CASE STUDY OBJECTIVE Meesho is an Indian-origin social commerce platform that enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, Instagram, etc. Meesho aims to empower the aspirational women of today by providing financial independence and freeing them of social barriers and biases. However, social commerce was a very new concept and hence onboarding users was difficult, so Meesho joined hands with Affle to power this digital commerce revolution. SOLUTION We built a first-of-its-kind twin-fold user acquisition plan for Meesho using intelligent programmatic user acquisition. By combining the power of our DMP, App Store data, negative ad fraud, and scale, Affle’s platforms connected and enabled women entrepreneurs across India to be more aspirational, progressive, and overcome social shackles. Data Management Platform to Reach Out to a Relevant Audience: Millennial women aged between 25 to 45, residing in Tier-1, Tier-2, and Tier 3 cities in India who are using smartphones and have an affinity to start a business online were targeted. Using App Store Data for Gauge User Preference Programmatic user acquisition utilized app store intelligence such as ratings, reviews, category preference, or further use to gauge users’ preference. Negated App Fraud through Programmatic Platforms: Programmatic acquisition platforms ensure zero machine-based actions, which meant reaching out to actual humans and not bots, driving more value for the ad campaign. maas.ae.com | [email protected] CASE STUDY RESULTS 1.2M+ Users 117%+ MoM Connected* with Meesho *Jan - Jun 2019 Growth* in Orders *Jan - Jun 2019 More than a million users across age The new entrepreneurs contributed to more group and cities joined the entrepreneurial than 117% month-to-month growth in orders on revolution. Meesho. The campaign was a huge hit and Meesho 7X Orders very soon became a social revolution, Per Install* *Jan - Jun 2019 enabling women to be more aspirational. As more data flowed into the system, the data's precision in user acquisition improved, and orders per user increased by over seven times during the campaign. Testimonial Acquiring the most relevant customers through Affle’s platform has helped us not only to lower down the cost per user acquired but has also helped us in deriving better retention as well as engagement in our users MOHD. SHARIQUE User Acquisition Lead maas.ae.com | [email protected] CASE STUDY Awards & Recognitions 2020 CAMPAIGN INDIA DIGITAL INDIAN DIGITAL MEDIA CREST AWARDS 2020 AWARDS 2020 Insight LED programmatic Best innovation in mobile buying marketing Mobile display Best use of mobile Use of data for CRM monetization Media Innovation INDIA DIGITAL AWARDS 2020 BRAND EQUITY IDA 2020 Best use of programmatic Best lead generation through mobile Product launch campaign ABOUT MAAS Affle's MAAS is a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations. It leverages Affle's mDMP based connected device intelligence to reach out to the most relevant users while utilising Affle's mFaaS platform to maximise quality. With features like unified transparent reporting, CPCU focused payouts to managed & self-served offering we cover all your needs of acquiring users at scale. Affle’s MAAS platform was recently ranked amongst the top 3 DSPs and top 10 ad platforms globally in the quality of the app retention category. maas.ae.com | [email protected].