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Media Kit 520 S The Voice of the African-American Community 2017 Media Kit 520 S. 16TH STREET, PHILADELPHIA, PA 19146 | 215-893-4050 THE PHILADELPHIA TRIBUNE LEGACY With a rich history of growth and advocacy that closely mirrors the nation’s Civil Rights progress, The Philadelphia Tribune is the nation’s oldest and continuously published newspaper reflecting the African American experience. In 1884, Christopher James Perry, Sr., an ambitious and civic-minded leader in the African-American community founded the Tribune newspaper when he was only 28 years old, publishing the first edition at 725 Sansom Christopher J. Perry, Street. It began modestly, a one-page, one-man Founder of The Philadelphia Tribune operation titled the Tribune Weekly. From the beginning, Perry devoted coverage to the Additionally, the Tribune began publishing the problems that affected the daily lives of African newspaper, twice a week in 1947. As the Civil Americans. Rights Movement gained momentum in the Mr. Perry died in 1921 at the age of 65. He was 1960s and 70s, the Tribune blossomed, succeeded by E. Washington Rhodes, a South introducing Metro editions on Wednesdays and Carolina man who graduated from Lincoln Thursdays. In 1981, it became the first paper in University and Temple University Law the city to use four-color on its pages. School. While Tribune publisher, Rhodes held In 1989, Robert W. Bogle became the Tribune numerous public positions where he pushed for president and led the paper through another change. He was the first African American series of well-timed expansions: the launch of Assistant U.S. Attorney for the Eastern District the Sunday Tribune, making the Tribune a five- of Pennsylvania appointed by President Calvin day publication, the Learning Key, Coolidge and also elected State Representative phillytrib.com, Philadelphia’s Most Influential in the Sixth Legislative District. African Americans Magazine and event, The Among other things, the Tribune, under Rhodes Philadelphia Tribune/Scripps Regional Spelling direction, campaigned successfully for the Bee, Black History Month Luncheon, and Now! appointment of a Black member of the City’s Through it all, the Tribune amassed hundreds of Board of Education, and the election of a Black awards for writing, photography, and City Council member. He established Tribune significantly, public service. The recognition Charities to assist the community’s needy, ranges from The A. Phillip Randolph Messenger foster community pride and provide scholarship Award for Outstanding Journalism in the area of aid. The paper also fought vigorously against civil rights to the “Russward Award” for Best segregation and race riots in Chester, PA in the Newspaper in America. 1930’s. THE PHILADELPHIA TRIBUNE MULTIMEDIA The Philadelphia Tribune offers a full multimedia experience across various channels & platforms. PRINT WEB/MOBILE Newspaper Blogs Magazine Photo Galleries Supplement Videos EVENTS SOCIAL MEDIA Event Facebook Sponsorship Twitter THE PHILADELPHIA TRIBUNE DEMOGRAPHICS The Philadelphia Tribune print editions reaches 625,000 of the southeast Pennsylvania’s most desirable readers to its advertisers each week. Philadelphia is the 4th largest African-American market in the United States. African Americans in the City of Philadelphia have disposable income of over 6 billion, one hundred eighty-five million dollars ($6,185,000,000). READERS Home ownership among African Americans in the City of Philadelphia is the highest of America. 63.4% of African Americans in Philadelphia own their homes. African Americans are the largest ethnic group in Philadelphia county, comprising 42.2% of the population. In the estimate, the total Black earned income in Philadelphia is $12.5 billion. TRIBUNE Rent 24% Home Ownership 76% High School or less or School High Graduate School High College Some Graduate College EDUCATION Advanced Degree Advanced 12% 27.3% 34.5% 20% 6.2% AGE 18-24: 12.2% 24-44: 23% GENDER: Male 43% | Female 57% 45-64: 29.2% AVERAGE ANNUAL INCOME: $50,000 65+: 14.3% THE PHILADELPHIA TRIBUNE CIRCULATION FACTS & FIGURES Auditor: Certified Audits of Circulation (CAC) Circulation: 219,928 Readership: 600,000 Ambler 19002 Willow Grove 19090 Abington 19001 Norristown Montgomery County 19401 Glenside 19038 Wyncote 19095 19401 Cheltenham 19012 Wynnewood 19096 Upper Darby 19082 Media Darby 19063 19023 Camden Sharon Hill 19079 Lansdowne 19050 Chester Chester19013 19013 THE PHILADELPHIA TRIBUNE PUBLICATIONS PUBLISHES FIVE (5) DAYS A WEEK Tuesday, Wednesday, Thursday, Friday and Sunday Featured Sections: Sunday: Local & National News, Caribbean & African News, Sports, Religion, Classified, Leisure, Obituaries, & Entertainment Tuesday: Local, & National News, Business, Health, Lifestyles, Sports, Entertainment, Classified, Obituaries, & Learning Key Wednesday: Local/Community News, Church, Obituaries