1 STADIUM AUSTRALIA BRAND GUIDELINES STADIUM AUSTRALIA BRAND GUIDELINES

FEBRUARY 2014 8 STADIUM AUSTRALIA BRAND GUIDELINES 9 STADIUM AUSTRALIA BRAND GUIDELINES WE CREATE EVENTS HISTORY REMEMBERS. WE ARE AUSTRALIA’S HOME GROUND. 12 STADIUM AUSTRALIA BRAND GUIDELINES 13 STADIUM AUSTRALIA BRAND GUIDELINES

WORDS THAT DEFINE OUR CHARACTER

FAN FRIENDLY BRAVE CAPTIVATING Fan friendly means we’re down to We’re driven by a passion to inspire Stadium Australia delivers world- earth, approachable and inclusive. and create lasting memories in the class entertainment experiences that WORDS We invest in technology, logistics, minds of our fans and partners. take the nation’s breath away. Edge- accessibility, design and security to Sometimes that means having the of-your-seat experiences that turn make sure everyone feels welcome courage to do things differently, into unforgettable memories. Which and can enjoy the experience of an to break new ground and create gives fans the greatest souvenir of all, event at Stadium Australia. something more spectacular than ever knowing when history was made, “I before. Being brave means we’re ready was there.” WE LIVE to overcome any challenge. BY 16 STADIUM AUSTRALIA BRAND GUIDELINES 17 STADIUM AUSTRALIA BRAND GUIDELINES

THE ELEMENTS THAT WHAT MAKE UP OUR BRAND

THE OUR OUR BRAND CORPORATE AND SPORTING STADIUM STAFF AMBASSADORS PARTNERS A visit to the Stadium is the main way Any customer encounter with our Brand Ambassadors add another The Stadium Australia brand works our audience encounters our brand. So staff is also an encounter with our dimension to our brand. We aspire in harmony with the sporting and every detail demands consideration. brand. As an equal-opportunity to align with prominent faces and entertainment brands we host. For Transportation, the approach through employer, our staff come from diverse emerging stars that reflect our values, each event we create an environment our grounds, ticket collection, toilets, backgrounds and so we’re proud to in order to co-create meaningful where the event brand (or brands) can WE’RE signage, video screens, advertising, say they represent a real cross section brand experiences. These figures will shine with the unrivalled support of the seating, catering. It all adds to the of Australian society. We invest in be selected from the different sports Stadium Australia team. impression we create in our customers’ appropriate training to ensure all staff played at Stadium Australia. minds. are efficient, friendly and professional in order to make a great impression.

GOVERNMENT SYDNEY OLYMPIC MEDIA PARTNERS PARK AUTHORITY Stadium Australia enjoys a close NSW as a tourist destination. Stadium Stadium Australia is situated within We maintain a positive and open MADE partnership with the NSW State Australia also has close ties to Sydney Olympic Park. We work closely relationship with all our media partners. Government and Destination NSW. This State Rail and the NSW Police and with the Sydney Olympic Park Authority It’s a simple way to ensure our brand is collaborative relationship Ambulance. This relationship helps us in order to create a complementary always presented in the best possible is mutually beneficial, as government maintain our high standards for event brand experience for all our guests. light. support assists making our events a logistics, safety and security. This relationship helps to enhance the OF success, which in turn helps promote excellent reputation of both brands. 18 STADIUM AUSTRALIA BRAND GUIDELINES 19 STADIUM AUSTRALIA BRAND GUIDELINES

OUR VOICE IS ENERGETIC, FEARLESS, HUMAN.

Fans visiting Stadium Australia BE CLEAR MIX THINGS UP BE RUTHLESS experience extremes of emotion. This We’re speaking to a wide audience Short sentences pack a punch. So use When you’re writing, try to be aware exhilaration is something we want to WHAT WE so keep the language simple. Don’t them. But don’t overuse them. Because that Any words that you don’t need convey in our brand voice. Especially in use long words when a short one will any repeated sentence rhythm ends up to have in your work are just slowing headlines. do. And remember, Stadium Australia becoming monotonous. down your communication. So don’t be events are exciting as they are. You afraid to bring out the red pen and get But like a real person our voice has don’t need to oversell them. Go light on rid of them. range, this can be heard in our body the adjectives and they’ll make more of copy. Its character stems from our an impression. key principles: brave, fan friendly and captivating. And although our voice has KEEP ACTIVE LOOK TWICE SOUND the confidence and energy of being a national icon, it’s not overbearing. We Use active voice to add energy to your When you’re done, have a look back leave plenty of space for the brands we work. For example: “Angus Young over your work and ask yourself, “Is this host to shine as well. whipped the crowd into a frenzy”. Not clear?” And “Is it exciting?” If not, roll “The crowd was whipped into a frenzy up your sleeves and sharpen it up. Here’s some helpful tactics to get you by Angus Young.” LIKE started. 26 STADIUM AUSTRALIA BRAND GUIDELINES 27 STADIUM AUSTRALIA BRAND GUIDELINES

