ADVERTISING Rates & Specs 14 EFFECTIVE JANUARY 1, 2014

20 ADVERTISING rates & specs 14 EFFECTIVE JANUARY 1, 2014

INTERSTATE GENERAL MEDIA 20 Table of Contents 14

CONTACT INFORMATION...... 3 SPADEA SPECS...... 10 TERMS OF PAYMENT...... 3 DISPLAY AD DEADLINES ...... 11

POLICY...... 4-5 The Philadelphia Inquirer ...... 11 Approval...... 4 The Philadelphia Daily News ...... 11 Liability and Error Allowances ...... 4 PRODUCTION SPECIFICATIONS ...... 12 Copyright ...... 4 Measurement ...... 4 Ad Materials ...... 12 General Rates Apply ...... 4 Color Ad Specs ...... 12 Co-op Advertising ...... 4 Electronic Ad Delivery ...... 12 Agency and Advertiser Orders ...... 5 Rate Revisions ...... 5 NATIONAL ADVERTISING NET RATES...... 13 News/Editorial Style Copy ...... 5 Black & White Rates ...... 13 Printing Material ...... 5 Combination Rates ...... 13 Position Requests ...... 5 Color Rates ...... 13 Contracts ...... 5

PRINT SPECS...... 6-7 RETAIL ADVERTISING NET RATES ...... 14-15

The Philadelphia Inquirer ...... 6 Black & White Rates ...... 14 The Philadelphia Daily News ...... 7 Color Rates ...... 15

PRE-PRINTS...... 8-9 DIGITAL ADVERTISING NET RATES ...... 16

Size Requirements ...... 9 Additional Products/Services ...... 9 Size Requirements ...... 9 Materials Delivery Address ...... 9 Delivery Hours ...... 9 Packing & Delivery Contact ...... 9

INTERSTATE GENERAL MEDIA 20 Contact Information 14 Terms of Payment

CONTACT INFORMATION

THE PHILADELPHIA INQUIRER / PHILADELPHIA DAILY NEWS Published by Interstate General Media 801 Market Street, Suite 300, Philadelphia, PA 19107 215-854-5450 ALL RATES ARE NET / TERMS OF PAYMENT

The Advertising Checking Bureau, Inc. All general rates are net of agency commissions. All bills are AP/Ad Send (Address to: PAPHQ) due and payable (net) within 15 days after the last day of the calendar month in which the advertising is published. We may, at our option, request that bills be paid weekly and U.S. POSTAL SERVICE MAIL AND PACKAGES require payment within seven days. Delinquent accounts are subject to reasonable collection charges. The Philadelphia Inquirer/The Philadelphia Daily News P.O. Box 8263, Philadelphia, PA 19107 If payment is not made in accordance with these terms, Attn: General Advertising Department IGM may refuse to insert further advertising, and all bills will become due and payable immediately.

Cash discounts are not offered. SPECIAL CARRIER MAIL AND PACKAGES The Philadelphia Inquirer/The Philadelphia Daily News If a check is dishonored by the maker’s bank, a returned 801 Market Street, Suite 300, Philadelphia, PA 19107 check fee of $25.00 per check will be charged. Advertiser Special Carrier mail and packages will be accepted by front agrees to pay any federal, state and local taxes imposed on the security desk from 8am to 5pm Monday through Friday transaction. If no claim has been made on a payment made by an advertiser within two years, it shall be deemed to have been paid to IGM for services rendered. FOR GENERAL AND RETAIL ADVERTISING INFORMATION Please call 215-854-5450 or fax 610-292-6151 IGM will provide advertisers a PIN number to verify publication of ads via the Internet. Tearsheets will no longer CONTACT be provided without additional charges. Contact your sales [email protected] representative for details.

VICE PRESIDENT OF NATIONAL ADVERTISING Kim Parham ( 215-854-2755 [email protected]

VICE PRESIDENT OF LOCAL ADVERTISING

( Tony Cuffie 215-854-5542 [email protected]

