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STEPPING INTO THE START UPS STARING DOWN FITNESS INDUSTRY P22 GALORE P9 THE BEAST P20 GOLA page man_SPORTS INSIGHT 11/03/2020 14:07 Page 1 3

OSCAR FLORES LEFT AND YAMILA ADELCADER WELCOME Isbjörn of Sweden FROM SALGADO WITH BERNARD to this month's Sports Insight reduces E-Commerce returns by fi fty per cent

With the help of an AI incorrect sizes. Isbjörn’s new Chatbot named Bernard, friend Bernard now plays a crucial truly sustainable children’s part in the company’s commitment clothing brand Isbjörn of to reducing returns, waste and Sweden has managed to reduce energy. its web returns by 50 per cent CEO Maria Frykman said: “For since October 2019. Bernard Isbjörn as a brand, it is essential we was originally developed by are able to o er a truly sustainable It’s a worrying time for social media agency Salgado and solution even in our own web retailers. If times weren’t Facebook, choosing Isbjörn as a shop. Reducing the number of hard enough the coronavirus pilot for the unique AI robot. returns has been one of the goals COVID-19 will, no doubt, Bernard has successfully we set ourselves early on, but the have a major impact on the guided customers through question was just how? Now we’ve industry. various sizes and garments, done it with creative help from our The threat of the virus making the decision-making talented Swedish partner Salgado, has already led to Nike and process straightforward and located in Uppsala, who has a keen Patagonia, in the US, and more accurate, hence minimizing interest in AI. The next step is for open up our web shop for the “It’s exciting to also congratulate Columbia, in Europe, to close unnecessary returns. Not trying Isbjörn to develop Bernard to also fi rst time in the US. By providing the team behind Bernard - Oscar stores to help prevent its spread. on clothing prior to buying online cover our international markets, this fun yet clear solution to our Flores and Yamila Abdelcader from We have already seen major has been a major problem for by letting Bernard attend a crash consumers, we will signifi cantly Salgado - for the nomination of our sporting events being cancelled, consumers, with many ordering course in English. reduce freight and inventory Chatbot Bernard for Gold M of the postponed or suspended. The several di erent sizes of the same “Our International expansion handling, which is a huge bonus for Year in the Digital Solution of the fi nal weekend of the Six Nations garment and then returning the continues this May when we will the environment. Year category.” saw no games played, elite football in England has been suspended until April 3, at the Editor: MARK HAYHURST least, the 2020 Virgin Money Tel: 01206 508618 London Marathon has been FESPA 2020 events postponed Email: [email protected] postponed until October 4, and Euro 2020 has been put back to In light of the rapidly Based on feedback from with the primary objective of Advertising Manager: 2021. evolving situation exhibitors, FESPA will now safeguarding the health and KEITH MARSHALL With the postponement of regarding COVID-19 in seek to reschedule the events wellbeing of exhibitors and Tel: 01206 505947 the 2020 London, Brighton mainland Europe, and in for a later date, precise timing visitors. Email: [email protected] and Manchester Marathons, close dialogue with its and venue still to be determined “However, in light of the Advertising Sales the media coverage which puts national Associations and based on venue availability. recent spread of the virus in 21-23 Phoenix Court, Hawkins Rd, running at the forefront of exhibitors, FESPA has taken FESPA CEO Neil Felton specifi c areas of mainland Colchester, Essex CO2 8JY customers’ minds at this time the decision to postpone said: “Our actions with regard Europe, we have consulted of year has disappeared. If you FESPA Global Print Expo to COVID-19 – including the with our stakeholders and have Group Advertising want to get your message out 2020, European Sign Expo pre-emptive action taken in concluded that it is in the best Manager: SAM REUBIN please contact us on 01206 2020 and Sportswear Pro February regarding exhibiting interests of our community to Publisher: MATTHEW TUDOR 505947 or keith@sports-insight. 2020, originally scheduled companies from China – have defer the events to a later date.” co.uk to see how we can help. to take place at IFEMA been informed by guidance FESPA will provide an update Art Director: LEE WHITEFORD I hope you enjoy reading this from the relevant international regarding revised event dates in Madrid from March 24-27, MS TYPESETTING AND DESIGN issue! 2020. and national authorities, due course. Photography: CLIQQ PHOTOGRAPHY www.cliqq.co.uk Warwickshire unveil new bamboo mix material for playing shirts Twitter: @CliQQphoto Accounts: SUE CARR Warwickshire County Cricket have previously talked about In addition to the playing Tel: 01206 505903 Club has agreed a new three- our ambitions to be the most shirts and sweaters, the replica year O cial Kit Supplier sustainable cricket club and venue shirts will be made from the Published by Maze Media (2000) partnership with PlayerLayer, in the country and working with same bamboo material. Limited, 21-23 Phoenix Court, which will see both of its PlayerLayer to create our new Roderick Bradley, Co- Hawkins Rd, Colchester, Essex limited overs playing kits bamboo kits takes us a step closer Founder and Marketing CO2 8JY made from a more sustainable to this goal. Director, said: “We believe All contents © Maze Media (2000) Limited. The views expressed in material derived from bamboo. “As part of the development, that sport can drive change this magazine are not necessarily In a fi rst for professional cricket, several members of our playing and this is a perfect example. those of the publisher. Every e ort the material used in the shirts and polyester, with the full designs and squad have tested the material to Warwickshire CCC have a is made to ensure the veracity and integrity of the companies, persons, sweaters worn by Warwickshire new sponsors set to be unveiled highlight its capabilities in a high- global reach and will show how products and services mentioned in in the Royal London Cup and closer to the 2020 season. performance environment, with all cricket can send a message far this publication and details given are believed to be accurate at the by Birmingham Bears in the Ben Seifas, Commercial subsequent feedback confi rming beyond sport. This project is time of going to press. However, no Vitality Blast will contain a 50 per Partnerships Manager at that it is a very comfortable and just the start of things to come responsibility or liability whatsoever can be accepted for any consequence cent bamboo charcoal mix with Warwickshire CCC, said: “We durable material.” with our partnership.” or repercussion of responding to any information or advice given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, IN PARTNERSHIP WITH for any purpose, without the written permission of the publisher. e offi cial publication of the Sporting Goods Industry Association Sports Insight has a current ABC certifi ed circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifi es magazines’ circulation fi gures, providing accurate and comparable data for advertisers. ABC Certifi cation demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).

www.sports-insight.co.uk All the very latest in the NEWS sports industry... FIBO COLOGNE Sir Alastair Cook launches POSTPONED Gray-Nicolls Legacy Programme TO SECOND Internationally-renowned every individual player that cricket bat manufacturer scores an international century Gray-Nicolls has launched a will be able to nominate a school HALF OF THE new initiative to help make to receive £250 worth of Gray- their business become more Nicolls cricket kit. YEAR environmentally sustainable. Cook said: “It’s amazing to The Gray-Nicolls Tree Legacy be involved with the launch FIBO, the world's largest Programme will see a new of this campaign. It’s growing trade show for fi tness, willow tree planted for every willow for a game I’ve always wellness and health, international century scored played, for a brand I’ve always planned to be held in by a Gray-Nicolls ambassador, used, so I’m very excited about April in Cologne, has been with a further tree of any species it. As we become more aware postponed to the second planted locally to o -set the loss of the need to look after the half of the year due to the of the willow when harvested for planet, sustainability initiatives developments concerning bats in around 20 years’ time. like this one are going to be Covid-19. The Tree Legacy Programme absolutely crucial.” Silke Frank, Portfolio began on February 21, 2020, Nick Wilton, Brand Manager Director, FIBO Global when former England captain of Gray-Nicolls, added: “We Fitness Events, said: and Gray-Nicolls legend are really excited to launch “This is not a decision Sir Alastair Cook visited this latest initiative as Gray- Programme will be equally by Gray-Nicolls players – we have taken lightly; Robertsbridge – the home of the Nicolls moves towards a more impactful as we look to improve Dom Sibley and Aaron Finch our customers, partners brand – to plant 33 willow trees – sustainable future. We had sustainability, reduce waste and – and those trees, along with and the FIBO team one for each of his Test centuries. amazing success with our O - protect our environment.” any other scored in 2020, worked incredibly hard Not only will two trees be Cuts project earlier this year, So far this year there have will be planted in February on this event. While it is planted after each century, but and we are sure the Tree Legacy been two scorers of 100 or more 2021. disappointing to postpone, it is imperative that we prioritise the health and safety of everyone involved. Our goal remains to provide the HOKA ONE ONE launches a best customer value for everyone attending FIBO.“ Reed Exhibitions as new category outside of footwear the organiser of FIBO trusts that the decision HOKA ONE ONE is launching athletes of all types to feel like provides both, so everyone can has been incorporated into the to postpone the show to its fi rst-ever apparel line, they can fl y, and that mission feel ready to take on the world – or function of the new apparel line: the second half of the year designed for athletes to enjoy frequently leads us to break new fl y over it.” runners, walkers, fi tness-seekers ensures that the FIBO for both fi tness pursuits and ground in creating products that The HOKA apparel and and outdoor adventurers of all continues to serve the everyday wear. will outperform the competition. accessory lines were designed levels will fi nd their perfect fi t in fi tness industry in the Runners, walkers, fi tness Our new apparel line includes based on extensive consumer HOKA apparel. secure and safe conditions enthusiasts and outdoor previously unseen designs feedback. A survey sent out by Additionally, the new apparel needed. The FIBO team will adventurers will be able to meant to meet the unique HOKA in 2018, which received line is an opportunity to continue communicate closely with dress head-to-toe in HOKA with needs of the HOKA nearly 4,000 responses, making environmental strides, customers and partners the new collection, available consumer. Equally found consumers and to help HOKA progress on over the coming weeks to online-only at hokaoneone.eu. important, we desired apparel that its journey toward sustainability. keep the world of Global The 27-piece collection features believe no athlete was simultaneously For instance, the Unisex Pu y Fitness moving in the running and fi tness staples – should have to high-performing and Jacket insulation is made with right direction during including performance tops, choose between accommodating of PrimaLoft which contains 100 this di cult period and tights, woven shorts, socks and technology every type of athlete. per cent postconsumer recycled is looking together with hats, plus many other styles designed for high- This inclusive content. Cologne Messe for the – which are designed with level performance approach, already While all performance tops are best available dates in the industry-leading technology to and a comfortable fi t a pillar of HOKA made with Polartec Power Dry second half of the year. maximise both performance and and feel. This new performance fabric, which consist of at least 50 FIBO hosts more than comfort. collection footwear, per cent recycled fi bres. 1,000 exhibitors and circa Additionally, the line-up Additionally, all performance 145,000 visitors from 135 includes bold, unexpected new tops, tights, sports bras and countries every year in pieces designed to solve everyday women’s shorts incorporate Cologne. problems for all athletes: recycled raw materials. The the versatile Performance all-new apparel and accessory Sleeve top and comfortably- collections from HOKA will be fi tting yet secure-at-the-waist showcased in the brand’s fi rst- Women’s Performance Utility ever print catalogue, which will Shirt, for instance, will fi ll reach consumers by mail later previously uninhabited niches this month and will feature in the athlete’s wardrobe. The HOKA footwear and apparel. collection also includes lifestyle Made from recycled paper, pieces for casual wear, such as the catalogue will showcase full an ultra-soft Lifestyle Tee, a head-to-toe looks by HOKA and structured-fi tting Hoodie, and a serve as an inspirational, co ee casual hat, as well as the Unisex tablestyle photo essay showcasing Pu y jacket, which launched athletes of all types chasing and earlier this year. meeting their goals in HOKA Wendy Yang, President of products. The full apparel and HOKA ONE ONE, said: “Our accessory lines will be available at mission at HOKA is to empower hokaoneone.eu