1. 2. 3. 4.

PHOTOGRAPHY The Stadium’s photography plays an important role in its culture and event experience. In order to help represent and showcase the Stadium’s experiences publicly, we recommend using the styles in this brief to photograph the exciting experiences on 6. offer at the Stadium. 5.

In Addition, this will allow the Stadium to deliver a consistent photographic style for each event.

1. ENTERTAINING AND LIVELY 5. USE UNIQUE PHOTOGRAPHIC walk, Stadium roof, tunnels or vantage Look for opportunities to showcase the STYLES points. Stadium’s atmosphere and energy in Feel free to explore unique styles, 8. CONSIDER LANDSCAPE interesting and dynamic ways. lenses and filters that could paint Particularly for the web, landscape the Stadium in a unique way or help 2. SHOW EMOTION photo shots are crucial to allow for copy 7. articulate the great experience. Think Look for candid opportunities that or messages to be placed alongside wide angle lenses or tilt-shift. allow you to capture the emotion of the focal points. moment. 6. CONNECT FANS WITH PLAYERS AND ENTERTAINERS 3. USE SHORT DEPTH OF FIELD Get up close with players and fans, Use extreme short depths of field to showcasing the personal and close create a single focal point on images. connection during events. 4. FAN FRIENDLY AND FUN 7. FIND UNIQUE PLACES TO Find photo opportunities that PHOTOGRAPH FROM demonstrate the Stadium as a Fan Explore the stadium and its accessible Friendly place for families and their locations to find interesting points kids as well as everyday sporting that could be used to shoot events in enthusiasts. interesting angles. Think the gantry 8. 30 STADIUM AUSTRALIA BRAND GUIDELINES 31 STADIUM AUSTRALIA BRAND GUIDELINES MEET OUR PARTNER STADIUM NAMING RIGHTS

This version of the logo mark will be most visible to Australians and the media. It expresses a harmonic duo of brands, coming together to shape Australia’s home ground. 32 STADIUM AUSTRALIA BRAND GUIDELINES 33 STADIUM AUSTRALIA BRAND GUIDELINES

HORIZONTAL LOGO REVERSE LOGO

For the brand to communicate clearly and powerfully, it’s essential the ANZ In many applications, including signage and collateral, the Brandmark must appear Stadium Brandmark is applied correctly and consistently. on a Deep Current background. Where this occurs, the logotype appears in white and the Symbol is reproduced in ANZ Stadium Ocean Blue, as illustrated. This is Both wordmark and Symbol are depicted in ANZ Stadium Ocean Blue and the the preferred application of the wordmark uses Myriad Pro for the typeface of the word ‘Stadium’ which represents Brandmark as it helps to distinguish the Symbol. the ANZ brand. The tagline uses Proxima Nova Extra Condensed Bold Italic. The use of both brands’ typographic elements represent the strong partnership between each.

They are set within specific proportions and relationships. The wordmark and Symbol must never be recreated in any way by either manual or electronic methods. Please ensure you only use master logo files.

WITH TAGLINE WITHOUT TAGLINE REVERSE WITH TAGLINE REVERSE WITHOUT TAGLINE 34 STADIUM AUSTRALIA BRAND GUIDELINES 35 STADIUM AUSTRALIA BRAND GUIDELINES

BLACK AND WHITE USAGE MINIMUM CLEAR

Wherever possible, the full colour version of the Brandmark should be used. However, where the use of the preferred full colour Brandmark is neither possible SPACE & ALIGNMENT nor suitable due to specific restrictions on cost, sponsorship or manufacturing methods, the black or white version can be used. When subtle identification is required, the Brandmark or the Symbol may be reproduced as a blind deboss or a When using any of the Brandmarks, a clear space area guarding against the varnish. encroachment of typography, illustrations or any other graphic element must be maintained. In the vertical format, the Brandmark should always be centred BLACK VERSION WHITE ON BLACK VERSION through the Symbol and not through the full width of the Brandmark. There are some applications where the clear space rule is by necessity different, for example in signage and online applications. Unless you are dealing with a specialised application with its own guidelines, the clear space shown here must be adhered to.