INTERSTATE GENERAL MEDIA 20 Policy 14

Approval Liability and Error Allowances communication companies, technology, transportation (airlines, In order to maintain the integrity of our publications, The advertiser and/or advertising agency assumes liability for land and airfreight, bus lines, railroads, transportation rental all advertising is subject to approval and acceptance by all content (including, but not limited to, text and illustrations) companies, cruise lines, etc.), and the retail business of The Philadelphia Inquirer/The Philadelphia Daily News. of advertisements published, and also assumes responsibility manufacturers, distributors, and wholesalers of products or services. We have the right to reject/cancel any advertisement at any for payment of all costs, expenses (including attorney’s fees), time, even if it was acknowledged and accepted for publication. liabilities and damages arising therefrom against IGM. General rates apply to the display advertising of advertising IGM will not be liable for failure to publish any advertising for Copyright Road shows, lectures, seminars, circus, concerts, hotel showroom any reason including, but not limited to, strikes, labor disputes, salesagencies, and associations,other applicable stock advertising brokers and of a other transient financial nature services. is Advertiser agrees that the advertisement as it appears in charged at the open general rate, full or part run. equipment, or any other circumstances. Under no circumstances The Philadelphia Inquirer/The Philadelphia Daily News/Philly. willgovernment IGM be liable action, for acts consequential of God, war, damages fire, riots, of breakdown any kind of com will become the property of IGM and hereby assigns all All local political advertising, full and part run, is charged at (including actual or consequential damages) or for errors of any ownership interest in the advertisement, under the Copyright the $1,000,000 level. A contract is not required. All ads must be kind in an advertisement, including those errors caused by it, labeled “Paid Political Advertisement” and comply with current except for the cost of the space occupied by the error. advertiser is granted a license to place the ads in other media. state and federal regulations. Act or otherwise, to IGM. Unless otherwise notified by IGM, Advertiser authorizes IGM to bring suit in its discretion and Claims for error allowances must be made within 15 days after at its expense for any unauthorized use, reproduction, display the advertisement’s insertion and will be granted on the basis or distribution of the advertisement as it appears in The applies to approved organizations making a direct appeal for Philadelphia Inquirer/The Philadelphia Daily News or for funds,Public volunteers,service rates and/or may apply donations. to non-profit Organizations agencies. must Non-profit be its unauthorized alteration. approved and have a 501(c)(3) charity status to qualify. IGM does Anyof the claims first insertionor other legalonly. action brought against IGM by the not guarantee any given level of circulation or readership for an advertiser or the advertising agency shall be brought only in advertisement or distribution of a product. the United States Court for the Eastern District of Pennsylvania Measurement or the Philadelphia County Court of Common Pleas. When placing your order for advertising, please be sure to Sunday circulation is provided on certain holidays. These Pennsylvania law shall govern. designate the width in columns and the depth in inches. We will holidays are charged at the Sunday contract rate and include publish and bill you for the exact space you order (subject to the Sunday pricing of color and any other applicable premiums. Advertiser agrees to indemnify, defend and hold harmless IGM, retail minimum depth requirements).

The measurement is made from cut-off rule to cut-off rule. Co-op Advertising assignstogether (each, with IGM’san IGM affiliates, Party”), andfrom their and respectiveagainst any owners, and all damages,partners, members,claims, demands directors, and officers, expenses employees, (including agents but not and IGM may change the width of the columns in its newspapers IGM prohibits the brokering of its advertising space. Retailers limited to attorneys fees) brought against or incurred by any from time to time, for any reason, including but not limited placing orders on behalf of an advertiser, qualifying for general IGM Party arising out of or in connection with the publication to a redesign of its newspapers, or changes in industry- rates, will be charged the applicable General rate. Co-op rates are of Advertiser’s advertising by or through IGM and/or its available to individual local advertisers that run creative supplied publications by a manufacturer, distributor or wholesaler of products, standard specifications. providing that the local retailer’s address and phone number General Rates Apply clearly appear in the ad. Disclosure General rates apply to all display advertising of manufacturers, distributors, and wholesalers of products or services, to the Co-op rates are also available to manufacturers, distributors Any references to Interstate General Media (IGM) shall be display advertising of insurance, magazine, and newspaper or wholesalers of products that include a local dealer list in construed as Philadelphia Media Network, LLC, which does publishers, public policy, public utilities, TV, radio, and their ad. Additional requirements apply. Ask your sales business under the name Interstate General Media (IGM). representative for details.

