DOCSLIB.ORG

Case Study Solution Objective

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Case Study Solution Objective CASE STUDY OBJECTIVE Meesho is an Indian-origin social commerce platform that enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, Instagram, etc. Meesho aims to empower the aspirational women of today by providing financial independence and freeing them of social barriers and biases. However, social commerce was a very new concept and hence onboarding users was difficult, so Meesho joined hands with Affle to power this digital commerce revolution. SOLUTION We built a first-of-its-kind twin-fold user acquisition plan for Meesho using intelligent programmatic user acquisition. By combining the power of our DMP, App Store data, negative ad fraud, and scale, Affle’s platforms connected and enabled women entrepreneurs across India to be more aspirational, progressive, and overcome social shackles. Data Management Platform to Reach Out to a Relevant Audience: Millennial women aged between 25 to 45, residing in Tier-1, Tier-2, and Tier 3 cities in India who are using smartphones and have an affinity to start a business online were targeted. Using App Store Data for Gauge User Preference Programmatic user acquisition utilized app store intelligence such as ratings, reviews, category preference, or further use to gauge users’ preference. Negated App Fraud through Programmatic Platforms: Programmatic acquisition platforms ensure zero machine-based actions, which meant reaching out to actual humans and not bots, driving more value for the ad campaign. maas.ae.com | [email protected] CASE STUDY RESULTS 1.2M+ Users 117%+ MoM Connected* with Meesho *Jan - Jun 2019 Growth* in Orders *Jan - Jun 2019 More than a million users across age The new entrepreneurs contributed to more group and cities joined the entrepreneurial than 117% month-to-month growth in orders on revolution. Meesho. The campaign was a huge hit and Meesho 7X Orders very soon became a social revolution, Per Install* *Jan - Jun 2019 enabling women to be more aspirational. As more data flowed into the system, the data's precision in user acquisition improved, and orders per user increased by over seven times during the campaign. Testimonial Acquiring the most relevant customers through Affle’s platform has helped us not only to lower down the cost per user acquired but has also helped us in deriving better retention as well as engagement in our users MOHD. SHARIQUE User Acquisition Lead maas.ae.com | [email protected] CASE STUDY Awards & Recognitions 2020 CAMPAIGN INDIA DIGITAL INDIAN DIGITAL MEDIA CREST AWARDS 2020 AWARDS 2020 Insight LED programmatic Best innovation in mobile buying marketing Mobile display Best use of mobile Use of data for CRM monetization Media Innovation INDIA DIGITAL AWARDS 2020 BRAND EQUITY IDA 2020 Best use of programmatic Best lead generation through mobile Product launch campaign ABOUT MAAS Affle's MAAS is a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations. It leverages Affle's mDMP based connected device intelligence to reach out to the most relevant users while utilising Affle's mFaaS platform to maximise quality. With features like unified transparent reporting, CPCU focused payouts to managed & self-served offering we cover all your needs of acquiring users at scale. Affle’s MAAS platform was recently ranked amongst the top 3 DSPs and top 10 ad platforms globally in the quality of the app retention category. maas.ae.com | [email protected].
Load more

Recommended publications
  • SUPPLIER AGREEMENT This SUPPLIER AGREEMENT
    SUPPLIER AGREEMENT This SUPPLIER AGREEMENT (the “Agreement”) dated ____________ is entered between: I. FASHNEAR TECHNOLOGIES PRIVATE LIMITED, a company incorporated under the Companies Act, 2013, and having its registered office at No. 20, Surya Square, Intermediate Ring Road, Srinivagilu, Koramangala, Bangalore, Karnataka - 560 047, India (hereinafter referred to as the “Company”, which expression shall, unless it be repugnant to the context or meaning thereof, be deemed to mean and include its successors-in-interest and assigns); AND __________________________________________________, a company incorporated under the Companies Act, 2013, with PAN No. _______________and GSTN _________________ and having its registered office address at __________________________________________________________ (hereinafter referred to as the “Supplier”, which expression shall, unless it be repugnant to the context or meaning thereof, be deemed to mean and include his heirs, executors and administrators In this Agreement, the Company and the Supplier are hereinafter collectively referred to as the “Parties” and individually as a “Party”, as the context may require. WHEREAS: A. The Company carries on the business of sales promotions, marketing, fulfilment services, and payment collection services across multiple consumer categories. The Company owns an Android friendly application https://play.google.com/store/apps/details?id=com.meesho.supply&referrer=utm_source %3Dsupplier_landing_page%26utm_medium%3DLink%26utm_campaign%3Dv1 which Privileged & Confidential 1 provides an online marketplace (the “Application”) where registered Suppliers (defined below) can offer to sell their respective products to users of the Application (“Resellers”). The Company’s role is limited to managing the Application and associated marketing, payment collections, order management, enquiry management and other incidental services to enable the transactions between the Suppliers and the Resellers (the “Business”); B.