The preferred position of the Brandmark in any format is aligned right on any item Use the A in the ANZ logo as a guide for correct spacing. it is being applied to. If circumstances do not allow this, the Brandmark may be aligned differently as long as clear space guidelines are adhered to.

BLACK VERSION - NO TAGLINE WHITE ON BLACK VERSION - NO TAGLINE

Use the A in the ANZ logo as a guide for correct spacing. 36 STADIUM AUSTRALIA BRAND GUIDELINES 37 STADIUM AUSTRALIA BRAND GUIDELINES

MINIMUM SIZE VARYING

The sizes indicated at right are the smallest at which the brandmark may be used. Different sizes are provided for print and online uses to account for the appearance BACKGROUNDS of graphics when displayed as pixels on screen. Using the brandmark at sizes smaller than those indicated will result in a loss of legibility and presence. Lock-up remains in colour on coloured backgrounds. Ensuring a consistent brandmark.

WITH TAGLINE FOR PRINT WITH TAGLINE FOR ONLINE USAGE BRAND COLOUR BACKGROUND DARK COLOUR BACKGROUND WHITE BACKGROUND

45MM 180px

DARK PHOTO BACKGROUND LIGHT PHOTO BACKGROUND BLACK & WHITE

WITHOUT TAGLINE FOR PRINT WITHOUT TAGLINE FOR ONLINE USAGE

30MM 85px 38 STADIUM AUSTRALIA BRAND GUIDELINES 39 STADIUM AUSTRALIA BRAND GUIDELINES

ONLINE USAGE REVERSED ONLINE USAGE

This version of the logo mark is for use in digital applications ONLY. Note, this This version of the logo mark is for use in digital applications ONLY. Note, this brandmark has a unique style for online use compared to its flat appearance in brandmark has a unique style for online use compared to its flat appearance in print. print.

In many applications, including signage and collateral, it is recommended that the Brandmark appears on a Deep Current background. Where this occurs, the logotype appears in white and the Symbol is reproduced in ANZ Stadium Ocean Blue, as illustrated. This is the preferred application of the Brandmark as it helps to distinguish the Symbol.

WITH TAGLINE WITHOUT TAGLINE REVERSE WITH TAGLINE REVERSE WITHOUT TAGLINE 40 STADIUM AUSTRALIA BRAND GUIDELINES 41 STADIUM AUSTRALIA BRAND GUIDELINES

COLOUR PALETTE THE DIAGONAL LINE

The naming rights primary palette for ANZ Stadium brings the ANZ Bank’s primary The diagonal is not just a one-off but an essential element of our design language. colour palette to the forefront, instead using the Stadium’s Field Green as a It allows for positioning of body copy as well as giving headlines a space to contrast complimentary colour. against. It stands for dynamic forward movement. Headlines but not body copy can run into or out of the space. It should always be set in the dark blue hue.

PRIMARY PALETTE SECONDARY PALETTE PORTRAIT AND LANDSCAPE DIAGONAL LINE The diagonal can be used in portrait or landscape orientation.

ANZ OCEAN BLUE FIELD GREEN PANTONE R0 G125 B186 PANTONE 379 C R224 G239 B96 HEXACHROME CYAN HTML 007DBA C14 M0 Y74 K0 HTML E0EF60 C100 M9 Y2 K0

DEEP CURRENT BLACK

PANTONE 302 C R0 G65 B101 C75 M68 Y67 K90 R0 G0 B0 O C100 M43 Y12 K56 HTML 004165 HTML 000000 258

3O 54 STADIUM AUSTRALIA BRAND GUIDELINES 55 STADIUM AUSTRALIA BRAND GUIDELINES

MAGAZINE STADIUM ORIGIN STADIUM RUGBY

State of Origin Bledisloe Cup Wednesday 18 June Saturday 16 August

Member bookings close – 2 May Member bookings close 4 July. See pages 20-21 for Member IZZY OUR See pages 20-21 for Member dining options and paying dining options and paying LAYOUT guest prices GREATEST guest prices. It’s exciting that I feel I still have a lot to improve on.