INTERSTATE GENERAL MEDIA 20 Policy, continued 14

Agency and Advertiser Orders Printing Material Contracts Advertisements that bear resemblance to news or editorial We are not responsible for the return of advertising material To be eligible for contract rates, you must sign an advertising matter must be labeled as “Advertisement” above every other unless return delivery instructions and adequate postage column and test to be set in sans serif font. Any orders received are received with the material. Under no circumstances in this rate book, no other discounts or rebates shall apply. that contain rates different from the current published rates will IGM be liable for damages of any kind (including actual agreement prepared by IGM. Other than as specifically described will be considered clerical errors. Due to the daily volume of and consequential damages) in the event of damage to such advertising, we are unable to notify you of rate differences before advertising material. you will be obliged to pay for the space used, at the rate earned, your advertisement is published. All orders, cancellations and basedIf you useon the less applicable than the spending schedule. level If you specified incur such in the short contract, rate corrections must be provided in writing. Disclaimer of liability charges or if IGM reasonably believes you will incur such short clauses in orders or contracts from advertisers or advertising Position Requests rate charges, IGM may bill, at its discretion, its good-faith agencies shall be deemed void. You may request positioning on any page; however, all decisions estimate of the short rate charges on a monthly basis. regarding positions remain at our option and are not guaranteed. We cannot acknowledge any claim for an adjustment, a refund, or We do not back-date contracts beyond a 30-day period. Rate Revisions a reinsertion due to the position in which an advertisement has “Rerun” or “make good” linage will not be counted toward We reserve the right to revise advertising rates, terms and been published. policies at any time. Contract advertisers, or their agencies, Contractsfulfillment are of notadvertising transferable contract or assignable requirements. in whole or in will be given 30 days’ notice in writing of rate revisions. All part without the prior written consent of IGM. advertisements scheduled to run on Thanksgiving Day will be billed at the rate applicable to Sunday Editions. A transfer includes any change of control in which the shareholders or partners of an advertiser as of the date of the contract no longer exercise control over at least 50.1% of the advertiser, based on stock ownership or otherwise.

Advertisements accepted and printed after a transfer or assignment shall not signify the consent of IGM to the transfer or assignment and shall be billed at the non-contract rates in effect at insertion.

INTERSTATE GENERAL MEDIA 20 Print Specs 14 THE PHILADELPHIA INQUIRER

STANDARD BROADSHEET PRINT AD UNITS

SIZE COLUMNS X INCHES SPECS DOUBLE TRUCK SPREAD 13 x 21 21" x 21" 1/2 DOUBLE TRUCK SPREAD 13 x 10.5 21" x 10.5" DOUBLE TRUCK SPREAD FULL FULL PAGE 6 x 21 10" x 21" PAGE 1/2 DOUBLE TRUCK JUNIOR PAGE 5 x 18 8.315" x 18" SPREAD 1/2 PAGE VERTICAL 3 x 21 4.944" x 21" 1/2 PAGE HORIZONTAL 6 x 10.5 10" x 10.5" 1/4 PAGE 3 x 10.5 4.944" x 10.5" 1/8 PAGE 3 x 5.25 4.944" x 5.25" 1/9 PAGE 2 x 7 3.259" x 7" 1/16 PAGE 2 x 4 3.259" x 4" 3" STRIP 6 x 3 10" x 3" 2" STRIP 6 x 2 10" x 2" 1" STRIP 6 x 1 10" x 1" 1/2 JUNIOR PAGE PAGE VERTICAL MECHANICALS* 1/2 PAGE 1/4 COLUMN POINTS INCHES HORIZONTAL PAGE 1/8 1 113.33 1.574" PAGE 2 234.67 3.259" 3 356 4.944" 4 477.33 6.630" 5 598.67 8.315" 6 720 10" GUTTER 8 0.111" DOUBLE TRUCK 1572 21" PAGE DEPTH AGATE POINTS INCHES 294 1512 21" 1/9 PAGE 1/16 3" STRIP * Display Ad Depth Requirements: Copy exceeding 18" deep must occupy and will be billed full column depth of 21" PAGE 2" STRIP Copy will be centered in space 1" STRIP

INTERSTATE GENERAL MEDIA 20 Print Specs 14 THE PHILADELPHIA DAILY NEWS

STANDARD TABLOID PRINT AD UNITS

SIZE COLUMNS X INCHES SPECS DOUBLE TRUCK SPREAD 11 x 10 21.306" x 10" FULL PAGE 5 x 10 10.194" x 10" 1/2 PAGE 5 x 5 10.194" x 5" 1/4 PAGE 3 x 4 6.056" x 4" DOUBLE TRUCK SPREAD FULL PAGE 1/8 PAGE 2 x 3.125 3.986" x 3.125" 1/16 PAGE 1 x 3.125 1.917" x 3.125" 2" STRIP 5 x 2 10.194" x 2" 1" STRIP 5 x 1 10.194" x 1"

