POWER COURT, LUTON
Retail Capacity & Impact Assessment
Prepared by GVA Grimley November 2005
Submitted on behalf of Domaine Development Ltd, a wholly owned subsidiary of Ballymore Properties Ltd POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
CONTENTS PAGE NO.
1. Introduction 1
2. Policy Considerations 4
3. Sub Regional Context 11
4. Luton Town Centre 14
5. Retail Assessment 24
6. Conclusions 36
PLANS
Plan 1: Sub Regional Context
Plan 2: Household Survey Area
APPENDICES
Appendix 1: Summary of Javelin Group / Market Viability/Trading Political Analysis
Appendix 2: Summary of CWH&B Views on Letting Prospects
Appendix 3: Extracts from Inspector’s Report into Second Draft Plan, March 2005
Appendix 4: Summary of Proposals in Competing Centres
Appendix 5: PMRS Pedestrian Flow Counts
Appendix 6: Household Survey Results
Appendix 7: GVA Capacity Assessment
POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
1. INTRODUCTION
1.1 This report has been prepared on behalf of Domaine Developments Limited to address the retail planning issues raised by the current planning application for a mixed use retail/residential development on land at Power Court, Luton. A full description of the scheme and schedule of areas is included in the Supporting Application documentation. This report focuses on the retail components of the scheme.
1.2 The scheme has been developed in close consultation with the Council, having regard to the clearly identified need for additional retail provision in Luton, which is recognised in regional planning guidance and the emerging local plan policies, and specifically identified by the Borough Council’s own retail consultants, White Young Green (WYG). As a consequence, the Power Court site is identified in the emerging plan as being appropriate for, inter alia, significant ‘non- bulky’ retail development.
1.3 The retail component of the Power Court proposals comprises circa 50,000sqm gross of A1/A2/A3/A4/A5 floorspace. It is too early to give a precise indication of the mix of unit sizes and tenants likely to occupy the development. However, Domaine’s primary objective is to secure a commercially viable and attractive mix of retailing which complements and extends Luton’s existing offer. As a consequence, Domaine Developments Limited has commissioned extensive analysis of the current/future market size and characteristics of Luton from the Javelin Group, to determine the optimum scale and mix of additional floorspace required to enable Luton to realise its potential as an important sub-regional centre. A summary of their review is included as Appendix 1.
1.4 Domaine have also taken commercial market based advice from Cushman Wakefield Healey & Baker (CWHB) to ensure that the proposals meet anticipated market demand and complement, rather than compete with the existing offer of the centre. They have summarised their commercial views of the retail components of the proposals in a letter included as Appendix 2. In advance of more extensive marketing it is premature to attempt to define its likely tenant mix, or identify individual retailers which will be included. However, based on the analysis to date, Domaine Developments Limited anticipate the broad composition of the scheme will be: -
A department/variety store anchor of circa 10,000sqm gross.
A mix of up to 10 major store units of between 1,000 – 3,000sqm gross, including a quality foodstore and range of fashion, sports, books, music and other stores, again focusing on key retailers which we would expect to see in a centre the size of Luton but which are not currently represented as well as a limited number of retailers in currently undersized units which at present are only able to expand by displacing other retailers in the centre.
The remainder of the scheme, comprising circa 16,000sqm – 20,000sqm gross is likely to comprise a mix of smaller unit shops, again focusing on a mix of fashion comparison multiples, and as attracting a more diverse and better quality mix of retailing, together with an ancillary range of A2/A3/A4/A5 uses to serve shoppers and local residents and contribute to the overall mix of retail and services available within the town centre.
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1.5 This concept has been developed and tested by the Javelin Group, and CWHB, who have provided specialist advice on occupied demand and tenant mix. They have confirmed that there is more than sufficient capacity and potential demand to support this additional scale of retailing in addition to Luton’s current retail offer.
1.6 This report draws on this economic and commercial analysis, but has been underpinned by our own detailed assessment of the retail planning issues raised by the proposals. As a practice, GVA Grimley is one of the leading retail planning advisors, and is currently engaged in preparing the forthcoming ODPM Good Practice Guidance on retail need and impact assessments. We have drawn on this extensive experience in the preparation of this assessment, and have met with the Council to review and agree the detailed scope of the study and key data inputs to be used.
1.7 In parallel, the Council has commissioned its own, independent assessment of retail needs in Luton, based on a brief agreed by our clients and The Prudential, as owners of the Arndale Centre. This follows the same overall approach. However, the assessment is based on a more extensive survey area, covering South Bedfordshire, and uses different population/expenditure data and growth rates. In these circumstances, we have also drawn on the conclusions of the up-to-date WYG analysis. The overall conclusion from this exercise is that both our own and the Council’s independent studies identify more than sufficient comparison floorspace capacity to accommodate the Power Court proposals and any other opportunities likely to come forward within Luton Town Centre over the next ten years.
STRUCTURE OF THE REPORT
1.8 In the next section we summarise the key policy provisions of national and regional planning policy guidance and the adopted and emerging development plan. This identifies the relevant retail policy issues which need to be addressed by the study.
1.9 In Section 3 we describe the national and regional context within which the Power Court proposals need to be considered. This highlights wider national trends, and the sustained growth in comparison retail spending, and in particular growth expected in the Luton catchment area. It also highlights the continuing challenges to the centre posed by the ongoing expansion of Luton’s principal competitors, and the real threats to its continued vitality and viability if major new development does not take place.
1.10 In Section 4 we set out the results of our detailed health check of Luton Town Centre, which examines its vitality and viability and also identifies the underlying deficiencies and weaknesses in its provision; in particular the absence of a number of key retailers of the type we would expect to find in a strong sub-regional town centre; the generally low/mid market profile of the offer and failure to serve the needs of the current and future catchment area; and the lack of large, well configured units capable of attracting new retailers or accommodating the changing requirements of existing retailers in the centre. This also draws on the conclusions of the latest WYG study.
1.11 In Section 5 we set out the results of our retail capacity assessment, and the WYG analysis, to consider; the need for the scale of additional retailing proposed; the appropriateness of the scale
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of development proposed; whether there are any alternative sites or opportunities in the centre which could be regarded as suitable, viable and available within a reasonable timescale to meet the identified needs; and the impact of the Power Court Scheme on the town centre as a whole and on different parts of the centre.
1.12 Our conclusions are set out in Section 6.
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2. POLICY CONSIDERATIONS
NATIONAL POLICY CONTEXT
2.1 PPS6 was issued in March 2005 and supersedes the previous guidance contained in PPG6, Town Centre and Retail Development. The central message of the guidance is the need for a more proactive approach to securing new investment in centres, and achieving more sustainable patterns of development.
2.2 The previous guidance (PPG6) had four objectives, with equal weighting attached to promoting/sustaining town centres and promoting a range and choice of retailing and innovation. PPS6 shifts this emphasis, with the focus firmly on promoting and enhancing town centres. The Government’s key objectives for town centres are to promote their vitality and viability by:
Planning for the growth and development of existing centres; and
Promoting and enhancing existing centres, by focusing development in such centres and encouraging a wide range of services in a good environment, accessible by all.
2.3 The policies in the statement apply to retail uses, and all other key town centre uses, including leisure, entertainment, recreation, office and cultural and tourism. The guidance also makes it clear that other, wider, Government policy objectives remain relevant, including; the promotion of social inclusion; regeneration of deprived areas; promoting economic growth; sustainable patterns of development; transport choices; and high quality and inclusive design.
2.4 The guidance encourages Local Planning Authorities to actively plan for growth and change in town centres over the period of their development plan documents by:
Selecting appropriate existing centres to accommodate the identified need for growth by:
- Making better use of existing land and buildings, including where appropriate, redevelopment;
- Where necessary, extending the centre.
Managing the role and function of existing centres by, for example, promoting and developing a specialist or new role and encouraging specific types of uses in some centres; and
Planning for new centres of an appropriate scale in areas of significant growth or where there are deficiencies in the existing network of centres.
2.5 The policy statement makes clear that the “centre” for retail development constitutes the primary shopping area, whilst for all other town centre uses the “centre” should be regarded as the area embraced by the town centre boundary. The primary shopping area is defined as the area where
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retail development is concentrated, generally comprising both the primary and secondary frontages. In this context, the Power Court site currently represents an edge of centre location, i.e. within easy walking distance, 200-300 metres of Luton’s Primary Shopping Area. However, the proposals are designed to promote visibility and integration with the eastern end of the Arndale Centre and the Northern Gateway site along Church Street. As such, when developed, the proposal will represent an extension of the centre’s primary retail area.
2.6 In promoting and enhancing existing centres, PPS6 makes clear that where growth cannot be accommodated in existing centres, local planning authorities should, where appropriate, plan for the extension of the town centre to accommodate other main town centre uses. Where extensions of primary shopping areas or town centres are proposed, PPS6 advises that these should be carefully integrated with the existing centre both in terms of design and to allow easy access on foot. The guidance acknowledges that larger stores may deliver benefits for consumers and as such local planning authorities are advised to make provision for them on sites adjoining the primary shopping area (i.e. edge-of-centre locations).
2.7 In assessing sites for development, which are not within an existing centre, or identified in an up to date development plan, PPS6 requires local planning authorities to consider:
a) The need for development – in assessing the need and capacity for additional retail and leisure development, local planning authorities should place greater weight on quantitative need for additional floorspace for the specific types of retail and leisure development. However, local planning authorities should also take account of qualitative considerations. In deprived areas which lack access to a range of services and facilities, and there will be clear and demonstrable benefits in identifying sites for appropriate development to serve communities in these areas, additional weight should be given to meeting these qualitative considerations.
b) The scale of development – in selecting suitable sites for development, local planning authorities should ensure that the scale of opportunities identified are directly related to the role and function of the centre and its catchment. The aim should be to locate the appropriate type and scale of development in the right type of centre, to ensure that it fits into that centre and that it compliments its role and function.
c) The sequential approach to site selection – the sequential approach requires that locations are considered in the following order:
First, locations in appropriate existing centres where suitable sites or buildings for conversion are, or are likely to become, available within the development plan document period, taking account of an appropriate scale of development in relation to the role and function of the centre;
Edge-of-centre locations, with preference given to sites that are or will be well connected to the centre;
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Out-of-centre sites, with preference given to sites which are or will be served by choice of means of transport and which are close to the centre and have a high likelihood of forming links with the centre.
d) Impact – making additional sites available for development may have both positive and negative impacts on existing centres. The guidance makes clear that the benefits stemming from a development are likely to be stronger where additional development takes place in the centre, or by an expansion of the centre, followed by edge-of-centre sites where a development would be well connected to the centre and result in a significant number of link trips and claw back expenditure. Where a development is proposed in an edge-of-centre location, guidance requires that the impact of the development upon existing centres should be considered.
e) Ensure locations are accessible – the Government is seeking to reduce the need to travel, to increase the use of public transport, walking and cycling and reduce the reliance on the private car, to facilitate multi purpose journeys and to ensure that everyone has access to a range of facilities. Jobs, shopping, leisure and tourist facilities and a wide range of services should therefore be located in town centres wherever possible and appropriate, taking full advantage of accessibility by public transport.
2.8 In this case, Power Court is identified as being suitable for, inter alia, signficant ‘non bulky’ comparison goods retail floorspace in the Inspector’s proposed changes to the Second Deposit Local Plan. There is clear ‘in principle’ policy support for the proposal as an extension to the Primary Shopping Area. However, as currently drafted the policy sets out a number of criteria against which the Power Court proposal should be assessed which for the sake of completeness, are addressed in this report.
RPG9 : REGIONAL GUIDANCE FOR THE SOUTH EAST (2002)
2.9 Regional Planning Guidance for the South East (RPG9), published in March 2001, includes coverage of the counties of Bedfordshire and Buckinghamshire and sets out the planning framework for the region until 2016. The vision for the region as set out in RPG9 is one of encouraging economic success and opportunity, ensuring a higher quality of environment, and a more sustainable pattern of development.
2.10 RPG9 identifies Luton, Dunstable and Houghton Regis conurbation as a Priority Area for Economic Regeneration (PAER) with regional significance. The RPG cites the lack of prosperity in this area as running counter to the principles of sustainable development and the need to make best use of resources, including land and people. The area is recommended for tailored regeneration strategies backed up by appropriate resources to address their problems and maximise their contribution to the social and economic well-being of the region.
2.11 Significantly, RPG9 highlights reserves of previously used land and buildings in the Luton urban area which provide an opportunity for redevelopment. Some of these sites are allocated for employment use, although it recognises that these allocations may need to be reviewed to take account of the potential wider benefits of other uses and mixed use developments. Joint working
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is encouraged to review the allocations of employment land to encourage development proposals and land uses that contribute to economic restructuring and sustainable urban regeneration.
2.12 RPG9 identified the general area of Milton Keynes and the South Midlands as one of four potential major growth areas in the wider south east. The Milton Keynes and South Midlands Study, undertaken by Roger Tym & Partners (RTP), was subsequently published in September 2002. This report investigated the potential of the area to accommodate sustainable growth, recognising the need to create jobs in the growth areas and to integrate transport and other essential infrastructure with housing development. Luton was recommended as a major growth location.
2.13 More recently, Luton has been identified as one of 12 pilot areas forming the ‘Under Served Markets’ regeneration project run by the Office of the Deputy Prime Minister. Chancellor Gordon Brown, together with cabinet colleagues John Prescott and Patricia Hewitt, recently met with the property and retail chiefs urging them to create retail and leisure schemes in traditionally neglected areas, i.e. Luton. Unpublished research undertaken by Experian highlights that, though deprived, the pilot areas offer ‘serious untapped potential’ for retail space.
MILTON KEYNES SOUTH MIDLANDS STRATEGY, ADOPTED 2005
2.14 Since the publication of the RPG9 regional boundaries have been revised and the north eastern areas of the South East, as previously defined, including Bedfordshire have been amalgamated with East Anglia to form the East of England. A Regional Spatial Strategy is currently being prepared for the region and it is anticipated that this will be adopted in late 2006. However, proposals for development in parts of Bedfordshire and Luton are being prepared as part of a separate process through the Milton Keynes South Midlands Strategy.
2.15 The Milton Keynes South Midlands Sub-regional Strategy (SRS) is the first of its kind and covers the growth areas of Milton Keynes, Northamptonshire, and parts of Bedfordshire and Buckinghamshire. The strategy sets out the scale of development until 2021, highlighting the need for planned, sustainable communities with adequate infrastructure for vital services such as transportation, health and education services.
2.16 The strategy identifies Luton, Dunstable and Houghton Regis as representing a single conurbation. Accordingly, the guidance makes clear that the priority for Luton Town Centre will be to consolidate its role as the conurbation’s principal focus for retailing, service functions, cultural activities and office development; to improve the quality of development and the appearance of the public realm; to increase residential provision; to enhance accessibility by public transport; and to improve public safety and security.
EAST OF ENGLAND PLAN
2.17 The emerging RSS advocates the policy approach set out in PPS6, and recognises that significant new retail development will be needed in the identified growth areas including Luton.
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LUTON LOCAL PLAN, ADOPTED 1997
2.18 The Adopted Plan, which was formally adopted by the Borough Council in April 1997, allocates the Power Court Site as a key employment site. Although the plan seeks to ensure that existing land in employment use is not lost to other uses, the Council, through the Draft Development Framework (July 2004) have now endorsed the site for retail, residential, leisure and business uses.
2.19 Policy S3 deals specifically with new shopping development. It states that new shopping development will not be permitted outside the town centre unless the opportunity for further development within the existing town centre has been fully explored and the vitality and viability of existing centres is not threatened. The policy also requires such development to be necessary and to serve an identifiable local or special retail need.
LUTON LOCAL PLAN, REVISED DEPOSIT DRAFT 2001 - 2011
2.20 The second deposit local plan was published in February 2004. The Power Court site falls almost entirely within land allocated as a ‘key employment area’.
2.21 At the Public Inquiry into the Second Deposit Draft, the Council put forward a new policy, Policy CA7, relating to Power Court, which stated: -
Policy CA7 – Power Court
The Borough Council will grant planning permission for the redevelopment of Power Court, identified on the proposals map, for a mixed use development that:-
(a) Comprises; (i) significant non-bulky goods retail floorspace; and (ii) residential uses in accordance with policy H4; and (iii) B1 office uses and all hotel and all community uses; and (iv) public open space
(b) Enhances the setting of St Mary’s Church
(c) Provides adequate safe convenient and attractive pedestrian linkages with the Arndale Centre and other parts of the central area; and
(d) Provides appropriate treatment for the River Lee in accordance with policy ENV14(E)
2.22 This policy reflects the Council’s view that Power Court provides a major redevelopment opportunity with the central area and it is now in need of regeneration. The Council’s main objectives are to maximise the redevelopment opportunity which Power Court offers and ensure that it becomes an integral and valid part of the central area with the retail element becoming part of the town centre shopping area. The Council acknowledges that it is one of a few available locations with potential to meet Luton’s shopping needs.
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2.23 The Inspector’s report was published in March 2005, and relevant extracts are included as Appendix 3. The Inspector considered the Council’s proposals that Power Court should be included within the Central Area Action Area as shown on the local plan proposals map, and that it should be the subject of the new policy CA7 to provide for mixed use development. He concluded that the redevelopment of Power Court is overdue, and the proximity of the site and town centre, with its excellent public transport connections, makes it particularly suitable for a high density mixed use development. The Inspector supported exclusion of this land from the key employment area notation on the proposals map.
2.24 The Inspector concluded that the Power Court site is not within the Town Centre Shopping Area as defined in the Local Plan and therefore it would be necessary to consider whether there is an established need for a significant non-bulky good retail element. He referred to the 2003 Luton Shopping Study update which indicates a need for over 21,000sqm net of non-bulky comparison floorspace by 2011 but referred to Policy CA5 which identifies the Northern Gateway as an opportunity to meet this need. On this basis, the Inspector concluded that the need for further retail development for non bulky goods on the Power Court site was not demonstrated.
2.25 The Inspector went on to state that ‘that is no to say that such a need will not arise; nor that Power Court is inherently unsuitable for retail development. However, it seems to be that any proposal for retail development on this ‘edge-of-centre’ site should be subject to Policy S1 of the Local Plan which would require a demonstration of the need for additional retail floorspace and the application of the sequential approach, in accordance with Government policy’.
2.26 On this basis the Inspector recommended that Power Court be excluded from the Key Employment Area Notation, included within an extension of the Central Area Action Area, and be subject to Policy CA7 as proposed by the Council, subject to the addition of the words ‘subject to Policy S1’ under the first criterion.
2.27 While Domaine Developments fully supports the provisions of Policy SA7, and has addressed the key requirements of Policy S1 in any event, it has objected to the proposed modifications on two grounds. In essence, Domaine Developments considers the reference to non bulky goods retail floorspace is inconsistent with national policy guidance in PPS6, as this has no meaning in policy terms. Having regard to the objectives of PPS6 and the provisions of the sequential approach, if the site is suitable, in principle, for retail development, there is no sound basis on which to attempt to restrict new floorspace to ‘non bulky goods’, however defined.
2.28 Second, and as a consequence, by only considering the capacity in the WYG 2003 study for ‘non bulky goods’ the Inspector failed to take into account the much more significant capacity identified for all comparison goods and convenience goods by WYG. As a consequence, based on the evidence considered at the Inquiry, the need for additional retail floorspace in Luton was much higher than the figure suggested by the Inspector, and as our analysis demonstrates, a more up-to-date assessment would identify the need for additional retail floorspace is much greater than the previous WYG figures suggest in any event. This has now been confirmed by the latest WYG capacity projections.
2.29 As far as the Inspector’s reference to Policy CA5 and the Northern Gateway area is concerned, even if this area could be regarded as being suitable, viable and available within the timescale
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identified to meet the need referred to by the Inspector, which is open to considerable doubt, in practice the need for additional retail floorspace in Luton is much higher than the figure identified by the Inspector, as demonstrated by the more up-to-date WYG analysis. On this basis, we consider the additional reference to Policy S1 suggested by the Inspector is both unnecessary and undesirable. This view is shared by the Borough Council. However, for the sake of completeness, the proposals have been fully tested against the relevant criteria included in S1.
SUMMARY
2.30 National policy guidance advises local authorities to take a positive approach to accommodating retail needs, and where appropriate, supports the expansion of the town centre boundaries to accommodate growth. The approach taken to identify Power Court for, inter alia, significant retail floorspace in the emerging plan accords with this advice.
2.31 Regional guidance identifies Luton as a priority area for economic regeneration and growth. The ODPM has identified Luton as an underserved market with potential for growth. While the adopted local plan identifies the Power Court site as employment land, the emerging plan acknowledges the site’s potential to accommodate mixed use development, including retailing, as an extension to the town centre.
2.32 In these circumstances the Power Court proposals are supported by current/emerging national, regional and local planning policy.
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3. SUB-REGIONAL CONTEXT
3.1 National policy guidance identifies the role of retail hierarchies, but acknowledges that the role of centres can change over time, and calls for effective planning at regional and local levels to provide adequate shopping facilities to meet current and future needs. In this section we consider the network of competing centres in the Luton sub-region, identifying their current position in the hierarchy and the extent to which this is likely to change and influence Luton’s shopping catchment area and shopping population in light of national trends.
3.2 Plan 1 illustrates the location of each of the competing centres, and Table 3.1 highlights the regular comparison goods shopping population from each centre’s catchment area. The rankings reflect the qualitative limitations of the centres towards the lower end, i.e. Hemel Hempstead, St Alban’s and Welwyn Garden City, and suggests continued outflow of expenditure to higher order competing shopping destinations.
Table 3.1: Competing Shopping Centres
CENTRE SHOPPING FLOORSPACE MILES FROM DRIVE TIME POPULATION LUTON SQ M GROSS FROM LUTON RANK POSITION (MINS)
Milton Keynes 17 156,072 22 31
Watford 20 127,273 18 21
Luton 79 91,971 0 0
Bedford 99 84,539 19 31
Stevenage 104 64,101 15 24
Aylesbury 122 52,882 22 40
Welwyn Garden City 148 48,308 13 26
St Albans 153 62,243 12 18
Hemel Hempstead 160 55,740 14 19
Source: PROMIS; Shopping Population: CBRE National Survey of Local Shopping Patterns
3.3 Research has identified a significant polarisation of retail activity over the last 20-30 years, as a relatively small number of large dominant regional and sub-regional centres take a growing proportion of total spend. Drawing on the National Survey, the top 70 centres collectively account for more than half of the total comparison spending in the UK, and the top 200 centres account for over 80%. In 1971, it took about 400 centres to account for the same proportion of national spending. As a consequence, we have seen the growth of larger centres at the expense of smaller and medium sized centres.
3.4 It is evident from Table 3.1 that Luton already falls below the top 70 ranked centres. The centre has failed to attract any significant new retail development since the Arndale Centre opened in
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1972. Without further new development, we expect Luton’s position within the hierarchy will decline as competing centres continue to improve.
3.5 One of the critical elements of the success of new schemes is the provision of suitable anchor stores – conventionally department and variety stores. The requirements of leading department stores and the larger unit shop operators which act as a catalyst for successful schemes have increased. As a consequence, the minimum unit size of floorspace required to achieve a viable scheme has grown. Furthermore, the prospect of attracting genuinely new, quality retailers is dependent on achieving sufficient critical mass faced with major proposals for the expansion of its competitors, Luton requires a scheme of sufficient critical mass to re-establish its role in the sub-region.
3.6 Driven by retailer requirements for larger units, in addition to the conventional ‘mall’ form of shopping centre development, there are numerous examples of edge of centre ‘hybrid’ centres, comprising a range of large units selling high street comparison goods. The scale and form of development proposed at Power Court is tailored to meet retailers’ requirements for larger units, which cannot be accommodated in the centre at present.
3.7 A number of the competing centres in Luton’s sub-region have key schemes in the pipeline which will substantially enhance their town centre composition and have implications for Luton’s catchment area and market share if Luton stands still. In particular, the Prudential/Hermes proposals for Milton Keynes represent a significant challenge which will further enhance this centre’s position relative to Luton. Milton Keynes, Bedford, Stevenage, Aylesbury and Hemel Hempstead all have significant town centre regeneration proposals in the pipeline and, whilst not as advanced, Watford and Welwyn Garden City are in the early phases of formulating strategies. Details of these schemes are attached in Appendix 4.
3.8 If Luton stands still whilst competing centres continue to strengthen, the effect will be a continued and growing outflow of expenditure despite strong forecast growth rates. In the comparison sector, there has been sustained growth in consumer expenditure over the last few years. Experian has recently stated that spending on comparison goods is projected to be between 4.1% and 6.3% per annum over the next 5 to 10 years. Over 15 years, this level of growth per annum (@ 4.1%) equates to an overall growth in expenditure of circa 180%. However, the benefits of this growth will not be uniformly felt by existing centres and trade retention will depend on individual development aspirations.
3.9 On the basis of this analysis, despite the long term prospect of sustained growth in comparison spending, without significant investment of a sufficient scale and quality, the comparison retail function of many centres like Luton is likely to decline as major developing centres, such as Milton Keynes, continue to increase their market share. This is consistent with the ‘base case’ modelled by the Javelin Group, which shows a 15% impact on Luton as a consequence of competing schemes, unless the centre is able to attract new investment.
3.10 Since the opening of the Arndale Centre in 1972, which established Luton as an important sub- regional centre, its position has declined. The lack of any significant new development in Luton since then, the scale of recent and proposed development in its main competitors, and the clear
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mismatch between Luton’s current offer and catchment spending all reinforce the urgent need for significant expansion of Luton’s retail offer.
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4. LUTON HEALTH CHECK
4.1 Luton performs the role of a sub-regional centre. The nearest competing centres within the defined catchment area are Stevenage, Hemel Hempstead, St Albans and Aylesbury. The competing sub-regional centres of Milton Keynes, Aylesbury and Bedford are located 15 – 30 miles away from Luton. The main shopping pitch is concentrated in The Arndale Shopping centre.
DIVERSITY OF USES
1 4.2 The Experian Goad Survey (November 2003) of Luton town centre identified a total of 94,944sqm of ground floor floorspace for retail trade and services, comprising 405 units. Table 4.1 highlights the composition of Luton. The centre has a below average representation of units occupied by retailers in the comparison and convenience categories, but an above average representation of service goods and miscellaneous retailers. Luton town centre has a below average number of vacant units, reflecting the shortage of large modern well configured units in the centre.
Table 4.1: Luton Retail Composition by Number of Units
RETAIL CATEGORY No. of Units Percentage of National Average Variation with Total (%) (%) National Average (%)
Convenience 22 5.43 9.28 -3.85 Comparison 185 45.68 48.01 -2.33
Service 149 36.79 31.00 5.79 Vacant 31 7.65 10.32 -2.67 Miscellaneous 18 4.44 1.39 3.05
Total 405 100 100
Source: Experian Goad Town Centre Report, November 2003
4.3 We have compared Luton with the sub-regional competing centres using the Experian Goad Retail Centre Rankings. Experian Goad produced these rankings in 2002, 2003 and 2004 to assess the vitality of retail centres. Since 2003, Experian have only assessed the top 50 centres nationally. The following factors are combined to generate “a vitality score”: -
Number of multiple retailer outlets (40%);
Number of service and miscellaneous outlets (10%);
Number of comparison retailer outlets (10%);
Floorspace of retail outlets (10%);
Floorspace of multiple retailer outlets (10%);
1 It should be noted that floorspace figures quoted by Experian Goad are neither net, nor necessarily always the gross area of the outlets. The figures are derived from the Experian Goad Plan and only show the footprint of units, within the building lines.
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Floorspace of vacant outlets (10%);
Number of key retailer attractors (10%).
4.4 This indicator reiterates the strength of Milton Keynes and Watford as shopping destinations, with a vitality rank position of 23 in 2004 (Table 4.2). These two centres are the only centres with a position within the top 50. The other centres, including Luton, are not registered in the 2004 retail rankings, but the position of 107 for Luton in 2002, reflects the more limited number of multiple retailers and more limited retail floorspace and key retail attractors within the centre. The qualitative deficiencies in Luton’s retail offer are illustrated by the Javelin analysis summarised in Appendix 1.
4.5 Bedford, which achieved a comparable rank in 2002, is the subject of new development proposals including a department store and major foodstore. This will reinforce its position relative to Luton. As a consequence, without significant new development in Luton, the Centre will fall even further behind the strong regional centres, and be overtaken by centres like Bedford which have taken a proactive approach to secure new development.
Table 4.2: Experian Goad Retail Rankings
Centre Rank 2002 Rank 2003 Rank 2004 Change in Rank 2002-2004
Watford 28 25 28 0
Milton Keynes 40 27 23 +17
Hemel Hempstead 96 - - -
Stevenage 97 - - -
Bedford 104 - - -
Luton 107 - - -
Aylesbury 126 - - -
St Albans 170 - - -
Welwyn Garden City 173 - -
Note: 2003 and 2004 rank top 50 centres only.
4.6 Management Horizons provide an alternative ranking of shopping centres based on the provision of multiple retailers and anchor stores which is identified in the latest WYG report. This identifies Luton as a regional centre with an index score of 136. This compares with Milton Keynes as a major regional centre with a score of 208. The 2003/4 ranking of Luton at 101 represents a decline since 2000/2001, when the centre ranked 93rd. In contrast, Milton Keynes has improved its ranking dramatically, from 55th in 2000/2001 to 29th in 2003/2004. This position will be further reinforced by the Prudential/Hermes proposals to expand further Milton Keynes’ retail offer.
4.7 WYG highlight this concern in their latest report and refer to the absence of any significant redevelopment or growth in Luton which may prohibit new national multiple retailers from gaining representation in the town centre, or restrict those currently represented who may wish to locate to larger and/or modern premises. They conclude Luton has not kept pace with its main competitors and the lack of any significant investment in improving and enlarging the supply of retail floorspace in the town centre is likely to be a main contributor to this trend.
15 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
RETAILER REPRESENTATION
4.8 A multiple retailer is defined as being part of a national network of nine or more outlets. The presence of multiple outlets can enhance the appeal of a town centre. In November 2003, multiple retailers occupied 188 of the total 405 retail units in Luton, equating to 46.42% of total units. This figure is well above the national average of 34.09% reflecting its role as a larger centre. However, many of these retailers, including Marks and Spencer and Next, are in small, poorly located/poorly configured units.
4.9 The primary shopping area in Luton comprises the Arndale Centre, and parts of George Street. George Street is of a reasonable quality, with retail uses interspersed between service and food and drink units, although its traditional function as the main shopping street has been largely over taken by the Arndale Centre. The southern end of George Street leading into Park Street is characterised by independent retailers, interspersed with a number of A2 and A3 businesses.
4.10 Luton has a number of secondary retail areas, leading off the northern end of George Street to the south is Wellington Street, which include a large proportion of independent A2 and A3 uses, including a number of estate and employment agencies, restaurants and cafes.
4.11 The centre’s main evening entertainment is located to the north of the prime retail area, particularly along Manchester Street, New Bedford Street, Gordon Street and Bridge Street. The Galaxy Entertainment centre, located along Bridge Street contains a multi-screen cinema, ten-pin bowling facilities and a number of pubs and restaurants. The cinema, operated by Cineworld, opened in October 1998 and has 11 screens. In addition, St George’s Square, located to the south of the Galaxy Entertainment Centre, contains St George’s Theatre and the Optium Health and Leisure Centre.
4.12 Luton has one managed shopping centre, The Arndale Centre. This is a covered, purpose built shopping centre which opened in 1972. The centre has a floorspace of approximately 70,049-sq m gross and was refurbished in 1996. A number of multiple retailers in Luton are located within the Arndale Centre, including Boots the Chemist, Debenhams, Tesco Metro and Wilkinson. The centre is linked to the surrounding shopping streets of George Street and Park Street. An extension to the Arndale Centre was granted planning permission in January 2005, subject to a Section 106 agreement and referral to the Government Office, for 7,930 sq m of mixed use development comprising 6,458 sq m of retail floorspace.
4.13 Luton Town Centre has 3 main supermarkets:
- A Tesco Metro situated in the eastern end of The Arndale Centre. The store which opened in 1972 has a floor size of 3,827 sq. m gross (1,481 sq. m net) and contains 15 checkouts. The store is located within the prime shopping pitch of the shopping centre, but has no dedicated car parking spaces.
- Iceland is located at the southern end of Park Street. The store has a floor size of 525 sq m net and contains 5 checkouts. It is bordered by a University of Luton Building to the south and an Alldays store to the north. The store has 30 dedicated car parking spaces to the rear.
- A Marks and Spencer food hall, within the main variety store, is located along George Street. This store is undersized and poorly configured.
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4.14 The Javelin analysis demonstrates that Luton’s current retail offer fails to match the potential of its more affluent catchment. The centre lacks quality mid/upmarket retailing. Luton has a good range of mainly mid/low market multiple retailers. However, many are in small, poorly configured units. There are a number of significant gaps in the current retail offer, particularly in the range/quality of department/variety stores and major fashion multiples. The centre also lacks any quality foodstore provision.
4.15 The lastest WYG health checks conclude that Luton has a reasonably good representation of national multiple retailers and variety stores but highlights that competing centres are better represented, particularly in respect of department stores. It concludes that an increase in representation in Luton Town Centre from large department stores or mixed goods retailers, and other national multiples seeking large format premises, cannot be expected at present due to the lack of opportunities for acquiring suitably large and modern town centre premises, thus potentially limiting Luton’s town centre’s ability to increase its competitiveness as a major shopping destination within this sub-region.
RETAILER DEMAND
4.16 Table 4.3 summarises the change in number of retailer requirements for Luton (in centre and out of centre), together with the relative change in its rank order. Currently, Luton has 63 retailer requirements equating to a rank order of 98. The number of retailer requirements have decreased since April 1998, with the centre’s ranking falling over this 6 year period. This suggests that the town centre is finding it increasingly difficult to attract new retailers.
Table 4.3 Luton Ranking of Retailer Requirements
Number of Requirements Ranking (1st Highest) Date
63 98 Oct 2004 80 67 Oct 2003 79 64 Oct 2002 83 46 Oct 2001 73 53 Oct 2000 71 54 Oct 1999 82 47 Oct 1998
Source: Focus Property Intelligence
4.17 The falling demand reflects the limited availability of appropriate units, and diminishing interest in the centre as a consequence of the lack of new development activity. It also reflects Lutons current down market image. However, it is clear from the Javelin and CWH&B assessment that the scale and quality of development proposed at Power Court will create increased demand, and provide the catalyst for a step change in the quality of the centre.
SHOPPING RENTS
4.18 The level of rent which retailers are prepared to pay for retail space within a centre is one indication of the perceived strength of that centre. Whilst rental values can provide a measure of
17 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
the primacy of street and locations in a town centre, we have drawn on Property Market Analysis data which provides prime Zone A rental values.
4.19 Prime Zone A shop rents in Luton were estimated at £1,884 per sq. m at the end of 2003. Colliers CRE (June 2003) indicated that prime retail rents steadily increased from £592 per sqm Zone A in 1987 to £1722 per sqm in 2001. Although Luton’s rents have increased since 1987, they have remained static between 2002 – 2003.
4.20 Table 4.4 compares prime retail rents in Luton with competing centres in the wider catchment area. Out of all the competing centres Luton has the third highest prime rents, after Milton Keynes and Watford. The centres all experienced increases in rental values between 2001 – 2002, and on this indicator Luton appears to be performing better than Bedford, but well behind the dominant regional centres.
Table 4.4 Comparison of Prime Retail Rents (£ - per sqm)
Centre 2001 2002 2003
Watford 2691 3014 3068
Milton Keynes 2422 2583 2583
Luton 1722 1884 1884
St Albans 1184 1238 1238
Stevenage 1076 1130 1130
Aylesbury 861 969 1076
Bedford 969 1023 1023
Welwyn G’dn City 861 969 969
Hemel Hempstead 753 753 807
Source: Colliers CRE - June 2003
COMMERCIAL YIELDS
4.21 The commercial yield on non-domestic property is an indication of the confidence of investors in the long-term profitability of the town centre. However, both the Government and RICS have warned that this requires careful analysis and its limitations must be understood. Yield on property investment represents the return (in the form of rent) on capital to an investor. As property investments do not usually produce a fixed income (i.e. rents are reviewed according to market conditions, and the terms of the property’s lease), the greater the prospect of future rental growth, the lower the initial yield which an investor would be prepared to accept. Conversely, a higher yield reflects the lower expectation of future rental growth prospects. Yields are therefore an indicator of expectations of the general economic prospects for a town centre.
4.22 Table 4.5 compares yields in Luton with the main competing centres in the wider catchment. Luton has higher yields than Milton Keynes, St Albans and Watford reflecting the stronger performance of these centres. Yields in Luton are lower than a number of other competing centres highlighting that Luton is performing relatively well in relation to the wider retail hierarchy on this particular vitality indicator.
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Table 4.5 Comparison of Prime Retail Yields (%)
Centre April 2002 April 2003 January 2004
Milton Keynes 4.75 4.75 4.75
Watford 5.50 5.50 5.50
St Albans 5.75 5.75 5.75
Bedford 6.00 6.00 6.00
Luton 6.00 6.00 6.00
Hemel Hempstead 6.00 6.00 6.00
Aylesbury 6.50 6.50 6.25
Welwyn G’dn City 7.00 7.00 7.00
Stevenage 7.00 7.00 7.00
Source: Property Market Report 2004
VACANT RETAIL PROPERTY
4.23 Table 4.6 indicates that there were 31 vacant units in Luton at the time of the last Goad survey, equating to a floorspace of 5,760 sqm. This proportion of vacant outlets equates to a vacancy rate of 7.65%, which is lower than the national average of 10.32%. This indicator suggests that Luton is performing well. By floorspace, the vacancy rate is lower, at just over 6%, and most vacancies arise in smaller units in more secondary locations. This supports WYG’s conclusion that there is a shortage of modern available units in Luton to meet retailers’ needs.
Table 4.6 Vacant Units, Luton – by Unit and Floorspace
Vacant Units Percentage of National Average Vacant % of Total National Average Total Units (%) Floorspace Floorspace (%) (sqm)
31 7.65 10.32 5,760 6.07 7.90
Source: Experian Goad Town Centre Report, October 2003
PHYSICAL ENVIRONMENT
4.24 The Arndale Centre was refurbished in 1996 and provides a pleasant if somewhat dated shopping environment. There is very little active frontage from the Arndale centre onto the surrounding streets, particularly George Street. There are limited vacancies within the Arndale centre, and a number of retailers are in small, constrained units which do not meet their current requirements.
4.25 Outside the Arndale Centre the general shopping environment in Luton is relatively good with a number of attractive buildings, planting and historic features which have benefited from recent
19 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
investment. This is, however, mixed with a number of more modern, less attractive buildings, and evidence of lack of investment in shop frontages. George Street provides a pleasant pedestrianised-shopping environment, with a mixture of hard and soft landscaping, which has potential to provide a much more attractive environment for shopping and eating/drinking.
