Issue no. 5, February 2015 Interview

LAKE CEMENTNyati as a true modern Tanzanian cement product. Right from the day of launch has generated a strong and constant demand in the market. & This is due to its early higher strength gain Q A properties and consistent quality. Lake Cement is the newest entrant in Q 3. Is your cement available in ’s cement sector. We leverage other of Tanzania or only best-in-class technologies and extensive in Dar ? What regions? manufacturing experience to produce A.“Nyati Cement” has been a phenomenal high quality cement - consistently success throughout Tanzania, may it be and continuously. Our commitment to Coastal, Southern Highland, Lake and Killimanjaro Regions. We are now getting and all our decisions and policies t ake a strong demand from neighbouring into consideration, economic, counties to export” Nyati Cement”. environmental and social impacts. We cater to the needs of the Tanzanian and Q 4. Is Nyati different from other neighbouring countries market through Cement Brands? How? our superior cement brand - Nyati. A.“Nyati Cement” is produced with Mr. Pathak. Tanzania’s quality limestone available in our factory premises at Kimbiji. To Vice President and head of Sales THE PLANT ensure consistent quality, we have our and Marketing, The integrated cement manufacturing unit, own 10MW power-plant which ensures spread in an area of over 100 hectares, our factory runs 24x7 without stoppages. Is the most modern, fully automated and Our cement is designed to be of superior plant of its kind in East quality with high strength and optimum . The Plant, with a capacity Our customers appreciation of 500,000 Tons per annum, is located of high class product and world class at Kimbiji village in ; just services has made Nyati cement a 45 km south of ’s central phenomenal success. business district.

Q 5. How are your prices This month, we had an opportunity to meet up with Lake compared to your competitors? Cement’s Vice President and head of Sales and Marketing, A. Our products are competitively priced and give the best techno-commercial Mr. IPN Pathak. The following were his responses... advantage to our customers.

Q 6. Where do you see Nyati in 5 Q1. How long has Nyati cement years time? been in the market? A. At present, our installed capacity is A. Lake Cement Ltd, launched 42.5 500,000 MT per annum. With the current Grade “Nyati Cement” in July 2014. It has demand for “Nyati Cement” in Tanzania been selling cement in the market for the and the growing demand for exports, we past 6 months now. intend to hasten our plans for expanding the capacity to 750,000 MT per annum. Q 2. How is the response from the We are serious local manufacturer and market? shall to play a vital role in country’s A. The response in the market has been economic and infrastructural growth phenomenal; within a short period of 6 in the coming years. months our customers have accepted

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