1/2 PAGE 1/4 1/8 MECHANICALS* PAGE PAGE

COLUMN POINTS INCHES 1 138 1.917" 2 287 3.986" 3 436 6.056" 1/16 4 585 8.125" PAGE 2" STRIP 1" STRIP 5 734 10.194" GUTTER 11 0.153" DOUBLE TRUCK 1534 21.306" PAGE DEPTH AGATE POINTS INCHES 140 720 10"

* Display Ad Deadline Requirements: Copy exceeding 9" deep must occupy and will be billed full column depth of 10" Copy will be centered in space

INTERSTATE GENERAL MEDIA 20 Pre-prints 14 THE PHILADELPHIA INQUIRER

Pre-prints Pre-print sizes: (no change from previous sizing) Interstate General Media offers pre-print distribution in Minimum Dimensions: 8" x 6" The Philadelphia Inquirer, The Philadelphia Daily News, an opt-in Sunday Maximum Dimensions: 11" x 10" Select and a select market publication. Pre-print distribution varies by product and is available by ZIP code, sub-ZIP and ZIP code clusters in select markets. Minimum Dimensions Maximum Dimensions Quarterly, IGM provides updated estimates of pre-print quantities required for distribution. IGM net preprint rates are based on the cost per thousand (CPM) of the quantity ordered by the advertiser.

The Philadelphia Inquirer – The Philadelphia Inquirer offers pre-print distribution on Tuesday, Wednesday, Thursday, Friday and Sunday.

The Philadelphia Daily News – The Philadelphia Daily News provides pre-print distribution weekly on Thursday. 10" CUT EDGE

The Philadelphia Advantage 6" CUT EDGE that is delivered weekly. The Philadelphia Advantage provides targeted delivery of popular advertising inserts plus– a verified, shopping reader news. requested The distribution Sunday Selectis targeted product

to select zip codes that are highly desired by our advertisers on a distribution 8" FOLDED EDGE 11" FOLDED EDGE day that is important to their business. The Philadelphia Advantage is distributed weekly on Saturday.

SMC – Interstate General Media provides a Select Market Coverage (SMC) product weekly, called Shoppers Express. The SMC is carrier delivered to 180,000 homes weekly on Saturday and Sunday. Distribution of the SMC product is non-duplicated and provides a one-stop, one-shop method of executing an extended reach ad buy to non-subscribers of The Philadelphia Inquirer.

Pre-print Ordering & Deadlines Deadline for reservations and cancellation is noon, 25 days prior to issue date. Deadline for delivery of pre-prints is no less than 10-days prior to issue date, but no more than 16 days prior. Signed

frequency discounts. pre-print frequency contracts must be on file with IGM in order for

INTERSTATE GENERAL MEDIA 20 Pre-prints, continued 14 THE PHILADELPHIA INQUIRER

Size Requirements Additional Products/Services Minimum: 8" x 6" Product Sampling: Maximum: 11" x 10" Available Sunday home delivery copies Minimum: 0.007" minimum thickness* * Single page inserts measuring less than 0.005 thickness -Polybags may be subject to higher spoilage -Front page poppers

Materials Delivery Address Delivery Hours Packing & Delivery Contact Philadelphia Media Network Monday through Friday: 7am – 2pm; 9:30pm – 3:30am In the event of any problems pertaining to packing 800 River Road (route 23) Saturdays: 8am – noon or delivery, the printer or carrier should contact: Conshohocken, PA 19428 Sundays: 9:30am – noon No receiving: 12:00am – 6:00pm on the following holidays: Product Scheduling: 610-292-6195 (Eileen Bourque) or Materials Receiving Department: 610-292-6717 New Year’s Day, Memorial Day, 4th of July, 610-292-6712 (Craig Hofman) Labor Day, Thanksgiving, and Christmas.

