REPRESENTATIVES: Sales, The Katz Agency; Washington Attorney, Dow, Lohnes & MANSFIELD Albertson; Consulting Engineer, Jansky & Bailey. ( Richland County) WTVG (TV) SERVICES: One studio (45x30 ft.). Two RCA camera chains. One Trans -Lux rear projector. Two RCA film cameras. Two RCA film projectors. Four (Target Date, Unknown) screen Golde 35mm slide projectors. News Services, INS, UP. Library, Lang -Worth. LICENSEE: Fergum Theatres Inc. Address: Madison Theatre. 17 Trans- FACILITIES: Ch. 36. Authorized Eff. Rad. Pow.: Visual kw, Aural 9.12 kw. PRINCIPAL STOCKHOLDERS: See WGBS -TV Miami, Fla. mitter: RCA. Antenna Make: RCA. Height: Above average terrain 710 ft.; Above ground 542 ft. EXECUTIVES: REPRESENTATIVES: Washington Attorney, Lyon, Wilner & Bergson; Consulting Engi- George B. Storer, pres. Bill Stringfellow, ch. eng. neer. Vandivere, Cohen & Wearn. Allen L. Haid, vp. & mgrg. dir. Elaine Phillips, film buy. PRINCIPAL STOCKHOLDERS: William N. Skirball, pres. (40.7%) ; Jack H. Skirbali, Bill Ashworth, natl. sls. mgr. Liz Wagner, prom. mgr. vo. (40.70) and others. Al Ruhfe', prop, dir. Jim Uebelhart, news ed. EXECUTIVES: William N. Skirball, pres. Jack H. Skirball, vp. RATE INFORMATION: Class A one hour (live) $850, (film) $850; minute spot (live) $170, (film) $170; ID $85. ID Length 10 sec. Specifications 1/4 screen for station. Share screen. Frequency discounts from 5% for 26 times up to times. 10. MASSILLON 25% for 260 Rate Card No. (Stark County) MARKET INFORMATION: (Grade B, FCC Contour): Population, 1,425,000; Families in Area, 438,800; No. of Sets, 372,980: Retail Sales, $1,727,326,000; Income WM AC-TV per Family, $4,948; income per Capita, $1,495. (Target Date, Unknown) LICENSEE: Midwest Tv Co. Address: 500 Security Bldg., Toedo, Ohio. FACILITIES: Ch. 23. Authorized Eff. Rad. Pow.: Visual 99 kw, Aural 50 kw. Trans- mitter: GE. Antenna Make: GE. Height: Above average terrain 430 ft.; WTOH-TV Above ground 524 ft. (Target Date, Unknown ) AFFILIATION: Station, Am, WMAC. LICENSEE: Woodward Bcstg. Co. Address: 3315 Cadillac Tower, Detroit, Mch. REPRESENTATIVES: Sales, Edward Petry & Co.; Washington Attorney, McGrath & 5ro , Consulting Engineer, Frank H. McIntosh. FACILITIES: Ch. 79. Authorized Eff. Rad. Pow.: Visual 166 kw, Aural 87.1 kw. Trans- PRINCIPAL STOCKHOLDERS: Edward Lamb Enterprises (1000). For Lamb broad - mitter: GE. Antenna Make: GE. Height: Above average terrain 420 ft.; cas- and other properties see WICU (TV) Erie, Pa. Above ground 437 ft. EXECUTIVES: Edward Lamb, pres. REPRESENTATIVES: Washington Attorney, Fly, Shaebruk, Blume & Gaguine; Con- .... E -q ,eer, George P. Adair Engineering Co. STEUBENVILLE PRINCIPAL STOCKHOLDERS: Woodward Bcstg. Co. (Max Osnos, pres. and 93% owner) is also owner of WBID -TV Detroit. Mr. Osnos also owns 9% of (Jefferson County) WITI -TV Whitefish Bay (Milwaukee), Wis. WSTV -TV EXECUTIVES: LICENSEE: WSTV Inc. Address: 428 Market St. Phone: Atlantic 2.6265. May Osnos, pres. & trees. Jacob Kellman, vp. & sec. FACILITIES: Ch. 9. Authorized Eff. Rad. Pow.: Visual 229 kw, Aural 115 kw. Operating Pow.: Visual 229 kw, Aural 115 kw. Transmitter: RCA. Antenna Make: RCA. Height: Above average terrain 950 ft.; Above ground 881 ft. YOUNGSTOWN OPERATION: Began Dec. 24, 1953. Hours, 7 -12:30 a.m. (Mahoning County) AFFILIATION: Tv Network, CBS. Stations, Am, WSTV. Fm, WSTV -FM. REPRESENTATIVES: Sales, Avery -Knodel Inc.; Washington Attorney, Kirkland, Flem- WFMJ -TV ing, Green, Martin & Ellis Consulting Engineer, George C. Davis. LICENSEE: Vindicator Printing Co. Address: 101 W. Boardman St. Postal Zone: 3. SERVICES: One studio (58)44 ft.), one announce booth. Two RCA camera chairs. Phone: Riverside 3 -412I. One RCA film camera. Two RCA 16mm film projectors. One