DOCSLIB.ORG

Suero En Polvo...82

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

UNIVERSIDAD PRIVADA DEL NORTE
Laureate International Universities

FACULTAD DE INGENIERÍA
CARRERA DE INGENIERÍA INDUSTRIAL

ESTUDIO DE FACTIBILIDAD PARA LA INSTALACIÓN DE UNA PLANTA
INDUSTRIAL DE LACTOSUERO SUBPRODUCTO DE LAS
QUESERIAS EN CAJAMARCA

TESIS
PARA OPTAR EL TÍTULO PROFESIONAL DE:
INGENIERO INDUSTRIAL

AUTOR:
Bach. DEYVIN OMAR ORTÍZ CUEVA
ASESOR:
Ing. CECILIA MAGALY LLANOS FARÍAS

CAJAMARCA – PERÚ
2012
COPYRIGHT ©2012 by
DEYVIN OMAR ORTIZ CUEVA
Todos los derechos reservados
UNIVERSIDAD PRIVADA DEL NORTE

ii

Laureate International Universities FACULTAD DE INGENIERÍA
CARRERA DE INGENIERÍA INDUSTRIAL

ACEPTADA:

ESTUDIO DE FACTIBILIDAD PARA LA INSTALACIÓN DE UNA PLANTA
INDUSTRIAL DE LACTOSUERO
SUBPRODUCTO DE LAS QUESERIAS EN CAJAMARCA

AUTOR:
Bach. Deyvin Omar Ortíz Cueva.
ASESOR:
Ing. Cecilia Magaly Llanos Farías.

Aprobado por:

-------------------------------------------- Ing. Juan Ricardo Zegarra Niño. Presidente del jurado
-----------------------------------------
Ing. Cristian Martín Quezada Machado.
Secretario del jurado
-------------------------------------------- Ing. Paulo Cesar Florián Arana Vocal del jurado
----------------------------------------- Ing. Cecilia Magaly Llanos Farías. Asesor

Cajamarca, 13 de Abril 2012

iii

DEDICATORIA

A nuestro Padre Celestial por darme la vida y la oportunidad de realizar mis metas.

A mis padres: El presente trabajo es para mis Padres: Juana y Lázaro, quienes gracias a su dedicación constante, sacrificio, paciencia y amor, han logrado reflejar en mí un espíritu de superación y crecimiento personal y han hecho de mí, una persona de provecho.

A mi querida esposa Janeth e hija Johana,   que a pesar de ser muy pequeña me da las fuerzas para seguir adelante, ya que ella siempre me vera como un ejemplo de esfuerzo y superación.

“El hombre que se levanta es aún más grande que él no ha caído”

(Arenal, Concepción)

iv

AGRADECIMIENTO

Agradezco Ing., Cecilia Magaly Llanos Farías, por permitirme adquirir sus conocimientos y por el apoyo brindado en cada momento durante el desarrollo del presente trabajo.

v

LISTA DE ABREVIACIONES

1. AIR: Agro industria rural. 2. SENASA: Servicio nacional de sanidad agraria 3. AI: Agro industria 4. ADEX: Asociación de exportadores. 5. BRC Banco Central de Reserva del Perú. 6. CONAM Consejo Nacional del Ambiente. 7. SSYST: Sistema de seguridad y salud en el trabajo. 8. EIA: Estudio de impacto ambiental 9. SNP: Sistema nacional de pensiones. 10. RPS: Régimen de prestaciones de salud. 11. IGV: Impuesto general a las ventas. 12. MITINCI: Registro unificado. 13. RUC: Registro único de contribuyentes. 14. SUNAT: Superintendencia nacional de aduanas administración tributaria. y
15. AFP: Sistema privado de pensiones. 16. IES: Impuesto extraordinario de solidaridad. 17. PET: Politereftalato de etileno.

vi

PRESENTACIÓN

Señores Miembros del Jurado: De conformidad y cumpliendo lo estipulado en el Reglamento de Grados y Títulos de la Facultad de Ingeniería de la Universidad Privada del Norte, para Optar el Titulo Profesional de Ingeniero Industrial, pongo a vuestra consideración el presente Proyecto intitulado:

“ESTUDIO DE FACTIBILIDAD PARA LA INSTALACIÓN DE UNA PLANTA

INDUSTRIAL DE LACTOSUERO SUBPRODUCTO
DE LAS QUESERIAS EN CAJAMARCA”

El presente proyecto ha sido desarrollado durante los primeros días de enero a abril del año 2012, y espero que el contenido de este estudio sirva de referencia para otros Proyectos o Investigaciones.

