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Making the Most of Your Auchan Relationship AGENDA detailed AGENDA Winning with Auchan in Europe, Russia and China | 12 June 2014 | Prague, Czech Republic Making the most of your Auchan relationship Kantar Retail’s one-day workshop is designed for in-market Modern Trade Directors, Sales Directors and Auchan local Account Managers from Poland, Italy, Spain, France, Hungary and Romania and International Directors who want to learn how Auchan will lessen its dependence on big box retailing and develop more convenient and appealing formats for today’s shoppers. Gain specific, actionable insights that you can apply to your business immediately: • Discover which markets will deliver growth for Auchan, and why • Evaluate Auchan’s formats and sub-formats by • Auchan’s takeover of Real hypermarkets, expansion sales productivity into smaller hypermarket city formats and its invest- • Learn how new developments inside the organisation ment into Drive and eCommerce all show that Auchan and changes in the HQ management team will impact is a flexible retailer in the way its responds to competi- decision-making roles and responsibilities tive pressures. Do you recognise the different approaches Auchan is taking and are your plans • Benchmark Auchan’s competitive set in Central aligned for success? Europe, Russia and China and know which retailers can compete on price and assortment • Explore how Auchan’s Online and Drive initiatives The Auchan Workshop is led by industry experts measure up versus other European grocery retailers Vadim Khetsuriani and Ray Gaul. National vs. European decision-making makes Ray Gaul is Vice President of Research & Auchan a flexible, competitive retailer Analytics and orchestrates Kantar Retail’s European retail insights. He produces • In the next two years, 60% of Auchan’s growth in unique and innovative insights for clients in France will be driven by non-hypermarket formats areas such as market evolution modelling, including supermarkets, convenience and eCommerce. the pace and shape of retail change in emerging markets, Will Auchan become more centralised as a result? and size of the prize projects. Ray received his Master’s • Auchan’s online grocery is the fastest-growing channel degree in International Political Economy from within the group and will soon reach €1.2 billion. Boston University. Are you prepared to be a part of this growth? Vadim Khetsuriani leads Kantar Retail’s research for Central and Eastern Europe, and Takeover of Real, and Auchan’s adaptive strategy in specialises in helping manufacturers with Central and Eastern Europe negotiating and merchandising strategies with retailers such as Auchan, Carrefour, Lidl, • In the next two years, Auchan’s contribution to modern Metro, X5 Retail Group, Magnit and BIM. grocery growth will average 6% in Hungary, Romania and Russia but in Poland it will account for only 2%. What challenges and opportunities does Auchan have in Central and Eastern Europe? For more information or to register call or email +44 207 450 2609 or [email protected] or visit us at http://www.kantarretailiq.eu/Events © 2014 Kantar Retail detailed AGENDA Winning with Auchan in Europe, Russia and China | 12 June 2014 | Prague, Czech Republic Detailed Agenda 08:30-09:00 Registration and Continental Breakfast 14:45-15:00 | Coffee Break 09:00-09:30 Introduction and Goal Setting 15:00-16:00 China Special: RT Mart 09:30-10:30 The Chinese market is a growth driver for Auchan, despite Auchan’s European Growth Strategy the fact that operations in China are structured differently Auchan has announced a gradual reduction of 450 and that RT Mart is relatively independent from the group. department heads, 200 department head assistants and Is Auchan importing its retailing experience into China, or 150 area managers making the organisation flatter and will the market require completely different and unique simpler. New roles have also been created to focus on selling tactics? Kantar Retail will present an overview of store profitability. At the same time Auchan is extending one of the most important markets and associated retailer its reach through franchising and servicing other formats operations outside of Europe. and retailers such as BP petrol stations. This presents new opportunities but makes the operating model 16:00-16:30 more complex. Kantar Retail will get inside the mind of Shaping Your Future Relationship with Auchan the retailer, evaluate the risks that Auchan is facing and Listen to, and question, Kantar Retail’s experts about the identify implications for suppliers. key themes you’ve heard throughout the day. This final session will summarise the take-home messages of the 10:30-11:30 day, leaving you in no doubt about the state of Auchan’s Financial Performance and Analysis business in 2014 and open your mind to the business What will drive profits in Europe in 2014? Auchan’s various opportunities that could be forthcoming with the retailer. formats and sub formats are performing differently and as such have different financial needs.How can suppliers optimise their investments to make the commercial relationship with Auchan profitable for themselves, while Venue maximising benefits for the retailer? Park Inn Hotel Prague Svobodova 1 11:30-11:45 | Coffee Break 128 00 Prague 11:45-12:45: Czech Republic Auchan’s Merchandising Strategy versus the Competition +420 225 995 225 Private label, pricing, promotions – Retailers have the http://www.parkinn.com/hotel-prague same levers to pull when it comes to connecting with shoppers at the shelf, but is Auchan doing it differently? Workshop Pricing What are the differences that suppliers need to understand €1,450 and work with? Kantar Retail accepts Visa, MasterCard and American Express 12:45-13:45 | Lunch Kantar Retail Workshops are ideal for team collaboration and shared learning, 13:45-14:45 and seat discounts are available for multiple bookings. Session fee includes Auchan’s Eastern Frontier: New Opportunities and New continental breakfast, lunch, and workshop presentations in digital format. Cancellations must advised in writing 10 business days prior to the event. An Routes to Market administration fee will be incurred for cancellations. A refund will not be given if Auchan is keen to replicate its success in Russia in other a delegate fails to attend or cancels within 10 business days prior to the event. Eastern frontier markets. The company is searching Substitutions are allowed at any time. for new opportunities such as Belarus and potentially The analysis and conclusions presented by Kantar Retail represent the opinions Kazakhstan but the scale and general acceptance of of Kantar Retail. The views expressed do not necessarily reflect those of the Auchan’s retailing model in Russia may be hard to retailer under discussion, nor are they endorsed or otherwise supported by replicate. What is the size of the prize for Auchan in Russia the management of the retailer. This content is not endorsed, or otherwise and its neighbouring markets? Will large hypermarkets supported, by the management of any of the retailers covered during the course continue to dominate or, similar to Western and Central of the session. Europe, will Auchan need new formats to compete with local chains? For more information or to register call or email +44 207 450 2609 or [email protected] or visit us at http://www.kantarretailiq.eu/Events © 2014 Kantar Retail.
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