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– SUMMER SAVINGS – YOUR TOTAL REWARDS what’s INSIDE – ENGAGING OUR – OPTIMIZING EPIC COMMUNITY LVHNQUARTERLY Spring 2016 SCHUYLKILL HEALTH SYSTEM AND LVHN SIGN AGREEMENT TO MERGE Schuylkill Health System (SHS) and LVHN SHS provides inpatient units for medical-surgical, have signed an agreement to merge. The critical care, behavioral health (geriatric, adult and merger will give residents of Schuylkill County adolescent), acute rehabilitation, maternity and your TO-DO LIST access to expanded health care services, pediatrics. In addition, SHS is a leader in outpatient more advanced technology and more medical physical rehabilitation services with Schuylkill Rehabilitation Center, as well as outpatient facilities specialists. The merger is subject to regulatory 1. Schedule your remaining PTO. review and is expected to be complete by the in Orwigsburg and Frackville. The last day to use PTO in fiscal year end of 2016. For outpatients, SHS provides a physician-staffed, 2016 is June 18. We have worked with SHS to care for patients 24-hour emergency department, home health suffering from burns and stroke through the use department, outpatient surgery center, cardiac 2. Complete the fourth quarter of telemedicine, as well as other patients who rehabilitation program, nutrition and wellness bundle by June 30. Click the TLC icon require specialized care. LVHN is committed center, women’s imaging center as well as on your SSO toolbar. to increasing the number of primary care and speech language pathology services, specialty physicians in the community. We also occupational medicine center and clinical 3. Review MyTotal Rewards diabetes educators. SHS also is the home of plan to maintain services such as emergency, beginning June 15. See page 6 for obstetrics, surgery and behavioral health, and the Joseph F. McCloskey School of Nursing, a details. expand specialty services such as cardiology 32-month RN diploma program, which serves and orthopedics. as the primary supplier of registered nurses in Schuylkill County. 4. Help out at a Musikfest first-aid SHS was established in 2008 when the former tent. Check the schedule on LVHN Good Samaritan Regional Medical Center and Both Schuylkill medical centers are accredited Daily, choose the best times for you and The Pottsville Hospital and Warne Clinic merged. by The Joint Commission, licensed by the call 610-402-CARE to sign up. Pottsville Hospital was established in 1895, and Pennsylvania Department of Health and have Good Samaritan was founded in 1925. While been recognized for numerous quality initiatives 5. Have a Casual Conversation with merged, the two Pottsville hospitals never fully such as the most recent Gold Plus Awards and Dr. Nester. Dates, times and locations integrated services, something that is now Honor Roll from the American Heart Association will be announced on LVHN Daily. underway as part of a campus integration plan, in the treatment of congestive heart failure and which should be completed in 2016. As Schuylkill cardiac disease. County’s largest employer, SHS employs approximately 1,300 employees and has a medi- - Brian Downs cal staff of approximately 180 members. STANDARDIZED UNIFORMS FOR STAFF RNs in charge of their care. This change follows Beginning May 31, staff registered nurses what other health care organizations have (RNs) across all inpatient specialties, emer- been doing nationwide. Hospitals moving to a gency rooms and selected outpatient areas standard uniform for nurses report improve- will be required to wear standardized navy ments in patient safety and satisfaction. The blue uniforms like the one worn by Kiesha color was chosen through a poll of nursing Custis-Adams, RN (pictured). This is being colleagues. LVHN- and Children’s Hospital at done in an effort to make registered nurses LVH-branded embroidery will appear in white. more easily identifiable to patients as the RN - Ted Williams WHAT YOU MIGHT SEE Lung cancer is the leading cause of cancer The material developed cancer treatment at LVHN and now has more death among men and women. That’s for the campaign time to share with her grandchildren. ‘This is Why I Fight, So I Can Live’ because it’s often difficult to find in its includes a free guide Sharon Thompson’s Story After months of struggling with fatigue and a The guide also discusses treatment options, severe cough, Sharon Thompson heard the words no one wants to hear: “It’s cancer.” Many reasons to live Thompson wasn’t ready to say goodbye to her Diagnostic scans revealed a massive four-inch two children and five grandchildren. Nor was earliest, most treatable stages. local people can tumor in one lung, numerous other smaller lesions she ready to give up. So she sought a second in both lungs, and spots on her brain and bones. opinion at Lehigh Valley Health Network (LVHN), lists LVHN physicians who treat lung cancer “They told me the mass in my