debuted with the Melbourne Storm as a against the Queensland Reds. When the THE GREAT EXCLUSIVE 17-year-old in 2007. He scored a try that day, opening Test against the British Lions arrived the beginning of a trend, and that season in June, Folau became the 867th Wallaby. Not Michael Cowley would be part of a premiership win. surprisingly, he scored – twice. “I have some fond memories of my time in By year’s end he had moved from wing to Melbourne, but it’s been a huge roller coaster fullback, played 15 Tests and scored 10 tries. OU can almost see the lump of ride since I left. When I was a kid all I wanted Good, but not enough for Folau, who says Yembarrassment rise in his throat as you to do was one day represent Queensland one of his attributes is that he never gets suggest to Israel Folau that he may very well and play league for Australia. I was lucky comfortable. “It’s exciting that I feel I still have a lot to improve on. I think I’ve got a fair “I try not to get carried away when I hear in Melbourne. To think about what has way to get to where I believe I can be. I’ve be our finest footballing athlete. enough to do that in my first couple of years that. I feel like I’m blessed, and I’m enjoying happened since, to play different codes and only played one season . . . only 15 Tests. BLUE SEA what I’m doing, and trying to give something now . . . I’m representing Australia with the ”I’m only just starting to get my groove back at the same time, particularly to young Wallabies. You can see why it’s a bit surreal.” on now, and that’s part of the reason why I kids and younger footballers who are coming When Folau made the decision to end his signed on for another two years in rugby. The through,” he says. “There are times when I sit AFL career, few were shocked. To do what World Cup was another carrot dangling. You down and think about it and shake my head he had done was remarkable all things always want to be a part of those big events.” Picture: Dan Himbrechts at what I’ve been able to do. It feels surreal. considered, but the game didn’t suit him. FRONT COVER Once I hang the boots up is when it will all Most expected a return to the NRL, hence numerous highlights, notably Origin victories ANZ Stadium has been the scene of sink it. Hopefully I can achieve more of my more surprise when in December 2012 he goals as the years go on.” signed with the Waratahs. Lions and the All Blacks, Folau hopes his and NRL finals, but having lost there to the Sydney Olympic Park precinct offers but, 80,000 – and the Blues have won three of The obvious reason is that State of Origin Origin games just to sit back and watch – they But moving past the softly-spoken 24-year- But what happened over the ensuing 12 rugby record improves in 2014. more importantly, because it is our home,” them. Last year, Origin I drew 80,380 as NSW football itself has grown to become an is also helping the team’s campaign. Just come to support their team as loudly and as months stunned even the man himself. The Waratahs hosted the Queensland Reds finally triumph? The soaring Blues support Greg Prichard Daley said. took the lead in the series with a 14-6 win. enormous sporting event, and the fans love passionately as they can. It means an awful Ninety-one NRL games, eight State of “Moving from AFL to rugby was a tough on 1 March and will play the ACT Brumbies old’s humility, it’s difficult to argue with facts. Sydney Olympic Park was a sea of blue last The Maroons won Game II 26-6 in Brisbane the incredible atmosphere that is generated charge last year and is backing up again this lot to them, just like it means a huge amount Origins, eight times representing Australia transition and for me, physically, in particular. ask coach Daley, who had his first series in year as more than 164,000 fans attended the to set up a decider at ANZ Stadium – and by a full house at ANZ Stadium – the vast year. Daley played in 23 Origin matches, from to us as players and coaches. . . . then learns a foreign game, changes his I had to lose a lot of weight and size to play Folau hopes to be a part of, the Wallabies on 28 June at ANZ Stadium, then the big one The masthead has been set using INTERNAL SPREADS AURIE Daley will move his NSW Blues two State of Origin games at ANZ Stadium, didn't NSW fans respond! majority of them proudly wearing Blue. 1989-1999. He knew what it was like to have "I know from my own experience as a physique to adapt, and plays AFL. AFL and then put that weight back on. It against the All Blacks on Saturday 16 August. Lsquad into Sydney Olympic Park a week and tickets are moving fast for Game II of this The biggest Origin crowd since the capacity The Blues have a proud record at home player, and from seeing the effect on the NSW Then, again altering his body type to “So many of