Welt Profil 2 2008 17.11.2008 16:04 Uhr Seite 1
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Welt_Profil 2_2008 17.11.2008 16:04 Uhr Seite 1 is a brand of Bohle EDITORIAL World Edition 2 I 2008 I December I 5th year Dear Schwalbe further Schwalbe Partner! developed its successful Ultremo ”R“. The world economy may be at the beginning of a long-term slow down, but the bicycle sector could once again defy this development by posting strong growth. 2008 could mark a turning point for the future. Not just in Europe, but globally. The climate debate and the huge price hikes in oil caused a quiet consu- mer revolution, because people have noticeably begun cycling more intensively for everyday commuting and leisure purposes. Herein lies a golden opportu- nity, not only for us to support this socio-political trend by providing good service and excellent prod- ucts, but also, at the same time, expanding our own businesses for Photo: Cube the future. For the forthcoming 2009 sea- son we have prepared a strong line up of new developments in all three Ultremo with the ”R“-Factor segments – Racing, Touring and Mountainbiking – that are highligh- Weighing in at just 180 grams, ten percent lower rolling resistance and reduced ted in this issue. risk of punctures – by using special innovations Schwalbe has again improved the Ultremo to the Ultremo ”R“. Yours The ”R“-Factor reflects the innovative additives that silver and white graphics on the tire’s side walls, have been introduced into the Ultremo: Radial con- while the red ”R“ signifies its new characteristics. struction principle, Triple Compound with nano-sized The Ultremo’s ‘R’ stands for radial, the con- particles and patented puncture protection with cera- struction principle that enables the tire to incorporate mic particles. The tire first made its debut in 2006 a protection belt. „We didn’t include it as an after- Frank Bohle and within months it became the ‘must have’ racing thought – diagonally under the tire tread – but tire and nowadays it is ridden by two ProTour teams. rather inbuilt it radially (see page 2 illustration). The top of the range model is distinguishable by its That means: The cross-weave of the HD Ceramic Sales display: New New models at the Vélib’ hire bikes in ”Flat-less“ display with shows : Alpine specialist Paris: Over 25 million the Marathon Plus and Fat Albert Front and bike rentals since the new Marathon Plus Rear with Triple Nano July 2007. Tour. Compound and U-blocks. PAGE 3 PAGE 4 PAGE 8 Welt_Profil 2_2008 17.11.2008 16:04 Uhr Seite 2 2 SALES Ultremo rider: Mark Cavendish (Columbia) won four stages of the Tour de France. Photos (2): Foto-Roth Photos Ultremo with Also new is the coating of ceramic particles: Tiny shards of glass that become lodged in the tire and the “R“-Factor which slowly work their way through a protection The radial construction princip- belt are stalled when they come into contact with le contributes to reducing roll- the ceramic particles and because ceramic is harder ing resistance by ten percent. than glass, the shards are blunted. ”The use of these high-tech materials and of the radial construction principle puts the Ultremo Guard is at 90 degrees and zero degrees relative to ’R‘ into a class of its own“, said Markus Hachmeyer. the direction of tire rotation. The threads running at ”Only by using our High-Density Technology was it zero degrees correspond to the belt of a radial ply possible and practical to incorporate a protection belt tire“, explained Schwalbe technician Markus Hach- radially into a bicycle tire. In this way the tire retains meyer. This radial construction contributes – along its shape and both internal friction and consequently with the new compound – to reducing rolling resi- rolling resistance are reduced.“ stance by around ten percent. Triple Nano Compound improves grip Patented protection belt and rolling resistance with ceramic particle coating Strengthened defence against A special, new polymer of nano-sized particles has glass shards: The High Density The ”R“-Factor features an improved protection belt. made a crucial improvement. Instead of the former Guard is coated with ceramic High Density Guard is a unique technology, developed ”gigantic“ 200 nanometer particles, they now measu- particles. for the Ultremo in co-operation with American firm re only ten nanometers, i.e. 0,00001 millimeter. Or to Warwick Mills. Warwick holds 14 international patents illustrate it better: A nanometer is to a meter, what for its high density woven fabrics and is the world a football is to Earth. This decrease in size has two leader for innovative industrial textiles. ”No other fundamental advantages: The internal friction of the protection belt used in bicycle tires is nearly so den- rubber is reduced, which in turn