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Presentazione Standard Di Powerpoint World’s Best People Data. 1 A B O U T ZEOTAP I DATI DETERMINISTICI DI ZEOTAP GARANTISCONO LA MIGLIORE QUALITÀ DATI UNICI TECNOLOGIA SUPERIORE DATA SECURITY Dati telco in esclusiva, app Piattaforma proprietaria e Privacy e sicurezza come vantaggio usage, purchase intent, dati sul brevettata competitivo mondo travel e real estate ZEOTAP 2 DATA SOURCING ZEOTAP RACCOGLIE DATI DI 6 TIPOLOGIE IN MANIERA DETERMINISTICA TELCO PURCHASE INTENT APP USAGE Dati socio-demo provenienti dal CRM Dati ottenuti in contesto puramente Dati di interesse rilevati dalle app delle Telco e-commerce scaricate ed utilizzate su device mobili REAL ESTATE TRAVEL PROXIMITY Dati di purchase intent provenienti da un Dati di purchase intent provenienti da Dati ottenuti da rilevamento GPS dei sito verticale sul real estate Kayak, azienda leader nel mondo del point-of-interest e da Beacon turismo ZEOTAP 3 DATA SOURCING TELCO Grazie a degli accordi unici, zeotap mette a disposizione degli advertiser i dati socio-demografici presenti nel CRM delle Telco. CARATTERISTICHE DEI DATI: • Sesso • Età • Partite Iva • Tipologia di contratto e pagamento • Residenza • ARPU (Average revenue per user) L’accuratezza dei dati arriva al 95% ZEOTAP 4 DATA SOURCING APP USAGE Dopo un’attenta selezione in base a parametri di qualità, zeotap collabora oggi con 15 data partner in grado di fornire dati sull’utilizzo delle app tramite SDK. CARATTERISTICHE DEI DATI: • Il catalogo app contiene più di 10.000 app • Possono essere selezionate intere categorie o singole app • Opzione “App Affinity” permette di ottenere un un’audience extension con profili simili rispetto al segmento originale ZEOTAP 5 DATA SOURCING PURCHASE INTENT Grazie ad alcuni data partner mondiali otteniamo dati di intento di acquisto da ambiente e-commerce. I dati vengono raccolti lungo il funnel di acquisto di store verticali. Offriamo massima trasparenza sugli store inclusi nella creazione del cluster. PRINCIPALI E-COMMERCE: • Nike • Skyscanner • Asos • Decathlon • Chicco • Lavazza • Farfetch • Microsoft • Kiko • Euronics • Sephora • Leroy Merlin • Airbnb • Philips ZEOTAP 6 DATA SOURCING PROXIMITY Un nostro partner italiano utilizza le coordinate GPS per tracciare specifici point-of-interest e rende disponibili i dati degli utenti che hanno visitato quei punti. I dati di proximity sono già inclusi nei nostri segmenti standard o custom. Attraverso l’attività vengono raccolti gli identificativi digitali (MAIDs) delle persone attorno ad un punto di interesse e.g. tutte le persone che si sono recate nei punti vendita Unieuro nell'ultimo mese. Su questi profili si ottiene: • insights • marketing persona • attivazione direttamente in programmatic/social di quelle persone raccolte ZEOTAP 7 DATA SOURCING REAL ESTATE Sono disponibili dati di purchase intent provenienti da un sito italiano verticale sul mondo real estate. Questi dati possono essere utilizzati sia per attività su real estate sia per fare una serie di valutazioni sull'effettiva capacità di spesa e possibile income degli utenti. CARATTERISTICHE DEI DATI: • Utenti con un contratto d’affitto a lungo termine • Costo di affitto basso • Costo di