the highlights of my career out from the crucial Origin II at ANZ Stadium year’s series on Wednesday 18 June. playing in front of their passionate fans. players I coached last year, that it helps lift perform well in rugby. I put in the hard work was tough. I was always confident I could as he explores every avenue to close the gap It’s clear that State of Origin is now one of wake of the 2000 Olympic Games – 83,813 – This will be the 16th straight year NSW have season becomes a Wallaby. from the moment I joined the Waratahs, and had some disappointing moments there too. of the famous venue was reconfigured in the 'ANZ Stadium conform, plays rugby union, and in his first have happened at ANZ Stadium, and I’ve also on the marauding Maroons. world sport’s greatest rivalries, and fans are packed in for a classic encounter between the played there, and they have a proud record "It helps keep you in the battle." while it wasn’t an easy transition learning the I’m yet to have a good rugby Test result there, you through the most difficult times in games. After gathering a core group of current intrigued by the battle: the gallant underdog two great rivals. at home. The Blues have played 21 Origins The momentum will swing eventually at good choice considering his exploits on the technical side of the game, throughout the so maybe that can change this year. Proxima Nova Condensed Extra Bold is our home' Folau is an ANZ Stadium ambassador, a Blues trying to knock the Maroons off their Despite this enormous Blues support, at ANZ Stadium, for 14 wins, six losses and Origin level. NSW are going to break the ground. The league winger-come centre, AFL “You always want to play against the best, at ANZ Stadium in mid-January to kick-start Origin pedestal. Queensland managed to hang on to win 12-10 a huge crowd on your side as a player and drought at some stage, and if you are at ANZ full-forward, union winger-come-fullback, has have so much more to learn . . . but I didn’t and right now that’s the All Blacks. But that’s Blues, past players and influential supporters year I got more confident each week. I still For internal spreads, ensure you have a the NSW campaign, Daley revealed his squad Depending on the result of Origin I in and stretch their incredible record of series Blues have experienced a lot of heartbreak now he knows what it is like as a coach. Stadium for Origin II this year, just maybe you dream I’d have the year I had.” a long way off. All I’m worrying about at the one draw. The final reason is that, while the would eat, sleep and train in the precinct that Brisbane, the Blues will be playing to either wins to eight. during this amazing run of series wins by "Playing at home should always be an will be able to proudly say you were a part of derbies, rugby Tests and a Super Rugby game When Folau debuted for Australia in moment is getting better each week.” played NRL grand finals, State of Origins, AFL Italic to maintain the Stadium’s brand. has become the Blues’ spiritual home in the clinch the series two-nil or stay alive in it and Before this run began, the most Origin Queensland, they are desperately close to advantage for a team, but it becomes an that long overdue turnaround. at Sydney’s Olympic venue. league in 2007, he scored two tries. When he Let's go Waratahs: Page 25 geographical heart of Sydney. turn game three – also in Brisbane – into a series won in a row by either State was three. turning it around. Who wouldn't want to be even bigger advantage when you've got *Greg Prichard is a former Sydney Morning “Again, when I retire, it’s something I can *Michael Cowley is a former Sydney “For the Sydney game we will be at ANZ decider. The last four Origins played at ANZ So why do the Blues fans continue to rally able to say they were a part of it – whether as supporters who are as passionate as Blues Herald journalist now working across look back on and be very proud of,” he says. Stadium – he scored for the Maroons. Morning Herald sportswriter now working played his first Origin game in 2008 – at ANZ consistent grid and framework for your Stadium because of the facilities which the Stadium have each attracted crowds of over behind their team? a player, coach or supporter – when the Blues fans are," Daley says. "They don't come to multiple media platforms. He admits it seems an eternity since he On debut for the Waratahs, he scored across multiple media platforms. Picture: Dan Himbrechts 8 9 6 7 creative, but don’t be afraid to use call More creative freedom has been outs to break the grid, or deep-etched allowed for the creation of the photography within copy blocks to magazine front cover in order to allow bring visual context. STADIUM AFL for content within the magazine to be The View SYDNEY WOWS PEOPLE, PARTIES, FUN & GLAMOUR WITH TIFF & CHLOE featured on it. When designing a cover, Tiffany Hunter is Marketing Manager & Chloe Xuereb is Graphic Designer at ANZ Stadium You should also consider how angled BON JOVI ANS continue to rave about Bon Jovi’s outdoor Sydney show on 14 December – and it seems the band itself agrees that it YOU BUDDY consider: F ERIN'S A ROSE AMONG was one spectacular gig. In the wake of their 102-concert world tour, Bon Jovi rated the elements can be used to create balmy Saturday night at ANZ Stadium in the lead-up to Christmas FOOTY SHOW THORNS as their “best outdoor show” of the trip. Claiming “it all just came together” in Sydney, Jon Bon Jovi said HE dreamed of a future in Olympic gymnastics and owning a horse he still got a buzz from hearing 70,000 fans singing Livin’ On A Sfarm, but today she’s one of Australian sport’s strongest female Prayer as the band brought their show to an end. BEAUTY dynamism within the layout. voices. And for Nine Network news and sports presenter Erin Molan, Bon Jovi’s Because We Can Tour started in a blizzard in “it’s a complete privilege.” Connecticut, so it was no surprise that Jon and the boys enjoyed - How the Diagonal Line can be used to “I was a gymnast for 10 years and dreamed of the Olympics but their Sydney summer stopover. WHY THE EXCLUSIVE by Kieren Jack I’ve always loved sport and news. Mum’s even got videos of me at The New Jersey-based band’s world tour grossed $US259.5 Sydney Swans co-captain home when I was eight-years-old acting like I was a news anchor,” million, topping Pollstar's annual top 20 list and setting a record shared Erin, who got her break in her hometown of Canberra at local for the band itself. SWANS HAVE ARK down Saturday 29 March as a pretty special date for the Sydney Swans. That’s the television show Channelvision. Not that they didn’t have a few expenses along the way. HIGH HOPES Mnight we play our opening home game of the 2014 season against old rivals Collingwood create dynamism Now, Erin is a highly sought-after TV personality and rugby league EG: one whopper of a stage. critic, best known for her work on The Footy Show, Sunday Footy And did you check him out? Not surprisingly, Buddy’s arrival at the Swans has been a hot topic, and the sight of his at ANZ Stadium – and the first home game for one Lance “Buddy” Franklin. Show, Nine News and weekly columns on NRL.com. But her love wasn’t IN 2014 imposing 6’ 6” frame in the famous red and white will continue to create plenty of excitement always rugby league. is, let’s just say, a tad on the mature side. for the fans and everyone associated with the club. Take it from us; Jon is still in great shape for a Jersey boy who “Growing up my mum and dad followed AFL, then as I got older I began to follow rugby union as my boyfriend at the time was Swans on a long-term deal speaks volumes for the club and its future. We were fortunate that - Use the Field Green for titles We all know Lance Franklin is a huge figure in our sport. For him to want to come to the playing it. I only started to follow rugby league when I moved back Lance is good friends with Adam Goodes (picture right), who he has played with in Indigenous to Canberra at 21. I saw how exciting the game was, fell in love with the Raiders and got really into it. I didn’t grow up with it and had the most competitive football market in the country. What's even more important is what this JESS & RICKY MAKE GRAND FINAL teams. From a marketing perspective, he will certainly raise the profile of the Swans in Sydney, no reason to follow the sport. It was a choice and for me I think that makes your passion for something more special,” Erin said. The Swans are in good shape with a strong core group of players and with a host of sparingly, potentially using it to focus OF THE MOST BEAUTIFUL PEOPLE talented player will do for us on the field. Erin is a seasoned journalist and has worked in print, radio and extremely promising young players coming through the ranks. We felt we were not that far television for almost 10 years. She is the only female panellist on The TALKING of lead singers who are in great shape, we couldn’t decide away last year after making it through to a Preliminary Final. However, we know that if we are Footy Show, holding her own among sporting greats like Paul Vautin, who was the better looking on NRL Grand Final night – beautiful Jess going to take the next step and match it with the likes of Fremantle, Hawthorn and Geelong, we Michael Slater, Darryl Brohman and Wally Lewis. Mauboy or equally drop-dead Ricky Martin. 