    [Show full text]
  • Today's View Intelligent Music
    © 2017 Bank of Baroda. All rights reserved NEWS HIGHLIGHTS Digital payments ride the UPI wave; grow 338% in 2018-19 Consumer durables’ sales growth in 2019 best since demonetisation WhatsApp announces it now has 2 billion users globally India’s IT Sector to Grow 7.7% in FY20 Today’s View Akhil Handa +91 22 6759 2873 Intelligent Music Prithwijit Ghosh The technology of artificial intelligence has found its application in varied +91 22 6759 2579 [email protected] domains. Music is no different. AI has found applications in music composition, performance, theory and digital sound processing. AI helps China closures may leave e- musicians to test new ideas, find the optimal emotional context and integrate commerce shelves empty music into modern media. Start-ups have seen the opportunity. Amazon and Flipkart, the Founded in 2014, New York Startup Amper Music has developed a cloud- country’s two largest web retailers, are likely to see an based platform that composes, performs and produces unique AI generated impact on overall sales due to music to accompany any content. Essentially, Amper is a technologically the prolonged closure of advanced version of production libraries that contain pre-created, licensable factories in China on account music for the film and gaming industries. Their team has created AI algorithms of the coronavirus outbreak that collaborate with the user, making it easy for anyone to generate scores based on musical genres and length. Founded in 2012, San Francisco startup Melomics Media has developed an autonomous AI music composer. There is no human intervention at all, since they’re created from scratch on an Iamus supercomputer.
    [Show full text]
  • India Internet a Closer Look Into the Future We Expect the India Internet TAM to Grow to US$177 Bn by FY25 (Excl
    EQUITY RESEARCH | July 27, 2020 | 10:48PM IST India Internet A Closer Look Into the Future We expect the India internet TAM to grow to US$177 bn by FY25 (excl. payments), 3x its current size, with our broader segmental analysis driving the FY20-25E CAGR higher to 24%, vs 20% previously. We see market share likely to shift in favour of Reliance Industries (c.25% by For the exclusive use of [email protected] FY25E), in part due to Facebook’s traffic dominance; we believe this partnership has the right building blocks to create a WeChat-like ‘Super App’. However, we do not view India internet as a winner-takes-all market, and highlight 12 Buy names from our global coverage which we see benefiting most from growth in India internet; we would also closely watch the private space for the emergence of competitive business models. Manish Adukia, CFA Heather Bellini, CFA Piyush Mubayi Nikhil Bhandari Vinit Joshi +91 22 6616-9049 +1 212 357-7710 +852 2978-1677 +65 6889-2867 +91 22 6616-9158 [email protected] [email protected] [email protected] [email protected] [email protected] 85e9115b1cb54911824c3a94390f6cbd Goldman Sachs India SPL Goldman Sachs & Co. LLC Goldman Sachs (Asia) L.L.C. Goldman Sachs (Singapore) Pte Goldman Sachs India SPL Goldman Sachs does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report.
    [Show full text]
  • The Made in India App Landscape Report
    The Made in India App Landscape Report APPNIRBHAR BHARAT 1 2 APPNIRBHAR BHARAT Message from Shri Ravi Shankar Prasad Union Minister for Law & Justice, Communications and Electronics & Information Technology, Government of India APPNIRBHAR BHARAT 3 Foreword Over the past few years, India has undergone a rapid transformation into a digitally empowered society. With a digital population of over 600 million, India is today ranked the world’s second-largest online market. The country’s startup ecosystem has also grown to become the third- largest globally, with its entrepreneurs and tech innovators Shradha Sharma building lasting solutions to solve for not only India, but also Founder & CEO, for the world. YourStory India is also the top country in the world in terms of the number of apps installed and used per month. India’s app ecosystem has, in fact, never been in a greater position of strength, thanks to the renewed enthusiasm and vigour among Indian techies, innovators, and entrepreneurs to build from India, for India and the world. When Prime Minister Narendra Modi recently raised the clarion call for India to become ‘vocal for local’ and Aatmanirbhar, or self-reliant, he also put the spotlight on the need for an ‘Aatmanirbhar App Ecosystem’ when he launched the Government of India’s Aatmanirbhar Bharat App Innovation Challenge. “Today, when the entire nation is working towards creating an Aatmanirbhar Bharat, it is a good opportunity to give direction to their efforts, momentum to their hard work, and mentorship to their talent to evolve Apps which can satisfy our market as well as compete with the world,” PM Modi said.