affitto medio • Costo di affitto alto • Costo di acquisto basso • Costo di acquisto alto ZEOTAP 8 DATA SOURCING TRAVEL Kayak, azienda leader nel mondo del turismo per la prenotazione di hotel, voli e auto a noleggio, è diventato un nostro data partner. Nella nostra piattaforma sono ora disponibili nella sezione "travel" dati relativi all'acquisto di servizi come: prenotazioni di voli, alberghi e auto a noleggio. CARATTERISTICHE DEI DATI: • Città / paesi da cui vengono prenotati voli/alberghi/auto a noleggio • Città /paesi di destinazione del servizio • Possono essere selezionate business, economy e prima classe ZEOTAP 9 World’s Best People Data. 1 ZEOTAP CATEGORIES AUTOMOTIVE APP PURCHASE INTENT *PNEUMATICO *NAVIGATORE *dati tracciati da sito comparatore ZEOTAP 2 ZEOTAP CATEGORIES BEAUTY & FASHION APP PURCHASE INTENT ZEOTAP 3 ZEOTAP CATEGORIES BUSINESS APP PURCHASE INTENT *SEDIA UFFICIO *DISTRUGGI DOCUMENTI *dati tracciati da sito comparatore ZEOTAP 4 ZEOTAP CATEGORIES EDUCATION & BOOKS APP PURCHASE INTENT *UNIVERSITA’ TELEMATICA *dati tracciati da sito comparatore ZEOTAP 5 ZEOTAP CATEGORIES FINANCE & INVESTMENT APP PURCHASE INTENT *CARTA DI CREDITO *CONTO CORRENTE *dati tracciati da sito comparatore ZEOTAP 6 ZEOTAP CATEGORIES FITNESS & HEALTH APP PURCHASE INTENT ZEOTAP 7 ZEOTAP CATEGORIES FOOD & DRINKS APP PURCHASE INTENT *SERVIZIO CIBO A DOMICILIO *CERTIFICAZIONE *DECANTER BIOLOGICA *dati tracciati da sito comparatore ZEOTAP 8 ZEOTAP CATEGORIES GAMES APP PURCHASE INTENT ZEOTAP 9 ZEOTAP CATEGORIES HOME APP PURCHASE INTENT *ASPIRAPOLVERE *LAVATRICE *CONDIZIONATORE *dati tracciati da sito comparatore ZEOTAP 10 ZEOTAP CATEGORIES REAL ESTATE APP PURCHASE INTENT ZEOTAP 11 ZEOTAP CATEGORIES IOT APP PURCHASE INTENT *SMART TV *TELECOMANDO UNIVERSALE *dati tracciati da sito comparatore ZEOTAP 12 ZEOTAP CATEGORIES MOTHERS & FAMILIES APP PURCHASE INTENT *BIBERON *TRICICLO *SEGGIOLONE *CULLA *dati tracciati da sito comparatore ZEOTAP 13 ZEOTAP CATEGORIES MUSIC & AUDIO APP PURCHASE INTENT *CUFFIE AURICOLARI *dati tracciati da sito comparatore ZEOTAP 14 ZEOTAP CATEGORIES DATING APP PURCHASE INTENT *SITO D’INCONTRI *DATING *dati tracciati da sito comparatore ZEOTAP 15 ZEOTAP CATEGORIES SHOPPING APP PURCHASE INTENT ZEOTAP 16 ZEOTAP CATEGORIES TRAVEL APP PURCHASE INTENT ZEOTAP 17 ZEOTAP CATEGORIES VIDEOS, TV & CINEMA APP PURCHASE INTENT ZEOTAP 18 GLOBAL APP CATALOGUE ZEOTAP 3 Custom segments from > 10,000 app user groups AUTOMOTIVE BEAUTY BUSINESS EDUCATION FITNESS FOOD MOVIES COMMUNICATION FAMILY GAMES IOT HOME INVESTMENT NEWS PHOTO TOOLS DATING & SOCIAL SHOPPING TRAVEL MUSICZEOTAP 4 INDEX Automotive from cars.com to Uber IoT from Alexa to Chromecast Beauty & Fashion for women to men Mothers & Families from Babyphone to shopping list Business from Linkedin to Slack Music & Audio from Spotify to Shazam Communication from Whatsapp to Viber News from global to local Education & Books from Merry Webster to Memorado Photography from Instagram to LightX Finance & Investment from PayPal to Bitcoin Wallet Productivity & Tools from Antivirus to VPNs Fitness & Health from fitbit to Oral-B Social Media & Dating a snap of the ecosystem Food & Drinks Shopping from Amazon to Zara Games from Candy Crush to Marvel Travel