Bach. Deyvin Omar Ortiz Cueva

vii

RESUMEN

La presente tesis tiene como objetivo evaluar la viabilidad técnica, económica y financiera para la implementación de una planta industrial de lactosuero sub producto de las queserías en Cajamarca.

Se determinó como mercado objetivo los sectores A y B, enfocado en los niños jóvenes y adultos asiduos al deporte y al incremento de las campañas de mantenerse bien de salud haciendo deporte, tanto a nivel local , nacional e internacional. El presente proyecto satisfacerá parte de la demanda insatisfecha del mercado local y nacional, precisamente el mercado nacional se ha determino como mercado objetivo para el lactosuero en polvo, al ser el principal destino de importación de los países como Chile con $ 527 mil, Francia con $ 323 y Argentina $ 113 mil anuales. Se planteo establecer una fábrica de Industrialización del lactosuero en la ciudad de Cajamarca, específicamente en la ciudad de Pucllucana, por su ubicación estratégica para la recepción y tratamiento del lactosuero.

Las principales materias primas para la fabricación de los subproductos del lactosuero son el agua tratada, azúcar y ácido cítrico dentro de los principales insumos; las maquinarías y equipos para el proceso de producción y el predio que representaron la mayor inversión en el proceso productivo.

viii

La evaluación económica financiera de los flujos de caja del proyecto demostró su factibilidad dentro de un escenario exigente (costo del capital 20%). Sustenta en un Valor Actual Neto Económico $ 287,675.13, con un periodo de recuperación de cinco años, ocho meses. La inversión necesaria para llevar a cabo el proyecto es de $ 304, 747, más el capital de trabajo que asciende a $ 25 325, estos montos serán cubiertos con crédito bancarios y capital propio.

Finalmente, se concluye que el plan de negocios es viable, sustentado en la creciente demanda de bebidas hidratantes y productos de pan llevar, tanto a nivel local como nacional.

ix

ABSTRACT

This thesis aims to assess the technical feasibility, economic and financial assistance for the implementation of an industrial plant of whey by-product of cheese in Cajamarca. Was determined as target market sectors A and B, focusing on young children and adults regular sport and increasing campaigns to stay in good health, sports, both locally, nationally and internationally. The market of this project will satisfy the unmet demand of local market and national market precisely the target was determined, being the main destination of whey powder import from countries like Chile with $ 527 000,

  • France
  • with
  • $
  • Argentina
  • 323
  • and
  • $
  • 113
  • thousand.

It won’t establish factory whey processing industry in the city of Cajamarca, specifically in the city of Pucllucana, for its strategic location for the receipt and

  • processing
  • of
  • whey.

The main raw materials for the manufacture of whey by-products are water and sugar treated in the main, the machinery and equipment for the production process and the

  • estate
  • I
  • represent the largest investment in the production process.

The economic and financial evaluation of project cash flows proved to be feasible within a demanding scenario (20% cost of capital). Based on a net present value is $ 287, 675.13, with a payback period of five years. The investment required to carry out the project is $ 304,747, plus working capital amounting to $ 25, 325, these amounts

  • will
  • be
  • covered
  • by
  • the
  • contribution
  • of
  • the
  • partners.

Finally, we conclude that the business plan is viable, based on the growing demand for bread products and bring sports drinks, both locally and nationally.

x

ÍNDICE GENERAL

DEDICATORIA .................................................................................................................... iv AGRADECIMIENTO ............................................................................................................ v LISTA DE ABREVIACIONES............................................................................................. vi PRESENTACIÓN................................................................................................................. vii RESUMEN ..........................................................................................................................viii ABSTRACT............................................................................................................................ x ÍNDICE GENERAL .............................................................................................................. xi ÍNDICE DE FIGURAS........................................................................................................ xvi ÍNDICE DE GRÁFICOS.................................................................................................... xvii ÍNDICE DE TABLAS .......................................................................................................xviii INTRODUCCIÓN ................................................................................................................ xx CAPITULO I .......................................................................................................................... 1 GENERALIDADES DE LA INVESTIGACIÓN .................................................................. 1
1.1 Realidad Problemática. ...................................................................................... 2 1.2. Delimitación de la investigación......................................................................... 3 1.3. Objetivos............................................................................................................. 3
1.3.1. Objetivo General........................................................................................... 3 1.3.2. Objetivos Específicos.................................................................................... 4
1.4. Justificación. ........................................................................................................ 4 1.5. Tipo de Investigación........................................................................................... 6
CAPITULO II......................................................................................................................... 4 MARCO TEÓRICO................................................................................................................ 4
2.1. Antecedentes de la Investigación......................................................................... 5 2.2. Base Teórica......................................................................................................... 7 2.3 Etapas del análisis de factibilidad...................................................................... 14
2.3.1. Concepto de factibilidad. ............................................................................. 16
CAPITULO III...................................................................................................................... 18 ANÁLISIS ESTRATÉGICO................................................................................................ 18
3.1. Macro ambiente. ................................................................................................ 19
3.1.1 Demográfico. ................................................................................................ 19

