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Subhadip Samanta IIFT Delhi 4.4 Subhadip Samanta IIFT Delhi 4.4 3.7 ABOUT MEESHO: Meesho is an Indian-origin social commerce platform .It enables small businesses and individuals to start their online stores via social channels such Meesho raised as WhatsApp, Facebook, Instagram . $125 million in In June 2019, Meesho became India’s first 2 million sellers Series D round start-up to receive investment from registered led by Naspers Facebook 4.4 80 percent of those are women Play Store 10 million PROBLEM STATEMENT: resellers It is observed that 60% users (i.e., resellers) leave the platform after the first 7 days of doing their first sale. OUR GOAL: To enable the resellers to sell more and to suggest new big features that can be added which will help increase selling via Meesho ROADMAP: USER JOURNEY PAIN METRICS SOLUTIONS ANALYSIS PERSONA MAPPING POINTS IMPACTED USER PERSONAS: Naman, Student Ankita, Teacher Shalini, Housewife • 23 year old lives in Kota • 35 years old lives in Meerut, a • 28 years old lives in • Due to COVID-19 lockdown mother of two. Jaipur, Naman is stuck at home and • Using Meesho from past 6- • Want to start something looking to earn money while months and making decent independently staying at Home. earnings • Meesho for her seemed a • Naman has a very big contacts • Ankita is always in dilemma perfect match circle and is highly active on about finding the perfect many groups on Whatsapp, product for her customers. Facebook. RESELLER’S JOURNEY: MOODS: Joy Ankita • Finally, I’m done with Vigilant my household work and have sent my 2 kids to Worried School Worried • I am now ready to wear Grief my micro- entrepreneurship hat and to engage with my PRODUCT Customers by sharing OPEN’S BEFORE AFTER ORDER DISCOVERY great products and earn MEESHO APP SHARING SHARING PLACEMENT money. & SELECTION • Time to open the “What do I share I have decided the I hope the Product Hope that the MEESHO app on the today?” Product but is this remains in stock Product quality is smartphone “As there is no product even till the time the reliable with respect guidance I have Trending or Latest customer agrees to to the price. to spend more launched? the deal. time until I found something worth sharing” PAIN POINTS: SOLUTIONS: 2. When I open the app I don’t get 1. These solutions are any information about the products which are trending or proposed in order to are recently Launched there is no improve the feature to guide regarding the experience for the same current resellers like Ankita. Metrics: Shares/User Ankita 340+ Resellers in 4 Days! Product Sold Text 3645+ Shares Will drive more Resellers. Approximate Share Count Builds trust in the Platform as other users like her have shared it. Quick Links to drive traffic to Trending Categories Here it improves discovery of trending Products amongst The Catalogue doesn’t give information about the Resellers, enabling them to rely upon it as the current whether the product is Product is currently trending in the market.. trending/newly Launched GOAL: Increasing Retention of Resellers after first Sale! NEW FEATURE 1: COMEBACK AGAIN! Value Proposition to User: • This will motivate Resellers to sell more as they will get additional commissions for executing the same. Features: Insights: • This will not only increase the retention but also will contribute in After Selling the Product, if the According to SuperOffice , a increasing the acquisition of Users. User sells a product in next 7 days Customer leaves a company when, they’ll earn an additional Customer starts to think that commission on that order Company don’t care about them after FTUE. Value Proposition to MEESHO: • Increased Retention • Increased Acquisition Congratulations on the Order! Get 10% extra on the next order placed within 7days! • Increased Revenue • Decreased Bounce Off Rate At the time of Order confirmation, Virtual Assistant pops up and Metrics to Consider: displays the following message • DAU/MAU • Orders Placed/Seven Days/User • ARPU NEW FEARURE 2: Gamification/Team Leaderboards! Features: Insights: Value Proposition to User: City wise, State wise Reseller Not only do these leaderboards • This will motivate Resellers to sell more as they will get additional Leader boards to enable the encourage healthy competition commissions for executing the same. resellers to sell more in order to that leads to improved • When resellers have a clear way of tracking how far they’ve come, and climb to the top and earn performance, but they also reduce when their results seem more tangible, they’re more likely to feel additional rewards. stress.(Spinify) satisfied with their Sales.. User can toggle between Regular Prompts City and State from assistant Leaderboards Value Proposition to Leaderboards Ko ta Rajasthan MEESHO: • Increased Retention • Increased Acquisition Leaderboards Shahid Hussain You’re Just few Points away from 1st • Increased Sales Position! • Increased Revenue • Decreased Bounce Off Rate A Tentative metric for Sales Shares Leaderboard Points Metrics to Consider: calculation. • DAU/MAU • Orders Placed/Seven Days/User MEASURING THE SUCCESS OF SOLUTIONS: We will use commonly used metrics from frameworks used in the industry like AARRR and HEART that are relevant to the solution. The following are reporting metrics . METRIC GOALS SIGNALS METRICS HEART HAPPINESS User Satisfaction User reviews and Ratings NPS, Average App rating from Customer support ENGAGEMENT User Selling the Total number of sales and Total Revenue per user, Catalogues Time spent on the App Average Sales per Month ADOPTION User Onboarding Number of App downloads, Average Catalogues New Users, FTUE Shared, Number of reviews of resellers RETENTION User Loyalty Recurring Resellers Monthly Retention Rate, Number of items Sold by same Reseller TASK SUCCESS User Goal Completion User Analytics and User Number of items Sold, Studies Number of Points Earned METRICS WRONGLY IMPACTED: 1. Bounce rate must be analysed per page/feature- wise, looking at user journeys, to understand if a particular feature is experiencing maximum bounce rate, it should be improved accordingly. 4. LTV:CAC Ratio : This is to understand how much company is spending to maximise growth and revenue, on acquiring customer. If it’s low, 2. Inefficient implementation of the feature could company needs to evaluate to cut down costs on cause distrust in users, App reviews/ratings and customer acquisition Weekly Active users can be tracked. 5. Churn Rate : If churn rate is going up, MEESO must analyse what kind of users they are losing. As per 3. Monthly Revenue : If the Cumulative Revenue is their past trends, the users must be offered going down, per feature revenue must be customized deals/discounts through mails or considered to see which feature is doing well and notifications (in case the app is still installed), to which is not. bring them back THANK YOU!.
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