Brevard Business BBN News

Vol. 27 No. 34 August 24, 2009 A Weekly Space Coast Business Magazine Gregory Daniel expands business to south county, opens Indialantic studio has supported their venture. By Ken Datzman “When we go to charitable events around the county and see so many of our INDIALANTIC — Gregory Daniel, a clients at these gatherings, it’s almost like noted professional photographer and a reunion,” he said. “We have a very caring small–business operator in Brevard clientele. These people are the fabric of the County, has the kind of staying power in community. It’s a joy to be around them the marketplace and brand recognition and to have them as clients.” that many entrepreneurs in his field A cherished item is a gift certificate admire. from Gregory Daniel Portrait Artist. Those A founding member of the International who attend charitable fund–raisers in the Society of Portrait Artists, Daniel has been region have bid on these prized certificates capturing the type of family images on film at auctions. The Daniels donate the that clients treasure and proudly showcase certificates to various charities in the on the walls of their homes. He’s been county to help raise money for the organi- honing his craft for more than a quarter zations. “That’s a commitment we made century, building a portraiture portfolio of long ago and we will always stand by that community leaders in the region. commitment to donate our skills to help “We have a wonderful client base,” said charities,” said Lesa Daniel. “It’s a win for Lesa Daniel. “Just great people. They love everybody and it’s part of giving back to the their families. So they want to honor their community.” families by having Gregory’s portraits in Based in Titusville, Gregory Daniel their homes.” Portrait Artist is marking its 30th year in BBN photo — Adrienne B. Roth For all these years, Gregory Daniel has business with an expansion. The firm has run the business with his detail–minded opened a satellite gallery at 306 Fifth Ave. Titusville–based Gregory Daniel Portrait Artist is celebrating its 30th year with an expansion to South wife Lesa at his side. Together, the in Indialantic. Brevard. The firm has opened a satellite studio on Fifth Avenue. As part of the expansion, the business is reaching out to area charities with a book called ‘Portraits of Giving.” Gregory and Lesa Daniel, dynamic duo has built a thriving enterprise a husband and wife business team, are longtime supporters of area charities. while giving back to the community that Please see Gregory Daniel, page 19 ‘Clunkers’ could add 800 million pounds of metal scrap to supply As they’re exchanged for fuel sippers, business from the car dealers collecting the program, but Zacharias said she’s hopeful By Isaac Wolf the junkers will hit the scrap market over clunkers. they will give her company a boost. “We’re Scripps Howard Service the coming months. “Our traders are aggressively courting watching and waiting.” Bob Garino, director of commodities for the dealerships,” said Gamin Zacharias, of But in a broader sense, Garino said, the The “Cash for Clunkers” program is the Institute of Scrap Recycling Industries, OneSteel Recycling in Tampa, Fla. effect might not be as much of a boost infusing the junk industry with close to a a Washington trade group, estimates that It’s too early to tell how many cars billion pounds of extra scrap — the weight the program will add “several hundred OneSteel might get from the government Please see Cash for Clunkers, page 16 of about 50,000 elephants — but the thousand tons of scrap” — he estimated

mountain of metal heading their way will perhaps 800 million pounds — to the U.S.

bring a bounty for some scrap companies scrap supply. INC. NEWS,

and a bad deal for others. That’s the equivalent heft of 50,000 BUSINESS BREVARD

With almost 250,000 jalopies traded in adult male elephants, which can each PAID

already, the decision to pour another $2 weigh up to 15,000 pounds, according to POSTAGE US

billion into the program means that up to the San Diego Zoo. STANDARD 750,000 cars could be destined for scrap Getting a piece of such a windfall has PRESORTED dealers and parts recyclers. some scrap outfits hustling to line up BBN DIGEST Health First Health Plans named to ‘Best Companies’ list in Florida ROCKLEDGE — Health First Health Plans (HFHP) was recently named one of the “Best Companies to Work for in Florida.” One–hundred entities were recognized in small–, medium– and large–company categories. HFHP ranked No. 29 of 50 medium–sized companies. The rankings — the first statewide “Best Companies” list — appear in the ABI August issue of “Florida Trend” magazine and on FloridaTrend.com. The list was created by “Florida Trend” and the Best Companies Group. It was endorsed by the Florida Cham- new ad emailed ber of Commerce, the Florida Association of Chamber Professionals, the Florida Economic Development Council, the Florida Restaurant and Lodging Association, the Florida Society of Association Executives and the Orlando FULL COLOR Regional Chamber of Commerce. “Our goal is to recognize companies that strive to build even better workplaces for their employees, thereby strengthening their own as well as Florida’s competitive advantage in the national and global arenas,” said “Florida Trend” Publisher Bruce Faulmann. To be considered for participation, companies or government entities had to employ at least 15 workers in Florida and be at least a year old. Companies that chose to participate in the program underwent a two–part survey process. The first part consisted of evaluating each company’s workplace policies, practices, philosophy, systems and demographics. The second part consisted of an employee survey to measure employee satisfaction. The combined scores determined the top companies and the final ranking. “Since our mission is to improve the health of our community, we’re always encouraging our members to get active and get healthy, but we also practice what we preach,” said Dr. Peter Weiss, chief executive officer of HFHP. “For example, we’re sponsoring the American Heart Artemis Association’s Brevard Heart Walk, but we also have several employee teams raising money and exchanging pick up BBN their coffee break for a walking break — and we encourage it. This has the double benefit of not only improving health, 8-17-09 but also reducing stress and building teamwork so we can Luce truly focus on our priority — serving our members,” he page 7 added.

Murgatroyd among FSDB graduates next in series Stephen Murgatroyd was among 79 graduates who participated in the Florida School for the Deaf and Blind’s 95th commencement on June 5 in St. Augustine. He is the son of Thomas and Barbara Murgatroyd of Palm Bay. He PUT YOURSELF IN OUR PLACE is a finalist for the Florida Medallion Scholars Awards, which is part of the Florida Bright Futures Scholarship WoodlakeOFFICE & RETAIL SPACE Program funded by the state lottery. As a finalist candi- LOCATED IN PALM BAY date, he will be notified about the scholarship over the pickAND MELBOURNEup summer. In additional to his academic achievements, 725-1240 Murgatroyd was active in the student performing arts 8-17-09 group called the Dance Troupe. A Deaf Department FREE RENT graduate and an honor–roll student, Murgatroyd’s future page 5 plans are to attend a community college in Florida.

BREVARD BUSINESS NEWS / 2 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 24, 2009 BBN DIGEST Parrish Medical Center receives leading patient–satisfaction award TITUSVILLE — Parrish Medical Center has received the 2009–2010 “Outstanding Patient Experience Award” from HealthGrades, the nation’s leading independent health–care ratings organization. Hospitals receiving this award rank in the top 15 percent or better in terms of patient satisfaction, as measured by survey results of patients gathered under an initiative of the U.S. Department of Health and Human Services’ Centers for Medicare and Medicaid Services covering the year ending June 2008. PMC’s results place it among the top 10 percent in the Quality nation. The results were analyzed by HealthGrades. The national, standardized survey, called the '10 GMC Acadia SLE '09 Solstice Street Edition '09 Buick Enclave CXL “Hospital Consumer Assessment of Healthcare Providers Silver, Brand New, Great Price! Orange, New! Auto, Loaded! Red, New, Loaded with Options! and Systems,” or HCAHPS, assesses patients’ perspec- MSRP$35,090 Stk# G1001 newMSRP$,$31,350 ad emailedStk# P9098 MSRP$46,575, Stk# B9059 tives of the hospital care they received, including Only$33,288 Only$27,938 Onlynly$42,575 physician and nurse communication, cleanliness, noise levels, medication information and post–discharge care instructions. FULL COLOR “We are incredibly proud that our patients and HealthGrades have rated us among the best in the '09 Buick B i k Lucerne L CXL '09 Pontiac G3 '09 Pontiac G8 Sedan country for patient experience,” said Jay Parrish, Parrish Medical Center board chairman. White, New, Leather, Loaded! Yellow, Brand New, Great Price! Blue, Brand New, Must Test Drive! MSRP$34,540 Stk# B9046 MSRP$15,650, Stk# P9106 MSRP$31,945 Stk# P9082 “Our nurses, doctors and administration work hard Only$32,020 Onlynly$13,150$13,150 Only$25,478 every day to ensure our patients have outstanding care during their stay, from clear communication to vigilant pain management to a quiet environment in which to rest. It’s a core part of what we do, and we’re grateful for this acknowledgement.” To identify the top–performing hospitals, '10 Pontiac Vibe 1.8L '09 GCCGMC Canyon WT '05 Cheverolet Ch l Blazer Bl HealthGrades analyzed survey results for the 3,711 Orange, Brand New, Great Price! Gray, New Truck, Right Price! Black, Very Nice Car! hospitals nationwide that participated in the HCAHPS MSRP$19,645 Stk# P1000 MSRP$18,935 Stk# G9062 MSRP$8,995$, Stk# 798 Only program during the study time period to determine Only Only$16,478 Only$17,918 Only Only$7,755 which hospitals scored highest on the surveys. Hospitals had to meet bed size, survey–response size, and clinical–quality thresholds in order to be eligible for the award. The methodology is available at www.HealthGrades.com. '05'05 Ford F d Focus F ZX3 ZX3 '03'03 GMCGMC YYukon k XLXL DDenali li '02 Pontiac Bonneville SLE Silver, Very Clean! White, Very Nice, Great Condition! Green, Great Price! Nice Car! ‘TitusNites’ Sept. 5 at Sand Point Park MSRP$9,995, Stk# 808 MSRP$$16,995 6,995 Stk# G9079A MSRP$8,995 Stk# P9113A The Titusville Area Chamber of Commerce will host a Only$9,665 Only$15,851 Onlynly$7,755 social event called “TitusNites Cruise–in and Sock Hop” from 4 to 8 p.m. on Saturday, Sept. 5, at Sand Point Park in Titusville. More than 300 antique, classic and modern cars, trucks and motorcycles will be on display. The event is free of charge. For more details on the function, call Gina at the Titusville Chamber at 267–3036. GM Supplier Discount For Everyone On Most New Vehicles! Chamber recognizes Keith and Helen Ried 0% APR For 60 Months On Select Vehicles. The Better Business Development Council of the Disclaimer: Sale prices include all applicable rebates. Tax, tag and $299 dealer fee are additional. Prices and rebate Cocoa Beach Area Chamber of Commerce presented its programs are subject to change at any time. Vehicles pictured above MAY NOT BE the actual vehicles listed in this “Outstanding Business of the Month” award to Keith and ad. Special 0% APR is stand alone and is not compatible with any rebates. Helen Ried, owners of Kountry Kitchen, 1115 N. Courtenay Parkway, in Merritt Island. The Rieds were FOR MORE GREAT DEALS VISIT US AT: singled out for their “outstanding commitment to the community and to the Cocoa Beach Area Chamber partners,” said Tami Tomlinson, chair of the BBDC Outstanding Business of the Month Committee. “The •COCOA Rieds ability to go above and beyond, continually, both 321-633-9300 in their restaurant and when catering an event, is exceptional.”

