DOCSLIB.ORG

Digital Marketing Interview Questions and Answers for Freshers and Experienced Candidates

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Digital Marketing Interview Questions and Answers for Freshers and Experienced Candidates Digital Marketing Interview Questions and Answers for Freshers and Experienced Candidates Let’s look into the digital marketing interview questions and answers for Freshers. SEO (Search Engine Optimization) 1. What is SEO & why is it essential? SEO(Search Engine Optimization) indicates to any activity performed for the growth of Search Engine rankings of websites, services, products, or other content. It reveals unpaid results which are also referred to as “free,” “organic,” “natural” or “earned” results. The importance of SEO begins with the desire of the companies to increase more traffic to their websites. The ranking overwww.punith.com search engines matters because users pay more heed to the first 5 searches on Google. Besides, the users point to trust Google’s clean search results because they consider these searches to be more authentic and precise. 2. What is a Search Engine? A search engine is a web-based software system which is created to search and find relevant information on the World Wide Web. Search engines generally answer the questions entered by the users and provide them a list of search results. 3. What is a Domain? The domain is merely a part of the system address and serves as a descriptor for sites. It incorporates email addresses, site addresses, and addresses of Internet Protocols, for example, SSH, IRC, and FTP. For example, in www.punith.com, punith is the domain. 4. What is a Web server? A web server is a computer program with domain names and IP address that show web pages to clients when asked. The web server accepts and processes requests sent utilizing HTTP. For example, when you insert the URL ‘www.punith.com/blog’ over the browser, the request is ​ ​ sent to the web servers which show ‘punith.com’ as the domain name. 5. What is Web Hosting? Web hosting points to any service providing space for websites over the Internet. The web host allows your site to be viewed by others through modem or network by making space over its server. There are multiple types of web hosting services available today which are utilized as per the needs and prerequisites of the web developers. 6. What is Crawling? Crawling refers to an automated process into which search engines tools filtrate web pages for proper indexing. Web crawlers go through website pages, look for relevant keywords, content, hyperlinks, and take information back to the web servers for ordering. As crawlers like Google Bots likewise go through other connected pages on sites, organizations build sitemaps for betterwww.punith.com accessibility and navigation. 7. What is Indexing? Indexing begins when the crawling process takes over during a search. Google utilizes crawling to gather pages relevant to the search queries and makes an index that incorporates particular words or the search terms and their location. Search engines answer questions of the users by looking up to the index and displaying the most appropriate pages. 8. What is SERP? SERP(Search Engine Result Pages) refers to the page that is displayed when a particular search query is entered over the search engine. Apart from showing a list of search results, SERP might also include advertisements. 9. What is an organic result? An organic result in SEO indicates to the listing of the web pages that are most related to the search query entered by the user. It is also pointed to as “free” or “natural” result. In contrast, non-organic search results may cover pay per click. 10. What are paid results? Paid results in SEO refer the right opposite of organic results. It commonly indicates that are shown over the organic results. Several website owners make payments to Google to display their sites for specific search terms or keywords. Paid results show up when some user enters a search query with those keywords. 11. What is On-Page SEO? On-Page SEO refers to every one of the activities performed on the websites to get higher ranking and more consistent traffic from the search engines. On-Page SEO is related to the optimization of the content and also the HTML source code of any web page. Some of its aspects incorporate meta tags, title tags, meta description and heading tags. 12. What is Off-Page SEO?www.punith.com Off-Page SEO relates to the other aspects that impact the search ranking of websites on the Search Engine Result Page. It refers to the promotional activities, for example, content marketing, social media and link building performed outside the limits of any web page to enhance its search ranking. 13. What is the definition of a keyword? Keyword intends any word serving as a key. Keyword in SEO refers to the key phrases and words incorporated into the web content which encourages the users to find the particular site by entering relevant search queries over the search engines. 14. What is a long tail keyword? Long tail keywords are phrases containing over 4+ words that make search results highly specific. These long phrases are utilized by smart SEO specialists when they attempt to draw quality traffic to their sites rather than having random traffic and build their lead conversion rates. Additionally, long tail keywords are easy to rank compared with single word keyword. 