@SportsInsightUK SPORTS INSIGHT ads_SPORTS INSIGHT 28/11/2019 10:19 Page 1 6 NEWS

MUC-OFF Sweat 2020 offers clear vision of LAUNCHES On becomes official how to succeed in boutique fitness Sweat, the boutique fitness RIDER footwear supplier to industry’s premier gathering, has kicked off ukactive’s GLOVES 2020 calendar with a sell- Team INEOS out crowd in East London. Twenty-five years ago Muc- More than 300 people were Off engineered the first ever in attendance to hear keynote bottle of bike-specific wash. speeches from Emma Barry, Since then, challenging the a founding member of Les status quo and creating the Mills International, Richard importance and the power of a best products for those who Buchanan, Managing Director clear defendable territory to give love riding on two wheels and Founder of The Clearing, a brand the edge in attracting is what defines the Muc-Off and Richard Earney, Programme and retaining customers. ethos. The same approach Director at Midtown Athletic. And in the final keynote, Earney has been taken in the The event, supported by headline told the audience that programmes, development of their new partner Technogym, offered not classes, are the future of Rider Gloves; designed from insights to fitness operators the boutique fitness sector. He the ground up for riders in and suppliers in what they explained that programmes search of adventures. need to do in order to succeed can create experiences by the Alex Trimnell, CEO at Muc- On has entered a Business Development, said: with their boutique offering. music and lighting used as Off, said: “Our Rider Gloves partnership with Team “We are constantly looking at The Old Truman Brewery well as the high-fives customer were influenced by our drive INEOS, whose staff ways to support our riders and was bathed in neon pink light get from their instructors. to create designs that are and riders will wear On staff with best-in-class products as ukactive CEO Huw Edwards The presentations were both high-performance and footwear for the entirety of and with On we know that is opened the day by announcing two complemented by a series of aesthetically pleasing at the 2020 – benefiting from the what we are getting. new reports from ukactive as part thought-provoking panels and same time.” comfort and performance of “On are world leaders in of its Business Intelligence service. masterclasses which focused on The premium slip-on gloves the Swiss-made shoes. performance footwear and ‘Moving Communities’ will offer expansion, branding investment, incorporate the finest On has become the Official already work with an impressive quarterly analysis of the sector creating a space, learning materials for comfort, Footwear Supplier to Team range of athletes across the which builds on the success of from mistakes, new audiences, durability and protection. INEOS, who debuted in 2010 as sporting world and we are proud the annual Moving Communities technology and aggregators. They are engineered using a Sky Pro Cycling and compete to be the latest edition to that report. Launching in April, the For the first time, every delegate four-way breathable material at cycling’s highest level in the list. Having used On’s products reports will look in greater detail at of Sweat 2020 has been provided on the upper hand and UCI WorldTour. The team, through the 2019 season we leisure trends and will be available with exclusive access to the Sweat perforated one-piece Clarino which features star riders like were keen to formalise our exclusively to ukactive members. Community within ukactive’s new material on the palm with Chris Froome and Geraint relationship with On and look The second new report digital Communities of Learning flexible neoprene slip on cuff. Thomas, will be fully supported forward to a successful 2020 will address one of the most platform, where they will be able The ergonomic preformed off the bike wearing the Cloud, together.” controversial subjects in the to access content from the day shape ensures a perfect Cloudswift and Cloudflyer sector – the role of booking and continue the conversation. fit while the integrated models. intermediaries, or aggregators. Huw Edwards, CEO of ukactive, tech thread makes them On the saddle, Team INEOS Funded by Sport England, said: “This year’s focus on growth touch-screen compatible. has won seven Tour de France ukactive’s Research Institute and expansion tied perfectly with They have added a thumb titles across four riders and will lead the first major our announcement of two major overlay panel to increase claimed ten Grand Tour independent assessment of the new reports we are launching durability and rider comfort victories. The team’s preferred impact of aggregators in the for members to better inform while microfibre is added shoe is the unmistakable Cloud, fitness and leisure market. the crucial business decisions to the entire outer thumb which has already been worn Sweat favourite Barry provided made every day across the UK. for wiping away sweat and by the team’s riders when stood delegates with a fascinating insight “And through our Communities snotty noses. upon some of the most famous into how to build a badass boutique of Learning, we hope the The gloves come in three race podiums. – the subject of her new book, conversations and lessons designs: Black, Camo and Dave Callan, Team INEOS’ which was launched over the event. from this year’s Sweat will Bolt, all embellished with Head of Partnerships and In the second keynote of the continue to improve the sector. the iconic Muc-Off cross day, Buchanan spoke about the and drive future agendas” and a silicone printed palm with ‘Ride of Die’ written across them in bold pink Brandwave extend AMER group retainer with addition of Suunto lettering; which not only looks great but also offers Leading sports marketing event established an online the ultimate grip to bars and agency, Brandwave is working reach of over 15 million with brake levers. Andrew Syme, with global fitness and 400 plus social media posts. Product Design Manager smartwatch brand, Suunto. Massively exceeding any at Muc-Off, said: “Having Adding the brand to its portfolio previous brand representation spent months of painstaking of AMER Group brands including figures in the UK, the event research, design, testing Salomon, who has been using found a perfect balance between and refinement, we’ve Brandwave as its lead agency digital, physical and influencer achieved something we’re for over seven years. As Suunto touchpoints. Redefining what immensely proud of.” The launched into the smartwatch best practice looks like in Muc-Off Riders Gloves will market with the development of a new age of launch events. be sold through all retail the Suunto 7, the first smartwatch Sarina Pietrosanti, of Suunto channels with an RRP of to integrate Google Wear OS, they UK Marketing, said: “As a £29.99/€34.99/$34.99 appointed Brandwave to deliver new brand to the smartwatch a globally recognised launch in market, we really wanted to London. push boundaries and showcase Developing the campaign the Suunto brand in a way that #Suunto7LDN, Brandwave were many activation touch-points in a After sampling some of Finland’s would excite this ‘new’ audience tasked with breaking the mould of product experience evening. finest food and drink, guests were with a subtle nod to our Finnish a typical product launch. To deliver Once guests had their new joined by the inspirational John heritage. a premium, exclusive experience smartwatch, they were taken for McAvoy. A strong advocate and “Brandwave created an for UK influencers and media and a run under the River Thames in believer in sport being a catalyst for excellent, thought out execution to affirm Suunto’s position in the the Greenwich foot tunnel to test positive change, guests were able which helped us to engage and smartwatch world with mass reach. its capabilities. The tunnel helped to listen first hand to his incredible excite influencers and media. In a vast collective of industry to further convey key campaign journey and story; from behind iron This event created an amazing leading guests, over 50 media messages, wrapped in a treescape bars to Ironman. Suunto brand experience in and influencers were hosted at graphic, immersing guests in a hint With a packed event and multiple London and achieved results the Suunto tech bus. The first of of life outside of the city. content creation touchpoints, the that speak for themselves.”