xi

3.1.2. Económico. ................................................................................................. 20
3.2. Microambiente. .................................................................................................. 22
3.2.1. Competencia nacional.................................................................................. 22 3.2.2. Productos sustitutos. .................................................................................... 25 3.2.3. Poder de negociación de los proveedores. ................................................... 25 3.2.4. Poder de negociación de los compradores................................................... 26 3.2.5. Entrada de nuevos competidores. ................................................................ 26
3. 3. Planeamiento estratégico. .................................................................................. 27
3.3.1. Misión. ......................................................................................................... 27 3.3.2. Visión........................................................................................................... 27 3.3.3. Principios Básicos........................................................................................ 27 3.3.4. Valores. ........................................................................................................ 28 3.3.5. Objetivos...................................................................................................... 28
3.4. Análisis FODA.................................................................................................... 28
3.4.1. Fortalezas. .................................................................................................... 28 3.4.2. Debilidades. ................................................................................................. 29 3.4.3. Oportunidades.............................................................................................. 29 3.4.4. Amenazas..................................................................................................... 29
3.4. Estrategia genérica.............................................................................................. 31
CAPITULO IV...................................................................................................................... 33 ESTUDIO DE MERCADO.................................................................................................. 33
4.1. Definición. .......................................................................................................... 34
4.1.1. Análisis de la demanda. ............................................................................... 34 4.1.2 Demanda histórica. ...................................................................................... 40 4.1.3. Demanda potencial....................................................................................... 45 4.1.3. Patrones de Consumo................................................................................... 47 4.1.4 Proyección de la demanda. .......................................................................... 52
4. 2. Análisis de la Oferta........................................................................................... 54 4.3. Análisis de la Competencia................................................................................. 58 4.4. Capacidad instalada y oferta actual..................................................................... 61 4.5. Factores y proyección de oferta. ......................................................................... 61 4.6. Estrategia competitiva (BENCHMARKETING). .............................................. 63
4.6.1. Conocimiento del Mercado.......................................................................... 63

xii

4.6.2. Diversificación del producto........................................................................ 66 4.6.3. Mezcla Comercial. ....................................................................................... 68
CAPITULO V....................................................................................................................... 75 INSUMO, LOCALIZACIÓN Y........................................................................................... 75 TAMAÑO DE PLANTA...................................................................................................... 75
5.1. Macro localización y micro localización de la planta......................................... 76 5.3. Tamaño de la planta............................................................................................ 76
5.3.1. Relación Tamaño - Materia Prima.............................................................. 76 5.3.2. Relación Tamaño - Tecnología................................................................... 77 5.3.4. Selección de tamaño de planta..................................................................... 78
CAPITULO VI...................................................................................................................... 79 INGENIERÍA DEL PROYECTO......................................................................................... 79 ANÁLISIS DEL PROCESO................................................................................................. 79
6.1 Definición técnica del producto bebida hidratante a base de lactosuero. ............ 80
6.1.1 Especificación de calidad de bebida hidratante. ........................................... 81 6.1.1 Definición técnica del producto: Suero en polvo.......................................... 82 6.1.2 Proceso de producción.................................................................................. 84 6.1.3 Especificación detallada de maquinaria y equipo......................................... 95 6.1.4 Requerimiento de insumos y otros................................................................ 97 6.1.5 Requerimiento de mano de obra. .................................................................. 99 6.1.6 Disposición de planta.................................................................................... 99
CAPITULO VII .................................................................................................................. 100 ORGANIZACIÓN Y ADMINISTRACIÓN ...................................................................... 100
7.1 Organización para la implementación física del proyecto................................. 101
7.1.1 Primera fase: Toma de decisiones............................................................... 101 7.1.2 Segunda fase: Operativa. ............................................................................ 102
7.2 Organización para el funcionamiento de la empresa. ....................................... 106
7.2.1 Estructura Organizacional........................................................................... 106 7.2.2 Manual de organización y funciones. ......................................................... 107
CAPITULO VIII................................................................................................................. 108 INVERSIÓN....................................................................................................................... 108
8.1. Inversión y amortización de la deuda. .............................................................. 109
8.1.1. Estudio de las inversiones.......................................................................... 109