Gray slide protector. (Film processing unit available.) News Service, UP. FACILITIES: Ch. 21. Authorized Eff. Rad. Pow.: Visual 91.2 kw, Aural 45.7 kw. PRINCIPAL STOCKHOLDERS: Jack N. Berkman, pres. (15.31 °0); Louis Berkman, Operating Pow.: Visual 91.2 kw, Aural 45.7 kw. Transmitter: RCA. Antenna ; vp. ist vp. (15.3170); Allen H. Berkman (8.12 %) John J. Laux, exec. and Make: RCA. Height: Above average terrain 960 ft.; Above ground 1,015 ft. Selma Laux (12.49 %) ; and some 20 others. Same interests own WFPG -AM -TV Atlantic City, WP!T Pit-sburgh and WBMS Boston. EQUIPPED TO COLORCAST network programs. EXECUTIVES: Jack N. Berkman, pres. Robert E. Holt, prog. dir. OPERATION: Began March 8, 1953. Hours, 7 a.m.-1 a.m. (Mon. -Fri.), 9:45 a.m. - John J. Laux, vp. & gen. mgr. Charles S. Shepherd. ch. eng. 12:45 a.m. (Sat.), 12:15 p.m.- midnight (Sun.). Joseph M. Troesch, ccm mgr. & Mira DiJulio, publicity dir. film buy. Scott McMurray, news ed. AFFILIATION: Iv Network, NBC. Station, Am, WFMJ. RATE INFORMATION: Class A one hour (live) $400, (film) $400; minute spot (live) $80, (film) $80 ID $40. ID Length 8 sec. Full and share screen. REPRESENTATIVES: Sales, Headley -Reed Tv; Washirgton Attorney, Fisher, Wayland, times. Rate Frequency discounts from 5% for 26 times up to 25% for 260 Duvall & Southmayd: Consulting Engineer, A. Earl Cullum Jr. Card No. I. MARKET INFORMATION: (Total Including Fringe Area): Population, 4,844,500; SERVICES: One studio (30x50 ft.). Four RCA camera chains. One TSC rear screen Families in Area, 1,380,500; No. of Sets, 1,083,900; Retail Sales, $5,073,411,000. projector. Two RCA film cameras. Two RCA film projectors. Manual film processing unit. Mobile camera equipment. News Services, AP, UP. Library, Thesa urus. STEUBENVILLE (WHEELING, W. VA.) STOCKHOLDERS: Licensee publishes Youngstown -TV PRINCIPAL Vindicator. William WTRF 1 O. Brown ( 2/15 ó) ; William F. Maag Jr. (18 I /6%): William J. Brown
(10 1/3%) ; Alma M. Brown (12 5/6 %) ; Elizabeth M. Brown (10 1 /3 %): and LICENSEE: Tri -City Bcstg. Address: 1329 St., Wheeling. Co. Market Phone: Wheeling others. 1177. (For full listing see Wheeling, W. Va.) EXECUTIVES: William F. Maag Jr., pres. Frank A. Dieringer, ch. eng. TOLEDO Mitchell F. Stanley, gen. mgr. & Gene Barko, prom. mgr. (Lucas County) corn. mgr. Wiliam Lindsay, news ed. WSPD-TV Warren S. Park, prog. dir. & film buy. LICENSEE: Storer Bcstg. Co. Address: 136 Huron St. Postai Zone: 4. Phone: Fulton 6201. RATE INFORMATION: Class A one hour (live) $386.50, (film) $350: minute spot FACILITIES: Ch. 13. Authorized Eff. Rad. Pow.: Visual 316 kw, Aural 158 kw. ¡live) $81.25, (film) $70; ID $35. ID Length 8 sec. Full screen. Frequency Operating Pow.: Visual 316 kw, Aural 158 kw. Transmitter: Standard Electronics, discounts from 21/2% for 13 times up to 15% for 260 times. Rate Card No. 2. Antenna Make: RCA. Height: Above average terrain 510 ft.; Above ground 557 ft. MARKET INFORMATION: Total EQUIPPED TO COLORCAST network programs. Grade A Grade B (Including OPERATION: Began Juiy 1948. Hours, 8 a.m. -12:30 a.m. ( FCC Contour) ( FCC Contour) Fringe Area) AFFILIATION: Tv Networks, ABC, DTN, CBS, NBC. Stations, Am, WSPD. Fm, Population 867,600 1,590,000 2.500,000 WSPD -FM. Families in Area 248,800 455,000 800.000 No. of Sets 162,500 212,000 400,000 Market information in station listings is furnished by station and any inquiries Retail Sales $911,200,000 $1,649,000,000 $2,900,000,000 should be directed to that source. Data in listings is corrected to Aug. 1. For full list of abbreviations and sources of county and state market data see Income per Family $6,063 Foreword. Income per Capita $1,723 Page 206 1955-56 TELECASTING Yearbook-Matke!book BROADCASTING TELECASTING