    [Show full text]
  • Policy and Regulatory Issues with Digital Businesses
    Policy Research Working Paper 8948 Public Disclosure Authorized Policy and Regulatory Issues with Digital Businesses Rong Chen Public Disclosure Authorized Public Disclosure Authorized Public Disclosure Authorized Development Economics Global Indicators Group July 2019 Policy Research Working Paper 8948 Abstract Advances in digital technology are expanding the boundaries laws need to be revisited to address the winner-take-all ten- of firms. Digital platform firms, which leverage a “platform” dency of digital platform businesses. Tax systems should to create value through facilitating exchanges between two also be updated to close the loopholes available to digital or more interdependent groups, are the new disrupters platform businesses so that they pay their fair share to soci- in the market. They exhibit distinct features such as scale ety. This paper also provides the first analysis of the World without mass, positive network effects, accumulation of tre- Bank’s Digital Business Indicators initiative, which collects mendous data, and a convoluted value creation process with information on the existence and quality of regulations in user participation. Meanwhile, they bring more opportuni- broadband connectivity, digital payment, data privacy and ties to traditional businesses by closely connecting suppliers security, as well as logistics, in 21 pilot countries. It aims and customers and reducing transaction frictions. Such a to explore the possibilities for developing the regulatory changing business landscape calls for adaptive policies and and policy indicators that governments can work with to regulations. This policy paper lays out the key policy and promote the digital economy. regulatory issues around digital businesses. Competition This paper is a product of the Global Indicators Group, Development Economics.
    [Show full text]
  • The Promise and Peril of Big Tech in India
    TANDEM RESEARCH | JULY 2020 A Balancing Act The Promise and Peril of Big Tech in India # Authors Acknowledgements Urvashi Aneja & Angelina Chamuah We would like to thank Omidyar Network India for their support. Akshat Jain and Subhashish With inputs from Bhadra, in particular, provided invaluable support Harsh Ghildiyal & Joanne D’Cunha and guidance. We would also like to thank all our interviewees and workshop attendees for their Design time and insights. A big thanks to the Tandem LMNO Design (www.lmno.in) team, particularly Harsh Ghildiyal and Joanne D’Cunha, as well as Abishek Reddy and Anushree Aneja.U, & Chamuah, A (2020). Gupta. Any errors or omissions are our own. A Balancing Act: The Promise & Peril of Big Tech in India. Tandem Research. Copyright ©Tandem Research 2020 # Abbreviations 04 4 How is Big Tech transforming India? 42 Prologue: Why we 4.1 Market Power wrote this report 05 4.2 Informational Gateway 4.3 Privacy 4.4 Sovereign Interests Executive Summary 06 ••• Is there an Indian Big Tech? 1 Varied and Evolving Contexts 18 5 Policy Pathways for India 58 5.1 Market Power 5.2 Informational Gateway 5.3 Privacy 5.4 Sovereign Interests 2 What is Big Tech? 5.5 A Graded Approach to Regulation 5.6 Conclusion: Principles for Competing Values Four Conceptual Markers 20 2.1 Data-centric Models 2.2 Network Effects 2.3 Infrastructural Role 2.4 Civic Function 6 Epilogue: The Covid-19 2.5 Cyclical Relationship of Conceptual Markers moment for Big Tech 78 3 Who are the key Big Tech Glossary 82 players in India? 32 82 3.1 Big Tech market
    [Show full text]
  • PE/VC Agenda
    PE/VC Agenda India Trend Book 2021 PE/VC Agenda: India Trend Book 2021 Page 1 Foreword ..................................................................... 3 Preface and outlook ..................................................... 4 A brief review of 2020 .................................................. 9 PE/VC in India – a decade in review ............................. 15 2011-2020: key trends .............................................. 27 Analysis of sectoral performance – 2011-2020 ............ 49 Exits – a mixed bag ..................................................... 63 Trends for the next decade ......................................... 75 Tax and regulatory updates ........................................ 77 Glossary of acronyms ................................................. 90 Appendices ................................................................ 92 Foreword Renuka Ramnath Chairperson, IVCA Founder, Managing Director & CEO, Multiples Alternate Asset Management Pvt. Ltd. 2020 was a remarkable year; a year that can be deemed as Investor confidence in India is a combination of long-term the year of digital acceleration. The pandemic and its growth opportunities, a robust business infrastructure and aftermath literally brought the planet to a standstill for some supportive government and regulatory measures and time, disrupting economic and social activity in ways never reforms. seen before. It was a year that saw PE/VC investment activity start off on a sombre note, then plunge sharply in 2Q- Today, the Indian PE/VC industry is an important part of the 3Q2020, only to recover smartly in 4Q2020. It was a year Indian economy. It is the single largest source of much that saw the Reliance Group entities successfully pull off the needed FDI. The industry is not just a provider of capital, but largest private fund-raising exercise across their Jio and also an agent of change, that is playing an important role in Retail platforms, attracting several marquee global investors providing the right momentum to the Indian economy.
