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THIRUTULMUTTURUS009760547B1 (12 ) United States Patent ( 10) Patent No THIRUTULMUTTURUS009760547B1 (12 ) United States Patent ( 10 ) Patent No. : US 9 ,760 , 547 B1 Brougher et al . ( 45 ) Date of Patent : Sep . 12 , 2017 ( 54 ) MONETIZATION OF ONLINE CONTENT ( 56 ) References Cited (71 ) Applicant: Google Inc ., Mountain View , CA (US ) U . S . PATENT DOCUMENTS 4 , 807 , 182 A * 2 / 1989 Queen .. GO6F 17/ 2211 (72 ) Inventors : William C . Brougher , Los Altos Hills , 707 / 999 .002 CA (US ) ; Nathan Stoll , San Francisco , 5 , 758 ,347 A * 5 / 1998 Lo .. .. .. GO6F 17 / 30 CA (US ) ; Sepandar D . Karnvar , San (Continued ) Francisco , CA (US ) ; Brian Axe , Portola Valley , CA (US ); Christian Oestlien , FOREIGN PATENT DOCUMENTS San Francisco , CA (US ) 11 - 161535 6 / 1999 up 2001 - 282940 A 10 /2001 ( 73 ) Assignee : Google Inc. , Mountain View , CA (US ) (Continued ) ( * ) Notice : Subject to any disclaimer, the term of this patent is extended or adjusted under 35 OTHER PUBLICATIONS U . S . C . 154 ( b ) by 800 days . Korean Notification of Grounds of Rejection on 10 - 2010 - 7015402 dated Jun . 9 , 2015 . ( 21) Appl. No .: 13 /843 ,312 (Continued ) Primary Examiner — Mamon Obeid ( 22 ) Filed : Mar. 15 , 2013 ( 74 ) Attorney , Agent, or Firm — Foley & Lardner LLP ; John D . Lanza ; James De Vellis Related U . S . Application Data (57 ) ABSTRACT Methods , computer program products and systems are (62 ) Division of application No . 12 /333 , 171, filed on Dec . described for computer implemented online - content man 11 , 2008 , now abandoned . agement . Multiple online content items authored by multiple ( Continued ) authors for online publication are received at one or more first computers . For each online content item , a reputation (51 ) Int. CI. score is determined for the author corresponding to the GOOF 17 / 22 ( 2006 . 01 ) online content item . The reputation score is based at least in G06F 1730 ( 2006 . 01 ) part on one or more reviews of the online content item provided by one or more reviewers other than the author . An G06F 17 / 24 ( 2006 .01 ) online content item from the multiple online content items is (52 ) U . S . CI. published for display on one or more second computers , CPC . .. .. GO6F 17 / 2211 (2013 .01 ) ; G06F 17 / 2294 which includes displaying an advertisement in conjunction ( 2013 .01 ) ; G06F 17 /30 ( 2013. 01 ) ; with displaying the online content item . A share of revenue (Continued ) for the author of the online content item for displaying the (58 ) Field of Classification Search advertisement is determined based at least in part on the None reputation score of the author. See application file for complete search history. 15 Claims, 19 Drawing Sheets 100 Owner Collaborator 102- T 104 120 1249 124 Knol Suggested Suggested Content Edits Edits Edits Edits Content Management Server 118 Search Results 112 Suggested Suggested Search Edits Edits Query 108 110 User User User US 9 , 760 ,547 B1 Page 2 Related U . S . Application Data 7 . 