INTERSTATE GENERAL MEDIA 20 Spadea Specs 14 THE PHILADELPHIA INQUIRER

INQUIRER SPADEAINQUIRER SPADEA 10" 4.944" 16.069"

10.4505"

21" 20.75"

NON-BLEED BLEED NON-BLEED BLEED NO BLEED: WITH BLEED:

Front Page Single Inside Front Page Single Outside Wrap* Inside Wrap* 4.944" x 20.75" (4-color available) 4.944" x 21" (black & white only) 16.069" x 20.75" (4-color available) 16.069" x 21" (black & white only)

Outside Back Page Single Inside Back Page Single 10" x 21" (4-color available) 10" x 21" deep (black & white only)

INTERSTATE GENERAL MEDIA 20 Display Ad Deadlines THE PHILADELPHIA INQUIRER 14 THE PHILADELPHIA DAILY NEWS

RESERVATION COPY TO SET PDF (CR) AD PUBLICATION DAY PUBLICATION SECTION DEADLINES DEADLINE DEADLINE THE INQUIRER ROP FRI. NOON FRI. 5PM FRI. 5PM MONDAY DAILY NEWS ROP FRI. NOON FRI. 5PM FRI. 5PM

THE INQUIRER ROP FRI. 5PM FRI. 5PM MON. NOON TUESDAY DAILY NEWS ROP FRI. 5PM FRI. 5PM MON. NOON

THE INQUIRER ROP MON. NOON MON. 5PM TUES. NOON WEDNESDAY DAILY NEWS ROP MON. 5PM MON. 5PM TUES. NOON

FOOD ZONES MON. 5PM MON. 5PM TUES. 5PM THE INQUIRER THURSDAY ROP TUES. NOON TUES. 5PM WED. NOON DAILY NEWS ROP TUES. 5PM TUES. 5PM WED. NOON

THE INQUIRER ROP WED. NOON WED. 5PM THURS. NOON FRIDAY DAILY NEWS ROP WED. 5PM WED, 5PM THURS, NOON

SATURDAY THE INQUIRER ROP THURS. NOON THURS. 5PM FRI. NOON

ENTERTAINMENT WED. 5PM WED. 5PM THURS. 7PM HEALTH & SCIENCE WED. 5PM WED. 5PM THURS. 7PM THE INQUIRER SUNDAY* MAIN NEWS WED. 5PM THURS. 5PM FRI. NOON THURS. 5PM 10 DAYS TRAVEL PRIOR FRI. 5PM 9 DAYS PRIOR FRI. 5PM 9 DAYS PRIOR DAILY NEWS ROP THURS. NOON THURS. 5PM FRI. NOON

* Plus Thanksgiving

INTERSTATE GENERAL MEDIA 20 Production Specifications 14

Production Specifications Color Ad Specs Electronic Ad Delivery The Philadelphia Inquirer and The Philadelphia Daily News Type: Minimum 12-point san serif The following is a quick guide to the transmission options print on offset presses. for The Philadelphia Inquirer and The Philadelphia Daily News. Dot % Aimpoints: C M Y K Ad Materials Non-Detail Whites 0 0 0 0 AdDesk: Highlight 2 1 1 0 Electronic ad material for black and white and color Midtone 40 30 30 5 electronic ad preparation information, ad sizes and deadlines. ads are encouraged. The Philadelphia Inquirer and Shadow 60 50 50 80 ForA free information, web-based call system. 610-292-6019 Also contains or 610-292-6136 print specifications, or go to The Philadelphia Daily News http://addesk.pnionline.com/ the industry standard for electronic ad submission. Resolutions: require PDF/XIA files — Images: 200 dpi AdSEND: Type: Minimum 8-point san serif Line Art: 800-1200 dpi An electronic delivery service offered by AdSEND. AdSEND accepts PDF files only. Charges vary. Dot % Aimpoints (for digital files): Max. Total Area Coverage: 240% Call 1-800-233-7363 for more information. Highlight: 3% Midtone: 35% All color elements must be prepared as CMYK. AdTransit: Shadow: 85% No RGB, Pantone, Lab or Index colors. Spot Colors A web-based delivery service. Go to www.adtransit.com must be selected from The Philadelphia Inquirer and for information on registering and fees. Resolutions: The Philadelphia Daily News Spot Color Reference AdTransit accepts PDF files only. Images: 200 dpi Chart. Contact your sales representative for a copy. Line Art: 800-1200 dpi FastChannel: Lets you send your ads over the Internet. (Standards for Newspaper Ad Production, available from FastChannel accepts PDF files only. For more ad specification information, refer to SNAP Go to www.fastchannel.com sales representative. NAA) or our Production Specifications available from your to upload your advertising files.

