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INTRODUCTION the BMW Group Is a Manufacturer of Luxury Automobiles and Motorcycles
Marketing Activities Of BMW INTRODUCTION The BMW Group is a manufacturer of luxury automobiles and motorcycles. It has 24 production facilities spread over thirteen countries and the company‟s products are sold in more than 140 countries. BMW Group owns three brands namely BMW, MINI and Rolls- Royce. This project contains detailed information about the marketing and promotional activities of BMW. It contains the history of BMW, its evolution after the world war and its growth as one of the leading automobile brands. This project also contains the information about the growth of BMW as a brand in India and its awards and recognitions that it received in India and how it became the market leader. This project also contains the launch of the mini cooper showroom in India and also the information about the establishment of the first Aston martin showroom in India, both owned by infinity cars. It contains information about infinity cars as a BMW dealership and the success stories of the owners. Apart from this, information about the major events and activities are also mentioned in the project, the 3 series launch which was a major event has also been covered in the project. The two project reports that I had prepared for the company are also a part of this project, The referral program project which is an innovative marketing technique to get more customers is a part of this project and the other project report is about the competitor analysis which contains the marketing and promotional activities of the competitors of BMW like Audi, Mercedes and JLR About BMW BMW (Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1917. -
THE DECEMBER SALE Collectors’ Motor Cars, Motorcycles and Automobilia Thursday 10 December 2015 RAF Museum, London
THE DECEMBER SALE Collectors’ Motor Cars, Motorcycles and Automobilia Thursday 10 December 2015 RAF Museum, London THE DECEMBER SALE Collectors' Motor Cars, Motorcycles and Automobilia Thursday 10 December 2015 RAF Museum, London VIEWING Please note that bids should be ENQUIRIES CUSTOMER SERVICES submitted no later than 16.00 Wednesday 9 December Motor Cars Monday to Friday 08:30 - 18:00 on Wednesday 9 December. 10.00 - 17.00 +44 (0) 20 7468 5801 +44 (0) 20 7447 7447 Thereafter bids should be sent Thursday 10 December +44 (0) 20 7468 5802 fax directly to the Bonhams office at from 9.00 [email protected] Please see page 2 for bidder the sale venue. information including after-sale +44 (0) 8700 270 089 fax or SALE TIMES Motorcycles collection and shipment [email protected] Automobilia 11.00 +44 (0) 20 8963 2817 Motorcycles 13.00 [email protected] Please see back of catalogue We regret that we are unable to Motor Cars 14.00 for important notice to bidders accept telephone bids for lots with Automobilia a low estimate below £500. +44 (0) 8700 273 618 SALE NUMBER Absentee bids will be accepted. ILLUSTRATIONS +44 (0) 8700 273 625 fax 22705 New bidders must also provide Front cover: [email protected] proof of identity when submitting Lot 351 CATALOGUE bids. Failure to do so may result Back cover: in your bids not being processed. ENQUIRIES ON VIEW Lots 303, 304, 305, 306 £30.00 + p&p AND SALE DAYS (admits two) +44 (0) 8700 270 090 Live online bidding is IMPORTANT INFORMATION available for this sale +44 (0) 8700 270 089 fax BIDS The United States Government Please email [email protected] has banned the import of ivory +44 (0) 20 7447 7447 with “Live bidding” in the subject into the USA. -
$48.4 Million! This 1962 Ferrari 250 Gto Set an Auction Record in 2018
