Council News | Year 02 | Issue 02 | June 2004
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INTRODUCTION the BMW Group Is a Manufacturer of Luxury Automobiles and Motorcycles
Marketing Activities Of BMW INTRODUCTION The BMW Group is a manufacturer of luxury automobiles and motorcycles. It has 24 production facilities spread over thirteen countries and the company‟s products are sold in more than 140 countries. BMW Group owns three brands namely BMW, MINI and Rolls- Royce. This project contains detailed information about the marketing and promotional activities of BMW. It contains the history of BMW, its evolution after the world war and its growth as one of the leading automobile brands. This project also contains the information about the growth of BMW as a brand in India and its awards and recognitions that it received in India and how it became the market leader. This project also contains the launch of the mini cooper showroom in India and also the information about the establishment of the first Aston martin showroom in India, both owned by infinity cars. It contains information about infinity cars as a BMW dealership and the success stories of the owners. Apart from this, information about the major events and activities are also mentioned in the project, the 3 series launch which was a major event has also been covered in the project. The two project reports that I had prepared for the company are also a part of this project, The referral program project which is an innovative marketing technique to get more customers is a part of this project and the other project report is about the competitor analysis which contains the marketing and promotional activities of the competitors of BMW like Audi, Mercedes and JLR About BMW BMW (Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1917. -
THE DECEMBER SALE Collectors’ Motor Cars, Motorcycles and Automobilia Thursday 10 December 2015 RAF Museum, London
THE DECEMBER SALE Collectors’ Motor Cars, Motorcycles and Automobilia Thursday 10 December 2015 RAF Museum, London THE DECEMBER SALE Collectors' Motor Cars, Motorcycles and Automobilia Thursday 10 December 2015 RAF Museum, London VIEWING Please note that bids should be ENQUIRIES CUSTOMER SERVICES submitted no later than 16.00 Wednesday 9 December Motor Cars Monday to Friday 08:30 - 18:00 on Wednesday 9 December. 10.00 - 17.00 +44 (0) 20 7468 5801 +44 (0) 20 7447 7447 Thereafter bids should be sent Thursday 10 December +44 (0) 20 7468 5802 fax directly to the Bonhams office at from 9.00 [email protected] Please see page 2 for bidder the sale venue. information including after-sale +44 (0) 8700 270 089 fax or SALE TIMES Motorcycles collection and shipment [email protected] Automobilia 11.00 +44 (0) 20 8963 2817 Motorcycles 13.00 [email protected] Please see back of catalogue We regret that we are unable to Motor Cars 14.00 for important notice to bidders accept telephone bids for lots with Automobilia a low estimate below £500. +44 (0) 8700 273 618 SALE NUMBER Absentee bids will be accepted. ILLUSTRATIONS +44 (0) 8700 273 625 fax 22705 New bidders must also provide Front cover: [email protected] proof of identity when submitting Lot 351 CATALOGUE bids. Failure to do so may result Back cover: in your bids not being processed. ENQUIRIES ON VIEW Lots 303, 304, 305, 306 £30.00 + p&p AND SALE DAYS (admits two) +44 (0) 8700 270 090 Live online bidding is IMPORTANT INFORMATION available for this sale +44 (0) 8700 270 089 fax BIDS The United States Government Please email [email protected] has banned the import of ivory +44 (0) 20 7447 7447 with “Live bidding” in the subject into the USA. -
BMW Group Plant Munich
