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Broadcasting Jan 2 The Fifth Estate Broadcasting Jan 2 rfNNIN6TMÇ VrCDW RUA r F C ' Wishing you a happy and prosperous 1984. EYEWITNESS NEWS Minneapolis /St. Paul b in KSTP -TV 7_ r Petry office. For further information. call KSTP-TV Sales at (612) 646 -5555 or your nearest #11N AMERICA!. SHARE 55 50 unonn ri..ri..ri 45 u.'__'Illllllllll11111111111111,11 ..`"'Ìlllllllll 40 .... ...... 35 i.niii :::: 1 30 ri.iri ......ri..ri 25 ...ti me! 20 tiai m!ti..ti 15 mari,1 10 ,...iliiii 5 REF..../1 0 WCMH NEWS WTVN NEWS WBNS NEWS TV HH WOMEN 18+ WOMEN 18 -49 MEN 18+ MEN 18-49 EYEWITNESS NEWS WEEKNIGHTS AT 6PM COLUMBUS, OHIO Contact your WBNS Sales Representative at (614) 460 -3700, or your nearest Blair office. 'Audience estimates subject to qualifications given in the May. 1983 Nielsen Local Market Report. National rankings based on published report in the September. 1983 issue d "TV /Radio Age." Mon. -Fri. average. HH Shares. Top 50 Television Markets. Ir JOE FLAHERTY CATHERINE O'HARA JOHN CANDI MARTIN SHORT "SCTV is the funniest show on the air and maybe the best too." -TIME ANDREA MARTIN EUGENE LEVY DAVE THOMAS & RICK MORANIS Network NOW AVAILABLE WORLDWIDE OUTSTANDINh "Uproariously funny " -CHICAGO SUN TIMES WRITING 1982 a19e3 "Funny, fresh and frisky " - DALLAS TIMES HERALD "Laugh for laugh, the biggest howl on TV" -Los ANGELES TIMES "Extraordinary staging and writing -and a cast that is the most versatile and brilliant comedy group ever to operate on TV" -SAN FRANCISCO EXAMINER BLAIR ENTERTAINMENT' 1290 Avenue of the Americas New York. NY 10104 (212) 603 -5990 NO GAMBLE. Feeling tense, irritable, unsure of how to program those problem time periods? Tired of taking chances and risks? Do your instincts tell you TVviewers are newsed -out, informationed -out, talked -out, bummed -out and craving NEW 1ST RUN ENTERTAINMENT? ROLL THE DICE AND COME UP A WINNER! Orion Entertainment is pleased to introduce the new game in town. With a proven concept and a legacy of rating success on NBC daytime, "The New High Rollers" will maximize your chance of success. Access, early fringe, daytime... anytime. FIN J 5 .iiiH.. ROLLER ALL NEW 1ST RUN PRODUCTION! AVAILABLE FOR STRIPPING FIVE TIMES A WEEK CASH! PRIZES! EXCITEMENT! FUN! THRILLS! NEW YORK LOS ANGELES CHICAGO ATLANTA (212) 758 -5100 ( 213 ) 557-8700 (312 ) 346-9142 (404) 434 -6158 "HEY! ISN'T THAT YOUKN-WHO" Well, not quite. You see, the people who appear on Travolta and Stray Cats...so ingenious you can barely tell the new, comedy -music series, Puttin' On The Hits, are them from the originals! really ordinary folk from everyday life who mimick and Celebrity judges award big cash prizes. But everyone lip -sync the hit recordings of some of today's top artists is a winner as manicurists, garage mechanics, cooks, -re- creating in spectacular fashion the make -up, the lawyers, bank tellers, students and bakers shine for one hairstyles, the costumes...every movement and every exhilarating moment in the spotlight of glamour and gesture of their favorite performers. Nothing is spared glitter! to create the illusion of the real thing! Puttin' On The Hits is a perfect way to reach big It's fast, outrageous, wildly funny and totally unpre- audiences of young adults, teens and kids -week dictable! Just imagine, hilarious put -ons of Michael after week! You gotta see it to believe how good it Jackson, Kenny Rogers & Dolly Parton, Diana Ross, John can be! "".. C E A Chris Bearde Production in association with the dick clark company, inc. 26 Originals + 26 Repeats. Available Fall 1984. MCA TV CALL US TODAY AT (212) 605 -2751. SCREENINGS AT !MTV, BILTMORE HOTEL. Vol. 106 No. 1 Broadcasting Jan 2 ANNUAL DOUBLE ISSUE A look back at 1983 and a look ahead to 1984 CASE CLOSED FCC ends children's television foreseen for 1984. Radio continues changeover to' rulemaking. It says broadcasters still have to serve satellite delivery. PAGE 54. programing needs of children, but leaves Imple- mentation to the licensee's discretion. PAGE 35. ADVERTISING 1984 Major agency executives see double -digit year ahead boosted by Olympics SIX -GUN SHOWDOWN General William time sales. PAGE 62. Westmoreland and CBS unleash mounds of documents in multimillion -dollar libel JOURNALISM 1984 o Election and Olympics year case. PAGE 36. challenges electronic journalists this year. PAGE 64. HOLD THAT LINE O NFL football ratings are TECHNOLOGY 1984 O Direct broadcast satellites, significantly down. Network officials cite poorer multichannel television and stereophonic TV matchups among reasons for decline. PAGE 37. sound to come to fruition. PAGE 66. EXPERT LOOK O Observers believe Showtime- POLICY 1964 O Reagan administration continues Paramount deal will make pay cable