AUGUST 24, 2009 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 3 BBN EDITORIAL New genes at work in patients with hereditary lung disease ing lung disease. of the Powell Gene Therapy Center and the UF Genetics By John Pastor “When you give this therapy into the deltoid muscles of Institute, who sees about 150 alpha–1 patients in his the arm, the muscle becomes a factory for making the medical practice. “After we gave the injections, the University of Florida researchers have safely given new, protein that these individuals are missing,” said Dr. Mark individuals stayed on the ward for five days while we functional genes to patients with a hereditary defect that Brantly, a professor of medicine and molecular genetics monitored them. There were no ill effects, only a minimal can lead to fatal lung and liver diseases, according to and microbiology at UF’s College of Medicine and first amount of redness, and by the end of the five days most of clinical trial findings slated to appear in the online edition author of the study. “The amounts produced were not at the subjects were bored.” of the “Proceedings of the National Academy of Sciences.” therapeutic levels, but the fact we were able to get any Some people with alpha–1 deficiency lead disease–free Three patients, apparently for the first time in their produced is an important concept — the proof of principle lives, never knowing they have defective genes. In others, lives, were able to produce trace amounts of the protective that it can be done.” the deficiency can lead to emphysema and cirrhosis, both form of a protein called alpha–1 antitrypsin for up to one The trial established the safety of the adeno–associated progressive diseases that can be fatal. year, a potential step toward a gene therapy for about virus used to “infect” patients’ cells with replacement Currently, the only limitedly effective treatment for 100,000 Americans with alpha–1 antitrypsin deficiency. genes, which then do the vital work of producing alpha–1 patients with serious breathing symptoms involves weekly In the study, researchers with UF and the University of protein. Furthermore, researchers were able to detect intravenous injections of alpha–1 protein derived from Massachusetts describe how they injected into patients’ alpha–1 antitrypsin in patients’ plasma a year after human plasma. The injections must continue throughout a upper arms doses of a harmless virus containing copies of treatment, showing that the normal gene was successfully patient’s life, according to the American Lung Association. the correct gene for alpha–1 protein. transferred and doing its intended job in the patients’ It does not cure the disease, but it does appear to slow the In most people, alpha–1 antitrypsin is made in the liver muscles. progression. and protects the lungs by fighting inflammation. Without “What I would tell the alpha–1 community is that this “This study gives us encouraging evidence that gene it, people are vulnerable to infections or irritants in the air, trial does not give us any guarantee, but there is a fighting therapy for Alpha–1 is a realistic possibility,” said John such as cigarette smoke, and often develop life–threaten- chance to develop a therapy using this method,” said senior Walsh, president and chief executive officer of the non- author Dr. Terence Flotte, formerly the chairman of profit Alpha–1 Foundation, which has been supporting pediatrics at UF and now the dean of the School of research of this kind for more than a decade. “The augmen- Medicine, and provost and executive deputy chancellor of tation therapy available now has slowed down the Brevard Business UMass Medical School. “In every patient at the highest progression of our lung disease and extended many of our BBN News dose in this study, we saw transgene expression. And lives. The promise of gene therapy addresses our ongoing although it approached just 1 percent of what we ulti- issues of convenience, such as weekly infusions, and mately want, we can be reasonably optimistic that we can affordability. The hope of gene therapy is that we may 4300 Fortune Place, Suite D achieve much closer to normal values in people by using have a one–time, brief series of injections that could allow West Melbourne, FL 32904 the same approach with an increased dose.” our own bodies to produce the alpha–1 protein we need to (321) 951–7777 Nine alpha–1 patients were divided into three groups to live a normal lifetime. fax (321) 951–4444 receive the gene therapy at the General Clinical Research “The Alpha–1 community is incredibly grateful for the BrevardBusinessNews.com Center at Shands at UF medical center. Patients received progress that these dedicated investigators have made,” nine injections in their non–dominant upper arms, with Walsh said. the dosage increasing in each group. At 365 days after the The study was funded by grants from the National PUBLISHER Adrienne B. Roth injections, the transferred genes were measurably Heart, Lung and Blood Institute, the National Institute of producing alpha–1 protein in the three patients who Diabetes and Digestive and Kidney Diseases, UF, the EDITOR received the highest dose. National Center for Research Resources, the Alpha–1 Ken Datzman Although patients showed some elevated immune Foundation, and from the study sponsor, Applied Genetic response to the gene therapy vector — which is designed to Technologies Corp., or AGTC, a company formed by UF OFFICE MANAGER break down quickly after delivering its cargo — research- researchers to develop gene therapies. UF holds an equity Frank Schiffmann ers did not detect any evidence that the patients’ bodies interest in AGTC. Brantly is the Alpha–1 Foundation rejected the transferred genes or the newly created protein. endowed research professor at UF and is a consultant for Brevard Business News is published every Monday by “That’s a really good sign,” said Dr. Brantly, a member the organization. Brevard Business News Inc. Bulk Rate postage is paid at Melbourne, FL and Cocoa, FL. This publication serves business executives in Brevard County. It reports on Florida Tech professor named to UNESCO’s Scientific Board news, trends and ideas of interest to industry, trade, Dr. Laszlo Baksay, Florida Institute of Technology professor of physics and space sciences, has been invited to become agribusiness, finance, health care, high technology, education and commerce. a member of the International Basic Sciences Program scientific board of the United Nations’ Educational, Scientific and Cultural Organization. Letters to the Editor must include the writer’s signature He attended the board meeting at UNESCO’s Paris headquarters in June. and printed or typed name, full address and telephone The international, multidisciplinary Basic Sciences Program was established to reinforce intergovernmental relations number. Brevard Business News reserves the right to edit and cooperation between partner organizations in science to strengthen national capacities in the basic sciences and all letters. Send your letters to: Editor, Brevard Business science education. The program focuses on fostering major region–specific actions that involve a network of national, News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. regional and international centers of excellence in the basic sciences. Dr. Baksay is also a guest professor in Hungary at Kossuth University and former guest professor at the Hungarian Subscription Rates for home or office mail delivery are Academy of Sciences, Eotvos Loránd University and the Budapest University of Technology. $26.00 for one year (52 issues). Send all address He held regular faculty positions at Northeastern University, the University of Dallas, Union College, and the changes to: Circulation Department, Brevard Business University of Alabama. He had research appointments at the European Center for Particle Physics, Switzerland, the News, 4300 Fortune Place, Suite D, West Melbourne, FL, Stanford Linear Accelerator Center, the Lawrence Berkeley Laboratory, and the Brookhaven National Laboratory. 32904, or email [email protected]. He has published more than 400 articles and received many citations.