BMW PLANT MUNICH. FLEXIBILITY. INNOVATION. PASSION. The BMW Group’s parent plant. Production in the heart of a metropolitan city. Plant Munich PREFACE. Dear Reader, the heart of BMW beats in Munich. different technologies, ranging from years. Key projects include the expan- Here, right by the Olympic Park, are the press shop to the body shop and sion of the body shop and assembly as our parent plant as well as BMW Welt, the paint shop and on to assembly and well as a new, resource-friendly paint the BMW Museum and our landmark engine production. shop. BMW Headquarters. The beginnings of our plant date back to the year 1913. The complexity we are facing will But our greatest asset are the approx. So it is truly the starting point for what only grow further with the increasing 8,000 people who work at the plant. has since become the BMW Group’s electrification of our vehicle offering. It is their expertise and experience, global production network with 30 Already today, we produce cars with creativity and passion that allow us to sites in 14 countries. conventional petrol or diesel engines create the perfect car and inspire our on a single line together with plug- customers – a thousand times a day. The plant’s unique location in the in hybrids. In the near future, the center of a big city poses challenges all-electric BMW i4 will complement I hope you enjoy discovering for us on a daily basis. The confined our model range. In other words, our BMW Group Plant Munich. -
The New BMW 4 Series Coupé. Contents
BMW Media The new BMW 4 Series Coupé. Information Contents. 06/2020 Page 1 Model variants at launch. .......................................................................................... 2 History. A symbol of driving pleasure – with a long tradition. ................................................ 5 Vehicle concept. A distinctive character with a sharper profile. .......................................................... 10 Design. An exclusive combination of elegance and dynamism. ........................................ 12 Drive systems, transmissions and BMW xDrive. Instantaneous power delivery, sublime performance. ........................................... 17 Chassis technology. Scalpel-sharp responses release captivating performance. ................................ 23 Interior and equipment. A sporty driving experience in a modern, premium setting. ................................ 28 Driver assistance systems. Intelligent technology serves up comfort and safety à la carte. .......................... 33 Display and operating system, BMW Connected and ConnectedDrive. Digital services strengthen the connection between driver and car. ................ 37 BMW Media The new BMW 4 Series Coupé. Information Model variants at launch. 06/2020 Page 2 BMW 420i Coupé: Four-cylinder in-line petrol engine, eight-speed Steptronic transmission. Capacity: 1,998 cc, output: 135 kW/184 hp at 5,000 – 6,500 rpm, max. torque: 300 Nm (221 lb-ft) at 1,350 – 4,000 rpm. Acceleration [0 – 100 km/h (62 mph)]: 7.5 seconds, top speed: 240 km/h (149 mph). Fuel consumption, combined: 5.8 – 5.3 l/100 km (48.7 – 53.3 mpg imp), CO2 emissions, combined: 132 – 122 g/km, exhaust standard: Euro 6d. BMW 430i Coupé: Four-cylinder in-line petrol engine, eight-speed Steptronic transmission. Capacity: 1,998 cc, output: 190 kW/258 hp at 5,000 – 6,500 rpm, max. torque: 400 Nm (295 lb-ft) at 1,550 – 4,400 rpm. Acceleration [0 – 100 km/h (62 mph)]: 5.8 seconds, top speed: 250 km/h (155 mph). -
BMW Group Classic Presents the Completely Restored Roadster of the “King of Rock’N’Roll” for the First Time in Public at the Popular Classic Car Show in California
Corporate Communications Press Release 04 August 2016 Elvis’ BMW 507 lives on: Comeback at the Concours d’Elegance in Pebble Beach. BMW Group Classic presents the completely restored roadster of the “King of Rock’n’Roll” for the first time in public at the popular classic car show in California. Munich. The glittering comeback is now following one of the most spectacular classic-car discoveries of recent times. The BMW 507 was driven by US musician Elvis Presley, famous already at that time as the “King of Rock’n’Roll”, while he was doing his military service in Germany. After that it disappeared for nearly 50 years and was believed to have been lost before returning to the limelight. After almost two years of exacting restoration work, BMW Group Classic is presenting the roadster for the first time in a public arena. Restored to its original condition, it