    [Show full text]
  • TBA Bulletin 33 Ritwik Tandon March 31 – 12 April, 2021
    TAG & BENCH ASSOCIATES TBA Bulletin 33 Ritwik Tandon March 31 – 12 April, 2021 TBA Bulletin #33 #Weekgoneby- March 31 – 12 April, 2021 BFSI - Movement seen as RBI extends the deadline for implementation of new E-payments rules, gives companies sex months’ time. E-Wallet lets a customer send money from a wallet to a bank account and also from one company’s wallet to another. RBI lays down new monetary policy- look at the key changes. Repo rate to remain at 4% by RBI under the monetary policy. Arbitration – Reliance extends deadline to complete deal with Future Group, whereas Amazon moves to Supreme Court against the Delhi High Court order dated March 22, 2021. Reliance has moved the Long Stop Date from March 31, 2021 to September 30, 2021. Read here Anti-Trust and Company – UK Competition and Markets Authority (CMA) has recently completed its probe into the Facebook- Giphy deal. UK regulators: CMA launched Digital Markets Unit. ValueLicensing vs. Microsoft – Hurting the second-hand software market. China regulators fine Alibaba $2.75bn for anti-monopoly violations. Tech – Meesho generates revenue by taking a small cut from each transaction, and it also sells advertisements to merchants that want to showcase their products more prominently. Youtube tests hiding dislike counts on videos. Data Privacy - LinkedIn Confirms Data Breach of 500 Million Subscribers, Personal Details Being Sold Online. EdTech - Byju’s in talks to acquire US- based reading platform Epic. Govt IT spending in India to grow 11.4% to $7.3 billion in 2021: Gartner report. Foodtech - Government PLI on FoodTech Industry leaders have welcomed it.
    [Show full text]
  • E-Commerce 2.0 Designed for India’S Next Half Billion
    E-Commerce 2.0 Designed for India’s Next Half Billion Madhav Tandan, Siddharth Nautiyal & Roopa Kudva Contents 1. E-Commerce 1.0 ……………………………...… 2 2. Building blocks for E-Commerce 2.0 ………….. 3 3. What E-Commerce 2.0 will look like …………… 5 3. E-Commerce 1.0 and 2.0 ………….…………… 6 About the Authors Madhav Tandan is a Principal at Omidyar Network focused on Emerging Tech investments in India. Siddharth NautiyalNautiyal is is an an investment Investment partner Partner at at Omidyar Omidyar Network Network where he leads the firm’s Emerging Tech investments in India. Roopa Kudva is partner and managing director, India at Roopa Kudva is Partner and Managing Director, India at Omidyar Network. Omidyar Network. E-Commerce 2.0 Designed for India’s Next Half Billion Our E-Commerce 2.0 thesis In 2017, our publication “Innovating for the Next Half Billion”* (NHB) laid out a thesis on the internet journey of India’s NHB population - starting with them coming online, then moving forward step-by-step to eventually making commercial transactions on the internet for aspirational products and services. The NHB differ in many ways from the initial waves of mobile internet users – they have very different income profiles, education levels, language skills, and social/cultural milieus. We had outlined seven barriers that the NHB face in their internet journey and how addressing them could create exciting business opportunities for purpose-driven entrepreneurs wanting to serve this segment. Since then, there has been considerable progress in addressing these barriers, thanks to entrepreneurs and various government initiatives.
