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World Under 24 Ultimate Championships Jan 2018 V4

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World Under 24 Ultimate Championships Jan 2018 V4 PARTNER PACKAGES Ultimate Frisbee About Ultimate is a fast-growing, free-flowing team sport played with a frisbee combining elements of gridiron, netball and touch football. Originating in the 1960’s, athletes require speed, agility and endurance. Ultimate is a popular international sport. Roughly 7.5 million people now play Ultimate in more than 90 countries around the world. In Australia, it is one of the fastest growing sports, proving very popular in universities and schools. There are currently over 7,400 registered AFDA* members/players. It is estimated that there is close to 10,000 players when including other social players. The sport has high youth appeal, valued by schools and communities due to it’s strong focus on good sportsmanship, inclusion and fair play – known as the ‘spirit of the game’. World Championships – under 24’s The WFDF* World U24 Ultimate Championships is the premier championship event for Ultimate Frisbee for athletes aged 24 years and younger. Held every two years, hundreds of the world’s best Ultimate Frisbee players, and thousands of spectators will take part in the event. Approximately 8,000 athletes: 43 teams from 22 countries including 16 mixed teams, 16 men’s teams and 11 women’s teams will make this event making it the biggest under- 24 world championships to date. http://www.wu24perth.com/en_au/participating- countries There will also be: • 150 Volunteers • Over 100 coaches, physios, and support staff • More than 4,000 visitors generated Previous championships were held Florence, Italy (2010), Toronto, Canada (2013), London, England (2015). Why support or partner with us? The under 24 World Ultimate Championships is a unique opportunity to be associated with a world class sporting event, and engage directly with thousands of young men and women from across Australia and internationally. Our values, cohort of players and spectators, and exceptionally strong social media engagement make this sporting event particularly attractive for brands. Our cohort of athletes, supporters, friends and their families tend to be: - Over represented as university educated (due to the sport being such a popular university sport) - 18-24 years (with coaches, volunteers and families in the 18-46 range) - Socially aware and health, fitness and values conscious - Have higher than average disposable income - Like to travel and eat out - Tech savvy and high social media users Reach The event will be livestreamed to over 40 countries and is expected to generate exceptional social media engagement. *WFDF received over 660K YouTube views for previous World Championships final events. In Australia the main social media channels will be: Facebook https://www.facebook.com/WFDF.WU24/ Instagram https://www.instagram.com/wfdfwu24uc/ Twitter https://twitter.com/wfdfwu24uc • Ultimate Australia • U24s public team supporters pages Facebook Stingrays (twitter) Instagram Twitter Goannas Instagram Bluebottles (twitter) Instagram Spirit of the Game Spirit of the Game A unique aspect of Ultimate is that it is “self-refereed”. New players learn to self-referee through ‘Spirit of the Game’, which emphasises knowledge of the rules, honesty, care, respect and fairness. Self-refereeing integrates personal and social development into aspects of the sport. Inclusion Through Spirit of the Game, Ultimate has an exceptional capacity for inclusive practices to be embedded into every layer of our sport. Self-refereeing puts respect for others and fair treatment at the very centre of our sport. We support gender equity through mixed-gender play from grassroots development through to international representation. We embrace participation regardless of ability, gender, sexual orientation, background or age. We are also committed to increasing opportunities for Indigenous people to participate through its partnership with the Indigenous Ultimate Association. The AFDA supports people with disabilities participating in Flying Disc Sports and will provide opportunities for disabled athletes and administrators. Partnership Packages - Overview 1. Principal Partnership - TBC 2. Major Partnerships - $5,000 - $10,000 3. Supporting Partnerships – In-kind product. In addition there are opportunities to sponsor specific areas or initiatives associated with the event including: 1. Our Volunteer Program and Packs 2. Spirit of the Game Award Partner 3. Athlete meals/dining 4. Athlete Player Packs 5. Australian Team Partnerships 6. Game’s discs 7. End of tournament party sponsor We are actively seeking official partners for the following categories: - Travel - Sports drink, sports bars, healthy snacks - Athlete sports equipment/recovery Benefits/Opportunities ü Premium