will be exhibited on 18 August 2016 at the Concours d’Elegance in Pebble Beach, California. The BMW 507 with chassis number 70079 will be on view for visitors to the popular classic car show exactly as it was when soldier Elvis Presley took delivery of the car on 20 December 1958: with paintwork finished in Feather White, the 150 hp V8 aluminium engine under the bonnet, centre-lock rims, black-and-white interior and a Becker Mexico radio. “The opportunity to bring back the BMW 507 owned by the King of Rock’n’Roll to us here in Munich for purposes of restoration in accordance with the wishes of the previous owner, Jack Castor, was a dream come true for all those involved,” commented Ulrich Knieps, Head of BMW Group Classic. -
Mobile Tradition Live Facts and Background
History moves with us www.bmw-mobiletradition.com | Mobile Tradition | Year 02 | Issue 03 | October 2004 Mobile Tradition live Facts and background J. A. Cropp photographs BMW The photographer who found the right visual imagery for the BMW 700 and the New Class Page 10 – 13 Aero-engines for the Soviets BMW built “Russian engines” for the Red Army Page 14 – 17 50 years of BMW V8 engines The engine concept behind the BMW eight-cylinder was the most advanced of the 1950s Page 20 – 24 Hanns Grewenig A qualified submarine engineer built up BMW's dealer network after the war – initially without products Page 28 – 33 Speedy Brit Jock West's victories in motorcycle Sheer luxury with the BMW 502 – including a powerful V8 engine. Page 20 racing made BMW popular in Britain Page 36 – 39 BMW aircraft engines for the Red Army Victory in the Alps A spectacular racing success for the first BMW car in 1929 made a name for BMW Page 40 – 42 Left: Dornier “Whale” powered by BMW engines. Centre: The BMW VI. Right: “Russian engine” no. 300. BMW Operations Management At the end of the First World War, BMW aero-engines. These relations grew into a A flexible team ensures that BMW clas- faced a crisis: aviation engines were virtu- flourishing business for BMW. Up until sics can be experienced live around the ally unsaleable. The armed forces all-but 1931, 50 to 60 percent of its engine out- globe Page 44 – 47 vanished overnight as buyers. The Treaty put went to Russia. Page 14 of Versailles forbade Germany from main- taining an air force, while other nations BMW Classic Calendar 2005 Anniversaries in 2004 slashed their military budgets. -
BMW Group Pressclub
BMW Media The new BMW 6 Series Coupe. information Contents. 3/2011 Page 1 1. At a glance. ................................................................................................... 2 2. Inspired by a passion for aesthetics and dynamics: The new BMW 6 Series Coupe. ..................................................................... 4 3. Output and torque diagrams. ...................................................................... 20 4. Exterior and interior dimensions. ................................................................ 22 BMW Media 1. At a glance. information 3/2011 Page 2 Captivating aesthetics, top-class performance, an exclusive interior and exceptionally innovative equipment features give the third-generation BMW 6 Series Coupe “dream car” credentials. Vehicle concept is unparalleled in the premium segment, combining the dynamics of a 2+2-seater sports car with outstanding touring com- fort; body length and wheelbase 75 millimetres longer than the prede- cessor model, enhancing seating comfort for rear passengers; ex- tremely sporty appearance thanks to a 39-millimetre increase in width and 5-millimetre reduction in height. Two engine variants available from launch: BMW 650i Coupe with eight-cylinder powerplant (300 kW/407 hp), BMW 640i Coupe with six- in-line petrol unit (235 kW/320 hp). Both engine variants come as standard with an eight-speed Sports au- tomatic gearbox; BMW EfficientDynamics measures unmatched in the segment (including Auto Start-Stop function and ECO PRO mode in the BMW 640i Coupe); optimised efficiency combined with significant output increase over predecessor models of 30 kW (BMW 650i) and 35 kW (BMW 640i). Newly developed chassis; only car in the segment available with Elec- tric Power Steering and optional Integral Active Steering; Drive Dynam- ic Control fitted as standard, Dynamic Damper Control and Adaptive Drive optional. First car in the segment with Adaptive LED Headlights for low and high beam, including cornering function, foglamps and rear lights also with LED technology. -