836 ,050 B2 11/ 2010 Jing et al . 7 ,853 ,515 B2 * 12/ 2010 Harrison , Jr. .. GO6Q 30 /0601 (60 ) Provisional application No .61 / 013 ,248 , filed on Dec . 705 / 35 7 ,853 , 984 B2 12/ 2010 Antell et al. 12 , 2007 . 7 , 881, 701 B2 2 / 2011 Chen et al. 7 ,908 ,280 B2 * 3 / 2011 Frank . .. GO6F 17 / 30241 (52 ) U . S . CI. 707 / 749 CPC . .. G06F 17 /30002 (2013 . 01 ) ; G06F 173089 7 ,908 ,645 B2 3 /2011 Varghese et al. (2013 . 01 ) ; G06F 17 / 30424 (2013 .01 ) ; G06F 7 , 912 , 767 B1 * 3 / 2011 Cheatham .. .. .. .. .. GO6Q 10 / 10 17730867 ( 2013 .01 ) ; G06F 17 / 24 ( 2013 .01 ) ; 705 /31 7 ,913 , 162 B2 * 3 / 2011 Hansen . .. .. .. GO6F 17 / 241 G06F 17 / 3005 ( 2013 .01 ) 715 / 230 7 , 925 , 649 B2 4 / 2011 Jeh et al. ( 56 ) References Cited 7 , 941 , 835 B2 5 / 2011 Wolfond et al . NNN7 , 991 , 725 B2 8 / 2011 Ghosh et al. U . S . PATENT DOCUMENTS 8 , 015 , 484 B2 9 / 2011 Backer 8 , 020 , 005 B2 9 / 2011 Mani et al. 5 ,916 , 024 A 6 / 1999 Von Kohorn 8 ,028 ,229 B2 * 9 / 2011 Bailor .. G06F 17 / 2288 5 , 956 , 726 A * 9 / 1999 Aoyama . .. .. .. .. G06F 17 / 2211 715 /255 707 / 755 8 , 103 ,618 B2 1 / 2012 Carter et al. 6 , 122 ,624 A 9 / 2000 Tetro et al. 8 , 112 ,548 B2 * 2 / 2012 Cui .. .. .. .. .. GO6F 17 / 30905 6 ,240 ,414 B15 / 2001 Beizer et al . 455 /412 . 1 6 , 263 ,447 B1 7 / 2001 French 8 , 126 ,882 B2 * 2 / 2012 Lawyer . .. .. .. .. GO6Q 10 / 063 6 ,285 , 999 B1 * 9 / 2001 Page . .. .. .. G06F 17 / 30728 705 /7 . 11 6 , 314 ,420 B1 * 11/ 2001 Lang .. .. .. .. GO6F 17 / 3061 8 ,150 ,842 B2 4 / 2012 Brougher et al . 6 , 829 ,005 B2 12 / 2004 Ferguson 8 , 171, 458 B2 5 /2012 Cheng et al. 6 , 895 , 385 B1 5 / 2005 Zacharia et al . 7 ,013 , 001 B13 / 2006 Felger et al. 8 ,201 , 109 B2 * 6 / 2012 Van Os . .. .. .. .. GO6F 3 /0488 7 ,039 , 951 B1 5 / 2006 Chaudhari et al . 715 / 710 7 , 080 , 073 B1 * 7 / 2006 Jiang . .. .. .. .. .. .. .. GO6F 17 / 2229 8 ,296 ,671 B2 * 10 / 2012 Narayanan .. .. GO6F 9 / 543 7 , 086 , 085 B18 / 2006 Brown et al . 715 / 764 7 , 092 , 821 B2 * 8 / 2006 Mizrahi . .. A63F 13 / 10 8 ,326 ,833 B2 * 12 /2012 Muguda . .. GO6F 17/ 30616 702 / 1 704 / 9 7 ,124 , 129 B2 10 /2006 Bowman et al. 8 ,370 ,423 B2 * 2 / 2013 Ozzie . .. G06F 17 / 30578 7 , 155 , 157 B2 12 / 2006 Kaplan 709/ 203 7 ,185 ,065 B1 * 2 /2007 Holtzman . .. .. .. G06F 17 / 2745 8 ,374 ,973 B2 2 / 2013 Herbrich et al . 705 / 36 R 8 ,438 ,468 B2 * 5 / 2013 Berg .. GO6F 8 / 73 7 , 231 , 657 B2 6 / 2007 Honarvar et al. 715 / 230 7 , 234 , 156 B26 / 2007 French et al . 8 ,635 ,552 B1 * 1 /2014 Park .. G06F 3 /0485 7 , 243 , 109 B2 * 7 / 2007 Omega .. .. .. G06F 17 / 3071 345 /684 707 / 737 8 ,639 , 625 B1 * 1/ 2014 Ginter .. .. .. .. .. .. GO6F 21/ 10 7 ,333 ,635 B2 2 /2008 Tsantes et al . 705 / 50 7 ,343 ,552 B2 * 3 / 2008 Denoue . .. .. .. .. .. .. GO6F 17 / 241 8 ,645 , 396 B2 2 / 2014 McNally et al . 