4.26 Surrounding St George’s Square and the Galaxy Centre, the area is attractively laid out and provides a pleasant focal point of the centre. However, the area is hampered by the traffic along Manchester Street and Bridge Street.
4.27 The more secondary shopping areas, particularly along Silver Street, John Street and Bute Street, are where the environment deteriorates. These areas, dominated by independent traders, contain a larger proportion of vacant units and there is extensive evidence of under investment in shop frontages. This reinforces the conclusion that while the Arndale Centre trades strongly, other parts of the centre are in urgent need of investment.
ACCESSIBILITY
4.28 Luton town centre is well connected to the local and regional road network due to its close proximity to the M1 (Junctions 11) running to the west of the centre and the A6 connecting Luton to Bedford.
4.29 Luton’s train station is located in the north of the town centre adjacent to the bus station. The station is within easy walking distance of the town centre, approximately 5-10 minutes from the prime retail area. However, customer linkages from the station are impeded by poor quality walk ways and the traffic along Silver Street and Bute Street.
4.30 Table 4.7 shows Luton’s rail connections to its competing centres and reveals that apart from Aylesbury and Bedford, access to the other competing centres is poor. Regular services from Luton run on the Thameslink to London (St Pancras) taking approximately 30 minutes.
Table 4.7 Distance to competing centres by train
Destination Changes Time (approx.)
St Albans 0 13 min
Bedford 0 23 min
Milton Keynes 0 (Bus Service) 40 mins
Watford 2 1 hr 5 mins
Stevenage 2 1 hr 30 min
Hemel Hempstead 1 / 2 1 hr 30 min
Watford 2 1 hr 40 min
Aylesbury 2 / 3 2hr 30 min
4.31 There is a good provision of car parking in the town centre, comprising over 5,000 spaces. The centre contains four main multi-storey car parks, one incorporated into the Arndale Centre, a further two located in the north of the centre along Guildford Street and Bute Street, with the fourth located along New street in the south of the centre.
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PEDESTRIAN FLOWS
4.32 The numbers and movements of people in different parts of the town is a useful indicator of the relative strength of different areas; it is therefore important in providing guidance on how parts of the town would be affected by different actions and improvements. We have reviewed pedestrian movements in Luton Town Centre using pedestrian flow counts taken from Pedestrian Market Research Service (PMRS). The survey to which this pedestrian count relates was undertaken in 1997, but from examining the Goad Plan for 1998 it is evident that little change has occurred in the centre.
4.33 The count figures are reflected as indices based upon the average recorded flow of all 30 count points, which are benchmarked at 100%. Count points with indices greater than 100 have pedestrian flows above the centre’s average, and count points with indices less than 100 have pedestrian flows below the centre’s average. The full survey results are attached in Appendix 6.
4.34 It is evident that the highest pedestrian movements in Luton town centre are within the Arndale Centre. This centre contains the towns main multiple retailers and it provides a safe, pedestrianised shopping environment. The weekly pedestrian flow outside Top Shop within the Arndale Centre is the highest recorded count in the centre. Other strong areas attracting high levels of footfall included Debenhams and Littlewoods Index.
4.35 The lowest pedestrian flows were recorded on Kings Street, Wellington Street, Manchester Street and New Bedford Road. In general, the lowest pedestrian flows were identified in the more secondary retail areas.
CUSTOMER VIEWS & BEHAVIOUR
4.36 Luton has suffered from a poor perception. In a recent widely publicised poll, it was voted ‘the worst place to live in Britain’. Voters saw Luton as an ugly concrete dominated town, with a high crime rate, and little to see and do. While this was not based on objective, soundly based survey, it does illustrate the poor image of the centre, which is reinforced by its downmarket retail offer.
4.37 In reality, as Fig 4.1 reveals, the Luton catchment area has a large proportion of AB/C1 sectors of the population. The problem is that Luton town centre is retaining a low proportion of these ‘higher income’ earners, and is attracting a higher proportion of C2, D and E shoppers, indicating that the affluent people within the catchment area are shopping in competing centres. The Power Court proposals are intended to address this deficiency.
21 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
Fig 4.1 People Shopping in Luton by Social Grade
35 30 25 20 Luton shoppers % 15 Luton Catchment 10 5 0 AB C1 C2 D/E Number
Source: Luton Telephone Survey, 2004/Experian Emarketer
AB Higher & Intermediate manager/admin/prof C1 Supervisory, Clerical, junior manager/admin/prof C2 Skilled manual workers D Semi-skilled and unskilled manual workers E On State benefit, unemployed, lowest grade workers
4.38 The latest WYG report has established an up to date view of customer views based on the household shopping survey. The analysis highlights those measures which would encourage people to visit the centre more often and makes clear that improving the choice, range and quality of shops in the town centre is of fundamental importance. This scores above any other improvement and demonstrates that improving choice, range and quality of retailing should be the key priority.
SUMMARY
4.39 The Arndale Shopping Centre, which opened in 1972, dominates Luton’s retail offer. This enclosed scheme has a floor space of 70,049 sqm gross and was refurbished in 1996.
4.40 The town centre has an under provision of convenience retail units compared to the national average. Town centre convenience provision is limited to a Tesco Metro, Iceland and Marks & Spencer foodhall. Luton lacks quality/up market retailing. The centre has a good range of mainly mid/low market multiple retailers, but a number of existing retailers are in small, poorly configured units and there are a number of significant gaps in the current retail offer, particularly in the range/quality of department/variety stores and major fashion multiples.
4.41 In general, Luton town centre provides a relatively pleasant shopping environment with a number of attractive buildings interspersed with a number of more modern less attractive buildings with vast evidence of under investment in shop fronts. The Arndale Centre provides a pleasant, well managed and well kept shopping environment, but is becoming increasingly dated. There is the great potential to improve focal points and linkages throughout the centre.
22 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
4.42 Prime retail rents within the centre have remained steady since 2002. However, two of the centres major competitors Aylesbury and Hemel Hempstead have experienced an increase in rental levels over this period. Yields in the centre are higher than Watford, Bedford, St Albans and Milton Keynes. This shows that Luton is under performing relative to the strongest sub- regional centres.
4.43 Luton attracts a high proportion of C2 and D/E shoppers to the centre, whilst the more affluent AB and C2 shoppers are spending their money elsewhere. Luton has fallen in the retail rankings, and the continued growth of its main competitors, notably Milton Keynes will lead to its further decline unless the centre is able to respond with new retail development of sufficient scale and quality to meet retailers and shoppers requirements.
4.44 These conclusions are reinforced by the latest WYG assessment. They conclude that indicators such as low vacancy rates may have more to do with the restrictive supply and availability of floorspace in Luton than a reflection of a thriving centre, and conclude that while competing centres like Milton Keynes have been able to strengthen their competitiveness and attractiveness, Luton appears to have stagnated. While we conclude the Arndale Centre is a thriving shopping mall, this may be masking the vulnerability of the wider town centre.
4.45 WYG conclude that the limited growth in town centre floorspace or improvement in the quality of use of existing floorspace over the past decade continues to mean that there is very little opportunity for national multiple retailers with large floorspace requirements to gain a representation in the town centre. This matter needs to be addressed in order for Luton to be able to maintain and improve its competitiveness and thus its market share of locally generated expenditure.
4.46 Overall, WYG conclude that Luton is a reasonably healthy town centre but is continuing to lose ground on its competitors. They conclude a step change in the retail offer and quality and availability of town centre floorspace is now required to address this, and to ensure that Luton is able to maintain and improve its attractiveness as a regional shopping destination. This is also important in the light of the significant population growth that is proposed in the Luton area. The Power Court proposals have been tailored to meet this need.
23 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
5. RETAIL ASSESSMENT
5.1 Based on our review of the regional context, and the current health of Luton Town Centre, it is self-evident that the centre needs a significant scale of new retail floorspace, and the Power Court site has clearly been identified by the Council as the only significant opportunity which is currently available to deliver this scale of development, as part of an integrated, mixed use extension to the existing town centre.
5.2 PPS6 encourages local authorities to take a positive approach to identifying sites for new retail development, and specifically recognises the need to consider the expansion of town centres. In these circumstances, we consider national, regional and emerging local planning policies all provide clear ‘in principle’ support for a significant scale of retail floorspace on the Power Court site. This support has been consistently acknowledged by the Borough Council, specifically in its response to Domaine Developments Limited representations on the emerging local plan.
5.3 Notwithstanding this ‘in principle’ support, having regard to the Inspector’s recommendations in respect of Policy CA7, we consider it is appropriate to evaluate the proposals against the three key retail policy criteria: -
The need for the scale of additional retail floorspace proposed, and in particular regard to considerations of quantitative need and appropriate scale of new development;
The availability of any more central sites which may be better suited to meet the identified need; and
The impact of the proposal on the town centre and adjoining centres.
NEED AND APPROPRIATNESS OF SCALE
(i) Quantitative Need
5.4 There is clear ‘in principle’ policy support through RPG for significant new investment and development in Luton Town Centre; the centre is also identified by a Government study as an under served market. However, to examine the capacity for the scale of additional convenience and comparison floorspace proposed we have drawn on the findings of Domaine Developments Limited commercial advisors (considered earlier), the Council’s own assessment, carried out by White Young Green (WYG) and our own independent survey based assessment. We outline the key findings of each.
a) WYG 2003 Study
5.5 In March 2003, WYG produced the Luton Shopping Study Update: Town Centre Health Check and Retail Floorspace Capacity Assessment.
24 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
5.6 The 2003 WYG quantitative analysis drew on a Household Shopper Survey completed in January 2000. The capacity conclusions, incorporating all commitments, for convenience, comparison and bulky goods are outlined in Table 5.1: -
Table 5.1: White Young Green Capacity Conclusions
Goods Category 2001 (sq 2003 (sq m 2006 (sq 2011 (sq m net) net) m net) m net)
Convenience 6,474 4,919 4,947 5,074
Comparison 0 484 7,279 21,447
Bulky 6,847 9,221 14,074 24,182
5.7 In their 2003 study WYG differentiate between comparison and bulky goods. PPS6 advises that need assessments should only be undertaken on the basis of the broad categories of goods proposed. A number of Secretary of State decisions have specifically called in to question assessments of the need for ‘retail warehouse floorspace’ or ‘bulky goods’.
5.8 Applying current Government policy to the 2003 WYG figures, it is evident that in global terms 45,629 sqm net (491,162 sqft net) of comparison goods floorspace capacity (including the bulky category) is identified by 2011. Adopting a 75% net/gross ratio, this implies global capacity of circa 60,000sqm gross. This fully supports the scale of retailing at Power Court, with additional scope for other development in the centre and (if appropriate) outside the centre, by 2011.
5.9 The 2003 WYG capacity assessment identifies comparison goods capacity jointly for Luton and Dunstable from within a primary catchment area (PCA) based on a 70.4% (£237.7m) market share (excluding the bulky category). The proportion of leakage from the PCA is therefore calculated to be circa 30%, with Milton Keynes (17%/£57m), London (4%/£13m) and Watford (3.5%/£12m) accounting for much of this leakage. The calculations take no account of inflow from beyond the PCA and they do not model new development scenarios resulting in increased trade retention/market share.
b) GVA update on Shopping Patterns/Spending Growth
5.10 In order to update the WYG analysis we have undertaken our own detailed quantitative assessment, drawing on the results of a specially commissioned household interview survey of 1,000 households within the Luton catchment. The survey area is reproduced as Plan 2, and the full survey results are set out in Appendix 7.
5.11 We have used the most up to date Experian population and expenditure estimates for the defined Luton catchment area, taking their conservative projections for population growth, which, being
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trend based, do not take into the account the significant additional growth planned in the wider Luton catchment which will also reinforce the need for additional development.
5.12 The results of our quantitative assessment are set out in full in Appendix 7. Table 1 demonstrates that the wider survey area has a population of £1.226m in 2004, which is conservatively expected to reach £1.31m by 2016. Based on a conservative growth rate of 4.1% per annum, comparison goods expenditure within the survey area is expected to increase from just over £3 billion in 2004 to £5.27 billion by 2016 – a growth of over £2.2 billion or 74%.
5.13 Based on the results of the household survey, the primary catchment area of Luton Town Centre at present is largely confined to Zones 1-5, although beyond Zone 1, within which Luton Town Centre currently retains circa 53% of available spend, its trade draw declines markedly. The primary catchment area is shown in Plan 3.
5.14 Even taking into account the significant additional market share within the primary catchment area retained by Luton’s out of centre retail provision, notably Luton Retail Park, it is evident from this analysis that even within its immediate catchment (Zone 1) Luton Town Centre is currently losing a significant proportion of potential expenditure to competing centres. Given Luton’s offer relative to its principal competitors, we anticipate this high level of leakage includes many of the most mobile and affluent residents within this area.
5.15 Shopping patterns derived from the Household Telephone Survey enable us to calculate the amount of comparison goods expenditure each competing strategic centre draws from the defined Luton catchment area. The amount of expenditure lost to these centres is highlighted in Table 5.2. Stevenage draws the highest proportion of trade (12.9%) from the study area, totalling £391 million. Collectively the competing centres draw £1.49 billion of comparison goods expenditure from Luton’s catchment area, equating to circa 50% of total available comparison goods expenditure. This leakage will increase as a consequence of new developments planned in competing centres.
Table 5.2: Catchment Area Comparison Goods Trade Draw: Key Competing Centres
Centre Comparison Goods Trade Draw from % of Total Available Comparison Catchment Area (£000) Goods Expenditure
Stevenage 391,185 12.9
Luton 312,655 10.3
Milton Keynes 206,786 6.8
Watford 221,030 7.3
St Albans 164,875 5.4
Hemel Hempstead 141,670 4.7
Welwyn Garden City 143,540 4.7
Bedford 97,150 3.2
Aylesbury 122,015 4.0
Source: GVA/Household Survey
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5.16 Taking the primary catchment area, comprising Zones 1- 5, which generates the current total comparison expenditure of just under £1 billion, in effect Luton is currently only achieving a market share of circa 44%. This illustrates the significant potential to increase its market share within its own defined catchment area, in particular by recapturing some of the expenditure of the more affluent and mobile sectors of its wider catchment, in addition to accommodating the needs of its growing catchment and forecast expenditure growth.
c) WYG Luton and South Bedfordshire’s Retail Study 2005
5.17 The Council recently commissioned WYG to provide an independent assessment of the capacity for additional comparison floorspace in Luton. This considers the potential to increase Luton’s market share, the effect of the additional population growth expected, and the extent of latent capacity which already exists for additional floorspace in Luton consistent with the findings of the 2003 study. This analysis also draws on a new up-to-date survey covering 1,500 households within the wider Luton and South Bedfordshire catchment area.
5.18 Consistent with our own survey, the latest WYG study concludes that even within its immediate zone (Zone 1) Luton Town Centre only achieves a 68% market share for clothing and footwear, with 14% of expenditure in this area lost to Milton Keynes alone. In the remainder of what we would regard as Luton’s core catchment its market share is much lower. As a consequence, WYG confirm that there is significant scope to clawback locally generated expenditure by improving the range and choice of facilities in Luton Town Centre..
5.19 Consistent with the conclusions of their 2003 study, WYG conclude that there is a current (i.e. 2005) capacity for circa 20,000sqm net of additional comparison goods retail floorspace in Luton Town Centre. This is justified on the basis of growth which has taken place since the base year used in the previous study which has contributed to significant over trading of the Arndale Centre and continued leakage of expenditure to competing centres. Taking this figure as a base, using data inputs and a methodology agreed between GVA Grimley, DTZ (on behalf of the owners of the Arndale Centre), and Luton Borough Council, WYG identity further capacity of between 15,000-19,400sqm net arising between 2005-2010, indicating total capacity by 2010 of between 35,000-39,000sqm of additional net sales comparison floorspace.
5.20 Making an appropriate adjustment to convert net sales floorspace into gross retail floorspace i.e. including storage etc. of 70%, this equates to the requirement for just under 60,000sqm gross of A1 comparison retail floorspace in Luton Town Centre by 2010. Making a further allowance to incorporate a A2-5 uses i.e. banks, cafes, restaurants etc. this suggests a realistic requirement for at least 60,000sqm gross of retail floorspace, excluding any A1 convenience goods floorspace.
5.21 Looking beyond 2010, by 2016 the latest WYG figures indicate capacity for up to 76,000sqm net additional comparison goods floorspace, which equates to just under 110,000sqm gross. Again this excludes any allowance for A2-5 uses, and does not include any A1 convenience goods floorspace. This suggests there is scope for significant additional comparison and convenience retail floorspace in the Luton area, over and above the proposals for Power Court arising up to 2010 and beyond.
27 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
5.22 This analysis reinforces the overwhelming evidence of quantitative need for the scale and form of retailing proposed at Power Court, and also highlights the importance of Power Court as the only currently available site on the edge of Luton’s primary shopping area capable of meeting this need over this timescale i.e. by 2010.
5.23 In addition to the identified comparison goods floorspace needs, the WYG study concludes that there is currently expenditure capacity in the order of 7,100sqm net of additional convenience goods floorspace in the Luton Urban Area after making adjustments to take account of over trading at existing facilities. They conclude this is roughly equivalent to new medium sized main food stores, and indicate that this capacity rises steadily over the period up to 2016 when it is estimated there would be capacity for around 10,700sqm net of additional convenience goods floorspace in the Luton Urban Area.
5.24 The current proposals for Power Court incorporate a foodstore to meet the clear identified deficiency within the town centre. The precise scale of foodstore provision within the scheme remains to be determined, but it is clear from the WYG analysis that there is more than sufficient capacity to support a significant scale of additional convenience goods floorspace within the centre, up to and including a large food superstore if this could be satisfactorily accommodated within the scheme, in addition to further capacity available to support other facilities elsewhere within the Luton Urban Area.
(ii) Qualitative Need
5.25 The latest WYG analysis confirms their earlier conclusion that there is a significant quantitative need for additional convenience and comparison retail floorspace. This is confirmed by our own analysis. However, PPS6 also recognises that qualitative considerations are also relevant to the consideration of need.
5.26 It is self evident from our previous analysis that the scale of quantitative need identified requires a major expansion of the existing retail offer. There is also a qualitative need for development of sufficient scale and ‘critical mass’ to achieve a step change in Luton’s scale and profile.
5.27 A number of factors contribute to the clear evidence of qualitative need which will be met by the Power Court proposals: -
There are limited opportunities within the prime retail core of Luton (effectively the Arndale Centre) to accommodate the needs of existing retailers to expand, or the need to attract new quality retailers to sustain and enhance Luton’s offer.
Key retailers already represented in the centre are in undersized poorly configured units e.g. Marks & Spencer and Next. The consequence of failing to provide adequately sized and configured units to retain and enhance their representation in the centre is likely to lead to pressure for representation in competing higher order centres and on existing retail parks in Luton. There are no significant opportunities within the centre to secure additional representation for these retailers without displacing other retailers within the Arndale Centre.
28 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
In addition to meeting the commercial and qualitative need for key comparison retailers, there is a clearly defined need for a further quality foodstore to supplement the Marks & Spencer Foodhall and Tesco Metro. The Power Court site has already been identified as an appropriate location in principle to accommodate a new foodstore to complement and extend the existing offer of the centre.
In addition to the quantitative need for additional floorspace, the market analysis undertaken by the Javelin Group and CWH&B identifies that the current retail offer of Luton is generally low to mid market; if Luton is to cater effectively for the needs of its existing and future catchment population and regenerate its centre, it needs new development of a scale and quality capable of attracting more mid/up market retailing to improve the overall image of the centre and retailer/shopper perceptions.
The provision of major new development as proposed at Power Court also provides the catalyst for other changes which are needed to enhance the overall quality of attractiveness of Luton Town Centre. Specifically the development will provide a key gateway to the centre, secure major alterations to the current pattern of traffic movement and promote more effective linkages with the rest of the town centre and provide for quality open space and environmental improvements, which will all address deficiencies in the centre at present.
In addition to the qualitative retail needs, the provision of additional residential development within the centre will further contribute to the overall diversity of uses in the centre and the vitality and viability of the town centre during the day and in the evenings. The provision of additional ancillary A2/A3 uses, in parallel with the provision of enhanced eating and drinking facilities anticipated within the Arndale Centre and on George Street will all increase the diversity of uses and vitality and viability of the town centre.
5.28 On this basis, we consider there is overwhelming evidence of both a quantitative need for the scale of retailing proposed on Power Court and a qualitative need for the type of development envisaged.
ALTERNATIVE SITES
5.29 The emerging development plan identifies the Power Court site as forming part of an extension to the town centre boundary, as a consequence of which the site would be regarded as an ‘in centre’ location – i.e. the preferred location for new retail development in accordance with national policy guidance.
5.30 However, based on the current development plan and the effect of the current road system in Luton, the site would be regarded as an edge of centre location in PPS6 terms and on this basis we have examined whether any other town centre opportunities exist or may be created which could be regarded as being suitable, viable and available within a reasonable timescale to meet the scale of identified needs in Luton.
5.31 As part of this analysis, we have reviewed the provisions of the current and emerging development plan, and discussed alternative opportunities with the Borough Council. We have
29 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
identified the outstanding permission for limited redevelopment on George Street, and the proposals by the Prudential to redevelop part of the Arndale Centre facing St George Square, which will provide a limited amount of additional floorspace. It is clear from the quantitative analysis that individually and collectively, these small scale incremental proposals would not make any significant contribution to meeting the scale of needs identified.
5.32 The only other area identified in our discussions with Council Officers which may offer the potential to achieve further significant expansion of Luton Town Centre is the ‘Northern Gateway Area’ comprising land to the north of the Arndale Centre, including the vacant site at the Corner of Silver Street and Butt Street and the large number of units comprising secondary retail, pubs/restaurants and offices in a multiplicity of ownerships.
5.33 In the Luton Local Plan Second Deposit Draft, the Northern Gateway area is the subject of Policy CA5 which indicates the Borough Council will facilitate the implementation of a comprehensive scheme for the Northern Gateway Town Centre shopping area to, inter alia, accommodate the identified additional non bulky goods retail floorspace requirement during the plan period. The Northern area is identified on the Central Area Inset Map as being within a conservation area, and situated on the edge of the defined town centre shopping area. As such, in policy terms it would be regarded as an edge of centre location like Power Court.
5.34 This is acknowledged by the Inspector in his report on the Second Deposit Plan where at Paragraph 7.109 he refers to Policy S1 of the Local Plan which adopts a sequential approach and he identifies that no sites have been allocated specifically for retail development, but concludes there could be abundant opportunities for edge of centre development in Luton, for instance within the Northern Gateway area and at Power Court. In each case, subject to there being a demonstrable need, retail development can form part of a mixed use scheme which might also include employment, housing or leisure components.
5.35 Further clarification on this issue is provided in the Inspector’s recommendations to policy S1, where he concludes that the first preference for retail development should be town centre sites, and confirms that for the purposes of applying this policy the town centre sites should refer to sites within the town centre shopping area as identified as such on the Proposals Map i.e. excluding the Northern Gateway.
5.36 On this basis, there is no policy preference in terms of national or emerging local policy guidance for the Northern Gateway site. It should be regarded as having equal status, in sequential terms, with Power Court. However, having regard to the guidance in PPS6 it is clearly relevant to have regard to its availability, suitability and viability. PPS6 (Paragraph 2.45) advises that local planning authorities should identify an appropriate range of sites to allow for the accommodation of identified needs … and identifies sites that are, or are likely to become available for development during the Development Plan document period and which will allow for the accommodation of the identified need, including sites capable of accommodating a range of business models.
5.37 It is clear from our analysis that there is an urgent need for significant new retail investment and development in Luton. The Power Court site is readily available and the subject of the current application proposals, and could be brought forward well within the timescale within which the
30 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
identified need arises i.e. up to 2011, to assist Luton to compete with centres like Milton Keynes. In contrast, there are no current proposals for the Northern Gateway site at present. We understand that the Prudential has given some consideration to development options for this site. However, it is a constrained site, within a conservation area, and is the subject of a large number of separate ownerships.
5.38 Even if a planning application comes forward for a significant scale of retail development within the Northern Gateway site in the near future, which could satisfactorily accommodate the scale of retailing required and offer the necessary unit sizes to meet modern retail requirements, it is by no means certain that such a development will be viable or potentially available within a reasonable timescale to meet the identified needs.
5.39 In short, there is no policy preference for the Northern Gateway site in national or emerging local policy terms, and in any event in contrast to the Power Court proposals, this site could not on the information available be regarded as being suitable, viable and available within a reasonable timescale to meet the identified need arising up to 2010.
5.40 We have not identified any other significant opportunities which could accommodate expansion of the town centre and meet identified needs in any more central locations. The Power Court proposals will provide for an effectively integrated extension to the town centre, creating the physical capacity for much needed new retail and mixed use development in line with the emerging development plan.
IMPACT CONSIDERATIONS
5.41 It is clear from the forgoing analysis that there is both a quantitative a qualitative need for the scale of additional retailing proposed on the Power Court site, and no better, more centrally located sites have been identified on which this need may best be met. In these circumstances, it is self-evident that the proposals will have a positive impact on Luton Town Centre as a whole. Conversely, it is also clear from our analysis that failure to secure this development will result in the perpetuation of Luton’s current problems, and the prospect of continued long term decline. As a consequence, it is fundamental to Luton’s long term vitality and viability to secure the Power Court proposal as a matter of urgency.
5.42 Without the new development, the combined effect of competing schemes in neighbouring centres and further growth of out of centre retailing suggests Luton’s market share and hence turnover will decline. Therefore the Power Court scheme will lead to a positive impact on the town centre as a whole, by increasing its market share and increasing its total turnover for comparison and convenience goods.
5.43 It is not the role of the planning system to seek to inhibit competition or protect established commercial interests. In particular, the impact of new retail development within the town centre on other existing retailers within the centre is not in itself a material consideration. However, it is clearly relevant to consider whether the development would lead to any significant impact on other parts of the centre; notably the Arndale Centre, George Street, other more secondary retail
31 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
locations and District Centres. Equally, it is relevant to consider the impact of competing proposals on Luton and consequences of the proposed development not coming forward.
5.44 We consider each in turn: -
(i) The Arndale Centre
5.45 In their latest study, WYG conclude that stores in Luton Town Centre, principally the key national multiples in the Arndale Centre, are performing well and that conditions of over trading are likely to be occurring. They point to the substantial and sustained increase in rental values within the town centre over the last 10 years as being consistent with high level trading densities. They conclude this is most likely caused by the growing imbalance between the supply of comparison goods floorspace and expenditure available in Luton’s catchment.
5.46 WYG estimate that the current turnover of comparison goods floorspace in Luton Town Centre, at £472.1m equates to a sales density of around £10,800 per sqm, confirming their observations that the comparison goods sector of the town sector is performing strongly and that conditions of over trading are present. WYG indicate they would expect the town centre to achieve a sales density of circa £6,000 per sqm. On this basis, it is evident from the WYG analysis that the Arndale Centre is trading at very high levels of turnover, and any displacement of sales from the Arndale Centre to the Power Court scheme would be unlikely to materially affect this centre.
5.47 Not withstanding this conclusion, we cannot rule out the prospect that some retailers may seek to relocate into larger, better configured units within the Power Court scheme. In practice, we do not expect that any key anchor stores within the Arndale Centre would fall into this category. However, even if relocations occur it is in the interests of Luton’s long term vitality and viability that key anchor retailers are in large, modern units capable of meeting their needs; it is not a tenable position to seek to retain key retailers in substandard units which fail to meet their commercial requirements or provide the appropriate level of offer to Luton’s catchment.
5.48 In any event, based on the analysis undertaken by CWHB, we are confident that any relocations from the Arndale Centre would be offset by the potential to attract replacement retailers and/or expand other retailers currently represented in the centre. It is significant that in representations to the local plan, the owners of the Arndale Centre have sought relaxation of the current primary advantage policies to allow inclusion of additional A3 uses in the Arndale Centre. This acknowledges the need for greater diversity of uses and ancillary facilities to serve the needs of shoppers, which at present the Arndale Centre is unable to provide.
(ii) Northern Gateway
5.49 For the reasons outlined earlier, the Northern Gateway area represents an edge-of-centre site, like Power Court. As such, there is no policy preference in terms of PPS6, or basis on which to resist the early development of Power Court based on any potential impact on the prospects of further development coming forward in this area. However, in practice it is self evident from the WYG Needs Assessment that there is more than sufficient capacity for the Power Court
32 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
proposals and a significant scale of additional comparison retail development in the Northern Gateway area in the period up to and beyond 2010.
5.50 In practical terms, the site is in multiple ownership and we understand that a significant new development coming forward in this area is likely to require site assembly. On this basis, in contrast to the Power Court site which is readily available and on which development could proceed without delay following the grant of planning permission, the Northern Gateway site is likely to come forward over a longer timescale and in practice is unlikely to be completed and open for trading until after 2010.
5.51 Given the scale of capacity identified up to and beyond 2010, in expenditure terms there is no basis to conclude that the early development of the Power Court proposals would prejudice the eventual redevelopment of Northern Gateway for comparison retail purposes. On the contrary, by reversing the current decline of Luton Town Centre and increasing its market share, and raising investor and retailer perceptions of Luton, we consider the Power Court scheme will provide a key catalyst for further regeneration and development.
5.52 It is notable that the prospect of significant new development on the Power Court site has not acted as a deterrent to the current owners of the Arndale Centre actively exploring opportunities to extend the centre into the Northern Gateway. On the contrary, having failed to make any significant new investment in extending the centre for a number of years, there is clearly renewed interest in extending this centre.
(iii) George Street
5.53 In the case of George Street, this area already performs a much less significant retail function as a consequence of the focus of activity within the Arndale Centre. The principal retail anchors on George Street are Marks & Spencer, Littlewoods and Bhs. Of these, we would not rule out the prospect of Marks & Spencer seeking to relocate into a new unit better integrated within the existing primary retail area, either within the extended Arndale Centre or in Power Court. While this would further change the character of George Street, it is evident from our analysis that this already performs a much less significant retail function, and is identified by the Council as providing allocation for eating and drinking, pavement cafes etc., building on the traditional streetscape and pedestrianised environment.
5.54 The Council has already recognised this transition, by identifying the role for increased A2/A3 uses within this area. George Street has also been identified as offering the potential location for an extension to the market, which would further increase the vitality and viability of this part of the centre and help to re-establish a more complementary role for George Street.
5.55 By providing for an effectively integrated new development, attracting significant additional new shoppers to the centre, the Power Court scheme will provide overall benefits to the rest of the centre, by enhancing footfall and reinforcing the potential for existing businesses to serve a larger catchment population. In this respect, we expect George Street to benefit as a consequence of the overall improvement in Luton’s offer, although it is clear that its traditional retail function, which was fundamentally changed by the development of the Arndale Centre, is unlikely to be
33 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
resurrected irrespective of whether the Power Court proposals proceed. For the reasons outlined above, there are no alternative significant development opportunities within this part of the centre which individually or collectively would provide for the scale and form of additional retailing needed to safeguard the centre’s vitality and viability.
(iv) Other Secondary Areas
5.56 The character of the other secondary retail parts of the centre, comprising the streets leading off George Street and Manchester Street/Upper George Street are generally characterised by a diverse mix of small scale independent retailers and A2/A3 uses. These provide an important service to the existing catchment population, but are clearly differentiated from the mainstream retail offer of the Arndale Centre and perform a more localised and complementary role.
5.57 Given the intention of the Power Court development to attract new mainly multiple retailers, and to enhance the overall quality of retailing available within the centre, we consider the extent of overlap and any impact on the secondary areas of the centre is likely to be negligible. Again in practice, the most likely consequence of reinforcing Luton’s role within the wider retail hierarchy, and strengthening the vitality and viability of the centre will be to improve the prospects for the secondary retail areas by reinforcing overall levels of activity and attraction in the centre and increasing their potential catchment.
(v) Bury Park District Centre
5.58 The scale and form of new development proposed for Power Court is specifically designed to reinforce the sub-regional function of Luton. The comparison retail elements of the scheme will be focused on department/variety stores other large stores and high street multiples which, reflecting national trends, are increasingly becoming focused in higher order shopping centres. We consider the overlap with any defined district/local centres will be negligible.
5.59 In the case of the foodstore component, when proposals for a foodstore at Power Court were first considered, MVM raised concerns, regarding the potential effects of the scheme on the Sainsbury's store at Bury Park. In seeking to assess the potential impact of a food store in the Power Court site, MVM anticipated that the proposal would draw up to 30% of its turnover from the Bury Park store.
5.60 The proposed store meets a clearly defined quantitative and qualitative need to improve the range of food shopping facilities within Luton Town Centre. We anticipate the primary catchment for the foodstore will be those living in and around Luton Town Centre itself, existing shoppers and those using the centre during lunchtimes, and in particular, meeting the ancillary food shopping needs of the additional shoppers attracted to Luton Town Centre by the Power Court scheme. As such, while the development will perform a main food shopping function, and will therefore have some impact on existing main foodstores within the Luton area, based on the Council’s own quantitative analysis the impact of this development is unlikely to be material.
5.61 In general terms the wider district centre provides goods and services to a localised catchment and appears to be trading well. Whilst some national traders are evident within Bury Park the
34 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
centre is made up primarily of independent retail and service operators, many of which are ethically influenced. Convenience retailing is very prominent within the centre and provision is well above the national average. Similarly there is also a strong service sector within the centre, exceeding the national average for such uses. This reflects the requirements of the ethic community that the centre serves and the needs this generates for specialist goods and services to be provided locally.
5.62 Given the specialist nature of much of Bury Park, we do not consider that the proposed mainstream foodstore will attract significant trade from the centre. Accordingly, even taking a worst case scenario we do not consider that the proposal will materially impact the Sainsbury’s store, or the overall vitality and viability of Bury Park District Centre. To the extent that a new foodstore does lead to any adverse impact on other existing convenience retailers within the centre, or within defined district and local centres, this would be an inevitable consequence of meeting the defiant quantitative and qualitative need for a large foodstore within the town centre identified by the WYG Report.
35 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
6. CONCLUSIONS
6.1 The retail elements of the Power Court proposals have been developed following detailed economic and commercial analysis of Luton’s current and future market potential, to provide the optimum scale and mix of new development needed to meet current and future needs generated within Luton’s catchment.
6.2 The development will provide for an additional/replacement department/ variety store, a range of large shop units catering for quality convenience/comparison retailers, including key retailers not currently represented in the centre, and a range of other mid/upmarket comparison retailers and associated uses in order to supplement and extend Luton’s current retail offer.
6.3 National planning policy guidance advises local authorities to take a proactive approach to planning to meet current and future shopping needs, including the need to accommodate the requirements of larger store units and to make provision, where necessary, for the expansion of existing town centres.
6.4 Regional planning guidance clearly identifies the potential for major new development in Luton as an under served market and priority area for regeneration. The emerging development plan identifies Power Court as an extension to the town centre and an appropriate location for use of development including retailing.
6.5 Nationally we expect continued growth in comparison retail expenditure. However, the ongoing pattern of retail polarisation suggests that without new development, Luton is likely to lose market share and decline relative to its higher order competitors where major new development is planned. In order to retain and enhance this market share within its own core catchment, Luton must attract a significant scale and quality of retailing needed to fulfil its role as an important sub- regional centre.
6.6 Our health check concludes that the Arndale Centre is performing well. However, while Luton Town Centre is performing adequately at present, it lacks significant quality comparison and convenience retailing and a number of existing retailers are in constrained, poorly configured units. There is little room for expansion and no more central opportunities to significantly enhance the overall scale and attraction of the centre’s retail leisure or services offer.
6.7 The centre needs to attract new, larger units and to secure a better quality of comparison retailing, a modern foodstore, and associated enhanced opportunities for eating and drinking and mixed use of development in order to sustain and enhance its long term vitality and viability and recapture ground lost to competing centres.
6.8 There is a clear quantitative and qualitative need for the scale of retailing proposed on the Power Court site, based on the Council’s own analysis, even based on highly conservative assumptions. The scale of retailing proposed at Power Court is fully consistent with Luton’s current role within the retail hierarchy and consistent with identified current and future needs. The Power Court proposal is therefore of an appropriate scale to Luton’s current role in the wider hierarchy.
36 POWER COURT, LUTON Retail Capacity and Impact Assessment November 2005
6.9 There are no more centrally located opportunities within Luton town centre which individually or collectively are capable of meeting the identified needs and which could be regarded as being suitable, viable and available within a reasonable timescale. The consequence of failure to secure the Power Court scheme in these circumstances is the continued decline of Luton relative to its principal competitors, as new retailers are unable to secure representation and existing retailers continue to trade out of poorly configured, substandard units.
6.10 As the proposal is consistent with identified quantitative need based on forecast expenditure growth, it is evident that the overall impact of the proposal for Luton’s role within the wider retail hierarchy will be positive. The development will result in a significant increase in the turnover of the extended town centre. While there may be some relocations from the Arndale Centre and/or George Street, these are only likely to arise where retailers require larger or better configured units in order to continue to serve Luton shoppers and maintain and enhance their representation in the town centre.
6.11 In overall terms, as a consequence of the uplift in Luton’s performance and increased footfall within the centre, we do not consider the Power Court proposals will lead to any significant long term vacancies in other parts of the centre. In practice, we anticipate the development will facilitate the continued change and diversification in the role of George Street; create opportunities to attract additional A3/A4/A5 uses and reconfigure the units within the Arndale Centre, and may lead to continued change and diversification in other of the centre. However in overall terms the proposals will significantly enhance the vitality and viability of Luton Town Centre.
6.12 In the circumstances we consider the retail aspects of the proposals accord fully with all the relevant national, regional and local planning policy criteria, and raise no material objections in retail policy terms.
37 POWER COURT, LUTON Retail Capacity and impact Assessment November 2005
PLAN 1
SUB REGIONAL CONTEXT
POWER COURT, LUTON Retail Capacity and impact Assessment November 2005
PLAN 2
HOUSEHOLD SURVEY AREA
POWER COURT, LUTON Retail Capacity and impact Assessment November 2005
APPENDIX 1
SUMMARY OF JAVELIN GROUP / MARKET VIABILITY / TRADING POLITICAL ANALYSIS
POWER COURT, LUTON Retail Capacity and impact Assessment November 2005
APPENDIX 2
SUMMARY OF CWH&B VIEWS ON LETTING PROSPECTS DRAFT LETTER FROM CUSHMAN WAKEFIELD HEALY & BAKER ON POWER COURT LUTON (BASED ON JS/JA DRAFTS)
Dear []
POWER COURT LUTON
As you are aware, Cushman Wakefield Healy & Baker (CWHB) has advised the Power Court site from the outset, including advising on the scale and form of retail development likely to be appropriate on the site and scheme content/layout. We have reviewed published requirements, and drawn on its extensive experience of leasing major mixed use town centre schemes throughout the UK. Additional input has also been provided by SY Moorehouse Wright on potential market demand.