BREVARD BUSINESS NEWS / 4 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 24, 2009 BBN DIGEST Human factors expert Boy is named Florida Tech professor Guy Boy has been named a university professor at the Florida Institute of Technology in the College of ng nickel an Aeronautics. bei d d He also continues his appointment at the Florida of im Institute for Human and Machine Cognition in d e Pensacola, where he is a senior research scientist. He re d is also a permanent member of the French Air and i ? Space Academy. T “We are indeed fortunate to be joined by Dr. Boy Seacoast National Bank who brings with him an extensive roster of prestigious credentials in the area of critical systems safety,” said Florida Tech Provost Dwayne McCay. At the university, Dr. Boy will teach undergraduate pick up and graduate courses in cognitive engineering and human–centered design, and will develop the College 8-17-09 of Aeronautics’ first doctoral program focused on human factors, in safety critical systems. Keep your money pagewhere it5 belongs, in your pocket. He will also be advancing research opportunities Our free business checking comes with a free for the college and beyond. His research focuses on cognitive engineering, usability, human–centered business check card, free online banking, and free bill automation and design, safety–critical systems, pay. It also comes with personalized Seacoast service, operational documentation and knowledge manage- ment. professionals working as hard as you do to keep your Dr. Boy is the author of four major books, more business growing. Call us, it won’t cost you a dime. than 200 scientific and technical papers and is a member of several journal editorial boards. He is currently chair of the International Ergonomics G Association Technical Committee for Aerospace e g. Human Factors and Ergonomics Worldwide. t in He is a founder of the International Conference on Fr ck Human–Computer Interaction in Aeronautics. He was ee he executive vice–chair of the Association for Computing Business C Machinery special interest group on computer–human interaction from 1995 to 1999. Dr. Boy was president and CEO of the European Institute of Cognitive Sciences and Engineering, from 1992 to 2008, an organization he founded, and was cofounder in 2004 of the cognitive engineering program at the University of Bordeaux, the Ècole Nationale Supérieure de Cognitique. Feel good about your bank He was a European Space Agency expert for the definition of the overall human–machine interaction www.seacoastnational.com and artificial intelligence research program and has been a legal expert for aircraft accident investigations. From 1989 to 1991, Dr. Boy was the leader of 6711 Lake Andrew Drive, The Avenue, Viera • 635-2440 NASA’s Advanced Interaction Media Group. Recipient of numerous awards, in 1991 Dr. Boy 5500 Murrell Road, Viera • 751-5665 earned the French Institute of Management Startup Award for the development of Dialexis. The organiza- tion developed intelligent assistant systems for space and automotive applications. He completed his advanced academic studies in WAREHOUSE SPACE France and Canada and earned a doctoral degree in FOR LEASE automation and system design at the Ècole Nationale Palm Bay Venture ERA Supérieure de l’Aéronautique et de l’Espace. He is a Palm Bay Industrial Center pick up habilitated research professor qualified in computer Bays frompick 2411 toup 4822 sq.ft. science and psychology. This is a designation in France, usually acquired with five to 10 years of post– AGGRESSIVE8-17-09 DEALS 8-3-09 doctoral work, publications in one’s area of expertise FOR QUALITY TENANTS page 2 and a second thesis. Contact Randypage Rauch (954)5 816-9005 AUGUST 24, 2009 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 5 BBN ADVERTISER

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Recipe of the Month! Beef Sate Recipe courtesy of Viking on-line Chef Karin Calloway Sate Dipping Sauce Combine the remaining marinade with the peanut butter and 1 onion, peeled and coarsely 4 tablespoons peanut butter (or water in a small bowl. Set aside until chopped 1/4 cup fi nely chopped peanuts) ready to use, or cover and refrigerate 3 cloves garlic, peeled 2 tablespoons warm water overnight. 1 2-inch piece fresh ginger, peeled Combine onion, garlic, ginger, When ready to serve, heat and coarsely chopped sugar, soy, sesame oil and chili oil or indoor or outdoor grill. Thread the 1/4 cup sugar hot sauce in a food processor fi tted beef onto skewers and grill for 1-2 1/2 cup soy sauce with the “S” blade. Pulse until the minutes per side, basting with the 1/4 cup sesame oil mixture forms a smooth, wet paste. marinade once on each side. Serve 1 tablespoon chili oil or Asian hot Pour half of the marinade into a zip- immediately with the dipping sauce. sauce (such as Sriracha) top plastic bag. Add the beef, seal 1 1/2 pounds fl ank steak, cut into the bag and refrigerate for 4 hours or Makes 8 appetizer servings or 4 thin slices overnight. entrée servings. p p www.ToplineSuperstore.net 3 Convenient LocationsZigler to Serve You! OUTLETOUTLET CENTER CENTER piBOUTIQUEckBOUTIQUE up BBN SUPERSTORESUPERSTORE 965 965 N.N. US1, US1, 172 E.172 MERRITT E. MERRITT ISLAND CAUSEWAY, CAUSEWAY, 27302730 W. W. NEW NEW HAVEN, HAVEN, 3 LocationsCOCOA MERRITT10-13-08MERRITT ISLAND ISLAND MELBOURNEMELBOURNE To Serve(1(1 MILE MILE N. YouN. OF OF 520) 520) (ACROSS(ACROSSpage FROM OLIVEOLIVE GARDEN)3 GARDEN) (NEXT(NEXT TO TO TARGET) TARGET) 635-8700635-8700 456-5601456-5601 768-9700768-9700 MON.-FRI. 9AM-6PM 9AM-6PM • •SAT. SAT. 9AM-3PM 9AM-3PM MON.-FRI.FULLMON.-SAT. 9AM-7PM CO 9AM-6PM • SAT.L 9AM-5PMOR MON.-SAT.MON.-SAT. 9AM-7PM9AM-8PM • • SUN. SUN. 12PM-5PM 12-5PM 1993

BREVARD BUSINESS NEWS / 6 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 24, 2009 BBN DIGEST Local Porsche Club newsletter wins first place at convention The Space Coast Region’s “Escape Velocity” magazine won first place overall in the Porsche Club of America’s Designing Dream Homes annual newsletter competition at July’s national conven- tion, held in Keystone, Colo. Designers West Interiors Of a possible 1,000 points, the local publication scored Designers West 978, which was 23 points more than its closest rival. specializes in complete “Escape Velocity” is published locally and roughly 800 pick upcustom BBN residential homes copies are distributed quarterly to club members. providing a full range of services. This newsletter award was created in 1970 by Porsche 7-13-09 Cars North America, in memory of Paul Heinmiller, former editor of PCA’s “Porsche Panorama.” pageSpace 5 Planning The award will be displayed at Porsche of Melbourne, primary sponsor of the Space Coast Region, until it is Selection of Finishes presented again in 2010. Indialantic resident Jack Roberts, editor of “Escape FULL COLORCustom Furnishings Velocity,” received a personal version of the award from Outdoor Living Areas PCA national treasurer Ruben Ledesma at a club banquet held at the Eau Gallie Yacht Club in Indian Harbour Color Palette Choices Beach. The PCA is the largest car club in the world, with more Accent Pieces & Artwork than 100,000 members, nearly 600 locally. PCA conven- tions draw more than 2,000 enthusiasts and their cars for Kitchen Cabinetry a weeklong celebration. Plumbing Fixtures The PCA Space Coast Region, founded in 1968, is also one of the fastest–growing regions in North America. It Window Treatments currently leads PCA in member growth, having also won the growth award in 2007. Lighting & Electrical Designs Porsche enthusiasts interested in learning more about Moldings & Millwork Designs the club may visit http://spc.pca.org. King of National closes lease transaction Our goal is to provide Leasing agent Alan King of National Realty of Brevard the homeowner with a custom, recently announced that the Deuk Spine Institute has relocated its corporate offices to the Suntree Office personalized home they will enjoy! Complex at 6905 N. Wickham Road, in the Suntree area of Melbourne. Deuk Spine Institute employees at this New Traditions Interiors location will be involved with administrative services, billing and record management. All surgical procedures will continue to be performed at the Deuk Spine Institute on Spyglass Hill Road in Melbourne. DiPrima model under construction DiPrima Custom Homes, an upscale builder in Brevard County for more than 48 years, has under construction its newest model, “The Villa Florence,” at Veranda Place in Melbourne. The single–family home development is located off West Eau Gallie Boulevard. There are 114 lots in three sections. “In today’s competitive housing market, we are once again leading the way with our newest model, ‘The Villa Florence.’ The home has three bedrooms, two baths and a two–car garage. It’s priced to sell for less than $300,000, and includes a 13,000–square–foot landscaped lot,” said Joseph DiPrima, president and founder of the 733 North Drive, Suite A Melbourne company. He adds, “This house will be a forerunner for our new line of ‘Quality with Affordability’ model homes. Many 321-255-2904 of the quality features homebuyers have found in our higher–end homes can be found in these homes under www.designerswestinteriors.com $300,000.” For more information about the new model or other homes in this price range, visit Veranda Place or call Photos by Liz Harris, A.S.I.D. 777–2500 or 751–9001. The Web address is Rob Downey or Bill Kilbourne Lic. #0001280 IB0000645 IB0000646 www.diprima.com.