INTERSTATE GENERAL MEDIA 20 National Advertising Net Rates* THE INQUIRER 14 DAILY NEWS

COMBINATION NET RATES SINGLE NET RATES (BLACK & WHITE) (BLACK & WHITE)

CONTRACT COLUMN CONTRACT COLUMN FULL ½ PAGE ¼ PAGE FULL ½ PAGE ¼ PAGE LEVEL INCH RATE LEVEL INCH RATE ** OPEN $ 705 $ 88,830 $ 44,415 $ 22,207.50

OPEN $ 509 $ 56,397 $ 28,199 $ 14,048 $ 50,000 $ 684 $ 86,184 $ 43,092 $ 21,546

$ 50,000 $ 494 $ 54,735 $ 27,368 $ 13,634 $ 100,000 $ 657 $ 82,782 $ 41,391 $ 20,695.50

$ 250,000 $ 624 AD SIZES $ 78,624 $ 39,312 $ 19,656 $ 100,000 $ 474 $ 52,519 $ 26,260 $ 13,082

AD SIZES $ 500,000 $ 561 $ 70,686 $ 35,343 $ 17,671.50 SUNDAY INQUIRER & DAILY NEWS DAILY INQUIRER $ 250,000 $ 451 $ 49,971 $ 24,985 $ 12,448 $ 1,000,000 $ 477 $ 60,102 $ 30,051 $ 15,025.50 $ 500,000 $ 406 $ 44,989 $ 22,492 $ 11,206 CONTRACT COLUMN FULL ½ PAGE ¼ PAGE LEVEL INCH RATE $ 1,000,000 $ 345 $ 38,226 $ 19,113 $ 9,522 OPEN $ 496 $ 62,496 $ 31,248 $ 15,624

$ 50,000 $ 481 $ 60,606 $ 30,303 $ 15,151.50 4-COLOR NET RATES*** $ 100,000 $ 461 $ 58,086 $ 29,043 $ 14,521.50 AD SIZES ADD THIS SUM TO PRICE OF PAGE SIZE $ 250,000 $ 438 $ 55,188 $ 27,594 $ 13,797 DAILY INQUIRER $ 500,000 $ 395 $ 49,770 $ 24,885 $ 12,442.50 CONTRACT LEVEL SUNDAY INQUIRER** DAILY INQUIRER DAILY NEWS $ 1,000,000 $ 335 $ 42,210 $ 21,105 $ 10,552.50 CONTRACT COLUMN FULL ½ PAGE ¼ PAGE OPEN $ 7,994 $ 5,339 $ 2,660 LEVEL INCH RATE

$ 50,000 $ 7,994 $ 5,339 $ 2,660 OPEN $ 117 $ 5,850 $ 2,925 $ 1,404

$ 50,000 $ 114 $ 5,700 $ 2,850 $ 1,368 $ 100,000 $ 7,994 $ 5,339 $ 2,660 $ 100,000 $ 109 $ 5,450 $ 2,725 $ 1,308

$ 250,000 $ 7,530 $ 5,028 $ 2,196 AD SIZES $ 250,000 $ 104 $ 5,200 DAILY NEWS $ 2,600 $ 1,248

$ 500,000 $ 7,530 $ 5,028 $ 2,196 $ 500,000 $ 94 $ 4,700 $ 2,350 $ 1,128

$ 1,000,000 $ 7,103 $ 4,735 $ 1,903 $ 1,000,000 $ 80 $ 4,000 $ 2,000 $ 960

* Bound by the terms and conditions outlined in the 2014 Advertising Rates & Specs Booklet. Excludes Advocacy, Legal, and Telecommunications ** Plus Thanksgiving Day *** 2-color process rates 30% of color rates

See your sales representative for combos, repeat rates, part-run color rates and other customized programs

Contact Kim Parham for National Advertising 13 ( 215-854-2755 [email protected] INTERSTATE GENERAL MEDIA 20 Retail Advertising Black & White Net Rates* THE INQUIRER 14 DAILY NEWS

PART RUN NET RATES FULL RUN NET RATES (BLACK & WHITE) (BLACK & WHITE)

SUNDAY SUN. DAILY INQUIRER DAILY INQUIRER DAILY INQUIRER DAILY NEWS DAILY NEWS CONTRACT INQUIRER** CONTRACT INQUIRER** MAGAZINE LEVEL LEVEL MON. – WED. THURS. MON. – SAT. SUN. MON. – SAT. FRI. FEATURES PA NJ PA NJ & SAT. & FRI. THURS. & SUN.