15. What are Heading tags? In SEO, heading or header tags are utilized to order the heading and sub-heading of any substance from the rest of the web page. There are 6 heading tags used as a part of SEO in a top-down hierarchy. Extending from h1 to h6, header tags get coherence in content along with relevancy and keyword consistency in the search results revealed on SERPs. 16. What is a Do-Follow link? Dofollow links enable search engines to follow them and reach our website. If a webmaster is connecting back to you with this link, both Search Engine and Humans will be able to follow you. The best way to give someone do-follow link is allowing keyword in the anchor text. 17. What is a No-Follow link? A No-Follow link is accurately the opposite of a Do-Follow link as such the link attributes do not support the Google botswww.punith.com to follow them. Robots can’t follow these links; only humans can do it. The No-follow link attributes are structured in the following manner: <a href=”http://www.example.com/” rel=”nofollow”>Link text</a> 18. What is internal linking? An internal link is a sort of hyperlink on a webpage to another webpage or resource, such as a document or image, on the same domain or website. Hyperlinks are considered either “external” or “internal” depending on their target or destination. Internal linking helps search engine spiders to crawl, and index all the inner pages of a website/blog quickly. 19. Why are backlinks important in SEO? A large number of backlinks a website has is an excellent indicator of its popularity or importance with search engines. It is easy to get a higher ranking utilizing backlinks than it is to influence search engines with external backlinks from other websites, which is why backlinks matter so much in a search engines algorithm. 20. What is robots.txt? The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. Robots.txt is one method of telling the Search Engine Bots about the web pages on your site which you do not require them to visit. It is useful for preventing the indexation of the parts of any online content that site owners do not need to display. If you need to block all search engine robots from crawling your website, just put the following code: User-agent: * Disallow: / If you need to block Google from crawling your website, just put the following code: User-agent: Googlebot www.punith.com Disallow: / It is essential to decide the location of Robots.txt very carefully, or else errors might happen while displaying the website. 21. What is HTML Sitemap? An HTML sitemap allows site visitors to navigate a website quickly. It is a bulleted outline text version of the site navigation. This Sitemap can also be generated in XML format and submitted to search engines so they can crawl the site more efficiently. HTML sitemap includes all formatted text files and linking tags of any website. 22. What is XML Sitemap? A good XML sitemap tells the search engines about the number of pages present on a particular website, the frequency of their updates and the time of the last modifications performed on them, which assists in proper indexing of the site by the search engines. 23. What are 404 errors? 404 errors are considered as one of the most potential impediments in the way to successful SEO. When a particular URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors. 24. What is anchor text? The Anchor text is the clickable text in a hyperlink. SEO best methods deliver that anchor text is relevant to the page you are linking to, rather than generic text. The anchor text means to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web. 25. What is Image Alt Text? The Image Alt text is commonly considered as alternate text for an image, which gives a textual alternative to the crawlers to index the web page displaying the image. Google Bots cannot process images on the web.
Load more

Recommended publications
  • The Definitive Guide to Data-Driven Attribution Explore Marketing Performance Measurement Best Practices
    WHITE PAPER | Google Attribution 360 The definitive guide to data-driven attribution Explore marketing performance measurement best practices Google Inc. [email protected] g.co/360suite The definitive guide to data-driven attribution 1 WHITE PAPER | Google Attribution 360 Opportunities for Growth Data-driven attribution helps marketers know more and guess less. If your organization is still focused on crediting only the last touch point for your marketing success, you may be leaving up to 20%-40% of potential return on investment (ROI) on the table.1 This marketing performance measurement best practice offers an unprecedented level of visibility into the customer journey. It helps marketers make fact-based decisions, 5xTop-performing marketing organizations are five times more gain efficiencies, and realize greater returns on marketing investments. likely to use advanced attribution. This introduction to data-driven attribution will explain how and if data-driven attribution tools can help you move your marketing forward. We’ll cover the questions attribution 54% can help answer, how to find the right tool, and tips and tricks on getting started with By contrast, 54% of marketer still a data-driven attribution program. credit the last-click, only. What is attribution? 20–30% Summary: Assumptions about how marketing activities impact customers lead to a Decrease in effective display and retargeting CPA. misinformed marketing strategy. Data-driven attribution reveals the real path-to-purchase, allowing you to fine-tune strategies based on real customer behavior. 25–50% Attribution is the practice of tracking and valuing all marketing touch points that lead to Decrease in level of effort to pull, aggregate, and distribute a desired outcome.