In commenting on the application proposals for Power Court, we have also had regard to the assessment of market viability and trading potential undertaken by Javelin Group. This provides an in depth analysis of Luton’s current and potential catchment, its existing retail offer, and the scope for additional shopping floorspace. This research reinforces our confidence in the application proposals.
Power Court will provide a spectacular new shopping destination for the people of Luton. It will attract retailers who need larger or better configured space than they have at present, but in the main will appeal to retailers new to Luton. There is a strong published list of retailer requirements for the town, but we know from experience elsewhere in handling the leasing of other major retail led regeneration projects such as The Bullring in Birmingham and West Quay in Southampton that once development is underway and marketing has been undertaken, developments such as this attract interest from many other retailers who do not normally publish requirements but tend to consider projects on a case by case basis.
Power Court as planned will comprise around 50,000sqm of new retail floorspace, which in our view offers sufficient critical mass to attract a strong range of large store, medium store and standard unit retailers. As presently configured, the development provides for one large store, which would perform the role of ‘anchoring’ the development and would be the principle magnet both to attract other retailers, and in due course the customers. The layout is adaptable and the store could be anything in the range 8,000- 12,000sqm. It is well configured on two main floors and is particularly well located in relation to both new shoppers’ car parking and public transport links. These aspects are critical to the success of a major store.
With the road realignment, the new car park of around 1,200 spaces, would, for many visitors, be the most convenient and attractive shoppers parking in Luton town centre, and would enhance the accessibility of the centre to its catchment population the Power Court proposals will offer the shopper an ‘experience’ that is not currently available in the town and we believe this combination of access, whether by public transport or private vehicle, quality car parking and strong links with the rest of the centre will attract both new retailers and new shoppers.
We have already identified interest in the large store and we are in discussion with a number of retailers with requirements in the range of 8,000 – 12,000sqm. We have every confidence that, once planning permission has been secured for the development, the planned large store can be prelet to a ‘household name’ large store retailer. This will in turn act as the catalyst for increased interest in the medium sized stores and unit shops needed to secure a viable scheme.
There has been a trend in the UK market over recent years for a number of successful retailers, who traditionally occupied standard shop units, to seek ever larger retail stores, in order to achieve better operational efficiencies and to offer a broader range of product to the public. As in many cities and large towns where this new demand exists, Luton has been unable to offer suitable medium sized stores, (say 1,000 – 5,000sqm) to meet the demands of such retailers.
We know from experience that the most successful leasing strategy for a large retail development is to target such retailers, once the anchor store has been secured. This represents the second important phase of preletting and is part of the strategy to guarantee success of the project. Once the large store and medium sized retailers are in place, smaller retailers will have the confidence to commit to leasing the standard size shops.
P:\PLANNING\643\PROJECTS\Power Court, Luton\Appendix - Retailer Demand.doc We have held discussions with a carefully selected group of major retailers that we believe will be interested in preletting medium sized stores in the project. Some have already confirmed interest and we are targeting about 20 others that are active in the market and do not have stores in the town. As presently configured there are 14 medium sized stores each of the main trading levels. Some will be combined into duplex stores whilst others will trade on one level only. It is our absolutely firm view that, once the project is satisfactorily ‘anchored’ by a major store retailer, there will be no shortage of quality retailers to occupy the medium stores that are planned.
With the foundation of a powerful retailer line up, there will be a significant build up of interest in the standard shop units beyond those requirements that have already been declared. The plans provide about 36 units on ground floor and about 34 units on the first floor. They are generally well configured and offer an appropriate range of sizes but it must be acknowledged that many will be combined, or otherwise reconfigured to match demand. It is anticipated that there will be a strong mix of retail and bars/restaurant offers to compliment the overall concept of a mixed retail led regeneration project including residential and office content, and a health club.
Power Court will provide a much needed new retail and leisure destination for the people of Luton, an experience which is not available to them elsewhere in the town and one that will attract both new retailers and new shoppers to Luton town centre. We concur with the analysis of the Javelin Group and GVA Grimley that Luton is under provided for in retail terms at the current time. The lack of any significant retail investment in the centre over many years, and the recent and planned growth of its main competitors suggests that the ‘do nothing’ scenario is not an option for Luton. It is critical that the centre is able to attract additional quality retailing, and the Power Court site represents the best/only opportunity at the current time to achieve the scale and quality of additional retail and mixed-use development needed to sustain and enhance its vitality and viability.
As part of the rationale for the development is to provide for large modern units for some retailers already represented in the town centre in poor, sub-standard units, it is probable that there will be some relocations from other parts of the town centre. However, the scale and quality of development proposed will be targeted at the market sectors which are not well represented in Luton at present, as identified by the Javelin Group research, and as such we are confident that taken as a whole, the proposals will significantly strengthen and enhance the attraction of Luton Town Centre, including the Arndale Centre.
In the event that any retailers did decide to relocate from the Arndale Centre or other parts of the town centre, our experience of major retail development throughout the UK, and the level of current and potential retailer demand for Luton, these units would be taken up by appropriate replacement occupiers, and over time we would expect the effects of new investment on the Power Court site to lead to significant benefits in terms of increased footfall and investor/retailer interest in the town centre as a whole.
I trust this letter clarifies the conclusions of the analysis undertaken to date.
Yours sincerely
[]
P:\PLANNING\643\PROJECTS\Power Court, Luton\Appendix - Retailer Demand.doc POWER COURT, LUTON Retail Capacity and impact Assessment November 2005
APPENDIX 3
EXTRACTS FROM EMERGING LOCAL PLAN
POWER COURT, LUTON Retail Capacity and impact Assessment November 2005
APPENDIX 4
SUMMARY OF PROPOSALS IN COMPETING CENTRES COMPETING CENTRES
KEY TOWN CENTRE PIPELINE SCHEMES
MILTON KEYNES
Production of a town centre Development Framework;
Substantial re-modelling of the central area and Midsummer Boulevard for High Street environment and replacement of surface level car parking with new shops and leisure uses;
Outline consent for the centre:mk creating just under 600,000 sq ft of additional retail floorspace, including new foodstore, possibly Waitrose. Likely extension of House of Fraser and John Lewis. 200 new dwellings two new multi-storey car parks.
WATFORD
Charter Place shopping centre, long acknowledged to have become rundown and outmoded, is likely to be the subject of a planning brief or Masterplan exercise which may put forward its future redevelopment.
BEDFORD
Pilgrim Square – St Modwen selected as developer by Council. Scheme will include a new department store (90,000 sq ft / 8,361 sq m); food superstore (80,000 sq ft / 7,432 sq m); unit shops (100,000 sq ft / 9,290 sq m) and leisure/residential (45,000 sq ft / 4,180 sq m).
A further site has been allocated on Castle Lane/High Street, but no scheme has been advanced.
STEVENAGE
Extension to Tesco superstore/Extension to the Forum Shopping Park – 3 small unit shops/an application for an Aldi foodstore;
Stevenage Borough Council and English Partnership have short listed four developers for the regeneration of Stevenage town centre. The scheme will be an £80m phased development programme which could take up to 10 years to complete. 500,000 sq ft (46,450 sq m) of new shopping space with new leisure, restaurants, affordable homes, improved public space, better community facilities and a new public transport interchange.
AYLESBURY
A £100m mixed-use scheme, approved by Aylesbury Vale District Council, is to include 20,000 sq m of retail space including food superstore, department store and shopping arcade. At present the four hectare site is occupied by a civic centre and a car park. The proposed scheme will connect Market Square and Hale Leys Shopping Centre to the north with the canal basin to the south.
Possible redevelopment and relocation of J Sainsbury site to provide three comparison retail units.
WELWYN GARDEN CITY
No schemes in the pipeline, although the centre is progressing with a Town Centre Strategy and has identified three major development sites. All information indicates towards proposals and strategies to enhance the town centre in the near future.
ST ALBANS
Full planning permission has been granted for a multiplex cinema and A3 uses on the Civic Centre car park.
HEMEL HEMPSTEAD
Crest Nicholson Properties were selected by Dacorum Borough Council to develop a £35m mixed-use scheme in Hemel Hempstead town centre. Consent was granted for 320,000 sq ft (29,728 sq m) mixed use scheme, known as Riverside which will focus on the River Gade running through the site. Debenhams, Next, HMV and Clinton Cards have signed up to the scheme. Completion of the scheme is scheduled for Autumn 2005. POWER COURT, LUTON Retail Capacity and impact Assessment November 2005
APPENDIX 5
PMRS PEDESTRIAN FLOW COUNTS PEDESTRIAN MARKET RESEARCH SERVICES
LUTON
1997 PEDESTRIAN FLOWCOUNT
PMRS PEDESTRIAN MARKET RESEARCH SERVICES
REPORT
Survey Date : 13th & 14th June 1997
Weather: Friday : Fine & Dry Saturday : Unsettled
Copyright: PMRS LTD This report is subject to copyright and may not be reproduced in whole or in part without the permission of PMRS. PMRS Sopwell Mill, 61 Cottonmill Lane, St Albans, Herts AL1 2ES Tel: 01727 867 100 EXPLANATORY NOTES
1 The 30 count points are selected from the Goad plan and cover the contiguous retail area. The sites at which the enumeration was undertaken are identified by the fascia and address of the occupier with the exact enumeration point noted in each case. The names of occupiers and their trades are given for identification purposes only : the names cited are not necessarily their full trading names, nor do the trades cited necessarily represent the full extent of their business. Similarly, the streets and street numbers are given solely for the purpose of identifying the sites at which the enumeration was undertaken and they do not necessarily represent the postal addresses of the occupiers.
2 The numbers given represent estimates of the total number of pedestrians passing each site between the hours of 10.00am - 5.00pm on Friday and Saturday, and during the whole week (Mon-Sat). The totals given for Friday and Saturday are grossed up by a factor of 60, the reciprocal of the sampling fraction, to allow for the fact that on either day pedestrian movements were counted for a total of 6 minutes out of 6 hours.
3 The numbers given for the whole week are the sums of those given for Friday and Saturday grossed up by a second factor of 2.353 to allow for the days Monday - Thursday which were not enumerated. This latter factor is an average based upon a series of previous counts conducted throughout the week (Mon-Sat).
4 Unless otherwise indicated, the enumerators are instructed to count pedestrians passing the count point in both directions, with the exception of children under the age of eight, vagrants, post-persons, traffic wardens, police, and delivery men. In the case of vehicular streets, the full pavement width outside each site entrance is enumerated, and in the case of pedestrianised streets and shopping malls, a comparable area of 20ft is enumerated.
5 The indices given in the table for Friday, Saturday, and the whole week are percentages based upon the average recorded flow of all 30 count points, which is benchmarked at 100 percent. The chart shows the indexed count points relative to the average pedestrian flow, and indicates the locational hierarchy throughout the centre.
© PMRS 1998 CENTRE CENTRE - LUTON - NO OCCUPIER STREET & ADDRESS PRECISE COUNT POINT LOCATION 1 ICELAND 51-63 Park Street Pavement width counted outside entrance on Park Street 2 PIZZA HUT 10 Park Street Pavement width counted outside entrance on Park Street 3 BRITISH GAS 46-48 Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 4 SWEATERSHOP 22 Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 5 SHOPARAMA 7-9 Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 6 MOTHERCARE 31-35 Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 7 VACANT 5G Arndale Centre First floor, a distance of 20ft was counted outside entrance in The Arndale Centre 8 TOP SHOP 65-67 Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 9 DEBENHAMS 56-80 Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 10 OLYMPUS SPORTS 92 Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 11 VACANT Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 12 DOROTHY PERKINS 134-138 Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 13 LITTLEWOODS / INDEX Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 14 C & A 141-147 Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 15 BT SHOP 190-192 Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 16 HALIFAX 176-180 Arndale Centre A distance of 20ft was counted outside entrance in The Arndale Centre 17 LLOYDS BANK 38-60 George Street A distance of 20ft was counted from Arndale side of Bank 18 MCDONALDS Royal London Mall Full width of pedestrian mall counted outside entrance in Royal London Mall 19 MARKS & SPENCER 40-44 George Street A distance of 20ft was counted outside entrance on George Street 20 DEBENHAMS George Street Pavement width counted outside entrance on George Street 21 JUST JEANS 39 George Street A distance of 20ft was counted outside entrance on George Street 22 HOBBS 11 King Street Pavement width counted outside entrance on King Street 23 BHS 69-77 George Street A distance of 20ft was counted outside entrance on George Street 24 SKETCHLEY 29 Wellington Street Pavement width counted outside entrance on Wellington Street 25 ALAN BARTRAM TRAVEL 14 Wellington Street Pavement width counted outside entrance on Wellington Street 26 QS CLOTHING 74 George Street A distance of 20ft was counted outside entrance on George Street 27 AGE CONCERN 17 Manchester Street Pavement width counted outside entrance on Manchester Street 28 VACANT 33-39 Manchester Street Pavement width counted outside entrance on Manchester Street 29 WORKSHOP 1 New Bedford Road Pavement width counted outside entrance on New Bedford Road 30 CO-OP UNDERTAKERS 37 New Bedford Road Pavement width counted outside entrance on New Bedford Road LUTON - 1997
FRIDAY SATURDAY WEEK NO OCCUPIER STREET & ADDRESS NOTE COUNT INDEX COUNT INDEX COUNT INDEX 1 ICELAND 51-63 Park Street 6.00 88 4.44 47 24.57 65 2 PIZZA HUT 10 Park Street 3.24 48 3.54 38 15.95 42 3 BRITISH GAS 46-48 Arndale Centre 7.50 110 7.80 83 36.00 95 4 SWEATERSHOP 22 Arndale Centre 7.44 110 13.80 147 49.98 131 5 SHOPARAMA 7-9 Arndale Centre 7.08 104 9.30 99 38.54 101 6 MOTHERCARE 31-35 Arndale Centre 8.52 125 14.64 156 54.50 143 7 VACANT 5G Arndale Centre 2.88 42 3.60 38 15.25 40 8 TOP SHOP 65-67 Arndale Centre 13.62 200 22.68 242 85.41 224 9 DEBENHAMS 56-80 Arndale Centre 13.08 193 22.14 236 82.87 218 10 OLYMPUS SPORTS 92 Arndale Centre 9.24 136 14.04 150 54.78 144 11 VACANT Arndale Centre 6.66 98 8.52 91 35.72 94 12 DOROTHY PERKINS 134-138 Arndale Centre 11.82 174 19.32 206 73.27 193 13 LITTLEWOODS / INDEX Arndale Centre 12.12 178 19.26 205 73.84 194 14 C & A 141-147 Arndale Centre 7.44 110 12.06 129 45.88 121 15 BT SHOP 190-192 Arndale Centre 7.74 114 12.42 132 47.44 125 16 HALIFAX 176-180 Arndale Centre 7.14 105 9.18 98 38.40 101 17 LLOYDS BANK 38-60 George Street 5.94 87 6.12 65 28.38 75 18 MCDONALDS Royal London Mall T 7.20 106 8.16 87 36.14 95 19 MARKS & SPENCER 40-44 George Street 12.18 179 14.34 153 62.40 164 20 DEBENHAMS George Street 10.50 155 11.10 118 50.82 134 21 JUST JEANS 39 George Street 4.62 68 6.24 67 25.55 67 22 HOBBS 11 King Street 2.28 34 2.64 28 11.58 30 23 BHS 69-77 George Street 5.52 81 7.32 78 30.21 79 24 SKETCHLEY 29 Wellington Street 3.60 53 3.12 33 15.81 42 25 ALAN BARTRAM TRAVEL 14 Wellington Street 2.40 35 2.58 27 11.72 31 26 QS CLOTHING 74 George Street 5.88 87 10.26 109 37.98 100 27 AGE CONCERN 17 Manchester Street 2.82 42 2.94 31 13.55 36 28 VACANT 33-39 Manchester Street 2.94 43 3.18 34 14.40 38 29 WORKSHOP 1 New Bedford Road 3.18 47 3.30 35 15.25 40 30 CO-OP UNDERTAKERS 37 New Bedford Road 3.24 48 3.42 36 15.67 41 AVERAGE 6.79 100 9.38 100 38.06 100 RED - busiest recorded footfall totals COUNT - total counts for Friday/Saturday/full Week shown in thousands Note T - total street/mall width counted INDEX - refers to the percentage of the average flow (benchmarked at 100) CHART
LUTON - RANKED COUNT POINTS based on the indexed flow for the week
300
250
200
150
100 INDEXED PEDESTRIAN FLOW PEDESTRIAN INDEXED 50
0 8 9 13 12 19 10 6 20 4 15 14 5 16 26 18 3 11 23 17 21 1 2 24 30 7 29 28 27 25 22 COUNT POINTS
WEEK SATURDAY FRIDAY
The 100 index is the benchmark, and refers to the average flow for the centre. Count points with indices greater than 100 have pedestrian flow above the centre's average. 4 POWER COURT, LUTON Retail Capacity and impact Assessment November 2005
APPENDIX 6
HOUSEHOLD SURVEY RESULTS Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Total 992 100.0% 156 100.0% 57 100.0% 38 100.0% 48 100.0% 24 100.0% 44 100.0% 79 100.0% 112 100.0%
Hemel Hempstead, J Sainsbury, London Road, Apsley Mill 37 3.7% 0 .0% 0 .0% 2 5.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Asda, Wigmore Hall Centre, Wigmore Lane 32 3.3% 30 19.4% 0 .0% 1 3.3% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0%
Dunstable, Tesco, Icknield Way, Skimpot Road 32 3.2% 19 12.4% 0 .0% 1 1.7% 10 21.7% 1 3.6% 0 .0% 0 .0% 0 .0%
Hatfield, Tesco, Great North Way 31 3.1% 0 .0% 1 1.7% 2 5.0% 0 .0% 0 .0% 1 1.7% 0 .0% 1 1.1% Stevenage, Tesco, The Forum 29 3.0% 0 .0% 3 5.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 26 23.7%
St Albans, J Sainsbury, Everard Close 28 2.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Royston, Tesco, Old North Road 24 2.4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 23 29.2% 1 1.1% Hatfield, Asda, 98 Town Centre 24 2.4% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Dunstable, J Sainsbury, 2-8 Luton Road 23 2.3% 4 2.3% 0 .0% 1 3.3% 16 33.3% 1 3.6% 0 .0% 0 .0% 0 .0%
Dunstable, Asda, Court Drive 22 2.2% 5 3.1% 0 .0% 0 .0% 13 26.7% 1 5.5% 0 .0% 0 .0% 0 .0%
Stevenage, J Sainsbury, The Poplars, Magpie Crescent 22 2.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 22 19.4%
Luton, J Sainsbury, 34 Dunstable Road, Bury Park 21 2.1% 21 13.2% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0%
Baldock, Tesco Extra, 58 High Street 21 2.1% 0 .0% 4 6.9% 0 .0% 0 .0% 0 .0% 1 3.3% 16 20.0% 0 .0%
Letchworth, Morrisons, Broadway 21 2.1% 0 .0% 5 8.6% 0 .0% 0 .0% 0 .0% 1 3.3% 11 13.8% 2 2.2%
Watford, Asda Wal-Mart Supercentre, Odhams Trading Estate, S 19 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Luton, J Sainsbury, Bramingham Park, Quantock Rise, Off Newb 18 1.8% 18 11.6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Tesco Metro, 57-59 Arndale Centre 18 1.8% 17 10.9% 0 .0% 0 .0% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0%
Hitchin, J Sainsbury, Whinbush Road 15 1.5% 1 .8% 13 22.4% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.5% 0 .0%
Leighton Buzzard, Tesco, Vimy Road 15 1.5% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0%
Chesham, J Sainsbury, Elgiva Lane 14 1.4% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Luton Town Centre, Local Stores 14 1.4% 13 8.5% 0 .0% 0 .0% 0 .0% 1 3.6% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Welwyn Garden City, Safeway, 40 Black Fan Road 13 1.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1%
Hemel Hempstead, Local Stores 13 1.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Biggleswade, J Sainsbury, Bells Brook 13 1.3% 0 .0% 3 5.2% 0 .0% 0 .0% 0 .0% 10 23.3% 0 .0% 0 .0%
Harpenden, J Sainsbury, 31 High Street 13 1.3% 0 .0% 0 .0% 11 28.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
London Colney, J Sainsbury, Barnet Road, Colney Park 12 1.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Watford, J Sainsbury, Dome Roundabout, North Western Avenue 12 1.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Bedford, Tesco, Cardington Road 12 1.2% 0 .0% 0 .0% 0 .0% 0 .0% 1 5.5% 8 18.3% 0 .0% 1 1.1%
Berkhamsted, Waitrose, St Johns Well Lane 11 1.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1%
Flitwick, Tesco, Coniston Road 11 1.1% 0 .0% 0 .0% 0 .0% 0 .0% 9 38.2% 0 .0% 0 .0% 0 .0% Tring, Tesco, London Road 10 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Stevenage, J Sainsbury, Corey's Mill, Hitchin Road 9 .9% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 7 6.5%
Harpenden, Waitrose, 3-7 Leyton Road 9 .9% 0 .0% 1 1.7% 8 21.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Hitchin, Safeway, The Lairage, Bedford Road 9 .9% 0 .0% 8 13.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1%
Aylesbury, Tesco, Tring Road 9 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Borehamwood, Tesco Extra, Shenley Road 9 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Leighton Buzzard, Safeway, Lake Street 8 .8% 0 .0% 0 .0% 0 .0% 2 3.3% 0 1.8% 0 .0% 0 .0% 0 .0%
Letchworth, J Sainsbury, Letchworth Business Park, Third Ave 8 .8% 0 .0% 2 3.4% 0 .0% 0 .0% 0 .0% 0 .0% 6 7.7% 0 .0%
Stevenage, Local Stores 8 .8% 0 .0% 2 3.4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 6 5.4% Hertford, Tesco, Ware Road 8 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.7% 2 3.1% 5 4.3%
Kempston, J Sainsbury, 252-274 Bedford Road, The Saxon Centr 7 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 5.0% 0 .0% 0 .0%
St Albans, Tesco Metro, 67 St Peters Street 7 .7% 0 .0% 0 .0% 1 3.3% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Milton Keynes, Tesco Extra, 1 Winchester Circus, Kingston 6 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0%
St Albans, Safeway, 244 Hatfield Road 6 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Rickmansworth, Tesco, Frogmore Walk, Harefield Road 6 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Amersham, Tesco, 19 London Road 6 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1%
Stevenage, Tesco, Broadwater Retail Park, London Road 6 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.5% 5 4.3%
Luton, Iceland, 171-177 Marsh Road, Leagrave 6 .6% 5 3.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Aylesbury, Tesco, Broadfields Retail Park, Bicester Road 6 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Leighton Buzzard, Waitrose, 9 The Bossard Centre 5 .5% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0%
Harpenden, Somerfield, 130 Southdown Road 5 .5% 0 .0% 0 .0% 4 10.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Welwyn Garden City, Waitrose, Bridge Road 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Chesham, Waitrose, The Backs 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Biggleswade, Somerfield, 20-21 Market Place 4 .4% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 3 6.7% 0 .0% 0 .0%
Potters Bar, Tesco, Mutton Lane 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Welwyn Garden City, J Sainsbury, 40-44 Church Road 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Bury Park District Centre, Local Stores, Bury Park District 4 .4% 4 2.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Ware, Tesco, 43-47 High Street 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.2% Letchworth, Local Stores 3 .3% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.5% 0 .0%
Bedford, J Sainsbury, Fairfield Park, 90 Clapham Road 3 .3% 1 .8% 0 .0% 0 .0% 0 .0% 0 1.8% 1 1.7% 0 .0% 0 .0%
Hertford, Iceland, 140-144 Fore Street 3 .3% 0 .0% 1 1.7% 1 1.7% 0 .0% 0 1.8% 0 .0% 0 .0% 1 1.1%
Beaconsfield, Waitrose, Penn Road 3 .3% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0%
Shefford, Somerfield, High Street 3 .3% 0 .0% 2 3.4% 0 .0% 0 .0% 0 1.8% 1 1.7% 0 .0% 0 .0% St Albans, Local Stores 3 .3% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
St Albans, Waitrose, 1 Ermine Close, Mayne Avenue 3 .3% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Bromham, Budgens, 100 Stagsden Road 3 .3% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.5% 0 .0%
Watford, Somerfield, 11 Parade, Carpenders Park 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Royston, Somerfield, Baldock Street 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.1% 0 .0%
Stotfold, Co-op, High Street 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.1% 0 .0%
Bishops Stortford, Waitrose, Northgate End 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1%
Wigmore District Centre, Local Stores, Wigmore District Cent 2 .2% 2 1.6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Bishops Stortford, Tesco, Bishops Park Centre, Lancaster Way 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.2%
Hertford, Waitrose, Bircherley Green Shopping Centre 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.2%
Hoddesdon, J Sainsbury, Brewery Road 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.2%
Ware, Tesco, 5-6 West Street 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.2%
Milton Keynes, Tesco, Watling Street, Bletchley 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Biggleswade, Iceland, 9/10 Grove Court, Station Road 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 5.0% 0 .0% 0 .0%
Dunstable, Iceland, 66 High Street North 2 .2% 1 .8% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0%
Cambridge, Morrisons, Broad Street, Cambourne 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0%
Bletchley, J Sainsbury, 27 The Concourse, Brunel Centre 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Potters Bar, J Sainsbury, 7 Sainsbury Centre, Drakes Lane 2 .2% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Bedford, Tesco, Riverfield Drive 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 3.3% 0 .0% 0 .0%
Dunstable, Somerfield, 2-10 The Broadwalk 1 .1% 0 .0% 0 .0% 1 1.7% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0%
Harpenden, Local Stores 1 .1% 0 .0% 0 .0% 1 3.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Hatfield, Iceland, 76-78 Town Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
London Colney, Co-op, Haseldine Road 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
St Albans, Budgens, 33 The Quandrant, Marshalswick 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Stevenage, Iceland, 4-6 The Forum 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Welwyn Garden City, Somerfield, 13-15 Cole Green Lane 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Letchworth, Kwik Save, 7 The Parade, Southfields 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.5% 0 .0%
Luton, Iceland, 51-61 Park Street 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Buntingford, Co-op, Station Road 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1%
Buntingford, Somerfield, 65-67 High Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1%
Stevenage, Waitrose, 74a High Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1%
Barton Le Clay, Co-op, 85-87 Bedford Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.8% 1 1.7% 0 .0% 0 .0%
Shefford, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.8% 1 1.7% 0 .0% 0 .0%
Cranfield, Budgens, 55-57 High Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Milton Keynes, J Sainsbury, 703 Avebury Boulevard, Secklow G 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Letchworth, Iceland, 16-20 Central Approach 1 .1% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Aylesbury, J Sainsbury, 13-19 Buckingham Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Beaconsfield, J Sainsbury, Maxwell Road 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Great Missenden, Somerfield, Station Approach 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Wendover, Budgens, High Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Biggleswade, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0%
Cambridge, J Sainsbury, Brooks Road, Coldhams Lane 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0%
Sandy, Budgens, Market Square 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0%
St Neots, Rainbow, Old Great North Road, Eaton Socon 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % St Neots, Waitrose, Priory Lane 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0%
Milton Keynes, Tesco, McConnell Drive, Wolverton 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Hemel Hempstead, Tesco, 1.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Jarman Way Stevenage, Asda, Monkswood 10 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 10 8.6% Way Watford, Tesco, High Street 10 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hemel Hempstead, Asda, The 7 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Marlows, Bacon Thorpe, Hillfield Hemel Hempstead, Sainsburys, 7 .7% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Woodhall Farm Estate Bramingham, Sainsburys, Park 5 .5% 5 3.1% 0 .0% 0 .0% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0% Centre Hemel Hempstead, Tesco, Henry 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Wells Sq, Grove Hill Flitwick, Tesco, High Street 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 2 7.3% 0 .0% 0 .0% 0 .0% Bletchley, Tesco, Watling St 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Cambourne, Local Stores 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.1% 0 .0% Apsley Mills, Sainsbury, London 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Rd, Hemel Hempstead Other Leighton Buzzard, Aldi, Vimy 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.5% 0 .0% Road Linslade, Local Stores 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.5% 0 .0% Bedford, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Nisa, Purley Centre, Luton 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Radlett, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Radlett, Sainsbury, Watling Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Shenley, Tesco, Andrews Close, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Porters Park Drive Watford, Costco, Hartspring Lane 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford, Sainsburys, Albert Road 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% South Baldock, Tesco, High Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.5% 0 .0% Cheshunt, Marks and Spencers, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.5% 0 .0% Brookfield Centre, Halfhide La Hitchin, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.5% 0 .0% Stevenage, Lidl, The Forum 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.5% 0 .0% Centre (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Kings Langley, Chipperfield 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Larder, Chipperfield, The Street Brent Cross Shopping Centre, 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Waitrose, Hendon Way Leagrave, Local Stores 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Luton, Co-op, Biscot Road 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Luton, Tesco, Calverton Road 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Ware, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1% Milton Keynes, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hitchin, Netto, Queen Street 1 .1% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% High Wycombe, Sainsburys, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Dovecote Rd Barton le Clay, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 3.6% 0 .0% 0 .0% 0 .0% Other Houghton Regis, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% Houghton Regis, Netto, High St 1 .1% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% Bedford, Marks and Spencer, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% Midland Road Biggleswade, Rainbow, Bonds 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% Lane St Neots (Eynesbury), Tesco, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% Barford Road Luton, Aldi, Laporte Retail Park 1 .1% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Bedford, Co-op, Marston 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Moretaine, Station Road Bletchley, Kwik Save, Abbot St 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Woburn Sands, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Zone 9 10 11 12 Num % Num % Num % Num % Total 207 100.0% 145 100.0% 52 100.0% 31 100.0%
Hemel Hempstead, J Sainsbury, London Road, Apsley Mill 1 .6% 34 23.3% 0 .0% 0 .0%
Luton, Asda, Wigmore Hall Centre, Wigmore Lane 0 .0% 0 .0% 0 .0% 0 .0%
Dunstable, Tesco, Icknield Way, Skimpot Road 0 .0% 0 .0% 1 1.7% 0 .0%
Hatfield, Tesco, Great North Way 26 12.4% 0 .0% 0 .0% 1 1.7% Stevenage, Tesco, The Forum 0 .0% 0 .0% 0 .0% 0 .0%
St Albans, J Sainsbury, Everard Close 27 12.9% 1 .8% 0 .0% 0 .0%
Royston, Tesco, Old North Road 0 .0% 0 .0% 0 .0% 0 .0% Hatfield, Asda, 98 Town Centre 23 11.2% 0 .0% 0 .0% 0 .0%
Dunstable, J Sainsbury, 2-8 Luton Road 0 .0% 1 .8% 0 .0% 0 .0%
Dunstable, Asda, Court Drive 1 .6% 1 .8% 0 .0% 1 1.7%
Stevenage, J Sainsbury, The Poplars, Magpie Crescent 0 .0% 0 .0% 0 .0% 0 .0%
Luton, J Sainsbury, 34 Dunstable Road, Bury Park 0 .0% 0 .0% 0 .0% 0 .0%
Baldock, Tesco Extra, 58 High Street 0 .0% 0 .0% 0 .0% 0 .0%
Letchworth, Morrisons, Broadway 1 .6% 0 .0% 0 .0% 0 .0%
Watford, Asda Wal-Mart Supercentre, Odhams Trading Estate, S 17 8.2% 2 1.7% 0 .0% 0 .0%
Luton, J Sainsbury, Bramingham Park, Quantock Rise, Off Newb 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Tesco Metro, 57-59 Arndale Centre 0 .0% 0 .0% 0 .0% 1 1.7%
Hitchin, J Sainsbury, Whinbush Road 0 .0% 0 .0% 0 .0% 0 .0%
Leighton Buzzard, Tesco, Vimy Road 0 .0% 0 .0% 13 25.0% 1 3.3%
Chesham, J Sainsbury, Elgiva Lane 0 .0% 13 9.2% 0 .0% 0 .0%
Luton Town Centre, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Zone 9 10 11 12 Num % Num % Num % Num %
Welwyn Garden City, Safeway, 40 Black Fan Road 12 5.9% 0 .0% 0 .0% 0 .0%
Hemel Hempstead, Local Stores 0 .0% 13 9.2% 0 .0% 0 .0%
Biggleswade, J Sainsbury, Bells Brook 0 .0% 0 .0% 0 .0% 0 .0%
Harpenden, J Sainsbury, 31 High Street 1 .6% 1 .8% 0 .0% 0 .0%
London Colney, J Sainsbury, Barnet Road, Colney Park 12 5.9% 0 .0% 0 .0% 0 .0%
Watford, J Sainsbury, Dome Roundabout, North Western Avenue 11 5.3% 1 .8% 0 .0% 0 .0%
Bedford, Tesco, Cardington Road 0 .0% 0 .0% 0 .0% 2 5.0%
Berkhamsted, Waitrose, St Johns Well Lane 0 .0% 8 5.8% 2 3.3% 0 .0%
Flitwick, Tesco, Coniston Road 0 .0% 0 .0% 0 .0% 2 6.7% Tring, Tesco, London Road 0 .0% 5 3.3% 5 10.0% 0 .0%
Stevenage, J Sainsbury, Corey's Mill, Hitchin Road 1 .6% 0 .0% 0 .0% 0 .0%
Harpenden, Waitrose, 3-7 Leyton Road 0 .0% 0 .0% 0 .0% 0 .0%
Hitchin, Safeway, The Lairage, Bedford Road 0 .0% 0 .0% 0 .0% 0 .0%
Aylesbury, Tesco, Tring Road 0 .0% 1 .8% 8 15.0% 0 .0%
Borehamwood, Tesco Extra, Shenley Road 7 3.5% 1 .8% 0 .0% 0 .0%
Leighton Buzzard, Safeway, Lake Street 0 .0% 0 .0% 6 11.7% 0 .0%
Letchworth, J Sainsbury, Letchworth Business Park, Third Ave 0 .0% 0 .0% 0 .0% 0 .0%
Stevenage, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Hertford, Tesco, Ware Road 0 .0% 0 .0% 0 .0% 0 .0%
Kempston, J Sainsbury, 252-274 Bedford Road, The Saxon Centr 0 .0% 0 .0% 0 .0% 5 16.7%
St Albans, Tesco Metro, 67 St Peters Street 5 2.4% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Zone 9 10 11 12 Num % Num % Num % Num %
Milton Keynes, Tesco Extra, 1 Winchester Circus, Kingston 0 .0% 0 .0% 0 .0% 6 18.3%
St Albans, Safeway, 244 Hatfield Road 6 2.9% 0 .0% 0 .0% 0 .0%
Rickmansworth, Tesco, Frogmore Walk, Harefield Road 0 .0% 6 4.2% 0 .0% 0 .0%
Amersham, Tesco, 19 London Road 0 .0% 5 3.3% 0 .0% 0 .0%
Stevenage, Tesco, Broadwater Retail Park, London Road 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Iceland, 171-177 Marsh Road, Leagrave 0 .0% 0 .0% 1 1.7% 0 .0%
Aylesbury, Tesco, Broadfields Retail Park, Bicester Road 0 .0% 1 .8% 4 8.3% 0 .0%
Leighton Buzzard, Waitrose, 9 The Bossard Centre 0 .0% 0 .0% 3 6.7% 1 3.3%
Harpenden, Somerfield, 130 Southdown Road 1 .6% 0 .0% 0 .0% 0 .0%
Welwyn Garden City, Waitrose, Bridge Road 5 2.4% 0 .0% 0 .0% 0 .0%
Chesham, Waitrose, The Backs 0 .0% 4 2.5% 1 1.7% 0 .0%
Biggleswade, Somerfield, 20-21 Market Place 0 .0% 0 .0% 0 .0% 0 .0%
Potters Bar, Tesco, Mutton Lane 4 1.8% 0 .0% 0 .0% 0 .0%
Welwyn Garden City, J Sainsbury, 40-44 Church Road 4 1.8% 0 .0% 0 .0% 0 .0%
Bury Park District Centre, Local Stores, Bury Park District 0 .0% 0 .0% 0 .0% 0 .0%
Ware, Tesco, 43-47 High Street 1 .6% 0 .0% 0 .0% 0 .0% Letchworth, Local Stores 1 .6% 0 .0% 0 .0% 0 .0%
Bedford, J Sainsbury, Fairfield Park, 90 Clapham Road 0 .0% 0 .0% 0 .0% 1 3.3%
Hertford, Iceland, 140-144 Fore Street 0 .0% 0 .0% 0 .0% 0 .0%
Beaconsfield, Waitrose, Penn Road 0 .0% 2 1.7% 0 .0% 0 .0%
Shefford, Somerfield, High Street 0 .0% 0 .0% 0 .0% 0 .0% St Albans, Local Stores 2 1.2% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Zone 9 10 11 12 Num % Num % Num % Num %
St Albans, Waitrose, 1 Ermine Close, Mayne Avenue 2 1.2% 0 .0% 0 .0% 0 .0%
Bromham, Budgens, 100 Stagsden Road 0 .0% 0 .0% 0 .0% 1 1.7%
Watford, Somerfield, 11 Parade, Carpenders Park 2 1.2% 0 .0% 0 .0% 0 .0%
Royston, Somerfield, Baldock Street 0 .0% 0 .0% 0 .0% 0 .0%
Stotfold, Co-op, High Street 0 .0% 0 .0% 0 .0% 0 .0%
Bishops Stortford, Waitrose, Northgate End 1 .6% 0 .0% 0 .0% 0 .0%
Wigmore District Centre, Local Stores, Wigmore District Cent 0 .0% 0 .0% 0 .0% 0 .0%
Bishops Stortford, Tesco, Bishops Park Centre, Lancaster Way 0 .0% 0 .0% 0 .0% 0 .0%
Hertford, Waitrose, Bircherley Green Shopping Centre 0 .0% 0 .0% 0 .0% 0 .0%
Hoddesdon, J Sainsbury, Brewery Road 0 .0% 0 .0% 0 .0% 0 .0%
Ware, Tesco, 5-6 West Street 0 .0% 0 .0% 0 .0% 0 .0%
Milton Keynes, Tesco, Watling Street, Bletchley 0 .0% 1 .8% 0 .0% 1 3.3%
Biggleswade, Iceland, 9/10 Grove Court, Station Road 0 .0% 0 .0% 0 .0% 0 .0%
Dunstable, Iceland, 66 High Street North 0 .0% 0 .0% 0 .0% 0 .0%
Cambridge, Morrisons, Broad Street, Cambourne 1 .6% 0 .0% 0 .0% 0 .0%
Bletchley, J Sainsbury, 27 The Concourse, Brunel Centre 0 .0% 0 .0% 1 1.7% 1 3.3%
Potters Bar, J Sainsbury, 7 Sainsbury Centre, Drakes Lane 1 .6% 0 .0% 0 .0% 0 .0%
Bedford, Tesco, Riverfield Drive 0 .0% 0 .0% 0 .0% 0 .0%
Dunstable, Somerfield, 2-10 The Broadwalk 0 .0% 0 .0% 0 .0% 0 .0%
Harpenden, Local Stores 0 .0% 0 .0% 0 .0% 0 .0%
Hatfield, Iceland, 76-78 Town Centre 1 .6% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Zone 9 10 11 12 Num % Num % Num % Num %
London Colney, Co-op, Haseldine Road 1 .6% 0 .0% 0 .0% 0 .0%
St Albans, Budgens, 33 The Quandrant, Marshalswick 1 .6% 0 .0% 0 .0% 0 .0%
Stevenage, Iceland, 4-6 The Forum 1 .6% 0 .0% 0 .0% 0 .0%
Welwyn Garden City, Somerfield, 13-15 Cole Green Lane 1 .6% 0 .0% 0 .0% 0 .0%
Letchworth, Kwik Save, 7 The Parade, Southfields 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Iceland, 51-61 Park Street 0 .0% 0 .0% 0 .0% 0 .0% Buntingford, Co-op, Station Road 0 .0% 0 .0% 0 .0% 0 .0%
Buntingford, Somerfield, 65-67 High Street 0 .0% 0 .0% 0 .0% 0 .0%
Stevenage, Waitrose, 74a High Street 0 .0% 0 .0% 0 .0% 0 .0%
Barton Le Clay, Co-op, 85-87 Bedford Street 0 .0% 0 .0% 0 .0% 0 .0%
Shefford, Local Stores 0 .0% 0 .0% 0 .0% 0 .0%
Cranfield, Budgens, 55-57 High Street 0 .0% 0 .0% 0 .0% 1 3.3%
Milton Keynes, J Sainsbury, 703 Avebury Boulevard, Secklow G 0 .0% 0 .0% 0 .0% 1 3.3%
Letchworth, Iceland, 16-20 Central Approach 0 .0% 0 .0% 0 .0% 0 .0%
Aylesbury, J Sainsbury, 13-19 Buckingham Street 0 .0% 0 .0% 1 1.7% 0 .0%
Beaconsfield, J Sainsbury, Maxwell Road 0 .0% 0 .0% 1 1.7% 0 .0%
Great Missenden, Somerfield, Station Approach 0 .0% 0 .0% 1 1.7% 0 .0%
Wendover, Budgens, High Street 0 .0% 0 .0% 1 1.7% 0 .0% Biggleswade, Local Stores 0 .0% 0 .0% 0 .0% 0 .0%
Cambridge, J Sainsbury, Brooks Road, Coldhams Lane 0 .0% 0 .0% 0 .0% 0 .0%
Sandy, Budgens, Market Square 0 .0% 0 .0% 0 .0% 0 .0%
St Neots, Rainbow, Old Great North Road, Eaton Socon 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Zone 9 10 11 12 Num % Num % Num % Num % St Neots, Waitrose, Priory Lane 0 .0% 0 .0% 0 .0% 0 .0%
Milton Keynes, Tesco, McConnell Drive, Wolverton 0 .0% 0 .0% 0 .0% 1 1.7%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Zone 9 10 11 12 Num % Num % Num % Num %
Hemel Hempstead, Tesco, 0 .0% 11 7.5% 0 .0% 0 Jarman Way Stevenage, Asda, Monkswood 0 .0% 0 .0% 0 .0% 0 .0% Way Watford, Tesco, High Street 9 4.1% 1 .8% 0 .0% 0 .0% Hemel Hempstead, Asda, The 0 .0% 7 5.0% 0 .0% 0 .0% Marlows, Bacon Thorpe, Hillfield Hemel Hempstead, Sainsburys, 0 .0% 6 4.2% 0 .0% 0 .0% Woodhall Farm Estate Bramingham, Sainsburys, Park 0 .0% 0 .0% 0 .0% 0 .0% Centre Hemel Hempstead, Tesco, Henry 0 .0% 4 2.5% 0 .0% 0 .0% Wells Sq, Grove Hill Flitwick, Tesco, High Street 0 .0% 0 .0% 0 .0% 1 3.3% Bletchley, Tesco, Watling St 0 .0% 0 .0% 0 .0% 3 8.3% Cambourne, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Apsley Mills, Sainsbury, London 0 .0% 2 1.7% 0 .0% 0 .0% Rd, Hemel Hempstead Other Leighton Buzzard, Aldi, Vimy 0 .0% 0 .0% 1 1.7% 0 .0% Road Linslade, Local Stores 0 .0% 0 .0% 1 1.7% 0 .0% Bedford, Local Stores 0 .0% 0 .0% 1 1.7% 1 1.7% Nisa, Purley Centre, Luton 1 .6% 0 .0% 0 .0% 0 .0% Radlett, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% Radlett, Sainsbury, Watling Street 1 .6% 0 .0% 0 .0% 0 .0% Shenley, Tesco, Andrews Close, 1 .6% 0 .0% 0 .0% 0 .0% Porters Park Drive Watford, Costco, Hartspring Lane 1 .6% 0 .0% 0 .0% 0 .0% Watford, Sainsburys, Albert Road 1 .6% 0 .0% 0 .0% 0 .0% South Baldock, Tesco, High Street 0 .0% 0 .0% 0 .0% 0 .0% Cheshunt, Marks and Spencers, 0 .0% 0 .0% 0 .0% 0 .0% Brookfield Centre, Halfhide La Hitchin, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Stevenage, Lidl, The Forum 0 .0% 0 .0% 0 .0% 0 .0% Centre (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q1. In which shop or shopping centre do you do most of your household's main food shopping?