'HE WILL CERTAINLY are going to need to keep improving. “I’m in a very privileged position to be working with legends of Either way, it was an inspired decision to team up this genetically Sydney Swans v Collingwood on one feature RAISE THE PROFILE Saturday 29 March Australian sport. I look to my left and there’s Fatty and Joey Johns, advantaged pair as they truly delivered on the night and pumped up competitive side for the next few years and hopefully bring more premierships home to Sydney. I believe that if we can have a fit and firing Lance Franklin out on the field, we can be a really Member bookings close 28 March. then I look to my right and there’s Slats and Gorden Tallis. I have to the crowd before a classic NRL decider unfolded. Certainly, it hasn’t taken long for Buddy to earn the respect of the Swans playing group. OF THE SWANS Sydney Swans v Hawthorn pinch myself,” Erin said. The other great thing about Jess and Ricky is how down to earth He joined the squad two weeks earlier than was required just so he could train with and get IN SYDNEY: THE Friday 9 May they both are. to know the younger blokes in our squad. He’s also spoken up at our team meetings and given Member bookings close noon 9 May. - Copy over photography is acceptable, They were happy to be part of Grand Final day and clearly enjoyed MOST COMPETITIVE us great insight into our opposition and how his old club Hawthorn will play us. His knowledge See pages 20-21 for Member dining working with one another. of the game is excellent. But, of course, it’s not all about our new star recruit. The entire squad options and paying guest prices. IT'S THE BUDDY & JESINTA SHOW OK, we're going to give best on ground to Ricky. Yummo. FOOTBALL MARKET has been focused on being as well prepared as possible for the 2014 season. From a player’s point of view, the pre-season has been torturous as we prepare for a year of SYDNEY Swans fans have much to thank Jesinta Campbell for, with the vivacious former Miss IN THE COUNTRY.' football that will be even more aerobically challenging given there’s a new cap on interchanges. however be conscious of how legiable Universe Australia one of the main reasons superstar Buddy Franklin agreed to move to THE BUDDY FACTOR Sydney. particularly impressed with Harry Cunningham, a 20-year-old from Wagga who made the most A few of the younger guys have definitely caught the eye in the pre-season. I’ve been Buddy inked a nine-year $10 million deal with the Swans after leaving premiership team FANS, FIREWORKS & FUN AT THE T20 PARTY Lance Franklin of his opportunities last September when he kicked two goals in both the semi-final win over Age: 27 home game for the Swans against Collingwood at ANZ Stadium on Saturday 29 March. WHEN did dressing up in cooky costumes become mandatory for a night at the cricket? Beats My younger brother Brandon is another who has stepped up again. The young guys have Hawthorn – the team he will line up against at ANZ Stadium on Friday 9 May. He’ll play his first Carlton and the club’s preliminary final loss to Fremantle. Born: Perth, WA content is us, but it sure has added to the party. And that is surely what T20 cricket is now. been so impressive that I think there could be a few selection surprises early in 2014. Height: 196cm romance in the wake of the 2013 AFL season. Jesinta lives in Sydney after growing up on the Weight: 103kg Jesinta, 22, will make a glamorous addition to the Swans’ WAGS list. The pair confirmed their Gold Coast and has carved a career in the media world while also juggling modelling, charity Forward. No: 23 On a balmy summer’s night at ANZ Stadium, fireworks, trampolinists, breakdancers and jets And what a couple of big games we have coming up at ANZ Stadium. A huge Round 2 clash and ambassador roles. blockbuster against premiers Hawthorn on Friday 9 May. 2005-2013 Hawthorn: 182 games, 580 of green flames were interrupted by outbreaks of international cricket. with the ‘Pies, and with Collingwood boasting a very strong record at ANZ, and then another goals fans conscious of the need to have at least one caching hand available at all times. (ie: Beer in Buddy up against his old club – the marketers and the media will have some fun with that. Sure, there was a 26-run final over, classic catches and enough bombs into the stands to have 2014 Sydney Swans - Consider using photography that can extraordinary life.” Indeed you are, Jesinta. the right, pie in the left can be awkward if a George Bailey six is raining down.) Nickname: Buddy (name given to him by We like her own description of her journey on her Twitter profile: “An ordinary girl living an But it was quite a party for 48,762 fans, and most were happy with the result of the cricket. an Aboriginal tribal elder) We’re back again at ANZ Stadium in Round 23, against the Richmond Tigers, and – all going be overlapped on the magazine title. 12 13 1514 well – for the finals. Enjoy the season. You can be sure we’ll be giving it our all. 15 56 STADIUM AUSTRALIA BRAND GUIDELINES 57 STADIUM AUSTRALIA BRAND GUIDELINES