    [Show full text]
  • Choosing the Right Digital Device
    Choosing the Right Digital Device Image: Core Education This guide will provide you with information that will help you as you decide which devices to choose for your school. It is important to consider not just the devices but how your students and teachers use them and which device is best for which sorts of activities for effective teaching and learning. It will also be useful for schools providing advice to parents about which type of device to purchase for a BYOD environment. This guide is intended for School Leaders, e-learning leaders and technical support staff. It is not necessary to have a background in technology but it is important to have a good pedagogical understanding of why you want to use digital devices and what your learning outcomes are. Overall, to make a choice, you should: 1 - Be clear about purpose 2 - Weigh up options and make decisions 3 - Implement, support and evaluate Choosing the right digital device 1 of 15 Contents Are you clear about the purpose? What features do you need? Health considerations How will you implement, support and evaluate ? Useful Links Appendix - Shared Use of Devices Once you have read this guide you are welcome to contact the Connected Learning Advisory to get more personal assistance. We aim to provide consistent, unbiased advice and are free of charge to all state and state-integrated New Zealand schools and kura. Our advisors can help with all aspects outlined in this guide as well as provide peer review of the decisions you reach before you take your next steps.
    [Show full text]
  • Maximizing Conversion Value with Marketing Analytics and Machine Learning a Braintrust Insights Case Study
    Maximizing Conversion Value with Marketing Analytics and Machine Learning A BrainTrust Insights Case Study Executive Summary The promise of digital marketing and the democratization of publishing tools was to put all brands on equal footing. The brands with the most skill at digital marketing and content creation would win, regardless of size. As advertising crept into the Internet, larger companies seized the advantage with big budgets and resources. However, the introduction of machine learning technology is leveling the playing field once more. Bigger brands, plagued with inertia and aging infrastructure, are not able to adopt new technologies as quickly, creating an opening for more nimble companies to use machine learning to seize market share. With machine learning, attribution analysis is more precise and nuanced; brands will understand the true impact of digital marketing channels, even with dozens or hundreds of steps leading to a conversion. Once a brand understands what truly drives business impact, it can extend its advantage using machine learning and predictive analytics to forecast likely business outcomes. Predictive forecasts give us a starting point, a roadmap for planning that’s truly data-driven. Instead of guessing when things are likely to happen in general, predictive analytics give us specificity, granularity to allocate budget and resources with precision. Nimble brands spend only when they need to, only when they are likely to generate outsized returns. Finally, predictive analytics and machine learning help us to understand what will be on the minds of our customers and when, allowing us to create strategies, tactics, and plans of execution that astonish and delight customers.
    [Show full text]
  • EPIC FTC Google Purchase Tracking Complaint
    Before the Federal Trade Commission Washington, DC In the Matter of ) ) Google Inc. ) ) ___________________________________) Complaint, Request for Investigation, Injunction, and Other Relief Submitted by The Electronic Privacy Information Center (EPIC) I. Introduction 1. This complaint concerns “Store Sales Measurement,” a consumer profiling technique pursued by the world’s largest Internet company to track consumers who make offline purchases. Google has collected billions of credit card transactions, containing personal customer information, from credit card companies, data brokers, and others and has linked those records with the activities of Internet users, including product searches and location searches. This data reveals sensitive information about consumer purchases, health, and private lives. According to Google, it can track about 70% of credit and debit card transactions in the United States. 2. Google claims that it can preserve consumer privacy while correlating advertising impressions with store purchases, but Google refuses to reveal—or allow independent testing of— the technique that would make this possible. The privacy of millions of consumers thus depends on a secret, proprietary algorithm. And although Google claims that consumers can opt out of being tracked, the process is burdensome, opaque, and misleading. 3. Google’s reliance on a secret, proprietary algorithm for assurances of consumer privacy, Google’s collection of massive numbers of credit card records through unidentified “third-party partnerships,” and Google’s use of an opaque and misleading “opt-out” mechanism are unfair and deceptive trade practices subject to investigation and injunction by the FTC. II. Parties 4. The Electronic Privacy Information Center (“EPIC”) is a public interest research center located in Washington, D.C.
