Advertising Revenue Playbook
Total Page：16
File Type：pdf, Size：1020Kb
Load more
Recommended publications
-
Intro to Google for the Hill
Introduction to A company built on search Our mission Google’s mission is to organize the world’s information and make it universally accessible and useful. As a first step to fulfilling this mission, Google’s founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. The Google search engine is an easy-to-use, free service that consistently returns relevant results in a fraction of a second. What we do Google is more than a search engine. We also offer Gmail, maps, personal blogging, and web-based word processing products to name just a few. YouTube, the popular online video service, is part of Google as well. Most of Google’s services are free, so how do we make money? Much of Google’s revenue comes through our AdWords advertising program, which allows businesses to place small “sponsored links” alongside our search results. Prices for these ads are set by competitive auctions for every search term where advertisers want their ads to appear. We don’t sell placement in the search results themselves, or allow people to pay for a higher ranking there. In addition, website managers and publishers take advantage of our AdSense advertising program to deliver ads on their sites. This program generates billions of dollars in revenue each year for hundreds of thousands of websites, and is a major source of funding for the free content available across the web. Google also offers enterprise versions of our consumer products for businesses, organizations, and government entities. -
Online Advertising
Online advertising From Wikipedia, the free encyclopedia Jump to: navigation, search This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. (July 2007) Electronic commerce Online goods and services Streaming media Electronic books Software Retail product sales Online shopping Online used car shopping Online pharmacy Retail services Online banking Online food ordering Online flower delivery Online DVD rental Marketplace services Online trading community Online auction business model Online wallet Online advertising Price comparison service E-procurement This box: view • talk • edit Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks and e-mail marketing, including e-mail spam. A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial. -
1592213370-Monetize.Pdf
Table of Contents 1. Online Monetization: How to Turn Your Following into Cash 1.1 What is monetization? 1.2 How to monetize your website, blog, or social media channel 1.3 Does a monetization formula exist? Chapter 1 Takeaways 2. How to Monetize Your Blog The Right Way 2.1 Why should you start monetizing with your blog? 2.2 How to earn money from blogging 2.3 How to transform your blog visitors into loyal fans 2.4 Blog monetization tools you should know about Chapter 2 Takeaways 3. Facebook Monetization: The What, Why, Where, and How 3.1 How Facebook monetization works 3.2 Facebook monetization strategies Chapter 3 Takeaways 4. How to monetize your Instagram following 4.1 Before you go chasing that Instagram money... 4.2 The four main ways you can earn money on Instagram 4.3 Instagram monetization tools 4.4 Ideas to make money on Instagram Chapter 4 Takeaways 5. Monetizing a YouTube Brand Without Ads 5.1 How to monetize Youtube videos without Adsense 5.2 Essential Youtube monetization tools 5.3 Factors that determine your channel’s long-term success Chapter 5 Takeaways 1. Online Monetization: How to Turn Your Following into Cash 5 Stop me if you’ve heard this one before. Jenn, a customer service agent at a car leasing company, is fed up with her job. Her pay’s lousy, she’s on edge with customers yelling at her over the phone all day (they actually treat her worse in person), and her boss ignores all her suggestions, even though she knows he could make her job a lot less stressful. -
Google Ad Tech
Yaletap University Thurman Arnold Project Digital Platform Theories of Harm Paper Series: 4 Report on Google’s Conduct in Advertising Technology May 2020 Lissa Kryska Patrick Monaghan I. Introduction Traditional advertisements appear in newspapers and magazines, on television and the radio, and on daily commutes through highway billboards and public transportation signage. Digital ads, while similar, are powerful because they are tailored to suit individual interests and go with us everywhere: the bookshelf you thought about buying two days ago can follow you through your favorite newspaper, social media feed, and your cousin’s recipe blog. Digital ads also display in internet search results, email inboxes, and video content, making them truly ubiquitous. Just as with a full-page magazine ad, publishers rely on the revenues generated by selling this ad space, and the advertiser relies on a portion of prospective customers clicking through to