signage and event activation opportunities including: ü Broadcast exposure v Showcase field signage (Image attached) v Daily Highlights (bought to you by..) v Logo acknowledgment on Event Partners Recognition v Player and spectator interviews of the day (bought to you Banners near entry to the event and tournament central by ) (retail/snacks and dining area) v Online streaming advertising opportunities v Exhibit or event activation opportunities at the sponsors village at tournament central ü Content/branding opportunities in the following v Messaging, video and/or TVC on digital field signage channels/mediums: v Home page of website (logo acknowledgement, message, ü Logo acknowledgment and advertising inclusion in core event and link to your site) material including: v Sponsors page (Creation of a page about your company v Official Program (Full Page Advert) and its services or products on the website) v Volunteers Guide and Pack (Full Page Advert and inclusion of v A video interview about your partnership support or your advertising or sample product in volunteer’s pack) company offer for online channels and/or access to v Players Pack (Inclusion of promo material or sample product) nominated athletes for interviews/content v E-news (Pre-event and daily tournament wrap ups) v Email footers v Promo video Benefits/Opportunities - continued ü Logo on volunteer/official staff uniforms ü A variety of social media and digital marketing opportunities as negotiated with the Head of Sponsorship including: ü Logo on game’s discs v Sponsor branding on Facebook v Links on the event’s social media portals – Facebook and ü VIP Hospitality and Staff Incentives: Twitter v Passes to VIP Hospitality Tent (4 guest passes per day) v VIP seating in main stadium for showcase events and medal ü Opportunity for exhibit, event activation or competition targeting matches (4 guest passes per day) players, fans or visitors v Photography v Exhibit in prime location/tournament central v E.g. vote for best play of the day to win X ü Awards and medal presentations v MC mentions at official announcements and events including ü Media release for internal and external communications opening and closing ceremony opportunities. v Two-minute welcome speech at opening ceremony v Presentation of medals at closing ceremony ü Mention in press releases / video content productions where possible ü Creative joint social media or digital marketing initiatives to our extensive audience We can tailor a package to your needs and wants Example Package Volunteer program No event is possible without the energy, passion and commitment of volunteers. 150 volunteers will be recruited, from WA and around Australia, to support the planning and delivery of the Under 24 World Championships. Many of our volunteers are university students. Many come to learn new skills and develop new friendships. The package could include: ü Logo on volunteer/official staff uniforms ü Branding, advertising and messaging across all volunteer material including the Volunteer Guide/Play Book ü Signage in the Volunteer Headquarters/Central ü Product display or event activation opportunity inc. sampling in a prime location at the event ü Logo acknowledgment on Event Partners Recognition Banner near entry to the event and tournament central (retail/snacks and dining area) ü Branding, content and messaging on Volunteer Social Media Group page ü Inclusion of product or special offer in the official Volunteer Pack ü Logo acknowledgement on Event Website ü Link to your site from home page back/tourism and supporters page ü A promotional banner on Volunteer EDM’s (email communications via volunteer DB) ü 2x passes to catered VIP Tent ü 2 x VIP seating at medal matches in main stadium. We require the following support to help engage and maintain a highly efficient, valued, motivated and happy volunteer workforce. 1. Breakfast, lunch and dinner 2. Accommodation 3. Volunteer Packs 4. Prizes and rewards Quotes “This is like everything that you would want to bake into a sport, if you were creating it from scratch. The speed, quickness, power. Women and men playing. Few disputes. And the entertainment value. I was like, This is wicked entertaining stuff!_ In one weekend I fell in love with the sport and saw its huge potential.” Tom Crawford, a former director of coaching for the U.S. Olympic Committee who has also consulted with the N.B.A., N.H.L. and N.F.L., said. “The I.O.C. loved a few things about the sport, to which it granted provisional recognition in 2013: the spirit of the game, gender equity, global growth, youth appeal, and, most of all, how fun it is to watch. The sport’s leaders believe it has come this far, and will eventually be included in the Olympic games, because it’s a better spectator sport—more easily understood and more telegenic—than plenty of “traditional”
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