Maximising the Value of Birds and Wildlife for Tourism a Guide for Tourism Businesses in the Rift Valley/Red Sea Flyway
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Maximising the value of birds and wildlife for tourism A guide for tourism businesses in the Rift Valley/Red Sea Flyway If you want a hard copy, please ensure you only print the pages you need Print Maximising the value of birds and wildlife for tourism The BirdLife International UNDP/GEF Migratory Soaring Birds Project The Rift Valley/Red Sea hosts the migration of the development decisions and land use changes BirdLife International is a global over 2 million birds, with Soaring Birds in huge within the region, and in the case of hunting, Partnership of conservation flocks numbering tens of thousands migrating from working with governments and sustainable hunting organisations that strives to wintering grounds in Africa to breeding grounds in organizations to protect Migratory Soaring Birds conserve birds, their habitats and Europe and Central Asia and vice versa along the from illegal killing. global biodiversity, working with second biggest Flyway in the world. people towards sustainability in the use of natural The Migratory Soaring Birds project is supported by resources. BirdLife is the implementing agency for Yet this area is also subject to huge development the following organisations: the Migratory Soaring Birds project. pressures, as increased demands for energy, food The Global Environment Facility supply, and tourism lead to significant changes More information about the Migratory Soaring Birds (GEF) unites 182 member in land use and generate the need for increased project is available from: governments – in partnership with waste management. Indiscriminate hunting and www.migratorysoaringbirds.undp.BirdLife.org international institutions, civil society illegal killing of birds is widespread. Thus, these five organisations (CSOs), and the sectors of Agriculture, Energy, Hunting, Tourism private sector – to address global and Waste Management can create an increasingly environmental issues. GEF is the donor agency for inhospitable environment for Migrating Soaring Copyright © 2015 the Migratory Soaring Birds project. All rights reserved. No part of this publication may be reproduced, stored Birds and have the potential to affect populations of in retrieval system or transmitted in any form or by any means, electronic, The United Nations Development Program. mechanical, recording or otherwise, without prior permission of UNDP and soaring birds across three continents BirdLife International. UNDP is the United Nations' global The Migratory Soaring Birds project aims to integrate development network, an organisation Cover photograph by Lior Kislev conservation of visiting birds into these key sectors advocating for change and connecting The analysis and recommendations of this report do not necessarily reflect the of our societies. views of the United Nations and Development Programme (UNDP). countries to knowledge, experience This is being achieved through partnerships and resources to help people build and strategic alliances with private businesses, a better life. UNDP is the executing NGOs, governments, international organizations. agency for the Migratory Soaring Birds project. We are working with these sectors in order to This document has been developed by the Responsible Hospitality Partnership incorporate protection of the flyway at the heart of (RHP) Ltd, Thame, Oxfordshire If you want a hard copy, please ensure you only print the pages you need Print 1 Maximising the value of birds and wildlife for tourism Contents Forward 4 Maximise the tourism potential of the Flyway 17 How to use this handbook 5 Enhance the enjoyment of existing customers 19 (Further information, annex 4, page 39) Glossary 6 Increase revenue by offering existing tourists new experiences 21 Tourism and conservation – a symbiotic relationship 8 (Further information, annex 4, page 43) Birds and wildlife – adding value to tourism experiences 9 Increase revenues by attracting new types of tourist 23 Maximising the value from all types of tourism 10 (Further information, annex 4, page 45) Minimizing the negative and maximising Take action to protect the Flyway from the impacts of tourism 24 the positive impacts of tourism 12 Maximise the potential of grounds to attract birds 25 Mainstreaming conservation of birds and wildlife into all (Further information, annex 4, page 47) tourism businesses 13 Engage staff and communities in valuing the contribution The Rift Valley/Red Sea Flyway and tourism 15 of birds to the tourism economy 27 (Further information, annex 4, page 51) Taking action 17 Embrace bird friendly operating practices and encourage suppliers to do the same 28 (Further information, annex 4, page 53) If you want a hard copy, please ensure you only print the pages you need Print 2 Maximising the value of birds and wildlife for tourism Contents Plan new and refurbish existing tourism infrastructure Annex 1 – BirdLife partners in the region 34 in a bird-friendly way 30 Annex 2 – Resources from other organisations 35 (Further information, annex 4, page 57) Build partnerships with credible conservation partners Annex 3 – Suggested bird books 36 to ensure that tourism actively contributes towards Annex 4 - Further information on implementing the conservation of the flyway. 