GOALIE STICK TECHNOLOGIES Quicker Passes
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1 CALL YOUR OWN SHOTS 100% of our sticks and skates are manufactured in our own factories, using only the best materials and industry-leading manufacturing processes. 2 For over 100 years, True Temper Sports has shown its commitment TRUE Story to bringing transformational technologies to market with an MADE TRUE. PLAY TRUE. unwavering determination to be #1. As a leader in stick design and product innovation, True Temper Sports entered the consumer hockey market in 2014 with the launch of the TRUE Hockey brand. 100% What followed was OF OUR STICKS revolutionary. AND CUSTOM SKATES In just under five years, TRUE Hockey has been recognized are manufactured in our own as a leader in innovation and the fastest growing brand factories, using only the best in hockey. From a series of patented technologies to the science of Swing Weight, TRUE Hockey continues materials and industry-leading to enhance the player experience through performance manufacturing process. enhancing products. WE’RE OBSESSED WITH BEING THE BEST. THAT’S TRUE. 3 4 INNOVATION REACH ELITE PRO PENETRATION An obsession to innovate is the driving force With factories on 2 continents and offices all behind every product we bring to market. over the world, our reach is global. 130 Active players at 700 NHL Level authorized retailer locations globally the 52PATENTS 6 COUNTRIES 65% of NHL Goaltenders wear TRUE Pro Custom Goalie Skates 2 patents-pending across all divisions 40 engineers across all divisions / locations trademark 122 Active players in the KHL and a growing registrations 1000 reach in all pro leagues globally 265 employees worldwide 2019 LINEUP 03 TRUE Story 06 34 52 HOCKEY STICKS PROTECTIVE ACCESSORIES 07 / SWING WEIGHT 35 / ASERIES GLOVES 53 / WATER BOTTLE 08 / STICK LINE COMPARISON 37 / XSERIES GLOVES 53 / SHOOTER TUTOR 09 / XSERIES STICKS 39 / REPLACEMENT PALMS 54 / SKATE GUARDS 12 / UFLEX 40 / ASERIES PANTS 54 / SKATE MAT 16 / ASERIES STICKS 42 / XSERIES GIRDLES 55 / TOILETRY BAG 21 / HT STICKS 44 / SHOULDER PADS 55 / DEODORIZING SPRAY 23 / BLADES AND SHAFTS 45 / ELBOW PADS 24 / GOALIE HT STICKS 45 / SHIN GUARDS 46 / M16 YOUTH STARTER KIT 56 / NEW PRODUCT LAUNCH CALENDAR 28 48 57 / CURVES CHART PRO CUSTOM SKATES BAGS 30 / PLAYER SKATE 49 / BACKPACK WHEEL BAG 31 / ONE-PIECE GOALIE 49 / SR WHEEL BAG 32 / TWO-PIECE GOALIE 50 / TEAM TRAVEL BAG 33 / SKATE CUSTOMIZATION 50 / TRAVEL BACKPACK 50 / PUCK BAG 51 / PRO EQUIPMENT BAG 5 Sticks / STICKS / SHAFTS / BLADES / GOALIE 6 TRUE VS THE COMPETITION Our best-in-class engineering practices focus on optimizing the Swing SWING WEIGHT Weight versus actual weight, leading to stronger, more balanced sticks with uncompromised power. Compared to competitor sticks, the TRUE stick collection has the THE SCIENCE OF SWING WEIGHT 691 lowest Swing Weight on the market! FALSE: The lighter the stick the better it performs. 659 651 650 649 649 TRUE: A stick designed with optimized weight distribution creates 644 630 a lighter and more balanced feel, with greater durability and 618 616 614 uncompromised performance. THE EQUATION 438 Swing Weight is not directly related to the weight of a stick, but 434 425 425 422 420 420 417 414 rather how the weight of the stick feels during play. 412 400 F 1 F 2 BALANCE POINT P P 1 HT TE 9 ACF CKS 2.0 600 XC TA TRIGGER 2 CCM RBZ FT BALANCE POINT VAPOR 1X LI CCM BAUER NEXUS 1N RRIOR ALPHA QX TRUE 2018 A6.0 TRUE 2018 A6.0TRUE SB 2019 TRUE 2018 A5.2 SB WA BAUER SUPREME 1S BAUER CCM RIBCOR SWING WEIGHT WEIGHT PLAYER BENEFITS Strength Through Mass. Balance Through Distribution. Innovation Never Stops. Through improved BRT+ design, we’ve shifted Through our innovative BRT+ and Axenic TRUE Hockey is dedicated to advancing your game weight from the blade to strategic areas on the technologies, we can manipulate the shaft design by engineering sticks that improve ACCURACY, shaft, improving impact strength and creating a to create more optimized balance while improving POWER, and DURABILITY. No compromises. more durable design without sacrificing power. strength and power. 