    [Show full text]
  • Google Analytics Attribution Report
    Google Analytics Attribution Report Abortional or mail-clad, Arvie never belays any Thessaly! Centralizing and anaesthetic Gideon pents his ponds reverberated lusters round-the-clock. Gingerly blathering, Marcelo disobey Rachmaninoff and brawl recovery. Depending on x has been made readily available, analytics report is type: this will be. Does a project can balance among every preceding that looks at based. Select an optimal value of your rules and show up to do then? Just wanted the debate your soil on Jeroens comment a little. How did she figure this? Thank web sdk users have plenty of strings represents reality. Chris shares tips and techniques to help marketers track sales attribution. The single common question to distinct yourself when tracking scroll depth in GA is: How relevant people scroll your website at all? Google ads product several years, and run ecommerce is it must choose an attribution is. In your future media on! How that how that ran, analytics attribution report is that? This allows businesses with your sales data? So how magnificent this information be helpful? In analytics report on facebook really helped me to analyze all interactions that scale winner and more depth benchmarks based on, you can do. This is quite true. Where google analytics goals feature is especially for all of conversions that we reaffirmed our partners, shows the best? No credit card required. There is why does attribution is a value is critical, google analytics work for campaigns are new url attributed to google ads or subsequent marketing en función del marketing. This is soft, but what I best love via this section is boil it also allows you always view the device paths that lead led a conversion happening, similar to conversion paths in analytics, but with devices instead of marketing channels.
    [Show full text]
  • REGULAR MONTHLY BOARD MEETING March 28, 2017 7:00 PM
    REGULAR MONTHLY BOARD MEETING March 28, 2017 7:00 PM Educational Support Center Board Meeting Room 3600-52nd Street Kenosha, Wisconsin This page intentionally left blank Regular School Board Meeting March 28, 2017 Educational Support Center 7:00 PM I. Pledge of Allegiance II. Roll Call of Members III. Awards/Recognition A. KUSD Elementary Spelling Bee Winners B. KUSD Middle School Spelling Bee Winners C. Future Business Leaders of America Regional Leadership Conference Award Winners (Bradford & Tremper) D. Exchange Club of Kenosha A.C.E. Award Recipient IV. Administrative and Supervisory Appointments V. Introduction and Welcome of Student Ambassador VI. Legislative Report VII. Views and Comments by the Public VIII. Response and Comments by Board Members (Three Minute Limit) IX. Remarks by the President X. Superintendent’s Report XI. Consent Agenda A. Consent/Approve 4 Recommendations Concerning Appointments, Leaves of Absence, Retirements, Resignations and Separations B. Consent/Approve 5 Minutes of 2/23/17, 2/28/17 and 3/7/17 Special Meetings and Executive Sessions, 2/23/17, 3/6/17 and 3/7/17 Special Meetings, and 2/28/17 Regular Meeting C. Consent/Approve 20 Summary of Receipts, Wire Transfers and Check Registers D. Consent/Approve 27 Changes to Building Permit Fees & Regulations and Board Policies 1330 & 1331 (Second Reading) E. Consent/Approve 45 School Board Policies Update - Employee Handbook (Second Reading) XII. Old Business A. Discussion/Action 134 Employee Health Clinic Cost Savings Option XIII. New Business A. Discussion/Action 138 Resolution No. 331 Authorizing a State Trust Fund Loan in the Amount of $16,355,000 for Energy Efficiency Projects B.
