Masculine and Metrosexual: Indonesian Actor’S Clothing Style on Instagram from the Foucauldian Login Article Template Perspective

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Peer Review Process Teguh Dwi Putranto, Rahma Sugihartati, Santi Isnaini, Suko Widodo JOURNAL CONTENT

Publication Ethics Search Abstract Anti-Plagiarism Policy Search Scope This study seeks to explore the fashion styles of Indonesian actors on Instagram from Foucault’s perspective. Appearance is Article Processing All Charges (APCs) a demand that is not only aimed at women but also for men. Appearance is an important part, especially for men, so that also increases the metrosexual side. The enhancement of men’s appearance in clothing has increased metrosexuality. The Search metrosexual side has been viewed by society as indicating the waning masculine side of a man. Thus, some people believe Abstracting and Indexing that metrosexual men lose their identity entirely because excessive attention to appearance is associated with women identity. The method used in this study was the Krippendorff content analysis carried out on Joe Taslim’s Instagram account Browse Open Access Policy Instagram posts from October 2019 to February 2020. Joe Taslim, known as an Indonesian action actor, is a figure with a By Issue masculine appearance chosen in this study to represent a masculine men figure but still looks metrosexual. The results of License Terms this study indicate that Joe Taslim’s Instagram is used as a medium in creating fantasies about the men body metrosexual, By Author which is run by the capitalist industry to create a masculine impression. By Title Copyright Notice Other Journals Editorial Team Keywords

Editorial Advisory Board ARTICLE TOOLS masculine; metrosexual; Indonesian; clothing style; Instagram Translation Assistance Full Text: PDF STATS COUNTER References

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DOI: https://doi.org/10.21107/sml.v3i2.7977

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Masculine and metrosexual: Indonesian actor’s clothing style on Instagram from the Foucauldian perspective

Teguh Dwi Putranto1*, Rahma Sugihartati2, Santi Isnaini3, Suko Widodo4

1 Faculty of Political and Social Science, Universitas Airlangga, Indonesia 3&4 Department of Communication Science, Universitas Airlangga, Indonesia 2 Department of Information and Library Science, Universitas Airlangga, Indonesia

* Corresponding author E-mail address: [email protected] DOI: https://doi.org/10.21107/sml.v3i2.7977

Article Info Abstract

Keywords: This study seeks to explore the fashion styles of Indonesian actors on Instagram Masculine from Foucault’s perspective. Appearance is a demand that is not only aimed at women but also for men. Appearance is an important part, especially for Metrosexual men, so that also increases the metrosexual side. The enhancement of men’s Indonesian appearance in clothing has increased metrosexuality. The metrosexual side Clothing style has been viewed by society as indicating the waning masculine side of a man. Instagram Thus, some people believe that metrosexual men lose their identity entirely because excessive attention to appearance is associated with women identity. The method used in this study was the Krippendorff content analysis carried out on Joe Taslim’s Instagram account Instagram posts from October 2019 to February 2020. Joe Taslim, known as an Indonesian action actor, is a figure with a masculine appearance chosen in this study to represent a masculine men figure but still looks metrosexual. The results of this study indicate that Joe Taslim’s Instagram is used as a medium in creating fantasies about the men body metrosexual, which is run by the capitalist industry to create a masculine impression.

Citation suggestion: Putranto, T. D., Sugihartati, R., Isnaini, S., & Widodo, S. (2020). Masculine and metrosexual: Indonesian actor’s clothing style on Instagram from the Foucauldian perspective. Simulacra, 3(2), 209–222. https://doi.org/10.21107/ sml.v3i2.7977

Received 23 July 2020; Received in revised form 12 September 2020; Accepted 6 October 2020; Published online 25 November 2020. Teguh Dwi Putranto, Rahma Sugihartati, Santi Isnaini, Suko Widodo