right lung was too where she met with hematologist oncologist large to surgically remove or I would die on the Eliot Friedman, MD. He listened as Thompson download. The guide table,” says Thompson, 58, of Allentown. told her story. To help people in our community find lung “I don’t believe in putting time limits on people’s and related conditions, and shows how the “ They gave me six months to live. lives,” Friedman says. “You never know how filled with tears. I could see the doctor’s lips anyone will respond to treatment. You can give My eyes moving, but I couldn’t concentrate on the words. some people chemotherapy and their cancer will I just sat there and stared. I was numb. melt away. You can give other people the same includes information therapy and the cancer will double in size. You cancer earlier, we’ve started to spread the ” have no way of knowing until you actually give LVHN Cancer Institute’s membership in the them the therapy.” o make an appointment, call word. Lung cancer is the focus for one of about lung cancer 610-402-CARE. Memorial Sloan Kettering Cancer Alliance is LVHN’s multichannel marketing campaigns risk factors and screenings. It also improving quality of care and outcomes for (see page 3) that you may see online and includes the heartfelt story of Sharon people with cancer in our community. Thompson of Allentown. She received lung on social media. - Kyle Hardner In Case You Missed It INTRODUCING THE CHILDREN’S SURGERY CENTER LVHNDAILY Get details on these stories by searching the corresponding hashtag (#). X LVHN Cancer Institute becomes MSK Cancer Alliance member (#MSK) X Health Center at Mountain Top opens To enhance our commitment to caring for including surgical urology, ear nose and (#MountainTop) children throughout the Lehigh Valley, throat, plastic surgery and dental surgery Children’s Hospital at LVH has officially among other procedures, all on an outpatient X Bethlehem Steel soccer team partners opened the J.B. and Kathleen Reilly basis. with LVHN (#Steel) Children’s Surgery Center. The center is made possible thanks in part The new center, which began caring for pa- to the generosity of J.B. Reilly, founder and X SELECT students share reflections from tients on April 4, is located on the third floor CEO of City Center Lehigh Valley, and his wife, Match Day (#MatchDay) of the 1210 building on the LVH–Cedar Crest Kathleen. campus. The approximately 15,000-square- The Children’s Surgery Center is the latest X Final steel beam placed at Specialty Care foot facility features pediatric surgeons who addition to Children’s Hospital at LVH, which Pavilion (#Pavilion) use minimally invasive, state-of-the-art will celebrate its fourth anniversary this technology for general pediatric surgeries, month. - Ted Williams 2 LEHIGH VALLEY HEALTH NETWORK HEALTH CARE TODAY Q&A A FRESH APPROACH TO ENGAGING OUR COMMUNITY John Marzano Vice president, marketing and public affairs Are changes in health care advertising with digital marketing – all designed orthopedic services in Hazleton and Northampton Qaffecting LVHN’s approach to to connect people with the right health care County. marketing? service at their moment of need. How will we determine which Absolutely. As LVHN transitions to a more You’ll still see a billboard or two – such tactics Q services to market? patient-centric health care delivery model, health help further the growth and reputation of LVHN’s First, we’ll evaluate the data to learn what drives care marketing also is changing. Today, patients brand. However, you’ll also see a more robust business to the organization and match that to are in the driver’s seat. They have many choices use of social media and digital channels such as our clinical strengths. That insight will identify and are thirsty for health care information. They LVHN.org, Facebook, Google and other websites opportunities and tactical direction in promoting want that information on their schedule, in a frequently visited by patients, as well as landing key services to consumers. Operations will play format that’s convenient for them. This shift in pages promoting specific LVHN services. This will an important role in ensuring the service has health care consumer behavior creates an help us get information into consumers’ hands enough capacity to care for new patients, there- exciting shift in health care marketing strategy. in the right place at the right time. It also will fore ensuring those patients will have efficient Why should marketing change? provide us with data that will help us determine access to care and a great experience. Based Q When people think about marketing, they which tactics reach consumers most effectively, on these criteria, we’re currently developing think about advertising – billboards, TV, radio, therefore allowing us to better track and measure campaigns for heart valve surgery, lung cancer, print ads.

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