World Intellectual Property Day 2012 celebrates visionary innovators

The Patents and Trademarks of Steve Jobs: Art and Technology that Changed the World > The iPod has revolutionized the way we experience music. > iTunes makes it quick, easy, affordable – and legal – to buy and download music; within 16 days of its launch in 2003, it had recorded 2 million downloads. > The iPad, the fastest selling technical device ever, has changed the way we surf the web and read books, newspapers and magazines.

World Intellectual Property Day this year celebrates visionary innovators “Design is not just – individuals whose ingenuity, talent and insight shape the way we live. > More than 25 billion apps have been This exhibition spotlights one of downloaded from Apple’s App Store those individuals, and shows how by over 315 million iPhone, iPad and intellectual property is central to the iPod Touch users worldwide. culture of innovation and creativity > Logic and Garage Band software that Steve Jobs created at Apple. programs make it easier for aspiring musicians to record and produce Co-sponsored by the United their own music. States Patent and Trademark Office (USPTO), the exhibition was Jobs held 317 utility and design conceived and designed by Invent patents in the United States. On Now, Inc., a non-profit organization display are the patent certificates dedicated to fostering invention and that list him among the inventors creativity. Invent Now also operates involved in the conceptualization of the National Inventors Hall of Fame many iconic Apple products, including and Museum on the USPTO campus computer cases, iOS-based devices, in Alexandria, Virginia. packaging, keyboards, mice and power adaptors, and even the glass Steve Jobs’ vision in making staircases found in many Apple sophisticated technology simple and stores. fun to use transformed the way we interact with the digital world: In addition to his U.S. patents, Jobs Innovation, IP and is named on some 28 international WIPO’s Global Services applications filed under WIPO’s Patent Cooperation Treaty (PCT) Steve Jobs used the IP system to add system. Apple has filed some value to the knowledge, information 1,500 applications under that system and ideas (“intangibles”) embedded and also makes use of the WIPO in his technologies and innovative Madrid (trademarks) and Hague works. The IP system transforms (designs) systems. intangibles into concrete assets that can be owned, disseminated and traded. So creators of IP rights (such as patents, trademarks, designs “Design is not just what it looks like. Design is how it works.”

PCT International Application Number: Madrid Registration 1014459 PCT/US2008/074625 – Editing Interface “Description of the mark: The mark consists of the Applicant (for all designated states except US): design of an apple with a bite removed.” APPLE INC. Inventors/Applicants (for US only): Chaudhri, Imran, A.; Ording, Bas; Jobs, Steven “If artists keep on risking failure, they’re still artists. Dylan and Picasso were always risking failure. This Apple thing is that way for me.” Fortune, November 1998

and copyright) can benefit from their The Madrid system allows trademark commercially successful works. owners the possibility of protecting a trademark in any or all of its WIPO contributes to this process 85 contracting parties, by registering by delivering global IP services that the mark through WIPO using a simplify applications for IP rights in single application, in one language multiple countries. These services and subject to one set of fees include the PCT system (patents), the and deadlines. A record 42,270 Madrid system (trademarks) and the international trademark applications Hague system (designs). were filed in 2011. A similar facility exists for industrial designs under The PCT system is the most widely the Hague system, which currently used of WIPO’s systems. A single has 60 contracting parties. Both international patent application under systems offer cost-effective and the PCT has the same legal effect as accelerated access to trademark and a national application in each country industrial design protection in multiple (currently 144) bound by the Treaty. jurisdictions, giving applicants a single PCT applicants receive valuable yet flexible international registration information about the potential that can be centrally managed. patentability of their inventions and have additional time to decide Dedicated databases for the PCT, in which of the PCT countries to Madrid and Hague systems are continue pursuing patent protection. accessible online and may be The system consolidates and searched by anyone free of charge streamlines patenting procedures, through WIPO GOLD at postponing the payment of sizeable www.wipo.int/wipogold. costs and providing applicants and patent offices with a sound basis for important decision-making. In 2011, a record 181,900 PCT international applications were filed.