    [Show full text]
  • September 2019
    Monthly Current Affairs - September 2019 1 Monthly Current Affairs - September 2019 S. No Topics Page No 1. Banking Current Affairs 3 2. Finance and Economy 7 3. National Current Affairs 9 4. State Current Affairs 19 5. International Current Affairs 26 6. Summits and Conferences 29 7. Ranks and Indices 31 8. Agreements and MoU signed 33 9. Appointment 34 10. Sports Current Affairs 35 11. Defence Current Affairs 40 12. Books & Authors 43 13. Awards 45 14. Science & Technology 47 15. Important days and Themes 48 16. Obituaries 49 17. Monlty Quze 50 2 Monthly Current Affairs - September 2019 BANKING CURRENT AFFAIRS Samsung India inks with Mastercard RBL Bank for mobile payments • For this, RBI has selected Daffodil Pvt Ltd. through Samsung Pay • Features of the app as per RBI guidelines: • RBL Bank and Samsung India jointly launched the Samsung Pay for RBL • The application should be able to identify the denomination of legal Bank‘s Mastercard credit card customers. tender banknotes of Mahatma Gandhi Series and Mahatma Gandhi (New) • The tie-up will allow the customers of RBL bank to make contactless series by capturing the image of the notes that are placed in front of the transactions with enhanced security on their Samsung Pay-compatible mobile camera or scrolled across it. smart phones efficiently. • The mobile application should be searchable via voice option in all app stores. ICICI Bank installs Robotic-arm to count currency notes • The mobile application should be able to identify the banknote • India's ICICI Bank declared to be the first bank in the country to deploy denomination in 2 seconds or less.
    [Show full text]
  • Digital Transformation White Paper
    Digital Transformation An IEEE Digital Reality Initiative White Paper November 2020 DigitalReality.ieee.org Contributors: Samina Husain Lyuba Alboul Derrick de Kerckhove Klaus Beetz Anand Munuswamy Franco Bernabé Nicholas Napp Fabio Carati Louis Nisiotis Tom Coughlin Héctor Poveda Stuart Mason Dambrot Jeewika Ranaweera Stephen Dukes Torsten Reiss Nelson Fonseca Valentina Rivoira Carlos Andres Lozano Garzon Roberto Saracco Gustavo Giannattasio Ricardo Veiga Abhilash Gopalakrishnan Cathy Zhouqian Kathy Grise Patrick Henz Edited by: Matthew Borst Table of Contents Digital Transformation ................................................................................................................. 6 1. Introduction ................................................................................................................................. 6 2. Lights and Shadows .................................................................................................................... 9 2.1 Upsides ................................................................................................................................ 10 2.2 Downsides ........................................................................................................................... 10 3. The enablers of the Digital Transformation .............................................................................. 13 3.1 Technological Enablers ....................................................................................................... 13 3.1.1 Conversion
    [Show full text]
  • Annual Deal Tracker
    Annual Deal List February 2020 Contents Section Page M&A 04 Domestic 05 Mergers and internal restructuring 16 M&A: Inbound 17 M&A: Outbound 21 Private equity 25 IPO 62 QIP 64 Disclaimer This document captures the list of deals announced based on information available in the public domain and based on public announcements. Grant Thornton India LLP does not take any responsibility for the information, any errors or any decision by the reader based on this information. This document should not be relied upon as a substitute for detailed advice and hence, we do not accept responsibility for any loss as a result of relying on the material contained herein. Further, our analysis of the deal values is based on publicly available information and based on appropriate assumptions (wherever necessary). Hence, if different assumptions were to be applied, the outcomes and results would be different. This document contains the deals announced and closed as of 20 December 2019. 02 Industry 4.0: Transforming the manufacturing landscape Annual Deal List 2019 0 3 M&A 04 Annual Deal List 2019 I. Domestic Acquirer Target Sector USDm % Stake Reliance Strategic Business Asteria Aerospace Pvt. Ltd. Aerospace and defence 3.30 52% Ventures Limited Ashok Leyland Ltd. Ashley Aviation Ltd. Aerospace and defence 0.08 27% PI Industries Ltd. Isagro (Asia) Agrochemicals Private Limited Agriculture and forestry 49.00 100% Luxmi Tea Co. Pvt. Ltd. Mcleod Russel India Ltd. - Specified assets of Agriculture and forestry 21.43 100% Addabarie Tea Estate, Mahakali Tea Estate and Dirai Tea Estate Mahindra CIE Automotive Ltd.
    [Show full text]