32 the guidelines 38-61 (Further information, annex 4, page 60) References 62 If you want a hard copy, please ensure you only print the pages you need Print 3 Maximising the value of birds and wildlife for tourism Revealing your hidden Jewels Welcome by Jane Ashton, Director of through which they can stimulate active conservation of Sustainability, TUI Group. these environments. As a global player aspiring to market and brand Projects of which we are particularly proud have included: leadership in the tourism sector, TUI feels a particular the development of nature and cultural excursions to commitment to the principle of sustainability. For us, support conservation of the mangrove forests in Sri sustainability means the continuous balancing over the Lanka (in partnership with the Global Nature Fund), long-term of economic, ecological, social and cultural initiatives to protect sea turtles in Turkey, programmes needs. We believe that by balancing these needs we to work with tourists and dive operators to support coral can: safeguard our competitiveness, avoid risks, secure reef protection in Egypt and the partnership between Jaz opportunities, promote the potential of employees, Hotels and BirdLife in Egypt. intensify cooperation with public interest groups, and This handbook provides practical information to sustainably improve the efficient use of natural resources. maximise the value that birds add to all tourism Over the years, TUI has worked with many destinations to experiences and to support the conservation of support the achievement of our sustainability ambitions. habitats on which birds depend. Increasingly, destination stakeholders tell us that their We wish you good luck in implementing the advice in the success depends not only on the quality of the tourism pages that follow. service that they provide, but also on the quality of the environments in which they operate. Our partners in destinations frequently ask us to help them to use the bird and wildlife in their area, not only to provide exceptional tourist experiences, but also as a mechanism If you want a hard copy, please ensure you only print the pages you need Print 4 How to use this guide This handbook has been designed for use interactively (as a .PDF) or to be printed as a conventional book. If you choose to use it interactively, you can click on references to page numbers in the text and use the contents, back and forwards tabs at the base of the screen to navigate to the elements that interest you. “Birding plays a significant and growing part in the tourism industry, Turn to Turn to and creates direct and indirect page 9 to see Turn to page page 24 to 17 to implement take action to economic benefits for many countries how birds and steps to maximise protect the bird wildlife add value the value of birds and wildlife of the and communities, also amongst and wildlife to Rift Valley/Red to tourism tourism Sea Flyway developing countries. Wildlife experiences watching appeals to a wide range of people, and opportunities to participate in wildlife watching are and should increasingly be a factor in Turn Download the to page Turn to page Powerpoint slides tourists’ holiday choices today” 12 to see how 15 to understand that accompany these management why the Rift Valley/ guidelines. These can Elizabeth Maruma Mrema Acting Executive Secretary processes Red Sea Flyway is can maximise the be used to present the a unique tourism guidelines to other of the Convention on the Conservation of Migratory positive impacts asset of tourism stakeholders Species of Wild Animals (CMS). If you want a hard copy, please ensure you only print the pages you need Print 5 Glossary of Terms Glossary of Terms Ecotourism Mainstream tourism In its purist term, ecotourism is “Responsible travel to natural A concept that is similar to mass tourism and that generally areas that conserves the environment, sustains the well-being describes tourists who are travelling as a part of an organised of the local people, and involves interpretation and education” tour to a destination that offers conventional tourist activities (TIES, 2015). Education within this context is meant to be such as beaches and city breaks and who like to mingle with inclusive of both staff and customers. In real life, the term people similar to themselves.