OPEN $ 117 $ 79 $ 78 $ 52 OPEN $ 410 $ 259 $ 278 $ 100 $ 74 $ 78 $ 51 $ 59

$ 1,000 $ 106 $ 71 $ 70 $ 47 $ 1,000 $ 389 $ 250 $ 268 $ 91 $ 72 $ 76 $ 49 $ 53 $ 2,500 $ 100 $ 67 $ 66 $ 45 $ 2,500 $ 369 $ 244 $ 261 $ 86 $ 71 $ 75 $ 48 $ 51 $ 5,000 $ 95 $ 64 $ 63 $ 42 $ 5,000 $ 351 $ 234 $ 252 $ 81 $ 68 $ 73 $ 47 $ 48 $ 10,000 $ 91 $ 61 $ 60 $ 40 $ 10,000 $ 340 $ 228 $ 246 $ 78 $ 65 $ 70 $ 46 $ 47 $ 20,000 $ 86 $ 58 $ 57 $ 38 $ 20,000 $ 330 $ 222 $ 237 $ 76 $ 64 $ 68 $ 45 $ 46 $ 35,000 $ 84 $ 56 $ 55 $ 37 $ 35,000 $ 324 $ 215 $ 230 $ 75 $ 61 $ 66 $ 43 $ 45 $ 50,000 $ 82 $ 55 $ 54 $ 36 $ 50,000 $ 315 $ 211 $ 226 $ 74 $ 60 $ 65 $ 42 $ 45 $ 75,000 $ 81 $ 54 $ 53 $ 36 $ 75,000 $ 313 $ 207 $ 222 $ 74 $ 59 $ 64 $ 41 $ 43 $ 100,000 $ 80 $ 54 $ 53 $ 36 $ 100,000 $ 312 $ 206 $ 220 $ 73 $ 59 $ 64 $ 41 $ 43 $ 150,000 $ 79 $ 53 $ 52 $ 35 $ 150,000 $ 310 $ 205 $ 219 $ 72 $ 58 $ 63 $ 41 $ 43 $ 200,000 $ 79 $ 53 $ 52 $ 35 $ 200,000 $ 308 $ 205 $ 219 $ 72 $ 58 $ 63 $ 41 $ 42 $ 250,000 $ 79 $ 53 $ 52 $ 35 $ 250,000 $ 306 $ 204 $ 217 $ 72 $ 58 $ 63 $ 41 $ 42 $ 300,000 $ 78 $ 53 $ 52 $ 35 $ 300,000 $ 304 $ 202 $ 216 $ 71 $ 58 $ 63 $ 41 $ 42

* Bound by the terms and conditions outlined in the 2014 Advertising Rates & Specs Booklet. Excludes Advocacy, Legal, and Telecommunications ** Plus Thanksgiving

See your sales representative for combos, repeat rates, part-run color rates and other customized programs

Contact Tony Cuffie for Retail Advertising 14 ( 215-854-5542 [email protected] INTERSTATE GENERAL MEDIA 20 Retail Advertising Color Net Rates* THE INQUIRER 14 DAILY NEWS

PART RUN NET RATES FULL RUN NET RATES (COLOR) (COLOR)

SUNDAY INQUIRER** DAILY INQUIRER MAIN NEWS OTHER CONTRACT CONTRACT SPOT PROCESS SPOT PROCESS DAILY INQUIRER DAILY NEWS LEVEL LEVEL SUN. INQUIRER** DAILY INQUIRER DAILY NEWS MAGAZINE FEATURES