Zone 9 10 11 12 Num % Num % Num % Num % Kings Langley, Chipperfield 0 .0% 1 .8% 0 .0% 0 .0% Larder, Chipperfield, The Street Brent Cross Shopping Centre, 0 .0% 0 .0% 0 .0% 0 .0% Waitrose, Hendon Way Leagrave, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Luton, Co-op, Biscot Road 0 .0% 0 .0% 0 .0% 0 .0% Luton, Tesco, Calverton Road 0 .0% 0 .0% 0 .0% 0 .0% Ware, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Milton Keynes, Local Stores 0 .0% 0 .0% 0 .0% 1 3.3% Hitchin, Netto, Queen Street 0 .0% 0 .0% 0 .0% 0 .0% High Wycombe, Sainsburys, 0 .0% 0 .0% 1 1.7% 0 .0% Dovecote Rd Barton le Clay, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Other Houghton Regis, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Houghton Regis, Netto, High St 0 .0% 0 .0% 0 .0% 0 .0% Bedford, Marks and Spencer, 0 .0% 0 .0% 0 .0% 0 .0% Midland Road Biggleswade, Rainbow, Bonds 0 .0% 0 .0% 0 .0% 0 .0% Lane St Neots (Eynesbury), Tesco, 0 .0% 0 .0% 0 .0% 0 .0% Barford Road Luton, Aldi, Laporte Retail Park 0 .0% 0 .0% 0 .0% 0 .0% Bedford, Co-op, Marston 0 .0% 0 .0% 0 .0% 1 1.7% Moretaine, Station Road Bletchley, Kwik Save, Abbot St 0 .0% 0 .0% 0 .0% 1 1.7% Woburn Sands, Local Stores 0 .0% 0 .0% 0 .0% 1 1.7%
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q2. How does your household normally travel to Q1?
Total Zone Num % 1 2 3 4 5 6 7 8 9 Num % Num % Num % Num % Num % Num % Num % Num % Num % Total 1000 100.0% 157 100.0% 59 100.0% 38 100.0% 48 100.0% 26 100.0% 44 100.0% 79 100.0% 113 100.0% 208 100.0% Car/van (as driver) 705 70.5% 99 63.1% 38 65.0% 27 71.7% 30 61.7% 18 70.0% 34 76.7% 62 78.5% 82 72.3% 141 67.8% Car/van (as passenger) 124 12.4% 16 10.0% 7 11.7% 4 10.0% 10 21.7% 2 8.3% 7 16.7% 7 9.2% 13 11.7% 30 14.6% Walk 83 8.3% 21 13.1% 6 10.0% 4 11.7% 4 8.3% 2 8.3% 0 .0% 4 4.6% 5 4.3% 19 9.4% Bus 55 5.5% 12 7.7% 4 6.7% 3 6.7% 2 5.0% 1 5.0% 3 6.7% 1 1.5% 10 8.5% 12 5.8% Taxi 9 .9% 6 3.8% 0 .0% 0 .0% 2 3.3% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Bicycle 3 .3% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.1% 0 .0% 0 .0% Motorcycle 3 .3% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1% 1 .6% Train 2 .2% 2 1.5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Goods Delivered 12 1.2% 1 .8% 2 3.3% 0 .0% 0 .0% 1 5.0% 0 .0% 2 3.1% 2 2.1% 1 .6% Other Mobility Vehicle 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.7% 0 .0% 0 .0% 0 .0% 1 .6% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q2. How does your household normally travel to Q1?
Zone 10 11 12 Num % Num % Num % Total 145 100.0% 52 100.0% 31 100.0% Car/van (as driver) 108 74.2% 39 75.0% 27 88.3% Car/van (as passenger) 19 13.3% 6 11.7% 2 5.0% Walk 13 9.2% 3 6.7% 2 5.0% Bus 4 2.5% 3 6.7% 0 .0% Taxi 0 .0% 0 .0% 0 .0% Bicycle 0 .0% 0 .0% 0 .0% Motorcycle 0 .0% 0 .0% 0 .0% Train 0 .0% 0 .0% 0 .0% Goods Delivered 1 .8% 0 .0% 1 1.7% Other Mobility Vehicle 0 .0% 0 .0% 0 .0%
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Total 908 100.0% 143 100.0% 50 100.0% 35 100.0% 42 100.0% 24 100.0% 42 100.0% 74 100.0% 99 100.0%
Luton Town Centre, Local Stores 40 4.4% 39 27.1% 0 .0% 1 1.8% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0% Hemel Hempstead, Local Stores 29 3.2% 0 .0% 0 .0% 1 3.6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Stevenage, Local Stores 22 2.4% 0 .0% 3 5.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 19 19.5% St Albans, Local Stores 19 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Dunstable, Local Stores 19 2.1% 5 3.4% 0 .0% 0 .0% 14 32.7% 1 3.6% 0 .0% 0 .0% 0 .0% Stevenage, Tesco, The Forum 15 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 14 14.6%
Watford, Asda Wal-Mart Supercentre, Odhams Trading Estate, S 13 1.5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Asda, Wigmore Hall Centre, Wigmore Lane 13 1.5% 13 9.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Baldock, Tesco Extra, 58 High Street 13 1.4% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 1 1.8% 11 14.8% 0 .0%
St Albans, J Sainsbury, Everard Close 11 1.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Harpenden, Local Stores 11 1.2% 2 1.7% 0 .0% 7 19.6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
St Albans, Tesco Metro, 67 St Peters Street 10 1.1% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Letchworth, Local Stores 10 1.1% 0 .0% 3 5.9% 0 .0% 0 .0% 0 .0% 0 .0% 5 6.6% 1 1.2% Letchworth, Morrisons, Broadway 10 1.1% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 1 1.8% 7 9.8% 1 1.2%
Dunstable, J Sainsbury, 2-8 Luton Road 10 1.1% 4 2.5% 0 .0% 0 .0% 6 15.4% 0 .0% 0 .0% 0 .0% 0 .0%
Leighton Buzzard, Local Stores 10 1.1% 0 .0% 1 2.0% 1 1.8% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% Welwyn Garden City, Local Stores 10 1.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2%
Welwyn Garden City, Safeway, 40 Black Fan Road 10 1.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2%
Dunstable, Tesco, Icknield Way, Skimpot Road 10 1.1% 2 1.7% 0 .0% 0 .0% 4 9.6% 0 .0% 0 .0% 0 .0% 0 .0%
Chesham, J Sainsbury, Elgiva Lane 10 1.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Luton, J Sainsbury, 34 Dunstable Road, Bury Park 10 1.1% 10 6.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Hemel Hempstead, J Sainsbury, London Road, Apsley Mill 10 1.0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0%
Hitchin, J Sainsbury, Whinbush Road 9 1.0% 0 .0% 8 15.7% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Hatfield, Asda, 98 Town Centre 9 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hatfield, Tesco, Great North Way 9 1.0% 0 .0% 1 2.0% 0 .0% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0%
Harpenden, J Sainsbury, 31 High Street 9 .9% 0 .0% 1 2.0% 8 21.4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Watford, J Sainsbury, Dome Roundabout, North Western Avenue 9 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Royston, Tesco, Old North Road 8 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 7 9.8% 1 1.2% Aylesbury, Local Stores 8 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2%
Radlett, Budgens, 361 Watling Street 7 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Tesco Metro, 57-59 Arndale Centre 7 .8% 7 5.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Stevenage, Tesco, Broadwater Retail Park, London Road 7 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 7 7.3%
Tring, Tesco, London Road 7 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Letchworth, J Sainsbury, Letchworth Business Park, Third Ave 7 .8% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 6 8.2% 0 .0%
Leighton Buzzard, Tesco, Vimy Road 7 .8% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 1 1.6% 0 .0%
Harpenden, Waitrose, 3-7 Leyton Road 7 .8% 2 1.7% 0 .0% 4 12.5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Hertford, Tesco, Ware Road 7 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 2 3.3% 4 3.7% Flitwick, Tesco, Coniston Road 6 .7% 0 .0% 0 .0% 0 .0% 0 .0% 6 23.6% 0 .0% 0 .0% 0 .0%
St Albans, Safeway, 244 Hatfield Road 6 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Berkhamsted, Waitrose, St Johns Well Lane 6 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Stevenage, J Sainsbury, The Poplars, Magpie Crescent 6 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 6 6.1%
Dunstable, Somerfield, 2-10 The Broadwalk 6 .6% 1 .8% 0 .0% 0 .0% 3 7.7% 0 .0% 0 .0% 0 .0% 0 .0%
Dunstable, Asda, Court Drive 6 .6% 0 .0% 0 .0% 0 .0% 4 9.6% 0 .0% 0 .0% 0 .0% 0 .0%
Luton, J Sainsbury, Bramingham Park, Quantock Rise, Off Newb 5 .6% 5 3.4% 0 .0% 0 .0% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0%
Hitchin, Safeway, The Lairage, Bedford Road 5 .6% 0 .0% 4 7.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Leighton Buzzard, Waitrose, 9 The Bossard Centre 5 .6% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0%
London Colney, J Sainsbury, Barnet Road, Colney Park 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Royston, Somerfield, Baldock Street 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 6.6% 0 .0%
Rickmansworth, Tesco, Frogmore Walk, Harefield Road 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Buntingford, Co-op, Station Road 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 4.9% Bedford, Tesco, Cardington Road 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 1 5.5% 3 7.0% 0 .0% 0 .0% Biggleswade, Local Stores 5 .5% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 4 8.8% 0 .0% 0 .0%
Harpenden, Somerfield, 130 Southdown Road 4 .5% 0 .0% 0 .0% 3 8.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Potters Bar, J Sainsbury, 7 Sainsbury Centre, Drakes Lane 4 .5% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
St Albans, Waitrose, 1 Ermine Close, Mayne Avenue 4 .5% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Leighton Buzzard, Safeway, Lake Street 4 .5% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0%
Shefford, Somerfield, High Street 4 .5% 0 .0% 3 5.9% 0 .0% 0 .0% 0 1.8% 1 1.8% 0 .0% 0 .0%
Biggleswade, Somerfield, 20-21 Market Place 4 .4% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 3 7.0% 0 .0% 0 .0%
Tring, Budgens, Frazier House, Dolphin Square 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Biggleswade, Iceland, 9/10 Grove Court, Station Road 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 8.8% 0 .0% 0 .0%
Welwyn Garden City, Waitrose, Bridge Road 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2%
Chorleywood, Budgens, 5/6 Lower Road 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Stevenage, Somerfield, 14-18 The Oval Pin Green 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 3.7%
Stevenage, Waitrose, 74a High Street 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 3.7%
Luton, Iceland, 48-52 George Street 3 .4% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Aylesbury, Tesco, Broadfields Retail Park, Bicester Road 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Barton Le Clay, Co-op, 85-87 Bedford Street 3 .3% 1 .8% 0 .0% 0 .0% 0 .0% 2 7.3% 0 .0% 0 .0% 0 .0%
Shefford, Local Stores 3 .3% 0 .0% 2 3.9% 0 .0% 0 .0% 1 3.6% 0 .0% 0 .0% 0 .0% Bedford, Tesco, Riverfield Drive 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 3.5% 0 .0% 0 .0%
Kempston, J Sainsbury, 252-274 Bedford Road, The Saxon Centr 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 3.5% 0 .0% 0 .0%
Borehamwood, Tesco Extra, Shenley Road 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Welwyn Garden City, Somerfield, 13-15 Cole Green Lane 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Berkhamsted, Tesco Metro, 160 High Street 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0%
Ware, Tesco, 43-47 High Street 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% Chesham, Waitrose, The Backs 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Bury Park District Centre, Local Stores, Bury Park District 2 .3% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Iceland, 51-61 Park Street 2 .3% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Wigmore District Centre, Local Stores, Wigmore District Cent 2 .3% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Knebworth, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.4% Ware, Tesco, 5-6 West Street 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.4%
Biggleswade, J Sainsbury, Bells Brook 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 5.3% 0 .0% 0 .0%
Bishops Stortford, Tesco, Bishops Park Centre, Lancaster Way 2 .2% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2%
Dagnell, Local Stores 2 .2% 1 .8% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0%
Buntingford, Somerfield, 65-67 High Street 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 1 1.2%
Amersham, Tesco, 19 London Road 2 .2% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Ampthill, Budgens, 9/11 Bedford Street 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0%
Aylesbury, Tesco, Tring Road 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Wendover, Budgens, High Street 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
St Albans, Budgens, 33 The Quandrant, Marshalswick 2 .2% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Stevenage, J Sainsbury, Corey's Mill, Hitchin Road 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.8% 0 .0% 0 .0% 1 1.2%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Hertford, Iceland, 140-144 Fore Street 2 .2% 0 .0% 1 2.0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Cranfield, Budgens, 55-57 High Street 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Sandy, Budgens, Market Square 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 3.5% 0 .0% 0 .0%
Abbots Langley, Budgens, 57 High Street 1 .1% 0 .0% 0 .0% 0 .0% 1 1.9% 0 1.8% 0 .0% 0 .0% 0 .0%
Beaconsfield, J Sainsbury, Maxwell Road 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
St Albans, Iceland, 128-144 Victoria Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Stopsley District Centre, Local Stores, Stopsley District Ce 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Watford, Somerfield, 11 Parade, Carpenders Park 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Saffron Valden, Waitrose, Hill Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0%
Stotfold, Co-op, High Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0%
Aylesbury, Somerfield, 66 Friars Square 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Buckingham, Tesco, London Road 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Dunstable, Iceland, 66 High Street North 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Kwik Save, Marsh Road, Leagrave 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Milton Keynes, Tesco Extra, 1 Winchester Circus, Kingston 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Aylesbury, J Sainsbury, 13-19 Buckingham Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Cambridge, J Sainsbury, 44 Sidney Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0%
Cambridge, Morrisons, Broad Street, Cambourne 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0%
Hatfield, Iceland, 76-78 Town Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Knebworth, Welcome (South East), 19 London Road 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Marsh Road District Centre, Local Stores, Marsh Road Distric 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Milton Keynes, Tesco, McConnell Drive, Wolverton 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Milton Keynes, Tesco, Watling Street, Bletchley 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Watford, Local Stores 12 1.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hemel, Hampstead, Tesco, 12 1.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Jarman Way Hitchin, Local Stores 11 1.2% 2 1.7% 5 9.8% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.3% 0 .0% Bedford, Local Stores 7 .8% 1 .8% 0 .0% 0 .0% 0 .0% 1 3.6% 1 3.5% 0 .0% 0 .0% Caddington, Co-op, Mannor Road 6 .7% 6 4.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hatfield, Local Stores 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Royston, Local Stores 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 6.6% 0 .0% Potton, Local Stores 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 10.5% 0 .0% 0 .0% Melbourn, Local Stores 4 .4% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.3% 0 .0% Chesham, Local Stores 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Chorleywood, Local Stores 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hertford, Local Stores 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.4% Linslade, Local Stores 3 .4% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Cranfield, Local Stores 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.8% 0 .0% 1 1.6% 0 .0% Woburn Sands, Local Stores 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0% Flitwick, Tesco, High Street 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 3 10.9% 0 .0% 0 .0% 0 .0% Other Hatfield Welham, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hatfield, Brookmans Park, Local 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Stores Hatfield, Co-op, Homestead Rd 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% London Conley, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Shenley, Tesco, Andrews Close, 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Porter's Park Drive Chipperfield, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hemel Hempstead, Asda, Hill 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Field Road Hemel Hempstead, Marks & 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Spencer, Marlowes Kings Langley, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Warners End (Hemel Hempstead), 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Local Stores Bramingham, Tesco, Park Centre 2 .3% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Luton, Co-op, Biscot Road 2 .3% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Stevenage, Asda, Monkswood 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.4% Way (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Wormley, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.4% Eaton Bray, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 2 5.8% 0 .0% 0 .0% 0 .0% 0 .0% Hitchin, Netto, Queen Street 2 .2% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% Toddington, Local Stores 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 2 9.1% 0 .0% 0 .0% 0 .0% Bletchley, Local Stores 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Milton Keynes, Local Stores 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Harpenden, Batford, Tesco, Lower 2 .2% 0 .0% 0 .0% 1 3.6% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% Luton Rd Codicote, Local Stores 2 .2% 0 .0% 2 3.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Henlow Camp, Local Stores 2 .2% 0 .0% 2 3.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Shefford, Somefield, High Street 2 .2% 0 .0% 2 3.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Leavesden, Local Stores 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% Houghton Conquest, Local Stores 2 .2% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% Shefford, Local Stores 2 .2% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% Luton, Marks & Spencer, George 2 .2% 1 .8% 0 .0% 0 .0% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0% Street Houghton Regis, Local Stores 2 .2% 0 .0% 0 .0% 0 .0% 2 3.8% 0 .0% 0 .0% 0 .0% 0 .0% Biggleswade, Co-op Rainbow, Other 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 3.5% 0 .0% 0 .0% Bonds Lane Biggleswade, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 3.5% 0 .0% 0 .0% Wilstead, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 3.5% 0 .0% 0 .0% Stoke Mandeville Village, 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Aylesbury, Local Stores Redbourn, Local Stores 1 .1% 0 .0% 0 .0% 1 3.6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Fleetville, Safeway, Hatfield Road 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Leverstock Green, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Radlett, Local stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Shenley, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% South Mimms, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford, Budgens, Watling Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford, Co-op, The Gossamers 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Welwyn Garden City, Co-op, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Shoplands, Knightsfield Welwyn Garden City, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Ashwell, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Baldock, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Cambourne (Cambridge), 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Morrisons, Broad Street Chesnut, M&S, Brookfield Centre, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Halfhide Lane Fowlmere, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Hitchin, Co-op, Mulberry Close, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Stotfold Newmarket, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Stotfold, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Weston, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Abbots Langley local stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Berkhamstead, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Chesham, Costcutter, Greenway 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Parade Hemel Hempstead, Sainsburys, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Woodhall Farm Estate Hemel Hempstead, Tesco, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Grovehill, Henry Wells Square Other Rickmansworth, M&S, High Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Sarratt, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford, M&S, High Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Bushmead, Local Stores 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% High Town, Local Stores 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Leagrave, Local Stores 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Luton, Budgens, Bushmead 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Centre Luton, Caddington, Co-op, Manor 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Road Luton, Local Stores 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Luton, Tesco, Sundon Park 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Slip End (Herts), Local Stores 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Knebworth, Co-op, London Road 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% Knebworth, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% Standon, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% Ware, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% Wootton, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Hitchin, Local Stores, Ickleford 1 .1% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Whitwell, Local Stores 1 .1% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Bedford, Co-op, Marston 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0% Moretaine, Station Road Andover, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Aylesbury, Marks & Spencer, High 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Street Christchurch, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Leighton Buzzard, Aldi, Vimy 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Road Leighton Buzzard, Co-op, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Clarence Rd Tring, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Other Wendover, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Flitwick, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 3.6% 0 .0% 0 .0% 0 .0% Bedford, M&S, Midland Rd 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% Langford 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% St Neots, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% London City Centre 1 .1% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Markyate, Local Stores 1 .1% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% St Albans, Local Stores 1 .1% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% St Albans, M&S, St Peters Street 1 .1% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Kempston, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Marston Mortaine, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Stewartby, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Stanmore, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.8% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Zone 9 10 11 12 Num % Num % Num % Num % Total 187 100.0% 135 100.0% 48 100.0% 29 100.0%
Luton Town Centre, Local Stores 0 .0% 0 .0% 0 .0% 1 1.8% Hemel Hempstead, Local Stores 0 .0% 28 20.5% 0 .0% 0 .0% Stevenage, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% St Albans, Local Stores 19 10.4% 0 .0% 0 .0% 0 .0% Dunstable, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Stevenage, Tesco, The Forum 0 .0% 0 .0% 0 .0% 0 .0%
Watford, Asda Wal-Mart Supercentre, Odhams Trading Estate, S 12 6.5% 1 .9% 0 .0% 0 .0%
Luton, Asda, Wigmore Hall Centre, Wigmore Lane 0 .0% 0 .0% 0 .0% 0 .0%
Baldock, Tesco Extra, 58 High Street 0 .0% 0 .0% 0 .0% 0 .0%
St Albans, J Sainsbury, Everard Close 11 5.8% 0 .0% 0 .0% 0 .0%
Harpenden, Local Stores 1 .6% 0 .0% 0 .0% 0 .0%
St Albans, Tesco Metro, 67 St Peters Street 9 4.5% 1 .9% 0 .0% 0 .0%
Letchworth, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% Letchworth, Morrisons, Broadway 0 .0% 0 .0% 0 .0% 0 .0%
Dunstable, J Sainsbury, 2-8 Luton Road 0 .0% 0 .0% 0 .0% 0 .0%
Leighton Buzzard, Local Stores 0 .0% 0 .0% 7 14.5% 1 1.8% Welwyn Garden City, Local Stores 9 4.5% 0 .0% 0 .0% 0 .0%
Welwyn Garden City, Safeway, 40 Black Fan Road 9 4.5% 0 .0% 0 .0% 0 .0%
Dunstable, Tesco, Icknield Way, Skimpot Road 1 .6% 1 .9% 1 1.8% 0 .0%
Chesham, J Sainsbury, Elgiva Lane 0 .0% 10 7.1% 0 .0% 0 .0%
Luton, J Sainsbury, 34 Dunstable Road, Bury Park 0 .0% 0 .0% 0 .0% 0 .0%
Hemel Hempstead, J Sainsbury, London Road, Apsley Mill 0 .0% 8 6.3% 0 .0% 0 .0%
Hitchin, J Sainsbury, Whinbush Road 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Zone 9 10 11 12 Num % Num % Num % Num % Hatfield, Asda, 98 Town Centre 9 4.5% 0 .0% 0 .0% 1 1.8% Hatfield, Tesco, Great North Way 6 3.2% 1 .9% 0 .0% 0 .0%
Harpenden, J Sainsbury, 31 High Street 0 .0% 0 .0% 0 .0% 0 .0%
Watford, J Sainsbury, Dome Roundabout, North Western Avenue 7 3.9% 1 .9% 0 .0% 0 .0%
Royston, Tesco, Old North Road 0 .0% 0 .0% 0 .0% 0 .0% Aylesbury, Local Stores 1 .6% 2 1.8% 3 7.3% 0 .0%
Radlett, Budgens, 361 Watling Street 7 3.9% 0 .0% 0 .0% 0 .0%
Luton, Tesco Metro, 57-59 Arndale Centre 0 .0% 0 .0% 0 .0% 0 .0%
Stevenage, Tesco, Broadwater Retail Park, London Road 0 .0% 0 .0% 0 .0% 0 .0%
Tring, Tesco, London Road 0 .0% 4 2.7% 3 7.3% 0 .0%
Letchworth, J Sainsbury, Letchworth Business Park, Third Ave 0 .0% 0 .0% 0 .0% 0 .0%
Leighton Buzzard, Tesco, Vimy Road 0 .0% 0 .0% 3 7.3% 2 5.3%
Harpenden, Waitrose, 3-7 Leyton Road 0 .0% 0 .0% 0 .0% 0 .0%
Hertford, Tesco, Ware Road 0 .0% 0 .0% 0 .0% 0 .0% Flitwick, Tesco, Coniston Road 0 .0% 0 .0% 0 .0% 1 1.8%
St Albans, Safeway, 244 Hatfield Road 6 3.2% 0 .0% 0 .0% 0 .0%
Berkhamsted, Waitrose, St Johns Well Lane 0 .0% 6 4.5% 0 .0% 0 .0%
Stevenage, J Sainsbury, The Poplars, Magpie Crescent 0 .0% 0 .0% 0 .0% 0 .0%
Dunstable, Somerfield, 2-10 The Broadwalk 0 .0% 0 .0% 1 1.8% 1 1.8%
Dunstable, Asda, Court Drive 0 .0% 1 .9% 0 .0% 1 1.8%
Luton, J Sainsbury, Bramingham Park, Quantock Rise, Off Newb 0 .0% 0 .0% 0 .0% 0 .0%
Hitchin, Safeway, The Lairage, Bedford Road 1 .6% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Zone 9 10 11 12 Num % Num % Num % Num %
Leighton Buzzard, Waitrose, 9 The Bossard Centre 0 .0% 0 .0% 4 9.1% 0 .0%
London Colney, J Sainsbury, Barnet Road, Colney Park 5 2.6% 0 .0% 0 .0% 0 .0%
Royston, Somerfield, Baldock Street 0 .0% 0 .0% 0 .0% 0 .0%
Rickmansworth, Tesco, Frogmore Walk, Harefield Road 0 .0% 5 3.6% 0 .0% 0 .0%
Buntingford, Co-op, Station Road 0 .0% 0 .0% 0 .0% 0 .0% Bedford, Tesco, Cardington Road 0 .0% 0 .0% 0 .0% 1 1.8% Biggleswade, Local Stores 0 .0% 0 .0% 0 .0% 0 .0%
Harpenden, Somerfield, 130 Southdown Road 0 .0% 1 .9% 0 .0% 0 .0%
Potters Bar, J Sainsbury, 7 Sainsbury Centre, Drakes Lane 4 1.9% 0 .0% 0 .0% 0 .0%
St Albans, Waitrose, 1 Ermine Close, Mayne Avenue 4 1.9% 0 .0% 0 .0% 0 .0%
Leighton Buzzard, Safeway, Lake Street 0 .0% 0 .0% 3 7.3% 0 .0%
Shefford, Somerfield, High Street 0 .0% 0 .0% 0 .0% 0 .0%
Biggleswade, Somerfield, 20-21 Market Place 0 .0% 0 .0% 0 .0% 0 .0%
Tring, Budgens, Frazier House, Dolphin Square 0 .0% 1 .9% 3 5.5% 0 .0%
Biggleswade, Iceland, 9/10 Grove Court, Station Road 0 .0% 0 .0% 0 .0% 0 .0%
Welwyn Garden City, Waitrose, Bridge Road 2 1.3% 0 .0% 0 .0% 0 .0%
Chorleywood, Budgens, 5/6 Lower Road 0 .0% 4 2.7% 0 .0% 0 .0%
Stevenage, Somerfield, 14-18 The Oval Pin Green 0 .0% 0 .0% 0 .0% 0 .0%
Stevenage, Waitrose, 74a High Street 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Iceland, 48-52 George Street 0 .0% 0 .0% 1 1.8% 0 .0%
Aylesbury, Tesco, Broadfields Retail Park, Bicester Road 0 .0% 1 .9% 2 3.6% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Zone 9 10 11 12 Num % Num % Num % Num %
Barton Le Clay, Co-op, 85-87 Bedford Street 0 .0% 0 .0% 0 .0% 0 .0%
Shefford, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Bedford, Tesco, Riverfield Drive 0 .0% 1 .9% 0 .0% 0 .0%
Kempston, J Sainsbury, 252-274 Bedford Road, The Saxon Centr 0 .0% 0 .0% 0 .0% 1 3.5%
Borehamwood, Tesco Extra, Shenley Road 2 1.3% 0 .0% 0 .0% 0 .0%
Welwyn Garden City, Somerfield, 13-15 Cole Green Lane 2 1.3% 0 .0% 0 .0% 0 .0%
Berkhamsted, Tesco Metro, 160 High Street 0 .0% 1 .9% 0 .0% 0 .0%
Ware, Tesco, 43-47 High Street 1 .6% 0 .0% 0 .0% 0 .0% Chesham, Waitrose, The Backs 0 .0% 2 1.8% 0 .0% 0 .0%
Bury Park District Centre, Local Stores, Bury Park District 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Iceland, 51-61 Park Street 0 .0% 0 .0% 0 .0% 0 .0%
Wigmore District Centre, Local Stores, Wigmore District Cent 0 .0% 0 .0% 0 .0% 0 .0%
Knebworth, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Ware, Tesco, 5-6 West Street 0 .0% 0 .0% 0 .0% 0 .0%
Biggleswade, J Sainsbury, Bells Brook 0 .0% 0 .0% 0 .0% 0 .0%
Bishops Stortford, Tesco, Bishops Park Centre, Lancaster Way 0 .0% 0 .0% 0 .0% 0 .0%
Dagnell, Local Stores 0 .0% 0 .0% 0 .0% 0 .0%
Buntingford, Somerfield, 65-67 High Street 0 .0% 0 .0% 0 .0% 0 .0%
Amersham, Tesco, 19 London Road 0 .0% 1 .9% 0 .0% 0 .0%
Ampthill, Budgens, 9/11 Bedford Street 0 .0% 0 .0% 1 1.8% 1 1.8%
Aylesbury, Tesco, Tring Road 0 .0% 0 .0% 2 3.6% 0 .0% Wendover, Budgens, High Street 0 .0% 0 .0% 2 3.6% 0 .0%
St Albans, Budgens, 33 The Quandrant, Marshalswick 0 .0% 0 .0% 0 .0% 1 1.8%
Stevenage, J Sainsbury, Corey's Mill, Hitchin Road 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Zone 9 10 11 12 Num % Num % Num % Num %
Hertford, Iceland, 140-144 Fore Street 0 .0% 0 .0% 0 .0% 0 .0%
Cranfield, Budgens, 55-57 High Street 0 .0% 0 .0% 0 .0% 2 5.3%
Sandy, Budgens, Market Square 0 .0% 0 .0% 0 .0% 0 .0%
Abbots Langley, Budgens, 57 High Street 0 .0% 0 .0% 0 .0% 0 .0%
Beaconsfield, J Sainsbury, Maxwell Road 1 .6% 0 .0% 0 .0% 0 .0%
St Albans, Iceland, 128-144 Victoria Street 1 .6% 0 .0% 0 .0% 0 .0%
Stopsley District Centre, Local Stores, Stopsley District Ce 1 .6% 0 .0% 0 .0% 0 .0%
Watford, Somerfield, 11 Parade, Carpenders Park 1 .6% 0 .0% 0 .0% 0 .0%
Saffron Valden, Waitrose, Hill Street 0 .0% 0 .0% 0 .0% 0 .0%
Stotfold, Co-op, High Street 0 .0% 0 .0% 0 .0% 0 .0%
Aylesbury, Somerfield, 66 Friars Square 0 .0% 1 .9% 0 .0% 0 .0%
Buckingham, Tesco, London Road 0 .0% 1 .9% 0 .0% 0 .0%
Dunstable, Iceland, 66 High Street North 0 .0% 0 .0% 0 .0% 0 .0%
Luton, Kwik Save, Marsh Road, Leagrave 0 .0% 0 .0% 0 .0% 0 .0%
Milton Keynes, Tesco Extra, 1 Winchester Circus, Kingston 0 .0% 0 .0% 0 .0% 1 3.5%
Aylesbury, J Sainsbury, 13-19 Buckingham Street 0 .0% 0 .0% 1 1.8% 0 .0%
Cambridge, J Sainsbury, 44 Sidney Street 0 .0% 0 .0% 0 .0% 0 .0%
Cambridge, Morrisons, Broad Street, Cambourne 0 .0% 0 .0% 0 .0% 0 .0%
Hatfield, Iceland, 76-78 Town Centre 0 .0% 0 .0% 0 .0% 1 1.8%
Knebworth, Welcome (South East), 19 London Road 0 .0% 0 .0% 0 .0% 1 1.8%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Zone 9 10 11 12 Num % Num % Num % Num %
Marsh Road District Centre, Local Stores, Marsh Road Distric 0 .0% 0 .0% 0 .0% 1 1.8%
Milton Keynes, Tesco, McConnell Drive, Wolverton 0 .0% 0 .0% 0 .0% 1 1.8%
Milton Keynes, Tesco, Watling Street, Bletchley 0 .0% 0 .0% 0 .0% 1 1.8%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Zone 9 10 11 12 Num % Num % Num % Num %
Watford, Local Stores 12 6.5% 0 .0% 0 .0% 0 Hemel, Hampstead, Tesco, 0 .0% 12 8.9% 0 .0% 0 .0% Jarman Way Hitchin, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% Bedford, Local Stores 0 .0% 0 .0% 1 1.8% 3 8.8% Caddington, Co-op, Mannor Road 0 .0% 0 .0% 0 .0% 0 .0% Hatfield, Local Stores 5 2.6% 0 .0% 0 .0% 0 .0% Royston, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Potton, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Melbourn, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Chesham, Local Stores 0 .0% 4 2.7% 0 .0% 0 .0% Chorleywood, Local Stores 0 .0% 4 2.7% 0 .0% 0 .0% Hertford, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% Linslade, Local Stores 0 .0% 0 .0% 1 1.8% 0 .0% Cranfield, Local Stores 0 .0% 0 .0% 0 .0% 2 5.3% Woburn Sands, Local Stores 0 .0% 0 .0% 0 .0% 3 8.8% Flitwick, Tesco, High Street 0 .0% 0 .0% 0 .0% 0 .0% Other Hatfield Welham, Local Stores 2 1.3% 0 .0% 0 .0% 0 .0% Hatfield, Brookmans Park, Local 2 1.3% 0 .0% 0 .0% 0 .0% Stores Hatfield, Co-op, Homestead Rd 2 1.3% 0 .0% 0 .0% 0 .0% London Conley, Local Stores 2 1.3% 0 .0% 0 .0% 0 .0% Shenley, Tesco, Andrews Close, 2 1.3% 0 .0% 0 .0% 0 .0% Porter's Park Drive Chipperfield, Local Stores 0 .0% 2 1.8% 0 .0% 0 .0% Hemel Hempstead, Asda, Hill 0 .0% 2 1.8% 0 .0% 0 .0% Field Road Hemel Hempstead, Marks & 0 .0% 2 1.8% 0 .0% 0 .0% Spencer, Marlowes Kings Langley, Local Stores 0 .0% 2 1.8% 0 .0% 0 .0% Warners End (Hemel Hempstead), 0 .0% 2 1.8% 0 .0% 0 .0% Local Stores Bramingham, Tesco, Park Centre 0 .0% 0 .0% 0 .0% 0 .0% Luton, Co-op, Biscot Road 0 .0% 0 .0% 0 .0% 0 .0% Stevenage, Asda, Monkswood 0 .0% 0 .0% 0 .0% 0 .0% Way (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Zone 9 10 11 12 Num % Num % Num % Num % Wormley, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Eaton Bray, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Hitchin, Netto, Queen Street 0 .0% 0 .0% 0 .0% 0 .0% Toddington, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Bletchley, Local Stores 0 .0% 0 .0% 0 .0% 2 7.0% Milton Keynes, Local Stores 0 .0% 0 .0% 0 .0% 2 7.0% Harpenden, Batford, Tesco, Lower 0 .0% 0 .0% 0 .0% 0 .0% Luton Rd Codicote, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Henlow Camp, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Shefford, Somefield, High Street 0 .0% 0 .0% 0 .0% 0 .0% Leavesden, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% Houghton Conquest, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Shefford, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Luton, Marks & Spencer, George 0 .0% 0 .0% 0 .0% 0 .0% Street Houghton Regis, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Biggleswade, Co-op Rainbow, Other 0 .0% 0 .0% 0 .0% 0 .0% Bonds Lane Biggleswade, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Wilstead, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Stoke Mandeville Village, 0 .0% 0 .0% 1 1.8% 1 1.8% Aylesbury, Local Stores Redbourn, Local Stores 0 .0% 0 .0% 0 .0% 0 .0%
Fleetville, Safeway, Hatfield Road 1 .6% 0 .0% 0 .0% 0 .0%
Leverstock Green, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% Radlett, Local stores 1 .6% 0 .0% 0 .0% 0 .0% Shenley, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% South Mimms, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% Watford, Budgens, Watling Street 1 .6% 0 .0% 0 .0% 0 .0% Watford, Co-op, The Gossamers 1 .6% 0 .0% 0 .0% 0 .0% Welwyn Garden City, Co-op, 1 .6% 0 .0% 0 .0% 0 .0% Shoplands, Knightsfield Welwyn Garden City, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% Ashwell, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Zone 9 10 11 12 Num % Num % Num % Num % Baldock, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Cambourne (Cambridge), 0 .0% 0 .0% 0 .0% 0 .0% Morrisons, Broad Street Chesnut, M&S, Brookfield Centre, 0 .0% 0 .0% 0 .0% 0 .0% Halfhide Lane Fowlmere, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Hitchin, Co-op, Mulberry Close, 0 .0% 0 .0% 0 .0% 0 .0% Stotfold Newmarket, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Stotfold, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Weston, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Abbots Langley local stores 0 .0% 1 .9% 0 .0% 0 .0% Berkhamstead, Local Stores 0 .0% 1 .9% 0 .0% 0 .0% Chesham, Costcutter, Greenway 0 .0% 1 .9% 0 .0% 0 .0% Parade Hemel Hempstead, Sainsburys, 0 .0% 1 .9% 0 .0% 0 .0% Woodhall Farm Estate Hemel Hempstead, Tesco, 0 .0% 1 .9% 0 .0% 0 .0% Grovehill, Henry Wells Square Other Rickmansworth, M&S, High Street 0 .0% 1 .9% 0 .0% 0 .0% Sarratt, Local Stores 0 .0% 1 .9% 0 .0% 0 .0% Watford, M&S, High Street 0 .0% 1 .9% 0 .0% 0 .0% Bushmead, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% High Town, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Leagrave, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Luton, Budgens, Bushmead 0 .0% 0 .0% 0 .0% 0 .0% Centre Luton, Caddington, Co-op, Manor 0 .0% 0 .0% 0 .0% 0 .0% Road Luton, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Luton, Tesco, Sundon Park 0 .0% 0 .0% 0 .0% 0 .0% Slip End (Herts), Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Knebworth, Co-op, London Road 0 .0% 0 .0% 0 .0% 0 .0% Knebworth, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Standon, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Ware, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Wootton, Local Stores 0 .0% 0 .0% 0 .0% 1 3.5% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q3. Where do you do most of your household's shopping for small scale 'top-up' food shopping?