Introduction generations. Generational differences also affect a person in choosing a clothing style Each country of the world has a specific according to their age. Changes in clothing concept of ‘handsome’. For example, in styles and lifestyles in the cultural structure Sweden, a handsome man is considered to of society make consumption of goods have eyes that look sad; in Italy, fashionable; no longer based on the logic of necessity. South Korea, cute impressions and smooth (Umanailo et al., 2018). Based on the skin; India, muscular; England, clean and background of this problem, the researcher neat look; the United States, bearded; Brazil, chose Joe Taslim because Joe Taslim is not curly hair; Turkey, trendy hairstyles, Greece, only an advertisement star but also an action sharp look and dark skin; and Australia, actor who is synonymous with a masculine perfect muscles (Amida, 2018). Meanwhile, side. However, on the other hand, Joe Taslim based on previous research, representations also continuously pays attention to his of the physical appearance of Indonesian appearance, one of which is the choice of men are those with ‘Indo’ (mixed ethnic) clothes. faces. Meanwhile, if seen from the attitude, Joe Taslim is the actor who played the the ideal Indonesian men are those who are role of Jaka in the film “The Raid.” The film attentive, firm, ready to work, and are manly “The Raid” is an original Indonesian martial leaders (Yuliyanti et al., 2017). So, it can be arts film. Not only in Indonesia, but he has concluded that ‘handsome’ is always related also acted in foreign films around the world, to what can be seen or in other words, including Fast & Furious 6 (2016), Star Trek physical appearance. Beyond (2016), and Mortal Kombat. Not In mid-2019, TC Candler’s official limited to movie screens, Joe Taslim has also website “Independent Critics” revealed a been the cover model for several magazines, list of the most attractive men and women in such as “Augustman,” “Man’s Folio,” and the world. Famous figures in this list of 100 most beautiful faces come from various parts of the world, including Bollywood stars like Shah Rukh Khan or Hollywood stars like Zac Efron or Robert Pattinson. From South Korea, Song Joong Ki and singers from BLACKPINK are also on this list. Not unlike Bollywood, Hollywood or Korean stars, several Indonesian artists were also nominated for the 100 most beautiful faces of TC Candler. They are Agnes Monica, Cinta Laura, Maudy Ayunda, Chelsea Islan, Al Ghazali and Joe Taslim (Kinapti, 2019). Two of the six Indonesian artists are men, Al Ghazali and Joe Taslim. In fact, the age difference between the two is quite far. Al Ghazali is 22 years old while Joe Taslim is 38 years old. So, they are from different Figure 1. Portrait of Joe Taslim (Source: Fandom, 2018)

210 Simulacra 3(2), November 2020 many more. He is also the brand ambassador related outcomes such as adherence to for several brands such as Telkomsel Hallo masculine norms, adoption of traditional Hybrid, Nissan Juke, LG Mobile, Garnier concepts of masculinity, violent sexism People, Kratingdaeng, and the Molto Web and kind sexism (Mattos Feijó et al., 2018). series. These series of achievements and Although the eroticisation of masculinity projects have helped Joe Taslim’s career to in the men body is growing, magazines still grow and continue to shine (Pamugarwati, adopt the preferred masculinity brand as 2020). As an actor, Joe Taslim must be a traditional guy in formal attire (Khoo & very concerned about appearance. Actors Karan, 2007). The media also plays a crucial are frequently in the spotlight from the role in introducing new representations of public, especially regarding their physical sexuality and gender, drawing attention appearance. due to the androgynous, macho, feminine, Every culture has described gender girly or very erotic characters they give their presentation. For people, the typical men audience (Mercer & Attwood, 2018). Thus, image is macho, muscular, rugged, beer there is a shift in the meaning of masculinity or vodka drinking, rough, assertive, and to metrosexual, where masculinity is aggressive. A man should enjoy sports, are initially associated with physical abilities rebellious, and adventurous. Nevertheless, a such as men physical strength. Today, shift in desire and act of the people has been however, masculinity affects how people observed (Pan & Jamnia, 2015). Appearances feel about themselves. Therefore, men are of men and women artists are getting often confused in determining their position increasingly demanded by society. Joe between masculine and metrosexual. The Taslim is known not only as a product brand difference is that metro sexuality is more ambassador, but also an action actor who associated with lower levels of masculinity, is always identified with the term ‘Macho.’ but not femininity. Meanwhile, masculinity Some of these previous studies have been does not arise from individual expectations described that macho men with rawness, externally but is positively related to several trustworthy, effectiveness, and liking beer gender-related outcomes, such as adherence or vodka; they love sports, rebellious and to masculine norms, adoption of traditional adventurous. However, Joe Taslim has not concepts of masculinity, violent sexism, and fully embraced these images: his appearance good sexism. The outcomes that emerge are is more in the tidy, clean, and metrosexual then communicated through social media as side. an effort to show compliance with the norms Due to a variety of changes in lifestyle, against the concept of masculinity. education, xenophobia, and gay activism, Social media has generated a new reality the ‘metrosexual’ stereotype became more in people’s daily lives in the current technical popular in the 21st century. Metrosexual and internet transition era, especially is linked to lower masculinity levels, (Aljuboori et al., 2020). Similar phenomena but not femininity, and homosexual are happening in Indonesia. Indonesian preference (Mitchell & Lodhia, 2017). The social media users are composed of all age implicit masculine definition of oneself is groups but are currently dominated by not related to external expectation but is generations Y and Z of 18 to 34 years of positively connected to several gender- age. In recent years, the use of social media