Council News 2 12.Indd
www.bmw-clubs-international.com | Council News | 10th year | Edition 2 | May 2012 Council News 2/12 BMW Clubs International Council Newsletter HimALAYA TRIP TECHNO CLASSicA BMW CLUBS CELEBRATE IMPORTERS The world leading 30 years BMW E30 INTERVIEW classic fair BMW Club Jubilees BMW Group Australia EditoRIAL Dear BMW Club Members, It is the season for increased club activity. For those in the southern hemi- sphere we leave behind the heat of summer, and the festive season is a dis- tant memory. Above the equator, memories of cold, wet days may still linger but there is the promise of increased sunshine as days grow longer, and this all means more time to spend riding or driving. Perhaps it is also time to ponder why you are a member of a BMW Club – for two wheels or four, or maybe you are fortunate enough to be able to enjoy both types of vehicle. Nevertheless, when was the last time you sat back and asked yourself why you are a member of a club? Every now and then I like to get back to the funda- mentals. In relation to club membership, the reason for being a member has probably not changed from the basic reasons why clubs were founded in the first place. This might be to enjoy the BMW experience with fellow owners, to share the road or the track, or just share the knowledge that comes from being a BMW owner. And in its simplest form, these are arguably the fundamentals we need to re-focus on from time to time. -
Top Corporate
2017 Amelia Island Concours d'Elegance Media Report Top The Ritz-Carlton, Best in Show, Concours de Sport 1939 Alfa Romeo 8C 2900B Lungo Spider A. Dano Davis Collection - Jacksonville, FL The Ritz-Carlton, Best in Show, Concours d'Elegance 1935 Duesenberg SJ-582 Terence Adderley - Bloomfield Hills, MI Corporate The Amelia Island Award FOR THE MOST ELEGANT FORMAL SEDAN OR TOWN CAR 1931 Marmon Sixteen Greg Dawson - Carmel, IN The Andial Trophy FOR THE MOST HISTORICALLY SIGNIFICANT PORSCHE RACE CAR 1972 Porsche 917/10 The Brumos Collection - Jacksonville, FL The Automotive Heritage Award FOR THE CAR THAT MATTERS HISTORICALLY 1957 Chevrolet Corvette SS John and Gina Baldwin - Malabar, FL The Autoweek Award FOR THE MOST HISTORICALLY SIGNIFICANT RACE CAR DRIVEN BY AL UNSER SR. 1970 PJ Colt Indy Car Indianapolis Motor Speedway Museum - Indianapolis, IN 03/15/2017 10:44 Page 1 of 20 The BMW Trophy FOR ENGINEERING EXCELLENCE 1957 BMW 507 BMW Group Classic - Munich, Germany The Bob Turnquist Trophy FOR THE MOST ELEGANT PACKARD 1932 Packard 903 Sport Phaeton Frank and Loni Buck - Gettysburg, PA The Buddy Palumbo Award FOR THE CAR RESTORED BY ITS OWNER 1961 Maserati 3500 GT Vignale Spyder Bill and Sandi LeMasters - Fallbrook, CA The Camille Jenatzy Award FOR THE CAR WITH THE MOST AUDACIOUS EXTERIOR 1971 Bizzarrini 128P Prototype Craig and Patti Brody - Weston, FL The Cantore/Wit's End Trophy FOR THE ENTRANT EXPERIENCING JUST PLAIN BAD LUCK 1949 Bentley Continental Touring Sedan "Shooting Brake" Andrew Benenson - Darien, CT The Chairman's Choice Award -
Germany” -Land of Technology
A GLOBAL / COUNTRY STUDY AND REPORT ON “Germany” -Land Of Technology Submitted to PARUL INSTITUTE OF MANAGEMENT & RESEARCH-2nd shift (Formerly Dr. J. K. Patel Institute of Management) Institute Code: 792 IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Faculty Guide Ms. VIJAYANTI TIKYANI Assistant Professor Submitted by Batch: 2011-13, MBA SEMESTER IV (Parul Institute of Management & Research-2nd shift) MBA PROGRAMME Affiliated to Gujarat Technological University Ahmedabad June 2013 Parul Institute of Management & Research, 792 1 PREFACE Passing the theoretical subjects is not the way to become a manager in future. The subjects