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Network S 1,904,564 KW. Ayer 9,701,965 Thriller Tightrope World

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Network S 1,904,564 KW. Ayer 9,701,965 Thriller Tightrope World n;ross Client & Product Program Agency Network AMERICAN TELEPHONE & TELEGRAPH CO. s 1,904,564 Institutional Bell Telephone Hour N.W. Ayer NBC 1,841,403 Project Echo KW. Ayer NBC 62,961 AMERICAN TOBACCO CO. 9,701,965 Tareyton Cigarettes Bachelor Father Gumbinner NBC 1,782,624 Lucky Strike Cigarettes Bonanza BBDO NBC 689,627 Men Into Space BBDO CBS 1,919,751 Poll Mall Cigarettes Law of Plainsman SSCB NBC 250,394 Liberty Bowl Football Game SSCB NBC 20,298 M Squad SSCB NBC 1,232,460 Tales of Wells Fargo SSCB NBC 2,097,230 Thriller SSCB NBC 619,903 Tightrope SSCB CBS 1,021,311 World Series Spotlight SSCB NBC 68,367 AMITY LEATHER PRODUCTS CO. 137,595 Rolfs Billfolds, Accessories Jack Paar Show Edward H. Weiss NBC 137,595 ANHEUSER BUSCH INC. 646,573 Busch Bavarian Beer NBA Pro Basketball Game Gardner NBC 129,432 NBC Major League Baseball Gardner NBC 444,659 National League Pro Football Gardner NBC 72,482 ARMOUR & CO. 3,988,370 Chiffon Liquid Detergent, Dash Dog Food, Dial Deodorant Soap ABC Daytime Programming FC&B ABC 981,370 Dash, Dial Adventures in Paradise FC&B ABC 342,880 Alaskans FC&B ABC 615,140 All Star Golf FC&B ABC 22,580 Hong Kong FC&B ABC 226,660 Maverick FC&B ABC 269,460 Untouchables FC&B ABC 787,590 Chrffo De,I American Bandstand FC&B ABC 333,920 Dash ABC Coverage of two National Conventions FC&B ABC 18,110 Dial Cheyenne FC&B ABC 390,660 ARMSTRONG CORK CO. 4,1 81,034 Industrial Products, Walls, Flooring, Various Products Armstrong Circle Theater BBDO CBS 2,758,735 Flooring, Walls, Institutional Art Linkletter's House Party BBDO CBS 608,397 Flooring, Walls The Brighter Day BBDO CBS 163,493 Edge of Night BBDO CBS 156,962 I Love Lucy BBDO CBS 167,237 Love of Life BBDO CBS 158,592 Verdict is Yours BBDO CBS 167,618 ARNOLD SCHWINN & CO. 174,000 Schwinn Bicycles Capt. Kangaroo Geo. Bond & Assoc. CBS 174,C00 ARVIDA CORP. 8,862 Real Estate Today FR, C &H NBC 8,862 ATLANTIC REFINING CO. 128,448 Gasoline & Motor Oil Summer Olympics N.W. Ayer CBS 128,448 ATLANTIS SALES CORP. 500,447 French's Instant Potatoes As the World Turns JWT CBS 114,561 Edge of Night JWT CBS 168,029 Love of Life JWT CBS 94,748 Secret Storm JWT CBS 123,109 AVCO CORP. 422,380 Institutional ABC Coverage of two National Conventions Benton & Bowles ABC 422,380 P. BALLANTINE & SONS INC. 111,732 Ballantine Be, r Pro Football Games Wm. Esty CBS 111,732 BAYUK CIGARS INC. 5,705,471 Webster Cigars Jack Paar Show Wermen & Schorr NBC 19,821 Bayuk Cigars, Phillies Cigars World Championship Golf Wermen & Schorr NBC 705,651 Phillies Cigars Jackpot Bowling with Milton Berle Wermen & Schorr NBC 554,592 NBA Pro Basketball Game Wermen & Schorr NBC 842,918 NBC Major League Baseball Wermen & Schorr NBC 2,074,956 NIT Basketball Tournament Wermen & Schorr NBC 74,944 Phillies Jackpot Bowling Wermen & Schorr NBC 864,410 Racing at Hialeah Wermen & Schorr NBC 146,215 Senior Bowl Football Game Wermen & Schorr NBC 171,201 Sugar Bowl Football Game Wermen & Schorr NBC 191,850 Tournament of Champions Golf Wermen & Schorr NBC 58,913 BEECH NUT LIFE SAVERS INC. 4,819,117 Beech Not Foods, Coffee ABC Daytime Programming Y&R ABC 930,150 Beech Nut Foods, Gum, Life Savers American Bandstand Y&R ABC 346,220 Beech Nut Gum, Life Savers Saturday Prom Y&R NBC 281,636 Beech Nut Gum Dick Clark Show Y&R ABC 1,861,750 Laramie Y&R NBC 186,725 Outlaws Y&R NBC 35,758 Tall Man Y&R NBC 289,860 Thriller Y&R NBC (unavailable) Westerner Y&R NBC 268,452 TELEVISION MAGAZINE /April 1961 85 .
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