@SportsInsightUK TAYLORS page_SPORTS INSIGHT 12/03/2020 16:55 Page 1 D3 page_SPORTS INSIGHT 18/03/2020 09:26 Page 1 ANALYSIS 9

START UPS GALORE Paul Sherratt, of Solutions for Sport, investigates the increasing number of sports-related start ups

Everywhere I look these days garner $184.6 billion by 2020, will guide important decisions is being launched, and once this and yet, even in this crowded it seems that there are sports registering a growth of 4.3 per of product selection and context is taken into account market there is still room for start ups. cent by 2020. brand identity. This can also can have a huge influence on the new brands , such as T1tan, to The global sportswear market This is happening due to the direct growth, as effectively perception of a product and its develop by creating product that appears more popular now than growing awareness of a healthy providing for a selected group success once released. the end consumer can connect ever before. From running to and active lifestyle, and the can build reputation and aid It can have a significant with. Strong and relevant social yoga to weightlifting, there’s popularity of fitness activities acceptance of future ventures. impact on word-of-mouth content is the driver here rather athletic clothing and activewear such as aerobics, swimming, After identifying the needs of marketing: an invaluable form than an endorsement strategy – to suit every sport or activity out running and yoga, and the market comes developing a of promotion and, again in the something that the “traditional” there. Start ups are increasingly expectations are that the sports quality, innovative product or case of Gymshark, this was an glove brands are still using but edging their way into the market, apparel market will continue to service to cater to them. incredibly powerful tool. that is, perhaps, outdated. taking a piece of the pie away reach new highs going forward. Niche companies provide from big corporations and services tailored to small Be different Direct to consumer brands by catering to under- Exploit the niche audiences. Once that specified For all the ability to exploit Without doubt the biggest served consumer segments and The cornerstone of much of this market has been infiltrated the niche and to be lucky from development in recent times offering one-of-a-kind athletic growth is the ability of these successfully, opportunities a timing perspective, one key is the ability for these start up products. brands to exploit a niche. for expansion can present element that any new start brands to reach new audiences Brands are exploiting niche Gymshark, for example, themselves: initially by up must have is a point of very quickly. Easy set up opportunities in every sport and arrived at a time where no exploiting within that niche difference. eCommerce solutions such as looking at areas where, with the brand was really “talking” to the and eventually branching out. A “Me To” brand has little Shopify and the power of social ability to exploit the long tail gym-going, weightlifting, body- Companies such as Gymshark chance surviving in today's media means that, if the previous through social media and direct conscious consumer. They were serve emergent crowds and market place as consumers are elements discussed have been to market strategies, perhaps forced into more mainstream have effectively shown that incredibly savvy. There must be addressed, connections with the historically the rewards would sporting goods brands such a deep understanding of a reason for the brand to exist target end consumers can happen have been too small to operate. as Nike and adidas and, thus, their customers’ needs and and a solution being presented quickly and aggressive growth The darling of the sportswear Gymshark was able to provide continuous innovation can that is credible and compelling. can follow. sector is, without doubt, a relevant and targeted apparel translate into effective growth If I relate the analogy to an Any segments where Gymshark who, at barely seven solution directly for this niche and be used in promotions to area of sporting goods that consumers are underserved will years old, are in a rocket ship audience. broaden their appeal. I know particularly well - undoubtedly see growth over the growing out beyond £240m Their ability to then broaden goalkeeping gloves - there has coming years. revenues in 2019 and pushing the appeal into the wider health Timing been an explosion of “brands” The key for the budding ever onwards to, perhaps, and fitness market is now There is little doubt that, over the past few years driven, entrepreneur is to find those £1billion plus. allowing them to grow at the whatever the brand and strategy, not least, by the ease with which areas, create a relevant and With many brands trying to aggressive rate which they are. timing (and some might say gloves can be sourced in small compelling brand and then target be like Gymshark, only a few As a business they understand luck) can also play a huge part quantities from (predominantly) effectively. are creating the buzz needed that at the core of any successful in product development and Pakistan. Those that manage this will to potentially have similar business is the consumer. launch. Companies must have However, the result is a glut continue to drive this aggressive success, yet the global sports Carefully selecting and an understanding of the social of bog standard, uninteresting, start up culture and further fuel apparel market is expected to understanding that consumers context into which their product price point driven product, the sports apparel market. “The cornerstone of much of this growth is the ability of these brands to exploit a niche”

www.sports-insight.co.uk ROUSSELOT SI page_SPORTS INSIGHT 13/03/2020 09:57 Page 1 11

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TARGET DRY 1.2_SPORTS INSIGHT 10/09/2019 10:00 Page 1 OUTDOOR INSIGHT 15

Olympic medallist Keri-anne Payne signs on with dryrobe SURFING ENGLAND JUNIOR Dryrobe have announced two- Since retiring in 2017, time World Champion and Keri-anne has switched her TEAM GET FIRST Olympic silver medallist Keri- attention to swimming coaching. anne Payne as their latest brand Alongside her husband David EVER SPONSOR ambassador. Carry, another former Olympic dryrobe, producers of the Having represented team GB swimmer, the couple formed world’s most advanced for 12 years, Keri-anne’s success Triscape, a scheme to help change robe, have announced helped to raise the profile of open inspire more people to get into a new partnership with water swimming in the UK and now swimming. Surfing England that sees having teamed up with dryrobe, Speaking about the new them become the official she hopes to inspire more people partnership with dryrobe, Keri- sponsor of the English Junior to take the plunge and try it for anne said: “My passion will surf team. themselves. always be in the open water and It is hoped to aid the Keri-anne’s credentials as a I love finding new ways to enjoy development of young first-class swimmer standout it, especially in the cold! When English surfers, helping them from just 15 years old when she dryrobe asked me to join the reach their full potential. broke the British junior 800-metre team it was a no brainer because As the first time that the freestyle record. In 2006, Keri- it’s already an integral part of my England Juniors have had anne switched her focus from the routine and kit bag (and should their own sponsor, the team pool to the open water, winning a be part of every open water thrilled to welcome Keri-anne can’t wait for her to be a part will now have access to top silver medal for Great Britain in the swimmers too!). I also really to team dryrobe. Her passion of. Everyone here is excited level coaching, support staff inaugural 10k Open Water Swim at love how much time dryrobe for open water swimming and to be working with Keri-anne and training plans as they the 2008 Olympic Games. As well are putting in to ensuring they enthusiasm for getting people into as she helps to inspire the prepare to compete in events as competing in both the 2012 and remain sustainable with a range the sport makes Keri-anne the next generation of open water throughout 2020 and beyond, 2016 Olympic Games, Keri-anne of eco-friendly products.” perfect fit for dryrobe. We’ve got swimmers.” including the 2022 Youth also went on to win World honours dryrobe Founder and Director, some really interesting projects To find out more about Olympics in Dakar, Senegal, in the 10k both in 2009 and 2011. Gideon Bright added: “I’m lined up for this year that we dryrobe, visit www.dryrobe.com where Surfing will make its debut. To announce the partnership, dryrobe joined the English Junior squad in Montane secures Inverleith LLP investment training at the Wave, Bristol, to deliver their official Team Montane, the UK outdoor JAKE DOXAT, MONTANE’S England dryrobe gear. In clothing and accessories MANAGING DIRECTOR developing the next company founded over 25 years generation of elite English ago, has received investment surfers, the Wave will be a from Edinburgh-based game-changing facility, specialist consumer brand allowing athletes and investor Inverleith LLP, which coaches to perfect their skills has secured a majority stake in and analyse performance in the company. the state-of-the-art Wave Montane has established itself pool. as the leading European specialist Ben Powis, Commercial brand of lightweight, breathable and Operations Director for outdoor clothing and equipment Surfing England said: “It’s no for fast-paced mountain sports. exaggeration to say our Established in 1993, Montane partnership with dryrobe is a focuses on serving committed game changer for the Junior and highly active hillwalkers, team. We have our sights set mountaineers, climbers and trail on the Dakar 2022 Youth runners. Its range has steadily Olympics and the support expanded to encompass a broad the distribution of its specialist new owner who recognises continuing to contribute to from dryrobe means we can range of outerwear, mid and base fast-paced mountain sport products the strength of Montane’s Montane’s growth as a Board put structured training plans layers, legwear, backpacks and both in the UK and internationally, differentiated position, who shares Director.” in place, bring in top class accessories for both men and with a sharpened focus on product the company’s values and beliefs Following the majority sale to coaching and support staff, women, with its products sold both development in this rapidly growing and who has the consumer and Inverleith LLP, after a period of and take full advantage of the in the UK and internationally. market. commercial expertise to help steer transition, Doxat will step back amazing facilities at The It targets, specifically, the Jake Doxat, Montane’s Managing the company to its next level of from the day-to-day management Wave.” high-performance segments of Director, said: “I am delighted to growth. of the company, while remaining dryrobe Founder and the outdoor markets, with a focus have secured Inverleith LLP as the “I am confident that Montane a minority shareholder, Board Director Gideon Bright on consumers who connect with majority investor into Montane. will continue its positive Director and focusing on a new added: “The pool of talent in Montane’s ‘Further. Faster.’ mantra. After over two decades at the momentum under its new role as a global brand ambassador junior surfing right now is Montane prides itself on the helm, it is time to hand over the and complementary majority for the company. amazing and we’re confident quality and innovation of its high- reins of Montane to a passionate shareholder. I look forward to Paul Skipworth, Inverleith that backing this incredible performance technical outdoor LLP Managing Partner, said: “I team of surfers can make a clothing and equipment. The am delighted to see Montane join real difference in helping company, based in Ashington the Inverleith family of consumer them achieve their potential. in the North of England, enjoys brands. Consumers in this area The future of English surfing endorsements from professionals are seeking brands with heritage, is looking very bright and within the fast-paced mountain authenticity and credibility; we’re so proud to be a part of sport environment, as well as brands that are both highly it.” being the British Mountaineering functional, yet also attractively Council’s recommended clothing designed. Montane fits these and pack partner. requirements as a company and The company is also headline brand that has been built steadily sponsor of a number of globally over the last 25 years and has recognised events such as the Tor become recognised and admired des Géants, The Montane Lakeland within this environment. We look 100, The Montane Yukon Arctic forward to enabling an even wider Ultra and The Montane Spine Race, audience to engage with Montane some of the most challenging and in the UK and internationally, famous ultra events in the world. helping them to fuel their passion The investment from Inverleith for outdoor sports with a ‘Further.

