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Table of Content
Introduction Chapter: 1 Getting started with Google Ads Chapter: 2 Create your Google Ads - Step by Step Chapter: 3 Ingredients to Build a successful Adwords Campaign Chapter: 4 Google Ad-words Mistakes to be avoided Chapter: 5 Google Ad-Words Audit & Optimization Guide Chapter: 6 Improving quality Score in Google Adwords Chapter: 7 Ad-Words Display Advertising Chapter: 8 Turbocharger Ad-words for breakthrough performance Chapter: 9 Content Remarketing strategies with Google Display network Chapter: 10 Ad-words Bidding Strategies your competitor’s don’t know Chapter: 11 Using Google Ad-words for small businesses Chapter: 12 How to reduce wasted Adwords Spend in 2017 Chapter: 13 Google Ad-words Features Update for 2017 Chapter: 14 Tracking Google Ads: Analytics Chapter: 15 Case Studies
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Introduction
The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change. It s one of the most effective methods of paid online advertising available.
This advertising system is used by thousands of small, medium and large organizations. All of these organizations have one thing in common.
They want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to offer.
Unlike other marketing strategies, you only pay for ads people click on. Once you optimize Google AdWords campaigns, you can get a high return on investment which may not be possible to achieve with other marketing strategies.
If you don t currently use Google AdWords or don t use it to its full potential, you should seriously reconsider this stance.
Paying for online advertising like Google AdWords turns off a lot of people, especially if they are unfamiliar with how this platform works. However, if you do know how it operates or get help from Google AdWords experts, the rewards from Google AdWords can be huge. This guide will show you how to:
Leverage PPC to maximize your inbound marketing efforts
• Create highly relevant keywords, ads, and landing pages
• Recognize keyword match types and when to use them • Structure your account and set budgets • Optimize ad copy to maximize clicks • Calculate essential metrics for measuring success • Go ahead and make the best use of it!
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Chapter 1 Getting started with Google Ads
Google Pay Per Click (PPC) advertising using AdWords is perhaps the most popular form of advertising among small businesses. This is partly because of Google's reputation and partly because it allows the small business owner to control costs. There are various ways Google AdWords can help you as a small business owner, but it takes some basic instruction to get started and tap ultimately tap into its full potential as an advertising tool.
What is Google AdWords?
Google AdWords is an online advertising service that allows businesses to have their ads run on Google s search results page. The ads look almost identical to the normal search results, with the only difference being the small word Ad in green. Google ads will show at the top and bottom of a search results page.
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How Advertising on Google Works
When a consumer searches for a term or phrase, Google will show the consumer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business. For example, a plumber located in Atlanta might bid on the keywords plumbing Atlanta, plumber, or broken toilet.