CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR Legacy Business Registry Staff Report HEARING DATE AUGUST 13, 2018 BALBOA CAFE Application No.: LBR-2017-18-045 Business Name: Balboa Cafe Business Address: 3199 Fillmore Street District: District 2 Applicant: Jeremy Scherer, President Nomination Date: June 5, 2018 Nominated By: Supervisor Catherine Stefani Staff Contact: Richard Kurylo
[email protected] BUSINESS DESCRIPTION Balboa Cafe (“the Balboa”) opened in 1913 despite the original signage above the door that says 1914 (the owner was superstitious about the number 13). The restaurant and bar has been operating continuously for 105 years in the Cow Hollow neighborhood. The Balboa was originally a working-man’s saloon with a sawdust floor, pool tables, and a carving station serving sandwiches in the corner. Balboa Cafe has become a more sophisticated establishment over the years, but the historical integrity of the building is intact. Many original details remain, such as the back bar, the exterior signage that announces Off Sale Liquors, the original Coca-Cola sign, the windows, transoms and small details throughout the restaurant’s interior. There is little information about the Balboa Cafe owners and its history from the time of its opening through the early 1970s when Jack Hobday (aka Jack Slick, brother of Henry Africa aka Norman Hobday) took over operations. In 1980, famed chef Jeremiah Tower came on as Executive Chef for four years, helping to establish a proper bar menu. In 1994, Gavin Newsom’s PlumpJack Group’s Balboa Cafe Partners acquired the Balboa and debuted with minimal updates in 1995.