Zone 9 10 11 12 Num % Num % Num % Num % Hitchin, Local Stores, Ickleford 0 .0% 0 .0% 0 .0% 0 .0% Whitwell, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Bedford, Co-op, Marston 0 .0% 0 .0% 0 .0% 1 1.8% Moretaine, Station Road Andover, Local Stores 0 .0% 0 .0% 1 1.8% 0 .0% Aylesbury, Marks & Spencer, High 0 .0% 0 .0% 1 1.8% 0 .0% Street Christchurch, Local Stores 0 .0% 0 .0% 1 1.8% 0 .0% Leighton Buzzard, Aldi, Vimy 0 .0% 0 .0% 1 1.8% 0 .0% Road Leighton Buzzard, Co-op, 0 .0% 0 .0% 1 1.8% 0 .0% Clarence Rd Tring, Local Stores 0 .0% 0 .0% 1 1.8% 0 .0% Other Wendover, Local Stores 0 .0% 0 .0% 1 1.8% 0 .0% Flitwick, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Bedford, M&S, Midland Rd 0 .0% 0 .0% 0 .0% 0 .0% Langford 0 .0% 0 .0% 0 .0% 0 .0% St Neots, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% London City Centre 0 .0% 0 .0% 0 .0% 0 .0% Markyate, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% St Albans, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% St Albans, M&S, St Peters Street 0 .0% 0 .0% 0 .0% 0 .0% Kempston, Local Stores 0 .0% 0 .0% 0 .0% 1 1.8% Marston Mortaine, Local Stores 0 .0% 0 .0% 0 .0% 1 1.8% Stewartby, Local Stores 0 .0% 0 .0% 0 .0% 1 1.8% Stanmore, Local Stores 0 .0% 0 .0% 0 .0% 0 .0%
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q4. In which town centre, freestanding store or retail park do you do most of your household's shopping for clothes, footwear and other fashion goods?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Total 948 100.0% 153 100.0% 55 100.0% 35 100.0% 44 100.0% 26 100.0% 40 100.0% 75 100.0% 107 100.0%
Stevenage town centre 139 14.7% 2 1.6% 22 39.3% 0 .0% 0 .0% 0 .0% 7 18.2% 29 38.7% 66 61.8% Luton town centre 119 12.5% 97 63.0% 1 1.8% 4 12.5% 8 18.2% 3 11.9% 1 1.8% 1 1.6% 0 .0% Milton Keynes town centre 106 11.2% 27 17.3% 1 1.8% 1 1.8% 17 38.2% 12 47.5% 4 10.9% 4 4.8% 0 .0% Watford town centre 91 9.6% 4 2.4% 1 1.8% 3 7.1% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1% St Albans town centre 75 7.9% 2 1.6% 0 .0% 9 26.8% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% Hemel Hempstead town centre 69 7.3% 1 .8% 1 1.8% 3 7.1% 0 .0% 0 1.7% 0 .0% 0 .0% 1 1.1% Welwyn Garden City (town centre) 39 4.1% 0 .0% 6 10.7% 3 8.9% 0 .0% 0 .0% 1 1.8% 0 .0% 8 7.9% Bedford town centre 35 3.7% 1 .8% 6 10.7% 0 .0% 0 .0% 5 20.3% 16 40.0% 0 .0% 0 .0% Cambridge town centre 25 2.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 19 25.8% 6 5.6% Dunstable town centre 21 2.2% 2 1.6% 0 .0% 0 .0% 14 32.7% 0 1.7% 1 1.8% 0 .0% 0 .0% Hatfield town centre 21 2.2% 1 .8% 0 .0% 2 5.4% 0 .0% 0 .0% 1 1.8% 0 .0% 1 1.1% Aylesbury town centre 21 2.2% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1% Retail Warehouses Bedford 6 .6% 0 .0% 1 1.8% 0 .0% 1 1.8% 2 6.8% 1 3.6% 0 .0% 0 .0% Retail Warehouses Milton Keynes 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 2 2.2% Amersham town centre 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1% Hertford town centre 2 .2% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1% High Wycombe town centre 2 .2% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% Retail Warehouses Watford 2 .2% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
St Albans Retail Park, Griffiths Way, St Albans 2 .2% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Focus, Letchworth Business Park, off Baldock Road, Letchwort 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Warehouse, Laporte Retail Park, Dallow Road, Luton 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0%
Retail Warehouses Cambridge 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Wigmore District Centre, Luton 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Luton Retail Park, Gypsey Lane, Luton 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Bishop's Stortford town centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1% Harlow town centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1%
Roaring Meg Retail Park, London Road, Stevenage 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1%
Northampton town centre 1 .1% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Monkswood Retail Park, Stevenage 1 .1% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q4. In which town centre, freestanding store or retail park do you do most of your household's shopping for clothes, footwear and other fashion goods?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Courts, Unit 1, The Roebuck Centre, London Road, Stevenage 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0%
Comet, Luton Retail Park, Gypsy Lane, Luton 1 .1% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q4. In which town centre, freestanding store or retail park do you do most of your household's shopping for clothes, footwear and other fashion goods?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
London City Centre 17 1.8% 4 2.4% 1 1.8% 1 1.8% 0 .0% 0 1.7% 0 .0% 0 .0% 0 .0% Brent Cross Shopping Centre, 12 1.3% 2 1.6% 0 .0% 1 1.8% 1 1.8% 0 .0% 0 .0% 0 .0% 2 2.2% Hendon, London Hitchin Town Centre 12 1.2% 0 .0% 8 14.3% 0 .0% 0 .0% 0 .0% 0 .0% 4 4.8% 0 .0% Harlequin Centre, Watford 9 1.0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Biggleswade Town Centre 7 .7% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 6 14.5% 0 .0% 0 .0% Letchworth, Local Stores 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 4.8% 1 1.1% The Luton Arndale Centre, Luton 5 .5% 5 3.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Leighton Buzzard, Local Stores 4 .5% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Harpenden, Local Stores 4 .5% 0 .0% 0 .0% 3 8.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford, Local Stores 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Lakeside Shopping Centre, West 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.2% Thurrock Kempston Retail Park, 3 .4% 0 .0% 1 1.8% 0 .0% 0 .0% 1 3.4% 0 .0% 0 .0% 0 .0% Bedfordshire Borehamwood, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% M&S, St Albans, St. Peters Street 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Other Royston City Centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.2% 0 .0% Brookfield Centre, Halfhide Lane, 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 1 1.1% Cheshunt Chesham, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Marks & Spencer, Marlowes, 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hemel Hempstead Tring Town Centre 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Bletchley Town Centre 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hatfield, The Galleria 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% La Galleria, Hatfield 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% London Conley, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Marks & Spencer, Barnet Road, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% London Colney Watford, Tesco, Lower High St 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford Market 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Wood Green, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Cambridge City Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Letchworth Town Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q4. In which town centre, freestanding store or retail park do you do most of your household's shopping for clothes, footwear and other fashion goods?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Lion Yard Shopping Centre, St 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Tibbs Row, Cambridge Matalan, London Road trading 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% estate, London Road, Biggleswad Swansea City Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Tesco Extra, Baldock, High Street 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.6% 0 .0% Hemel Hempstead, Tesco, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Jarman Way Rickmanworth, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford, Asda, Odhams Trading 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Estate Makro, Stockingswater Lane, Other 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1% Enfield Oxen, Bicester Village Retail 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1% Park, Pingle Drive Don't Buy 1 .1% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% Matalan, Castle Street, Luton 1 .1% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% Covent Garden, London 1 .1% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hatfield, Asda, Town Centre 1 .1% 0 .0% 0 .0% 1 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Milton Keynes, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Woburn Sands Town Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Dunstable, Asda, Court Drive 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.7% 0 .0% 0 .0% 0 .0% Flitwick Town Centre 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.7% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q4. In which town centre, freestanding store or retail park do you do most of your household's shopping for clothes, footwear and other fashion goods?
Zone 9 10 11 12 Num % Num % Num % Num % Total 196 100.0% 139 100.0% 48 100.0% 29 100.0%
Stevenage town centre 12 6.2% 0 .0% 0 .0% 1 1.8% Luton town centre 1 .6% 1 .9% 1 1.8% 1 1.8% Milton Keynes town centre 0 .0% 1 .9% 22 45.5% 18 61.4% Watford town centre 46 23.6% 35 25.2% 2 3.6% 0 .0% St Albans town centre 55 28.0% 7 5.2% 0 .0% 0 .0% Hemel Hempstead town centre 1 .6% 60 43.5% 1 1.8% 0 .0% Welwyn Garden City (town centre) 21 10.6% 0 .0% 0 .0% 0 .0% Bedford town centre 0 .0% 1 .9% 0 .0% 5 17.5% Cambridge town centre 0 .0% 0 .0% 0 .0% 0 .0% Dunstable town centre 0 .0% 2 1.7% 1 1.8% 0 .0% Hatfield town centre 16 8.1% 0 .0% 0 .0% 0 .0% Aylesbury town centre 1 .6% 2 1.7% 15 30.9% 0 .0% Retail Warehouses Bedford 0 .0% 0 .0% 0 .0% 1 3.5% Retail Warehouses Milton Keynes 1 .6% 0 .0% 0 .0% 0 .0% Amersham town centre 0 .0% 1 .9% 1 1.8% 0 .0% Hertford town centre 0 .0% 0 .0% 0 .0% 0 .0% High Wycombe town centre 0 .0% 1 .9% 0 .0% 0 .0% Retail Warehouses Watford 1 .6% 0 .0% 0 .0% 0 .0%
St Albans Retail Park, Griffiths Way, St Albans 1 .6% 0 .0% 0 .0% 0 .0%
Focus, Letchworth Business Park, off Baldock Road, Letchwort 1 .6% 0 .0% 0 .0% 0 .0%
B&Q Warehouse, Laporte Retail Park, Dallow Road, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Cambridge 0 .0% 0 .0% 0 .0% 0 .0% Wigmore District Centre, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Luton Retail Park, Gypsey Lane, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Bishop's Stortford town centre 0 .0% 0 .0% 0 .0% 0 .0% Harlow town centre 0 .0% 0 .0% 0 .0% 0 .0%
Roaring Meg Retail Park, London Road, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
Northampton town centre 0 .0% 0 .0% 0 .0% 0 .0%
Monkswood Retail Park, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q4. In which town centre, freestanding store or retail park do you do most of your household's shopping for clothes, footwear and other fashion goods?
Zone 9 10 11 12 Num % Num % Num % Num %
Courts, Unit 1, The Roebuck Centre, London Road, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
Comet, Luton Retail Park, Gypsy Lane, Luton 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q4. In which town centre, freestanding store or retail park do you do most of your household's shopping for clothes, footwear and other fashion goods?
Zone 9 10 11 12 Num % Num % Num % Num %
London City Centre 5 2.5% 5 3.5% 2 3.6% 0 .0% Brent Cross Shopping Centre, 2 1.2% 4 2.6% 0 .0% 0 .0% Hendon, London Hitchin Town Centre 0 .0% 0 .0% 0 .0% 0 .0% Harlequin Centre, Watford 9 4.3% 0 .0% 0 .0% 0 .0% Biggleswade Town Centre 0 .0% 0 .0% 0 .0% 0 .0% Letchworth, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% The Luton Arndale Centre, Luton 0 .0% 0 .0% 0 .0% 0 .0% Leighton Buzzard, Local Stores 0 .0% 0 .0% 3 7.3% 0 .0% Harpenden, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% Watford, Local Stores 0 .0% 2 1.7% 0 .0% 0 .0% Lakeside Shopping Centre, West 1 .6% 0 .0% 0 .0% 0 .0% Thurrock Kempston Retail Park, 0 .0% 0 .0% 0 .0% 2 5.3% Bedfordshire Borehamwood, Local Stores 2 1.2% 0 .0% 0 .0% 0 .0% M&S, St Albans, St. Peters Street 2 1.2% 0 .0% 0 .0% 0 .0% Other Royston City Centre 0 .0% 0 .0% 0 .0% 0 .0% Brookfield Centre, Halfhide Lane, 0 .0% 0 .0% 0 .0% 0 .0% Cheshunt Chesham, Local Stores 0 .0% 2 1.7% 0 .0% 0 .0% Marks & Spencer, Marlowes, 0 .0% 2 1.7% 0 .0% 0 .0% Hemel Hempstead Tring Town Centre 0 .0% 1 .9% 1 1.8% 0 .0% Bletchley Town Centre 0 .0% 0 .0% 0 .0% 2 5.3% Hatfield, The Galleria 1 .6% 0 .0% 0 .0% 0 .0% La Galleria, Hatfield 1 .6% 0 .0% 0 .0% 0 .0% London Conley, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% Marks & Spencer, Barnet Road, 1 .6% 0 .0% 0 .0% 0 .0% London Colney Watford, Tesco, Lower High St 1 .6% 0 .0% 0 .0% 0 .0% Watford Market 1 .6% 0 .0% 0 .0% 0 .0% Wood Green, Local Stores 1 .6% 0 .0% 0 .0% 0 .0% Cambridge City Centre 0 .0% 0 .0% 0 .0% 0 .0% Letchworth Town Centre 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q4. In which town centre, freestanding store or retail park do you do most of your household's shopping for clothes, footwear and other fashion goods?
Zone 9 10 11 12 Num % Num % Num % Num % Lion Yard Shopping Centre, St 0 .0% 0 .0% 0 .0% 0 .0% Tibbs Row, Cambridge Matalan, London Road trading 0 .0% 0 .0% 0 .0% 0 .0% estate, London Road, Biggleswad Swansea City Centre 0 .0% 0 .0% 0 .0% 0 .0% Tesco Extra, Baldock, High Street 0 .0% 0 .0% 0 .0% 0 .0% Hemel Hempstead, Tesco, 0 .0% 1 .9% 0 .0% 0 .0% Jarman Way Rickmanworth, Local Stores 0 .0% 1 .9% 0 .0% 0 .0% Watford, Asda, Odhams Trading 0 .0% 1 .9% 0 .0% 0 .0% Estate Makro, Stockingswater Lane, Other 0 .0% 0 .0% 0 .0% 0 .0% Enfield Oxen, Bicester Village Retail 0 .0% 0 .0% 0 .0% 0 .0% Park, Pingle Drive Don't Buy 0 .0% 0 .0% 0 .0% 0 .0% Matalan, Castle Street, Luton 0 .0% 0 .0% 0 .0% 0 .0% Covent Garden, London 0 .0% 0 .0% 0 .0% 0 .0% Hatfield, Asda, Town Centre 0 .0% 0 .0% 0 .0% 0 .0% Milton Keynes, Local Stores 0 .0% 0 .0% 0 .0% 1 1.8% Woburn Sands Town Centre 0 .0% 0 .0% 0 .0% 1 1.8% Dunstable, Asda, Court Drive 0 .0% 0 .0% 0 .0% 0 .0% Flitwick Town Centre 0 .0% 0 .0% 0 .0% 0 .0%
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q5. In which town centre, freestanding store or retail park do you do most of your household's shopping for furniture, floor coverings and household textiles?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Total 773 100.0% 117 100.0% 42 100.0% 30 100.0% 37 100.0% 20 100.0% 35 100.0% 66 100.0% 93 100.0%
Stevenage town centre 86 11.1% 0 .0% 14 32.6% 0 .0% 0 .0% 0 .0% 8 22.9% 26 38.9% 29 31.2% Watford town centre 66 8.6% 2 2.1% 0 .0% 3 8.3% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Milton Keynes town centre 63 8.2% 11 9.3% 1 2.3% 1 2.1% 7 19.6% 8 41.3% 2 6.2% 0 .0% 0 .0% Luton town centre 60 7.8% 48 41.2% 1 2.3% 4 14.6% 3 8.7% 1 4.3% 0 .0% 0 .0% 0 .0%
Roaring Meg Retail Park, London Road, Stevenage 51 6.6% 0 .0% 7 16.3% 1 2.1% 0 .0% 0 .0% 0 .0% 6 9.3% 29 31.2%
Luton Retail Park, Gypsey Lane, Luton 34 4.4% 24 20.6% 1 2.3% 5 16.7% 2 6.5% 0 .0% 0 .0% 0 .0% 0 .0%
Welwyn Garden City (town centre) 34 4.4% 0 .0% 2 4.7% 8 25.0% 0 .0% 0 .0% 0 .0% 0 .0% 8 9.1%
St Albans town centre 27 3.4% 0 .0% 1 2.3% 4 12.5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hemel Hempstead town centre 22 2.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Dunstable town centre 20 2.6% 5 4.1% 0 .0% 0 .0% 13 34.8% 0 2.2% 0 .0% 0 .0% 0 .0% Bedford town centre 19 2.5% 1 1.0% 1 2.3% 0 .0% 0 .0% 4 19.6% 9 25.0% 1 1.9% 0 .0% Retail Warehouses Watford 19 2.5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Aylesbury town centre 16 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Cambridge town centre 12 1.6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 11 16.7% 1 1.3% Hatfield town centre 11 1.4% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 1 4.2% 0 .0% 0 .0%
Retail Warehouses Milton Keynes 9 1.2% 1 1.0% 0 .0% 0 .0% 2 6.5% 1 6.5% 0 .0% 0 .0% 0 .0%
Retail Warehouses Bedford 7 .9% 0 .0% 0 .0% 0 .0% 0 .0% 3 13.0% 4 10.4% 0 .0% 0 .0%
Monkswood Retail Park, Stevenage 7 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.1% 1 1.9% 4 3.9%
St Albans Retail Park, Griffiths Way, St Albans 7 .9% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Roebuck Retail Park, London Road, Stevenage 6 .7% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 5.2%
High Wycombe town centre 5 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Retail Warehouses Aylesbury 5 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Mini Warehouse, Luton Retail Park, Gypsy Lane, Luton 5 .6% 2 2.1% 0 .0% 1 2.1% 1 2.2% 1 4.3% 0 .0% 0 .0% 0 .0%
Hertford town centre 3 .4% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3%
B&Q Warehouse, Laporte Retail Park, Dallow Road, Luton 3 .4% 0 .0% 1 2.3% 0 .0% 2 6.5% 0 .0% 0 .0% 0 .0% 0 .0%
Courts, Park Street West, Luton 3 .4% 2 2.1% 0 .0% 0 .0% 1 2.2% 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q5. In which town centre, freestanding store or retail park do you do most of your household's shopping for furniture, floor coverings and household textiles?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Apsley Mill Retail Park, London Road, Hemel Hempstead 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0%
Homebase, Albany Park, Hatfield Road, St Albans 3 .4% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Mini Warehouse, Swallowfields, Welwyn Garden City 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Warehouse, Arches Retail Park, Lower High Street, Watfor 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Amersham town centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, Two Waters Road, Hemel Hempstead 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Harlow town centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3%
Wickes, Plinston Retail Park, Jubilee Road, Letchworth Road 2 .3% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0%
Wigmore District Centre, Luton 2 .3% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Laporte Retail Park, Dallow Road, Luton 2 .2% 1 1.0% 0 .0% 0 .0% 0 .0% 0 2.2% 0 .0% 0 .0% 0 .0%
Sundon Park District Centre, Luton 2 .2% 0 .0% 0 .0% 0 .0% 1 2.2% 0 .0% 1 2.1% 0 .0% 0 .0%
Homebase, St Albans Retail Park, Griffiths Way, St Albans 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Cambridge 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0%
Homebase, Apsley Mills Retail Park, London Road, Hemel Hemps 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Bury Park District Centre, Luton 1 .2% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Luton Road, Dunstable 1 .2% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Bishop's Stortford town centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Retail Warehouses Harlow 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3%
Courts, Unit 1, The Roebuck Centre, London Road, Stevenage 1 .1% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Vimy Road, Linslade, Leighton Buzzard 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Currys, Chaul End Lane, Dunstable Road, Luton 1 .1% 0 .0% 0 .0% 0 .0% 1 2.2% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q5. In which town centre, freestanding store or retail park do you do most of your household's shopping for furniture, floor coverings and household textiles?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Currys, Apsley Mill Retail Park, London Road, Hemel Hempstea 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0%
Homebase, Riverfield Drive, Goldington, Bedford 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0%
B&Q Supercentre, 144/146 High Street, Stevenage 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Grafton Gate West, Central Milton Keynes 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q5. In which town centre, freestanding store or retail park do you do most of your household's shopping for furniture, floor coverings and household textiles?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Ikea, North Circular Road, Brent 7 .9% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Park, London Letchworth, Local Stores 6 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 7.4% 1 1.3% Central London 6 .7% 2 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Brent Cross, Local Stores 5 .7% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% John Lewis, The Harlequin 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Centre, Watford Hitchin Town Centre 5 .6% 0 .0% 3 7.0% 0 .0% 0 .0% 0 2.2% 0 .0% 0 .0% 0 .0% Dunelm Mills, Luton Road, 4 .5% 1 1.0% 0 .0% 0 .0% 2 4.3% 0 .0% 0 .0% 0 .0% 0 .0% Dunstable John Lewis, Brent Cross 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Shopping Centre, London SCS, White Lion Retail Park, 4 .5% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Luton Rd, Dunstable Chesham Town Centre 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% John Lewis, Bridge Road, 3 .4% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% Welwyn Garden City Biggleswade, Local Stores 3 .4% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 2 6.2% 0 .0% 0 .0% Other Homebase, A1 Trading Estate, 3 .4% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 2 6.2% 0 .0% 0 .0% London Road, Biggleswade Leighton Buzzard Retail Park, 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Leighton Buzzard London Road Retail Estate, 3 .4% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 1 2.1% 0 .0% 1 1.3% Biggleswade Borehamwood, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Potters Bar Town Centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% Letchworth Town Centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.7% 0 .0% Royston Town Centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.7% 0 .0% London City Centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Lakeside Shopping Centre, West 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Thurrock Dunstable, White Lion Retail 2 .3% 1 1.0% 0 .0% 0 .0% 1 2.2% 0 .0% 0 .0% 0 .0% 0 .0% Park Hitchin, Local Stores 2 .3% 0 .0% 2 4.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Leighton Buzzard, Town Centre 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Lucas World of Furniture, Rabans 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Lane, Aylesbury (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q5. In which town centre, freestanding store or retail park do you do most of your household's shopping for furniture, floor coverings and household textiles?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Harpenden, Argos, High St 1 .2% 0 .0% 0 .0% 1 4.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hertfield, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% London Colney, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Radlett, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Retail Warehouses, Hatfield 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Waltham Cross, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Whelingham Town Centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% M&S, Brookfield Centre, 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% Halfhide Lane, Cheshunt Retail Warehouses, Cambridge 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% Saffron Valden, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% Chorleywood town centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% May Fair, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Bury Park, Luton, Local Stores 1 .2% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Carpetright, Gypsylane Retail 1 .2% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Park, Luton Houghton Regis, Local Stores 1 .2% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% London, Brent Cross Shopping Other 1 .2% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Centre, Hendon Cheshunt, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Fish Pools, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Monks Furnishing, St James 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Centre, Harlow Ware, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Dunstable, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Eaton Bray, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hi Sell Direct, Station Road, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% Gamlingay, Sandy Retail Warehouses, Letchworth 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% Focus, St John Centre, Rope 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Walk, Bedford John Lewis, Field Walk Central, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Millton Keynes Kempston Retail Park, Bedford 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Baldock Town Centre 0 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 2.2% 0 .0% 0 .0% 0 .0% Flitwick Town Centre 0 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 2.2% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q5. In which town centre, freestanding store or retail park do you do most of your household's shopping for furniture, floor coverings and household textiles?
Zone 9 10 11 12 Num % Num % Num % Num % Total 153 100.0% 109 100.0% 48 100.0% 23 100.0%
Stevenage town centre 10 6.3% 0 .0% 0 .0% 0 .0% Watford town centre 30 19.8% 29 26.7% 1 1.8% 0 .0% Milton Keynes town centre 0 .0% 5 4.4% 16 34.5% 12 51.1% Luton town centre 1 .8% 1 1.1% 0 .0% 0 .0%
Roaring Meg Retail Park, London Road, Stevenage 9 5.6% 0 .0% 0 .0% 0 .0%
Luton Retail Park, Gypsey Lane, Luton 1 .8% 0 .0% 0 .0% 0 .0%
Welwyn Garden City (town centre) 15 9.5% 1 1.1% 0 .0% 0 .0%
St Albans town centre 19 12.7% 2 2.2% 0 .0% 0 .0% Hemel Hempstead town centre 1 .8% 19 17.8% 2 3.6% 0 .0% Dunstable town centre 0 .0% 1 1.1% 1 1.8% 0 .0% Bedford town centre 0 .0% 0 .0% 0 .0% 3 13.3% Retail Warehouses Watford 11 7.1% 7 6.7% 1 1.8% 0 .0% Aylesbury town centre 1 .8% 4 3.3% 10 21.8% 0 .0% Cambridge town centre 0 .0% 0 .0% 0 .0% 0 .0% Hatfield town centre 7 4.8% 1 1.1% 0 .0% 0 .0%
Retail Warehouses Milton Keynes 0 .0% 0 .0% 1 1.8% 4 15.6%
Retail Warehouses Bedford 0 .0% 0 .0% 0 .0% 1 2.2%
Monkswood Retail Park, Stevenage 1 .8% 0 .0% 0 .0% 0 .0%
St Albans Retail Park, Griffiths Way, St Albans 6 4.0% 0 .0% 0 .0% 0 .0%
Roebuck Retail Park, London Road, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
High Wycombe town centre 1 .8% 2 2.2% 2 3.6% 0 .0% Retail Warehouses Aylesbury 0 .0% 4 3.3% 2 3.6% 0 .0%
B&Q Mini Warehouse, Luton Retail Park, Gypsy Lane, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Hertford town centre 1 .8% 0 .0% 0 .0% 0 .0%
B&Q Warehouse, Laporte Retail Park, Dallow Road, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Courts, Park Street West, Luton 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q5. In which town centre, freestanding store or retail park do you do most of your household's shopping for furniture, floor coverings and household textiles?
Zone 9 10 11 12 Num % Num % Num % Num %
Apsley Mill Retail Park, London Road, Hemel Hempstead 0 .0% 2 2.2% 0 .0% 0 .0%
Homebase, Albany Park, Hatfield Road, St Albans 2 1.6% 0 .0% 0 .0% 0 .0%
B&Q Mini Warehouse, Swallowfields, Welwyn Garden City 2 1.6% 0 .0% 0 .0% 0 .0%
B&Q Warehouse, Arches Retail Park, Lower High Street, Watfor 1 .8% 1 1.1% 0 .0% 0 .0%
Amersham town centre 0 .0% 2 2.2% 0 .0% 0 .0%
B&Q Supercentre, Two Waters Road, Hemel Hempstead 0 .0% 2 2.2% 0 .0% 0 .0%
Harlow town centre 0 .0% 1 1.1% 0 .0% 0 .0%
Wickes, Plinston Retail Park, Jubilee Road, Letchworth Road 0 .0% 0 .0% 0 .0% 0 .0%
Wigmore District Centre, Luton 0 .0% 0 .0% 1 1.8% 0 .0%
Laporte Retail Park, Dallow Road, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Sundon Park District Centre, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, St Albans Retail Park, Griffiths Way, St Albans 1 .8% 0 .0% 0 .0% 0 .0%
Retail Warehouses Cambridge 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Apsley Mills Retail Park, London Road, Hemel Hemps 0 .0% 1 1.1% 0 .0% 0 .0%
Bury Park District Centre, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Luton Road, Dunstable 0 .0% 0 .0% 0 .0% 0 .0%
Bishop's Stortford town centre 0 .0% 0 .0% 0 .0% 0 .0% Retail Warehouses Harlow 0 .0% 0 .0% 0 .0% 0 .0%
Courts, Unit 1, The Roebuck Centre, London Road, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Vimy Road, Linslade, Leighton Buzzard 0 .0% 0 .0% 1 1.8% 0 .0%
Currys, Chaul End Lane, Dunstable Road, Luton 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q5. In which town centre, freestanding store or retail park do you do most of your household's shopping for furniture, floor coverings and household textiles?
Zone 9 10 11 12 Num % Num % Num % Num %
Currys, Apsley Mill Retail Park, London Road, Hemel Hempstea 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Riverfield Drive, Goldington, Bedford 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, 144/146 High Street, Stevenage 0 .0% 0 .0% 0 .0% 1 2.2%
Homebase, Grafton Gate West, Central Milton Keynes 0 .0% 0 .0% 0 .0% 1 2.2%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q5. In which town centre, freestanding store or retail park do you do most of your household's shopping for furniture, floor coverings and household textiles?
Zone 9 10 11 12 Num % Num % Num % Num %
Ikea, North Circular Road, Brent 4 2.4% 1 1.1% 0 .0% 1 2.2% Park, London Letchworth, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Central London 1 .8% 1 1.1% 1 1.8% 0 .0% Brent Cross, Local Stores 4 2.4% 1 1.1% 0 .0% 0 .0% John Lewis, The Harlequin 2 1.6% 2 2.2% 0 .0% 0 .0% Centre, Watford Hitchin Town Centre 1 .8% 0 .0% 0 .0% 0 .0% Dunelm Mills, Luton Road, 0 .0% 1 1.1% 0 .0% 0 .0% Dunstable John Lewis, Brent Cross 1 .8% 1 1.1% 1 1.8% 1 2.2% Shopping Centre, London SCS, White Lion Retail Park, 1 .8% 1 1.1% 0 .0% 0 .0% Luton Rd, Dunstable Chesham Town Centre 0 .0% 4 3.3% 0 .0% 0 .0% John Lewis, Bridge Road, 1 .8% 0 .0% 0 .0% 0 .0% Welwyn Garden City Biggleswade, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Other Homebase, A1 Trading Estate, 0 .0% 0 .0% 0 .0% 0 .0% London Road, Biggleswade Leighton Buzzard Retail Park, 0 .0% 0 .0% 3 5.5% 1 2.2% Leighton Buzzard London Road Retail Estate, 0 .0% 0 .0% 0 .0% 0 .0% Biggleswade Borehamwood, Local Stores 2 1.6% 0 .0% 0 .0% 0 .0% Potters Bar Town Centre 1 .8% 0 .0% 0 .0% 0 .0% Letchworth Town Centre 0 .0% 0 .0% 0 .0% 0 .0% Royston Town Centre 0 .0% 0 .0% 0 .0% 0 .0% London City Centre 1 .8% 1 1.1% 0 .0% 0 .0% Lakeside Shopping Centre, West 1 .8% 0 .0% 0 .0% 0 .0% Thurrock Dunstable, White Lion Retail 0 .0% 0 .0% 0 .0% 0 .0% Park Hitchin, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Leighton Buzzard, Town Centre 0 .0% 0 .0% 2 3.6% 0 .0% Lucas World of Furniture, Rabans 0 .0% 0 .0% 2 3.6% 0 .0% Lane, Aylesbury (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q5. In which town centre, freestanding store or retail park do you do most of your household's shopping for furniture, floor coverings and household textiles?