AUGUST 24, 2009 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 7 BBN DIGEST Zizzo joins Heron Financial in strategic company position Heron Financial Partners Inc. in downtown Melbourne has announced the hiring of Diane Zizzo as director of administrative operations and compliance. She recently joined the firm to further develop and manage the company’s growing number of regional accounts and national representatives. Founded in 1996, Heron Financial Partners provides wealth–management services to clients nationwide. For the past 21 years, Zizzo worked for Merrill Lynch, Astronaut Hall of Fame where she was instrumental in operational and adminis- trative management, client relationships and team leadership. “I am excited to start this new challenge with Heron pick up BBN Financial Partners and look forward to working with the team to further develop its excellent service to clients and 8-03-09 representatives,” said Zizzo. “I am fortunate to be joining such a respected company that prides itself on warm, page 5 personal and consummately professional service.” Jerry Fasanella, president of Heron Financial Partners, said “Diane’s wealth of experience and industry knowledge has already made her a key addition to the Heron Finan- FULL COLOR cial family. We view her decision to join us as a sign of our mutual commitment to being a leader in our industry.” For more information, send an e–mail message to [email protected] or call Heron Financial Partners at 728–1196. UCF’s O’Leary addresses Cocoa Rotary George O’Leary, head football coach of the University of Central Florida, was the guest speaker at the recent Cocoa Rotary Club meeting. UCF special assistant coach Manny Messenquer and UCF staff member Mike Buscemi also attended the function. On Sept. 15, UCF will open its new 45,000–seat on–campus football facility, Bright House Networks Stadium. The complex includes an indoor football practice facility. At the meeting, O’Leary said while he wants the UCF program to be successful, his main goal is to help his players graduate with a degree. TLC Engineering makes magazine list TLC Engineering for Architecture is ranked No. 10 in “Building Design & Construction’s” magazine top 50 engineering firms of 2009. The survey is conducted annually. TLC is one of the largest multi–discipline engineering firms in the South. Headquartered in Orlando, the 54–year–old firm has full–service regional offices in Cocoa and in six other markets around the state, as well as in Nashville, Tenn., and Dallas, Texas. Local designer appointed to AIFD board Tina Stoecker, owner of Designs of the Times Florist Inc. in Melbourne, was installed as president of the American Institute of Floral Designers during the organization’s 2009 National Symposium held July 11–16 in Kansas City, Mo. AIFD was established in 1965 and is dedicated to recognizing and promoting the art of floral design as a professional career. It is the floral industry’s leading nonprofit organization committed to establishing and maintaining higher standards in professional floral design. The organization has more than 1,300 members worldwide. For information, visit www.AIFD.org.

BREVARD BUSINESS NEWS / 8 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 24, 2009 BBN DIGEST Brenner Real Estate Group closes two local retail leases Brenner Real Estate Group, a full–service commercial real–estate firm based in Fort Lauderdale with offices at 9th9th AnnualAnnual Imperial Plaza in Melbourne, has announced two new retail leases in the local market and one lease renewal in Palm Beach. VeteransVeterans ConferenceConference Colette Wood, commercial leasing and sales associate in Melbourne, and colleague Carla Casey, regional manager, handled these new retail leases: Wednesday, SeptemberBCC 23, 2009 l Christopher and Toni Maupin, doing business as Your Dollar Store, has leased 2,400 square feet of retail space 8 a.m. to 1 p.m. within the Centre at Suntree, 6300 N. Wickham Road, in Melbourne. Wood and Casey represented the landlord, .LQJ&HQWHUIRU3HUIRUPLQJ$UWV‡%&&0HOERXUQH&DPSXVnew ad Monday Sterwick Development Corp. of Purchase, N.Y. l The Law Offices of Berman & Berman, P.A., has KEYNOTE: leased 1,400 square feet of retail space within the Centre at Suntree. Wood and Casey represented the landlord, &DURO0&UDLJ President/CEO of Craig Technologies Sterwick Development Corp. Casey was responsible for the following lease renewal: l Florida Renaissance Institute of Palm Beach has *29(510(17&2175$&7,1*68&&(663$1(/ renewed its lease of 125 square feet of office space within Royal Poinciana Way, 203 Royal Poinciana Way, in Palm ‡ -LP%DUILHOG -Luke and Associates Beach. Casey represented the landlord, Vesenaz Inc. Brenner Real Estate Group has been serving Florida ‡ 0RVHV+DUYLQ -American Services Technology clients since 1987. For more information, visit www.breg.net, or call the ‡ Rob Perers -American Business Interiors local office at 242–4575. Parrish Foundation awards grant Astronaut High School’s Academy of Health Sciences was awarded a grant by the Jess Parrish Medical Founda- tion in Titusville, the school announced. The $1,500 grant will help support the goal of educating high–school Network Veterans’ students who wish to pursue a career in a medical field. Business Outreach Center Program Awarded June 18, the money will help provide bussing to Small Business Success several career–related facilities. Educational field trips to Starts Here post–secondary seconds, hospitals, medical facilities and blood centers provide students with valuable information Call or visit: 321/433.5570 ‡ www.fsbdc.org for pursuing their future aspirations, said Sandy Chamber- lain, director of Astronaut High’s Academy of Health Sciences. Additionally, the grant will help offset the cost of SOUTH POINTE COMMONS the yearly student awards, membership dues in Health Planning a Corporate Meeting, a professional office park Occupations Students of America, and supplies related to Seminar or Wedding? the academy, she said. Consider the elegant surroundings of Office Space Available Titusville Rotary seek candidates The Courtyard at the Oaks The Rotary Clubs in District 6930, from Boca Raton to Riverside Titusville, are seeking individuals to participate in the  Meeting space for 8 to 200 guests 2010 Group Study Exchange program to Seoul, South  Wireless Internet Access Korea. The GSE program is a “unique cultural and  High Definition Projector & Screen vocational exchange opportunity for young business and  Full Kitchenpick & Customized up BBN Meal Packages professional men and women in their initial years of  Valet Parking professional life.” Rotary districts in different countries are  Beautiful Courtyard paired to send and receive professional study groups of four to six non–Rotarian team members and one Rotarian team rotate content leader to travel for four to six weeks, staying in the homes of Rotarians when possible. The 2010 GSE team is scheduled to be in South Korea March 19 through April 19, BUY OR LEASE 2010. For more information, contact Denny Meneghelli of 1800 WFULL Hibiscus COLOR Blvd  Melbourne 4740-4840 Dairy Road, Melbourne the Titusville Sunrise Rotary Club at 631–5587 or send an www.TheCourtyardatTheOaks.com e–mail message to [email protected]. The application 321-984-0999 deadline is Sept. 1. Visit www.titusvillesunriserotary.org. 321-327-2909