EXPERT NEWS & ANALYSIS FROM THE COLLECTOR CAR AUTHORITY PREMIERE ISSUE | JAN-FEB 2019 $48.4 MILLION! THIS 1962 FERRARI 250 GTO SET AN AUCTION RECORD IN 2018. DETAILS, PAGE 4 2018 COLLECTOR CAR REVIEW LOOKING TOWARD SCOTTSDALE PORSCHES IN ATLANTA YOUTH UPRISING PREVIEW OF THE NEW YEAR SPLASHY SINGLE-MARQUE SALE PAGE 4 PAGE 16 PAGE 28 MARKET FORECAST 2018 SALES THAT TEACH HAGERTY 2019 BULL MARKET LIST ECONOMIC OUTLOOK FOR 2019 LEARN FROM THE EXPERTS TEN CARS ON THE RISE PAGE 12 PAGE 20 PAGE 36 THE HAGERTY VALUATION TEAM EDITOR’S NOTE The most experienced and knowledgeable experts in the collector car business. by Brian Rabold observations beyond auctions and into GLENN ARLT ROB BENNETT RICK CAREY COLIN COMER JAMES HEWITT Historian Vehicle Data Specialist Auction Analyst Marketplace Expert Information Analyst the buying and selling behaviors of our Traverse City, MI Traverse City, MI Thompson, CT Milwaukee, WI Boulder, CO members. A lifelong car enthusiast, Rob grew up in a sports Rick was one of the first people Colin is a sought-after expert James is a classic motorcycle Glenn left a career at a car household and is both to report on the collector car for top collectors worldwide, collector who has owned The result is that our market state- research lab to join Hagerty a Mustang enthusiast and market in detail almost 30 a panelist at our Valuation over 100 vintage bikes from more than 20 years ago. He a photographer. After years ago and has unparalleled seminars, and an advisor for the 1960s and ‘70s. -
The New BMW 4 Series Coupé. Contents
BMW Media The new BMW 4 Series Coupé. Information Contents. 06/2020 Page 1 Model variants at launch. .......................................................................................... 2 History. A symbol of driving pleasure – with a long tradition. ................................................ 5 Vehicle concept. A distinctive character with a sharper profile. .......................................................... 10 Design. An exclusive combination of elegance and dynamism. ........................................ 12 Drive systems, transmissions and BMW xDrive. Instantaneous power delivery, sublime performance. ........................................... 17 Chassis technology. Scalpel-sharp responses release captivating performance. ................................ 23 Interior and equipment. A sporty driving experience in a modern, premium setting. ................................ 28 Driver assistance systems. Intelligent technology serves up comfort and safety à la carte. .......................... 33 Display and operating system, BMW Connected and ConnectedDrive. Digital services strengthen the connection between driver and car. ................ 37 BMW Media The new BMW 4 Series Coupé. Information Model variants at launch. 06/2020 Page 2 BMW 420i Coupé: Four-cylinder in-line petrol engine, eight-speed Steptronic transmission. Capacity: 1,998 cc, output: 135 kW/184 hp at 5,000 – 6,500 rpm, max. torque: 300 Nm (221 lb-ft) at 1,350 – 4,000 rpm. Acceleration [0 – 100 km/h (62 mph)]: 7.5 seconds, top speed: 240 km/h (149 mph). Fuel consumption, combined: 5.8 – 5.3 l/100 km (48.7 – 53.3 mpg imp), CO2 emissions, combined: 132 – 122 g/km, exhaust standard: Euro 6d. BMW 430i Coupé: Four-cylinder in-line petrol engine, eight-speed Steptronic transmission. Capacity: 1,998 cc, output: 190 kW/258 hp at 5,000 – 6,500 rpm, max. torque: 400 Nm (295 lb-ft) at 1,550 – 4,400 rpm. Acceleration [0 – 100 km/h (62 mph)]: 5.8 seconds, top speed: 250 km/h (155 mph). -
Mobile Tradition Live Facts and Background
History moves with us www.bmw-mobiletradition.com | Mobile Tradition | Year 02 | Issue 03 | October 2004 Mobile Tradition live Facts and background J. A. Cropp photographs BMW The photographer who found the right visual imagery for the BMW 700 and the New Class Page 10 – 13 Aero-engines for the Soviets BMW built “Russian engines” for the Red Army Page 14 – 17 50 years of BMW V8 engines The engine concept behind the BMW eight-cylinder was the most advanced of the 1950s Page 20 – 24 Hanns Grewenig A qualified submarine engineer built up BMW's dealer network after the war – initially without products Page 28 – 33 Speedy Brit Jock West's victories in motorcycle Sheer luxury with the BMW 502 – including a powerful V8 engine. Page 20 racing made BMW popular in Britain Page 36 – 39 BMW aircraft engines for the Red Army Victory in the Alps A spectacular racing success for the first BMW car in 1929 made a name for BMW Page 40 – 42 Left: Dornier “Whale” powered by BMW engines. Centre: The BMW VI. Right: “Russian engine” no. 300. BMW Operations Management At the end of the First World War, BMW aero-engines. These relations grew into a A flexible team ensures that BMW clas- faced a crisis: aviation engines were virtu- flourishing business for BMW. Up until sics can be experienced live around the ally unsaleable. The armed forces all-but 1931, 50 to 60 percent of its engine out- globe Page 44 – 47 vanished overnight as buyers. The Treaty put went to Russia. Page 14 of Versailles forbade Germany from main- taining an air force, while other nations BMW Classic Calendar 2005 Anniversaries in 2004 slashed their military budgets. -