Zone 9 10 11 12 Num % Num % Num % Num % Harpenden, Argos, High St 0 .0% 0 .0% 0 .0% 0 .0% Hertfield, Local Stores 1 .8% 0 .0% 0 .0% 0 .0% London Colney, Local Stores 1 .8% 0 .0% 0 .0% 0 .0% Radlett, Local Stores 1 .8% 0 .0% 0 .0% 0 .0% Retail Warehouses, Hatfield 1 .8% 0 .0% 0 .0% 0 .0% Waltham Cross, Local Stores 1 .8% 0 .0% 0 .0% 0 .0% Whelingham Town Centre 1 .8% 0 .0% 0 .0% 0 .0% M&S, Brookfield Centre, 0 .0% 0 .0% 0 .0% 0 .0% Halfhide Lane, Cheshunt Retail Warehouses, Cambridge 0 .0% 0 .0% 0 .0% 0 .0% Saffron Valden, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Chorleywood town centre 0 .0% 1 1.1% 0 .0% 0 .0% May Fair, Local Stores 0 .0% 1 1.1% 0 .0% 0 .0% Bury Park, Luton, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Carpetright, Gypsylane Retail 0 .0% 0 .0% 0 .0% 0 .0% Park, Luton Houghton Regis, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% London, Brent Cross Shopping Other 0 .0% 0 .0% 0 .0% 0 .0% Centre, Hendon Cheshunt, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Fish Pools, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Monks Furnishing, St James 0 .0% 0 .0% 0 .0% 0 .0% Centre, Harlow Ware, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Dunstable, Local Stores 0 .0% 0 .0% 1 1.8% 0 .0% Eaton Bray, Local Stores 0 .0% 0 .0% 1 1.8% 0 .0% Hi Sell Direct, Station Road, 0 .0% 0 .0% 0 .0% 0 .0% Gamlingay, Sandy Retail Warehouses, Letchworth 0 .0% 0 .0% 0 .0% 0 .0% Focus, St John Centre, Rope 0 .0% 0 .0% 0 .0% 1 2.2% Walk, Bedford John Lewis, Field Walk Central, 0 .0% 0 .0% 0 .0% 1 2.2% Millton Keynes Kempston Retail Park, Bedford 0 .0% 0 .0% 0 .0% 1 2.2% Baldock Town Centre 0 .0% 0 .0% 0 .0% 0 .0% Flitwick Town Centre 0 .0% 0 .0% 0 .0% 0 .0%
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q6. In which town centre, freestanding store or retail park do you do most of your household's shopping for DIY and decorating goods?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Total 872 100.0% 136 100.0% 47 100.0% 30 100.0% 43 100.0% 23 100.0% 40 100.0% 69 100.0% 102 100.0%
B&Q Mini Warehouse, Luton Retail Park, Gypsy Lane, Luton 62 7.1% 36 26.5% 1 2.1% 8 25.0% 8 18.5% 6 28.8% 0 .0% 1 1.8% 0 .0%
Luton town centre 44 5.1% 36 26.5% 0 .0% 3 10.4% 1 1.9% 3 13.5% 0 .0% 0 .0% 0 .0% Stevenage town centre 41 4.7% 0 .0% 8 16.7% 0 .0% 0 .0% 0 .0% 4 11.1% 9 12.3% 19 18.8%
B&Q Warehouse, Laporte Retail Park, Dallow Road, Luton 36 4.2% 22 15.9% 0 .0% 3 10.4% 7 16.7% 3 13.5% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, Two Waters Road, Hemel Hempstead 25 2.8% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Albany Park, Hatfield Road, St Albans 24 2.7% 0 .0% 0 .0% 2 6.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Mini Warehouse, Swallowfields, Welwyn Garden City 23 2.6% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2%
B&Q Warehouse, Arches Retail Park, Lower High Street, Watfor 22 2.5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Apsley Mills Retail Park, London Road, Hemel Hemps 22 2.5% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% 1 3.7% 0 .0% 0 .0%
Watford town centre 21 2.4% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Roaring Meg Retail Park, London Road, Stevenage 21 2.4% 0 .0% 2 4.2% 0 .0% 1 1.9% 0 .0% 0 .0% 1 1.8% 17 16.5%
Luton Retail Park, Gypsey Lane, Luton 19 2.2% 13 9.7% 0 .0% 4 12.5% 1 1.9% 0 1.9% 1 1.9% 0 .0% 0 .0%
B&Q Supercentre, 144/146 High Street, Stevenage 19 2.2% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 16 15.3%
Homebase, Vimy Road, Linslade, Leighton Buzzard 19 2.1% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0%
Hemel Hempstead town centre 18 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, St Albans Retail Park, Griffiths Way, St Albans 18 2.0% 0 .0% 0 .0% 2 6.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Watford 17 1.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Aylesbury town centre 16 1.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 1 1.2% St Albans town centre 16 1.9% 0 .0% 1 2.1% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Roaring Meg Retail Park, Stevenage 16 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 13 12.9%
Dunstable town centre 15 1.7% 4 2.7% 0 .0% 0 .0% 10 22.2% 0 1.9% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q6. In which town centre, freestanding store or retail park do you do most of your household's shopping for DIY and decorating goods?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Homebase, Luton Road, Dunstable 14 1.7% 7 5.3% 0 .0% 0 .0% 7 16.7% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, 84 Nightgale Road, Hitchin 14 1.6% 0 .0% 11 22.9% 0 .0% 0 .0% 0 .0% 1 1.9% 2 3.5% 0 .0%
St Albans Retail Park, Griffiths Way, St Albans 14 1.6% 0 .0% 0 .0% 1 2.1% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0%
Bedford town centre 14 1.6% 0 .0% 2 4.2% 0 .0% 0 .0% 3 11.5% 6 14.8% 0 .0% 0 .0% Cambridge town centre 13 1.5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.9% 11 15.8% 0 .0% Milton Keynes town centre 10 1.1% 0 .0% 0 .0% 1 2.1% 0 .0% 1 3.8% 1 1.9% 0 .0% 0 .0%
Homebase, Enterprise Way, Bramingham Park, Luton 10 1.1% 6 4.4% 0 .0% 0 .0% 2 3.7% 1 5.8% 1 1.9% 0 .0% 0 .0%
Hertford town centre 9 1.0% 0 .0% 1 2.1% 1 2.1% 0 .0% 0 .0% 0 .0% 1 1.8% 4 3.5%
Focus, Letchworth Business Park, off Baldock Road, Letchwort 9 1.0% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 5 7.0% 1 1.2%
Wickes, Plinston Retail Park, Jubilee Road, Letchworth Road 8 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 7 10.5% 1 1.2%
Welwyn Garden City (town centre) 8 .9% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% Retail Warehouses Milton Keynes 7 .9% 0 .0% 0 .0% 0 .0% 1 1.9% 0 1.9% 0 .0% 0 .0% 0 .0%
Homebase, Riverfield Drive, Goldington, Bedford 7 .9% 0 .0% 2 4.2% 0 .0% 0 .0% 0 .0% 2 5.6% 1 1.8% 0 .0%
Wickes, Monkswood Way, Stevenage 7 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 7 7.1%
Wickes, Acrewood Way, Hatfield Road, St Albans 7 .8% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, Vale Hundreds Retail Park, Vale Park Drive, 7 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Apsley Mill Retail Park, London Road, Hemel Hempstead 6 .7% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Focus, Madford Retail Park, Ware Road, Hertford 6 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 6 5.9%
Hatfield town centre 6 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0%
B&Q Supercentre, 144 Watling Street, Bletchley (Milton Keyne 5 .6% 0 .0% 1 2.1% 0 .0% 0 .0% 0 1.9% 0 .0% 0 .0% 0 .0%
Retail Warehouses Bedford 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 1 3.8% 3 7.4% 0 .0% 0 .0%
Wickes, Unit 2 London Road, Apsley, Hemel Hempstead 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Laporte Retail Park, Dallow Road, Luton 5 .5% 2 1.8% 0 .0% 1 4.2% 0 .0% 0 1.9% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q6. In which town centre, freestanding store or retail park do you do most of your household's shopping for DIY and decorating goods?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Retail Warehouses Cambridge 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 5.3% 0 .0%
Retail Warehouses Bishops Stortford 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 3.5%
Roebuck Retail Park, London Road, Stevenage 3 .4% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.4%
Monkswood Retail Park, Stevenage 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 2 2.4%
Retail Warehouses Aylesbury 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Harlow town centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2%
Wickes, Eastern Avenue, Luton Road, Dunstable 2 .3% 0 .0% 0 .0% 0 .0% 2 5.6% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Broadfields Retail Park, Bicester Road, Aylesbury 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Bury Park District Centre, Luton 2 .2% 1 .9% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Focus, Alban Park Estate, Hatfield Road, St Albans 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Mini Warehouse, 400 Newmarket Road, Cambridge 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0%
Currys, Chaul End Lane, Dunstable Road, Luton 1 .1% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Currys, Roaring Meg Retail Park, London Road, Stevenage 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2%
Homebase, Grafton Gate West, Central Milton Keynes 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.9% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q6. In which town centre, freestanding store or retail park do you do most of your household's shopping for DIY and decorating goods?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Homebase, A1 Trading Estate, 20 2.3% 0 .0% 3 6.3% 0 .0% 0 .0% 0 .0% 13 33.3% 4 5.3% 0 .0% London Road, Bigglesway Letchworth, Local Stores 16 1.9% 0 .0% 3 6.3% 0 .0% 0 .0% 0 .0% 0 .0% 13 19.3% 0 .0% Focus, Townsend Road, Chesham 9 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hitchin, Local Stores 8 .9% 0 .0% 7 14.6% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% Borehamwood, Local Stores 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Homebase, Oldings Corner, 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Comet Way, Hatfield Luton, Local Stores 4 .5% 4 2.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Leighton Buzzard, Local Stores 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hatfield Welham, Local Stores 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Focus, St. John Centre, Rope 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.9% 1 3.7% 0 .0% 0 .0% Walk, Bedford Alban Park, Hatfield Road, St 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Albans Watford, Century Retail Park, 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Dalton Way, Tring, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Other B&Q Warehouses, Laporle Retail 2 .2% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Park, Dallow Rd, Luton Wilkinsons, Ashton Square, 2 .2% 0 .0% 0 .0% 0 .0% 2 3.7% 0 .0% 0 .0% 0 .0% 0 .0% Dunstable Biggleswade, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 3.7% 0 .0% 0 .0% Enfieldm, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Homebase, St. Albans Rd., 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford London Colney, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford, HomeBase, St Albans 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Road Wickes, Boulevard 25 Retail Park, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Boreham Wood Baldock, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% Cotton Brown Park, Letchworth 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% Focus, Letchworth Business Park, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% Letchworth (unchecked - int M&S, Brookfields Centre, Halfhide 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% Lane, Cheshunt (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q6. In which town centre, freestanding store or retail park do you do most of your household's shopping for DIY and decorating goods?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Royston, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% Saffron Valden, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% Apsley, Local Stores. 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Central London 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Chorleywood, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Kings Langley, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% John Lewis, Brent Cross Shopping 1 .1% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Centre, London The Luton Arndale Centre, Luton 1 .1% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% High Cross, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% Stevenage, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2%
Other Ware, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% Pirton, Local Stores 1 .1% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Dunstable, Eaton Bray, Local 1 .1% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% Stores Jewson, Flitwick, Malden Road 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% Beacon Retail Park, Bletchley 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Focus, Milton keynes, Winchester 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Circle Flitwick Town Centre 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.9% 0 .0% 0 .0% 0 .0% Gibbs and Dandy, Luton, Dallow 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.9% 0 .0% 0 .0% 0 .0% Road Wickes, Milton Keynes, Routeco 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.9% 0 .0% 0 .0% 0 .0% Retail Park, Snowdon Drive, W (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q6. In which town centre, freestanding store or retail park do you do most of your household's shopping for DIY and decorating goods?
Zone 9 10 11 12 Num % Num % Num % Num % Total 182 100.0% 126 100.0% 49 100.0% 24 100.0%
B&Q Mini Warehouse, Luton Retail Park, Gypsy Lane, Luton 0 .0% 1 1.0% 0 .0% 1 2.1%
Luton town centre 0 .0% 0 .0% 1 1.8% 0 .0% Stevenage town centre 1 .7% 0 .0% 0 .0% 0 .0%
B&Q Warehouse, Laporte Retail Park, Dallow Road, Luton 1 .7% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, Two Waters Road, Hemel Hempstead 0 .0% 24 19.2% 0 .0% 0 .0%
Homebase, Albany Park, Hatfield Road, St Albans 21 11.3% 1 1.0% 0 .0% 0 .0%
B&Q Mini Warehouse, Swallowfields, Welwyn Garden City 21 11.3% 0 .0% 0 .0% 0 .0%
B&Q Warehouse, Arches Retail Park, Lower High Street, Watfor 16 8.7% 6 4.8% 0 .0% 0 .0%
Homebase, Apsley Mills Retail Park, London Road, Hemel Hemps 0 .0% 18 14.4% 1 1.8% 1 2.1%
Watford town centre 16 8.7% 5 3.8% 0 .0% 0 .0%
Roaring Meg Retail Park, London Road, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
Luton Retail Park, Gypsey Lane, Luton 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, 144/146 High Street, Stevenage 2 1.3% 0 .0% 0 .0% 0 .0%
Homebase, Vimy Road, Linslade, Leighton Buzzard 0 .0% 0 .0% 17 35.7% 1 2.1%
Hemel Hempstead town centre 0 .0% 18 14.4% 0 .0% 0 .0%
Homebase, St Albans Retail Park, Griffiths Way, St Albans 13 7.3% 2 1.9% 0 .0% 0 .0%
Retail Warehouses Watford 12 6.7% 5 3.8% 0 .0% 0 .0% Aylesbury town centre 1 .7% 2 1.9% 10 21.4% 0 .0% St Albans town centre 12 6.7% 2 1.9% 0 .0% 0 .0%
Homebase, Roaring Meg Retail Park, Stevenage 2 1.3% 0 .0% 0 .0% 0 .0%
Dunstable town centre 0 .0% 0 .0% 1 1.8% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q6. In which town centre, freestanding store or retail park do you do most of your household's shopping for DIY and decorating goods?
Zone 9 10 11 12 Num % Num % Num % Num %
Homebase, Luton Road, Dunstable 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, 84 Nightgale Road, Hitchin 0 .0% 0 .0% 0 .0% 0 .0%
St Albans Retail Park, Griffiths Way, St Albans 12 6.7% 0 .0% 0 .0% 0 .0%
Bedford town centre 0 .0% 0 .0% 0 .0% 3 12.8% Cambridge town centre 0 .0% 1 1.0% 0 .0% 0 .0% Milton Keynes town centre 0 .0% 1 1.0% 2 3.6% 5 19.1%
Homebase, Enterprise Way, Bramingham Park, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Hertford town centre 1 .7% 1 1.0% 0 .0% 0 .0%
Focus, Letchworth Business Park, off Baldock Road, Letchwort 0 .0% 1 1.0% 0 .0% 1 2.1%
Wickes, Plinston Retail Park, Jubilee Road, Letchworth Road 0 .0% 0 .0% 0 .0% 0 .0%
Welwyn Garden City (town centre) 6 3.3% 0 .0% 0 .0% 0 .0% Retail Warehouses Milton Keynes 1 .7% 0 .0% 1 1.8% 4 17.0%
Homebase, Riverfield Drive, Goldington, Bedford 0 .0% 0 .0% 0 .0% 2 8.5%
Wickes, Monkswood Way, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
Wickes, Acrewood Way, Hatfield Road, St Albans 6 3.3% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, Vale Hundreds Retail Park, Vale Park Drive, 0 .0% 2 1.9% 4 8.9% 0 .0%
Apsley Mill Retail Park, London Road, Hemel Hempstead 0 .0% 5 3.8% 1 1.8% 0 .0%
Focus, Madford Retail Park, Ware Road, Hertford 0 .0% 0 .0% 0 .0% 0 .0%
Hatfield town centre 5 2.7% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, 144 Watling Street, Bletchley (Milton Keyne 0 .0% 0 .0% 1 1.8% 3 12.8%
Retail Warehouses Bedford 0 .0% 0 .0% 0 .0% 1 4.3%
Wickes, Unit 2 London Road, Apsley, Hemel Hempstead 0 .0% 5 3.8% 0 .0% 0 .0%
Laporte Retail Park, Dallow Road, Luton 0 .0% 0 .0% 0 .0% 1 2.1%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q6. In which town centre, freestanding store or retail park do you do most of your household's shopping for DIY and decorating goods?
Zone 9 10 11 12 Num % Num % Num % Num % Retail Warehouses Cambridge 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Bishops Stortford 0 .0% 0 .0% 0 .0% 0 .0%
Roebuck Retail Park, London Road, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
Monkswood Retail Park, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Aylesbury 0 .0% 0 .0% 3 5.4% 0 .0% Harlow town centre 0 .0% 1 1.0% 0 .0% 0 .0%
Wickes, Eastern Avenue, Luton Road, Dunstable 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Broadfields Retail Park, Bicester Road, Aylesbury 0 .0% 1 1.0% 1 1.8% 0 .0%
Bury Park District Centre, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Focus, Alban Park Estate, Hatfield Road, St Albans 1 .7% 0 .0% 0 .0% 0 .0%
B&Q Mini Warehouse, 400 Newmarket Road, Cambridge 0 .0% 0 .0% 0 .0% 0 .0%
Currys, Chaul End Lane, Dunstable Road, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Currys, Roaring Meg Retail Park, London Road, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Grafton Gate West, Central Milton Keynes 0 .0% 0 .0% 0 .0% 1 2.1%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q6. In which town centre, freestanding store or retail park do you do most of your household's shopping for DIY and decorating goods?
Zone 9 10 11 12 Num % Num % Num % Num %
Homebase, A1 Trading Estate, 0 .0% 0 .0% 0 .0% 0 .0% London Road, Bigglesway Letchworth, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Focus, Townsend Road, Chesham 0 .0% 8 6.7% 0 .0% 1 2.1% Hitchin, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Borehamwood, Local Stores 5 2.7% 0 .0% 0 .0% 0 .0% Homebase, Oldings Corner, 5 2.7% 0 .0% 0 .0% 0 .0% Comet Way, Hatfield Luton, Local Stores 0 .0% 0 .0% 1 1.8% 0 .0% Leighton Buzzard, Local Stores 0 .0% 0 .0% 4 8.9% 0 .0% Hatfield Welham, Local Stores 4 2.0% 0 .0% 0 .0% 0 .0% Focus, St. John Centre, Rope 0 .0% 0 .0% 0 .0% 1 4.3% Walk, Bedford Alban Park, Hatfield Road, St 2 1.3% 0 .0% 0 .0% 0 .0% Albans Watford, Century Retail Park, 1 .7% 1 1.0% 0 .0% 0 .0% Dalton Way, Tring, Local Stores 0 .0% 2 1.9% 0 .0% 0 .0% Other B&Q Warehouses, Laporle Retail 0 .0% 0 .0% 1 1.8% 0 .0% Park, Dallow Rd, Luton Wilkinsons, Ashton Square, 0 .0% 0 .0% 0 .0% 0 .0% Dunstable Biggleswade, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Enfieldm, Local Stores 1 .7% 0 .0% 0 .0% 0 .0% Homebase, St. Albans Rd., 1 .7% 0 .0% 0 .0% 0 .0% Watford London Colney, Local Stores 1 .7% 0 .0% 0 .0% 0 .0% Watford, HomeBase, St Albans 1 .7% 0 .0% 0 .0% 0 .0% Road Wickes, Boulevard 25 Retail Park, 1 .7% 0 .0% 0 .0% 0 .0% Boreham Wood Baldock, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Cotton Brown Park, Letchworth 0 .0% 0 .0% 0 .0% 0 .0% Focus, Letchworth Business Park, 0 .0% 0 .0% 0 .0% 0 .0% Letchworth (unchecked - int M&S, Brookfields Centre, Halfhide 0 .0% 0 .0% 0 .0% 0 .0% Lane, Cheshunt (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q6. In which town centre, freestanding store or retail park do you do most of your household's shopping for DIY and decorating goods?
Zone 9 10 11 12 Num % Num % Num % Num % Royston, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Saffron Valden, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Apsley, Local Stores. 0 .0% 1 1.0% 0 .0% 0 .0% Central London 0 .0% 1 1.0% 0 .0% 0 .0% Chorleywood, Local Stores 0 .0% 1 1.0% 0 .0% 0 .0% Kings Langley, Local Stores 0 .0% 1 1.0% 0 .0% 0 .0% John Lewis, Brent Cross Shopping 0 .0% 0 .0% 0 .0% 0 .0% Centre, London The Luton Arndale Centre, Luton 0 .0% 0 .0% 0 .0% 0 .0% High Cross, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Stevenage, Local Stores 0 .0% 0 .0% 0 .0% 0 .0%
Other Ware, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Pirton, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Dunstable, Eaton Bray, Local 0 .0% 0 .0% 0 .0% 0 .0% Stores Jewson, Flitwick, Malden Road 0 .0% 0 .0% 0 .0% 0 .0% Beacon Retail Park, Bletchley 0 .0% 0 .0% 0 .0% 1 2.1% Focus, Milton keynes, Winchester 0 .0% 0 .0% 0 .0% 1 2.1% Circle Flitwick Town Centre 0 .0% 0 .0% 0 .0% 0 .0% Gibbs and Dandy, Luton, Dallow 0 .0% 0 .0% 0 .0% 0 .0% Road Wickes, Milton Keynes, Routeco 0 .0% 0 .0% 0 .0% 0 .0% Retail Park, Snowdon Drive, W
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Total 836 100.0% 135 100.0% 47 100.0% 32 100.0% 42 100.0% 23 100.0% 36 100.0% 62 100.0% 99 100.0%
Stevenage town centre 64 7.7% 1 .9% 12 25.0% 0 .0% 0 .0% 0 .0% 7 18.4% 16 25.5% 26 26.8% Luton town centre 60 7.2% 51 37.5% 0 .0% 4 13.7% 2 3.8% 3 11.5% 0 .0% 0 .0% 0 .0% Watford town centre 48 5.8% 1 .9% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Roaring Meg Retail Park, London Road, Stevenage 46 5.5% 0 .0% 10 20.8% 0 .0% 1 1.9% 0 .0% 0 .0% 4 5.9% 29 29.3%
Welwyn Garden City (town centre) 43 5.1% 0 .0% 4 8.3% 8 23.5% 0 .0% 0 .0% 1 2.0% 0 .0% 7 7.3%
Comet, Luton Retail Park, Gypsy Lane, Luton 30 3.6% 22 16.1% 0 .0% 4 11.8% 4 9.4% 0 .0% 1 2.0% 0 .0% 0 .0%
Milton Keynes town centre 29 3.5% 1 .9% 0 .0% 1 2.0% 4 9.4% 6 25.0% 1 2.0% 0 .0% 0 .0%
Luton Retail Park, Gypsey Lane, Luton 26 3.1% 18 13.4% 1 2.1% 4 11.8% 2 3.8% 2 7.7% 0 .0% 0 .0% 0 .0%
Bedford town centre 25 3.0% 2 1.8% 3 6.3% 0 .0% 0 .0% 3 13.5% 10 28.6% 0 .0% 0 .0% Dunstable town centre 25 3.0% 7 5.4% 0 .0% 0 .0% 14 32.1% 2 7.7% 0 .0% 1 2.0% 0 .0%
Currys, Roaring Meg Retail Park, London Road, Stevenage 23 2.8% 0 .0% 2 4.2% 0 .0% 0 .0% 0 .0% 1 2.0% 4 5.9% 13 13.4%
Retail Warehouses Watford 20 2.4% 0 .0% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 1 2.0% 0 .0% Hemel Hempstead town centre 19 2.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Currys, Chaul End Lane, Dunstable Road, Luton 19 2.3% 12 8.9% 0 .0% 0 .0% 6 15.1% 0 .0% 0 .0% 0 .0% 0 .0%
St Albans town centre 18 2.2% 0 .0% 0 .0% 2 5.9% 0 .0% 0 .0% 1 2.0% 0 .0% 0 .0%
Currys, Albans Retail Park, Griffiths Way, St Albans 17 2.0% 0 .0% 0 .0% 1 3.9% 0 .0% 0 .0% 1 2.0% 0 .0% 0 .0%
Hatfield town centre 15 1.8% 0 .0% 0 .0% 1 3.9% 0 .0% 0 .0% 1 2.0% 1 2.0% 0 .0%
St Albans Retail Park, Griffiths Way, St Albans 15 1.8% 0 .0% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Aylesbury town centre 15 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 4.1% 0 .0% 1 1.2%
Currys, Apsley Mill Retail Park, London Road, Hemel Hempstea 13 1.5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Apsley Mill Retail Park, London Road, Hemel Hempstead 11 1.3% 0 .0% 0 .0% 1 2.0% 0 .0% 0 1.9% 0 .0% 0 .0% 0 .0%
Retail Warehouses Bedford 10 1.2% 0 .0% 2 4.2% 0 .0% 0 .0% 2 7.7% 5 14.3% 0 .0% 0 .0% Cambridge town centre 10 1.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 9 13.7% 0 .0%
Comet, Apsley Mills Retail Park, Hemel Hempstead 9 1.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Retail Warehouses Milton Keynes 8 1.0% 0 .0% 0 .0% 0 .0% 1 1.9% 2 7.7% 0 .0% 0 .0% 0 .0%
Laporte Retail Park, Dallow Road, Luton 5 .6% 2 1.8% 0 .0% 1 2.0% 2 3.8% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Mini Warehouse, Luton Retail Park, Gypsy Lane, Luton 5 .6% 5 3.6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Hertford town centre 5 .5% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 3.7%
Comet, Monkswood Retail Park, Elder Way, Stevenage 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.0% 1 2.0% 1 1.2%
B&Q Warehouse, Laporte Retail Park, Dallow Road, Luton 4 .4% 2 1.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, Two Waters Road, Hemel Hempstead 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Aylesbury 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Roebuck Retail Park, London Road, Stevenage 3 .4% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.4%
High Wycombe town centre 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Monkswood Retail Park, Stevenage 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.0% 0 .0% 2 2.4%
Retail Warehouses Cambridge 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.9% 0 .0%
Retail Warehouses, High Wycombe 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Harlow town centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.4%
Homebase, Broadfields Retail Park, Bicester Road, Aylesbury 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Luton Road, Dunstable 2 .2% 0 .0% 0 .0% 0 .0% 2 3.8% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Mini Warehouse, Swallowfields, Welwyn Garden City 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Focus, Letchworth Business Park, off Baldock Road, Letchwort 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Focus, Madford Retail Park, Ware Road, Hertford 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Albany Park, Hatfield Road, St Albans 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, St Albans Retail Park, Griffiths Way, St Albans 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
B&Q Supercentre, 144/146 High Street, Stevenage 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.0% 0 .0%
Wigmore District Centre, Luton 1 .1% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Enterprise Way, Bramingham Park, Luton 1 .1% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Bishops Stortford 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2%
Retail Warehouses Harlow 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2%
B&Q Supercentre, 84 Nightgale Road, Hitchin 1 .1% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Northampton town centre 1 .1% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Apsley Mills Retail Park, London Road, Hemel Hemps 1 .1% 0 .0% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, 144 Watling Street, Bletchley (Milton Keyne 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Amersham town centre 0 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.9% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Letchworth, Local Stores 16 1.9% 0 .0% 3 6.3% 0 .0% 0 .0% 0 .0% 0 .0% 11 17.6% 2 2.4% Currys, Century Retail Park, 6 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford John Lewis, The Harlequin 6 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Centre, High Street, Watford Hitchin, Local Stores 5 .6% 0 .0% 5 10.4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Borehamwood, Local Stores 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% John Lewis, Brent Cross Shopping 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.0% 0 .0% Centre, London Apsley, Local Stores 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Chesham Town Centre 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Leighton Buzzard, Local Stores 4 .5% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Biggleswade, Local Stores 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 3 8.2% 1 2.0% 0 .0% Leighton Buzzard Town Centre 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% John Lewis, Bridge Road, Welwyn 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.0% 0 .0% Garden City Chesham, Local Stores 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Other Hertford, Local Stores 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.4% London Colney, Local Stores 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Alban Park, Hatfield Road, St 3 .4% 0 .0% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Albans Currys, St Johns Centre, 3 .4% 0 .0% 1 2.1% 0 .0% 0 .0% 0 .0% 1 4.1% 0 .0% 0 .0% Ropewalk, Bedford Powerhouse, Dunstable, White 2 .3% 1 .9% 0 .0% 0 .0% 1 1.9% 0 1.9% 0 .0% 0 .0% 0 .0% Lion Retail Park Comet, Oldings Corner Retail 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Park, Hatfield Shefford, Local Stores 2 .3% 0 .0% 1 2.1% 0 .0% 0 .0% 0 1.9% 1 2.0% 0 .0% 0 .0% East Herts Electrical, Market 2 .2% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% Place, Hertford White Lion Retail Park, Luton 2 .2% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% Road, Dunstable Retail Warehouses, Hatfield 2 .2% 0 .0% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Brent Cross, Local Stores 2 .2% 0 .0% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Tring Town Centre 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Flitwick, Local Stores 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 2 7.7% 0 .0% 0 .0% 0 .0% Leighton Buzzard, BJ Dimmock 2 .2% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% Electricals, Clarence Road Comet, Beacon Retail Park, 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Milton Keynes Harpenton Town Centre 1 .2% 0 .0% 0 .0% 1 3.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Asda, Hatfield Town Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Co-op, Roe Green Centre, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hatfield Homebase, St. Albans Rd., 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford Lakeside Shopping Centre, West 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Thurrock North London, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Oldings Corner Retail Park, St 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Albans Watford, Adsa Wal-Mart, Odhams 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Trading Estate, St Albans Roa Other Willingham Town Centre, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Cambridgeshire Baldock, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.0% 0 .0% Powerhouse, Baldock Road, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.0% 0 .0% Letchworth Retail Warehouses, Cambridge 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.0% 0 .0% Royston, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.0% 0 .0% Weston, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.0% 0 .0% Watford, Century Retail Park, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Dalton Way, Currys, Luton Retail Park, Gypsy 1 .1% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Lane, Luton Joe Graham And Sons, Cosgrove 1 .1% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Way, Luton PC World, Dunstable Rd, Luton 1 .1% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% The Luton Arndale Centre, Luton 1 .1% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford, Costco, Hartspring Lane, 1 .1% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Knebworth, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Comet, Bellfield Rd, High 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Wycombe Tring Television, Western Road, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Tring Dunstable, Eaton Bray 1 .1% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% Edlesborough, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% Powerhouse, White Lion Retail 1 .1% 0 .0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% Park, Luton Road, Dunstable Biggleswade Town Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.0% 0 .0% 0 .0% Redbourne, Local Stores 1 .1% 0 .0% 0 .0% 1 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Bletchley, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Comet, Bedford, St Johns Centre, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Other Rope Walk Currys, Cambridge Retail Park, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Cambridge Currys, The Place Retail Park, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Elder Gate, Milton Keynes John Lewis, Field Walk Cental, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Milton Keynes Milton Keynes, Tesco Extra, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Winchester Circus Kempston Retail Park, 0 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.9% 0 .0% 0 .0% 0 .0% Bedfordshire The Vac Shop, Marsh Road, 0 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 1.9% 0 .0% 0 .0% 0 .0% Luton (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Zone 9 10 11 12 Num % Num % Num % Num % Total 178 100.0% 114 100.0% 43 100.0% 25 100.0%
Stevenage town centre 2 1.4% 0 .0% 0 .0% 0 .0% Luton town centre 0 .0% 0 .0% 1 2.0% 0 .0% Watford town centre 30 17.1% 14 12.8% 2 4.0% 0 .0%
Roaring Meg Retail Park, London Road, Stevenage 2 1.4% 0 .0% 0 .0% 0 .0%
Welwyn Garden City (town centre) 23 13.0% 0 .0% 0 .0% 0 .0%
Comet, Luton Retail Park, Gypsy Lane, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Milton Keynes town centre 0 .0% 1 1.1% 8 18.0% 8 30.6%
Luton Retail Park, Gypsey Lane, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Bedford town centre 0 .0% 1 1.1% 0 .0% 5 20.4% Dunstable town centre 0 .0% 1 1.1% 0 .0% 0 .0%
Currys, Roaring Meg Retail Park, London Road, Stevenage 4 2.1% 0 .0% 0 .0% 0 .0%
Retail Warehouses Watford 12 6.8% 5 4.3% 1 2.0% 0 .0% Hemel Hempstead town centre 0 .0% 19 17.0% 0 .0% 0 .0%
Currys, Chaul End Lane, Dunstable Road, Luton 0 .0% 0 .0% 0 .0% 1 2.0%
St Albans town centre 15 8.2% 1 1.1% 0 .0% 0 .0%
Currys, Albans Retail Park, Griffiths Way, St Albans 15 8.2% 0 .0% 0 .0% 0 .0%
Hatfield town centre 12 6.8% 0 .0% 0 .0% 0 .0%
St Albans Retail Park, Griffiths Way, St Albans 15 8.2% 0 .0% 0 .0% 0 .0%
Aylesbury town centre 1 .7% 2 2.1% 9 20.0% 0 .0%
Currys, Apsley Mill Retail Park, London Road, Hemel Hempstea 0 .0% 12 10.6% 0 .0% 1 2.0%
Apsley Mill Retail Park, London Road, Hemel Hempstead 0 .0% 10 8.5% 0 .0% 0 .0%
Retail Warehouses Bedford 0 .0% 0 .0% 0 .0% 1 4.1% Cambridge town centre 1 .7% 0 .0% 0 .0% 0 .0%
Comet, Apsley Mills Retail Park, Hemel Hempstead 0 .0% 8 7.4% 1 2.0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Zone 9 10 11 12 Num % Num % Num % Num % Retail Warehouses Milton Keynes 0 .0% 0 .0% 2 4.0% 4 16.3%
Laporte Retail Park, Dallow Road, Luton 0 .0% 0 .0% 0 .0% 1 2.0%
B&Q Mini Warehouse, Luton Retail Park, Gypsy Lane, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Hertford town centre 0 .0% 0 .0% 0 .0% 0 .0%
Comet, Monkswood Retail Park, Elder Way, Stevenage 1 .7% 0 .0% 0 .0% 0 .0%
B&Q Warehouse, Laporte Retail Park, Dallow Road, Luton 1 .7% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, Two Waters Road, Hemel Hempstead 0 .0% 4 3.2% 0 .0% 0 .0%
Retail Warehouses Aylesbury 0 .0% 0 .0% 3 8.0% 0 .0%
Roebuck Retail Park, London Road, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
High Wycombe town centre 0 .0% 2 2.1% 1 2.0% 0 .0%
Monkswood Retail Park, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Cambridge 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses, High Wycombe 0 .0% 2 2.1% 0 .0% 0 .0%
Harlow town centre 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Broadfields Retail Park, Bicester Road, Aylesbury 0 .0% 1 1.1% 1 2.0% 0 .0%
Homebase, Luton Road, Dunstable 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Mini Warehouse, Swallowfields, Welwyn Garden City 1 .7% 0 .0% 0 .0% 0 .0%
Focus, Letchworth Business Park, off Baldock Road, Letchwort 1 .7% 0 .0% 0 .0% 0 .0%
Focus, Madford Retail Park, Ware Road, Hertford 1 .7% 0 .0% 0 .0% 0 .0%
Homebase, Albany Park, Hatfield Road, St Albans 1 .7% 0 .0% 0 .0% 0 .0%
Homebase, St Albans Retail Park, Griffiths Way, St Albans 1 .7% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Zone 9 10 11 12 Num % Num % Num % Num %
B&Q Supercentre, 144/146 High Street, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
Wigmore District Centre, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Enterprise Way, Bramingham Park, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Bishops Stortford 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Harlow 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, 84 Nightgale Road, Hitchin 0 .0% 0 .0% 0 .0% 0 .0%
Northampton town centre 0 .0% 0 .0% 0 .0% 0 .0%
Homebase, Apsley Mills Retail Park, London Road, Hemel Hemps 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Supercentre, 144 Watling Street, Bletchley (Milton Keyne 0 .0% 0 .0% 0 .0% 1 2.0%
Amersham town centre 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Zone 9 10 11 12 Num % Num % Num % Num %
Letchworth, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Currys, Century Retail Park, 5 2.7% 1 1.1% 0 .0% 0 .0% Watford John Lewis, The Harlequin 1 .7% 5 4.3% 0 .0% 0 .0% Centre, High Street, Watford Hitchin, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Borehamwood, Local Stores 5 2.7% 0 .0% 0 .0% 0 .0% John Lewis, Brent Cross Shopping 1 .7% 2 2.1% 0 .0% 0 .0% Centre, London Apsley, Local Stores 0 .0% 5 4.3% 0 .0% 0 .0% Chesham Town Centre 0 .0% 5 4.3% 0 .0% 0 .0% Leighton Buzzard, Local Stores 0 .0% 0 .0% 3 8.0% 0 .0% Biggleswade, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Leighton Buzzard Town Centre 0 .0% 0 .0% 3 8.0% 1 2.0% John Lewis, Bridge Road, Welwyn 1 .7% 1 1.1% 0 .0% 0 .0% Garden City Chesham, Local Stores 0 .0% 4 3.2% 0 .0% 0 .0% Other Hertford, Local Stores 1 .7% 0 .0% 0 .0% 0 .0% London Colney, Local Stores 1 .7% 1 1.1% 1 2.0% 0 .0% Alban Park, Hatfield Road, St 2 1.4% 0 .0% 0 .0% 0 .0% Albans Currys, St Johns Centre, 0 .0% 0 .0% 0 .0% 1 2.0% Ropewalk, Bedford Powerhouse, Dunstable, White 0 .0% 0 .0% 0 .0% 0 .0% Lion Retail Park Comet, Oldings Corner Retail 2 1.4% 0 .0% 0 .0% 0 .0% Park, Hatfield Shefford, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% East Herts Electrical, Market 1 .7% 0 .0% 0 .0% 0 .0% Place, Hertford White Lion Retail Park, Luton 0 .0% 1 1.1% 0 .0% 0 .0% Road, Dunstable Retail Warehouses, Hatfield 1 .7% 0 .0% 0 .0% 0 .0% Brent Cross, Local Stores 0 .0% 1 1.1% 0 .0% 0 .0% Tring Town Centre 0 .0% 0 .0% 2 4.0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Zone 9 10 11 12 Num % Num % Num % Num % Flitwick, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Leighton Buzzard, BJ Dimmock 0 .0% 0 .0% 1 2.0% 0 .0% Electricals, Clarence Road Comet, Beacon Retail Park, 0 .0% 0 .0% 1 2.0% 1 2.0% Milton Keynes Harpenton Town Centre 0 .0% 0 .0% 0 .0% 0 .0% Asda, Hatfield Town Centre 1 .7% 0 .0% 0 .0% 0 .0% Co-op, Roe Green Centre, 1 .7% 0 .0% 0 .0% 0 .0% Hatfield Homebase, St. Albans Rd., 1 .7% 0 .0% 0 .0% 0 .0% Watford Lakeside Shopping Centre, West 1 .7% 0 .0% 0 .0% 0 .0% Thurrock North London, Local Stores 1 .7% 0 .0% 0 .0% 0 .0% Oldings Corner Retail Park, St 1 .7% 0 .0% 0 .0% 0 .0% Albans Watford, Adsa Wal-Mart, Odhams 1 .7% 0 .0% 0 .0% 0 .0% Trading Estate, St Albans Roa Other Willingham Town Centre, 1 .7% 0 .0% 0 .0% 0 .0% Cambridgeshire Baldock, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Powerhouse, Baldock Road, 0 .0% 0 .0% 0 .0% 0 .0% Letchworth Retail Warehouses, Cambridge 0 .0% 0 .0% 0 .0% 0 .0% Royston, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Weston, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Watford, Century Retail Park, 0 .0% 1 1.1% 0 .0% 0 .0% Dalton Way, Currys, Luton Retail Park, Gypsy 0 .0% 0 .0% 0 .0% 0 .0% Lane, Luton Joe Graham And Sons, Cosgrove 0 .0% 0 .0% 0 .0% 0 .0% Way, Luton PC World, Dunstable Rd, Luton 0 .0% 0 .0% 0 .0% 0 .0% The Luton Arndale Centre, Luton 0 .0% 0 .0% 0 .0% 0 .0% Watford, Costco, Hartspring Lane, 0 .0% 0 .0% 0 .0% 0 .0% Knebworth, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q7. In which town centre, freestanding store or retail park do you do most of your household's shopping for domestic and electrical appliances such as washing machines, fridges, cookers, IT equipment and DVD/CD players?