AUGUST 24, 2009 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 9 BBN BUSINESS Architectural firm CAG making gains in today’s tight construction market, expands its staff; reshapes well–known building on Vero Beach’s ‘Miracle Mile,’ designing LEED facility for the Brevard Zoo Lebron. “Then, as the residential business By Ken Datzman dropped off, our commercial work began to pick up, only to see it pull back later. Currently, we are Architectural firms have been patiently seeing the residential side begin to pick up again, waiting to see signs that the construction including home remodeling. People have been downturn has bottomed. While there are some calling about adding to their existing homes.” indications the economy is beginning to recover, He adds, “Since Octavio joined the firm, we demand for design services remains slow for most have gotten the opportunity to work on a new architectural businesses across the nation. subdivision that is being planned for Rockledge. “It’s like water just trickling out of a garden And we’ve been talking to a residential developer hose,” said Kenneth Lebron, a partner in the in Vero Breach who is looking to make an Caribeno Architectural Group Inc., whose investment in that market perhaps during the Melbourne firm is working both residential and first quarter of 2010. So, we’re beginning to see commercial projects in the surrounding multi– some encouraging signs in the housing market.” county marketplace as it weathers the storm. The home–renovation market is on an The jobs include the redesign and redevelop- upswing, too. Mozdzen said CAG has sliced a ment of a landmark building in Vero Beach’s niche in the remodeling market, which is seeing “Miracle Mile” district, as well as a number of some modest gains. “Some of our customers are other commercial projects across medical, office, electing to invest in home renovations as opposed and retail sectors. CAG is seeing renewed interest to purchasing a new house. This piece of business in the residential market, too, working with has generated a dedicated wing of our company, developers. The renovating of existing homes is and it’s growing.” another niche piece of business for the firm. On remodeling projects, CAG offers customers “We have a nice mix of projects we’re working a “design–build option. If they are not working on. But the financing is taking longer for building with a general contractor, we can provide this projects and the process in general has become option,” said Mozdzen, who has a degree in much more challenging,” said Lebron, who has a architecture from Jose Maria Vargas University, master’s degree in architecture from Georgia in Caracas, Venezuela. He worked for an architec- Institute of Technology in Atlanta, where he tural firm in Orlando before stepping into the BBN photo — Adrienne B. Roth worked for many years in his profession. entrepreneurship arena with business partners Business for the Caribeno Architectural Group Inc. is on the upswing. The Melbourne In 2005, he and partners Justo Chica and Lebron and Chica. firm is positioned in both the residential and commercial sectors. Recently, CAG Marcos Mozdzen started CAG, catching the wave On the commercial side of the business, CAG welcomed project consultant Octavio Mejia, second from left, to the growing team. of the building boom in Florida. “During the past has several projects under way in Indian River He specializes in the residential market. Partners Kenneth Lebron, far left, Justo Chica, four years most of our business has come by way County. One of them is a redevelopment on Vero and Marcos Mozdzen started CAG four years ago. of referral. We try to build beyond client expecta- Beach’s Miracle Mile. tions with every customer, regardless of the scope In 2007, after 67 years in business, Modernage rently, Vitas is housed in Melbourne. of the project. It has been a key to our firm’s closed its stores in Stuart and in Vero Beach. The Brevard Zoo in Viera is another CAG client. The firm has an success,” Lebron, a member of the American CAG turned the former Modernage Furniture expanding footprint there, as it designed the newly opened “Paws On” Institute of Architects, said. building, a well–known curved structure in the children’s play area. CAG partnered with the Construction Engineering CAG has expanded its team to include project Vero Beach area that sat idle for more than a Group in Melbourne on the major project, which has been well received by consultant Octavio Mejia. “Octavio’s expertise is year, into an appealing retail and commercial the community. “We’re very proud of ‘Paws On.’ It’s been a big success,” in the residential market,” Lebron said. “We have facility for the new owner of the property. The Lebron said. known him for a number of years. It seemed like a two–story building, now under renovation, The Brevard Zoo also awarded CAG a contract to design a new one–story natural fit to bring Octavio aboard the firm. He’s contains 40,000 square feet. It sits on a 1.4–acre veterinary facility that will contain almost 8,000 square feet. As the 15– well–connected to both the residential and site. year–old Brevard Zoo continues to evolve, CAG is playing a role in the design commercial markets.” “It involved very extensive remodeling, the of new areas and facilities on the campus. Before moving to Florida in the early 2000s, kind of work we love to do. We are using our skills “The veterinary facility will be our firm’s first LEED certified project,” Mejia worked in his field in Boston for 30 years. “I to transform these buildings,” said Chica, a said Lebron. “We have done a number of buildings under LEED guidelines, love Florida and I love the Melbourne area. It’s graduate of The City College of New York, where but this will be the first one to go through the full certification process. We’re paradise,” said Mejia, who was educated in the he was a standout soccer player. excited. The zoo is such a great asset to the community.” The project team Dominic Republic, where he earned his degree in In the same county, CAG has just finished the also includes the Construction Engineering Group. architecture. design of the new 8,000–square–foot building for The acronym LEED stands for Leadership in Energy and Environmental When the economy was growing a couple of the Realtors Association of Indian River County. Design. To earn LEED certification, a project must meet certain prerequi- years ago, the CAG team designed homes for Locally, the firm is doing the architecture for sites and performance benchmarks established by the U.S. Green Building select, upscale builders in the region. “During the the 4,500–square–foot Vitas Innovative Hospice Council. “It’s going to take a total team effort to get the building LEED boom cycle, we did a lot of residential work,” said Care facility to be built in Merritt Island. Cur- certified. It’s a big undertaking. We’re ready for the challenge,” Chica said

BREVARD BUSINESS NEWS / 10 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 24, 2009 BBN BUSINESS New, upscale venue opens to host special events, from wedding receptions to corporate meetings; The Courtyard at the Oaks in Melbourne positions itself as sole source for private gatherings The stylish ballroom can accommodate up to 200 By Ken Datzman people and includes a private dressing room, gold Chiavari chairs, and a granite bar. Recessions can often create economic malaise “The Courtyard at the Oaks is a private for businesses. But they can also help encourage facility,” Ivette Petroni said. “It’s very quiet. When the spirit of entrepreneurship, which drives a client holds an event here, the party is not capitalism and leads to the creation of jobs. sharing the facility with another party next door. This scenario is playing out today in Brevard It’s totally private.” County and around the nation, as growing She said businesses in the region have begun numbers of transitioning workers from a wide booking their holiday parties, and The Courtyard range of industries are transferring and using at the Oak is successfully tapping into that their skills to launch new businesses, ones that segment of the market. are perhaps less sensitive to economic downturns. The facility has a state–of–the–art high– When the real–estate market began to sputter, definition projector and a large screen. The following several years of spectacular growth in building has wireless capability, too. “You can the mid–2000s, area businessman Mark Petroni, plug in your laptop and take off with your a real–estate broker and developer in Brevard, presentation,” said Ivette Petroni, sales director began to seek out new opportunities. He followed for the Courtyard at the Oaks. “We also have a up on some entrepreneurial suggestions made to wireless microphone.” him years ago. The Courtyard at the Oaks supplies every- “My wife, Ivette, is from Miami and banquet thing for the event, from silverware to elegant halls are very prominent in South Florida,” he linens to customized food menus. said. “And when one of her family members, who “What’s really nice is that clients have a choice is a DJ, came to visit, he commented to us that of colors for their linens,” said Ivette Petroni, a Brevard seemed to present a business opportunity former marketing director for an area medical because there was not a very good representation practice who did a lot of event planning as part of of event venues in the county, just some clubs, her job. “They can pick any color. We have a book civic places, and the hotels.” with a huge selection of colors. Typically, custom- One year ago, the Petronis, Florida State ers are limited to white, black or ivory linens, University graduates who met in Tallahassee, which are the standard colors. By offering them revisited the “banquet hall idea.” They began many choices, they can theme their events.” BBN photo — Adrienne B. Roth planning for their new venture — an events Whether you’re planning a birthday gathering, Florida State University graduates Mark Petroni and his wife Ivette opened The venue that would set their facility off in the wedding event, anniversary, cocktail party, Courtyard at the Oaks in April, an upscale special–events facility, and have been marketplace. corporate function or other special celebration, the winning over individual customers and corporate clients. The ballroom of the full– They put together a business plan, secured a Petronis want to be your one–stop source to bring service business seats up to 200 people. The Petronis host small gatherings, too, location, loaded it with technology, and opened a it all together. including cocktail parties and meetings. The facility has a high–definition projector private, upscale special–events facility — The Their full–service business offers event clients and large screen, as well as a wireless microphone. Courtyard at the Oaks on West Hibiscus Avenue options for breakfast, lunch and dinner. The food in Melbourne. menus are extensive. The Courtyard at the Oaks “We looked at a number of retail spaces in the community and the The business started serving individual offers everything from box lunches to full–course Courtyard was the perfect location for our business,” said Mark Petroni, customers and corporate clients in April, and has dinners served in an elegant dining atmosphere. whose last completed residential development in Brevard was Bimini Bay, a been working to build a clientele. “Today, everyone is working from a budget and golf course project in Port Malabar. “So far, our largest event was a wedding we have the ability to customize our offerings, as “There is really no other setting quite like it in this area. The Oak trees reception. We served 185 people. On the corporate opposed to marketing just a few specific pack- are beautiful and so is the brick–paved courtyard and fountain. This site side of the business, we’ve hosted about 70 people ages,” she said. gives us an outdoor capability as well as an indoor capability to serve at one function. Business is picking up. We think “We want to provide as much flexibility as customers. We can host cocktail hours, wedding ceremonies, and other The Courtyard at the Oaks is a special setting possible to the customer. For example, we are special events outdoors,” he said. and has a lot to offer. We’re trying to get that very flexible in our food prices because we prepare Signs of stabilization, and even improvement in the industry, were message out to the community,” said Mark everything on site. It’s high–quality food prepared indicated in the mid–year report compiled by Meeting Planners Interna- Petroni, manager of the business. by a private chef. We can design a menu to fit the tional and American Express. Though planners and suppliers say current Mark Petroni said he put himself though client’s budget. We’re trying to be a cost–effective business levels remain lower than a year ago, an increased percentage of college working as a maitre d’ at a fine–dining choice, and it seems to working.” “Business Barometer” respondents are now predicting “flat conditions or restaurant in Tallahassee. “I have worked in the The Courtyard at the Oaks offers valet improved conditions” in the next six months compared to the same time in customer–service arena for many years.” parking. The heavily wooded, nicely landscaped 2008. Their 3,600–square–foot facility is equipped setting was one of the key features that swayed The Petronis said they are looking to grow their enterprise by “focusing with a full kitchen, office space and storage areas. the Petronis to open their venture there. on quality” and gaining repeat business.

