Jaguar Case Study How Insights From Social Media Helped Win Jaguar’s Business Overview Company Industry Category Jaguar Automotive Luxury Challenge Solution Result Identify consumer Infegy Atlas used to Depth and uniqueness of motivations on a analyze consumer insights discovered global scale for perceptions in three contributed to the agency selecting car repair countries winning Jaguar’s Global services Account www.infegy.com +1 816-494-1650
[email protected] 4151 N Mulberry Dr., Suite 240, Kansas City, Missouri 64116 How Insights From Social Media Helped Win Jaguar’s Business Introduction Jaguar had begun noticing a decline in customer visits to its dealerships for routine maintenance items. This was of great concern for many reasons, but one reason in particular was the possibility that sub quality repairs made by independent shops could lead to negative consumer perceptions of the overall quality of the brand. ! Agencies were asked to address this issue in their pitch to Jaguar for the opportunity to become the agency of record for the global account. The agency that ended up winning the account leveraged Infegy Atlas, a social media analytics platform, to compare buyers from around the world to gain unique insights about why people choose to go to dealerships or independent mechanics for service. ! A Brief History of Jaguar In 1922, Sir William Lyons and William Walmsley founded the Swallow Sidecar Company, soon after referred to as SS Cars Ltd. The company originally manufactured motorcycle sidecars before beginning development on automobiles. Following the end of World War II the company changed their name to Jaguar to avoid negative associations of the SS initials with the German SS.