LLP will see the company expand Faster.’ mindset.” YOUNG TOM PICTURE CREDIT: X SURFING ENGLAND. DRYROBE

www.outdoor-insight.co.ukwww.sports-insight.co.uk IRONMAN page_SPORTS INSIGHT 21/02/2020 11:07 Page 1

New Spring/Summer 2020 Collections available in selected Boots stores and online at: fostergrant.co.uk OUTDOOR INSIGHT 17

PREPARATIONS ARE IN FULL SWING OutDoor by ISPO 2020: Significant improvement thanks to industry feedback

reparations in Munich for the concept in the run-up to the get an additional presentation to sports retailers and buyers at second OutDoor by ISPO are premiere, we sought close contact opportunity in the adjacent hall. no additional cost and also make in full progress. ISPO.com with the industry at all levels, both This way we create a connection appointments on site directly in Ptalked to Markus Hefter, Exhibiton through our Advisory Board and between inside and outside. the system. The tool is currently Group Director of OutDoor by expanded network and through available in eight languages. ISPO and ISPO Munich, about our partner, the European Outdoor How do you increase feedback from the industry and Group. All in all, the feedback for the quality and Will visitors and how this is being incorporated the first event was very positive, internationality of exhibitors again have into the planning for 2020. but of course - as with every the trade visitors? the opportunity to With 1,018 exhibitors and more new project - there were also The quality of the trade visitors in stay overnight at the than 22,000 trade visitors, OutDoor numerous suggestions for specific 2019 was very good. Over 80 per camping site this year? by ISPO 2019 celebrated a successful improvements. We are very happy cent of the more than 22,000 visitors Yes, this year we will again set MARKUS HEFTER, EXHIBITON GROUP premiere in Munich. A new concept about the varied feedback, because DIRECTOR ISPO MUNICH AND OUTDOOR stated in the official visitor survey, up a camping site within close and an extensive supporting only then do we know what moves BY ISPO AT MESSE MÜNCHEN conducted by Messe München, proximity to the exhibition halls. programme turned Europe's people and how we can improve. We IMAGE CREDIT: MESSE MÜNCHEN that they had decision-making In our eyes, it serves not only as an largest outdoor trade fair into a are now in the direct implementation authority in their professional alternative to a hotel, but also as a comprehensive experience platform. of the corresponding measures. areas without reducing the beautiful, capacity. In order to further increase meeting place for the industry. The Eighty-seven per cent of all airy ambience. At the same time, we the quality and quantity of the proximity to the bathing lake in visitors to OutDoor by ISPO 2019 What do the optimised promote a more even visitor flow. visitors, and to make better use Riemer Park was already very well described their visit to the event as hall layout and new of the potential of international received last year. This summer, "good" to "excellent" according to planning of the outside Will the outdoor area distribution networks, we expanded the trade fair campers can look official market research conducted area look like? and the atrium be used our “Altogether to Munich” forward to additional and improved by Messe München. Feedback from The generous distribution of the the same as last year? invitation and matchmaking tool. gender-specific sanitary facilities, the industry shows that OutDoor exhibition space across nine halls The location of the Outside Our exhibitors can activate their an optimised catering offer and has arrived in Munich. The goal and the outdoor exhibition area, the Exhibition Area adjacent to Hall own dealer network, subsidiaries or extended green areas for tents. for the second edition in 2020, to very wide central aisles and open B6 proved to be less than ideal. distributors with just a few clicks For a cosy end of the evening we be held on June 28-July 1, is to stand design provided the desired The area was too much separated via the online-based invitation also set up a central fireplace. It is optimise the format and improve it relaxed marketplace atmosphere from the main events in the halls tool. With "Altogether to Munich", expected that it will be possible to in a customer-oriented manner. last year. Subjectively, however, and the outdoor feeling, with the exhibitors may send four-day tickets book the site from March onwards. Markus Hefter, Exhibition some exhibitors were under the exception of the evening events, did Group Director of OutDoor by impression that there were fewer not really come up. Our new concept ISPO and ISPO Munich, explains visitors on the floor than actually provides an integrated outdoor area which specific adjustments the attended. In addition, the flow of in the atrium between the A and industry can look forward to. visitors in the C-halls of the site B halls. This is then divided into was not entirely satisfying for us. a relaxation zone, an activation How did the industry For 2020, we are optimising the hall zone and two party zones. A central react to the premiere layout. We will only occupy the A HangOut area is complemented by of OutDoor by ISPO? and B halls with access to the atrium. activity-based areas that encourage Have you received any The central aisles will be made a participation - for example with direct feedback? little narrower. This means that we the integration of slacklines. As we had already done when gain more exhibition space in each Exhibitors who present themselves developing the OutDoor by ISPO hall and make better use of niche in this area with their booking “Our exhibitors can activate their own dealer network, subsidiaries or distributors with just a few clicks via the online-based invitation tool”

www.outdoor-insight.co.ukwww.sports-insight.co.uk outdoorwww.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub e place to source all your products and services

Support steps New CamelBak Pivot ODLO Fast & Light Alipne Packable Featuring recycled materials, the Roll Top Small and quick to pack, super light and forward Pivot is made from 50 per cent repurposed extremely functional – Odlo’s outdoor Down Gilet This Packable Gilet is packed Launching now…the new Provision 4. materials! A stylish design and versatile performance line FLI (Fast & Light) with RDS certifi ed Down and A mild-to-moderate guidance shoe and it features, it makes a great commuter prepares outdoor enthusiasts for anything boasts a water repellent outer! The exemplifi es technical support in running backpack. It weighs just 340g yet o ers the weather throws at them while hitting the Alpine gilet is perfect for outdoor shoes through the dynamic arch feature, space for everything you need including a trail. Incredibly lightweight, the FLI 2.5L adventures, whatever the weather. Innovarch. Unique to Altra, Innovarch uses secure zippered essentials pocket and an Jacket is the perfect packable companion for proprioception to help slow down pronation expandable bottle pocket. outdoor adventures. and neutralise your step cycle – this feature only engages when you need it without interrupting your natural stride. Embrace the space. 0161 366 5020 0116 234 4611 07581741799 028 9079 0588 [email protected] [email protected] [email protected] [email protected] www.altrafootwear.co.uk www.camelbak.co.uk Odlo.com www.macinasac.com

A match for winter Perfect for small Comfort, durability Lightweight and The British Isles winter weather is no families and breathability comfortable match for the Women’s Extrem 5000 The Portree 500 is an easy pitch, three- The Frontier Women's Pant is an all-round, The Gemini is a lightweight, and comfortable Vented Waterproof Jacket. Sleet, blizzards poled tunnel tent that features a side entry high performance Soft Shell pant for active two-layer, HydroDRY jacket. It boasts mesh and driving rain, it’s a tough barrier for all, door and full stand up height living space. use on technical terrain. Combining 175g and ta eta combination lining for active thanks to totally waterproof, three-layer Clear windows allow light to pour into the and 275g EXOLITE fabric these pants comfort; grown on, fully adjustable hood GORE-TEX, with reinforced areas to protect spacious porch area, with Vango's lights out o er comfort, durability and breathability with a wired peak and roll away feature and a the jacket from rock and rucksack abrasion. bedroom area ensuring a darkened space for when moving fast in alpine terrain. An double storm fl ap over centre front zip. Other The adjustable hood is designed to fi t better sleep in the great outdoors. This tent entirelyre-engineered fi t block is combined features include two hand pockets, hook and comfortably over your head with or without is perfect for small families, couples, friends, with essential mountain features such as loop tabbed inner pocket, adjustable cu s a climbing helmet. weekend camps and festivals. integrated venting pockets and reinforced and drawcord adjustable hem. kick strips.

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@Outdoorinsightuk OUTDOOR INSIGHT 19

