Udaan wins accolades at the Giffoni Film Festival ~The film wins the Best Music Score and the Best Audience Award at one of world’s largest children film festival~
Mumbai, Tuesday, August 10, 2010: Udaan, co-produced by Anurag Kashyap, Sanjay Singh and UTV Motion Pictures and directed by Vikramaditya Motwane, continues to excel in the international market. After being selected in the ‘Un Certain Regard’ category in the Cannes Film Festival, the film has been awarded with the ‘Best Audience’ and the ‘Best Music Score Award’ by the Music Conservatory of Salerno at the prestigious Giffoni Film Festival.
With brilliantly composed music by the leading music composer – Amit Trivedi and lyrics by the poetically affluent Amitabh Bhattacharya, Udaan has won the ‘Best Music Score Award’ at the film festival, for reasons best cited at the award function “The music score of UDAAN was able to bring together fusion and tonal music perfectly and to describe landscapes and characters with great gentleness and simplicity. Fusion music which also combined traditional Indian music and urban which proved to be an effective narrative bond."
On winning these awards, Amrita Pandey, Senior Vice President- International Distribution and Syndication, UTV Motion Pictures, “Udaan, winning awards at the Giffoni Film Festival Awards is a matter of great pride and honor for us. This is certainly a great incentive for us to produce films of such intriguing and captivating nature in future. The film has scored extremely well with the critics and the audiences alike in India and even internationally. Apart from being showcased at Cannes, Udaan continues to make us proud with such awards.
Commenting on this occasion, Director- Udaan, Vikramaditya Motwane, said, “I’m honoured and delighted with the three awards that we have won at Giffoni. These are Udaan's first awards, hopefully the first of many to come, and I'm especially happy for Amit Trivedi and Amitabh Bhattacharya who are the unsung heroes of the film.
Joining in the excitement on winning the award, Music Director- Udaan, Amit Trivedi, said, “"Winning the Best Music Score in Giffoni Film Festival, one of world's largest children's film festival is definitely a matter of pride for me and the entire team of Udaan. Since recent times, International audiences have largely started appreciating Indian music which is very encouraging for music directors like us. This very well proves that our music, is not only loved by our fellow Indians here, but, is also very well received by masses worldwide, meeting global tastes."
The film has also won the second place in the Campania Regional Council Award, an award that the artistic director has assigned to the films based on the results of the juror’s votes.
About Giffoni Film Festival: The Giffoni International Film Festival is world’s largest children’s film festival in Europe. It takes place in the little Italian town of Giffoni Valle Piana in Southern Italy, close to Salerno. Over 2,000 children attend the festival from 39 countries around the world. During the festival, the children and teenagers watch the films, learn about the filmmaking process, and are called to judge them and award the best ones with prizes.
This 39-year old festival has had a great impact in the history of entertainment and culture, not only in Italy, but has also developed a high reputation internationally. Every year the festival attracts 100,000 guests, directors, producers, and movie stars annually. The festival has been brought to many different countries around the world with Poland, Argentina, Australia, Albania, China, Korea, India, and the United States having all hosted their own versions of the Giffoni Film Festival. The Giffoni Hollywood Film Festival in the United States has proven to be the biggest so far.
About UTV Motion Pictures
Established in 1995, UTV Motion Pictures has played an active role in pioneering the studio model in the Indian film industry, where it is able to leverage script development, budget and time management and international distribution.
UTV Motion Pictures has emerged as a strong player in Indian and International cinema with the success of movies like BAFTA nominated Rang De Basanti, Khosla Ka Ghosla, The Namesake, A Wednesday! UTV has co-produced movies like Ashutosh Gowariker's Jodhaa-Akbar, which was the biggest blockbuster of 2008 and M. Night Shyamalan's The Happening which is amongst the top grossers in Hollywood. UTV has also distributed movies like Aamir Khan's directorial debut Taare Zameen Par & his production Jaane Tu Ya Jaane Na in the international markets. In the year 2009, UTV produced and distributed successful movies like Dev. D, Kaminey and Wake Up Sid and delivered this years biggest blockbusters Prakash Jha’s Raajneeti and co-production with Dharma - I Hate Luv Storys. The studio house has an aggressive slate of movies coming up with Sanjay Leela Bansali’s Guzaarish, Rajkumar Gupta’s No One Killed Jessica, Farah Khan’s Tees Maar Khan, and many more.
For Further Details Contact: Jyotika Ahuja Corporate Communications 9619122379
Pallavi Deshmukh Corporate Communications 932155 6801