Recommended publications
  • Gatorade Family—But with a Different Brand Name, Image, and Formula- Tion—Propel Is Now the Market Leader in flavored fitness Water

    Gatorade Family—But with a Different Brand Name, Image, and Formula- Tion—Propel Is Now the Market Leader in flavored fitness Water

    just 10 calories per serving. Launched regionally in 2000 as part of the THE Gatorade family—but with a different brand name, image, and formula- tion—Propel is now the market leader in flavored fitness water. Seek to Connect Emotion and Passion to the Brand. 7 Gatorade didn’t fight off the onslaught of Pepsi (All Sport) and Gatorade Coke (POWERade) in the early 1990s RULES by simply having a good product. Gatorade also had good people Nine Business Principles behind it, employees who felt strongly about the brand and connected with for Phenomenal Brand Success consumers through real, poignant and relevant advertising. One of the most effective ads was an emotional by Morton C. Orman, M.D. spot called “Love Hurts,” which ran in 1997, and dared to show athletes as people who suffer and sometimes lose while striving to be their best. Make Sure Your Product, them with the support, funding, and Stay Disciplined. With any Service, or Brand Is Unique and mission to establish the NFL Trainers powerful brand, there’s a temp- 1 Know What Makes It Unique. Association. In the process, Schmidt 8tation to use the brand name to As soon as Quaker Oats acquired the won the trust of trainers and Gatorade branch out, and risk overextending Gatorade brand from Stokely Van- a high-profile place on the sidelines. and devaluing the core brand. Over Camp in 1983, they knew they had to Never Stop Working to Get its 40-year history, Gatorade has sur- determine whether the drink really Your Next Consumer. In 1985, vived misguided brand extensions, worked.
  • The Healthy Together Elementary School Toolkit!

    The Healthy Together Elementary School Toolkit!

    READY, SET, GO! WELCOME TO THE HEALTHY TOGETHER ELEMENTARY SCHOOL TOOLKIT! What’s Healthy Together? Led by Atrium Health through its Levine Children’s Hospital together with community partners, the Healthy Together initiative is aimed at tackling childhood obesity by promoting healthy behaviors. Through engagement, education, collaboration and policy change, we’re building a culture of healthy living in our community – and raising a healthier generation of kids. Healthy Together encourages kids and families to join the 5-2-1-0 League by following the 5-2-1-0 behaviors: • 5 - Eat at least five servings of fruits and vegetables every day • 2 - Limit recreational screen time to fewer than two hours per day • 1 - Be physically active for at least one hour per day • 0 - Avoid sugary drinks, and instead aim for water or low-fat milk What’s Inside Within this toolkit, you’ll find handouts, tools and resources that will guide and support you in bringing the messages and activities of Healthy Together to your school. Take time to get familiar with the contents of the toolkit and keep it handy. And don’t pass up the chance to achieve special 5-2-1-0 recognition for your school! Thank you for working with us to improve the health of our community’s kids. Let’s get started! Questions? Contact the Healthy Together program manager: [email protected] The resources found in the toolkit have been adapted from the Let’s Go! materials: www.letsgo.org 1 AtriumHealth.org/HealthyTogether TABLE OF CONTENTS Healthy Together Partner Structure •
  • Clinical Report–Sports Drinks and Energy Drinks for Children and Adolescents: Are They Appropriate?

    Clinical Report–Sports Drinks and Energy Drinks for Children and Adolescents: Are They Appropriate?