715 / 230 8 ,676 ,835 B2 * 3 / 2014 Bartholomew .. G06F 17 /30743 7 , 363 ,492 B24 / 2008 Kuhlman et al. 707 / 769 7 , 406 ,436 B1 7 / 2008 Reisman 8 , 745, 488 B1 * 6 / 2014 Wong . .. .. G06F 17 / 24 7 ,437 , 364 B1 * 10 / 2008 Fredricksen . .. .. GO6F 17 / 30011 715 / 221 7 ,483 , 871 B2 1 / 2009 Herz 8 , 755 ,799 B1 * 6 / 2014 Tiraspolsky .. .. .. .. H04W 60 /00 7 ,509 , 345 B2 * 3 / 2009 DeSpain . .. .. .. G06F 17 /24 455 / 410 7 ,512 ,628 B23 / 2009 Chess et al. 8 ,924 , 465 B1 * 12/ 2014 Tunguz -Zawislak .. HO4N 21/ 00 7 , 519 , 562 B1 * 4 / 2009 Vander Mey . .. .. .. G06Q 30 /02 709 / 203 705/ 12 9 , 158 ,741 B1 * 10 /2015 Hansen .. .. .. G06F 3 /0488 7 ,536 ,346 B2 * 5 / 2009 Aliffi .. .. .. GO6Q 20 / 403 9 , 299 , 350 B1 * 3 / 2016 Dumont .. .. G06F 21/ 32 705 / 3 2001/ 0032210 A1 * 10 / 2001 Frank . .. G06Q 10 / 06 7 ,564 ,993 B2 7 / 2009 Kondo et al . 2002 /0198866 A1 12 / 2002 Kraft et al . 7 ,565 , 534 B2 * 7 / 2009 Starbuck . .. .. .. .. .. .. .. HO4L 63 /08 2003 /0009365 Al * 1 /2003 Tynan . .. .. .. .. G06F 17 / 3089 713 / 168 705 / 50 7 , 599 , 926 B2 10 / 2009 Takahashi et al . 2003 /0125964 A1 * 7 /2003 Chang . .. .. .. .. .. GO6F 21 / 10 7 ,599 , 938 B1 * 10 /2009 Harrison , Jr. .. GO6F 17 /30867 705 /51 705 / 12 2003/ 0189592 A1 10 / 2003 Boresjo 7 ,660 , 781 B2 * 2 / 2010 Chau . .. .. .. G06F 17/ 30873 2003 /0195847 Al 10 /2003 Felger 707 /637 2004 /0029567 A1 2 /2004 Timmins et al . 7 ,685 , 117 B2 * 3 / 2010 Gross .. .. .. .. .. G06F 17 / 30867 2004 /0068527 A1 * 4 /2004 Smith , III . .. .. .. G06F 17 / 30855 707 / 999 .005 2004 /0162751 A1 * 8 /2004 Tsyganskiy . .. .. G06Q 30 /0203 7 ,716 , 199 B2 * 5 / 2010 Guha . .. .. .. G06F 17 / 30637 705 / 7 . 32 707 / 706 2004 /02 10525 A1 10 / 2004 Campbell 7 ,725 , 477 B2 * 5 / 2010 Wiseman .. .. .. G06F 17 / 30867 2004 /0225577 AL 11 /2004 Robinson 707 / 758 2005 /0022106 A11 / 2005 Kawai et al. 7 , 734 ,502 B16 / 2010 Yehoshua et al. 2005 / 0071328 A1 * 3 / 2005 Lawrence .. .. GO6F 17 /30867 7 ,747 ,630 B2 6 / 2010 Scofield et al. 2005 /0097319 A15 /2005 Zhu et al. 7 ,778 ,926 B1 * 8 / 2010 Grinchenko . .. GO6F 21/ 6218 2005 /0114526 A1 * 5 /2005 Aoyama .. .. .. A63F 13 / 12 705 / 50 709 / 228 7 , 783 ,652 B28 / 2010 Anderson et al . 2005 /0125307 AL 6 / 2005 Hunt et al . 7 ,783 , 668 B2 8 / 2010 Vogel et al. 2005 /0149383 A1 7 /2005 Zacharia et al. 7 ,797 , 274 B2 * 9 /2010 Strathearn .. .. .. GO6F 17 /30017 2005 /0154886 A1 7 / 2005 Birk et al . 707 /609 2005 /0183005 A1 * 8 /2005 Denoue .. .. .. .. .. .. .. GO6F 17 / 241 7 , 822 ,631 B1 10 / 2010 Vander Mey et al. 715 / 202 7 , 822 , 703 B1 10 / 2010 Rodriguez - Val et al. 2005/ 0234877 Al 10 / 2005 Yu US 9 , 760 , 547 B1 Page 3 References Cited 2009 /0037983 Al 2 /2009 Chiruvolu et al . ( 56 ) 2009 / 0038005 A1 2 / 2009 Howarth U . S . PATENT DOCUMENTS 2009 / 0063247 A1 * 3 / 2009 Burgess . G06Q 30 /02 705 / 7 . 34 2005 / 0235062 Al 10 / 2005 Lunt et al. 2009/ 0089264 A1 4 /2009 Lavine 2006 / 0004628 A1 1 / 2006 Axe et al . 2009 /0089678 A1* 4 /2009 Sacco .. .. .. G06F 17 / 3089 2006 / 0021009 A11 / 2006 Lunt 715 /733 2006 / 0041589 A1 * 2 / 2006 Helfman . .. .. G06F 17 / 3089 2009 /0109244 AL 4 /2009 Conner et al. 2006 /0042483 Al 3 / 2006 Work et al.
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