    [Show full text]
  • Insideradio.Com
    800.275.2840 MORE NEWS» insideradio.com THE MOST TRUSTED NEWS IN RADIO WEDNESDAY, JANUARY 7, 2015 Radio 2015: Big ideas on the Washington agenda. It will be the year of copyrights, predicts one radio industry lobbyist, as a new Republican-controlled Congress takes over and big issues dominate the agenda. Inside-the-Beltway players say the issue for 2015 will be how far lawmakers can get with their lofty goals, a list that includes many potential pitfalls for radio. While radio royalties may win the prize for best staying power across multiple sessions, radio’s biggest challenge in the 114th Congress may have nothing to do with music. “The fallout from the election strongly suggests that tax reform is one of the first things that are going to be on the table,” says Dan Jaffe, head of the Association of National Advertisers’ government relations office in Washington. It’s one of the few areas where there seems to be agreement between the White House and Capitol Hill, with an interest in, at the very Radio 2015: All this least, stretching out the timeline for marketers looking to deduct their advertising expense. Tax reform week Inside Radio will examine the also polls well with voters. “It’s the biggest threat to the ad deduction ever,” Jaffe warns. A coalition biggest issues facing of groups is working the backrooms of Congress, trying to maintain the status quo. But with an issue broadcasters, along that crosses partisan lines, no one is ready to predict which way a tax reform bill could come together.
    [Show full text]
  • Expert Report of Anindya Ghose (Replacement Copy)Ag November 1, 2016
    PUBLIC Before the UNITED STATES COPYRIGHT ROYALTY JUDGES The Library of Congress In the Matter of Docket No. 16-CRB-0003-PR (2018-2022) DETERMINATION OF RATES AND TERMS FOR MAKING AND DISTRIBUTING PHONORECORDS (PHONORECORDS III) EXPERT REPORT OF ANINDYA GHOSE (REPLACEMENT COPY)AG NOVEMBER 1, 2016 PUBLIC Table of Contents I. Assignment ..........................................................................................................................1 II. Summary of Opinions ..........................................................................................................1 III. Qualifications .......................................................................................................................2 IV. Brief Background on Permanent Downloads, Ringtones, Interactive Streaming, and Locker Services, and On Related Industry Trends ..............................................................4 A. Permanent Downloads and Ringtones .....................................................................4 B. Interactive Streaming ...............................................................................................6 C. Locker Services ........................................................................................................7 D. Related Trends in the Digital Music Industry ..........................................................9 V. Current and Proposed Mechanical Royalty Rates For Permanent Downloads, Ringtones, Interactive Streaming, and Locker Services ....................................................10
    [Show full text]
  • Mobile Attribution & Marketing Analytics
    Getting Started with MOBILE ATTRIBUTION & MARKETING ANALYTICS 2016 Edition Chapter What’s in the Guide Page 1 INTRODUCTION .......................................................................3 2 THE BASICS OF APP MARKETING ..................................6 2.1 MAPPING THE MOBILE MARKETING ECOSYSTEM .................................................. 6 2.2 COMMON PRICING MODELS .................................................................................10 2.3 THE IMPORTANCE OF NON-ORGANIC INSTALLS ................................................... 11 2.4 BREAKING DOWN MOBILE ANALYTICS ................................................................ 12 3 MOBILE ANALYTICS UNDER THE HOOD ....................16 3.1 WINDOWS OF OPPORTUNITY ............................................................................... 17 3.2 ATTRIBUTION METHODS — HOW DOES IT WORK? ............................................19 3.3 THE DEEPLINKING DIVE ......................................................................................26 3.4 INTEGRATED PARTNER ECOSYSTEM .....................................................................27 3.5 UNBIASED VS. BIASED ATTRIBUTION PROVIDERS ................................................31 3.6 MOBILE RETARGETING ATTRIBUTION ..................................................................35 3.7 TV ATTRIBUTION .................................................................................................37 HOW TO SQUEEZE THE DATA LEMON WITH 4 ATTRIBUTION & MARKETING ANALYTICS ............... 38 4.1
    [Show full text]
  • Crowdsourced Production of AI Training Data. How
    A Service of Leibniz-Informationszentrum econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible. zbw for Economics Schmidt, Florian Alexander Working Paper Crowdsourced production of AI Training Data: How human workers teach self-driving cars how to see Working Paper Forschungsförderung, No. 155 Provided in Cooperation with: The Hans Böckler Foundation Suggested Citation: Schmidt, Florian Alexander (2019) : Crowdsourced production of AI Training Data: How human workers teach self-driving cars how to see, Working Paper Forschungsförderung, No. 155, Hans-Böckler-Stiftung, Düsseldorf, http://nbn-resolving.de/urn:nbn:de:101:1-2019102414513364122668 This Version is available at: http://hdl.handle.net/10419/216075 Standard-Nutzungsbedingungen: Terms of use: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Documents in EconStor may be saved and copied for your Zwecken und zum Privatgebrauch gespeichert und kopiert werden. personal and scholarly purposes. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle You are not to copy documents for public or commercial Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich purposes, to exhibit the documents publicly, to make them machen, vertreiben oder anderweitig nutzen. publicly available on the internet, or to distribute or otherwise use the documents in public. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, If the documents have been made available under an Open gelten abweichend von diesen Nutzungsbedingungen die in der dort Content Licence (especially Creative Commons Licences), you genannten Lizenz gewährten Nutzungsrechte. may exercise further usage rights as specified in the indicated licence. https://creativecommons.org/licenses/by/4.0/de/legalcode www.econstor.eu Author: Dr.