    Guidance for the Clinician in Rendering Pediatric Care Clinical Report–Sports Drinks and Energy Drinks for Children and Adolescents: Are They Appropriate? COMMITTEE ON NUTRITION AND THE COUNCIL ON SPORTS abstract MEDICINE AND FITNESS Sports and energy drinks are being marketed to children and adoles- KEY WORDS sport drinks, energy drinks, obesity, caffeine cents for a wide variety of inappropriate uses. Sports drinks and en- This document is copyrighted and is property of the American ergy drinks are significantly different products, and the terms should Academy of Pediatrics and its Board of Directors. All authors not be used interchangeably. The primary objectives of this clinical have filed conflict of interest statements with the American report are to define the ingredients of sports and energy drinks, cate- Academy of Pediatrics. Any conflicts have been resolved through a process approved by the Board of Directors. The American gorize the similarities and differences between the products, and dis- Academy of Pediatrics has neither solicited nor accepted any cuss misuses and abuses. Secondary objectives are to encourage commercial involvement in the development of the content of screening during annual physical examinations for sports and energy this publication. drink use, to understand the reasons why youth consumption is wide- The guidance in this report does not indicate an exclusive course of treatment or serve as a standard of medical care. spread, and to improve education aimed at decreasing or eliminating Variations, taking into account individual circumstances, may be the inappropriate use of these beverages by children and adolescents. appropriate. Rigorous review and analysis of the literature reveal that caffeine and other stimulant substances contained in energy drinks have no place in the diet of children and adolescents.
  • Sports Drinks.Pdf

    Sports Drinks.Pdf

    Sports Drinks and Energy Drinks for Children and Adolescents: Are They Appropriate? Committee on Nutrition and the Council on Sports Medicine and Fitness Pediatrics 2011;127;1182 DOI: 10.1542/peds.2011-0965 The online version of this article, along with updated information and services, is located on the World Wide Web at: http://pediatrics.aappublications.org/content/127/6/1182.full.html PEDIATRICS is the official journal of the American Academy of Pediatrics. A monthly publication, it has been published continuously since 1948. PEDIATRICS is owned, published, and trademarked by the American Academy of Pediatrics, 141 Northwest Point Boulevard, Elk Grove Village, Illinois, 60007. Copyright © 2011 by the American Academy of Pediatrics. All rights reserved. Print ISSN: 0031-4005. Online ISSN: 1098-4275. Downloaded from pediatrics.aappublications.org by guest on July 2, 2011 Guidance for the Clinician in Rendering Pediatric Care Clinical Report–Sports Drinks and Energy Drinks for Children and Adolescents: Are They Appropriate? COMMITTEE ON NUTRITION AND THE COUNCIL ON SPORTS abstract MEDICINE AND FITNESS Sports and energy drinks are being marketed to children and adoles- KEY WORDS sport drinks, energy drinks, obesity, caffeine cents for a wide variety of inappropriate uses. Sports drinks and en- This document is copyrighted and is property of the American ergy drinks are significantly different products, and the terms should Academy of Pediatrics and its Board of Directors. All authors not be used interchangeably. The primary objectives of this clinical have filed conflict of interest statements with the American report are to define the ingredients of sports and energy drinks, cate- Academy of Pediatrics.
  • ENCORP PACIFIC (CANADA) Registered Brands

    ENCORP PACIFIC (CANADA) Registered Brands

    ENCORP PACIFIC (CANADA) Registered Brands 1 7 10 Cal Aquafina Plus Vitamins 7 select 10 YEARS OIL PATCH TOUGH LONGHORN 7 Select Café 100 Plus 7 UP 100PLUS 7 up Lemon 1181 7-Select 1818 Alberni 7-SELECT 7-Up 2 7-Up 2 Guys With Knives 7D Mango Nectar 2% 7SELECT 24 Hour Collision Center 7Select 24 Mantra Mango Juice 7SELECT Natural Spring Water 24K 7UP 27 North 7up 28 Black 7up Lemon Lemon Sparkling Lemonade 3 8 3 The Terraces Three 80 Degrees 33 Acres Of Heart 80 Degrees North 33 Acres of Mineral 33 Acres of Pacific 9 33 Acres of Sunrise 9 MM Energy Drink 365 A 365 Everyday Value A & W 365 Organic Lemonade A (Futura) 365 Organic Limeade A&W 365 Whole Foods Market A&W Apple Juice 4 A&W Orange Juice 49th Parallel Cascara A-Team Mortgages 49th Parallel Cold Brew A2Z Capital 49th Parallel Grocery Abbott Wealth Management 49th Parallel Iced Tea Aberfoyle Springs 49th Parallel Sparkling Green Tea Abhishek Mehta-MarforiGroup, Mr Home Inspector ABK Restoration Services 5 Abstract Creating Iconic Spaces 5 Hour Energy Abstract Developments 5 Hour Energy Acapulcoco 5 Hour Energy Extra Strength Accelerade 5-hour Energy Extra Strength Access Roadside Assistance 5-HOUR EXTRA STRENGTH Accompass 52 North Beverages Acme Analytical Laboratories Ltd. 52° North Acqua Di Aritzia 59th Street Food Co. Acqua Filette 6 Acqua Italia 6 Hour Power Acqua Panna 601 West Hastings ACTIVATE BALANCE - Fruit Punch ACTIVATE BEAUTY - Exotic Berry ACTIVATE CHARGED - Lemon Lime Wednesday, September 01, 2021 The General Identification Guidelines should be read along with this brand registry listing.
  • SPORT and ENERGY DRINKS: SUPPLEMENTS for School-Age Children