finally buy that bookshelf. Like any market, digital advertising requires the matching of buyers (advertisers) and sellers (publishers), and the intermediaries facilitating such matches have more to gain every year: A PwC report estimated that revenues for internet advertising totaled $57.9 billion for 2019 Q1 and Q2, up 17% over the same half-year period in 2018.1 Google is the dominant player among these intermediaries, estimated to have netted 73% of US search ad spending2 and 37% of total US digital ad spending3 in 2019. Such market concentration prompts reasonable questions about whether customers are losing out on some combination of price, quality, and innovation. This report will review the significant 1 PricewaterhouseCoopers for IAB (October 2019), Internet Advertising Revenue Report: 2019 First Six Months Results, p.2. -
Google Adsense Fuels Growth for Android- Focused Site
Google AdSense Case Study Google AdSense fuels growth for Android- focused site About elandroidelibre • elandoidelibre.com • Based in Madrid • Blog about the Android operating system “We regard AdSense as an essential tool that’s helping us to set up more blogs, take on more staff, and earn more revenue.” — Paolo Álvarez, administrator and editor. elandroidelibre.com (“the free Android”) is a leading Spanish-language blog about the Android operating system, featuring news, reviews, games and other apps for Android smartphone users. Launched in 2009, it now employs six people and attracts 6.5 million visits each month. Since the outset, Google AdSense has accounted for around 40 per cent of its income. Administrator and editor Paolo Álvarez says: “I was attracted to AdSense because it was simple and effective. I began using it right from the start, and even though I wasn’t an expert, I could see that it worked.” He’s highly satisfied with the quality and relevance of the ads appearing on his site, and says the 300 x 250 Medium Rectangle and the 728 x 90 Leaderboard formats work particularly well. Álvarez uses Google AdSense reports and Google Analytics to analyse the return on the site and gain a better understanding of the kind of visitors it attracts: for example 30 per cent of traffic and income comes from mobile devices. He has also begun using Google’s free ad serving solution, DoubleClick for Publishers, allowing him to manage his online advertising more effectively and segment traffic from different countries. He plans to continue improving the quality and quantity of content in the future. -
EG Presentation
The Largest Gaming Media Platform in North America Investor Presentation October 2020 TSX: EGLX OTC: ENGMF FSE: 2AV Disclaimer CAUTIONARY STATEMENTS This presentation is for information purposes only and does not constitute an offer to sell or a solicitation of an offer to buy securities. The information contained herein has been prepared for the purpose of providing interested parties with general information to assist them in their evaluation of Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming”) and this presentation should not be used for any other purpose. Under no circumstances may the contents of this presentation be reproduced, in whole or in part, in any form or forwarded or further redistributed to any other person. Any forwarding, distribution or reproduction of this document in whole or in part is unauthorized. By accepting and reviewing this document, you acknowledge and agree (i) to maintain the confidentiality of this document and the information contained herein, and (ii) to protect such information in the same manner you protect your own confidential information, which shall be at least a reasonable standard of care. Enthusiast Gaming has not authorized anyone to provide additional or different information. In this presentation all amounts are in Canadian dollars unless stated otherwise. The delivery of this presentation, at any time, will not imply that the information contained herein is correct as of any time subsequent to the date set forth on the cover page hereof or the date at which such information is expressed to be stated, as applicable, and, except as may be required by applicable law, Enthusiast Gaming is under no obligation to update any of the information contained herein (including forward looking statements and forward looking information) or to inform the recipient of any matters of which it becomes aware that may affect any matter referred to in this presentation (including, but not limited to, any error or omission which may become apparent after this presentation has been prepared). -
Broadband Video Advertising 101
