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Sony YAY! Packs Together an Exciting Dose of Entertainment Across All Platforms with Their “What’S Your Summer Plan?” Campaign!

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Sony YAY! Packs Together an Exciting Dose of Entertainment Across All Platforms with Their “What’S Your Summer Plan?” Campaign! Sony YAY! packs together an exciting dose of entertainment across all platforms with their “What’s your Summer Plan?” campaign! Press note: April XX, 2020, Mumbai: It is going to be an exciting summer for the Sony YAY! viewers as the channel that turns 3 years this April has planned surprises for kids all through the long Summer. As the channel completes its remarkable three-year journey, Sony YAY! continues to add on to its expansive multi-genre and multilingual offering. This has seen the channel grow from being a challenger brand to now becoming one of the country’s most-loved and watched channels in this space. Through a tailor-made summer plan for their young viewers, Sony YAY! is treating kids to a fresh dose of entertainment all through the long summer months. Through an initiative for it’s viewers called 'What's Your Summer Plan?’ the young fans can get a fresh reason to smile, rejoice and learn everyday through out the season. With the TV ratings for the channel already on a high, the channel will continue to deliver on it’s promise of unlimited fun with huge bank of fresh Indian content that is truly unparalleled in the category for this season. With fun-filled banter and goofiness in Honey Bunny ka Jholmaal, the heart-pounding action in Kicko & Super Speedo and lastly the unique rib-tickling ghost comedy in Paap-O-Meter there more new episodes on the channel than ever before. In addition to the fresh episodes, Sony YAY! will also premiere 8 new Honey & Bunny movies spread across April – May along with 1 Paap-O-Meter movie in June. While there will be a non-stop offering of fresh content on the channel, kids can also engage with their favourite toons across multiple digital initiatives that Sony YAY! has planned for kids. Sony YAY! will launch it’s first ever digital IP – YAY! Summer Camp which will include a huge bank of videos that will have various topics like Art and craft, Zumba Story telling amongst many others for kids to have fun while they learn. The channel has especially roped in the very talented art genius – Lalon who will be doing a 10 part series on simple yet fun way to hone ones art skills using simple things that are available at home. These videos will be hosted across the Sony YAY! communities on Youtube, Facebook and Instagram. The other workshops include Summer camps with yoga expert Sakshi Kharbanda, gardening pro Smita Kharbanda, India’s first Zumba education specialist Sucheta Pal, Science workshop expert Shashank Karam and storytelling by Devaki from Little Readers' Nook. The fun never stops with Sony YAY! as it’s viewers can now enjoy the Kicko and Super Speedo game on Android play which has already garnered close to 4 million downloads. Honey Bunny fans will also have a fun time as Sony YAY! will soon launch it’s first ever mobile game this summer. Through the ‘What’s Your Summer Plan?’ campaign, the channel has got their young fans covered for their daily dose of fun and entertainment all through the summer vacations. As the destination of unlimited fun for kids and forever creating a universe for kids across multiple touchpoints, Sony YAY! is all set to present youngsters their favourite toons across platforms, throughout the summer and beyond. Comments: Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre! “By connecting with kids through multiple touch-points, we continue to strive to be the ultimate source of non-stop fun and unlimited entertainment in their lives. This summer, with our “What’s your Summer Plan?” campaign, we have not only tried to bring more of kid’s favorite toons through new episode and movies, but also a carefully curated series of fun workshops that will balance of non stop masti with non stop learning and creativity, giving kids a wholesome offering of entertainment. About Sony YAY! Sony YAY! is the first kids offering from Sony Pictures Networks, India. Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Guru AurBhole - a musical comedy, Honey Bunny ka Jholmaal - a comedy with hilarious adventures of an odd team of pets, Paap-O- Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his super gadget car who are out to save Sun City. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam and English. Sony YAY! is the first kids’ channel to be available in 7 languages. This year, the channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are About Sony Pictures Networks India (SPN): Sony Pictures Networks India (SPN), is an indirect wholly-owned subsidiary of Sony Corporation, Japan. SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family- oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony , the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and StudioNEXT the independent production venture for original content and IPs for TV and Digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India’s Great Workplaces by the Great Place To Work® Institute. Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India. For more information, log onto www.sonypicturesnetworks.com Media Contacts: Saif Shaikh: [email protected] | +91 99878 69610 Garima Parekh: [email protected] | +91 9967946155 .
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