SNUGPAK SPARTAN ENTERS TRAIL RUNNING EMBRACES NEW Spartan, the world’s leading The inaugural Spartan UK MANUFACTURING extreme wellness and trail season will unfold in some of endurance brand, is entering the nation's most breath-taking INITIATIVE the UK trail running market landscapes, beginning on June Snugpak, the UK’s leading for the first time in its latest 21, 2020, at the Glanusk Estate, in sleeping bag and insulated push to expand and innovate its the heart of the Black Mountains, clothing manufacturer, fitness footprint. fittingly followed by a 10k at has decided to take a For the 2020 season, Spartan ‘Spartan’s UK home’, Marston radical new approach to will host 10k and Half-Marathon Lodge, on July 12. Each event will its operational practices. trail events at two of its most scenic feature stretches of rugged terrain This will result in an venues; Glanusk Estate, Wales, and and natural obstacles, such as river increase in productivity Marston Lodge, Midlands. crossings, scrambles, log hops and and employee satisfaction Joe De Sena, Spartan Founder technical single-track that define a across the board, while and CEO, said: “Following the traditional trail race. The races will also reducing Snugpak’s successful 2019 launch of Spartan coincide with Spartan’s Obstacle carbon footprint. Trail in five countries, we’re excited Course Race (OCR) race weekends, After several months of to expand our experience and bringing the electric atmosphere of successful trials, Snugpak community by introducing the the brand’s event festival to the trail is taking the progressive growing sport of trail running to running community. step of embracing the our event line-up in the UK. The The UK trail launch follows opportunities provided by ancient Spartans were known to the recent announcement of working a four-day week. As run on the mountainous trails of the 2020 “Spartan Trail World a manufacturing company, Sparta, so it’s a natural extension of Championship,” a series of six and Trail Lead, said: “As we season couldn’t be more suited, the traditional short day on our brand as we work to motivate trail running events across the continue to grow as a brand, it is offering spectacular views, varied a Friday leads to a distinct people everywhere to step outside globe, which combine to cover vital that we add more products terrain and natural obstacles drop in productivity, not of their comfort zones and learn four continents and a $270,000 to support this expansion and in abundance. I look forward to mention the extra costs there’s no limit to what they can USD prize purse. The series is the decision to branch out into to integrating the passionate and environmental impact achieve. Spartan Trail in the UK part of the brand's bid to bring the world of trail was an easy community of trail runners into of commuting, heating and will provide a new opportunity for new experiences to its racers and one, with trail running’s values our Spartan UK family, while lighting for only part of a day. existing racers while offering the achieve its worldwide mission to of transformation, resilience also showcasing the epic sport of With this in mind, and trail running community an event transform 100 million lives. and self-belief aligning closely trail and its endless physical and backed up with evidence like they have never experienced Karl Allsop, Spartan UK and with ours. The two venues that mental benefits to our regular of overall increased before.” Ireland Director of Production feature in our inaugural trail Spartans.” production and employee satisfaction, the company will change working hours to fall between 8am-5.30pm, Monday to Thursday, with effect from April 3, 2020. Vango announces eco-friendly camping Darren Burrell, Sales Director, said: “Based on independent and collaboration with the National Trust government studies, including Sweden’s six-hour Vango, the UK’s leading workday experiments, many camping and outdoor companies in the UK and equipment brand, and Europe’s abroad are starting to rethink largest conservation charity the traditional working week, are launching a recycled to increase productivity plastic camping collection, and enhance employee including eco-friendly satisfaction through a tents and sleeping bags. better work-life balance. Made from a new Sentinel Eco “Those companies which fabric incorporating recycled have already taken the leap PET plastic bottles, salvaged from in reducing working hours or waterways, streets and landfill, days have seen a reduction the tents use a minimum of 69 in sick days, improved staff plastic bottles for the three sleeper morale and increased output. Devon tent, through to 302 plastic That’s certainly what we’ve bottles for the six sleeper Antrim found during our trial period In the first year of release, it and what has ultimately is projected that the National convinced us of the business Trust camping collection will case, our team were never in repurpose almost 295,000 PET any doubt it was a great idea!” plastic bottles. The sleeping bags Disruption to customers in the National Trust collection Vango will contribute a minimum introduces the opportunity for Trust, added: “We are delighted to will be minimal as most sales feature a 100 per cent recycled of £10,000 to the National Trust, our sustainability conscious have collaborated with Vango on activity takes place earlier filling made from used plastic to help fund conservation projects campers to use great kit which this eco-friendly collection. We in the week and the focus bottles that are reprocessed and in England, Wales and Northern offers the trusted Vango know that the more connected on despatching orders by turned into a polyester fill. Ireland, so that future generations performance while recycling people feel with nature the Thursday will be positive. Rarely seen in the industry, can enjoy the places, we as a some of the plastic bottle waste more likely they are to care There will be no facilities the tents and sleeping bag are nation, love to experience. we see impacting our planet. for it. Camping is probably the to accept deliveries on a patterned with a striking oak leaf The industry leading collection “The outdoors is vital, not closest anyone can get to nature, Friday (the last working repeat print. Carved into the first was launched at the Caravan, just for our enjoyment, but to therefore this collaboration was Friday, March 27). built property the charity took into Camping and Motorhome Show the future of our planet. That’s an obvious one for us. Alongside its care in 1896, Alfriston Clergy in 2020 at the NEC, Birmingham. why this collaboration with the offering supporters the chance East Sussex, the oak leaf continues Three tents, the Devon 300, National Trust seemed fitting, to buy these tents for their own to be instantly recognisable, and an Cumbria 500 and Antrim Air to invest the time and effort into adventures, we are also setting obvious choice for the collection. 600XL, as well as two styles of researching new ways of tent up pre-pitch camping options in The collaboration with the sleeping bag, the Gwent and fabric construction aligned with some of our National Trust tent National Trust celebrates the Surrey, featured at the NEC. the need for all of us to be more campsites. These include Wasdale organisations’ shared passion for Rob Birrell, Vango’s Marketing environmentally conscious.” in the Lake District, Dolaucothi enjoying and caring for the great Director said: “We are very excited Clare Brown, Head of Brand in Wales - the location of the only outdoors. Through sales of the to collaborate with the National Licensing and Commercial gold mine in the Trust’s care - and National Trust camping collection, Trust. This new collection Development for the National Highertown Farm in Cornwall.

www.outdoor-insight.co.ukwww.sports-insight.co.uk 20 OUTDOOR INSIGHT GLORIOUS FEELING

STARING DOWN THE BEAST Kayaker Dane Jackson tells the story behind his breathtaking 134-foot descent down the Salto del Maule waterfall in Chile, the second highest in history

he reigning ICF canoe Maule four years ago, it's the safety, and it was a dream drop of did stay in my boat as I popped and realised it was the tallest freestyle world champion most obsessed I've been with a mine, so I knew there was nothing up, I ended up coming out of my drop I had done, maybe I would grew up travelling the USA waterfall - constantly looking else I'd rather be doing then. boat after which does take away have been more nervous or Tin an RV with his family, getting at photos and videos trying to from it being a perfect descent as hesitant. I would have still had homeschooled by his mother and make up my mind on it. It looks Can you describe the I wasn't able to simply just paddle a great line, but I might not have chasing kayaking competitions so perfect and the location is feeling on the edge, just as away from the drop. That being had the same confi dence. with his father, Eric Jackson, an breathtaking, but there were you are about to drop? said, with a drop of that power and Olympic paddler and founder of a lot of question marks on the It's hard to describe as it happens height, how things turned out is Do you ever want to try and the company Jackson Kayaks. depth, which is what mainly so fast but, more than anything, still a win for me. Though things beat Tyler Bradt's 189-foot The 26-year-old, who has now stopped me from committing to it's the moment where everything could have gone a bit better, with Palouse Falls world record? completed six waterfalls that are at go see it. When I got a message kind of snaps into place for me. waterfalls of that size, things I wouldn't call it a pursuit, least 100-feet high, has spent the in January showing a good clip It's where it's time to see if the lip could go much worse so I am although I'm sure there is one last decade travelling the planet in of it, I knew it was time to see it acts like you imagined, or react stoked on how it all turned out. out there somewhere. It's going search of new places to freestyle for myself and make the call. properly if not. It also is the most to be hard to fi nd a drop as kayak as well as dominating the glorious feeling coming over that Is it the most adrenaline perfect as Palouse. If I fi nd it, competition scene since he won the How do you prepare yourself blind horizon and then staring spiking kayaking and the opportunity presents Whitewater Grand Prix in 2011. mentally for something as down the beast because most experience that you have itself, maybe I'll take a look but Here is what the Tennessee scary as the waterfall drop? waterfalls you get water in your ever undertaken? I'm not on the hunt as I have got native had to say after his latest The biggest thing is making face and realistically only have It defi nitely was one of my lots of other things I want do. adventure feat shocked the world: sure to cover all the bases from clear vision as you are coming over greatest experiences. I wouldn't the line itself, to what could the lip. That's the moment you necessarily say it was another level What new kayak places are How much research went go wrong and where to have remember most and Maule was of adrenaline considering I still had you looking to explore for into identifying this safety, and then have an internal the greatest I've ever experienced. to focus on what I had done before. the remainder of this year? particular waterfall, and discussion on whether or not I also didn't know the height as I I just touched down for a two- what makes it so special? I have 100 per cent confi dence Did everything go to plan, wanted to wait until after I ran it to month trip in Indonesia where Whenever there's a moment where in hitting the line. By covering or were there things measure it. I wanted to wait until myself and a few friends plan you get shown a waterfall that all of that, feeling 100 per cent that went wrong? after because, by looking at it, I felt to try and run a bunch of new hasn't been done, or you come on the line, as well as preparing In the end, everything from the lip, it looked a similar height to what waterfalls and sections. Beyond across a photo, it always sparks for what could happen and to my line, to the hit at the bottom I have done before. Everything Indonesia, I'm not very good something that makes you have to accepting that, it allows me to went as perfectly as I could have made me really confi dent in doing at planning ahead. My goal for answer the question; is it possible? make sure I am doing it for the ever imagined. Unfortunately, the line right, which allowed me this year is to try to break my I've been shown drops before, right reasons. For Maule the line after I hit, my skirt came o fi lling to do exactly what I needed to do. usual routine, check out new but when I was shown Salto del looked amazing, there was solid my boat with water. Although I If I had measured it beforehand places and fi nd fi rst descents.

How proud are you that DANE JACKSON POSES FOR A you have overcome PORTRAIT AFTER DROPPING THE SALTO DEL MAULE 134 FOOT WATERFALL, THE hearing di culties to SECOND GREATEST KAYAK DESCENT, excel in your sport? ON THE SALTE MAULE RIVER IN CHILE PHOTOGRAPHER CREDIT: I wouldn't say there was much COREY RICH/RED BULL CONTENT POOL to overcome as there isn't much auditory stu I can't pick up or need to pick up. Beyond maybe not being able to hear what the plan for the next day is at the campfi re, there's not a whole lot of disadvantages. If anything, it's an advantage as I am able to read lips, which means I can understand what someone is saying from across the river when describing what's coming up or what the plan is. © Red Bull Media House

@Outdoorinsightuk OUTDOOR INSIGHT 21

Wainwrights film has been launched SHERPA ADVENTURE GEAR LAUNCHES SCHOOL A new film telling the story of ultra-runner Paul Tierney’s incredible 214- DAYS PROGRAMME peak Wainwrights record Sherpa Adventure Gear has support these children allowing has been launched. taken its ongoing mission them to remain in primary The inov-8 ambassador to provide education and education and transition to completed the 328-mile employment in Nepal to the secondary school, thereby challenge in June 2019, next level by launching a new helping them to keep out of summiting all 214 of Alfred give back campaign with the child labour and marriage and Wainwright’s Lake District target of providing 10 million hopefully onto exciting and peaks in a new record time school days by 2030. prosperous life choices. of six days, six hours and five Toby Davies, Sales and Brand “When people have the minutes. Manager of Sherpa Adventure knowledge and skills they need Paul ascended 36,000m Gear Europe, said: “Primary to succeed, we all benefit which (the equivalent of four school education in Nepal is is why our brand ethos is to times up Mount Everest), free so enrolment is high, but so encourage a life of learning and battled sleep deprivation is drop out. Often the materials adventure.” and conquered all manner needed for a successful Sherpa Adventure Gear was of weather conditions on education – books, writing set up in 2003 by Tashi Sherpa. his way to beating Steve materials and so on – have to It employs over 1,500 locals, the Birkinshaw’s previous record be provided by the family. In a majority of whom are women by almost seven hours. country where the average daily who would previously not have The film, by Dave income is $2, this often proves had the opportunity of paid MacFarlane (dmtwo.media), too much. employment. From technical tells the story of Paul’s epic “We have partnered with clothing and outdoor adventure running adventure over the charity Room to Read gear, to handcrafted knitwear England’s highest peaks – a beautiful Lake District in all its him over different sections of who provide teacher training, and travel kit, this is a small story that gripped not only glory.” the route. materials and environments to brand with a big heart. running communities but Paul followed a similar route The Windermere-based also the wider sporting world. to Steve, who spent months 36-year-old, who used inov-8 Paul Tierney – Running mapping out what he believed to kit – including new graphene- The Wainwrightsis screened be the quickest, continuous on- grip shoes – during the on inov-8’s YouTube channel. foot route over the 214 peaks that attempt, finished the challenge For full details visit www. featured in Alfred Wainwright’s wearing the Ambleside inov-8.com/paul-tierney- iconic seven-volume pictorial Athletics Club vest of his running-wainwrights guide to the Lakeland fells. friend and team-mate Chris Paul said “Dave has done The Irish-born running coach Stirling, who passed away in a superb job with the film. It and ex-policeman slept, albeit 2019. Paul ran in memory of highlights what a huge team briefly, in a van at road crossings, Chris and has so far raised effort it took to beat Steve’s with groups of runners taking £35,000 for the charity MIND record and also shows off our it in turns to pace and navigate UK via this page

