Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE NEW ENGLAND HYUNDAI DEALERS JOIN BOSTON RED SOX IN FIGHT AGAINST CANCER Chris Hosford Corporate Communications Executive Director (714) 9653470
[email protected] ID: 29117 FOUNTAIN VALLEY, Calif., May 21, 1998 – Hyundai Motor America dealers in New England are supporting the Jimmy Fund of the DanaFarber Cancer Institute in Boston and hope their contribution will help further research for cuttingedge cancer treatments. Commencing with the opening of baseball season in April, Hyundai joined the Boston Red Sox and launched the Strike Out Cancer Campaign to raise money and awareness for the Jimmy Fund. For every strikeout pitched by a Red Sox pitcher, Hyundai will donate $50.00 to the Jimmy Fund. So far, the Sox pitchers have thrown 300 strikeouts, raising $15,000. Hyundai hopes the campaign will raise about $60,000, by the end of the season, if the Sox beat their strikeout record of 1,165, set in 1996. “The recent news about a possible cancer cure is just one more reason the Jimmy Fund deserves everyone’s support, and Hyundai is proud to join the team in the fight against cancer,” said Mike Tocci, Eastern Region General Manager for Hyundai Motor America. “More importantly, Hyundai is proud to support ways to scientifically improve the quality of our lives, because that is how we build our cars.” The Strike Out Cancer Campaign is being promoted on TV and radio through Hyundai sponsorships with the Red Sox on WABUTV (and affiliated stations) and WEEIAM radio (and affiliated stations) throughout the campaign and baseball season, which ends in September.