211 Teguh Dwi Putranto, Rahma Sugihartati, Santi Isnaini, Suko Widodo has increased dramatically. In 2017 there such as peers and sports activity (Bardone- were about 2.46 billion global online social Cone et al., 2008). networking (SNS) users. By the end of 2021, Body dissatisfaction is related to the the number of social media users worldwide emergence of negative feelings towards the is expected to reach about 3.09 billion people body, which is motivated by the difference (Müller et al., 2016). Various kinds of social between the perceived ideal body appearance media have been present in human life to and the actual body appearance (Grieve et al., facilitate all kinds of daily activities, one of 2007). Gender and condition are the primary which is Instagram. factors of body dissatisfaction. Indeed, Instagram as a popular social media there is a substantial relationship between makes people compare the appearance of each gender and conditions on changes in body other and triggers a sense of dissatisfaction dissatisfaction. Abstract contemplation with the body which can affect body image predicts the highest increase in body for each individual (Tiggemann et al., dissatisfaction in women, whereas concrete 2018). Compared to Facebook, Instagram contemplation predicts the highest increase is used more in branding strategies to in body dissatisfaction in men (Rivière et al., convey brand associations and personality 2018). Appearance management is defined (Watkins & Lee, 2017). Photo manipulation, as individual actions, such as diet, exercise, as well as social media investment, has been and hairstyling, to maintain their overall linked to increased body dissatisfaction for appearance (Reilly & Rudd, 2007). both men and women. For both men and The emergence of self-schemes and women, deception and attention to selfie self-conformity mediates the influence of can lead to body dissatisfaction (Lonergan Instagram on body satisfaction. The impact et al., 2019). The application of the bio- of mediation also differentiates self-esteem psychosocial paradigm to study human body on Instagram users. Those with lower dissatisfaction is beneficial and indicates self-esteem will feel a more significant the need to consider other variables in the negative effect from using Instagram on self- perceptions of men body image contributors, confidence and body self-esteem (Ahadzadeh

Figure 2. Joe Taslim’s Instagram Profile (Source: Instagram, 2020a)