AUGUST 24, 2009 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 11 BBN DIGEST Textiles center at Florida Tech set to open Aug. 29 with exhibit The Ruth Funk Center for Textile Arts at Florida Institute of Technology in Melbourne will open its doors to the public on Saturday, Aug. 29, at 10 a.m. Admission is free. The facility is the only textiles center in Florida. Dedicated to furthering the understanding of cultural and creative achievements in the textile and fine arts, the center will preserve, maintain, display and interpret an interna- Brevard Zoo tional collection of textiles through public exhibitions and educational programs. “The much–anticipated center enriches the university’s humanities programs in ways we never dared dream,” said Florida Tech President Dr. Anthony Catanese. “We are very pleased to add this important aesthetic component to our vibrant campus.” pick up BBN The opening exhibit, “Coat Couture: Inspiration to Creation,” will feature the contem- porary creations of the museum’s benefactor, Ruth E. Funk, and a selection of traditional 8-17-09 textiles from the permanent collection. A Florida Tech trustee, Funk is a former art educator, lifelong artist, collector and author. page 14 Curated by Carla Funk (no relation) and Thea Rusch, “Coat Couture” positions Ruth Funk’s wearable art in the context of global textile arts. African mud cloth, Chinese embroidery, Panamanian molas and Asian ikats are featured as the inspiration for her contemporary wearable art designs. FULL COLOR Designed by Holeman Suman Architects in Melbourne, The Ruth Funk Center for Textile Arts is a two–story building with 3,000 square feet of exhibit space. “Coat Couture: Inspiration to Creation” will be on view through Dec. 12. Hours are THE ROTARY CLUB OF SUNTREE HOSTS A FOOD & Tuesday through Saturday, 10 a.m. to 4 p.m. Admission is free. The new center is located in the heart of campus, next to the Evans Library. For more BEVERAGE TASTING EXTRAVAGANZA FEATURING information, contact Carla Funk at 674–6129, send an e–mail message to [email protected], SOME OF BREVARD’S FINEST RESTAURANTS TO or visit http://textiles.fit.edu. BENEFIT BREVARD ZOO. Florida Tech autism–related workshop set Aug. 26 Saturday, September 19, 2009 Florida Tech’s School of Psychology offers free monthly workshops of particular interest to parents, educators and professionals who deal with the issues of autism. The presenta- 5:30 - 8:30 p.m. tions are scheduled from 6:30 to 8 p.m. The Aug. 26 workshop will take place in the Hartley Room, on the second floor of the Denius Student Center, in the heart of the Tickets $30 ( $25 Zoo members) Melbourne campus. The remainder of the scheduled workshops will he held in the new Wine and beer tasting sponsored by Scott Center for Autism Treatment, on the Florida Tech campus. The Aug. 26 workshop is Florida Beer Company & Winestyles. “Autism in the Classroom from a Teacher’s Perspective.” The speaker will be Susan Tickets available at Strahle, a fifth–grade teacher at Dr. W.J. Creel School. Strahle will share her experiences of the children she has taught with autism–spectrum disorders and those called special– Brevard Zoo, Conch Key Grille & Tiki Bar needs children. She will help parents and teachers understand some of the challenges she & Prime Bank. has experienced and the strategies she has found successful. The Denius Student Center A Chef’s Touch Catering Service; Basil Pizza & Pasta, Inc.; Beef O’ is located off Country Club Road, near University Boulevard. For more information, Brady’s; Bizarro’s Pizza; Bob Evans; Cedar’s Café; Chick-fil-a; Conch Key Grille & Tiki Bar; Creative Catering by the Farinas; Crispers; contact the School of Psychology at 674–8104. Duran Country Club; Enigma; Fiesta Azteca of Suntree; Goombays; Green Turtle Market Catering & Grapevine Café; Grills Seafood Deck & Museum extends popular ‘Take Out’ exhibit Tiki Bar; Ice Cream Junction and Oriental Food Mart; Indian Flavors; The Brevard Art Museum is offering second and third helpings of its popular exhibition Indian River Coffee; Long Doggers Eatery; Makoto’s Seafood and Steakhouse of Japan; Mezze Luna Italian Restaurant & Bar; Morning “Take Out.” The exhibition has been “so well–received” the Brevard Art Museum is Star Café; Mustard’s Last Stand; Nikis; Palm Café- Kiwi Tennis Club; extending “Take Out” through Aug. 30. “Seeing a show like this makes you want to see Papa Johns; Pizza Hut; Red Ginger Chinese Restaurant & Lounge; Red Lobster; River Rocks; Sonny’s Real Pit Bar-B-Q of Viera; Steak-n- another an hour later,” said Joe Walles of Tampa. Visitors have returned two and three Shake; The Jungle Organic Restaurant & Market; The Produce Place times “to marvel at the artists’ interpretation of the take–out containers,” said Tina of Suntree; TooJay’s Gourmet Deli; Tropical Smoothie Café Suntree; Murray of the Brevard Art Museum in Melbourne. Using a restaurant take–out container Tuscany Grill; and Uno Chicago Grill as a jumping–off point, artists were invited to create artwork “with few limitations.” This national exhibition allowed artists of all levels to participate, she said. “The one common denominator was the take–out container.” The museum’s address is 1463 Highland Ave., in the Eau Gallie section of Melbourne. 4–H open house to be held in Cocoa 321.254.9453 The UF/IFAS Brevard County Extension Service will host a 4–H open house from 6:30 www.BrevardZoo.org to 9 p.m. on Friday, Sept. 11, at the Cocoa Extension office, 3695 Lake Drive. Club leaders 8225 N. Wickham Rd. and members will be available to meet and answer questions related to the organization’s programs in the area, and to enroll interested youth. The program areas include animals Melbourne, FL 32940 (horse, poultry, beef), robotics, shooting sports (archery, muzzleloading, shotgun) and sewing. There is no cost to attend the open house. For more information, call Vanessa Spero or Diana Doughty at 633–1702.

BREVARD BUSINESS NEWS / 12 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 24, 2009 BBN DIGEST Warren Brown of Food Network to keynote Simpkins Business Seminar Get in gear Warren Brown, founder of CakeLove and host of the Food Network’s “Sugar Rush” this summer program, will keynote the Brevard Community College B.W. Simpkins Business Seminar for Entrepreneurial Development. with a new car! Brown, a successful attorney litigating health–care fraud on behalf of the federal government, left his legal career in 2000 to pursue a dream and start a business. The Washington, D.C.–based CakeLove was founded with a recipe he perfected. By 2006, Brown was named the Small Business Person of the Year award winner for CECU Washington, D.C., by the U.S. Small Business Administration. The Washington Post’s “Best Bets” reader’s poll has twice selected CakeLove as the DC pick up BBN area’s best bakery. His cookbook, “CakeLove: How to Bake Cakes from Scratch,” is a best– seller. 8-17-09 We can also The entrepreneur will share his success story at 11 a.m. on Tuesday, Nov. 17, in the page 13 refinance Bernard Simpkins Fine Arts Center on the Cocoa campus (Building 4), 1519 Clearlake your Road; and at 1:30 p.m. at the Maxwell C. King Center for the Performing Arts, 3865 N. existing Wickham Road, in Melbourne. auto loan! He also will speak at Daytona State College at 6:30 p.m. Brown has been featured by a number of media outlets, including “The Oprah Winfrey Show,” “The Today Show,” “People Magazine,” “Southern Living,” and “Black Enterprise Inc.” magazine. FULL COLOR Brown continues to build retail storefronts and expand his product line. He donates his time to charitable causes by motivating young people and future entrepreneurs to develop businesses and pursue their passion in life. He is a graduate of Brown University with a bachelor’s degree in history, and George Washington University with a law degree and a master’s in public health. Rates as low as 3.95% APR!¹ The Simpkins Business Seminar is a free educational series that brings successful entrepreneurs to Brevard County. It is made possible by the generosity of Bernie Simpkins, a Brevard business leader, philanthropist and BCC friend, said BCC President Accelerate your auto financing! Dr. Jim Drake. Apply today! BCC to offer courses to help job–seekers Brevard Community Colleges is offering “Career Analysis,” “Redefine Yourself in the 321.690.2328 www.ccuFlorida.org Workplace,” and “Job Search Excellence” to help job–seekers successfully work toward Contact Auto Scout at 321.637.3152. We can find a car for you! their goals. The courses are offered at BCC in Melbourne. “Career Analysis” will be held on Thursdays, Sept. 3 to 17, from 6 to 9 p.m. The class will assist individuals seeking a ¹Rate shown is based on a new auto loan, term up to 35 months, A+ credit and .25 discount. Discount new career or a career change. The fee is $70. “Redefine Yourself in the Workplace” is based on having a checking account, direct deposit or auto pay. APR=Annual Percentage Rate. scheduled on Thursdays, Sept. 24 to Oct. 8, from 6 to 9 p.m. This course will help students Rates are subject to change. Membership open to Brevard and surrounding counties. $5 member- determine how to “conquer obstacles to getting the job they desire.” The class fee is $70. ship fee required. CCU is federally insured by the National Credit Union Administration. And “Job Search Excellence” will be hosted on Wednesdays, Sept. 9 to 30, from 6 to 9 p.m. The cost is $75. For more information, call Linda DeAngelis at 433–5571. Fifth Avenue Art Gallery to host reception The Fifth Avenue Art Gallery in Melbourne will host an opening reception from 5 to 9 p.m. on Sept. 4 as part of the fourth annual “100% Pure Florida” exhibition, which is open to the public. This statewide–juried exhibition represents Florida’s top artists. The exhibit features the work of photographers, sculptors, painters, printers and pastelists. Most award winners, including “Best of Show,” will be announced at the opening reception. The “Best of Show” winner will showcase his or her work in a solo exhibition as a guest artist CAG at the Fifth Avenue Art Gallery in 2010. The “100% Pure Florida” exhibition will remain in the gallery until Sept. 27. The gallery is located in the Eau Gallie area of Melbourne, pick up BBN across the street from the Brevard Art Museum. Call 259–8261 or visit www.fifthavenueartgallery.com for more information. 7-20-09 Chamber’s Classic Golf Tournament Sept. 18 The Cocoa Beach Area Chamber of Commerce is partnering with the Air Force page 16 Association to host the first Classic Golf Tournament at noon on Friday, Sept. 18, at Manatee Cove Golf Club on Patrick Air Force Base. The course is open to the public. The funds raised from this event will benefit the Chamber’s various councils. The Chamber is seeking sponsors and players for the tournament. The entry fees range from $50 for www.cag-architects.com active–duty military to $300 for a foursome. For more information, contact Michelle Lamb at 454–2027 or send an e–mail message to [email protected]. FULL COLOR

