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Voorbeeldaanvraag Promotiesteun VAF/Gamefonds

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Voorbeeldaanvraag Promotiesteun VAF/Gamefonds Leg uit Vooral in zijn spelopbouw is de game uniek daar het zich focust op real-time multiplayer. De meeste quiz-games op de markt bieden vaak enkel asynchronous gameplay modes. Switch heeft als USP (Unique selling proposition) zijn real-time multiplayer, 3D avatars en prachtige presentatie. Verder is de link naar een bestaande TV-show ook een USP. 2. Vormgeving van de personages, de setting, het verhaal en de omgeving Ja Leg uit De USP van Switch op het vlak van vormgeving zit hem vooral in het gebruik van leuke en customizable avatars. 99% van de huidige quiz-games presenteren zich als een 2D applicatie. Bij Switch maken we het onderscheid door avatars te gebruiken en alles te presenteren als een volwaardige 3D game. 3. Gebruikte muziek of sound design Ja Leg uit Voor de muziek is er samengewerkt met Vlaamse partners, Waarbij Panenka en Sonicville het sounddesign van de TV-show hebben aangeleverd om dit zo goed mogelijk te vertalen naar de game. 4. Interactiviteit, meerdere spelers, gebruikersinterface, user-generated content Ja Leg uit Zoals reeds vermeld, is één van de uitzonderlijke features van Switch zijn real-time multiplayer functionaliteit. Hier is ook op ingezet na de lancering door het uitbouwen van andere social features, zoals in-game chat functionaliteit en het vergelijken van spelprofielen. 5. Gebruik van artificiële intelligentie Nee Leg uit Er wordt bij Switch een simpele integratie gebruikt om bots te voorzien wanneer de spelers geen actieve spelers kunnen vinden. Dit is echter een eenvoudige implementatie die niet echt innovatief is en waarbij men moeilijk kan spreken van echte AI. 6. Gebruik van Virtual Reality en Augmented Reality Ja Leg uit De laatste versie van Switch heeft ARkit implementatie zodat de game vanaf ios 11.0 augmented reality ondersteuning heeft. Een speler kan hierbij zijn personage integreren in de echte wereld en het in AR mode verder aankleden, foto's nemen, ... 7. Gebruik van nieuwe technologie voor de ontwikkeling, de implementatie of de toepassing van de game Ja Leg uit Voor Switch heeft Triangle Factory een uniek platform ontwikkeld met specifieke tools voor de ontwikkeling van trivia games. Dit productieproces en verscheidene tools zijn in-house technologie specifiek voor de support, live operations en schaalbaarheid van Switch. Basisinformatie Opgelet: Indien gewenst kan je tegelijk productiesteun en promotiesteun aanvragen. Je moet in dat geval in MyVAF zowel een aanvraag voor productiesteun als een aanvraag voor promotiesteun invullen en indienen. Vlaams Audiovisueel Fonds vzw - pagina 3/7 - aanvraagformulier Gaat het om de herindiening van een eerder afgewezen aanvraag? Nee Werd voor dit project in het verleden al een andere aanvraag ingediend bij het VAF (eventueel onder een andere titel dan de huidige)? Ja in het verleden werden andere (werk)titels gebruikt Indien van toepassing: onder welke andere titel werd dit project al eens ingediend bij het VAF? SWITCH - 2016/CR/GF/2026 - Voor internationale versie zal de (werk)titel wijzigen naar "Switch: The Trivia Game" Vraag je naast promotiesteun gelijktijdig productiesteun aan? Nee Specificaties Binnen welk genre kan je de game plaatsen? Trivia, Quiz, Family Omschrijf de game in een paar woorden (elevator pitch/high concept). Bekijk voorbeelden via https://vimeo.com/264595108 (Paswoord: elevator). Opgelet: de voorbeelden zijn in het Engels, maar de indiening moet in het Nederlands gebeuren. Razendspannende trivia game gebaseerd op het tv-programma Switch. Creëer je eigen personage en daag jezelf en je vrienden uit in een real-time multiplayer quiz-game. Voor welk platform wordt de game ontwikkeld? Mobiel: Android Mobiel: iOS Specificeer het platform indien 'Andere' geselecteerd werd Kies de aanbevolen leeftijd in overeenstemming met PEGI (www.kijkwijzer.nl/pegi) 3 Geef de URL naar de meest recente versie van de game of naar een pagina met uitleg over hoe de game zal worden aangeleverd. Voeg de paswoorden toe indien van toepassing. iOS: https://itunes.apple.com/be/app/switch/id1235553953?l=nl&mt=8 Android: https://play.google.com/store/apps/details?id=be.vrt.vrtswitch&hl=nl Ontwikkelaar Wie is de Vlaamse hoofdontwikkelaar (vennootschap)? Triangle Factory Geef naam en voornaam van de eigenaar(s) van de auteursrechten IP/gameconcept Panenka 50% / Triangle Factory 50% Wie is de game director verbonden aan dit project? (natuurlijk persoon) Jeroen Dessaux Wie is de technical director verbonden aan dit project? (natuurlijk persoon) Sobraj Van Zeebroeck Wie is de verantwoordelijke contactpersoon van deze aanvraag? (natuurlijk persoon) Timothy Vanherberghen Financiering Vlaams Audiovisueel Fonds vzw - pagina 4/7 - aanvraagformulier Wat is het geschat