    [Show full text]
  • Evaluating Attribution Models on Predictive Accuracy, Interpretability, and Robustness
    Evaluating attribution models on predictive accuracy, interpretability, and robustness Joep van der Plas SNR: 1259666 ANR: 284239 Supporting Company: GfK 02-07-2019 Master Thesis Data Science: Business and Governance Tilburg School of Humanities and Digital Sciences Tilburg University Master Thesis Supervisors: Martijn van Otterlo, Ph.D. Tilburg University Grzegorz Chrupala, Ph.D. Co-reader Tilburg University Peter van Eck, Ph.D. GfK Preface In front of you lies the Master thesis “Evaluating attribution models on predictive accuracy, interpretability, and robustness”. It is written to earn the MSc degree in Data Science: Business and Governance at Tilburg University. I was engaged in researching and writing this thesis from January 2018 to July 2018. The thesis is executed in collaboration with GfK, with the aim to evaluate attribution models that are often used in practice to capture the true conversion attribution. Special thanks to Martijn van Otterlo, my supervisor on behalf of Tilburg University, for providing me with great feedback and teaching me how a Hidden Markov model works. The initial proposal was to construct a Hidden Markov model. An explanation about how to build a hidden Markov model based on the notion of a conversion funnel and why this idea is not feasible can be found in the Initial Idea section in the Appendix. In addition, I would like to thank GfK, for making the required data accessible to address the research question, and, in particular, Peter van Eck for the highly helpful weekly meetings. Last but not least, I would like to thank my friends, parents, and girlfriend for their support during this process.
    [Show full text]
  • Grab This Google Ads Mastery HD Training Video
    Grab this Google Ads Mastery HD Training Video Table of Content Introduction Chapter: 1 Getting started with Google Ads Chapter: 2 Create your Google Ads - Step by Step Chapter: 3 Ingredients to Build a successful Adwords Campaign Chapter: 4 Google Ad-words Mistakes to be avoided Chapter: 5 Google Ad-Words Audit & Optimization Guide Chapter: 6 Improving quality Score in Google Adwords Chapter: 7 Ad-Words Display Advertising Chapter: 8 Turbocharger Ad-words for breakthrough performance Chapter: 9 Content Remarketing strategies with Google Display network Chapter: 10 Ad-words Bidding Strategies your competitor’s don’t know Chapter: 11 Using Google Ad-words for small businesses Chapter: 12 How to reduce wasted Adwords Spend in 2017 Chapter: 13 Google Ad-words Features Update for 2017 Chapter: 14 Tracking Google Ads: Analytics Chapter: 15 Case Studies Grab this Google Ads Mastery HD Training Video Introduction The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change. It s one of the most effective methods of paid online advertising available. This advertising system is used by thousands of small, medium and large organizations. All of these organizations have one thing in common. They want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to offer. Unlike other marketing strategies, you only pay for ads people click on. Once you optimize Google AdWords campaigns, you can get a high return on investment which may not be possible to achieve with other marketing strategies.
    [Show full text]