    SPORT and ENERGY DRINKS: SUPPLEMENTS for School-Age Children

    Kara Breymeyer SU ’11 Community Rotation SPORT AND ENERGY DRINKS: SUPPLEMENTS for School-age Children There has been a rise in consumption of sport drinks, flavored water, and energy drinks. The marketing for these beverages may mislead the public portraying them as a healthier option to soda. This handout looks at these beverages as they should be better understood and recommendations from leaders in pediatric health care for children and adolescents should be followed. Sport Drinks/Flavored waters are flavored beverages that often contain carbohydrates (or non-nutritive sweeteners), minerals, electrolytes such as sodium, potassium, calcium, magnesium, and sometimes vitamins or other nutrients. The Academy of American Pediatrics (AAP) published a position paper in June 2011 that has strong recommendations and considerations for the consumption in this population. 1 Promote water as the primary source of hydration for children and adolescents Understand the difference between sport and energy drinks Energy drinks potentially pose a health risk because of stimulant content, should be avoided by children and adolescents Routine consumption of carbohydrate containing beverages should be restricted or avoided to limit excessive calorie intake which can lead to risk of obesity and dental erosion Sport drinks should be used in combination with water ONLY for periods of prolonged, vigorous sports participation or other physical activities The AAP reports there are no advantages to ingesting vitamins and minerals in beverages. A well-balanced diet will provide adequate nutrient intake and is the preferred source for all vitamins and minerals.1 The most appropriate use of sports drinks are for youth engaged in prolonged vigorous intense activity who need to maintain levels of blood glucose supply with carbohydrates to replenish available energy as muscle glycogen stores decrease.
  • Alimentación Y Suplementación De Un Plantel De Rugby De La Ciudad De Rosario”

    Alimentación Y Suplementación De Un Plantel De Rugby De La Ciudad De Rosario”

    UNIVERSIDAD ABIERTA INTERAMERICANA. LICENCIATURA EN NUTRICIÓN. FACULTAD DE MEDICINA Y CIENCIAS DE LA SALUD. “ALIMENTACIÓN Y SUPLEMENTACIÓN DE UN PLANTEL DE RUGBY DE LA CIUDAD DE ROSARIO” TUTOR: FERNANDO FILIPPINI TESISTA: OLIVA PABLO DANIEL TITULO A OBTENER: LICENCIADO EN NUTRICIÓN. U.A.I FECHA DE PRESENTACIÓN: DICIEMBRE 2013 “ALIMENTACIÓN Y SUPLEMENTACIÓN DE UN PLANTEL DE RUGBY DE LA CIUDAD DE ROSARIO” 2 ÍNDICE 1. TÍTULO DE LA TESIS 2 2. RESUMEN 4 3. AGRADECIMIENTOS 5 4. INTRODUCCIÓN 6 5. FUNDAMENTACIÓN 7 5.1. Planteamiento del problema 8 6. ANTECEDENTES SOBRE EL TEMA O ESTADOS DEL ARTE 9 7. OBJETIVOS DEL TRABAJO 20 7.1. Objetivo general 20 7.2. Objetivo especifico 20 8. JUSTIFICACIÓN 20 9. RESULTADOS ESPERADOS 20 10. HIPOTESIS DEL TRABAJO 21 11. METODOLOGÍA DE ESTUDIO 21 11.1. Área de estudio 21 11.2. Tipo de estudio 21 11.3. Población objetivo 22 11.4. Universo 22 11.4.1. Muestra 22 11.5. Técnica de recolección de datos 22 11.5.1. Instrumentos 22 12. MARCO TEÓRICO 24 13. RESULTADOS DEL ESTUDIO 62 14. CONCLUSIÓN 85 15. BIBLIOGRAFÍA 86 16. ANEXOS Y APÉNDICES 90 16.1. Modelo de formulario de frecuencia de comidas 90 16.2. Modelo de encuesta nutricional 91 16.3. Modelos visuales de alimentos ( Atlas) 94 3 2. RESUMEN: En el presente trabajo, se ha investigado que tipo de alimentación llevan a cabo los jugadores de rugby de primera división y reserva de Duendes Rugby Club, el tipo de suplementación deportiva que consumen a diario, y si tienen conocimiento de las kcal. que éstas les aportan.
  • US Sports Beverages Through 2021

