2021 CREATIVE AGENCIES NEW BUSINESS

India / Feb 2021

ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (Crore) (Crore)

Unilever Wall's Global, PoCo 1 13 DDB Mudra Group 21.1 21.1 9 Mobiles Project, Twin Health

Marico, KFC Projects, Axis Bank 2 1 VMLY&R 20.9 Bel Cheese 20.9 27 Project

3 2 IPG Team Dynamic BMW 13.4 13.4 1

4 3 The Womb MPL， WheelsEMI 12.9 12.9 2

Emami Ltd, Lixil India, Dole Asia 5 Wondrlab 7.4 7.4 19 Holdings Project MullenLowe Group Waah Jobs, AkzoNobel Brands, 6 8 7.2 7.2 8 Lintas Group UPSTOX Awlencan Innovations India, 7 5 Havas Worldwide Dabur Tea, Visual Wizard 6.2 6.2 7 Acadamy IOCL (India Oil) 8 4 FCB Lamke， Elle 18 6.7 5.4 2 Project

9 7 Leo Burnett Udemy Project 3.5 Fortis Healthcare 3.5 7 Carrier Airconditioning and Refrigeration, Coromandel 10 15 Wunderman Thompson 3.2 3.2 7 Project, GlaxoSmithKline India Project Publicis + Publicis 11 6 Capital Foods 2.2 2.2 1 Ambiance Manipal-UNEXT Project, Aster DM 12 9 McCann WorldGroup 1.2 1.2 3 Healthcare Project, Y-Axis, Tata Mutual Fund Project, 13 12 Grey Group 0.7 0.7 3 Aditya Birla Group Project

14 10 BBDO Finance Client 0.4 0.4 2

CaratLane, Hotstar Project， 15 11 BBH 0.2 0.2 3 GoodWorker Project

16 14 Ogilvy Acko General Insurance Project 0.1 0.1 1

2021 (Jan-Feb): 103.5 105

2020 (Jan-Feb): 77.4 69

YoY Comparison: 33.7% 52.2%

1 2021 MEDIA AGENCIES NEW BUSINESS

India / Feb 2021

ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (Crore) (Crore) Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & 1 1 Wavemaker 17.4 17.4 9 Content), Zydus Heinz (Complan)

2 5 MediaCom Saridon 7.4 7.4 1

3 2 Zenith Urban Company, MamaEarth 3.4 3.4 2

4 6 Starcom Junglee Entertainment, Boat 2.9 2.9 2

5 20 OMD MudraMax Cuemath 1.6 1.6 1

6 3 Havas Media CG Foods India Digital Media 1.2 1.2 1

2021 (Jan-Feb): 31.3 16

2020 (Jan-Feb): 18.0 14

YoY Comparison: 74.5% 14.3%

2021 Creative & 134.9 121 Media (Jan-Feb) 2020 Creative & 95.4 83 Media (Jan-Feb)

YoY Comparison: 41.4% 45.8% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to [email protected] or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

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