The North Face presents: Run For The Arctic

In November last year, The North Face Athlete, Pau Capell, took on his most ambitious project yet, running 250km through the Arctic to raise awareness of climate change and the disastrous impact it’s having on our planet. Facing sub-zero temperatures, fierce winds and snow-covered trails, Pau began his journey in Alta, Norway – way above the Arctic The North Face sought the POW Europe Coordinator circle – finishing in the small port help of renowned glaciologist Brita Staal spent her first living of Nordkapp. Even in the extreme and Protect Our Winters Europe years in Alta, knowing exactly conditions, the 2019 UTMB winner board member, Dr Heidi Sevestre, how harsh the conditions that Pau covered the 250km in a staggering to better understand the impact experienced can be. Snowsport Scotland five days. climate change is having on the Staal added : “The importance For Pau, this distance was fragile Arctic ecosystem and the of spreading awareness on the partners with Ellis Brigham significant. After seeing the effects global challenges it’s likely to impacts of climate change is of climate change first-hand during create. growing by the hour, and it is Mountain Sports long days spent in the mountains, Dr Heidi Sevestre, said: “We imporant that we use our voices he knew he wanted to help raise are tightly connected to the Arctic across all our global communities For the next two years, Ellis since opening our first store in awareness of the issue. So, when and we know that if we do not act and walks of life to call for action. Brigham Mountain Sports will Aviemore back in the 80’s. This he learned of shocking research now, the Arctic could increase in We hope Pau can ignite true climate be the official sponsor of the sponsorship enables us to help showing polar bears are being temperature by about five to ten action through this project.” Snowsport Scotland Park and develop the freestyle scene at forced to travel up to 250km extra degrees by the end of the century. To support Pau’s project, The Pipe Performance Team plus both pro and grassroots level.” to find food to survive, his project This means the sea level may rise North Face will offset all carbon the Triple Crown Freestyle Trafford Wilson, Snowsport was born. much faster, heat waves could emissions produced during the tour which takes part in three Scotland’s CEO, added: “Our Pau said: “When I first arrived in become more frequent or other expedition and will carry on environments; indoor snow, dry aims and objectives are clearly Norway the cold really surprised extreme events will occur that will doing so for all of our athletes’ slope and mountain. aligned, and we look forward me. It was daunting to think I would directly affect us. expeditions. Mark Brigham said: “Ellis to working with such a great run 50km a day in such conditions. “What’s important to understand To watch Pau’s first ever winter Brigham Mountain Sports has organisation to help grow Park But I believe it’s important to is that we are the main cause of project and learn how you can offset a long history of supporting and Pipe participation across experience new places and take climate change, which means we your carbon footprint through their and developing snow sports in Scotland and to help more of time to appreciate new challenges. are the main solution. So today, partner Protect Our Winters, visit Scotland including the National our best athletes perform on the Two years ago, when I learned every action we take on a daily basis www.thenorthface.co.uk or follow Freeride Championships and world stage. Members can enjoy about the research, I wanted to do can have a positive or a negative them on @thenorthfaceuk on The Scottish Freedom Series. benefits and special promotions something as close as possible to impact on our climate. Let’s make Instagram, and @thenorthface on We’ve been affiliated with the in Ellis Brigham stores and via what the bears experience.” sure it’s a positive one.” Facebook. Scottish snow sports scene the Snowsport Scotland app.”

www.outdoor-insight.co.ukwww.sports-insight.co.uk 22 INTERVIEW

A CHANGE OF STEP INTO THE FITNESS INDUSTRY inding her passion for I gained my diploma in Culinary dance at just fi ve years- Arts, passing with distinction.” old, Flavia Cacace-Mistry Jimi studied at the prestigious Fbegan ballroom and Latin dancing Leith's School of Food & Wine, at her local Hurley’s dance co-founded by ‘The Great British school in Guildford, where she Bake O ’ judge, Prue Leith. later connected with her long- term dancing partner, Vincent Career change Simone. “It was a very good Flavia now has another string to school which also ran classes her artistic bow. After her last tour for competition dancers from all with Vincent ended in April 2018, over the world,” she tells me. she decided to redirect her path and The Italian-born star’s go for a career change, seeing her unrivalled dancing prowess saw retrain as a Level 3 personal trainer her win numerous junior medals and certifi ed nutritional advisor. (rosettes) before she started “After 25 years of dancing, I felt competitive dancing at 14, teaming that, both mentally and physically, up with Vincent to together enjoy I needed change and challenge to international success on the regenerate my body and mind post competition circuit in Canada, those many years of performing,” Singapore, Japan and beyond, she explains. “I wanted to start and showcasing their sensational looking after my aching muscles salsa skills and other mesmerising and joints and to recharge my moves in their sizzling routines mental and emotional wellbeing aboard cruise ships. following all those years of hard Their big break came on BBC work and success in my industry.” One’s TV show ‘Dance Fever’, hosted by Graham Norton, seeing FCMFIT! Fusing Flavia and her suave ‘Strictly’ dance with fi tness pro dancing partner projected Having achieved her diploma with into the limelight big-time the National Academy of Sports overnight. “It was from there Medicine, Flavia is now qualifi ed that we were asked if we would to not only train people, but to also like to take part in ‘Strictly Come help correct muscle imbalances. Dancing’, so the show found us, “Spending years performing, really, which was wonderful!” I have learnt that in order to strengthen your body, you fi rst Strictly life changing have to correct any imbalances The accomplished dancer and that your muscles may have. This her Hollywood actor husband will build a strong foundation met when they were partnered to then be able to achieve any on the 2010 series of ‘Strictly’. goals you may set yourself.” With Jimi stealing the show that Coupled with Jimi’s diploma year in Flavia’s eyes, whisking in Culinary Arts, the couple have her o her feet as her celebrity created an exciting new dance, dance partner and leading to them health and fi tness concept together. waltzing down the aisle in 2013. “We launched FCMFIT in January 2020,” Flavia reveals. “Covering all A Hollywood actor- aspects of wellbeing, from nutrition turned-dancer and chef and recipes to fi tness training, the From Bafta-award-winning ‘East comprehensive website o ers a Is East’ and sequel ‘West Is West’, world of fi tness, dance workouts, to ‘EastEnders’ and ‘Corrie’, Jimi’s ballroom masterclasses and recipes also worked alongside A-list on-the-go. Best of all, people names including Guy Ritchie, John can learn a new and gratifying Cusack, Heather Graham, Danny skill – dance - and get fi t at the Glover, Thandie Newton, Jennifer same time! So, I still get to put my Love Hewitt, Dougray Scott, Danny dancing shoes on, plus I continue Dyer and Leonardo Di Caprio in to teach dancing privately, too.” blockbusters ‘Blood Diamond’, FCMFIT o ers aerobic ‘The Guru’, ‘Ella Enchanted’ DanceHiiT workouts which and ‘The Truth About Love’. JIMI AND FLAVIA. PICTURE CREDIT: SNOOTY IMAGES you can stream live. “There will With a passion for cooking, be weekly online classes with in 2015, Jimi decided to train to me from my home, along with become a qualifi ed chef. “I started workouts, plus nutritional advice getting into cooking around ten Angela Sara West chats with former pro dancer, and amazing recipes designed years ago, mainly to have a fun by Jimi, all to help you live a activity with my daughter (from now turned fi tness professional, Flavia Cacace- better, healthier, happier life!” a previous marriage), baking A fantastic fusion of fi tness, cakes and so on. I got more and Mistry, and her ‘Strictly Come Dancing’ celebrity dance and food, the new website more into it and it became an works as a one-stop-shop for both obsession. I was self-taught until I dance partner/actor husband, Jimi Mistry beginners and those looking to take decided to study at college, where their fi tness and health to another