    US Sports Beverages Through 2021

    U.S. Sports Beverages through 2021 2017 Edition (Published October 2017. Data through 2016. Market projections through 2021.) More than 140 pages, with extensive text analysis, graphs, charts and more than 60 tables. Get a comprehensive view of the market for U.S. sports beverages. This report includes industry data and analysis of market For A Full trends by geographic region, pricing, consumer demographics, Catalog of advertising, quarterly growth, distribution channels and packaging, Reports and and low-calorie options. It also looks at innovations and strategies of the top companies and provides statistics for key brands including Databases, all-sales-channel-inclusive sales results, market share and growth. Go To This market report also offers projections and discusses trends that bmcreports.com will drive the market over the next five years and provides readers with the data and insight needed to identify opportunities, benchmark their progress and set goals for the future. Expanded INSIDE: discussions of the innovations in sports hydration detail the efforts of small brands to introduce new twists to the winning formula in an attempt to gain a foothold in this difficult to penetrate market. REPORT OVERVIEW A brief discussion of key AVAILABLE FORMAT & features of this report. 2 PRICING TABLE OF CONTENTS A detailed outline of this Direct report’s contents and data Download tables. 5 $3,995 SAMPLE TEXT AND To learn more, to place an advance order or to inquire about INFOGRAPHICS additional user licenses call: Charlene Harvey +1 212.688.7640 A few examples of this ext. 1962 [email protected] report’s text, data content layout and style.
  • GK Food List

    GK Food List

    The GENETIC KEY Diet Glycemic Index Food List Low glycemic foods are digested slower than high glycemic foods therefore, when a low glycemic food is eaten, blood glucose levels rise slowly. When a high glycemic food is eaten, blood glucose levels rise too quickly and drop suddenly. This causes the pancreas to be overworked. That sudden drop tends to cause hunger a short while after consuming the high glycemic food. The glycemic index was first developed for people with diabetes to help balance blood glucose levels. Today, researchers know eating low glycemic benefits people with diabetes and heart disease and, of course, prevention of those diseases. Eating low glycemic also aids in appetite control. Eating smaller meals throughout the day is highly recommended rather than eating the typical three meals a day. Blood glucose levels will stay balanced and even if fed consistently during the day. Hunger pains will occur less often. The glycemic index lists foods in three categories and assigns each category with a number range. Low 0 – 55 Moderate 56 – 69 High 70 – 100 Choosing foods in the low to moderate range is ideal. Eating these foods will help curb hunger because they are digested slower therefore, they will keep you satisfied longer. One of the most important things to remember is to eat smaller meals and snacks throughout the day and not to let your body go without food for an extended period of time. The human body is a marvelous communication system. If you are not eating enough of the right foods, the signal you are sending your body is “I’m starving!” The body will respond to the message very effectively and slow down the operation systems including metabolism! When choosing foods, serving sizes should always be considered.
  • Sports Beverages in the US Through 2023

    Sports Beverages in the US Through 2023

    (Published October 2019. Data through 2018. Market projections through 2023.) More than 50 Excel tables plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies. et a comprehensive view of the market for U.S. sports beverages. This report includes industry data by geographic region, pricing, consumer demographics, advertising, quarterly growth, distribution channels and packaging, and low-calorie options. It provides statistics for key brands including all-sales-channel-inclusive sales results, market share and growth. This market report also offers projections and provides users with the data needed to identify opportunities, benchmark their progress bmcreports.com and set goals for the future. The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments as well as a detailed discussion of the leading coffee companies. REPORT OVERVIEW A brief discussion of key features of this report. 2 TABLE OF CONTENTS Direct Download A detailed outline of this Excel sheets, PDF, PowerPoint & Word report’s contents and data tables. 6 $3,995 To learn more, to place an advance order or to inquire about SAMPLE TEXT AND additional user licenses call: Charlene Harvey +1 212.688.7640 INFOGRAPHICS ext. 1962 [email protected] A few examples of this report’s text, data content layout and style. 10 HAVE Contact Charlene Harvey: 212-688-7640 x 1962 ? QUESTIONS? [email protected] 850 Third Avenue, 13th Floor, New York, NY 10022 Tel: 212-688-7640 Fax: 212-826-1255 This report provides in-depth data, shedding light on various aspects of the market through reliable total market data.
  • Für Jede Sportart Das Richtige Getränk