7 8 PRECISION POWER SPEED Unparalleled Accuracy. Natural Explosive Power. Quick Release Shots. Y GY G O L OLO HNO CHN EC TE IB T R DED AIDED RIB RAI MID KICK-POINT MID KICK-POINT BR LOW KICK-POINT B 630 SWING WEIGHT 618 SWING WEIGHT 614 SWING WEIGHT ACCURACY ACCURACY ACCURACY CONTROL CONTROL CONTROL POWER POWER POWER QUICK RESPONSE QUICK RESPONSE QUICK RESPONSE XSERIES ‘17 VS XSERIES ‘19 UNMATCHED ACCURACY. UNPARALLELED CONTROL. ULTIMATE FEEL. CORE TECHNOLOGIES • By strategically repositioning the insert, our new • Axenic Technology is a patented process by which XCORE Gen 2 technology creates a sweet spot that we combine a compression molded shaft into a true is 3X LARGER than its predecessor. one-piece stick. • The repositioned and redesigned insert provides • The industry-leading Axenic process results in a increased absorption, dampening the impact for seamless build, putting the player’s hands in direct NEW XCORE GEN 2 greater puck control when stick handling and contact with the puck and when combined with our receiving passes. XCORE Gen 2 technology, producing unmatched TECHNOLOGY • Our larger, more responsive insert provides players CONTROL and FEEL. for increased absorption on puck with a wider sweet spot, ensuring optimal puck spin impact and greater control and a clean puck trajectory for unmatched shooting ACCURACY. ADDITION OF BRT+ • SmartPly is a process by which fiber angles, and the TECHNOLOGY order of those angles, are optimized in up to 25 layers of unidirectional carbon fiber in a single shaft. for increased blade durability • The SmartPly process creates the perfect marriage and strength between weight, balance, and industry-leading • The 2019 XCORE ACF incorporates our patented impact strength. UPDATED FLEX PROFILE BRT+ technology in the blade design for a stronger, lighter blade with increased heel durability – for enhanced performance and outperforming its predecessor in strength and overall feel consistency. • SmartFlex is a design process by which a stick’s stiffness profile is optimized for all shot types. The result is a more powerful shot from any shooting position. • Combining SmartFlex and XCORE Gen 2 technologies produce a finely tuned shaft, unmatched puck control, and a highly responsive stick from all shooting angles. 9 10 3x larger sweet spot Featuring our new XCORE Gen 2 insert and a sweet spot that’s 3x larger than its predecessor, the XC9 ACF produces greater puck control and shooting accuracy. That’s TRUE. PRODUCT LIFECYCLE 2019/2020 FINISH: GLOSS GRIP SHAFT WITH MATTE BLADE / SHAFT SHAPE: SQUARE CORNER DOUBLE CONCAVE SIZE WEIGHT FLEX LENGTH CURVES (CHART P.57) MID KICK-POINT SR 425g 75-85-95-105 60” TC2, TC2.5, TC4, MC Flex point below bottom hand with INT 405g, 415g 58-68 56”, 58” TC2.5, TC4, MC stiffer bottom third JR 315g, 325g, 20-30-40-50 48”, 50”, TC2.5, TC4, MC of shaft 340g, 350g 52”, 54” YTH 315g 20 44” TC2.5 630 SWING WEIGHT THE PRECISION SHOOTER’S STICK IMPROVED FLEX PROFILE NEW XCORE GEN 2 TECHNOLOGY BRT+ BLADE TECHNOLOGY Optimized for Accuracy. Engineered for Control. Designed for Durability. Improved flex profile for easy loading, resulting in Our XCORE Gen 2 insert has been redesigned and By introducing our BRT+ technology, we’ve accurate quick release shots. redistributed within the middle of the blade. With produced a lighter, more durable blade, allowing a 3 X larger sweet spot, the new insert provides us to distribute weight into the shaft for extreme increased absorption and dampens the initial puck impact strength and improved stick durability. impact for greater feel and accuracy. 11 12 FLEX 48 IN / 315g FLEX 50 IN / 325g FLEX 52 IN / 340g Making a perfect match between FLEX 54 IN / 350g a player and the flex rating of their stick is crucial to their game. Junior players should have access FLEX WEIGHT LENGTH CURVES (CHART P.57) to high-quality equipment through 20 315g 44” TC2.5 sticks that are tailored to their 30 325g 50” TC2.5, TC4, MC 40 340g 52” TC2.5, TC4, MC weight and height. 50 350g 54” TC2.5, TC4, MC THE DEVELOPING PLAYER’S STICK Optimized Shot Velocity. Greater Accuracy, Control, & Feel. Selecting the right flex rating allows players to maximize the flex and The flex of a stick is measured by the amount of weight needed to flex it, which will energy load into the shaft, resulting in harder and faster shots. directly impact the performance a player can achieve with the stick. Selecting the right flex allows players to optimally direct their energy into the shaft, resulting in more accurate, harder, faster shots, better stickhandling and improved passing. TRUE Hockey has developed four flex ratings, each with an optimized length for young players of varying heights and weights. Choosing the right stick in the UFLEX line will help young players maximize the performance of the stick during shooting and passing. XCORE GEN 2 TECHNOLOGY Our XCORE Gen 2 insert has been redesigned and redistributed within the middle of the blade. With a 3 X larger sweet spot, the new insert provides developing players increased absorption and dampens the initial puck impact for greater feel and accuracy. By enhancing their sticks with the same patented technologies that the pros enjoy, TRUE Hockey offers junior players an optimized game time experience. Modified BRT+, Axenic, SmartPly, and SmartFlex The above chart is a guide that will help position each player with the right stick. However, there may be instances where the suggestions collide to provide them with are not applicable to an individual player for a number of reasons.