2019 Top Markets Report Environmental Technologies
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2019 Top Markets Report Environmental Technologies A Market Assessment Tool for U.S. Exporters April 2020 TABLE OF CONTENTS OVERVIEW AND KEY FINDINGS .................................................................. 1 SECTOR SNAPSHOTS ................................................................................. 5 Water, Wastewater and Industrial Water .............................................................................................. 5 Air Pollution Control ............................................................................................................................ 7 Municipal Solid Waste, Hazardous Waste, Recycling, and Resource Recovery ........................................ 8 Monitoring and Instrumentation .......................................................................................................... 9 Environmental Consulting and Engineering ........................................................................................ 10 UNDERSTANDING EXPORT PROMOTION STRATEGIES IN THE CONTEXT OF GLOBAL MARKET DRIVERS .................................................................. 11 CHALLENGES FOR U.S. ENVIRONMENTAL TECHNOLOGIES AND SERVICES ABROAD .............................................................................................. 14 THE ROLE FOR U.S. GOVERNMENT IN EXPORT PROMOTION ................... 16 TOP MARKETS IN CONTEXT ..................................................................... 18 COUNTRY CASE STUDIES ......................................................................... 19 Brazil Case Study .............................................................................................................................. 19 China Case Study .............................................................................................................................. 33 Colombia Case Study ........................................................................................................................ 50 India Case Study ............................................................................................................................... 59 Indonesia Case Study ........................................................................................................................ 70 Korea Case Study .............................................................................................................................. 80 Mexico Case Study ............................................................................................................................ 92 Saudi Arabia Case Study .................................................................................................................. 104 Turkey Case Study ........................................................................................................................... 113 Vietnam Case Study ........................................................................................................................ 120 APPENDIX 1. TOP MARKETS RANKINGS ................................................. 131 APPENDIX 2. METHODOLOGY ................................................................ 132 APPENDIX 3: REFERENCES ..................................................................... 135 2019 Environmental Technologies Top Markets Report OVERVIEW AND KEY FINDINGS Introduction The global market for environmental technologies goods and services reached $1.12 trillion in 2017. The United States hosts the single largest market, accounting for approximately a quarter of the global market. The U.S. industry is a global leader in the sector, yielding $342.2 billion of revenue in 2017. U.S. environmental companies exported $47.8 billion worth of goods and services and maintained a trade surplus of $26.9 billion in 2015 (the most recent year data were available). The U.S. industry for environmental technologies employs approximately 1.6 million people. [1] The 1992 Amendments to the Export Enhancement Act (the Statute) declares that it is U.S. policy to foster the export of U.S. environmental technologies goods and services. To support this policy, the Statute mandates the creation of the Environmental Technologies Working Group (ETWG), an interagency subcommittee of the Trade Promotion Coordinating Committee (TPCC). The ETWG’sgoal isto address all issues with respect to the export promotion and export financing of U.S. environmental technologies, goods, and services, and to develop a strategy for expanding such items. Under the Statute, the Secretary of Commerce also must publicize information on existing and emerging markets and market trends to address issues and develop strategies related to environmental technologies goods and services, as well as a description of the export promotion programs agencies in the ETWG to develop in support of the ETWG’s goals. 2019 Environmental Technologies Top Markets Report The U.S. Department of Commerce’s International Trade Administration (ITA) and the U.S. Environmental Protection Agency (EPA) co-chair the ETWG. The interagency collaboration under the ETWG leverages the U.S. EPA’s experience in addressing challenging environmental problems with the ITA and other TPCC agencies’ trade policy, promotion, and finance capabilities. To achieve the goals for the ETWG within the context of finite government resources, the interagency team has targeted trade policy and promotion programs that enhance the international competitiveness of the U.S. environmental technologies industry. In so doing, the ETWG seeks to help mitigate global pollution problems, striking a balance between energy and industrial development and maintaining clean water, air, and soil. Specific activities include the dissemination of U.S. technical knowledge and expertise to foreign environmental regulatory organizations, the identification and removal of trade barriers, and the provision of targeted industry-specific export promotion services to U.S. companies. Top Markets: Key Findings and Methodology This “Top Markets Report” supports the efforts of the ETWG by identifying and ranking export markets where focusing finite government resources will have the greatest impact in terms of increasing commercial opportunities for U.S. companies. This report distills market forecasts and quantitative assessments into overall market scores that rank export markets relative to three critical traits: first, markets that are large and growing in absolute terms; second, those that have a defined and increasing need for imported technology and services; and third, those where U.S. exports are lower than expected based on markets with similar characteristics. This last component indicates that policy and trade barriers might exist, and where U.S. government intervention on behalf of U.S. exporters would be most helpful. 2019 Environmental Technologies Top Markets Report 2 For additional content, please visit www.trade.gov/topmarkets. U.S. Department of Commerce | International Trade Administration | Industry & Analysis The rankings are filtered further to adjust for mature markets that are large and open to U.S. products and services and that boast relative ease of doing business overall. For the purposes of this report, these markets are: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. The result of this analysis is a list of large and growing markets where the scope of opportunity for American companies is restricted by the presence of policies or other barriers to exports. These are the markets where U.S. government initiatives aimed at reducing trade barriers and promoting exports have the highest potential for impact. These markets and their environmental subsectors are scored on a scale from zero to 100, with 100 being the highest score in the Composite Environmental Technologies ranking. Utilizing these scores, readers can assess the relative contribution of a given market’s subsectors to its composite score and can compare both subsectors and composite scores across markets. (See Figure 2 for a visual representation of the top 25 markets, with the top 10 highlighted in dark blue. See Appendix I for the full rankings list and Appendix II: Methodology for a detailed description of this report’s methods.) The next step is a qualitative assessment of opportunities and challenges in the top 10 ranked markets. Industry and market experts collaborated on this effort to define the scope of opportunity for U.S. companies, as well as to identify barriers and obstacles that should be addressed by the U.S. government. This analysis leads to the identification of programmatic and policy remedies best suited to address both the challenges and opportunities in these critical markets. This suite of programs forms a nexus of trade promotion and policy interventions that are mutually reinforcing. By considering both promotion opportunities and policy barriers in this context, and by developing a holistic response, this report serves as a strategic guide to drive interagency coordination for promoting exports of U.S. environmental goods and services. Understanding Global Environmental Markets Before a government strategy to address the opportunities and challenges to environmental technology exports can be developed, a common definition of the environmental technology industry must be established. This is particularly