@SportsInsightUK INTERVIEW 23 level. “I’ll also be o ering bespoke online personal training, with PT programmes devised specifi cally for an individual and their goals, and helping them improve any It’s amazing what the mind and body muscular imbalances “ they may have.” can achieve, and sometimes the smallest Subscribers to the changes can make a big diff erence FCMFIT website will have ” access to many di erent Flavia Cacace-Mistry exercise programmes that are available to do anytime, any place, anywhere. “Most importantly, I will assess you through video messaging and put together a programme that corrects any muscle imbalances individual to you. And trust me, we all have them!” YouTube adventures Flavia says they hope to inspire people to lead a healthy lifestyle through nutrition and the day- to-day choices that they make. “It’s amazing what the mind and body can achieve, and sometimes the smallest changes can make a big di erence. We also hope that, through our online content and YouTube channel FCMTV, we can achieve this in a fun and entertaining way. There will also be a FCMFIT Facebook members group, where I will be conducting regular live classes." Peak performance - retrain your body Flavia says the idea behind FCMFIT is to retrain the body to move at its best. “Many people start an exercise routine but end up getting injured due to muscular imbalances due to various reasons. Some spend a lot of time sitting down, looking at their ‘phones, or in my case, it was progressive overload, repeatedly doing a specifi c sport or activity with the same movement, which causes muscle imbalances.” Working your body from the inside out, she ensures her clients go back to basics, training the body to move correctly at the joints and use the inner core muscles. “I work on stabilising Phase two takes the joints and teaching the it up a notch, using FACTBOX correct techniques so you can a medium tempo and To fi nd out more about FCMFIT, sign up to the mailing list at progress safely and e ectively beginning to engage more www.fcmfi t.com and follow Flavia on her social media channels for and take your fi tness to new of the outer core muscles. all her up-to-date fi tness, wellbeing and nutritional news: levels. I passionately feel that “The balance and agility everyone can fi nd their own way work is more challenging, and Instagram: @fl avia_cacace of becoming ‘FCMFIT’, and I’m we focus less on the landing Twitter: @FlaviaCacace excited to help them do that!” and more on the movement.” Facebook: Flavia Cacace-Mistry Finally, phase three, takes things Flavia’s website: www.fl aviacacace.com Get with the further, mixing power and speed. programme “By that stage, your body should be Flavia’s systematic programme functioning as well as it possibly consists of three phases, can, and your inner core should be which will work on your engaged so your spine is protected, stabilisation, strengthen your meaning you can start to push it.” core and improve your agility. Flavia and Jimi have She says the fi rst phase is like created a free FCMFIT taster a form of Pilates, which works on workout at www.fcmfi t.com the inner core muscles protecting “We hope to have something the spine. “This helps to improve to suit everyone and to build a your posture and overall range community of people who are of movement. There are many willing to make even the smallest balance exercises that are really of changes in the right direction,” controlled and slow, which help fi tness coach Flavia explains. “We to stabilise the joints. Another will both be there to support and section is agility, with squat motivate, and I hope subscribers jumps, for example, focusing will enjoy the workouts and on the landing technique.” see and feel the results.”

www.sports-insight.co.uk 24 ANALYSIS

DON'T WASTE YOUR LEADS Paul Clapham examines ways to make sure your sales force doesn't let leads fall by the wayside

It has to be the ultimate than he could possibly handle. So his own leads, which was new work in hand to turn it into a lead. new lead. If you can change that salesman’s sin – wasting a he sold about half of them to his to him. He was actually a top Polish up the charm and get on piece of commercial culture, you lead. There are a dozen and one predecessor who had gone self- class salesman, but C minus at the phone. Short and sweet is the are onto a winner. excuses for why it happens, but employed. Needless to say the sales lead generation. He left early on. way to go. “Hello Mark, it’s Paul Before the salesman writes an none are convincing. manager knew nothing about this How come he didn’t explain the Clapham. We met at the Okey email or picks up the phone he What is the point of a company cosy arrangement. problem to his line manager - he Cokey launch on Tuesday. I’d should research this new prospect spending serious money enabling That was management oversight. needed some training? How like half an hour to tell you what on the web. Start by filleting his a salesman to get in front of a It should have been picked up by come his line manager didn’t we do. Can I suggest a beer on website and follow up by reading customer if he doesn’t or can’t do some simple systems and very recommend it? OK there might Monday”. You’ll get your share of his social media posts. Anyone who his part of the deal? early. have been some pride getting in knockbacks but a decent number does that will be a mile ahead of If the salesman can’t Similar but different, in the same the way – this was an experienced of yeses, too. the salesman who doesn’t and it’s a turn a bona fide lead into an company one salesman received in person. But this has got silly fail I have heard of sales managers mark of politeness – it says, “I value appointment, you’ve got the one month as many leads as I had written all over it. who rationed out leads to their the opportunity to meet” and, as wrong salesman. Tell him to write in almost the whole of the previous I would define a lead as a name team. I understand the logic in we all know, you don’t get a second his CV. If you are generating more year. Luxury, I hear you shout. and contact details provided by not being wasteful but boy does chance to make a first impression. leads than you can handle, either Actually, no. He picked off the low- the person in question. I’d like it to it tell the salesman how lowly he It is also conceivable that within stop generating or recruit another hanging fruit and left the rest to rot. be specific to a product or service is thought of. I believe that the one of those social media posts lies salesman (I’d suggest the latter). That too was a management if possible. A telephone directory enthusiasts for this approach a screamingly loud buying signal. How good is the quality of leads failure. He was relatively is not and never was ten thousand are now called ‘former sales Finally, when the salesman gets you are generating? Salesmen will inexperienced and anyone could sales leads. You may have asked managers’. in front of the client or is talking on always say it’s poor. Sometimes have recognised that he was for this lead, classically a referral A lead is still a lead until the the phone or emailing he may be they are right. Check it yourself. destined to struggle with a glut of (which, I confess, I have always prospect says no. Convincing tempted to build his pitch around Here are some horror stories riches. Investing a small amount of been lousy at asking for). salesmen of that is hard work statistics. It looks professional from personal experience and time and money in back-up would Is someone giving you their even when you show them all the doesn’t it? The problem is, it’s hopefully the solution. In my have enabled him to do a good job business card a lead? It might relevant stats, some of which are ineffective. Over 60 per cent of first job after university there for the rotting fruit. be. If the contact says ‘call me’ eye-popping. There is no doubt people remember a story and a was a guy in London whose Then there was the guy working or similar, it’s definitely a lead. that salesmen give up too soon little over five per cent remember a territory generated more leads in a company where he had to find If not, I suggest you’ve got some and go on to the bright and shiny statistic. “Before the salesman writes an email or picks up the phone he should research this new prospect on the web”

@SportsInsightUK FRESH news stories & everything Ride, Swim & Run in the Triathlon World tri-insight.com

TRIATHLON SHOW: PTO $2,000,000 LONDON POSTPONED P28 BONUS PROGRAMME P27 TRY ON THE TYNE P30

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www.tri-insight.com PTO sky_SPORTS INSIGHT 12/02/2020 12:33 Page 1

TRI INSIGHT 27 C LLINS CUP™ Cervélo are Official Bike Partner for the MAY 28 – 30, 2020 | SAMORIN, SLOVAKIA Brighton and Hove Triathlon

Global cycling brand, Cervélo During the weekend of the further surge in numbers this have been signed as the Official Triathlon, on September 12-13, year. The Triathlon has grown Bike Partner for this year’s Cervélo will have an Expo tent to become the largest Triathlon Brighton and Hove Triathlon. at the Event Village offering on the South Coast with 1,600 Cervélo is one of the leading sampling and experiential competitors in 2019. manufacturers of time trial and activities. They will be on hand to This year organisers are triathlon bikes and build some answer any questions participants expecting in excess of 2,000 of the fastest road and triathlon or spectators have on cycling. participants over the course of bikes in the world. This year will be the fifth the weekend. Alex Croucher, Account Brighton and Hove Triathlon Participants come from all Manager for Cervélo UK, said: and with last year’s sell out over the UK as well as the USA, “Cervélo are delighted to be weeks prior to the event, Hong Kong, Australia and Europe supporting the Brighton and organisers are expecting a to compete on Hove seafront. Hove Triathlon for 2020. The Showdown event offers a great location with a fantastic course and most importantly a wonderful In Samorin. atmosphere for athletes and spectators alike. At Cervélo we have our heart in Triathlon and love supporting events which May 28–30 encompass the spirit of the sport.” John Lunt, Triathlon Race Director and Company Owner, said: “We are delighted to partner with such an iconic triathlon brand. Cervélo, without a doubt, produce some fabulous triathlon bikes. We look forward to working closely with them.” PTO Announces $2,000,000 hosted by Annual Bonus Programme The Professional Triathletes Tim O’Donnell, co-president Organisation has adopted a of the PTO, added: “The $2,000,000 Annual Bonus adoption of the PTO Annual Programme pursuant to which Bonus Plan, together with the athletes will be paid based on $2,000,000 payments at The their PTO World Rankings at Collins Cup, means that so far the end of 2020. in 2020 the PTO will be paying The bonus amounts range 200 professional triathletes from $100,000 for the PTO world $4,000,000. We believe that number one male and female this demonstrates the value and athletes, to $10,000 for the PTO benefits of professionals being world number 20 male and female off race in a large event, doesn’t unified in our own organisation athletes. In addition, male and mean that their year’s performance and we hope that this is just the female athletes ranked at the end should go unrewarded.” beginning of the many ways the of the year between 21-50 will each The PTO World Rankings is a PTO can bring not only a voice be paid $5,000 and those ranked first-of-its-kind ranking technology but meaningful contributions between 51-100 will be paid $2,000. to measure the greatest non- to our sport.” Rachel Joyce, co-president of the drafting professional triathletes. All licensed professionals $2M PTO, said: “We are very pleased to It is a worldwide benchmark of are eligible to be members be able to adopt an annual bonus consistent excellence in triathlon. of the PTO and there are no PRIZE PURSE programme that rewards athletes In addition to being the basis for costs or memberships fees. for outstanding performances the PTO Annual Bonus Programme, More information can be throughout the year. The triathlon it is used to determine automatic found at protriathletes.org or season is a long one and just qualification spots for The Collins by e-mailing membership@ TheCollinsCup.com because an athlete might have an Cup. protriathletes.org