PA NJ PA NJ PA NJ PA NJ SPOT PROCESS SPOT PROCESS SPOT PROCESS SPOT PROCESS SPOT PROCESS

OPEN $ 956 $ 273 $ 1,380 $ 400 $ 833 $ 273 $ 1,139 $ 400 OPEN $ 6,964 $ 9,448 $ 4,642 $ 6,301 $ 989 $ 1,236 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 1,000 $ 904 $ 273 $ 1,317 $ 400 $ 806 $ 273 $ 1,084 $ 400 $ 1,000 $ 6,964 $ 9,448 $ 4,642 $ 6,301 $ 989 $ 1,236 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 2,500 $ 904 $ 273 $ 1,317 $ 400 $ 806 $ 273 $ 1,084 $ 400 $ 2,500 $ 6,616 $ 8,975 $ 4,407 $ 5,986 $ 940 $ 1,174 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 5,000 $ 904 $ 273 $ 1,317 $ 400 $ 806 $ 273 $ 1,084 $ 400 $ 5,000 $ 6,616 $ 8,975 $ 4,407 $ 5,986 $ 940 $ 1,174 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 10,000 $ 796 $ 273 $ 1,227 $ 400 $ 667 $ 273 $ 973 $ 400 $ 10,000 $ 5,968 $ 8,456 $ 3,979 $ 5,636 $ 771 $ 1,033 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 20,000 $ 796 $ 273 $ 1,227 $ 400 $ 667 $ 273 $ 973 $ 400 $ 20,000 $ 5,968 $ 8,456 $ 3,979 $ 5,636 $ 771 $ 1,033 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 35,000 $ 796 $ 273 $ 1,227 $ 400 $ 667 $ 273 $ 973 $ 400 $ 35,000 $ 5,471 $ 7,955 $ 3,648 $ 5,305 $ 632 $ 910 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 50,000 $ 720 $ 273 $ 1,105 $ 400 $ 611 $ 273 $ 889 $ 400 $ 50,000 $ 5,471 $ 7,955 $ 3,648 $ 5,305 $ 632 $ 910 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 75,000 $ 720 $ 273 $ 1,105 $ 400 $ 611 $ 273 $ 889 $ 400 $ 75,000 $ 5,471 $ 7,955 $ 3,648 $ 5,305 $ 632 $ 910 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 100,000 $ 720 $ 273 $ 1,105 $ 400 $ 611 $ 273 $ 889 $ 400 $ 100,000 $ 4,820 $ 7,008 $ 3,215 $ 4,673 $ 582 $ 800 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 150,000 $ 635 $ 273 $ 983 $ 400 $ 528 $ 273 $ 889 $ 400 $ 150,000 $ 4,820 $ 7,008 $ 3,215 $ 4,673 $ 582 $ 800 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 200,000 $ 635 $ 273 $ 983 $ 400 $ 528 $ 273 $ 889 $ 400 $ 200,000 $ 4,820 $ 7,008 $ 3,215 $ 4,673 $ 582 $ 800 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 250,000 $ 635 $ 273 $ 983 $ 400 $ 528 $ 273 $ 889 $ 400 $ 250,000 $ 4,102 $ 5,968 $ 2,735 $ 3,979 $ 582 $ 760 $ 1,923 $ 2,798 $ 701 $ 1,019 $ 300,000 $ 558 $ 273 $ 857 $ 400 $ 473 $ 273 $ 695 $ 400 $ 300,000 $ 4,102 $ 5,968 $ 2,735 $ 3,979 $ 582 $ 760 $ 1,923 $ 2,798 $ 701 $ 1,019

* Bound by the terms and conditions outlined in the 2014 Advertising Rates & Specs Booklet. Excludes Advocacy, Legal, and Telecommunications ** Plus Thanksgiving

See your sales representative for combos, repeat rates, part-run color rates and other customized programs

Contact Tony Cuffie for Retail Advertising 15 ( 215-854-5542 [email protected] INTERSTATE GENERAL MEDIA 20 Digital Advertising Net Rates* 14

STANDARD DIGITAL AD SIZES

Philly.com offers a variety of digital advertising solutions. We continue to incorporate new ad sizes as they become standardized by the Interactive Advertising Bureau (IAB).

Leaderboard Medium or Big Rectangle Wide Skyscraper 728x90 300x250 160x600 ad unit displayed above and ad unit displayed in the right rail ad unit displayed in the left AD SPECS below the fold site-wide above and below the fold site-wide rail on article levels only Max Standard File size: Initial Flash 40k Total File size: 100k Loops: 3 FPS: 30 Timing: 15 seconds Accepted File Types: JPG, GIF, SWF with backup GIF, or 3rd party tags Lead time: 5 business days prior to launch

REGIONAL / ZONED RATES Philly.com Over 42 million pages viewed and 4.1 million unique visitors per month***

PHILLY DMA** REGIONAL / TARGETED** 8-COUNTY MARKET GEO-TARGETED / ZONED / MULTI-ZONES

OPTION ROS IMPRESSIONS NET OPTION ROS IMPRESSIONS NET

1 25,000 $ 375 1 20,000 $ 375 2 75,000 $ 975 2 65,000 $ 975 3 165,000 $ 1,650 3 132,000 $ 1,650

* Bound by the terms and conditions outlined in the 2014 Advertising Rates & Specs Booklet ** Choice of skyscraper, leaderboard, or medium rectangle for campaign; all advertising based on availability *** Source: comScore 8/13

For National Digital Advertising, contact Kim Parham: ( 215-854-2755 [email protected] 16

For Local Digital Advertising, contact Tony Cuffie: ( 215-854-5542 [email protected] INTERSTATE GENERAL MEDIA