June 3 • 2013 online EDITION BUSINESS

Smithfield And Shuanghui: Two In A Blanket?

by Jack Perkowski Contributor t may not be the oldest profession to Walmart, Walgreens, Wegmans, ShopRite, For example, one of the critical stages of in the world, but production has and Rite Aid in the U.S., the long-term plan pig production is producing weaned pigs to be up there in terms of history. is to export these vitamins to . “They from a sow, and this process has been per- China has been producing pigs for [Chinese consumers] have the perception fected in the U.S., which had to improve the more than 2,000 years, well before that ‘U.S.-made’ is a premium product, has productivity of its agricultural sector long Ithe was even a gleam in the high quality and high efficacy, is more trust- ago in order to remain globally competitive. eyes of the Founding Fathers. So, how can ed,” according to IVC’s CEO Steven Dai. The objective of a sow is to produce the largest producer in the U.S. offer In the case of IVC, Alere stockholders a steady supply of weaned pigs that weigh credibility and technology to China’s larg- benefitted because Alere received cash for a approximately six kilograms, a process that est meat processor? Even in this most basic business that presumably no longer fit into takes 21 days to complete. In the next stage of industries, the $4.7 billion ($7.1 billion the company’s long-term strategy. In Smith- of production, the feeds the pig to in- including debt) offer for Smithfield , field, stockholders are benefitting directly crease its weight to 125 kilograms, at which Inc. (NYSE: SFD) announced on May 29 by by receiving a 31 percent premium on their point it is ready for market. Shuanghui International, illustrates how shares. All of this for the stock of a company In the U. S., sow are managed in this U.S. acquisition will not only enhance whose customers are in a mature American such a way that each sow can produce 22 or Shuanghui’s image in China, but will also meat market where consumption has been more pigs per year. In China, sows produce bring valuable know-how and technology shrinking for four consecutive years, accord- only 14 on average, nearly 40 percent less. to the company. ing to the Department of . Adopting the management practices that In our recent post, “Feeding China’s Popu- Like IVC, Shuanghui will benefit from Smithfield uses in producing 15 million pigs lation,” we noted that China is facing major Chinese consumers’ positive image of per year is only one example of how Shuang- challenges producing a sufficient supply American-made products. Not only will its hui will have access to advanced technology of safe for its 1.3 billion people. More- Smithfield subsidiary find a ready market in from Smithfield. There will be many other over, recent food scares have made Chinese China for those products, but Shuanghui’s similar instances where Smithfield’s know- consumers extremely wary of anything that China-produced products are also likely to how will benefit the company. is produced in China and ingested into the benefit from the company’s ownership of Taking the IVC and Smithfield deals human body. As a result, we predicted that Smithfield. Chinese consumers would be together, investors, and the local Western companies and economies will be right to assume that at least some of Smith- governments in the U.S. will be prime benefi- major beneficiaries of these challenges as field’s safety and food production practices ciaries of the negative image that “Made In Chinese consumers search for safer products. will ultimately also be transferred to Shuan- China” has in food and other products taken International Vitamin Corporation (“IVC”), a ghui’s Chinese facilities. by mouth. Apart from the acquisition prices privately owned, New Jersey-based vitamin In addition to having access to Smithfield’s paid by Chinese companies, American farm- company, and the deal for Smithfield are two quality systems, though, Shuanghui will also ers will benefit from increased demands for examples of how this is already playing out. benefit from Smithfield’s know-how in pig their production, and local governments will IVC was founded in 2010 when a group production. Although China has a domestic benefit from the new jobs that are created as of Chinese investors bought the vitamin herd of 476 million pigs, approximately one- a result of increased export sales realized by and nutritionalPRINTED supplement business COPY from halfFOR of the global PERSONAL pig population, China has READINGfactories in their cities ONLY. and states. Alere Inc. (NYSE: ALR) for $63.4 million. been a net importer of pork since 2008. A big This is the beginning of an important new AlthoughNOT all of the production FOR at DISTRIBUTION.IVC’s New part of the problem is in the productivity of trend — look for more transactions like IVC Jersey facilities in New Jersey currently go China’s . and Smithfield in the future. F From the Forbes Contributor Network and not necessarily the opinion of Forbes Media LLC. (#77598) Reprinted with permission of Forbes Media LLC. Copyright 2012. To subscribe, please visit Forbes.com or call (800) 888-9896. For more information about reprints from Forbes, visit PARS International Corp. at www.forbesreprints.com