Zone 9 10 11 12 Num % Num % Num % Num % Comet, Bellfield Rd, High 0 .0% 0 .0% 1 2.0% 0 .0% Wycombe Tring Television, Western Road, 0 .0% 0 .0% 1 2.0% 0 .0% Tring Dunstable, Eaton Bray 0 .0% 0 .0% 0 .0% 0 .0% Edlesborough, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Powerhouse, White Lion Retail 0 .0% 0 .0% 0 .0% 0 .0% Park, Luton Road, Dunstable Biggleswade Town Centre 0 .0% 0 .0% 0 .0% 0 .0% Redbourne, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Bletchley, Local Stores 0 .0% 0 .0% 0 .0% 1 2.0% Comet, Bedford, St Johns Centre, 0 .0% 0 .0% 0 .0% 1 2.0% Other Rope Walk Currys, Cambridge Retail Park, 0 .0% 0 .0% 0 .0% 1 2.0% Cambridge Currys, The Place Retail Park, 0 .0% 0 .0% 0 .0% 1 2.0% Elder Gate, Milton Keynes John Lewis, Field Walk Cental, 0 .0% 0 .0% 0 .0% 1 2.0% Milton Keynes Milton Keynes, Tesco Extra, 0 .0% 0 .0% 0 .0% 1 2.0% Winchester Circus Kempston Retail Park, 0 .0% 0 .0% 0 .0% 0 .0% Bedfordshire The Vac Shop, Marsh Road, 0 .0% 0 .0% 0 .0% 0 .0% Luton
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q8. In which town centre, freestanding store or retail park do you do most of your household's shopping for personal/luxury goods including books, jewellery, china, glass, cosmetics, musical instruments and sports equipment?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Total 804 100.0% 123 100.0% 44 100.0% 34 100.0% 34 100.0% 19 100.0% 34 100.0% 67 100.0% 90 100.0%
Luton town centre 102 12.7% 86 69.6% 1 2.2% 4 11.1% 6 16.3% 2 11.1% 1 2.1% 0 .0% 2 2.7% Stevenage town centre 90 11.2% 0 .0% 10 22.2% 0 .0% 0 .0% 0 .0% 8 23.4% 15 21.8% 52 57.3% Milton Keynes town centre 75 9.4% 16 12.7% 2 4.4% 1 1.9% 11 32.6% 10 53.3% 2 6.4% 2 3.6% 0 .0% St Albans town centre 67 8.4% 2 2.0% 0 .0% 9 27.8% 0 .0% 0 .0% 1 2.1% 0 .0% 2 2.7% Watford town centre 60 7.5% 1 1.0% 0 .0% 2 5.6% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Hemel Hempstead town centre 56 7.0% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Welwyn Garden City (town centre) 47 5.8% 0 .0% 5 11.1% 4 13.0% 0 .0% 0 .0% 0 .0% 0 .0% 12 13.3% Bedford town centre 31 3.8% 0 .0% 6 13.3% 0 .0% 0 .0% 3 17.8% 14 40.4% 1 1.8% 0 .0% Cambridge town centre 23 2.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 22 32.7% 1 1.3% Dunstable town centre 23 2.8% 6 4.9% 0 .0% 0 .0% 15 44.2% 1 4.4% 0 .0% 0 .0% 0 .0% Aylesbury town centre 17 2.1% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Hatfield town centre 17 2.1% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 1 2.1% 1 1.8% 0 .0% Hertford town centre 7 .9% 0 .0% 3 6.7% 0 .0% 0 .0% 0 2.2% 0 .0% 0 .0% 2 2.7%
Roaring Meg Retail Park, London Road, Stevenage 5 .6% 0 .0% 1 2.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 4.0%
Bishop's Stortford town centre 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.1% 0 .0% 2 2.7% Retail Warehouses Watford 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0%
Homebase, Albany Park, Hatfield Road, St Albans 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Harlow town centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Bury Park District Centre, Luton 2 .3% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
St Albans Retail Park, Griffiths Way, St Albans 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Amersham town centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% High Wycombe town centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Apsley Mill Retail Park, London Road, Hemel Hempstead 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Milton Keynes 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Comet, Apsley Mills Retail Park, Hemel Hempstead 1 .1% 0 .0% 1 2.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Luton Retail Park, Gypsey Lane, Luton 1 .1% 0 .0% 1 2.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Bedford 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 2.1% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q8. In which town centre, freestanding store or retail park do you do most of your household's shopping for personal/luxury goods including books, jewellery, china, glass, cosmetics, musical instruments and sports equipment?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Laporte Retail Park, Dallow Road, Luton 1 .1% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Mini Warehouse, Luton Retail Park, Gypsy Lane, Luton 0 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 2.2% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q8. In which town centre, freestanding store or retail park do you do most of your household's shopping for personal/luxury goods including books, jewellery, china, glass, cosmetics, musical instruments and sports equipment?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
London City Centre 20 2.5% 2 2.0% 2 4.4% 2 5.6% 0 .0% 0 .0% 0 .0% 1 1.8% 1 1.3% Letchworth Town Centre 12 1.5% 0 .0% 2 4.4% 0 .0% 0 .0% 0 .0% 1 2.1% 9 12.7% 1 1.3% Leighton Buzzard, Local Stores 10 1.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Chesham Town Centre 8 1.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hitchin, Town Centre 8 1.0% 0 .0% 5 11.1% 0 .0% 0 .0% 0 .0% 1 2.1% 2 3.6% 0 .0% John Lewis, Bridge Road, Welwyn 6 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% Garden City Harlequin Centre, Watford 4 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Harpenden, Local Stores 4 .6% 0 .0% 0 .0% 4 13.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hitchin, Local Stores 4 .5% 1 1.0% 3 6.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Biggleswade, Local Stores 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 10.6% 0 .0% 0 .0% Brent Cross Shopping Centre, 4 .5% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Hendon, London Lakeside Shopping Centre, West 3 .4% 0 .0% 1 2.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.7% Thurrock John Lewis, Brent Cross Shopping 3 .4% 0 .0% 0 .0% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 0 .0% Centre, London Other London, (unspecified area) 3 .4% 1 1.0% 0 .0% 0 .0% 0 .0% 0 2.2% 0 .0% 0 .0% 0 .0% Tring Town Centre 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Harpendon Town Centre 3 .3% 0 .0% 0 .0% 3 7.4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Borehamwood, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hatfield, Asda, Town Centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford, Tesco, High Street 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Letchworth, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.6% 0 .0% Royston, Local Stores 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.6% 0 .0% Berkhamstead Town Centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% The Luton Arndale Centre, Luton 2 .3% 2 2.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% The Galleria, Hatfield 2 .2% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Dunstable, Local Stores 2 .2% 0 .0% 0 .0% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 0 .0% Biggleswade Town Centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 4.3% 0 .0% 0 .0% Boots, Hatfield, Town Centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Borders, Waterfield Retail Park, 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford London Colney, Co-op, Hazeldine 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Rd (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q8. In which town centre, freestanding store or retail park do you do most of your household's shopping for personal/luxury goods including books, jewellery, china, glass, cosmetics, musical instruments and sports equipment?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % London Colney, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% North London, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Potters Bar Town Centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Watford, Asda Wal-Mart Supercentre, Odhams Trading 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Estate, Cambridge City Centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% Ely, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% Home Catalogue Delivery Service 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% M&S, Brookfield Centre, Halfhide 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.8% 0 .0% Lane, Cheshunt Bluewater Shopping Centre, 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Greenhithe, Kent Hemel Hempstead, Sainsburys, 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% London Rd, Apsley Rickmansworth, Local Stores 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Other London 1 .2% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% London, Brent Cross Shopping 1 .2% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Centre, Hendon Bishop Stortford,Tesco,Bishop 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Park Centre,Lancaster Way Makro, Stockingswater Lane, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Enfield Hitching, WH Smith, Bancroft 1 .1% 0 .0% 1 2.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Flitwick, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 4.4% 0 .0% 0 .0% 0 .0% QVC 1 .1% 0 .0% 0 .0% 0 .0% 1 2.3% 0 .0% 0 .0% 0 .0% 0 .0% Harpenden, Argos, High St 1 .1% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Redbourne, Local Stores 1 .1% 0 .0% 0 .0% 1 1.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Bletchley, Local Stores 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Milton Keynes, Tesco Extra, 1 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Winchester Kempston Retail Park, 0 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 2.2% 0 .0% 0 .0% 0 .0% Bedfordshire (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q8. In which town centre, freestanding store or retail park do you do most of your household's shopping for personal/luxury goods including books, jewellery, china, glass, cosmetics, musical instruments and sports equipment?
Zone 9 10 11 12 Num % Num % Num % Num % Total 162 100.0% 126 100.0% 43 100.0% 26 100.0%
Luton town centre 0 .0% 0 .0% 1 2.0% 0 .0% Stevenage town centre 6 3.8% 0 .0% 0 .0% 0 .0% Milton Keynes town centre 0 .0% 2 1.9% 13 30.0% 16 60.0% St Albans town centre 47 29.3% 5 3.8% 0 .0% 0 .0% Watford town centre 29 18.0% 25 20.2% 1 2.0% 1 2.0% Hemel Hempstead town centre 0 .0% 56 44.2% 0 .0% 0 .0% Welwyn Garden City (town centre) 26 15.8% 0 .0% 0 .0% 0 .0% Bedford town centre 0 .0% 0 .0% 0 .0% 6 24.0% Cambridge town centre 0 .0% 0 .0% 0 .0% 0 .0% Dunstable town centre 0 .0% 0 .0% 0 .0% 1 2.0% Aylesbury town centre 1 .8% 1 1.0% 13 30.0% 0 .0% Hatfield town centre 15 9.0% 0 .0% 0 .0% 0 .0% Hertford town centre 1 .8% 0 .0% 0 .0% 0 .0%
Roaring Meg Retail Park, London Road, Stevenage 0 .0% 0 .0% 0 .0% 0 .0%
Bishop's Stortford town centre 0 .0% 1 1.0% 0 .0% 0 .0% Retail Warehouses Watford 2 1.5% 0 .0% 0 .0% 0 .0%
Homebase, Albany Park, Hatfield Road, St Albans 2 1.5% 0 .0% 0 .0% 0 .0%
Harlow town centre 0 .0% 2 1.9% 0 .0% 0 .0% Bury Park District Centre, Luton 0 .0% 1 1.0% 0 .0% 0 .0%
St Albans Retail Park, Griffiths Way, St Albans 1 .8% 0 .0% 0 .0% 0 .0%
Amersham town centre 0 .0% 1 1.0% 0 .0% 0 .0% High Wycombe town centre 0 .0% 1 1.0% 0 .0% 0 .0%
Apsley Mill Retail Park, London Road, Hemel Hempstead 0 .0% 1 1.0% 0 .0% 0 .0%
Retail Warehouses Milton Keynes 0 .0% 0 .0% 0 .0% 1 4.0%
Comet, Apsley Mills Retail Park, Hemel Hempstead 0 .0% 0 .0% 0 .0% 0 .0%
Luton Retail Park, Gypsey Lane, Luton 0 .0% 0 .0% 0 .0% 0 .0%
Retail Warehouses Bedford 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q8. In which town centre, freestanding store or retail park do you do most of your household's shopping for personal/luxury goods including books, jewellery, china, glass, cosmetics, musical instruments and sports equipment?
Zone 9 10 11 12 Num % Num % Num % Num %
Laporte Retail Park, Dallow Road, Luton 0 .0% 0 .0% 0 .0% 0 .0%
B&Q Mini Warehouse, Luton Retail Park, Gypsy Lane, Luton 0 .0% 0 .0% 0 .0% 0 .0%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q8. In which town centre, freestanding store or retail park do you do most of your household's shopping for personal/luxury goods including books, jewellery, china, glass, cosmetics, musical instruments and sports equipment?
Zone 9 10 11 12 Num % Num % Num % Num %
London City Centre 1 .8% 7 5.8% 3 6.0% 0 .0% Letchworth Town Centre 0 .0% 0 .0% 0 .0% 0 .0% Leighton Buzzard, Local Stores 0 .0% 0 .0% 9 20.0% 1 4.0% Chesham Town Centre 0 .0% 8 6.7% 0 .0% 0 .0% Hitchin, Town Centre 0 .0% 0 .0% 0 .0% 0 .0% John Lewis, Bridge Road, Welwyn 4 2.3% 1 1.0% 0 .0% 0 .0% Garden City Harlequin Centre, Watford 1 .8% 2 1.9% 1 2.0% 0 .0% Harpenden, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Hitchin, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Biggleswade, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Brent Cross Shopping Centre, 1 .8% 0 .0% 0 .0% 0 .0% Hendon, London Lakeside Shopping Centre, West 0 .0% 0 .0% 0 .0% 0 .0% Thurrock John Lewis, Brent Cross Shopping 1 .8% 1 1.0% 0 .0% 0 .0% Centre, London Other London, (unspecified area) 1 .8% 0 .0% 0 .0% 0 .0% Tring Town Centre 0 .0% 0 .0% 3 6.0% 0 .0% Harpendon Town Centre 0 .0% 0 .0% 0 .0% 0 .0% Borehamwood, Local Stores 2 1.5% 0 .0% 0 .0% 0 .0% Hatfield, Asda, Town Centre 2 1.5% 0 .0% 0 .0% 0 .0% Watford, Tesco, High Street 2 1.5% 0 .0% 0 .0% 0 .0% Letchworth, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Royston, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Berkhamstead Town Centre 0 .0% 2 1.9% 0 .0% 0 .0% The Luton Arndale Centre, Luton 0 .0% 0 .0% 0 .0% 0 .0% The Galleria, Hatfield 1 .8% 0 .0% 0 .0% 0 .0% Dunstable, Local Stores 0 .0% 0 .0% 1 2.0% 0 .0% Biggleswade Town Centre 0 .0% 0 .0% 0 .0% 0 .0% Boots, Hatfield, Town Centre 1 .8% 0 .0% 0 .0% 0 .0% Borders, Waterfield Retail Park, 1 .8% 0 .0% 0 .0% 0 .0% Watford London Colney, Co-op, Hazeldine 1 .8% 0 .0% 0 .0% 0 .0% Rd (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q8. In which town centre, freestanding store or retail park do you do most of your household's shopping for personal/luxury goods including books, jewellery, china, glass, cosmetics, musical instruments and sports equipment?
Zone 9 10 11 12 Num % Num % Num % Num % London Colney, Local Stores 1 .8% 0 .0% 0 .0% 0 .0% North London, Local Stores 1 .8% 0 .0% 0 .0% 0 .0% Potters Bar Town Centre 1 .8% 0 .0% 0 .0% 0 .0% Watford, Asda Wal-Mart Supercentre, Odhams Trading 1 .8% 0 .0% 0 .0% 0 .0% Estate, Cambridge City Centre 0 .0% 0 .0% 0 .0% 0 .0% Ely, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Home Catalogue Delivery Service 0 .0% 0 .0% 0 .0% 0 .0% M&S, Brookfield Centre, Halfhide 0 .0% 0 .0% 0 .0% 0 .0% Lane, Cheshunt Bluewater Shopping Centre, 0 .0% 1 1.0% 0 .0% 0 .0% Greenhithe, Kent Hemel Hempstead, Sainsburys, 0 .0% 1 1.0% 0 .0% 0 .0% London Rd, Apsley Rickmansworth, Local Stores 0 .0% 1 1.0% 0 .0% 0 .0% Other London 0 .0% 0 .0% 0 .0% 0 .0% London, Brent Cross Shopping 0 .0% 0 .0% 0 .0% 0 .0% Centre, Hendon Bishop Stortford,Tesco,Bishop 0 .0% 0 .0% 0 .0% 0 .0% Park Centre,Lancaster Way Makro, Stockingswater Lane, 0 .0% 0 .0% 0 .0% 0 .0% Enfield Hitching, WH Smith, Bancroft 0 .0% 0 .0% 0 .0% 0 .0% Flitwick, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% QVC 0 .0% 0 .0% 0 .0% 0 .0% Harpenden, Argos, High St 0 .0% 0 .0% 0 .0% 0 .0% Redbourne, Local Stores 0 .0% 0 .0% 0 .0% 0 .0% Bletchley, Local Stores 0 .0% 0 .0% 0 .0% 1 2.0% Milton Keynes, Tesco Extra, 1 0 .0% 0 .0% 0 .0% 1 2.0% Winchester Kempston Retail Park, 0 .0% 0 .0% 0 .0% 0 .0% Bedfordshire
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q9. When you shop for non-food goods, how do you usually travel?
Total Zone Num % 1 2 3 4 5 6 7 8 9 Num % Num % Num % Num % Num % Num % Num % Num % Num % Total 1000 100.0% 157 100.0% 59 100.0% 38 100.0% 48 100.0% 26 100.0% 44 100.0% 79 100.0% 113 100.0% 208 100.0% Car/van (as driver) 693 69.3% 99 63.1% 41 70.0% 30 78.3% 30 61.7% 19 73.3% 34 76.7% 61 76.9% 78 69.1% 131 63.2% Car/van (as passenger) 106 10.6% 18 11.5% 8 13.3% 3 8.3% 6 11.7% 3 13.3% 4 8.3% 5 6.2% 11 9.6% 21 9.9% Bus 94 9.4% 19 12.3% 5 8.3% 3 6.7% 4 8.3% 2 6.7% 4 8.3% 7 9.2% 14 12.8% 21 9.9% Walk 69 6.9% 13 8.5% 3 5.0% 2 5.0% 6 13.3% 0 1.7% 1 3.3% 5 6.2% 7 6.4% 19 9.4% Train 17 1.7% 4 2.3% 1 1.7% 1 1.7% 0 .0% 1 3.3% 1 3.3% 1 1.5% 2 2.1% 4 1.8% Taxi 7 .7% 4 2.3% 0 .0% 0 .0% 2 3.3% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Motorcycle 4 .4% 0 .0% 1 1.7% 0 .0% 0 .0% 0 1.7% 0 .0% 0 .0% 0 .0% 2 1.2% Bicycle 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 1.8% Goods Delivered 3 .3% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.2% Other Mobility Vehicle 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.2% Park & Ride 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q9. When you shop for non-food goods, how do you usually travel?
Zone 10 11 12 Num % Num % Num % Total 145 100.0% 52 100.0% 31 100.0% Car/van (as driver) 106 73.3% 37 71.7% 26 85.0% Car/van (as passenger) 21 14.2% 6 11.7% 2 5.0% Bus 10 6.7% 3 6.7% 2 6.7% Walk 7 5.0% 3 6.7% 1 1.7% Train 0 .0% 2 3.3% 0 .0% Taxi 0 .0% 0 .0% 1 1.7% Motorcycle 0 .0% 0 .0% 0 .0% Bicycle 0 .0% 0 .0% 0 .0% Goods Delivered 0 .0% 0 .0% 0 .0% Other Mobility Vehicle 0 .0% 0 .0% 0 .0% Park & Ride 1 .8% 0 .0% 0 .0%
Q10. How often do you use Luton town centre for non-food shopping?
Total Zone Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Total 1000 100.0% 157 100.0% 59 100.0% 38 100.0% 48 100.0% 26 100.0% 44 100.0% 79 100.0% 113 100.0% 208 100.0% 145 100.0% 52 100.0% Everyday 7 .7% 5 3.1% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% 0 .0% 0 .0% 4-6 days a week 4 .4% 2 1.5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% 0 .0% 0 .0% 2-3 days a week 28 2.8% 23 14.6% 1 1.7% 0 .0% 0 .0% 0 1.7% 0 .0% 0 .0% 2 2.1% 0 .0% 1 .8% 0 .0% Once a week 64 6.4% 46 29.2% 1 1.7% 3 8.3% 6 11.7% 0 1.7% 1 3.3% 1 1.5% 0 .0% 2 1.2% 1 .8% 1 1.7% Once a month 94 9.4% 48 30.8% 3 5.0% 7 18.3% 7 15.0% 6 21.7% 2 5.0% 0 .0% 5 4.3% 9 4.1% 4 2.5% 1 1.7% 3-4 times a year 72 7.2% 14 9.2% 7 11.7% 6 16.7% 2 5.0% 5 20.0% 2 5.0% 4 4.6% 11 9.6% 12 5.8% 5 3.3% 2 3.3% Less often 47 4.7% 2 1.5% 5 8.3% 2 5.0% 5 10.0% 3 10.0% 0 .0% 4 4.6% 7 6.4% 11 5.3% 6 4.2% 2 3.3% Never 686 68.6% 16 10.0% 42 71.7% 20 51.7% 27 56.7% 12 45.0% 38 86.7% 70 89.2% 88 77.7% 172 82.5% 128 88.3% 47 90.0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q10. How often do you use Luton town centre for non-food shopping?
Zone 12 Num % Total 31 100.0% Everyday 0 .0% 4-6 days a week 0 .0% 2-3 days a week 0 .0% Once a week 1 1.7% Once a month 3 8.3% 3-4 times a year 1 3.3% Less often 1 1.7% Never 26 85.0%
Q11a. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre has a good range of upmarket brands
Those Zone non-food shopping in Luton city centre Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Those non-food shopping 314 100.0% 141 100.0% 17 100.0% 18 100.0% 21 100.0% 14 100.0% 6 100.0% 9 100.0% 25 100.0% 36 100.0% 17 100.0% 5 100.0% in Luton city centre Strongly agree 19 6.0% 8 6.0% 0 .0% 0 .0% 2 11.5% 0 3.0% 2 37.5% 1 14.3% 1 4.8% 2 6.7% 0 .0% 0 .0% Agree 172 54.8% 68 47.9% 12 70.6% 11 58.6% 14 65.4% 8 57.6% 1 25.0% 6 71.4% 20 81.0% 18 50.0% 8 50.0% 3 66.7% Neither agree nor disagree 40 12.6% 22 15.4% 2 11.8% 3 13.8% 2 11.5% 2 12.1% 1 25.0% 0 .0% 1 4.8% 5 13.3% 1 7.1% 0 .0% Disagree 55 17.5% 30 21.4% 2 11.8% 4 24.1% 2 7.7% 2 15.2% 1 12.5% 0 .0% 2 9.5% 6 16.7% 4 21.4% 1 16.7% Strongly disagree 15 4.6% 11 7.7% 1 5.9% 1 3.4% 1 3.8% 1 9.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Don't know 14 4.4% 2 1.7% 0 .0% 0 .0% 0 .0% 0 3.0% 0 .0% 1 14.3% 0 .0% 5 13.3% 4 21.4% 1 16.7% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q11a. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre has a good range of upmarket brands
Zone
12 Num % Those non-food shopping 5 100.0% in Luton city centre Strongly agree 1 11.1% Agree 2 44.4% Neither agree nor disagree 1 11.1% Disagree 1 22.2% Strongly disagree 0 .0% Don't know 1 11.1%
Q11b. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre has a good range of discount retailers
Those Zone non-food shopping in Luton city centre Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Those non-food shopping 314 100.0% 141 100.0% 17 100.0% 18 100.0% 21 100.0% 14 100.0% 6 100.0% 9 100.0% 25 100.0% 36 100.0% 17 100.0% 5 100.0% in Luton city centre Strongly agree 20 6.2% 8 6.0% 0 .0% 2 10.3% 4 19.2% 0 3.0% 0 .0% 0 .0% 0 .0% 4 10.0% 1 7.1% 0 .0% Agree 139 44.4% 57 40.2% 9 52.9% 11 58.6% 7 34.6% 8 54.5% 4 62.5% 2 28.6% 16 61.9% 17 46.7% 7 42.9% 0 .0% Neither agree nor disagree 34 10.9% 17 12.0% 4 23.5% 1 6.9% 2 11.5% 2 15.2% 1 12.5% 0 .0% 1 4.8% 4 10.0% 0 .0% 1 16.7% Disagree 72 22.8% 47 33.3% 2 11.8% 3 13.8% 3 15.4% 1 9.1% 1 12.5% 2 28.6% 4 14.3% 5 13.3% 2 14.3% 1 16.7% Strongly disagree 9 2.8% 7 5.1% 0 .0% 1 3.4% 1 3.8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Don't know 41 13.0% 5 3.4% 2 11.8% 1 6.9% 3 15.4% 3 18.2% 1 12.5% 4 42.9% 5 19.0% 7 20.0% 6 35.7% 3 66.7% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q11b. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre has a good range of discount retailers
Zone
12 Num % Those non-food shopping 5 100.0% in Luton city centre Strongly agree 0 .0% Agree 2 44.4% Neither agree nor disagree 1 22.2% Disagree 1 11.1% Strongly disagree 0 .0% Don't know 1 22.2%
Q11c. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre has a poor range of fashion retailers
Those Zone non-food shopping in Luton city centre Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Those non-food shopping 314 100.0% 141 100.0% 17 100.0% 18 100.0% 21 100.0% 14 100.0% 6 100.0% 9 100.0% 25 100.0% 36 100.0% 17 100.0% 5 100.0% in Luton city centre Strongly agree 17 5.4% 10 6.8% 2 11.8% 3 13.8% 1 3.8% 0 3.0% 1 25.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Agree 90 28.7% 53 37.6% 5 29.4% 4 20.7% 3 15.4% 4 27.3% 2 37.5% 1 14.3% 7 28.6% 5 13.3% 5 28.6% 0 .0% Neither agree nor disagree 36 11.6% 17 12.0% 0 .0% 2 10.3% 2 11.5% 1 9.1% 1 25.0% 1 14.3% 0 .0% 7 20.0% 1 7.1% 2 33.3% Disagree 125 39.7% 48 34.2% 7 41.2% 9 51.7% 10 46.2% 7 51.5% 0 .0% 4 42.9% 16 61.9% 15 40.0% 5 28.6% 3 66.7% Strongly disagree 12 3.8% 5 3.4% 0 .0% 0 .0% 3 15.4% 0 3.0% 0 .0% 0 .0% 1 4.8% 2 6.7% 0 .0% 0 .0% Don't know 34 10.7% 8 6.0% 3 17.6% 1 3.4% 2 7.7% 1 6.1% 1 12.5% 2 28.6% 1 4.8% 7 20.0% 6 35.7% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q11c. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre has a poor range of fashion retailers
Zone
12 Num % Those non-food shopping 5 100.0% in Luton city centre Strongly agree 0 .0% Agree 1 22.2% Neither agree nor disagree 1 22.2% Disagree 1 22.2% Strongly disagree 0 .0% Don't know 2 33.3%
Q11d. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre has a good range of non-fashion retailers
Those Zone non-food shopping in Luton city centre Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Those non-food shopping 314 100.0% 141 100.0% 17 100.0% 18 100.0% 21 100.0% 14 100.0% 6 100.0% 9 100.0% 25 100.0% 36 100.0% 17 100.0% 5 100.0% in Luton city centre Strongly agree 8 2.5% 2 1.7% 0 .0% 0 .0% 2 11.5% 0 .0% 1 12.5% 1 14.3% 0 .0% 1 3.3% 0 .0% 0 .0% Agree 177 56.3% 81 57.3% 6 35.3% 13 69.0% 13 61.5% 8 54.5% 2 37.5% 4 42.9% 19 76.2% 19 53.3% 8 50.0% 2 33.3% Neither agree nor disagree 30 9.4% 11 7.7% 4 23.5% 1 6.9% 2 11.5% 2 15.2% 1 12.5% 1 14.3% 1 4.8% 5 13.3% 0 .0% 0 .0% Disagree 61 19.4% 33 23.1% 4 23.5% 4 20.7% 3 15.4% 2 15.2% 1 12.5% 0 .0% 4 14.3% 6 16.7% 4 21.4% 1 16.7% Strongly disagree 6 1.9% 5 3.4% 0 .0% 1 3.4% 0 .0% 0 3.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Don't know 33 10.4% 10 6.8% 3 17.6% 0 .0% 0 .0% 2 12.1% 1 25.0% 2 28.6% 1 4.8% 5 13.3% 5 28.6% 3 50.0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q11d. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre has a good range of non-fashion retailers
Zone
12 Num % Those non-food shopping 5 100.0% in Luton city centre Strongly agree 0 .0% Agree 2 44.4% Neither agree nor disagree 1 22.2% Disagree 1 11.1% Strongly disagree 0 .0% Don't know 1 22.2%
Q11e. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre offers a good range of major retailers (e.g. M&S, Debenhams, BHS)
Those Zone non-food shopping in Luton city centre Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Those non-food shopping 314 100.0% 141 100.0% 17 100.0% 18 100.0% 21 100.0% 14 100.0% 6 100.0% 9 100.0% 25 100.0% 36 100.0% 17 100.0% 5 100.0% in Luton city centre Strongly agree 56 17.9% 24 17.1% 2 11.8% 4 20.7% 9 42.3% 2 12.1% 1 25.0% 2 28.6% 2 9.5% 5 13.3% 4 21.4% 0 .0% Agree 201 64.0% 95 67.5% 11 64.7% 13 69.0% 11 53.8% 10 72.7% 3 50.0% 5 57.1% 19 76.2% 19 53.3% 8 50.0% 4 83.3% Neither agree nor disagree 9 3.0% 6 4.3% 0 .0% 0 .0% 0 .0% 0 3.0% 0 .0% 0 .0% 0 .0% 2 6.7% 0 .0% 0 .0% Disagree 29 9.3% 13 9.4% 2 11.8% 1 6.9% 1 3.8% 1 6.1% 1 12.5% 0 .0% 2 9.5% 6 16.7% 1 7.1% 0 .0% Strongly disagree 5 1.6% 2 1.7% 0 .0% 1 3.4% 0 .0% 1 6.1% 0 .0% 0 .0% 0 .0% 0 .0% 1 7.1% 0 .0% Don't know 13 4.2% 0 .0% 2 11.8% 0 .0% 0 .0% 0 .0% 1 12.5% 1 14.3% 1 4.8% 4 10.0% 2 14.3% 1 16.7% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q11e. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre offers a good range of major retailers (e.g. M&S, Debenhams, BHS)
Zone
12 Num % Those non-food shopping 5 100.0% in Luton city centre Strongly agree 1 22.2% Agree 2 33.3% Neither agree nor disagree 1 11.1% Disagree 1 11.1% Strongly disagree 0 .0% Don't know 1 22.2%
Q11f. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre is convenient to get to from my home
Those Zone non-food shopping in Luton city centre Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Those non-food shopping 314 100.0% 141 100.0% 17 100.0% 18 100.0% 21 100.0% 14 100.0% 6 100.0% 9 100.0% 25 100.0% 36 100.0% 17 100.0% 5 100.0% in Luton city centre Strongly agree 62 19.6% 36 25.6% 2 11.8% 4 24.1% 5 23.1% 3 18.2% 1 25.0% 0 .0% 2 9.5% 5 13.3% 2 14.3% 0 .0% Agree 188 59.7% 95 67.5% 10 58.8% 13 69.0% 14 65.4% 7 48.5% 1 25.0% 5 57.1% 12 47.6% 19 53.3% 8 50.0% 3 50.0% Neither agree nor disagree 17 5.3% 4 2.6% 0 .0% 1 6.9% 2 7.7% 2 12.1% 1 25.0% 0 .0% 1 4.8% 2 6.7% 1 7.1% 2 33.3% Disagree 35 11.3% 4 2.6% 5 29.4% 0 .0% 1 3.8% 3 18.2% 1 12.5% 2 28.6% 8 33.3% 7 20.0% 1 7.1% 1 16.7% Strongly disagree 6 1.9% 2 1.7% 0 .0% 0 .0% 0 .0% 0 3.0% 1 12.5% 0 .0% 0 .0% 1 3.3% 1 7.1% 0 .0% Don't know 7 2.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 14.3% 1 4.8% 1 3.3% 2 14.3% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q11f. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre is convenient to get to from my home
Zone
12 Num % Those non-food shopping 5 100.0% in Luton city centre Strongly agree 1 11.1% Agree 1 11.1% Neither agree nor disagree 1 11.1% Disagree 3 55.6% Strongly disagree 0 .0% Don't know 1 11.1%
Q11g. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre provides me with a safe environment for my shopping
Those Zone non-food shopping in Luton city centre Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Those non-food shopping 314 100.0% 141 100.0% 17 100.0% 18 100.0% 21 100.0% 14 100.0% 6 100.0% 9 100.0% 25 100.0% 36 100.0% 17 100.0% 5 100.0% in Luton city centre Strongly agree 18 5.6% 10 6.8% 0 .0% 1 3.4% 2 11.5% 0 3.0% 1 12.5% 1 14.3% 0 .0% 1 3.3% 1 7.1% 0 .0% Agree 182 57.9% 81 57.3% 9 52.9% 11 62.1% 11 53.8% 8 54.5% 3 50.0% 4 42.9% 17 66.7% 22 60.0% 10 57.1% 4 83.3% Neither agree nor disagree 41 13.1% 18 12.8% 2 11.8% 3 17.2% 5 23.1% 1 9.1% 1 12.5% 0 .0% 5 19.0% 5 13.3% 0 .0% 1 16.7% Disagree 41 13.1% 19 13.7% 4 23.5% 2 10.3% 2 11.5% 3 24.2% 0 .0% 2 28.6% 0 .0% 5 13.3% 2 14.3% 0 .0% Strongly disagree 20 6.5% 12 8.5% 2 11.8% 1 6.9% 0 .0% 1 9.1% 1 25.0% 0 .0% 1 4.8% 1 3.3% 0 .0% 0 .0% Don't know 12 3.8% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 14.3% 2 9.5% 2 6.7% 4 21.4% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q11g. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre provides me with a safe environment for my shopping
Zone
12 Num % Those non-food shopping 5 100.0% in Luton city centre Strongly agree 0 .0% Agree 3 55.6% Neither agree nor disagree 1 11.1% Disagree 1 11.1% Strongly disagree 0 .0% Don't know 1 22.2%
Q11h. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre provides me with a clean and attractive environment for my shopping
Those Zone non-food shopping in Luton city centre Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Those non-food shopping 314 100.0% 141 100.0% 17 100.0% 18 100.0% 21 100.0% 14 100.0% 6 100.0% 9 100.0% 25 100.0% 36 100.0% 17 100.0% 5 100.0% in Luton city centre Strongly agree 17 5.3% 8 6.0% 0 .0% 0 .0% 3 15.4% 0 .0% 1 12.5% 1 14.3% 0 .0% 1 3.3% 1 7.1% 0 .0% Agree 183 58.4% 82 58.1% 11 64.7% 9 48.3% 10 50.0% 6 45.5% 2 37.5% 5 57.1% 22 85.7% 22 60.0% 7 42.9% 4 83.3% Neither agree nor disagree 37 11.7% 14 10.3% 4 23.5% 6 31.0% 2 11.5% 3 18.2% 1 25.0% 0 .0% 0 .0% 4 10.0% 2 14.3% 0 .0% Disagree 49 15.5% 27 18.8% 2 11.8% 3 13.8% 2 11.5% 4 27.3% 1 25.0% 1 14.3% 1 4.8% 4 10.0% 2 14.3% 1 16.7% Strongly disagree 19 6.2% 10 6.8% 0 .0% 1 6.9% 2 11.5% 1 9.1% 0 .0% 0 .0% 1 4.8% 2 6.7% 1 7.1% 0 .0% Don't know 10 3.0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 14.3% 1 4.8% 4 10.0% 2 14.3% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q11h. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre provides me with a clean and attractive environment for my shopping
Zone
12 Num % Those non-food shopping 5 100.0% in Luton city centre Strongly agree 1 11.1% Agree 3 55.6% Neither agree nor disagree 0 .0% Disagree 1 11.1% Strongly disagree 0 .0% Don't know 1 22.2%
Q11i. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre provides a good opportunity to have a snack or a meal as part of my shopping trip
Those Zone non-food shopping in Luton city centre Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Those non-food shopping 314 100.0% 141 100.0% 17 100.0% 18 100.0% 21 100.0% 14 100.0% 6 100.0% 9 100.0% 25 100.0% 36 100.0% 17 100.0% 5 100.0% in Luton city centre Strongly agree 23 7.2% 12 8.5% 0 .0% 1 3.4% 3 15.4% 0 .0% 1 12.5% 0 .0% 4 14.3% 1 3.3% 1 7.1% 0 .0% Agree 201 64.0% 95 67.5% 11 64.7% 8 41.4% 14 65.4% 10 66.7% 2 37.5% 7 85.7% 16 61.9% 26 70.0% 10 57.1% 1 16.7% Neither agree nor disagree 21 6.8% 6 4.3% 2 11.8% 4 20.7% 2 11.5% 3 18.2% 0 .0% 0 .0% 1 4.8% 2 6.7% 0 .0% 1 16.7% Disagree 45 14.2% 23 16.2% 2 11.8% 5 27.6% 0 .0% 1 9.1% 1 25.0% 0 .0% 4 14.3% 2 6.7% 4 21.4% 2 33.3% Strongly disagree 5 1.7% 4 2.6% 1 5.9% 1 3.4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Don't know 19 6.1% 1 .9% 1 5.9% 1 3.4% 2 7.7% 1 6.1% 1 25.0% 1 14.3% 1 4.8% 5 13.3% 2 14.3% 2 33.3% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q11i. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre provides a good opportunity to have a snack or a meal as part of my shopping trip
Zone
12 Num % Those non-food shopping 5 100.0% in Luton city centre Strongly agree 0 .0% Agree 3 66.7% Neither agree nor disagree 0 .0% Disagree 1 11.1% Strongly disagree 0 .0% Don't know 1 22.2%
Q11j. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre has a good range of cafes/coffee shops for lunch/snacks
Those Zone non-food shopping in Luton city centre Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Those non-food shopping 314 100.0% 141 100.0% 17 100.0% 18 100.0% 21 100.0% 14 100.0% 6 100.0% 9 100.0% 25 100.0% 36 100.0% 17 100.0% 5 100.0% in Luton city centre Strongly agree 19 6.0% 12 8.5% 0 .0% 1 6.9% 2 7.7% 0 3.0% 0 .0% 0 .0% 2 9.5% 1 3.3% 0 .0% 0 .0% Agree 192 60.9% 81 57.3% 11 64.7% 8 41.4% 14 69.2% 9 60.6% 3 50.0% 6 71.4% 17 66.7% 26 70.0% 12 71.4% 3 50.0% Neither agree nor disagree 23 7.4% 10 6.8% 2 11.8% 4 20.7% 2 7.7% 2 15.2% 1 12.5% 0 .0% 1 4.8% 1 3.3% 0 .0% 1 16.7% Disagree 56 17.9% 33 23.1% 2 11.8% 4 20.7% 2 11.5% 2 15.2% 1 25.0% 1 14.3% 4 14.3% 4 10.0% 1 7.1% 2 33.3% Strongly disagree 4 1.3% 2 1.7% 1 5.9% 1 3.4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Don't know 20 6.4% 4 2.6% 1 5.9% 1 6.9% 1 3.8% 1 6.1% 1 12.5% 1 14.3% 1 4.8% 5 13.3% 4 21.4% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q11j. Thinking about Luton town centre compared with the other locations you use for your shopping, please tell me how far you agree with the following statements? Luton town centre has a good range of cafes/coffee shops for lunch/snacks
Zone
12 Num % Those non-food shopping 5 100.0% in Luton city centre Strongly agree 0 .0% Agree 3 66.7% Neither agree nor disagree 0 .0% Disagree 1 11.1% Strongly disagree 0 .0% Don't know 1 22.2%
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q12. What improvements might influence you to shop in Luton more often in the future, in terms of shopping, environment and transport/accessibility?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % Total 1000 100.0% 157 100.0% 59 100.0% 38 100.0% 48 100.0% 26 100.0% 44 100.0% 79 100.0% 113 100.0%
Attract less people / relieve over-crowding 12 1.2% 2 1.5% 1 1.7% 1 5.0% 1 1.7% 1 1.1%
Attract more people / make more lively 4 .4% 1 .8% 0 1.7%
Clean shopping streets 28 2.8% 13 8.5% 2 5.0% 1 1.7% 3 10.0% 1 1.7% 2 3.1% 2 2.1% Create more open spaces 6 .6% 1 .8% 1 1.7% 0 1.7%
Create more shelters from the weather 2 .2% 1 .8%
Develop a new covered shopping mall 5 .5% 2 1.5%
Enhance shopmobility service .