AUGUST 24, 2009 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 13 BBN DIGEST Sunbelt Business Brokers assists in sale of Jenks Metals in Orlando Sunbelt Business Brokers of Melbourne recently announced it has brokered the sale of Jenks Metals of Orlando, to Pierce Aluminum of Franklin, Mass. The sale price of the private entity was not disclosed. Jenks Metals is one of the oldest metal service centers in Central Florida and provides aluminum and stainless steel products to Kennedy Space Center and to numerous Buena Vida We Help Brevard aerospace and medical firms on the Space Coast and throughout the Southeast United States. pick up BBN pick up BBN “Jenks Metals has been a key provider of critical materials to the U.S. space program since the 1950s, and it 6-08-09 8-10-09 was a pleasure assisting in the sale of such a great business,” said Lou Vescio, owner and broker of Sunbelt page 7 page 14 Business Brokers. Bob Pierce, CEO of Pierce Aluminum, said “Jenks brings a long history of quality service and an expert staff to join the Pierce team.” Jenks CEO Lee Feiereisen added, “Pierce is a great fit for our philosophy and for the continuation of the long FULL COLOR FULL COLOR history that Jenks has had with the aerospace and manufacturing community in Florida. Sunbelt Business Brokers could not have found a better organization to carry on the Jenks tradition.” Sunbelt Business Brokers provides business brokerage and merger and acquisition services throughout Florida. Vescio is a Certified Business Intermediary and holds the Merger and Acquisition Master Intermediary designation. Tech’s Dr. Mitra named ASME Fellow Kunal Mitra, a resident of Indialantic and a professor at Florida Tech, has been named a fellow of American Society of Mechanical Engineers, the highest elected membership in the organization. Fellowship is conferred upon a member with at least 10 years of active engineering practice and who has made significant contributions to the profession. Dr. Mitra is noted for his “pioneering work in the field of short–pulse radiative transfer through partici- pating media, as applied to bioengineering applications.” He has published more than 100 papers in journals and conference proceedings and holds two patents. Dr. Mitra is the director of the newly established Biomedical Engineer- ing Program at Florida Tech. He earned a Ph.D. in mechanical engineering from Polytechnic University, in Brooklyn, N.Y., in 1996. Sheriff goes to online job applications The Brevard County Sheriff’s Office has implemented a new online employment–application process. Candidates Courtyard interested in employment opportunities with the Sheriff’s Office now have the opportunity to utilize the new NeoGov pick up BBN Insight system to submit their applications. Applicants can go to the Sheriff’s Web page at www.BrevardSheriff.com 8-10-09 and clink “Working for BCSO.” Brevard Sheriff Jack Parker said the online system offers a number of advan- page 18 tages, including convenience for the applicant. If an individual needs access to a computer, public computers are available at these locations: Brevard County Public Libraries, www.brev.org; and the Brevard Job Link office, www.brevardjoblink.org, or call 504–7600. For additional information, call the Sheriff’s Office at 264–5212 or send FULL COLOR an e–mail message to Personnel at [email protected].

BREVARD BUSINESS NEWS / 14 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 24, 2009 BBN DIGEST Husband–and–wife filmmakers in Palm Bay hone their hobby Ray and Migdalia Etheridge of Palm Bay, husband– and–wife filmmakers who produce “no–budget” feature films as a hobby, have put together three full–length films with volunteer actors. For their “pay,” the actors are given a copy of the finished movie, which may be used as their “acting resume,” and although the films are for sale on Amazon, the Etheridges say that none of their movies have ever made a profit. “We do this for fun,” said Ray Etheridge, “and the actors CIA enjoy it as much as we do.” “What we get out of it is the thrill of having our movies new ad emailed shown in film festivals from coast to coast,” added his wife. Their first film shot in Palm Bay, “Dying For Dollars,” was captured the 2008 “Florida Filmmaker’s Choice” award at the Treasure Coast Film Festival. Their most recent effort, “He’s Dead,” has been shown in four film festivals, with nominations for “Best Screen- FULL COLOR play,” “Best Feature Film,” and “Florida’s Choice” awards. The Etheridges are putting together plans for a new movie, “The Money Trail,” which will be shot in Palm Bay. They are looking for volunteer actors to be in the film, and auditions will begin immediately. Migdalia Etheridge describes the movie as a “cops and robbers adventure film,” with 18 male roles that need to be filled. The movie will be shot on weekends in October and November. For further information about auditions, contact the Etheridges at [email protected]. Chamber’s Business of the Year Awards set The Better Business Development Council of the Cocoa Beach Area Chamber of Commerce will host its 21st Business of the Year Awards Ceremony on Friday, Sept. 11, at the Cocoa Village Playhouse, 300 Brevard Ave. The event begins at 7 p.m. with a cocktail reception. The awards program starts at 8 o’clock. “Each year we are amazed at the accomplishments of the businesses that are nominated. We are honored to go through the process of DiPrima custom home and lot packages are recognizing these outstanding businesses and look forward available in the following communities. to extending our congratulations to all and bringing Veranda Place Di Prima homes starting at $299,900 including your homesite which ranges in deserved applause and appreciation to our winners,” said size from 1/3 acre to just under 1/2 acre. Close to Melissa Stains, president and CEO of the Cocoa Beach A rated schools, a gated community of large wooded Diprima homesites. Preserve and waterfront homesites Area Chamber. Admission to the event is $30 per person. available for upgraded price. Call or visit our Reserved, corporate tables that seat 11 people are $500 model for more information, 321-751-9001. new ad emailed (includes time at the podium and the company’s logo Lansing Island Waterfront estates on the Banana published in the event program). A $100 sponsorship River, Grand Canal or lakefront. Casa Bella A gated, lakefront community in provides two reserved seats and recognition in the event the Suntree area. Satellite Beach schools. program. Sponsors of this event include Cocoa Village Bayside Lakes Estate sized lots located around Playhouse and Bob O’Connell’s Rental & Theme Centre. the Arnold Palmer designed Majors golf course. For more information or to make a reservation, call the Croton Woods One homesite left, call our model FULL COLOR Chamber at 459–2200. today for details. 321-751-9001. Pilot Club to host event Sept. 12 We’ve been building in Brevard since 1961, The Pilot Club of Titusville Inc. will host a pancake winning numerous awards for imaginative design and quality breakfast from 8 to 11 a.m. on Saturday, Sept. 12, at the construction. Talk with our experts about your ideas and get a floor plan you’ll love for a price you can afford. First United Methodist Church, 206 S. Hopkins Ave., in We work closely with every new home owner because your Titusville. Tickets are $5 for adults and $3 for children 12 purchase is as important to us as it is to you. and under. To purchase tickets for the event, contact Jonda Erwin at 794–8692 or send an e–mail message to [email protected].