212 Simulacra 3(2), November 2020 et al., 2017). Thus, Instagram is believed to Method be the right social media to analyse one’s physical appearance from the positive and The method used in this research is negative sides through self-posting. content analysis, which is chosen to describe Joe Taslim’s metrosexual style of the aspects and characteristics of the post clothing is the focus of this research. content. Text analysis is a systematic Instagram, as one of the social media used method that evaluates message content by people in the digital era, is one of the and message transmission or an analytical tools to see the metrosexual appearance in tool to monitor and analyse the available Joe Taslim’s clothes. This is because clothing communication activity content of selected buying behaviour is characterised as communicators (Kim, 2019). Content analysis buying individual clothing that represents is a scientific investigative tool for analysing individual aesthetic preferences and information from communication sources tastes, presenting their uniqueness, and such as television programs, newspaper not necessarily following the latest trends. columns, books, pictures, and the internet Public self-awareness refers to the level (Krippendorff, 2018). of individual care about their appearance The researcher used two coders to ensure and actions in a social context (Buss, 1985). objectivity in coding and data collection. The Individual identities are defined in the roles reliability test was used to check the validity they design for themselves, based on social of the data collected and to determine the position. Examining identity motives can accuracy of the data and was carried out help in understanding what influences a by two coders. In addition, researchers person to take on a particular role (McNeill, also use Krippendorff Content Analysis to 2018). A person’s decision in choosing clothes analyse Instagram posts. Researchers used and accessories is a reflection of one’s inner content analysis to see the clothing styles self, which can be either real-self or public- of Indonesian actors on Instagram from self (Gillani et al., 2016). October 2019 to February 2020 in Joe Taslim’s Moreover, Joe Taslim has been known as Instagram posts, a total of 32 posts were an action star with a macho image, but still studied. This study uses the Holsti formula maintains his appearance with a neat and to calculate the data obtained from the two clean appearance. The theory used in this coders (Samiei & Mehrabi, 2019; Alam et research is Foucault’s theory of power, which al., 2020). The content analysis method was assumes that power is always closely related chosen because the researcher tried to see to knowledge: there is no power if there is the humour of Instagram posts qualitatively, no knowledge, and without power, there then the researcher tried to interpret the is no knowledge. Nevertheless, knowledge post content, read the symbols, interpret the and power are not the same. Knowledge, symbolic interaction content that occurred in on the one hand, has a powerful effect, and Joe Taslim’s Instagram posts. power requires knowledge (Foucault, 1993). The steps taken by the researcher in Therefore, this study seeks to determine this content analysis method are; first, the the clothing style of Indonesian actors on researcher looks at Joe Taslim’s Instagram Instagram from Foucault’s perspective. posts during the period from October 2019

213 Teguh Dwi Putranto, Rahma Sugihartati, Santi Isnaini, Suko Widodo to February 2020. Second, the researcher is declared reliable because it exceeds the chose Joe Taslim’s Instagram posts with minimum limit. the consideration of posts that highlight his posting style. Third, after the posts The power of Instagram and public are collected, the coder will sort the posts figures (sorted according to fashion style). Fourth, Researchers use Foucault’s power theory the collected data is then processed and with the assumption that power is always analysed. closely related to knowledge: there will be no power if there is no knowledge, and without PAo = 2A/(N1+N2) power, there will be no knowledge. On the one hand, knowledge has a strong influence, Where PAo is the percentage of the and power requires knowledge. agreement of the two coders, A is the number Instagram, which is one of the most of decisions made by the two coders, N1 and popular social media platforms in the N2 are the numbers of decisions made by the world, currently has hundreds of millions of coders. There are several basic clothing styles active users. Indonesia is a country with the for metrosexual men, including sweaters, most active Instagram users, so of course, button-down shirts, T-Shirts, Jeans, short Instagram occupies a unique position coats (Sharma, n.d.). compared to other social media. Moreover, various interesting features owned by Results and Discussion Instagram make users spoiled so that many are addicted to it (Wardani, 2019). Seeing Researchers collected 32 posts from Joe the habits of Instagram users who have been Taslim’s Instagram during October 2019 - very comfortable with its features, many February 2020. Before analysing the data, do not realise they have become targets for the researcher used the Holsti formula to many parties, such as the capitalist industry. check the reliability of the data. Several Therefore, Instagram can be perceived as a types of clothing are used as indicators of place that is mutually needy and profitable. metrosexuality, including sweaters, button- Various kinds of activities have down shirts, T-shirts, jeans, and short coats. moved to the digital realm, one of which is consumption. Not only information PAo = 2A/(N1+N2) consumption, consumption of goods and = 2(24)/32+32 services are also offered on Instagram. = 48/64 Instagram has changed many aspects of = 0.75 (75%) human life. The offers for pseudo-reality and hyperreality on Instagram have flowed Data is said to be reliable if it can reach a along with the goals of the capitalist industry. tolerance value with a minimum value of 70 The reality that is built through Instagram per cent or above 0.7 (Holsti, 1969). From the through unilateral consumption activities results of data calculations that have been has benefited capitalist industry players. obtained using the Coder Holsti reliability This advantage does not stop at conventional formula, the reliability element is at 0.75 or supply in achieving capitalist goals. The 75 per cent. Therefore, the data obtained