BROADBAND VIDEO ADVERTISING 101 The web audience’s eyes are already on broadband THE ADVERTISING CHALLENGES OF video, making the player and the surrounding areas the ONLINE PUBLISHERS perfect real estate for advertising. This paper focuses on what publishers need to know about online advertising in Why put advertising on your broadband video? When order to meet their business goals and adapt as the online video plays on a site, the user’s attention is largely drawn advertising environment shifts. away from other content areas on the page and is focused on the video. The player, therefore, is a premium spot for advertising, and this inventory space commands a premium price. But adding advertising to your online video involves a lot of moving parts and many decisions. You need to consider the following: • What types and placements of ads do you want? • How do you count the ads that are viewed? • How do you ensure that the right ad gets shown to the right viewer? Luckily, there are many vendors that can help publishers fill up inventory, manage their campaigns, and get as much revenue from their real estate as possible. This paper focuses on the online advertising needs of the publisher and the services that can help them meet their advertising goals. THE VIDEO PLATFORM COMCASTTECHNOLOGYSOLUTIONS.COM | 800.844.1776 | © 2017 COMCAST TECHNOLOGY SOLUTIONS ONLINE VIDEO ADS: THE BASICS AD TYPES You have many choices in how you combine ads with your content. The best ads are whatever engages your consumers, keeps them on your site, and makes them click. -
Buying Advertising: Guidance for Specialty Crop Growers Direct Marketing to Consumers
PB 1824 Buying Advertising: Guidance for Specialty Crop Growers Direct Marketing to Consumers September 2014 Authors Megan Bruch Leffew Marketing Specialist Center for Profitable Agriculture Matthew D. Ernst Independent Writer Amy Ladd Lucky Ladd Farms, Inc. Acknowledgments Reviewers Editing, Layout and Design Tiffany Howard April Moore Massengill Director of Advancement Editor, Marketing and Communications UT Institute of Agriculture UT Institute of Agriculture Jean Hulsey Mary Puck Assistant Director Graphic Designer Marketing and Communications UT Institute of Agriculture Margarita Velandia Associate Professor Agricultural and Resource Economics UT Institute of Agriculture B University of Tennessee Institute of Agriculture Table of Contents Introduction......................................................2 Steps to Developing an Effective Advertising Campaign.............................3 Identifying the Target Audience................4 Defining the Goals for the Advertising Campaign and Developing a Marketing Budget...........5 Comparing Advertising Channels Available for Specialty Crop Growers...........................7 Selecting the Right Advertising Medias.................................13 Negotiating Advertising Purchases........14 Tips for Purchasing and Developing Advertisements for Specific Media Types ......................16 Evaluating the Effectiveness of Advertising...........................................24 Summary.........................................................25 University of Tennessee Institute of Agriculture -
Economic and Social Impacts of Google Cloud September 2018 Economic and Social Impacts of Google Cloud |
Economic and social impacts of Google Cloud September 2018 Economic and social impacts of Google Cloud | Contents Executive Summary 03 Introduction 10 Productivity impacts 15 Social and other impacts 29 Barriers to Cloud adoption and use 38 Policy actions to support Cloud adoption 42 Appendix 1. Country Sections 48 Appendix 2. Methodology 105 This final report (the “Final Report”) has been prepared by Deloitte Financial Advisory, S.L.U. (“Deloitte”) for Google in accordance with the contract with them dated 23rd February 2018 (“the Contract”) and on the basis of the scope and limitations set out below. The Final Report has been prepared solely for the purposes of assessment of the economic and social impacts of Google Cloud as set out in the Contract. It should not be used for any other purposes or in any other context, and Deloitte accepts no responsibility for its use in either regard. The Final Report is provided exclusively for Google’s use under the terms of the Contract. No party other than Google is entitled to rely on the Final Report for any purpose whatsoever and Deloitte accepts no responsibility or liability or duty of care to any party other than Google in respect of the Final Report and any of its contents. As set out in the Contract, the scope of our work has been limited by the time, information and explanations made available to us. The information contained in the Final Report has been obtained from Google and third party sources that are clearly referenced in the appropriate sections of the Final Report. -
Google-Doubleclick Case