Council News | 9Th Year | Edition 2 | June 2011
www.bmw-clubs-international.com | Council News | 9th year | Edition 2 | June 2011 Council News 2/11 BMW Clubs International Council Newsletter BMW MOTORCYCLE OwNERS OF AMERIca RETRO CLASSICS WORKING MEETING PORTRAIT Stuttgart and Techno Classica BMW Auto Klub Srbija EDITORIAL Dear BMW Club Members, New and improved. It pays to have friends. Some time ago I had the pleasure of driving a BMW Z4 equipped with the latest double-clutch transmission (DCT). Every year several of our BMW Clubs Canada chapters receive a courtesy car for the weekend from BMW Group Canada, via our contact Rob Dexter, to use as pace cars at our joint club race and driving school events. And thanks to Rob, the cars are always new models, won- derfully outfitted, showcasing the latest from BMW. Rob does this as a favor to the club and it is very much appreciated but it also has the desired effect of wowing club members and BMW enthusiasts extraordinaire with the latest goodies from Munich. No question that the low-speed fan rides a few lucky members get to take make them lust after the new stuff from the company. It may be a sales strategy after all, but it’s one we all approve of. Just in case you did not get the connections among pace cars, club races, and driving schools, these loans from BMW Group Canada are for (restricted) use at road racing tracks. And they are some of the best and most challenging and thrilling in the world – LeCircuit, Calabogie and Mosport – the holy trinity of Canadian circuits. -
2011 Concours D'elegance Award Winners Vehicle Name City, State
2011 Concours d'Elegance Award Winners Vehicle Name City, State Top Honors Best in Show 1937 BMW 328 Roadster Lothar Schuettler Darnestown, MD People's Choice 1936 Auburn 852 Boat Tail Speedster Charles and Diane Mistele Bluffton, SC Most Outstanding Pre 1948 Car 1928 Isotta Fraschini Type TIPO 8aSS Boattail Speedster Peter Boyle Oil City, PA Most Outstanding Post 1948 Car 1967 Shelby GT-500 Michael Stickney Columbus, OH Class Awards Class 1A: Brass Pre 1916 - One & Two Cylinders Best in Class 1903 Olds Curved Dash John and Elizabeth Garnett Spotsylvania, VA Class 1C: Brass Pre 1916 - Three or More Cylinders, 30 hp and above Best in Class 1911 Cadillac Model 30 Brian and Trish White Apex, NC Palmetto Award 1912 Stutz Bearcat Model A Clem and Mary Lange Huntingburg, IN Palmetto Award 1910 Oakland 24 Keith Bailey North Kingstown, RI Class 2: Production 1916 - 1948 Best in Class 1937 Lincoln-Zephyr Coupe Cecil Bozarth and Andrea Irby Chapel Hill, NC Palmetto Award 1920 Mercer Series 5 Sporting John W. Rich Sr. Pottsville, PA Palmetto Award 1934 Ford Cabriolet Albert Zimmermann Phoenix, MD Class 3A: Honored Marque - BMW, Pre WWII Best in Class 1937 BMW 328 Roadster Lothar Schuettler Darnestown, MD Palmetto Award 1940 BMW 335 William J. Young Colorado Springs, CO Palmetto Award 1938 BMW 327/28 Cabrio Annie and Steve Norman Edmonds, WA Class 3B: Honored Marque - BMW, Post WWII Best in Class 1956 BMW 503 Don Detlefsen Lake Bluff, IL Palmetto Award 1970 BMW 2002 Tom and Pat Schmidt Wayne, IL Palmetto Award 1972 BMW E9 3.0CS Tom Schwartz Cincinnati, OH Class 3C: Honored Marque - BMW, Racecars Best in Class 1972 BMW CSL FIA Group 2 Scott Hughes Sunset, SC Palmetto Award 1938 BMW 328 Oscar Davis Elizabeth, NJ Palmetto Award 1961 BMW 700 RS Elliott Butler Watkinsville, GA Class 4A: Classics Best in Class 1936 Auburn 852 Boat Tail Speedster Charles and Diane Mistele Bluffton, SC Palmetto Award 1931 Cadillac 355A Charles B. -
Germany” -Land of Technology