and Features Delivered to West/South/Southwest Philadelphia, Delaware & Montgomery Counties Thursday: Local/Community News, Church, Obituary and Features. Delivered to Northwest Philadelphia-Germantown, Chestnut Hill, Mt. Airy, East & West Oak Lane Friday: Local, State/Region & National News, Lifestyles, Sports, Health, Religion, Entertainment, Classified, Obituaries, & Now! Special Publications: Sojourner A quarterly visitor’s introduction overview and updated tour of Philadelphia and the region Tribune Magazine A quarterly magazine that addresses various contemporary issues and concerns in the African American community. THE PHILADELPHIA TRIBUNE 2017 SUPPLEMENT CALENDAR Sojourner Senior Living Supplement Issue Date: Sunday, 1/1/17 Issue Date: Sunday, 1/29/17 Space Reservation Date: Friday, 11/18/16 Space Reservation Date: Friday, 1/6/17 Ad Copy Deadline: Friday, 12/2/16 JANUARY Ad Copy Deadline: Friday 1/20/17 Martin Luther King Jr. Supplement Issue Date: Sunday, 1/15/17 Space Reservation Date: Friday, 12/23/16 Ad Copy Deadline: Friday 1/6/17 Black History Month Supplement Issue Date: Tuesday, 2/14/17 Black History Luncheon (Event) FEBRUARY Space Reservation Date: Friday, 1/20/17 Thursday, 2/16/17 Ad Copy Deadline: Friday, 1/27/17 Scripps Regional Spelling Bee (Event) Spring Education Saturday, 3/4/17 Issue Date: Tuesday, 3/21/17 Space Reservation Date: Friday, 2/24/2017 MARCH Ad Copy Deadline: Tuesday, 3/7/17 Sojourner Primary Election Issue Date: Sunday, 4/2/17 Issue Date: Tuesday, 5/9/17 Space Reservation Date: Friday, 2/17/17 Space Reservation Date: Friday, 4/14/17 APRIL Ad Copy Deadline: Friday, 3/3/17 Ad Copy Deadline: Friday, 4/28/17 Eight Part Health Series (Part 1 of 8) Senior Living Supplement Issue Date: Sunday, 5/7/17 Issue Date: Sunday, 5/28/17 Space Reservation Date: Friday, 4/7/17 Space Reservation Date: Friday, 5/5/17 Ad Copy Deadline: Friday, 4/21/17 Ad Copy Deadline: Friday 5/19/17 MAY Women Achieving Magazine Issue Date: Sunday, 5/14/17 Women Achieving Luncheon (Event) Space Reservation Date: Friday, 4/14/17 Thursday, 5/11/17 Ad Copy Deadline: Friday, 4/28/17 Sojourner Issue Date: Sunday, 6/25/17 Yearbook Space Reservation Date: Friday, 5/12/17 Issue Date: Sunday, 6/11/17 Ad Copy Deadline: Friday, 5/26/17 Space Reservation Date: Friday, 5/12/17 Ad Copy Deadline: Friday, 5/26/17 JUNE Eight Part Health Series (Part 2 of 8) Issue Date: Sunday, 6/4/17 Space Reservation Date: Friday, 5/5/17 Student Achievers (Event) Ad Copy Deadline: Friday, 5/19/17 Thursday, 6/8/17 THE PHILADELPHIA TRIBUNE 2017 SUPPLEMENT CALENDAR Eight Part Health Series (Part 3 of 8) Issue Date: Sunday, 7/2/17 JULY Space Reservation Date: Friday, 6/9/17 Ad Copy Deadline: Friday, 6/16/17 Back to School Eight Part Health Series (Part 4 of 8) Issue Date: Tuesday, 8/15/17 Issue Date: Sunday, 8/6/17 Space Reservation Date: Tuesday, 7/18/17 AUGUST Space Reservation Date: Friday, 7/7/17 Ad Copy Deadline: Tuesday, 8/1/17 Ad Copy Deadline: Friday, 07/28/17 Eight Part Health Series (Part 5 of 8) Senior Living Supplement Issue Date: Sunday, 9/3/17 Issue Date: Sunday, 9/24/17 Space Reservation Date: Friday, 8/4/17 Space Reservation Date: Friday, 8/25/17 Ad Copy Deadline: Friday, 8/18/17 Ad Copy Deadline: Friday 9/15/17 SEPTEMBER Most Influential Magazine Issue Date: Sunday, 9/17/17 Most Influential African Americans Space Reservation Date: Friday, 8/4/17 Reception & Awards Program (Event) Ad Copy Deadline: Friday, 8/18/17 Thursday, September 14, 2017 Sojourner HBCU Issue Date: Sunday, 10/1/17 Issue Date: Sunday, 10/22/17 Space Res. Date: Friday, 8/25/17 Space Res. Date: Friday, 9/22/17 OCTOBER Ad Copy Deadline: Friday, 9/1/17 Ad Copy Deadline: Friday, 10/6/17 Eight Part Health Series (Part 6 of 8) Fall Education Issue Date: Sunday, 10/1/17 Issue Date: Tuesday, 10/17/17 Space Res. Date: Friday, 9/1/17 Space Res. Date: Tuesday, 9/19/17 Ad Copy Deadline: Friday, 9/15/17 Ad Copy Deadline: Tuesday, 10/3/17 General Election Shopper’s Guide Issue Date: Tuesday, 10/31/17 Issue Date: Friday, 11/24/17 Space Res. Date: Friday, 10/13/17 Space Reservation Date: Friday, 10/27/17 Ad Copy Deadline: Friday, 10/20/17 Ad Copy Deadline: Friday, 11/10/17 NOVEMBER Eight Part Health Series (Part 7 of 8) Issue Date: Sunday, 11/5/17 Space Reservation Date: Friday, 10/6/17 Ad Copy Deadline: Friday, 10/20/17 Eight Part Health Series (Part 8 of 8) Shopper’s Guide Issue Date: Sunday, 12/3/17 Issue Date: Friday, 12/15/17 Space Reservation Date: Friday, 11/10/17 Space Reservation Date: Friday, 11/17/17 DECEMBER Ad Copy Deadline: Friday, 11/24/17 Ad Copy Deadline: Friday, 12/1/17 THE PHILADELPHIA TRIBUNE PHILLYTRIB.COM Extend your marketing reach with print & web advertising •PhillyTrib.com provides award winning coverage of the African-American community, anytime, day or night. This website is the ideal place for your message to reach an ever-growing digital readership.
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