214 Simulacra 3(2), November 2020

Table 1. Post Analysis by Two Coders

Date Coder 1 Coder 2 Oct Sweaters Button-down T-Shirt Jeans Short Coat Sweaters Button-down T-Shirt Jeans Short shirts shirts Coat 7 9 18 20 23 27 28 Nov 8 28 Dec 15 26 Jan 14 15 16 18 19 21 23 25 Feb 3 4 5 6 10 12 14 20 24 26 26 27 27 5 6 10 5 6 8 7 6 1 10 32 32 conventional offer in consumption activities the habits of women than men. However, has shifted to the strategy of creating reality nowadays, consumption activities are also and discourse, especially in the men’s body. carried out by men. This certainly opens up Customer needs are increasing along opportunities to get new men customers. with the offer of advertisements in various Instagram can be a container in bridging media. Advertising defines consumer wants the goals of capitalist goals. In addition, and expectations as needs that must be Instagram almost blurs the distance from met and of course, fulfilled by consuming anyone, a distinct advantage for Instagram advertised products (Rahayu & Afrianto, users. The distance referred to, for example, 2017). Consumption activities are indeed between ordinary people and community more identified with the habits of women leaders such as artists or actors. Instagram rather than men and more identified with also eliminates distance and provides

215 Teguh Dwi Putranto, Rahma Sugihartati, Santi Isnaini, Suko Widodo intimacy in the digital world by satisfying than other clothing styles. T-Shirts are seen the desires of the general public for an as a clothing style that tends to be relaxed but idolised figure. The capitalist industry has can still show the wearer neatness. Through not missed Instagram’s effect on distance. Joe Taslim’s Instagram post, the T-Shirt has The fame of public figures has become a become a style of clothing for metrosexual magnet for fans which is used as a strategy men but still masculine. Instagram is a in launching a capitalist industry to build a medium for building knowledge in the consumerist culture on Instagram through minds of its users; in this case, Joe Taslim’s the body. The distance between fans and Instagram enthusiasts or followers. The idols that Instagram has blurred is used as power of Instagram is utilised as a process an effort to build a false reality, especially of creating body discipline, which is an about body discipline. The capitalist extension of knowledge to Joe Taslim’s industry uses the idol figure coveted by fans Instagram enthusiasts or followers to create of public figures (artists or actors) presented a simulation of Joe Taslim’s clothing style. by Instagram in achieving their objectives. The capitalist industry presents an ideal Men’s body as a form of identity body figure through public figures (artists The choice of the clothes’ colour, of course, or actors) so that people, especially those has also gone through several considerations who are interested, can be constructed by before finally being used. The reason is, the community figures in order to realise the combination of suitable clothes will bring reality simulation desired by the industry. a sense of comfort, and a sense of comfort Because the body is not only seen as a when wearing the clothes of choice will body but has been seen as an instrument of bring out the wearer’s confidence. In Figures discipline. It is also seen as an entity that can 3 and 4, we can see that the post features Joe still be tampered. This concept eventually Taslim wearing a black shirt. People who like becomes an opening for the capitalist the colour brown tend to be someone who industry to take advantage of the concept of does not like complexity. Besides that, the a body that can still be tampered with as to brown colour is also simple. He appears to what the capitalist industry wants to shape have reasonable emotional control and tends (Foucault, 2000). Whatever is worn by the to be stable, humble, friendly, and easy to body, especially clothes is not only an object get along with (Sukma, 2018). to protect the body. Clothing has become Based on data collected from Instagram a means of demonstration of identity. The Joe Taslim, we can make some inference combination of public figures and Instagram related to the choice in clothing. Metrosexual fame makes what public figures do or wear men make their desire in appearance an a fatal combination. The existence of public obligation that must be fulfilled to show their figures that become magnets (attraction) existence in the real world and cyberspace. makes anyone who sees them, especially They pay more attention to their bodies, their fans, always want to try to imitate, one of which is through the clothes they especially in clothes. wear. Each chosen colour also describes the Based on Joe Taslim’s Instagram post, it wearer’s personality. This can be a sign that can be seen that T-Shirts are a fashion style is created so that anyone who sees it can that accentuates the masculine side more