from British Airways to TripAdvisor Home from homes.comto Nest Videos, TV & Cinema from Netflix to CinemaTrailer ZEOTAP 5 Automotive >100 apps Index Auto Intenders Connected Car Tools Cars.com Lexus Enforme Remote AutoGravity - Car Loan & Lease Fair Audi MMI connect Car Key Remote all brands CarMax VW Car-Net Security & Service Edmunds Car Reviews & Prices Used Cars and Trucks for Sale Ride Hailing & Radarbot Free Autopten - Cheap Cars For Sale Speed Camera Detector Free Droom Car Sharing Registro Elettronico GLOBAL mobile.de Uber iTheorie Führerschein Auto AutoScout24 Lyft Driving Theory Test UK Navigation Gett Drivers License Permit Test Grab US Driving License Tests HERE Maps Didi Car parts GPS Route Finder HiRide - Car Pooling Fuelly BackCountry Navigator TOPO LTS Limos GasBuddy: Find Cheap Fuel GPS Benzinpreis-Blitz Zenpark, book a parking space MOT History Check Parclick - Find and Book LOCAL Veicolo Parking Spaces Quiz Patente Ufficiale ZEOTAP 6 Beauty & Fashion >300 apps Index General see also: photography Specific Shopping see also: shopping Perfect365: One-Tap Hairstyles Nike Makeover Best Hairstyles DIY 2018 Zara Glossybox +19000 Hairstyle ideas Amazon Shopping CodeCheck Cosmetics Night Outfits and Dresses Maxfashion Scanner Aloe Vera Uses Flipkart Z Beauty Camera Tamil Beauty Tips Vinted.fr Body Editor Maniküre-Ideen und Anleitungen Kleiderkreisel Face Makeup Pictures Teje trenza Lush Cosmetics Beauty Plus OVS GLOBAL BeautyCam - Face Filter, Men Sticker, Selfie Editor IBS.it Body Building Men Fashion Unieuro New York Men Fashion Suit StalkBuyLove Formal Men Photo Suit SPOTIO Man Fashion Photo Parcello Men Mustache Beard Haircuts Sendungsverfolgung Beard Photo Editor Studio Mustache & Beard Color Effect ZEOTAP 7 Business >500 apps Index Top Apps see also: productivity & tools Banks see also: finance & investment Frequent Travelers see also: travel LinkedIn Citi Mobile United Emirates AA Slack Barclaycard Southwest British Airways Dropbox Amex Mobile Air France Lufthansa Business News see also: news Chase Mobile / Chase Pay Marriott Intern. Hilton Honors Bloomberg Capital One® Mobile The Ritz-Carlton Hotels Yahoo! Finance Bank of America Mobile Banking Four Seasons Hotels Business Insider U.S. Bank Business Owners CNBC Wells Fargo Facebook Adverts Manager MarketWatch USAA Mobile Uber Driver GLOBAL Financial Post PNC Mobile Humanity: Managers Investor's Business Daily TD Bank Clover Go Employment News Regions Bank Logo Foundry Market Pulse Fifth Third Mobile Banking Youtubers Earnings Calculator FinWiz U by BB&T eVision MSN Money SunTrust Mobile App IRS2Go Boursier.com Citizens Bank Mobile Banking Appy Geek Reserve Bank of India Job Seeking Jobr ZEOTAP 8 Communication >300 apps Index Messaging see also: social media Calling Mailing see also: productivity & tools Facebook Messenger Skype MailDroid WhatsApp Messenger TalkU All Email Providers WeChat imo beta SpamBox - Anonymous Temp Email Viber Messenger GrooVe IP GO Mail - Email for Gmail, Outlook, LINE: Free Calls & Messages Imo Hotmail & more Snapchat Talkatone Libero Mail Google Allo Paltalk Connect for Hotmail Slack IndyCall La Poste - Services Postaux SFR mail GLOBAL IM+
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