2019 BMW Championship Economic Impact Report DuPage County, IL The tourism sector of the economy of DuPage County, , is powerful. For nearly 100 years, DuPage has regularly played host to nationally recognized events and championships across many disciplines of sport.

This tradition, supported by numerous positive destination tourism attributes and the second-largest base of hotel inventory outside of the Central Business District of , contributed t o DuPage attracting $2 .72 billion in visitor travel expenditures in 2018. Over the last five years, increases in key performance indicators – spending, tax revenue, and jobs – represent a savings of approximately $1,300 per year in taxes for the average DuPage County household, according to the Illinois Office of Tourism.

In May of 2019, the DuPage Sports Commission was founded to harness the power of spo rts tourism on behalf of the county’s 38 communities and nearly one million residents. As advocates for sports development, our efforts help DuPage realize the economic, social and community-based benefits of sports. ounded in 1899, the Western Association With an unrivaled tradition of incomparable golf This report represents results verified by industry leading standards to demonstrate (WGA) conducts championships for professional since 1924, Medinah Country Club has a history of the positive impacts the BMW Championship – hosted at Medinah Country Club – F and amateur golfers, promotes the use of caddies, hosting major PGA championships and prestigious delivered to DuPage, as the most significant sports event to call DuPage home in 2019. and supports the Evans Scholars Foundation’s efforts international events, including the Ryder Cup (2012), to award full tuition and housing college scholarships the PGA Championship (1999 & 2006), the U.S. To learn how you can support sports tourism development in DuPage, contact the to hardworking caddies with limited financial means. Senior Open (1988), and three Western Opens (1939, DuPage Sports Commission. Together, we can continue building on tradition. Today, the WGA conducts four amateur 1962, 1966). The challenge and the famed history of DuMore in DuPage. championships and two professional events, including their golf courses have drawn the likes of golf legends, the penultimate event of the PGA TOUR FedExCup professional athletes, politicians and celebrities to Playoffs, the BMW Championship – previously known as Medinah Country Club and DuPage County. the Western Open. Each year, the BMW Championship “Medinah’s rich history of hosting world-class golf features the best field in golf competing at world-class Championships continued this year by hosting the Larry Forssberg Justin Roach Chairman Director of Business Development venues. 2019 BMW Championship,” said Bruce D’Angelo, 2019 DuPage Convention & Visitors Bureau DuPage Sports Commission As the oldest championship on the PGA TOUR, BMW Championship Chairman. “Golf fans were treated DuPage Sports Commission [email protected], 630-575-8070 and the signature fundraising event for the Evans to amazing displays of golf, and Medinah’s Scholars Foundation, the BMW Championship has raised did not disappoint. Course conditions were impeccable more than $30 million since 2007 for the foundation. and everything went off without a hitch.” With 1,010 Evans Scholars enrolled in 18 leading In the more than 100 years since the inception of universities nationwide this year, and more than 11,500 the Western Open/BMW Championship, the J.K. Wadley Alumni of the Program, Evans Scholars excel in school, trophy has been engraved with the names of golf’s maintaining a cumulative 3.3 GPA and 95 percent greatest legends, including B en Hogan, , graduation rate. and .

2 DuPageSportsCommission.com 2 019 BMW CHAMPIONSHIP ECONOMIC IMPACT REPORT 3 BY THE NUMBERS

PREVIOUS MEDIA COVERAGE REPORT SPECTATOR & ATTENDANCE REPORT VOLUNTEER REPORT

BMW Total Media Summary Organic Media Coverage CHAMPIONSHIP HOSTS 717Hits 226 Hits 2.5 billion 1.9 billion ÅÅÅ 2019 Media Impressions Media Impressions ÇÇ Medinah Country Club/Medinah, IL 2202 $26.8 million $18.4 million 133,000+ Total Volunteers From 2 018 In Estimated Publicity Value In Estimated Publicity Value Tournament Attendance Aronimink Golf Club/Newtown Square, PA 24 States Earned Media Coverage Earned Media Coverage Breakdown 21% 2017 From DuPage County Conway Farms Golf Club/Lake Forest, IL 36,900 491 Hits 281 Broadcast (TV and Radio) (Approx. 28,000) Volunteer Hours Worked 2016 498 million 12,052,430 23% Crooked Stick Golf Club/Carmel, IN Media Impressions Visitors from Traveled From More Than 17% Media Impressions Incuding the Canadian Provinces of Traveled From More Than Alberta, British Columbia, Manitoba, 44 States & Ontario, Quebec, Saskatchewan, 2015 $3,969,782 and both Nuevo León and Conway Farms Golf Club/Lake Forest, IL $8.4 million 50 miles 50 miles In Total Publicity Value In Total Publicity Value 3Countries Querét aro in Mexico (Approx. 30,000) (Approx. 347) Stat Source: DITTOE Public Relations Source:

4 DuPageSportsCommission.com 2 019 BMW CHAMPIONSHIP ECONOMIC IMPACT REPORT 5 BY THE NUMBERS Designed by Richard G. Schmid in the 1920’s, the Medinah clubhouse continues to be one of the most recognized clubhouses in golf. ECONOMIC IMPACT REPORT $$$ H $ $ ( ) @ Direct Spending Lodging Revenue Food & Beverage‰ Revenue RetailÁ Revenue Hotel Room„ Nights Demand total Jobs Supported State Taxes Generated Local Taxes Generated $19.5 million $3 million $4 million $4.2 million 30,281 7, 0 88 $1.7 million $408,143

Source: Destinations International Event Impact Calculator

6 DuPageSportsCommission.com 2 019 BMW CHAMPIONSHIP ECONOMIC IMPACT REPORT 7 DuPage Sports Commission DuPageSportsCommission.com 915 Harger Rd. Ste 12 0, Oak Brook, IL 60523 Phone: 630-575-8070 5/10/2019 Qty: 200 9/19 250