AUGUST 24, 2009 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 15 BBN DIGEST ACHIEVEMENT Palm Bay Rotary kicks off its new year Palm Bay Rotary installed 12 members during 2008–2009, growing to a total of nearly 40 members. Past district governor Jean Starkey of Merritt Island installed these officers Increase your for 2009–2010: Hank Simon, president; Judy Silvasi–Patchin, president–elect and acting earning potential with an online vice president; Bill Menter, secretary; and Dr. Sharad Vyas, treasurer. Three new members also assumed leadership roles: William Wood, club service and administration; Bachelor’s Degree in: Javano Munnings, international service; and Steve Miller, sergeant–at–arms. Rounding out the board is Joe Novak, public relations, and Teri Blevins, membership chair. Accounting/Professional Accounting Highlights of the club’s projects during the past year included giving dictionaries to every Business Administration* ◆ Interdisciplinary Studies third–grader in Palm Bay; purchasing a “shelter box,” which is capable of sheltering a family of eight during a disaster; contributing $3,000 to the Palm Bay Police Athletic Health Services Administration ◆ RN to BSN Keiser League from proceeds of its annual chili–cookoff; and providing 150 meals for the area’s Criminal Justice ◆ Legal Studies ◆ Health Science less fortunate during the Thanksgiving and Christmas holidays. For more information Information Technology Management about activities and fellowship in Palm Bay Rotary, call Teri Blevins 506–9028. Management Information Systems ◆ Homeland Security new ad Monday Cash for Clunkers Also offering online Master’s Degree Continued from page 1 in Business Administration (MBA) industry–wide because these car carcasses would have gradually wound up at scrap dealers and recyclers, so the coming parade of clunkers actually amounts to an accelera- tion of what would have happened anyway. Garino also noted that the metal represented by the clunkers, while huge, is a small fraction of the annual market for scrap metal — 140 billion pounds — in the United States. Even so, Garino said, “it’s a nice addition to supply,” though one not expected to “dramatically affect prices.” Call toll free to speak with an Admissions Counselor But, what may be a feast for scrap dealers and recyclers could be famine for auto salvagers, who make their living removing still–usable components from cars at the end of 1.888.639.8933 their lives. Admissions Hours: A $22 billion per year industry in the United States, salvage companies recover up to Mon - Thurs 9am - 8pm, Fri 9am - 5pm, Sat 9am - 1pm 40 parts from each car, said Michael Wilson, executive vice president for the Automotive Recyclers Association, a Manassas, Va.–based trade group. *On campus and online www.KeiserBachelor.com But one of the centerpieces of the Cash for Clunkers program is the rule that each turned–in vehicle must be disabled to keep the beaters off the road for good. To ensure that, federal authorities are requiring car dealers who take the trade–ins to pour sodium silicate, or liquid glass, into the clunkers’ engines, rendering them lifeless. Though the clunkers aren’t worth anywhere near as much as the cars they’re being traded for, many still contain motor parts, which, if harvested, would mean money in the pockets of salvage yards. So disabling the engines means hurting the bottom line of the salvage trade. “We’re losing 30 to 35 percent of our revenue” by not getting to recover used engines, said Wilson, explaining the importance of used engines to the auto–stripping industry. At least one salvage company, in South Windsor, Conn., has decided not to participate in the program, Wilson said. Wilson says he understands why the U.S. Department of Transportation department decided to make auto dealers destroy engines — to keep the cars from slipping illegally PIP Printing back onto the market — but he says doing so is a waste of revenue and potential transpor- tation for people strapped for money who badly need a car. “We just disagree with it,” he said, adding that there are 8,400 auto salvage companies ! PICK-UP & Y in the United States. DELIV ER “There’s a consumer base for these engines,” Wilson said. “Low income folks, college students — people who don’t want a car loan.” So why is the Transportation department insisting that auto dealers kill the old cars’ engines? “We have anticipated the potential for fraud,” said Transportation spokesman Ray Tyson, referring to the possibility that unscrupulous sellers will try to get the junkers back on the road. The National Highway Traffic Safety Administration — part of the Transportation department — is the main agency in charge of making sure the clunkers are scrapped, not shipped overseas or resold. Highway agency officials have consulted with their German counterparts, who once ran a similar program. The Germans reported that many of their clunkers were in fact shipped abroad, Tyson said. Aside from checking paperwork from auto dealers, recycling and scrap facilities, transportation officials will also conduct spot checks to make sure the companies aren’t lying about the final resting place of their clunkers, Tyson said.

BREVARD BUSINESS NEWS / 16 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 24, 2009 BBN ADVERTISERS

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BREVARD BUSINESS NEWS / 18 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 24, 2009 BBN SPECIAL FOCUS Gregory Daniel Portrait Artist Continued from page 1 “We have wanted to do this for years,” said Gregory to two months or longer before the finished product, Gregory Daniel. Daniel, one of the premier portrait artists in the industry. typically a large framed masterpiece, is released to the This year, Gregory Daniel was awarded a Fellowship “We knew when our children were either in college or out client. degree from the Professional Photographers of America, of college, we would have the flexibility to expand the Gregory Daniel’s work combines cutting–edge photogra- the world’s largest nonprofit association for professional business into the south part of the county.” phy with artistic painting. “The production starts in the photographers, with more than 20,000 members in 54 South Brevard residents comprise the centerpiece of his traditional sense of photography, and then I paint on top of countries. client base. “For the past 30 years,” he said, “many clients it. But it’s all realistic painting, and that’s what people Since its founding in 1880, only 100 PPA Fellowships in South Brevard have supported us. Sometimes they like,” he said. have been awarded. Gregory Daniel became the 101st would have to make several trips to our gallery in Lesa Daniel said “the painting of the images has taken recipient. “It was a huge honor,” he said. The event was Titusville. Now, we’re making it more convenient to serve Gregory’s work to another level.” celebrated with a gallery display of his work at a PPA them.” The photography sessions are generally held at the gathering in Phoenix, Ariz., attended by the Daniels. The Daniels staff their Indialantic office one or two days client’s home. “It’s great for the clients because they feel Gregory and Lesa Daniel not only give back to the local a week to accommodate clients’ schedules. All of the very comfortable in the settings of their homes. It works community, but also travel around the nation in support of production work for Gregory Daniel Portrait Artist will out really well,” he said. professional industry groups and organizations. They continue to take place at the Titusville studio on Garden As part of the firm’s expansion into South Brevard provide these audiences with behind–the–scenes details of Street, Lesa Daniel said. County, Gregory Daniel Portrait Artist is finalizing details what makes a successful photo session. They share their When the Daniels began to look for a location in South of a charitable project it is working on in the community. It knowledge and experience with colleagues. Brevard for expansion, they turned to their clients for plans to launch a fund–raising coffee–table book called In 2009, the Daniels have lectured at the University of suggestions. “We started asking our clients, ‘Where do you “Portraits for Giving,” which will be put together by the Texas in Arlington, in St. Louis, Mo., in Canada and in see us locating in South Brevard?’ And the overwhelming Daniels and will showcase community–minded people who Alaska. They were the headline speakers at this year’s response was on Fifth Avenue (in Indialantic),” Gregory support charities. Southeastern Photographers Association Convention in Daniel said. “There will be invitations to be photographed and be Athens, Ga. Their new office used to house The Bookery Inc. The part of the book,” said Lesa Daniel. “We will invite people “That was another one of our goals, once our children Daniels invested in an exterior and interior renovation of or the charities we are working with will invite people to were off to college. So we have been doing a lot of traveling the facility. They turned the former bookstore into a classy, participate in the book project. We’re currently working out and have been conducting a lot of training sessions. I am a well–appointed studio. Gregory Daniel said his company the details.” product of a lot of mentors. This is one way I can reach out worked with Pacita’s Home Collections in Cocoa Village. She adds, “The individuals who will be honored in and help others in the industry who are learning the craft. “They did a great job helping us with the interior design.” ‘Portraits of Giving’ will be people who have donated their It’s a joy to do this,” Gregory Daniel said. Many professional photographers are self–employed, time, their money or their resources to charitable organiza- His interest in photography goes back to his childhood like the Daniels. Although the photography profession in tions that are making an impact in the community. They days. When he was 12 years old, Gregory Daniel set up a general has been sharply impacted by the economic slump, may be involved with a nonprofit organization whose dark room in the garage of his home. Gregory Daniel Portrait Artist, a low volume, high–quality mission is working with autism or cancer patients, for The Daniels just celebrated their 28th wedding business, is still growing after three decades. example.” anniversary. The team concept of running Gregory Daniel “Our business is more in the portrait–art category, A portion of the proceeds from book sales will go to the Portrait Artist has proven to be very successful. Lesa where we are creating these images that will endure the selected charities of the individuals who are being photo- Daniel has a passion for organizing all the aspects of her test of time. Our clients have been very loyal and we’re graphed for “Portraits of Giving.” husband’s portrait sessions. She then steps out of the thankful. We have not seen a downturn in our production This is not a moneymaking venture for the Daniels. “It’s picture and the master photographer takes over in pursuit scheduling,” said Gregory Daniel. all about giving back. That’s why we are here. We are of excellence. “It’s been a team effort for 28 years,” said His portraitures are like pieces of art. They can take up being woven into the South Brevard community,” said Lesa Daniel. Our family’s growing... 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