totale productiebudget, incl. preproductiefase? € 423.450 effectief productiebudget + verder engageert VRT zich jaarlijks tot een media campagne ter waarde van € 100.000 voor promotie op de Vlaamse / Nederlandse markt. Werd/wordt voor dit project steun aangevraagd/verkregen van andere Vlaamse overheden (bv. IWT, iMInds, Cultuurinvest, Kunstendecreet, …)? Niet aangevraagd Voor welk bedrag werd steun verkregen/aangevraagd bij andere Vlaamse overheden? Voor welk onderdeel werd steun verkregen/aangevraagd bij andere Vlaamse overheden? Werd/wordt voor dit project ook steun/aangevraagd van andere overheden in België (bv. Wallimage)? Niet aangevraagd Voor welk bedrag werd steun verkregen/aangevraagd bij andere Belgische overheden (niet Vlaams)? Voor welk onderdeel werd steun verkregen/aangevraagd bij andere Belgische overheden (niet Vlaams)? Is voor het project steun aangevraagd bij het programma Creative Europe? Nee Opmerking: indien u tussen de datum van deze aanvraag en de beslissing erover door de Raad van Bestuur van het VAF steun aanvroeg of verkreeg van een andere overheid (zie hoger), moet dit onmiddellijk schriftelijk aan het VAF gemeld worden. Bijlagen A Opgelet: voortaan zijn aanvragen beperkt tot een maximum aantal pagina’s. Naast elke bijlage krijg je een indicatie van hoeveel pagina’s de upload mag tellen. Promotiedossiers (zonder productiesteun) mogen in hun geheel maximaal 60 pagina’s bevatten. Indien je deze aanvraag voor promotiesteun tegelijk aanvraagt met productiesteun moet je een aantal bijlagen niet uploaden zoals aangegeven bij de vragen zelf. Enkel indien geen aanvraag productiesteun: upload hier een game design document van de game. Dit document moet een compleet overzicht geven van het spel: elevator pitch, USP, feature list, verhaal, personages, core mechanics, art design, muziek, sound design, technical design, scope … (20 tot 30 pagina’s, enkel in PDF, maximum 50 MB) Enkel indien geen aanvraag productiesteun: upload hier het marktonderzoek dat je rond de game hebt gedaan (a.d.h.v. van bijvoorbeeld Newzoo, NPD, VG Chartz, Gamerankings, Metacritic, artikels, conference talks, eerdere ervaring, ...). Toon het proces en de resultaten van je concurrentieanalyse. (2 tot 4 pagina’s, enkel in PDF, maximum 50 MB) Enkel indien geen aanvraag productiesteun: upload hier een motivatie van het gekozen platform en de doelgroep. Zorg voor voldoende onderbouwing, bijvoorbeeld op basis van marktonderzoek of empirisch uit aanwezigheid op events, analytics van eigen social media, … (1 pagina, enkel in PDF, maximum 50 MB) Enkel indien geen aanvraag productiesteun: upload hier een beschrijving van het distributiemodel (pricing, platformkeuze, releasedatum, releaseschema) en onderbouw. Is de Vlaams Audiovisueel Fonds vzw - pagina 5/7 - aanvraagformulier geplande releasedatum interessant op basis van releases concurrerende games? Alle platformen tegelijk of gefaseerd? (1 pagina, enkel in PDF, maximum 50 MB) Upload hier je een roadmap/retroplanning van de verschillende fases/marketing beats in je marketingplan. Wat ga je wanneer doen? Hoe hou je de interesse hoog? (1 tot 2 pagina’s, enkel in PDF, maximum 50 MB) Upload hier je uitgewerkt marketingplan: bespreek ieder deel (PR, social media, e-marketing, …) van je marketingplan in detail en onderbouw je geplande aanpak. (8 tot 10 pagina’s, enkel in PDF, maximum 50 MB) Upload hier je aanpak rond community building (zowel van toekomstige spelers als van testers, streamers, …) en onderbouw. (2 pagina’s, enkel in PDF, maximum 50 MB) Upload hier de werkprocedure, specifiek voor de marketing. Bespreek de tools die je voor je social media management, mailings, ... zal gebruiken. (1 tot 2 pagina’s, enkel in PDF, maximum 50 MB) Upload hier je marketingfunnel. Toon hoe je van awareness, naar consideration en uiteindelijk sales gaat. Geef ook aan hoe je dit gaat meten en omspringt met analytics. (1 pagina, enkel in PDF, maximum 50 MB) Enkel indien geen aanvraag productiesteun: upload hier het financieringsplan van de productie. Het is verplicht om hiervoor het standaardformulier van het VAF te gebruiken. (enkel in PDF, maximum 50 MB) Enkel indien geen aanvraag productiesteun: upload hier de gedetailleerde begroting van de productie. Het is vrijblijvend om hiervoor het standaardformulier van het VAF te gebruiken. (enkel in PDF, maximum 50 MB) Upload hier het financieringsplan van de promotie. Het is verplicht hiervoor het standaardformulier (financieringsplan promotiesteun) van het VAF te gebruiken (enkel in PDF, maximum 50 MB) Upload hier de gedetailleerde begroting van de promotie. Je mag hiervoor een eigen formulier gebruiken. (1 tot 2 pagina’s, enkel in PDF, maximum 50 MB) ANNEX Enkel indien geen aanvraag productiesteun: upload hier de statuten van het aanvragende bedrijf (bij eerste aanvraag en/of eventuele wijzigingen). (enkel in PDF, maximum
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