    Für Jede Sportart Das Richtige Getränk

    BlickPunkt | Produktinnovationen & Trends SPORTGETRÄNKE Für jede Sportart das richtige Getränk Intensive körperliche Anstrengungen bei Sport oder anderen Aktivitäten führen zur Ver- brennung von Kalorien und dies erhöht die Körpertemperatur. Durch Schwitzen reguliert der Körper seine Temperatur, er verliert aber gleichzeitig auch an Feuchtigkeit und eine ex- treme Schweißbildung kann dann zur Dehydration führen. Alle sportlichen Aktivitäten er- fordern außerdem zusätzliche Energie zur Erhaltung der Leistungsfähigkeit. Unzureichende Energieversorgung kann zu ernsten Schäden an den Muskeln führen, die abgebaut werden müssten, um die für den Körper erforderliche Energie zu erzeugen. von ANJANAYA REDDY, Industry Analyst, Frost & Sullivan thleten verbrennen zwischen aus. Koffein ist von der weltweiten Kategorien unterteilt: isotonische, hy- 300 und 900 Kalorien je nach Anti-Doping-Agentur nicht verboten pertonische und hypotonische Sport- A Art und Dauer des Sporttrai- und kann daher auf Empfehlung von getränke. nings. Trainiert ein Sportler über ei- Ernährungswissenschaftlern/-beratern f Isotonische Sportgetränke enthalten nen Zeitraum von mehr als 90 Minu- eingesetzt werden. Die übermäßige eine ähnliche Konzentration von ten, kann ein Getränk mit einem Anteil Aufnahme von Koffein kann jedoch Salz und Zucker wie der menschli- 4 – 8 % an Kohlehydraten seine Aus- eine Reihe von gesundheitlichen Pro- che Körper. dauer verbessern. Einfache Kohlehyd- blemen hervorrufen, wie Kopfschmer- f Hypertonische Sportgetränke ent- rate bilden die Grundlage der Energie, zen, erhöhter Blutdruck, Nervosität halten eine höhere Konzentra- die in Sportgetränken enthalten ist. Su- und ein höheres Risiko von Herz-Kreis- tion von Salz und Zucker als der krose, Dextrose, Fruktose und Glukose lauferkrankungen. Energy-Drinks sind menschliche Körper. sind die einfachen Kohlehydrateinhei- daher nicht für Kinder und Jugendliche f Hypotonische Sportgetränke ent- ten, enthalten in Sportgetränken, die geeignet.
  • A Thirst for Profits Gatorade Looks to Remain on Top; Competitors Gaining in Sports Drink Market

    A Thirst for Profits Gatorade Looks to Remain on Top; Competitors Gaining in Sports Drink Market

    By Mark E. Goebel A Thirst for Profits Gatorade Looks to Remain On Top; Competitors Gaining in Sports Drink Market publicity. Since that time, Gatorade has soared to new heights. - For over 25 years, Gatorade has stood atop~the sports drink . ,- , . world. With little competition, it .. has been the king of the hilL. From the late 1960s to the mid- 80s, it wasn't much of a hill though.. As recently as 1983, total annual sales of sports drinks amounted to only $100 million- less than one percent of the soft drink market-of which Gator- ade accounted for $90 milion. Times have changed. A decade of yearly, double- digit growth has taken retail sales of sports drinks/isotonic prod- ucts to approximately $1.2 bil- lion annually, which is almost two percent of the soft drink market. Sports drinks, along with ready-to-drink teas such as SnappJe, are the hottest beverage ne of the more memorable im- categories. So much so that the ages of the New York Giants super heavyweights of the soft- 1990-91 season is stil as clear as drink world, Coca-Cola and Pep- siCo, have been drawn into the if it happened yesterday. No, not battle, introducing their own Buffálo' kiêker -Scott Nbrwood sports drinks, Power::âe (Coke) and All Sport (Pepsi) a little more missing a field goal at the Super than one year ago. There are Bowl and securing the Giants now 13 national sports drink 20-19 victory. Rather several Giants dumping a bucket brands, double the number from the end of 1992.