industry push for deregulation. Issue to allow competitors more competitive. PAGE 38. into international telecommunications field expected to come to a head. On the Hill, STARTUP TALKS o STC anounces cooperative broadcast and cable lobbyists fight against the agreements with CBS, Alcoa -NEC and Toshiba to election clock in support of deregulation. help Comsat subsidiary launch DBS service. Proponents on both sides of syndication and PAGE 39. financial interest controversy continue compromise talks. More deregulation from the SET FOR LAUNCH O Microband Corp. of America FCC ahead. PAGE 69. readies to provide "wireless cable" systems later this year. PAGE 40. HISTORY 1983 o A look at the year that was in the Fifth Estate. PAGE 73. PULL OUT U.S. decides to leave UNESCO organization. PAGE 42. MGM BID Majority owner Kerkorian makes bid to take company private. PAGE 78. BUSINESS 1984 O The year may not be as good as initial expectations, in spite of the upcoming TURNAROUND O NBC hires Frank Magid & elections and Olympics, but analysts still see Associates for unnamed projects; consulting profitable year. Cable earnings expected to show firm's contract with ABC ends. PAGE 78. improvement as debt load is reduced. PAGE 48. ONE -TWO PUNCH o Representatives Tom Tauke and ENTERTAINMENT 1984 O A host of off- network Billy Tauzin are very much their own men, but they programing, increasing competition for network have combined to lead the fight for broadcast viewers and co- productions in cable are deregulation in the House. PAGE 110-111. INDEX TO DEPARTMENTS Business 78 Datebook 28 In Brief 112 Riding Gain 76 Business Briefly 14 Editorials 114 Law & Regulation 83 Stockindex 84 Cablecastings 10 Fates & Fortunes 106 The Media 79 Where Things Stand 26 Changing Hands 80 Fifth Estater 110 Monday Memo 22 Closed Circuit 9 For the Record 89 Programing 30 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N. W. Washington, D.C. 20036. Second -class postage paid at Washington. D.C., and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions, U.S. and possessions: one year $60, two years $115, three years $160. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery $100 for first- class. Subscriber's occupation required. Annually Broadcasting D Cablecasting Yearbook $75. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm, lull year $55). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Division, Old Mansfield Road. Asoster. Ohio 44691 ($37/yr ). Postmaster please send address corrections to Broadcasting, 1735 DeSales St.,.N.W. Washington, D.C. 20036. J INDEX TO ADVERTISERS ADM Technology, Inc. Fourth Cover o ALMI Television Productions 51 D American Chiropractic Association 11 0 The American Legion 85 0 ASCAP 55 0 Blackburn & Co.. Inc. 80 0 Blair Entertainment 3 o Blair Television 49, 57 D Chapman Associates 83 0 Classified Ads 97 -105 0 Colbert Television Sales 15, 44-450 Columbia Pictures Television 12 -13 0 Continental Electronics 34 D Eastman Radio 61 o Embassy Telecommunications 19, 20 -21 0 The Ted Hepburn Co. 81 0 King Features Entertainment 27 0 KSTP -TV Front Cover 0 The LN Corp. 18 0 MCATV 6, 8, 23, 32 -33 0 Metromedia Producers 58 -59 0 Motorola 77 0 NBC Television 31 0 National Telefilm Associates Inc. 29, 63 0 Orion Entertainment 4 -5 0 Paramount Television Domestic Distribution 24 -25 0 Professional Cards 95 0 Services Directory 94 0 TeleRep Inc. 43 0 3M 52 -53 0 Utility Tower Co. 46 o Warner Bros. Television Distribution 16-17 o WBNS -N Second Cover WGME Third Cover o Wilbur Awards 14 VOYAGERS #1 CHILDREN... #4 TEENS VIEWERS- PER-SET IN ALL OF PRIME TIME NETWORK TELEVISION! This kind of audience com- and Meeno Peluce, as two youthful position translates into enor- time travelers, zoom back into the mous syndication success for past and into breathtaking adven- Voyagers -a fascinating combina- tures that include battling gladia- tion of science -fiction, fantasy and tors in ancient Rome, rescuing action -adventure that parallels President Lincoln from a rebel pris- the smash syndication successes oner -of -war camp, plotting Law- of such youth -appeal series as Buck rence of Arabia's escape from death Rogers, Battlestar Galactica and Star Trek and the at the hands of the Turks, and thrilling encounters advertiser -supported Hardy Boys /Nancy Drew with Marco Polo, Babe Ruth, Robin Hood, Billy The Mysteries. Voyagers is an ideal way to zero -in on Kid, Cleopatra and others. children, teens and young adults! What's more, Voyagers -a Scholastic Production In each episode, Jon -Erik Hexum - currently one in association with Universal Television -can of TV's hottest stars (Making of a Male Model)- be played in access by all stations! agers 20 hour episodes & 20 repeats.
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