Statement of FEDERAL TRADE COMMISSION Concerning Google/DoubleClick FTC File No. 071-0170 The Federal Trade Commission has voted 4-11 to close its investigation of Google’s proposed acquisition of DoubleClick after a thorough examination of the evidence bearing on the transaction. The Commission dedicated extensive resources to this investigation because of the importance of the Internet and the role advertising has come to play in the development and maintenance of this rapidly evolving medium of communication.2 Online advertising fuels the diversity and wealth of free information available on the Internet today. Our investigation focused on the impact of this transaction on competition in the online advertising marketplace. The investigation was conducted pursuant to the Commission’s statutory authority under the Clayton Act to review mergers and acquisitions. If this investigation had given the Commission reason to believe that the transaction was likely to harm competition and injure consumers, the Commission could have filed a federal court action seeking to enjoin the transaction under Section13(b) of the Federal Trade Commission Act (“FTC Act”) and Section 15 of the Clayton Act. The standard used by the Commission to review mergers and acquisitions is set forth in Section 7 of the Clayton Act. That statute prohibits acquisitions or mergers, the effect of which “may be substantially to lessen competition, or to tend to create a monopoly.” The Commission can apply Section 7 (as well as Section 1 of the Sherman Act and Section 5 of the FTC Act) to challenge transactions that threaten to create, enhance, or facilitate the exercise of market power. -
Study Guide TABLE of CONTENTS
1 | Study Guide www.iab.com/salescert TABLE OF CONTENTS INTRODUCTION and HOW TO USE THIS GUIDE ................................................................................................4 PART ONE: THE IAB DIGITAL MEDIA SALES CERTIFICATION EXAM CHAPTER 1. ABOUT THE DMSC EXAM ..................................................................................................................5 Exam Format.....................................................................................................................................................5 Scoring...............................................................................................................................................................5 Exam Content Overview...................................................................................................................................5 Exam Blueprint ................................................................................................................................................6 PART TWO: EXAM CONTENT CHAPTER 2 . CORE DIGITAL MEDIA SALES KNOWLEDGE..................................................................................7 Calculations ......................................................................................................................................................7 Specialized Knowledge .....................................................................................................................................7 Skills, Abilities and Attributes........................................................................................................................10 -
Campaign Essentials Develop Successful Digital Marketing Strategies with These Four Frameworks
Campaign Essentials Develop successful digital marketing strategies with these four frameworks. Introduction 3 Table The Objective-First Framework 4 of How to Build a Strong, SMART Marketing Objective 5 Applying the Objective-First Framework Contents to Your SMART Objective 7 The Scale and Efficiency Metrics Framework 9 How to Use Scale and Efficiency Metrics Together 10 5 Key Efficiency Metrics 11 Applying the Scale and Efficiency Metrics Framework 13 The Content Honeycomb 14 Valuable Content Breakdown 15 Meaningful 15 Educational 16 Helpful 16 Participatory 16 Entertaining 17 Unique 17 The Paid, Owned, and Earned Media Framework 19 Paid Media 21 Owned Media 21 Earned Media 22 How to Plan a Converged Media Campaign 22 Paid, Owned, and Earned Media Evaluation Worksheets 23 Where Do We Go From Here? 26 About General Assembly 27 Campaign Essentials: Table of Contents 2 If you’ve ever watched Mad Men, the acclaimed TV drama about the 1960s heyday of Madison Avenue ad agencies, you have an inkling of Introduction how marketing worked before digital media and the internet. Back then, businesses: • Identified their target markets and customer value propositions. • Crafted creative messages to inspire the audience to try their products. • Launched a campaign on TV, on radio, and in print, and… • Waited weeks or even months to find out whether or not it worked. This approach reached potential customers at the top of the marketing funnel, at what’s known as the awareness stage. It was challenging for traditional marketers to target certain demographics and strategically serve different ads to specific audiences. Today, however, marketers can reach people much further along in the funnel.