are the bases for our carrier from which we can strengthen our knowledge to apply it in real world. This project provides the platform of opportunity to know the current market situation and the behavior of environment. It gives the opportunity where we can apply the theory knowledge in real world and so that we can be a successful manager in future. This changed the market structure, character and focus of marketing strategies. MBA is course where unlike many other courses practical studies are accompanied together with theoretical studies, case and preparation of various reports consist of the practical studies in this course. The preparation of the GCSR is one such part of the practical studies here. For this purpose we are required to select one particular topic or trade and prepare a report through study research. As the student of management it is learning experience to analyze a trade. -
BMW Mobile Tradition Live 02/2006
www.bmw-mobiletradition.com Mobile Tradition | Year 04 | Issue 02 | 2006 Mobile Tradition live Facts and background The perfect line. BMW coupés 1938 – 2006 Page 16 30 Historic motor racing meets Formula One: BMW racers thrill thousands in Kuala Lumpur, Malaysia. 40 JU 52 in BMW Mobile Tradition design: the legendary aircraft takes to the skies as a brand ambassador. 44 The road to the BMW R 100 RS: in 1976 BMW unveils the fi rst production motor- cycle with full fairing as standard. 52 The story of the founding of Bayerische Motoren Werke: engineering prowess and bold enterprise distinguish the early years. The new BMW 3 Series Coupé Sheer www.bmw.com Driving Pleasure What is Elegance? Is elegance more than skin deep? The new BMW 3 Series Coupe is elegance in motion. Consider the smooth acceleration of its turbocharged, fuel-injected 6-cylinder engine and exceptional stability and control of its sport suspension and active steering system. It’s all part of the continuing quest for driving performance that is the legacy of the BMW 3 Series. Elegance? At BMW, it’s the inevitable outcome of performance. Elegance driven by performance. The new BMW 3 Series Coupé BMW Mobile Tradition I Editorial Dear Friends of BMW Group, Bayerische Motoren Werke – better known as BMW – looks back on a long and glorious past. The enterprise was founded 90 years ago based on three separate companies. This issue of Mobile Tradition live brings you further fas- cinating details on how the company came about and its turbulent early days. This year, attention focuses on BMW coupés. -
Inhaltsverzeichnis
Inhaltsverzeichnis Historie Klassiker des Hauses BMW in Farbe (II) Vorwort 9 BMW 328 Mille Miglia 1940 Europa im Jahre 1928 10 BMW 335 Cabriolet Graber 1939 Geschichte der Bayerischen Motoren Werke 18 BMW Kleinwagen Prototyp 1949 Automobilbau in Eisenach 29 BMW 328 Cabriolet Beutler 1939/49 Automobile als Ausdruck der Exklusivität 40 BMW 326 Limousine 1936 1945: Nur der Name war geblieben 60 BMW 3200 Limousine 1961 BMW 503 Coupe 1957 BMW 503 Coupe 1958 Klassiker BMW-Glas 1600 Cabriolet GT 1968 BMW 700 Coupe 1960 in Farbe BMW Isetta 1955 BMW 600 1958 BMW 502 Cabriolet Baur 1955 BMW 501 Limousine 1954 Markenzeichen und Embleme 1899 bis 1987 113 Wartburg 1898 114 Nutz- und Dixi Tourer 1928 115 Militärfahrzeuge BMW 303 Limousine 1933 116 BMW 4/20 PS Limousine 1933 116 BMW 309 Cabriolet 1934 116 BMW 3/15 PS Limousine 1929 117 BMW 3/15 PS Ihle Sportzweisitzer 117 BMW 327/28 Coupe 1937 118 Dixi Lastwagen und Omnibusse BMW 319/1 Roadster 1935 118 BMW F79 Dreiradwagen BMW 328 Sport 1938 119 BMW Kastenwagen und Ambulanzfahrzeuge BMW 328 Sport 1938 120 Militärfahrzeuge, Isetta Kleinlaster Frazer Nash-BMW Coupe 327 1937 120 Sonder- Typologie Karosserien 1898-1987 Ambi-Budd Berlin Wartburg Benzin- und Elektromobile 1899-1903 122 Gebr. Assmann Eisenach Dixi Automobile 1903-1928 130 Autenrieth Darmstadt BMW Automobile 1929-1942 166 Baur Stuttgart BMW Automobile 1952-1987 196 Bertone Turin BMW-Alpina 302 Projekt Z Roadster 304 6 \ http://d-nb.info/870938444 Buhne Berlin 336 Beutler Thun 337 Faszination Drauz Heilbronn 338 Erdmann & Rossi Berlin 339 Motorsport