216 Simulacra 3(2), November 2020

Thus, from these posts, from the way he is clothing, Joe Taslim prefers clothes that are dominated by dark colours to portray a bold character. From here, there appears to be a change in the depiction of hegemonic masculinity from a macho image to a metrosexual image conditioned by the existence of capitalism and consumerism. However, the transformation that occurs is only in physical appearance, not at its essence (Suprapto, 2018). Indeed, choosing colours and patterns Figure 3. Post on 27 February 2020 on clothes can influence one’s perception. (Source: Instagram, 2019) Furthermore, clothes can show a person’s social class in society. This is related to the excessive consumption of clothing, especially give more meaning. For example, Figure 3, for certain brands whose prices are above the like most of Joe Taslim’s posts, is dominated average. Of course, such consumption cannot by clothing choices with dark colours. be carried out by those who do not have The clothing choices of black, brown, and enough money to buy clothes with certain several other dark colours in Joe Taslim’s brands and at high prices. Metrosexual post are shown not only in Figure 3 but also men who are identified with metropolis in Figure 4. life are increasingly required to fulfil their needs in supporting their appearance, especially in buying branded clothes as a form of consumption activity. This effort also contributes to building the self-image of men who want to look attractive, but still, look masculine as a men identity. Moreover, as a macho acting star, Joe Taslim’s daily appearance is very much noticed. Self-appearance is built through the body, so that knowledge of a men’s body which is covered in certain clothes is used so that every man always pays attention to his appearance. Clothing is not just an inanimate object; clothing has become a tool for individuals to show their identity. So that clothes are used as strength in building knowledge about the identity of each wearer. Figure 4. Post on 27 February 2020 (Source: Instagram, 2020c)

217 Teguh Dwi Putranto, Rahma Sugihartati, Santi Isnaini, Suko Widodo

The exploitation of metrosexual men fans. This popularity is undoubtedly used bodies by brands such as HUGO BOSS to create a metrosexual lifestyle in the fashion sector. Brand selection is no less critical for Moreover, if the brand used is a well-known metrosexuals in showing their identity. brand, the effort in creating a definition of Because the selection of brands sends a a metrosexual lifestyle and way of clothing message to anyone who sees it, on the other will be easier. hand, those who see it will interpret the The figure of Joe Taslim, an action actor non-verbal message they get. In Joe Taslim’s with a manly appearance, is the ideal men Instagram post on 26 February 2020, Joe figure. Thus, Joe Taslim’s taste in appearance Taslim is seen standing in front of the words becomes a fashion model for metrosexual “HUGO BOSS.” The researcher concludes men without leaving a macho impression, that “HUGO BOSS” is a German-based luxury different from what is usually more related fashion brand that relates to the lifestyle of to skincare. Judging from the brand, HUGO the bourgeoisie. The body becomes an entity BOSS itself is a well-known brand from whose concept can be changed according to Germany. So, through this post, the German the wishes of the capitalist industry and to fashion style is influential in presenting the carry out the practice of disciplining the body impression of metrosexuality. by a particular brand. The body is made to The body, in both men and women, has be the object of exploitation in carrying out undergone a significant disciplinary process. capitalist goals to encourage people to carry The masculine impression on men has out consumption activities by establishing shifted along with the times that also present brand equity fantasy. men representations of the modern era. As Brand equity has been accepted as an an action actor who is known for his macho essential construct, as evidenced by the appearance, of course, Joe Taslim is a magnet development of models and arguments, as for men who want to look attractive but still well as various definitions that reflect the commercial intentions of brands (Naidoo & Abratt, 2018). Brand equity is also defined as the preferences and differential responses to various marketing efforts obtained from products identified by the brand. Brand equity can also be measured through consumer perceptions or sales (Datta et al., 2017). Based on these IG posts, a brand, especially a clothing brand, can be a tool to show people’s fashion sense. Appearances are the most highlighted by metrosexuals and are used as a tool to show their lifestyle. Joe Taslim, as one of the Indonesian actors who are well known not only nationally but also internationally, certainly has a massive Figure 5. Post on 26 February 2020 influence in attracting the attention of his (Source: (Instagram, 2020b)