Improve access for pushchairs / wheelchairs, etc 3 .3% 1 .8%
Improve choice of multiple key flagship retailers 6 .6% 1 .8% 1 3.3% 1 1.7% 1 1.7% 1 1.5%
Improve directional signs to town centre 8 .8% 1 .8% 1 1.7% 1 1.5%
Improve layout of car parks 41 4.1% 6 3.8% 5 8.3% 1 3.3% 4 8.3% 1 5.0% 1 3.3% 2 3.1% 5 4.3%
Improve location of bus stops / bus station 13 1.3% 2 1.5% 1 1.7% 1 1.7% 1 1.7% 1 1.5% 2 2.1%
Improve number and attractiveness of meeting places 12 1.2% 5 3.1% 1 1.7% 2 3.3% 0 1.7% 1 1.5% 1 1.1%
Improve play areas for children 2 .2% 1 .8% 1 3.3%
Improve policing / other security measures 37 3.7% 10 6.2% 1 1.7% 3 8.3% 3 6.7% 1 5.0% 1 3.3% 4 4.6% 4 3.2%
Improve public transport links 36 3.6% 10 6.2% 2 3.3% 1 1.7% 2 3.3% 1 3.3% 7 9.2% 2 2.1%
Improve range of independent / specialist shops 18 1.8% 10 6.2% 1 3.3% 1 1.7% 0 1.7% 1 1.7% 1 1.1%
Improve safety of pedestrians 16 1.6% 6 3.8% 1 1.7% 2 3.3% 1 3.3% 1 1.7% 4 4.6% 2 2.1%
Improve signage / routeways within centre 10 1.0% 1 .8% 1 1.7% 1 1.7% 1 1.7% 2 3.1%
Improve street furniture / floral displays 2 .2% 1 1.1%
Improve the catering offer 6 .6% 4 2.3% 1 1.7%
Improve the range of coffee shops/cafes and restaurants 18 1.8% 12 7.7% 1 1.7%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q12. What improvements might influence you to shop in Luton more often in the future, in terms of shopping, environment and transport/accessibility?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num %
Improve the range of discount retailers/cheaper prices 7 .7% 5 3.1% 1 1.7%
Improve the range of leisure activities 4 .4% 2 1.5% 0 1.7%
Improve the range of non-fashion retailers 10 1.0% 4 2.3% 0 1.7% 1 1.7% 1 1.1%
Improve the range of services 5 .5% 2 1.5% 1 1.7% 1 1.7% 0 1.7% Improve the range of shops 49 4.9% 23 14.6% 3 8.3% 5 10.0% 1 3.3% 4 8.3% 1 1.5% 2 2.1%
Improve the range of upmarket brands 23 2.3% 12 7.7% 1 3.3% 1 1.7% 1 3.3% 1 3.3% 2 3.1% 2 2.1%
Increase frequency of public transport in the evenings 3 .3% 0 1.7% 1 1.5% 1 1.1%
Increase number of taxis 1 .1% 1 1.7% Introduce a larger supermarket 2 .2% 1 1.7% 0 1.7% More parking spaces - long stay 9 .9% 1 .8% 1 1.7% 1 1.7% 1 3.3% 1 1.1% More parking spaces - short stay 12 1.2% 2 1.5% 1 1.7% 1 1.7% 1 3.3% 1 1.1%
More parking spaces - type unspecified 42 4.2% 7 4.6% 3 5.0% 2 5.0% 2 5.0% 3 11.7% 3 6.7% 4 4.6% 4 3.2%
More pedestrianisation 6 .6% 2 1.5% 0 1.7% New Department Store 13 1.3% 2 1.5% 1 3.3% 1 1.7% 1 1.7% 2 2.1% Nothing in particular 598 59.8% 53 33.8% 38 65.0% 23 61.7% 23 48.3% 12 45.0% 29 66.7% 51 64.6% 70 61.7% Other new shop 5 .5% 4 2.3% 1 1.7% Reduce cost of parking 10 1.0% 3 5.0% 1 3.3% 1 1.7% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q12. What improvements might influence you to shop in Luton more often in the future, in terms of shopping, environment and transport/accessibility?
Total Zone Num % 1 2 3 4 5 6 7 8 Num % Num % Num % Num % Num % Num % Num % Num % More Advertising 12 1.2% 1 .8% 4 4.6% 1 1.1% Improve Aceessibilty By Public 8 .8% 1 .8% 1 1.7% 2 3.1% Transport More Attractive Environment 7 .7% 1 .8% 1 1.7% 1 1.7% 0 1.7% 1 1.5% 1 1.1% Never been there 4 .4% 1 1.5% Unfamiliar With Area 3 .3% 1 1.7% 1 1.7% Improved Access For Cars 3 .3% 1 1.7% 0 1.7% 1 1.7% Enforcement Of The 3 .3% 2 1.5% Non-smoking Policy More Frequent Bus Services 2 .2% 1 .8% Street Entertainment 2 .2% 2 1.5% Cleaner Car Parks 2 .2% 1 1.7% Improve Retail Facilities Around 2 .2% 2 3.3% Market Area Better Car Park Security 2 .2% 1 1.7% Only go to Luton at Xmas Time 1 .1% Improve range of public 1 .1% 1 1.5% conveniences Other More In-Store Sales 1 .1% Undercover Shopping Area 1 .1% Needed Cycle Lanes 1 .1% 1 .8% General Modernisation 1 .1% 1 .8% More Disabled Parking 1 .1% 1 .8% Provide Halal fast food outlets 1 .1% 1 .8% Replace Arndale Centre with 1 .1% 1 .8% Open Shopping Area Cleaner Environment 1 .1% 1 1.1% Improve Bus Station 1 .1% 1 1.1% Environment Improve Quality of Market 1 .1% 1 1.1% Environment More Car Servicing Facilities 1 .1% 1 1.7% Reduce Traffic Congestion 1 .1% 1 1.7% Abolish One Way System 0 .0% 0 1.7% Improve Range of Goods Sold in 0 .0% 0 1.7% the Market (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q12. What improvements might influence you to shop in Luton more often in the future, in terms of shopping, environment and transport/accessibility?
Zone 9 10 11 12 Num % Num % Num % Num % Total 208 100.0% 145 100.0% 52 100.0% 31 100.0%
Attract less people / relieve over-crowding 5 2.3% 1 .8%
Attract more people / make more lively 1 .6% 1 .8%
Clean shopping streets 2 1.2% 1 .8% 1 1.7% Create more open spaces 1 .6% 1 .8% 1 1.7%
Create more shelters from the weather 1 .6%
Develop a new covered shopping mall 2 1.2%
Enhance shopmobility service .
Improve access for pushchairs / wheelchairs, etc 1 .6% 1 3.3%
Improve choice of multiple key flagship retailers 1 .6%
Improve directional signs to town centre 2 1.2% 2 1.7% 1 1.7%
Improve layout of car parks 4 1.8% 7 5.0% 3 6.7%
Improve location of bus stops / bus station 4 1.8% 1 1.7%
Improve number and attractiveness of meeting places 2 1.2%
Improve play areas for children
Improve policing / other security measures 6 2.9% 4 2.5%
Improve public transport links 6 2.9% 2 1.7% 2 3.3% 1 3.3%
Improve range of independent / specialist shops 4 2.5%
Improve safety of pedestrians
Improve signage / routeways within centre 1 .6% 1 .8% 1 1.7% 1 3.3%
Improve street furniture / floral displays 1 .8%
Improve the catering offer 1 .6%
Improve the range of coffee shops/cafes and restaurants 5 2.3%
(cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q12. What improvements might influence you to shop in Luton more often in the future, in terms of shopping, environment and transport/accessibility?
Zone 9 10 11 12 Num % Num % Num % Num %
Improve the range of discount retailers/cheaper prices 1 .8%
Improve the range of leisure activities 1 .6%
Improve the range of non-fashion retailers 2 1.2% 1 .8%
Improve the range of services 1 1.7% Improve the range of shops 5 2.3% 4 2.5% 2 5.0%
Improve the range of upmarket brands 1 .8%
Increase frequency of public transport in the evenings
Increase number of taxis Introduce a larger supermarket 1 1.7% More parking spaces - long stay 1 .6% 2 1.7% More parking spaces - short stay 1 .6% 4 2.5%
More parking spaces - type unspecified 6 2.9% 2 1.7% 5 10.0% 1 1.7%
More pedestrianisation 2 1.2% 1 1.7% New Department Store 2 1.2% 2 1.7% 1 1.7% Nothing in particular 147 70.8% 101 70.0% 29 56.7% 20 65.0% Other new shop Reduce cost of parking 1 .6% 3 6.7% 1 3.3% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q12. What improvements might influence you to shop in Luton more often in the future, in terms of shopping, environment and transport/accessibility?
Zone 9 10 11 12 Num % Num % Num % Num % More Advertising 2 1.2% 1 .8% 2 3.3% 1 1.7% Improve Aceessibilty By Public 2 1.2% 1 1.7% Transport More Attractive Environment 1 .6% Never been there 2 1.7% Unfamiliar With Area 1 .8% 1 1.7% Improved Access For Cars 1 1.7% 1 1.7% Enforcement Of The 1 1.7% Non-smoking Policy More Frequent Bus Services 1 .8% Street Entertainment Cleaner Car Parks 1 .6% Improve Retail Facilities Around
Market Area Better Car Park Security 1 1.7% Only go to Luton at Xmas Time 1 .6% Improve range of public
conveniences Other More In-Store Sales 1 .8% Undercover Shopping Area 1 .8% Needed Cycle Lanes General Modernisation More Disabled Parking Provide Halal fast food outlets Replace Arndale Centre with
Open Shopping Area Cleaner Environment Improve Bus Station
Environment Improve Quality of Market
Environment More Car Servicing Facilities Reduce Traffic Congestion Abolish One Way System Improve Range of Goods Sold in
the Market
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q12. Specific leisure activities
Total Zone Num % 1 5 9 Num % Num % Num % Total 4 100.0% 2 100.0% 0 100.0% 1 100.0% More leisure facilities 4 100.0% 2 100.0% 0 100.0% 1 100.0% (no specific facilities)
Q12. Specific department stores
Total Zone Num % 1 3 4 6 8 9 10 12 Num % Num % Num % Num % Num % Num % Num % Num % Total 13 100.0% 2 100.0% 1 100.0% 1 100.0% 1 100.0% 2 100.0% 2 100.0% 2 100.0% 1 100.0% No named store given 7 51.7% 1 50.0% 1 50.0% 0 .0% 1 100.0% 1 50.0% 0 .0% 2 100.0% 1 100.0% John Lewis 4 29.7% 1 50.0% 1 50.0% 1 100.0% 0 .0% 0 .0% 1 50.0% 0 .0% 0 .0% Bigger Marks and Spencer 2 18.6% 0 .0% 0 .0% 0 .0% 0 .0% 1 50.0% 1 50.0% 0 .0% 0 .0%
Q12. Specific new shops
Total Zone Num % 1 2 Num % Num % Total 5 100.0% 4 100.0% 1 100.0% More DIY stores 2 52.4% 2 66.7% 0 .0% More shoe shops 1 26.2% 1 33.3% 0 .0% More men's fashion stores 1 21.3% 0 .0% 1 100.0%
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q13. Number of cars in household
Total Zone Num % 1 2 3 4 5 6 7 8 9 10 11 12 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Total 1000 100.0% 157 100.0% 59 100.0% 38 100.0% 48 100.0% 26 100.0% 44 100.0% 79 100.0% 113 100.0% 208 100.0% 145 100.0% 52 100.0% 31 100.0% None 124 12.4% 28 17.7% 7 11.7% 5 13.3% 7 15.0% 2 8.3% 4 8.3% 6 7.7% 16 13.8% 24 11.7% 16 10.8% 8 15.0% 2 5.0% One 408 40.8% 59 37.7% 26 43.3% 14 36.7% 21 43.3% 9 35.0% 20 45.0% 26 32.3% 50 44.7% 94 45.0% 58 40.0% 18 35.0% 13 43.3% Two 327 32.7% 42 26.9% 14 23.3% 13 33.3% 17 35.0% 12 46.7% 15 35.0% 38 47.7% 34 29.8% 64 31.0% 47 32.5% 20 38.3% 11 36.7% Three or more 109 10.9% 24 15.4% 9 15.0% 6 15.0% 3 6.7% 2 8.3% 4 10.0% 7 9.2% 10 8.5% 17 8.2% 17 11.7% 5 10.0% 4 13.3% Refused 33 3.3% 4 2.3% 4 6.7% 1 1.7% 0 .0% 0 1.7% 1 1.7% 2 3.1% 4 3.2% 9 4.1% 7 5.0% 1 1.7% 1 1.7%
Q14a. Employment situation of chief wage earner
Total Zone Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Total 1000 100.0% 157 100.0% 59 100.0% 38 100.0% 48 100.0% 26 100.0% 44 100.0% 79 100.0% 113 100.0% 208 100.0% 145 100.0% 52 100.0% Working full time 566 56.6% 100 63.8% 30 51.7% 22 56.7% 23 48.3% 15 58.3% 23 53.3% 47 60.0% 64 56.4% 114 55.0% 79 54.2% 29 56.7% Working part time 48 4.8% 10 6.2% 4 6.7% 1 3.3% 2 3.3% 0 1.7% 4 8.3% 6 7.7% 5 4.3% 5 2.3% 8 5.8% 3 5.0% Unemployed 9 .9% 1 .8% 0 .0% 1 1.7% 1 1.7% 0 1.7% 1 1.7% 1 1.5% 1 1.1% 1 .6% 1 .8% 0 .0% Retired 299 29.9% 34 21.5% 18 30.0% 13 33.3% 18 38.3% 8 31.7% 13 30.0% 21 26.2% 34 29.8% 68 32.7% 45 30.8% 17 33.3% Homemaker 8 .8% 2 1.5% 0 .0% 1 1.7% 0 .0% 0 1.7% 0 .0% 0 .0% 1 1.1% 1 .6% 1 .8% 0 .0% Full time student 5 .5% 1 .8% 0 .0% 0 .0% 0 .0% 0 1.7% 0 .0% 0 .0% 0 .0% 2 1.2% 0 .0% 0 .0% Long term sick/disabled 6 .6% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 1 1.1% 2 1.2% 1 .8% 0 .0% Refused 46 4.6% 8 5.4% 5 8.3% 1 1.7% 2 3.3% 0 1.7% 2 5.0% 2 3.1% 4 3.2% 10 4.7% 8 5.8% 3 5.0% Other 16 1.6% 0 .0% 2 3.3% 1 1.7% 2 3.3% 0 1.7% 1 1.7% 1 1.5% 4 3.2% 4 1.8% 1 .8% 0 .0% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q14a. Employment situation of chief wage earner
Zone 12 Num % Total 31 100.0% Working full time 18 58.3% Working part time 1 1.7% Unemployed 0 .0% Retired 10 33.3% Homemaker 1 1.7% Full time student 1 1.7% Long term sick/disabled 0 .0% Refused 1 1.7% Other 1 1.7%
Q14c. Socio-Economic Grouping
Total Zone Num % 1 2 3 4 5 6 7 8 9 10 11 12 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Total 1000 100.0% 157 100.0% 59 100.0% 38 100.0% 48 100.0% 26 100.0% 44 100.0% 79 100.0% 113 100.0% 208 100.0% 145 100.0% 52 100.0% 31 100.0% A/B 262 26.2% 35 22.3% 18 30.0% 15 38.3% 14 28.3% 7 28.3% 10 21.7% 21 26.2% 24 21.3% 54 25.7% 37 25.8% 19 36.7% 10 31.7% C1 268 26.8% 33 20.8% 13 21.7% 8 20.0% 10 20.0% 8 31.7% 12 28.3% 28 35.4% 32 28.7% 52 25.1% 48 33.3% 14 26.7% 10 31.7% C2 249 24.9% 39 24.6% 13 21.7% 8 21.7% 14 28.3% 6 25.0% 13 30.0% 15 18.5% 34 29.8% 67 32.2% 25 17.5% 8 15.0% 8 25.0% D/E 145 14.5% 39 24.6% 9 15.0% 5 13.3% 9 18.3% 3 10.0% 6 13.3% 11 13.8% 17 14.9% 22 10.5% 17 11.7% 7 13.3% 2 6.7% Refused 75 7.5% 12 7.7% 7 11.7% 3 6.7% 2 5.0% 1 5.0% 3 6.7% 5 6.2% 6 5.3% 13 6.4% 17 11.7% 4 8.3% 2 5.0%
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q15. Age
Total Zone Num % 1 2 3 4 5 6 7 8 9 10 11 12 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Total 1000 100.0% 157 100.0% 59 100.0% 38 100.0% 48 100.0% 26 100.0% 44 100.0% 79 100.0% 113 100.0% 208 100.0% 145 100.0% 52 100.0% 31 100.0% 18 - 24 years 49 4.9% 13 8.5% 1 1.7% 2 5.0% 1 1.7% 1 5.0% 2 5.0% 4 4.6% 4 3.2% 11 5.3% 8 5.8% 0 .0% 2 6.7% 25 - 34 years 114 11.4% 23 14.6% 2 3.3% 5 13.3% 8 16.7% 5 18.3% 5 11.7% 7 9.2% 19 17.0% 26 12.3% 8 5.8% 3 5.0% 3 8.3% 35 - 44 years 181 18.1% 23 14.6% 20 33.3% 10 26.7% 8 16.7% 4 15.0% 4 8.3% 17 21.5% 20 18.1% 33 15.8% 27 18.3% 11 21.7% 5 15.0% 45 - 54 years 173 17.3% 34 21.5% 8 13.3% 6 15.0% 9 18.3% 4 16.7% 10 21.7% 16 20.0% 17 14.9% 29 14.0% 24 16.7% 10 18.3% 7 23.3% 55 - 64 years 178 17.8% 24 15.4% 9 15.0% 4 10.0% 10 21.7% 4 15.0% 7 16.7% 13 16.9% 20 18.1% 45 21.6% 29 20.0% 8 15.0% 4 11.7% 65+ 255 25.5% 31 20.0% 14 23.3% 11 28.3% 11 23.3% 7 26.7% 14 31.7% 18 23.1% 29 25.5% 54 25.7% 37 25.8% 19 36.7% 10 33.3% Refused 50 5.0% 8 5.4% 6 10.0% 1 1.7% 1 1.7% 1 3.3% 2 5.0% 4 4.6% 4 3.2% 11 5.3% 11 7.5% 2 3.3% 1 1.7%
Q16. Household composition
Total Zone Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Total 1000 100.0% 157 100.0% 59 100.0% 38 100.0% 48 100.0% 26 100.0% 44 100.0% 79 100.0% 113 100.0% 208 100.0% 145 100.0% 52 100.0% 1 person household 225 22.5% 30 19.2% 13 21.7% 10 26.7% 12 25.0% 4 16.7% 10 23.3% 11 13.8% 24 21.3% 47 22.8% 45 30.8% 10 18.3% Single parent household 42 4.2% 12 7.7% 3 5.0% 1 3.3% 4 8.3% 0 1.7% 1 3.3% 5 6.2% 6 5.3% 4 1.8% 5 3.3% 0 .0% Couple no children 275 27.5% 46 29.2% 13 21.7% 9 23.3% 9 18.3% 8 31.7% 7 16.7% 17 21.5% 31 27.7% 64 31.0% 40 27.5% 23 43.3% Couple with children 368 36.8% 47 30.0% 23 38.3% 17 45.0% 20 41.7% 11 41.7% 21 46.7% 39 49.2% 48 42.6% 69 33.3% 42 29.2% 18 35.0% Couple living with parents 1 .1% 0 .0% 0 .0% 0 .0% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Family living with parents 22 2.2% 10 6.2% 1 1.7% 0 .0% 1 1.7% 1 3.3% 1 1.7% 4 4.6% 0 .0% 5 2.3% 0 .0% 0 .0% Friends living together 11 1.1% 2 1.5% 0 .0% 0 .0% 0 .0% 0 1.7% 0 .0% 0 .0% 1 1.1% 5 2.3% 2 1.7% 0 .0% Other 56 5.6% 10 6.2% 7 11.7% 1 1.7% 2 3.3% 1 3.3% 4 8.3% 4 4.6% 2 2.1% 13 6.4% 11 7.5% 2 3.3% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q16. Household composition
Zone 12 Num % Total 31 100.0% 1 person household 9 28.3% Single parent household 1 1.7% Couple no children 8 25.0% Couple with children 13 43.3% Couple living with parents 0 .0% Family living with parents 0 .0% Friends living together 0 .0% Other 1 1.7%
Q17. Household income (annual)
Total Zone Num % 1 2 3 4 5 6 7 8 9 10 11 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Total 1000 100.0% 157 100.0% 59 100.0% 38 100.0% 48 100.0% 26 100.0% 44 100.0% 79 100.0% 113 100.0% 208 100.0% 145 100.0% 52 100.0% Under £15,000 172 17.2% 25 16.2% 9 15.0% 5 13.3% 11 23.3% 6 21.7% 10 23.3% 10 12.3% 16 13.8% 41 19.9% 25 17.5% 6 11.7% £15,000 - £20,000 75 7.5% 13 8.5% 5 8.3% 1 1.7% 4 8.3% 1 3.3% 2 5.0% 9 10.8% 6 5.3% 18 8.8% 12 8.3% 2 3.3% £21,000 - £30,000 103 10.3% 17 10.8% 4 6.7% 5 13.3% 6 11.7% 3 11.7% 5 11.7% 9 10.8% 17 14.9% 18 8.8% 12 8.3% 3 5.0% £31,000 - £40,000 84 8.4% 16 10.0% 2 3.3% 4 11.7% 7 15.0% 1 5.0% 6 13.3% 10 12.3% 7 6.4% 12 5.8% 6 4.2% 10 18.3% £41,000 - £50,000 42 4.2% 5 3.1% 4 6.7% 2 5.0% 2 5.0% 2 6.7% 3 6.7% 1 1.5% 2 2.1% 11 5.3% 5 3.3% 3 6.7% £51,000 - £60,000 39 3.9% 4 2.3% 4 6.7% 3 8.3% 0 .0% 2 6.7% 1 1.7% 0 .0% 6 5.3% 9 4.1% 7 5.0% 3 6.7% £61,000 - £70,000 15 1.5% 1 .8% 1 1.7% 1 3.3% 1 1.7% 0 .0% 0 .0% 4 4.6% 1 1.1% 2 1.2% 2 1.7% 1 1.7% £71,000 - £80,000 11 1.1% 2 1.5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.1% 2 1.2% 2 1.7% 1 1.7% £81,000 - £90,000 7 .7% 0 .0% 2 3.3% 1 1.7% 0 .0% 1 3.3% 0 .0% 0 .0% 1 1.1% 1 .6% 0 .0% 1 1.7% £91,000 - £100,000 7 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 3.1% 2 2.1% 1 .6% 0 .0% 1 1.7% £101,000 - £150,000 8 .8% 2 1.5% 1 1.7% 1 3.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% 1 .8% 0 .0% Over £150,000 4 .4% 0 .0% 2 3.3% 1 1.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% 0 .0% Refused 433 43.3% 71 45.4% 26 43.3% 14 36.7% 17 35.0% 11 41.7% 17 38.3% 35 44.6% 52 45.7% 90 43.3% 70 48.3% 22 41.7% (cont.)
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd Q17. Household income (annual)
Zone 12 Num % Total 31 100.0% Under £15,000 8 25.0% £15,000 - £20,000 3 8.3% £21,000 - £30,000 5 15.0% £31,000 - £40,000 3 8.3% £41,000 - £50,000 2 5.0% £51,000 - £60,000 1 1.7% £61,000 - £70,000 0 .0% £71,000 - £80,000 1 1.7% £81,000 - £90,000 0 .0% £91,000 - £100,000 0 .0% £101,000 - £150,000 1 3.3% Over £150,000 1 1.7% Refused 9 30.0%
Q18. Sex
Total Zone Num % 1 2 3 4 5 6 7 8 9 10 11 12 Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Num % Total 1000 100.0% 157 100.0% 59 100.0% 38 100.0% 48 100.0% 26 100.0% 44 100.0% 79 100.0% 113 100.0% 208 100.0% 145 100.0% 52 100.0% 31 100.0% Male 306 30.6% 52 33.1% 19 31.7% 8 21.7% 12 25.0% 6 21.7% 7 16.7% 17 21.5% 36 31.9% 83 39.8% 43 30.0% 14 26.7% 9 30.0% Female 694 69.4% 105 66.9% 40 68.3% 30 78.3% 36 75.0% 20 78.3% 37 83.3% 62 78.5% 77 68.1% 125 60.2% 101 70.0% 38 73.3% 22 70.0%
Luton Telephone Survey (J6541) Extra Tabs - September 2004 Research and Marketing Ltd POWER COURT, LUTON Retail Capacity and impact Assessment November 2005
APPENDIX 7
GVA CAPACITY ASSESSMENT BALLYMORE POWER COURT, LUTON, 2004
TABLE 1 TABLE 1A SURVEY AREA POPULATION FORECASTS POPULATION GROWTH RATES
P O P U L A T I O N GROWTH RATES Catchment Postcode 2004 2006 2009 2011 2016 2004-2009 2004-2011 2004-2016 Zone Sector Groupings (%) (%) (%)
1 LU1 1/2/3/4/5; LU2 0/7/8/9; LU3 1/2/3/4; LU4 0/8/9 196,752 199,002 202,499 204,303 208,582 3 4 6
2 SG15 6; SG16 6; SG17 5; SG4 0/7/8/9; SG5 1/2/3 69,324 70,567 72,366 73,339 75,971 4 6 10
3 AL3 7/8; AL4 8; AL5 1/2/3/4/5 44,098 44,609 45,108 45,563 46,358 2 3 5
4 LU5 4/5; LU6 1/2/3 60,360 61,232 62,612 62,788 64,738 4 4 7
5 LU5 6; MK45 1/4/5 34,063 34,888 36,087 36,586 38,144 6 7 12
6 MK44 3; MK45 3; SG18 0/8/9; SG19 1/2 53,973 55,134 56,993 57,907 60,362 6 7 12
7 SG5 4; SG6 1/2/3/4; SG7 5/6; SG8 0/5/6/7/8/9; SG9 0 93,178 94,541 96,626 97,936 101,025 4 5 8
AL6 0; SG1 1/2/3/4/5/6; SG11 1; SG12 0; 8 135,238 136,766 139,456 140,706 143,520 3 4 6 SG14 2/3; SG2 0/7/8/9; SG3 6; SG9 9
AL1 1/2/3/4/5; AL10 0/8/9; AL2 1/2/3; AL3 4/5/6; AL4 0/9; AL6 9; AL7 1/2/3/4; AL8 6/7; AL9 5/6/7; 9 254,261 257,549 263,099 266,190 273,647 3 5 8 EN6 3; WD17 4; WD24 5/6/7; WD25 0/7/8/9; WD5 0; WD7 7/8/9
HP1 1/2/3; HP2 4/5/6/7; HP23 5/6; HP3 0/8/9; 10 171,121 173,163 175,865 177,247 180,947 3 4 6 HP4 1/2/3; HP5 1/2/3; WD3 4/5/6; WD4 8/9
11 HP22 5/6; HP23 4; LU7 0/1/2/3/4/9 75,614 76,759 78,284 78,710 80,724 4 4 7
12 MK17 8/9; MK43 0/9; MK45 2 38,235 38,901 39,940 40,412 41,646 4 6 9
TOTAL 1,226,217 1,243,111 1,268,935 1,281,687 1,315,664 3 5 7
SOURCE: Experian Business Solutions, September 2004 BALLYMORE POWER COURT, LUTON, 2004
TABLE 2 SURVEY AREA RETAIL EXPENDITURE FORECASTS (2002 prices) PER CAPITA EXPENDITURE 2003 2004 2006 2009 2011 2016 (£) (£) (£) (£) (£) (£) Convenience Goods 1,555 1,561 1,573 1,592 1,605 1,638 Comparison Goods 2,376 2,474 2,681 3,024 3,277 4,007 GROWTH IN PER CAPITA RETAIL EXPENDITURE: Convenience Goods: 0.40 % pa 2002 - 2016 Comparison Goods: 4.10 % pa 2002 - 2016 RETAIL EXPENDITURE Catchment CONVENIENCE GOODS COMPARISON GOODS Zone 2004 2006 2009 2011 2016 2004 2006 2009 2011 2016 (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) 1 307,113 313,115 322,456 327,937 341,555 486,745 533,509 612,434 669,595 835,734 2 108,209 111,032 115,234 117,720 124,403 171,501 189,185 218,862 240,366 304,396 3 68,833 70,189 71,829 73,135 75,912 109,094 119,593 136,424 149,331 185,745 4 94,217 96,344 99,702 100,784 106,009 149,325 164,158 189,362 205,785 259,388 5 53,169 54,894 57,464 58,726 62,461 84,269 93,532 109,141 119,909 152,833 6 84,247 86,749 90,755 92,949 98,843 133,524 147,810 172,368 189,788 241,855 7 145,443 148,753 153,866 157,202 165,429 230,513 253,457 292,234 320,982 404,781 8 211,095 215,191 222,067 225,854 235,015 334,566 366,659 421,768 461,159 575,048 9 396,880 405,235 418,955 427,274 448,099 629,017 690,469 795,711 872,428 1,096,433 10 267,105 272,459 280,045 284,508 296,302 423,337 464,236 531,882 580,920 725,008 11 118,027 120,775 124,658 126,341 132,186 187,062 205,785 236,761 257,969 323,440 12 59,682 61,208 63,600 64,867 68,196 94,590 104,291 120,794 132,449 166,865
TOTAL 1,914,020 1,955,945 2,020,632 2,057,298 2,154,412 3,033,542 3,332,683 3,837,741 4,200,681 5,271,526
SOURCE: Table 1, Experian Business Solutions Growth Rates and Expenditure Data for Luton NOTES: Special Forms of trading removed : - i) Convenience goods 1.85% BALLYMORE POWER COURT, LUTON, 2004
TABLE 3 COMPARISON GOODS ALLOCATION - MARKET SHARE %
LUTON TOWN CENTRE Catchment 2004 2006 2009 2011 2016 Zone (%) (%) (%) (%) (%) 1 5353535353 2 11111 3 1313131313 4 1212121212 5 1111111111 6 11111 7 00000 8 11111 9 00000 1000000 1122222 1200000 SOURCE: Luton Household Survey, September 2004
TABLE 4 COMPARISON GOODS ALLOCATION - SPEND (£) 2003
LUTON TOWN CENTRE Catchment 2004 2006 2009 2011 2016 Zone (£000) (£000) (£000) (£000) (£000) 1 258,361 283,183 325,076 355,417 443,602 2 2,464 2,718 3,144 3,453 4,373 3 13,695 15,013 17,126 18,746 23,317 4 17,423 19,153 22,094 24,010 30,264 5 8,886 9,863 11,509 12,644 16,116 6 1,422 1,574 1,835 2,021 2,575 7 928 1,021 1,177 1,292 1,630 8 2,631 2,883 3,317 3,627 4,522 9 1,700 1,866 2,151 2,358 2,964 10 1,653 1,813 2,077 2,269 2,831 11 3,064 3,371 3,878 4,225 5,298 12 428 472 547 600 756 Total 312,655 342,930 393,930 430,662 538,248 BALLYMORE POWER COURT, LUTON, 2004
TABLE 5 COMPARISON GOODS ALLOCATION - MARKET SHARE % PROPORTION OF SPENDING ATTRACTED TO LUTON OUT OF CENTRE Luton Retail Park Chaul End Lane Laporte Retail Park (B&Q) Free Standing Retail Stores Total Catchment 2004 2006 2009 2011 2016 2004 2006 2009 2011 2016 2004 2006 2009 2011 2016 2004 2006 2009 2011 2016 2004 2006 2009 2011 2016 Zone (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) 1 141414141422222 2 2 2 2 2111111818181818 2 222220000 0 0 0 0 0 00000022222 3 111111111100000 1 1 1 1 1000001111111111 4 333334444 4 2 2 2 2 2111111010101010 5 555550000 0 2 2 2 2 20000066666 6 000000000 0 0 0 0 0 00000000000 7 000000000 0 0 0 0 0 00000011111 8 000000000 0 0 0 0 0 00000000000 9 000000000 0 0 0 0 0 00000000000 10000000000 0 0 0 0 0 00000000000 11000000000 0 0 0 0 0 00000000000 12000000000 0 0 0 0 0 00000011111 SOURCE: Luton Household Survey, September 2004
TABLE 6 COMPARISON GOODS ALLOCATION - SPEND (£) 2003 PRICES RETAIL SALES IN OUT OF CENTRE BY CATCHMENT ZONE Luton Retail Park Chaul End Lane (B&Q) Laporte Retail Park Free Standing Retail Stores Total Catchment 2004 2006 2009 2011 2016 2004 2006 2009 2011 2016 2004 2006 2009 2011 2016 2004 2006 2009 2011 2016 2004 2006 2009 2011 2016 Zone (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) 1 66,563 72,958 83,751 91,568 114,288 10,431 11,433 13,124 14,349 17,909 7,309 8,011 9,196 10,055 12,550 4,018 4,404 5,055 5,527 6,899 88,321 96,806 111,127 121,499 151,645 2 2,796 3,085 3,569 3,919 4,963 0000 05886497518241,044 000003,385 3,734 4,319 4,744 6,007 3 11,665 12,787 14,587 15,967 19,860 0000 07628369531,043 1,298 0000012,427 13,623 15,540 17,010 21,158 4 4,860 5,343 6,163 6,698 8,443 5,919 6,507 7,506 8,157 10,282 3,123 3,433 3,960 4,304 5,425 861 947 1,092 1,187 1,496 14,763 16,230 18,722 20,345 25,645 5 3,840 4,263 4,974 5,465 6,965 0000 01,304 1,448 1,689 1,856 2,366 328 364 425 467 596 5,473 6,075 7,088 7,788 9,926 6 1701892202423090000 0 0 0 0 0 0170189220242309341377440485617 7 2793073533884900000 09281,021 1,177 1,292 1,630 000001,207 1,327 1,530 1,681 2,119 8 000000000 0 0 0 0 0 00000000000 9 750 824 949 1,041 1,308 0000 01,356 1,488 1,715 1,881 2,364 000002,106 2,312 2,665 2,922 3,672 102843123573904870000 0 0 0 0 0 000000284312357390487 11000000000 0 0 0 0 0 00000000000 121331471701872354555025826388040 0 0 0 0000005896497528251,039 TOTALS 91,342 100,213 115,094 125,865 157,347 16,805 18,442 21,212 23,144 28,994 15,371 16,886 19,442 21,255 26,675 5,378 5,904 6,793 7,424 9,299 128,896 141,444 162,540 177,687 222,315 SOURCE: Tables 2 & 5 BALLYMORE POWER COURT, LUTON, 2004
TABLE 7 LUTON TOWN CENTRE COMPARISON GOODS FLOORSPACE Net Floorspace Sales Density Turnover 2004 Sq m £ per sq m £000's
Luton Town Centre 36,049 5,500 198,270 TOTAL 36,049 198,270
Source: Experian Goad, Luton Nov 2003
TABLE 8 RETAIL WAREHOUSE FLOORSPACE Net Co Average Average Store Flsp SalesTurnover (sqm) (£ per sq m net) (£000s) 2004
LUTON RETAIL PARK (GIPSY LANE)
Rosebys (Unit 1a) 954 1,268 1,240 Harris Interiors 952 1,506 1,470 Allied Carpets 1,906 1,130 2,208 B&Q 4,032 1,861 7,691 Carpetright 627 1,194 767 Comet 694 5,617 3,996 Halfords 1,031 882 932 Harveys 1,819 1,818 3,390 Toys 'R' Us 3,071 1,388 4,369 Total 15,086 26,062
CHAUL END LANE (Retail Park)
Currys 929 4,465 4,252 MFI 2,267 2,217 5,152 No Frills 2,527 1,467 3,800 Total 5,723 13,203
B&Q (Laporte Retail Park) 12,449 1,861 23,747
FREESTANDING
Courts, Park Street West 1,939 1,388 2,759 Magnet, Beechwood Road 1,440 1,485 2,192 Homebase, Bramington Park, Enterprise Way 4,367 1,431 6,405 Total 20,195 35,103
TOTAL 41,004 98,115 Source : - MVM Planning (Aug 1999) / - Luton Borough Council - Experian Retail Rankings 2004
TABLE 9 DISTRICT CENTRES/LOCAL CENTRES COMBINED - COMPARISON GOODS FLOORSPAC Net Floorspace Sales Density Turnover 2004 Sq m £ per sq m £000's District Centres 9,759 2,500 24,398 Local Centres 6,676 2,500 16,690 TOTAL 16,435 41,088
Source : - MVM Planning (Aug 1999)
GVA GRIMLEY BALLYMORE POWER COURT, LUTON, 2004
TABLE 10 LUTON RETAIL COMMITMENTS - COMPARISON GOODS Commitment Net Co Average Average Flsp Sales Turnover 2004 (sqm) (£ per sq m net) (£000s)
41-51 George Street 1,300 3,000 3,998
TOTAL 1,300 3,998
Source: Luton Borough Council / Promis
TABLE 10A PROPOSAL - ARNDALE CENTRE EXTENSION
Proposal Net Co Average Average Flsp Sales Turnover 2004 (sqm) (£ per sq m net) (£000s)
Arndale Centre Extension 3,409 5,000 17,045
TOTAL 3,409 17,045
Source: Luton Borough Council
GVA GRIMLEY BALLYMORE POWER COURT, LUTON, 2004
TABLE 11
FUTURE SHOP FLOORSPACE CAPACITY IN LUTON BOROUGH
GROWTH IN SALES PER SQ M COMPARISON GOODS 2.5 %pa '04-'16
COMPARISON GOODS 2004 2006 2009 2011 2016
Survey Area Residents Spending (£000) 441,551 484,374 556,470 608,349 760,564
Existing Shop Floorspace 93,488 93,488 93,488 93,488 93,488 (sq m net)
Sales per sq m net £ 4,723 4,962 5,344 5,614 6,352
Sales from Existing 441,551 463,904 499,574 524,865 593,837 Floorspace (£000)
Sales from Committed 0 3,998 4,305 4,523 5,117 Floorspace (£000)
Residual Spending to 0 16,472 52,591 78,961 161,610 Support new shops (£000)
Sales per sq m net in new shops (£) 5500 5500 5500 5500 5500
Capacity for new floorspace (sq m net) 0 2,995 9,562 14,357 29,384
GVA GRIMLEY