lowers rolling resis- sely woven“, said Hachmeyer. Use of this technology tance. And many small particles provide a greater enabled the Ultremo to not only remain light, but also surface area than fewer, larger ones – the result of to achieve a far greater level of puncture protection. which is more contact area and therefore appreciably better grip. The outcome is an outstanding All-Round- Compound used in the tread center. Underneath this lies an extremely easy rolling base layer compound. And on the tire sides is a grippy shoulder compound. ”All three make up the unique Triple Nano Com- pound“, explained Hachmeyer. The new Ultemo „R“ The Ultremo ”R“ will be available from 2009. As available from 2009. well as black, the tire shoulders are also available in white, silver, pink, red, yellow and blue. There is also an optional ”Double Defense“ version: An additional fabric layer (SnakeSkin) which protects the tire’s shoulders and side walls – useful for the ‘Spring Classic’ races and tough courses. Christian Lademann (left), Schwalbe Race Support, and Gerald Ciolek, Team Columbia. profile 2 2008 Welt_Profil 2_2008 17.11.2008 16:04 Uhr Seite 3 SALES 3 Rocket Ron goes like a rocket Rocket Ron is a new super-light – weighing 410 grams – MTB racer with astonishing grip. Sabine Spitz (Germany) won the Gold Medal on Rocket Ron in China and rode them to her European title championship success in St. Wendel, Germany, in May. This Rocket fulfills racers’ wishes all at once: Low years: The grippy Nobby Nic and the fast Racing weight and lots of grip – both straight-line Ralph. Rocket Ron has a more prominent pro- power and traction in curves – and it works file than Racing Ralph, but nonetheless rolls just as well in wet or dry conditions. The just as easily. Above all: It is an out and out lugs are widely spaced and provide a great competition tire, so puncture resistance and self-cleaning action as with Racing Ralph. durability are limited. In order to achieve these seeming- Sizes: 26 x 2.10 inch (410 grams), 26 ly opposing characteristics Schwalbe x 2.25 inch (445 grams) and 26 x 2.40 inch equipped its MTB-Racer with a lot of (530 grams). Rocket Ron is also available technical finesse such as: 127 epi evo in tubeless versions (2.1 and 2.25 inch). The carcass, Triple Nano Compound and Evo-Tubeless-Technology is characterized by bitingly efficient U-Blocks. extremely low weight and low rolling resistance. This MTB-Racer takes its place Integrated into the tire’s structure is a strengthe- amongst the two most popular MTB ned side wall and a coating that prevents loss of competition tires of the past few Rocket Ron inflation pressure. Highlight-Display – a unique sales presenter In addition to the new tires Ultremo R, New ”Flat-less“ display with Rocket Ron and Marathon Plus Tour, cut tire sections of both the Schwalbe presents an attractive sales Marathon Plus Tour and Marathon Plus. display exclusively designed for specialist bicycle dealers. Showing many tires can be easily achieved by using For more information the Schwalbe Shop System that can display from 75 up to one hundred tires as well as tubes, rim tapes, please contact or catalogues. Now there is a new display for single tires. The your local distribution Highlight-Display is a feature presenter that stands 1.70 meters tall, acting like a beacon within the store partner. and is a real eye-catcher. ”Specialist dealers are able to draw their cus- tomers’ attention to any particular tire of their choos- ing“, said Product Manager, Carsten Zahn. Top of the line products like the Ultremo R or the Marathon Supreme can really be high-lighted. ”Dealers can The Highlight-Display either contact us directly or through their area re- allows dealers to presentative“, explained Zahn. emphasize a particular The Highlight-Display is made of plastic and tire. has a sturdy metal base – it is also easily assembled using just two screws and is perfect for showing off the accompanying tire pack of Ultremo R, Rocket Ron, Marathon Extreme and Marathon Supreme. profile 2 2008 Welt_Profil 2_2008 17.11.2008 16:04 Uhr Seite 4 4 TECHNOLOGY Photos (2): Christoph Malin (2): Christoph Photos Now the new All Mountain Duo: F Although now nearly ten years old, Fat Albert is still one of the most popular Mountain- bike tires and it was one of the first large volume, light weight tires. Now Schwalbe has created a whole new generation of all-rounders. Fat Albert excels in the Alps. ”Nothing is more impor- cian Markus Hachmeyer. Freerider Johannes Fisch- tant in alpine crossings than a fat tire. The Fat Albert bach admirably proved this: In May 2008 he became grips and performs in any terrain – either dry, or German 4Cross champion in Wilthen, Saxony, using wet. Providing maximum safety with the greatest the new Alberts.