A GLOBAL / COUNTRY STUDY AND REPORT ON “Germany” -Land Of Technology Submitted to PARUL INSTITUTE OF MANAGEMENT & RESEARCH-2nd shift (Formerly Dr. J. K. Patel Institute of Management) Institute Code: 792 IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Faculty Guide Ms. VIJAYANTI TIKYANI Assistant Professor Submitted by Batch: 2011-13, MBA SEMESTER IV (Parul Institute of Management & Research-2nd shift) MBA PROGRAMME Affiliated to Gujarat Technological University Ahmedabad June 2013 Parul Institute of Management & Research, 792 1 PREFACE Passing the theoretical subjects is not the way to become a manager in future. The subjects are the bases for our carrier from which we can strengthen our knowledge to apply it in real world. This project provides the platform of opportunity to know the current market situation and the behavior of environment. It gives the opportunity where we can apply the theory knowledge in real world and so that we can be a successful manager in future. This changed the market structure, character and focus of marketing strategies. MBA is course where unlike many other courses practical studies are accompanied together with theoretical studies, case and preparation of various reports consist of the practical studies in this course. The preparation of the GCSR is one such part of the practical studies here. For this purpose we are required to select one particular topic or trade and prepare a report through study research. As the student of management it is learning experience to analyze a trade. -
BMW Mobile Tradition Live 02/2006
www.bmw-mobiletradition.com Mobile Tradition | Year 04 | Issue 02 | 2006 Mobile Tradition live Facts and background The perfect line. BMW coupés 1938 – 2006 Page 16 30 Historic motor racing meets Formula One: BMW racers thrill thousands in Kuala Lumpur, Malaysia. 40 JU 52 in BMW Mobile Tradition design: the legendary aircraft takes to the skies as a brand ambassador. 44 The road to the BMW R 100 RS: in 1976 BMW unveils the fi rst production motor- cycle with full fairing as standard. 52 The story of the founding of Bayerische Motoren Werke: engineering prowess and bold enterprise distinguish the early years. The new BMW 3 Series Coupé Sheer www.bmw.com Driving Pleasure What is Elegance? Is elegance more than skin deep? The new BMW 3 Series Coupe is elegance in motion. Consider the smooth acceleration of its turbocharged, fuel-injected 6-cylinder engine and exceptional stability and control of its sport suspension and active steering system. It’s all part of the continuing quest for driving performance that is the legacy of the BMW 3 Series. Elegance? At BMW, it’s the inevitable outcome of performance. Elegance driven by performance. The new BMW 3 Series Coupé BMW Mobile Tradition I Editorial Dear Friends of BMW Group, Bayerische Motoren Werke – better known as BMW – looks back on a long and glorious past. The enterprise was founded 90 years ago based on three separate companies. This issue of Mobile Tradition live brings you further fas- cinating details on how the company came about and its turbulent early days. This year, attention focuses on BMW coupés. -
The Stars of the Eighth Edition of Mercanteinauto Are the Legendary 6-Cylinder Inline Bmws and a Much Sought After EMW 340 with Red Propeller
Press Release AT MERCANTEINFIERA AN EXHIBITION TELLS (ALSO) THE STORY OF THE OTHER BMW LIFE, THE RED PROPELLER The stars of the eighth edition of Mercanteinauto are the legendary 6-cylinder inline BMWs and a much sought after EMW 340 with red propeller. The first edition of “Parma’s 100 km Rally”, with rural itineraries and a visit to the Dallara Academy, gets underway. The excitement continues at the exhibition with the Ferrari pit-stop, an event organized by the Scuderia Ferrari Club of Monticelli Terme. (Parma, 23 September) What hides behind the sparkling bodywork of a vintage car? Who has driven it and, above all, what is its story? The latter is embodied in the red propeller of the EMW 340, the protagonist of the eighth edition of Mercanteinauto, the event for car enthusiasts featuring at Fiere di Parma during the opening weekend (5-6 October) of Mercanteinfiera, the international exhibition dedicated to antiques, modern antiques and vintage collectibles (5-13 October). At the end of World War