Exploring the requirement for Place-Specific Geodemographic Classifications Amanda Otley*, Dr Michelle Morris, Dr Andy Newing, Professor Mark Birkin
[email protected] October 2018 University of Leeds What are Geodemographic Classifications? Amanda Otley, University of Leeds, LIDA Email:
[email protected] Twitter: @amandaotley 2/19 What are Geodemographic Classifications? Amanda Otley, University of Leeds, LIDA Email:
[email protected] Twitter: @amandaotley 3/19 Foundation of Geodemographic Classifications Tobler’s First Law of Geography: “Everything is related to everything else, but near things are more related than distant things.” Tobler W., (1970) "A computer movie simulating urban growth in the Detroit region". Economic Geography, 46(Supplement): 234-240. Amanda Otley, University of Leeds, LIDA Email:
[email protected] Twitter: @amandaotley 4/19 Typical applications . Commercial E.g. Marketing, retail location planning, etc. Public Sector E.g. Policy development, resource allocation, etc. Amanda Otley, University of Leeds, LIDA Email:
[email protected] Twitter: @amandaotley 5/19 Scale Classifications are typically generated at a national extent Methodological Concerns Theoretical Concerns Masking local Goodchild’s 2nd Law heterogeneity of Geography .. particularly in areas which deviate from ‘No such thing as a ‘national average’ national average’ Goodchild, M.F., 2004. The validity and usefulness of laws in geographic information science and geography. Annals of the Association of American Geographers, 94(2), pp.300-303. Amanda