218 Simulacra 3(2), November 2020 appear masculine. This, of course, can be an Declaration of Ownership excellent opportunity for specific brands, especially clothing brands, in running the This article is our original work. capitalist industry by utilising the men body as a medium in creating the latest ideal Conflict of Interest body and appearance. Increased public consumption, especially in urban areas, There is no conflict of interest to declare in has undoubtedly opened opportunities for this article. brands to carry out capitalism through the body. From Foucault’s perspective, the body Ethical Clearance of a metrosexual man becomes the object of exploitation by a particular Brand as a This study was approved by the institution. capitalist industry. The capitalist industry further exploits this condition in mastering References the imagination and fantasies of metrosexual Ahadzadeh, A., Sharif, S., & Ong, F. (2017). men. These imaginations and fantasies have Self-schema and self-discrepancy finally led to the urge of the metrosexual man mediate the influence of Instagram usage who is known to be very concerned about on body image satisfaction among youth. his appearance, one of which is in fashion Computers in Human Behavior, 68, 8–16. through body discipline through branded https://doi.org/https://doi.org/10.1016/j. clothes. Thus, the taste of metrosexual men chb.2016.11.011 in choosing clothes is also driven by the Alam, W., Marijan, K., Aminah, S., & Putranto, consideration of certain brands. T. (2020). Drug eradication in indonesian millennials through school visits. Journal of Drug and Alcohol Research, 9(1), 1–6. Conclusion https://doi.org/10.4303/jdar/236089 Viewed from Foucault’s perspective on Aljuboori, A., Fashakh, A., & Bayat, O. (2020). The impacts of social media on University power theory, Joe Taslim’s Instagram post students in Iraq. Egyptian Informatics is used as a power in building men fantasy Journal, 21(3), 139–144. https://doi.org/ and knowledge, especially metrosexual https://doi.org/10.1016/j.eij.2019.12.003 men, but does not reduce masculinity. So Amida, A. (2018). Definisi ketampanan that from Foucault’s perspective, the power di 10 negara ini menunjukkan kalau in Joe Taslim’s Instagram post is played standar ganteng itu berbeda-beda. https:// by the capitalist industry as an extension www.rimma.co/62790/inspiration/ of the capitalist efforts of the men fashion definisi-ketampanan-di-10-negara-ini- industry and the culture of metrosexual men menunjukkan-kalau-standar-ganteng- consumption on Instagram. This research itu-berbeda-beda/ is limited to disciplining the men body by Bardone-Cone, A., Cass, K., & Ford, J. (2008). Indonesian actors on Instagram in fashion so Examining body dissatisfaction in young that the suggestions for this research in the men within a biopsychosocial framework. Body Image, 5(2), 183–194. https://doi. future can review related topics from other org/10.1016/j.bodyim.2007.12.004 social media.

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P blicati ns Citati n Publications Citation Publications Citation Konsumsi Menuju Konstruksi Masyarakat Konsumtif MCB Umanailo, M Nawawi, S Pulhehe 24 Simulacra: Jurnal Sosiologi 1 (2), 203-212

Perlawanan Masyarakat Minoritas Dalam Perencanaan Pembangunan Perkotaan R Malik 12 Simulacra: Jurnal Sosiologi 2 (1), 75-80

Kemitraan Pendidikan Anak Usia Dini (Sinergi Tiga Pilar Pendidikan: Keluarga, Sekolah dan Masyarakat) J Jamilah 4 Simulacra 2 (2), 181-194

Pilkada DKI Jakarta 2017: Dinamika Politik Identitas di Indonesia D Lestari 4 Simulacra: Jurnal Sosiologi 2 (1), 31-37

Jodoh di Ujung Jempol: Tinder sebagai Ruang Jejaring Baru AP Kusumaningtyas, AI Hakim 2 Simulacra 2 (2), 101-114

Festival Air (Songkran): Komodikasi Budaya di Thailand N Niko, A Atem 2 Simulacra 2 (1), 21-30

Membedah Komodikasi Isi Pesan Mini Drama Line “Nic And Mar”(Analisis Semiotika John Fiske Terhadap Mini Drama Line) I Hutami, F Yusanto, C Nugroho 2 Simulacra 1 (1), 101-116

E-Perelek: Penguatan Pangan Melalui Inovasi Kebijakan Berbasis Modal Sosial dan Teknologi di Kabupaten Purwakarta, Jawa Barat KA Putri I Amal 2 KA Putri, I Amal PSiumbulilcaactriao 2n s(1), 65-73 Citation

Pola Pikir Penggunaan Bahasa Inggris Pada Masyarakat Perkotaan di Jabodetabek RA Prayoga, H Khatimah 1 Simulacra 2 (1), 39-52

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