www.sports-insight.co.ukwww.tri-insight.com 28 TRI INSIGHT London Bike Show and Triathlon Show: Plas y Brenin appoints London are postponed new Learning and The Triathalon Show: London and the London Bike show have Development Director been postponed due to concerns regarding the Coronavirus. National Outdoor Centre Plas y Brenin have appointed Dr Loel With more positive tests of Collins as Director of Learning and Development, a new role for COVID-19 being reported, the the Snowdonia-based centre. organisers of the shows, which Dr Collins brings a wealth of experience to the role, having taught were to be held at London ExCel in outdoor education and the National Centres in the UK for over 30 on March 27-29, and were set years. With a wide range of high-level UK governing body coaching and to have attracted thousands of guiding qualifications, notably in canoeing/kayaking, free-heel skiing, visitors to see the latest bikes, kit, mountaineering, rescue and emergency care, swift-water and mountain innovative triathlon technology and rescue, Dr Collins retains a strong professional and recreational accessories from 200 brands, have interest in the outdoors. decided to push the events back to The new role will see Dr Collins having overall responsibility for later in the year. Plas y Brenin’s Sport Plan, which outlines how the centre will meet A statement from Newtimber now with reluctance that we have “Exhibitors - your booking will the needs of the next generation of instructors, leaders and coaches. Media read: “Sadly, it is with great taken the decision to postpone the be transferred to the new show Primarily focussing on the development of the programme, courses regret that Newtimber Media have event at this time. dates. Please contact your account and staff, Dr Collins will work closely with instructors to ensure that all to announce that the London Bike “The safety and wellbeing of our manager if you require any further programmes are delivered in a modern and informed way. Show and Triathlon Show: London staff, exhibitors, visitors, partners information. Visitors - your tickets Ruth Hall, chief executive at Plas y Brenin, said: “This is a hugely will be postponed until July 3-5, and contractors is of the utmost will be automatically transferred exciting time for the National Outdoor Centre and we are delighted that 2020, following the escalation of importance to us, and therefore to Friday 3rd to Sunday 5th July, Dr Collins has joined our team. As one of the UK’s foremost experts in COVID-19 Coronavirus across feel the protection and prevention and will be valid on any day that you outdoor education, Loel will bring his knowledge and expertise from Europe and the UK. of harm to the public has been wish to attend - simply come along across the sector, to deliver a step change in our provision. Combine this “The coronavirus outbreak paramount to this decision. with your existing ticket to gain with his passion for the outdoors, Loel is ideally suited to help us grow has been labelled a pandemic by “We recognise that business access. If you are unable to attend an inclusive, valuable course program, and to continue PYB’s legacy as the World Health Organization has to continue and with this in on any of the new dates, please the gold standard in coaching, instruction and developing leaders in (WHO). The effects are becoming mind we will continue to support contact https://www.seetickets. adventure sport.” evident across all aspects of our and collaborate with exhibitors com/customerservice, they will be Plas y Brenin is the National Outdoor Centre and works closely with lives here in the UK and across and visitors during this difficult able to arrange a refund. National Governing Bodies for sport to design, test, and deliver courses the world. We have been following period. The London Bike Show and “Speakers - The Show Director for outdoor and adventure sports professionals. The centre delivers UK government guidelines and Triathlon Show: London will be will be in contact with you shortly training and assessment courses to meet the needs of elite teams, ODLO 1.2_SPORTS INSIGHT 10/09/2019 09:58 Page 1 working with the rolling advice back stronger, full steam ahead in to discuss the new dates. Thanks Mountain Rescue organisations, emergency services, the military and from the public health authorities July! Thank you to everyone who again for your support. We look lovers of the outdoors from all walks of life. and other organisations, but it is has supported us at this time. forward to seeing you in July.”

@TriInsight INTERSPORT page_SPORTS INSIGHT 17/01/2020 16:05 Page 1 30 TRI INSIGHT TRY on the Tyne will bring first triathlons to Tyneside

The sport of triathlon will will be taking place in Leazes come to Tyneside in August, Park Lake. Competitors will as part of a two-day festival then complete a bike section on of multi-sport events. closed roads in the city, before Following its successful debut completing their triathlon on last year, Cintra TRY on the the quayside with a run along Tyne will return to Newcastle the banks of the Tyne. This and Gateshead in 2020 with week, organisers, event partners 5k and 10k runs, duathlons, a and event ambassadors met up family athletics event, and for with members of Newcastle the first time, the addition of University Triathlon Club two triathlons in the heart of to test out the course of the the city. Sponsored by North swim leg and the transition East firm Cintra HR and Payroll zone in Leazes Park. Services, TRY on the Tyne will Alongside the triathlons on be held on 22 and 23 August August 22, the TRY on the Tyne and is being organised by Steve sprint duathlon (5k run, 20k Cram’s (pictured far right) bike and 3k run) will return, company Events of the North, in as well as 5k and 10k runs, a partnership with Newcastle City junior duathlon and a junior Council and Gateshead Council. run, with all races except the On August 23, TRY on the our longer term aim was to Places on the TRY on the TRY on the Tyne was launched triathlons having a mass start Tyne will bring Paula’s Families add a triathlon to the TRY Tyne sprint triathlon cost £50 in 2019, offering city centre based at Baltic Square in Gateshead on Track concept to Newcastle’s on the Tyne programme, so I for affiliated athletes and £54 mass participation multi-sport and finishing on the Newcastle Leazes Park. The brainchild of am delighted that we can do for unaffiliated athletes, and races during the summer. This Quayside. Last year’s events Paula Radcliffe, Paula’s Families that. Using Leazes Park Lake the prices for the super sprint year, the event is being expanded attracted both experienced and on Track is powered by Atom Bank allows us to show off even event are £45 and £49. The with the addition of ‘super novice runners and duathletes and will give family teams (of more of the iconic landmarks sprint duathlon costs £36/£40, sprint’ and ‘sprint’ triathlons to a flat and fast course. Many between three and five members) on Tyneside and we’ve created while the junior duathlon price on Saturday, August 22. A super of the participants are expected the opportunity to work together to a really attractive city centre is £12. Places on the 10k and sprint triathlon involves a to use the events to raise money complete 10K in a continuous relay route that’s going to be great 5k cost £23/£25 and £13/£15 400m swim, followed by a 10k for good causes, including in laps of either 1,000m, 500m for participants and spectators respectively, and the junior 2k bike section and then a 3k run, TRY on the Tyne’s official or 250m, all on a safe, enclosed alike. The shorter triathlon is £8 to enter. A family team while the distances in a sprint charity partner, Newcastle course. Full details of the event on distances lend themselves can enter Paula’s Families on ROUSSELOTtriathlon 1.2_SPORTS are 750m, INSIGHT 20k and 5k. 16/03/2020 based 09:34 international Page 1 children’s August 23 will be released soon. to exciting races and should Track for £40. Entries for TRY Thanks to the support of Urban charity COCO (Comrades Race founder Steve Cram appeal to experienced athletes on the Tyne are now open at Green Newcastle, the swims of Children Overseas). said: “We stated last year that and beginners alike.” www.tryonthetyne.com.

@TriInsight UNDER THE COUNTER 31 A sideways look at the world of independent retailing It's just a question of trust

“I hope you’re getting the AA to heap why on earth didn’t you employed by an insurance give it the once-over,” said my have it looked at by someone company to dispute Dave’s assistant Norman when I said I who knows about vans?” claim that he was unable to was finally replacing our van. “Of course I did,” I said. “The work after a car accident. The “There’s no need for that,” I said. man I bought it from knows case comes up next week. “The bloke said his mother-in-law all about vans. He said he Of course, just because you try just used it once a fortnight to buy won’t charge me anything for to see the best in people it doesn’t cat food at Tesco. It’s only got 3,000 taking the burned bits back.” mean you’re automatically a miles on the clock and the ashtrays I mention this minor incident soft touch, and when Dr Ben have never been used. OK, it’s to illustrate my theory that small Wadi El Haroun Bey came 1998 but they knew how to build businessmen are, by and large, into my life recently I was them in those days and technically a pretty decent lot who try to understandably suspicious. I speaking it’s hardly run in.” see the best in everyone. In my wasn’t born yesterday, you know. I picked up the van on Monday experience, trusting people usually Just why Dr Bey wrote to and although it does seem to brings out the best in them me from Lagos, Nigeria, in the use a lot of water, the tape-deck For instance, my friend Dave, first place, was not clear but as for however short a time, might Business has been a bit is really good. I didn’t use it who runs a fitness gym and is an experienced independent well impress the bank manager. slack lately so I rang Dr Bey on from Tuesday to Thursday. reckoned to be pretty astute retailer I could immediately As a reward for any the number he gave and was Then on Friday, coming back when it comes to summing up see he had a problem. inconvenience, Dr Bey proposed put through to an answering from the wholesalers with a load of strangers, could see no harm in As project implementation to give me 30 per cent of the $28 machine in a fish and chip shop in minimal training tools, I was stuck giving a tour of his establishment director he had over-invoiced a million, which could mean we Basingstoke. Not a promising start. in a traffic jam when I gradually to a middle-aged man he had Lithuanian contracting firm for could have the shop decorated and I have e-mailed Dr Bey and there became aware that the van had met in a pub, who said he was a total of $28 million and now replace the glass in the display for the moment the matter rests. caught fire and that it was being interested in health and fitness. he needed to find somewhere cabinet Norman fell into during I would like to help him if I can, covered in foam by the fire brigade. Nor could Dave see any safe to keep the money while our Christmas party in 1991. and if he could lob a few bob in When I eventually arrived objection to lifting a few weights he decided what to do with it. I would have discussed the the direction of the van repair bill, home on the bus with two singed for his visitor and rowing the So could I open a bank account matter with Doreen but Dr Bey then I can’t see the harm in that. parcels of training tools and my equivalent of Putney to Mortlake for him in my name? As someone had asked me not to mention I’ll let you know what happens. high-energy drink flask covered on his new rowing-machine. who once paid a telephone it to anyone. “I have reposed In the meantime, Dr Bey, who GRIP SEVEN 1.2_SPORTS INSIGHT 12/02/2020 09:38 Page 1 in what looked like coconut icing, After all, you’d need to be bill twice by mistake, I could my confidence in you,” he seems a decent sort of chap, my wife Doreen’s only reaction pretty cynical to guess that the understand his distress. Also, wrote. “And hope and pray you would appreciate it if you would was: “Before you bought that stranger was a private detective $28 million in the shop’s account, will not disappoint me.” keep our secret to yourselves.

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