II, Germany had to cede control of Thuringia to the Soviet Union, and with it the city of Eisenach, historic headquarters of BMW car production. Awtowelo, the Soviet-controlled East German factory, used the BMW trademark illegally until 1952, when the Bavarian company forced the managers of the Eisenach plant to change it. From that time, their cars were branded as EMW (Eisenacher Motoren Werke). Their symbol was a red propeller. One of the rare models with this trademark will be on display at the exhibition. The car comes from Claudio Baroni’s Old Cars Collection, as do the legendary 6- cylinder inline BMWs on display at the exhibition in Pav. -
BMW Classic BMW at the 2009 MILLE MIGLIA Pages 6-7 Genesee Valley Chapter BMW Car Club of America
SummerBA 2009 YERISCHE BAYERISCHE BAYERISCHE GENESEE VALLEY CHAPTER BMW CAR CLUB OF AMERICA BMW Classic BMW AT THE 2009 MILLE MIGLIA pages 6-7 Genesee Valley Chapter BMW Car Club of America Contents Summer 2009 Volume 53 • Issue II 4 • President’s Message Open meetings in Aug & Sept. 4 • Beemers Forty Years of BMW Motorcycle Production in Sponsors Berlin-Spandau Please support the advertisers who support us... 10 • News from National 2009 Membership Drive 12 • Pancake Run Annual Pancake Run 2009 Bavarian Autosport ............ 17 13 • The Bimmer Boy Enjoying the local (car) culture Eksten Autoworks .............. 22 while traveling abroad… ESCORT, Inc. ........................ 18 17 • Calendar of Events 2009 Ultimate Driving Schools and more! Gault Auto Sport BMW ....... 23 19 • Perspektive Racing in Crisis John Holtz BMW .................. 3 20 • Autocross Coming into the 21 Century Towne BMW ....................... 22 der bayerische brief is a publication of the Genesee Valley Chapter, Inc., (GVC or The Club) a non-profit New York corporation and chapter of the BMW Car Club of America, Inc., and is not affiliated in any manner with Bayerische Motoren Werke AG or BMW NA. The Club assumes no responsibility for any of the information contained within. Ideas and technical information are solely those of the authors and no authentication is implied. Contributions from all members are welcomed and encouraged! Information contained within the newsletter is for The Club’s use and permission is granted to reproduce material only if GVC’s der BAYERISCHE brief is given credit. Credits: Images and text with Credits: Images and text with BMW have been BMW have been taken from the taken from the BMW Press Club web site. -
BMW History BMW in the 1910S - the Beginning
BMW history BMW in the 1910s - the beginning To better understand BMW today you have to know and understand BMW history. The last century gives the “flavor” of today’s BMW cars, the ingredient that makes them so special. This “special” can be almost seen as the soul of a person. BMW cars have an unmistakably personality and an obsessive care about the feeling of driving, thus their slogan "the ultimate driving machine". This creates a bond between the car and the driver that may last for a lifetime. These three magic letters stand for Bayerische Motoren Werke, or in English, Bavarian Motor Works. The "Motor" is the core of this acronym and is the foundation; the key part around which BMW builds every product. BMW Drives invites you to be part in this amazing trip and you will find out the story that lies behind BMW. HOW BMW PROGRESSED FROM THIS TO 1913 The man who started all was Karl Friedrich Rapp in October 1913. Not everybody knows that BMW started as a manufacturer of aircraft with Austro-Daimler, who was unable to meet its demands that of building V12 Aero engines under license. The company expanded too quickly, and by 1916 Karl Friedrich Rapp resigned from the company because of financial troubles. The company was taken over by two Austrians Franz- Josef Popp and Max Fritz backed by a Vienna engines. Rapp establishes "Rapp-Motorenwerke" in a former bicycle factory near Munich. He starts manufacturing his own aircraft engines but unfortunately they suffered form problems with vibrations. Close to Rapp´s factory, Gustav Otto, the son of the inventor of the four-stroke internal combustion engine, sets up a business building small aircrafts.