TICKET FRONT PAGE Finished Size: 3”x 6.5” (.5” Binding w/ 1” stub) - .0625” Full Form Bleed

CENTRELINE SEATS - CMYK CENTRELINE SEATS - THERMAL

DEEP CURRENT DEEP CURRENT WELCOME TO PANTONE 302 C ANZ STADIUM PANTONE 302 C SYDNEY OLYMPIC PARK C100 M43 Y12 K56 C100 M43 Y12 K56 TICKETS THE CASTROL EDGE RUGBY CHAMPIONSHIP SOUTH SYDNEY RABBITOHS v ANZ Stadium has developed a colour ZONES BOXES MEMBERS DINING ST GEORGE ILLAWARRA DRAGONS palette for each product and service, MON 18 MAR 2013 7.00PM this palette provides greater flexibility TICKET INCLUDES PUBLIC TRANSPORT. CONDITIONS APPLY. GATE LEVEL and visual diversity required for the C 2 range of collateral of the Stadium. The AISLE ROW SEAT ticket visuals also include a background 132 30 24 image of the Stadium.

44865 ESAS_21AUG2011 110821 3858 AISLE ROW SEAT TRANS: DATE: The diagonal line features prominently PAX: SEAT: and houses the sub brand logos, TICKET FRONT PAGE Finished Size: 3”x 6.5” (.5” Binding w/ 1” stub) - .0625” Full Form Bleed only on the ticket designs should the diagonal line appear without the mother brand colours. VANTAGE SUITES - CMYK VANTAGE SUITES - THERMAL METALIC SILVER DEEP CURRENT The tickets have two types of printing BRITISH AMERICAN TOBACCO AUSTRALASIA PANTONE 877 C WELCOMES YOU TO PANTONE 877 C process CMYK and Thermal printing, ANZ STADIUM please ensure the correct artwork SYDNEY OLYMPIC PARK procedure is followed when applying THE CASTROL EDGE RUGBY CHAMPIONSHIP design treatment. Both the CMYK and SOUTH SYDNEY RABBITOHS AISLE ROW SEAT AISLE ROW SEAT v Thermal tickets have been designed to ST GEORGE ILLAWARRA DRAGONS look as visually similar MON 18 MAR 2013 7.00PM as possible to maintain consistency TICKET INCLUDES PUBLIC TRANSPORT. CONDITIONS APPLY. between each. GATE LEVEL SUITE FIELD GREEN BLACK ANZ OCEAN BLUE C 3 3012 PANTONE 379 C C75 M68 Y67 K90 PANTONE PROCESS C14 M0 Y74 K0 CYAN C 44865 ESAS_21AUG2011 110821 3858 TRANS: C100 M9 Y2 K0 DATE: PAX: SEAT: 58 STADIUM AUSTRALIA BRAND GUIDELINES 59 STADIUM AUSTRALIA BRAND GUIDELINES

MEMBERSHIP CARDS

Membership cards have been created GOLD MEMBERSHIP CARD PLATINUM MEMBERSHIP CARD for both Gold and Platinum levels of membership. They utilise the Proxima METALIC GOLD METALIC SILVER Nova typeface family to establish the PANTONE 871 C PANTONE 877 C Stadium brand.

Where possible metallic inks should be used, however alternate CMYK 4 COLOUR 4 COLOUR breakdowns have been created to C15 M30 Y80 K10 C34 M24 Y23 K0 best represent a rich gold and silver appearance. 66 STADIUM AUSTRALIA BRAND GUIDELINES 67 STADIUM AUSTRALIA BRAND GUIDELINES

EXECUTING ONLINE

The brand’s online expression is dynamic, bold and thrives on large, strong headlines in combination with action-packed, exciting photography. The functionality is user-centred, adaptive and continuously evolving.

The Proxima Nova family has been used throughout the online expression to maintain the Stadium brand. 76 STADIUM AUSTRALIA BRAND GUIDELINES GAME ON