TOURISM ECONOMIC CONTRIBUTION 2 0REPORT 1 8 (COVER) JAREKUS SINGLETON 2018 RED BRICK ROADS MUSIC & ARTS FEST - CLINTON FROM THE GOVERNOR

Welcome to the Fiscal Year 2018 Economic Contribution Report of Travel/Tourism in Mississippi. This report gives a detailed analysis of the tremendous role tourism plays in Mississippi’s economy. Tourism is big business in Mississippi. During the last fiscal year, 24 million visitors spent $6.51 billion in Mississippi and generated $405.2 million for the state’s General Fund. I invite you to consider exploring more of Mississippi for yourself. Every region in the state has a wealth of unique sights, sounds, tastes and experiences worthy of your time.

Governor Phil Bryant

THE MIDTOWNER - HATTIESBURG 24 VISITORS SPENT $405.2 MILLION MILLION FOR THE STATE’S $6.51 GENERAL FUND BILLION IN MISSISSIPPI AND GENERATED FROM THE EXECUTIVE DIRECTOR Tourism is a vital component of our state’s economy. More than 89,500 Mississippians work directly in the travel and tourism trade, with nearly 98 percent employed in the private sector. Still, those numbers only tell part of the story. The attractions making up Mississippi’s vast tourism assets also create more vibrant communities where people not only want to visit, but also to live. Quality of life is directly related to the abundance of opportunities. In Mississippi, we are fortunate to have both.

Glenn McCullough, Jr. EXECUTIVE DIRECTOR MISSISSIPPI DEVELOPMENT AUTHORITY

Visit Mississippi is dedicated to promoting the state’s array of attractions to people across the U.S. and around the world. When visitors dine in our restaurants, stay FROM THE overnight and play at our golf courses and casinos, they experience genuine hospitality. These visitors respond by spending more money – $170 million, or 2.7 TOURISM DIRECTOR percent, over FY2017 – and this growth allows our state to succeed in many other areas. Considering our unmatched contributions to music, literature and the arts, culture may be Mississippi’s most valuable currency.

D. Craig Ray DIRECTOR VISIT MISSISSIPPI TABLE OF CONTENTS

EXECUTIVE SUMMARY GAMING 02 FY2018 Expenditures by Visitors 12 Mississippi Gaming Commission Quarterly Survey Trends 12 Gaming Employment, Revenue and Legalized Sports Betting MISSISSIPPI AS AN ATTRACTION 12 Non-gaming Summary of Revenue for State- 03 Travel/Tourism Exports and Imports Licensed Casinos 03 Household Tax Relief and Estimated Effective Tax Rates 04 A Consistent Producer OUTDOOR RECREATION 04 Employment Rankings and Trends

STATE TRAVEL/TOURISM LINKS CITY/COUNTY/STATE LEVEL INDICATORS 15 Tourism Capital Investment FY2018 Surveys (October 2017 - September 2018) 05 Travel/Tourism Expenditures/Lodging data 16 Film Productions 06 City/County Tax Revenues and Fees Attributed to Travel/Tourism 17 State Gross Domestic Product and Total Value Added 06 Travel/Tourism Advertising and Employment by Partners 17 Travel/Tourism Employment Multipliers 07 Mississippi Runs Deep Campaign 17 Travel/Tourism Labor Income Multipliers 07 Mississippi Visitation and Prior Visitor Profile Studies 08 International Travel to Mississippi 18 DELIMITATIONS 08 Some New Amenities for Visitors FY2018 18 LIMITATIONS 18 METHODS 19 APPENDICES TRANSPORTATION 43 GLOSSARY 09 Welcome Center Reservation Service 45 ACKNOWLEDGMENTS 10 Regional Airport/Air Passenger Data 10 Amtrak EXECUTIVE SUMMARY BILOXI LIGHTHOUSE

his report estimates travel/tourism’s Fiscal Year 2018 economic contribution at the state and county level for Mississippi. Travel/tourism is vital to Mississippi’s economy, based on 89,610 direct jobs in FY2018 - a 2.6 percent increase from the prior fiscal year. Nearly 98 percent Twere in the private sector. Travel/tourism comprised 7.7 percent of FY2018 total direct statewide establishment-based nonfarm employment.

The top three employment categories in terms of FY2018 Mississippi travel/tourism were food services and drinking establishments, state-licensed gaming and lodging, per Appendix A. The 21,562 state- licensed casino gaming jobs, including casino hotels, equaled 24.1 percent of direct travel/tourism employment. All other direct travel/tourism jobs comprised the remaining 75.9 percent.

All casino hotel rooms accounted for 12,590, or 20.8 percent, of 60,452 statewide hotel/motel rooms. VISITORS, ON AVERAGE, SPENT In 2018, a Mississippi casino hotel had 450 rooms, on average; non-casino hotel/motels had 71 rooms.

FY2018 EXPENDITURES BY VISITORS

Estimated travel/tourism expenditures by visitors Travel/tourism is a major contributor to the state’s totaled $6.51 billion in FY2018, versus $6.34 billion financials and quality of life. If other sectors stayed in FY2017, plus $170 million, or 2.7 percent. The $6.51 constant, Mississippi’s economy without travel/ billion spent is the highest ever, surpassing $6.35 tourism, would yield: $6.25 billion spent in FY2005 and $6.34 billion spent in • $405.2 million less in General Fund revenues. BILLION/YEAR FY2017. Visitors, on average, spent $6.25 billion/ • 127,710 fewer total jobs (direct, indirect and IN MISSISSIPPI FROM year in Mississippi from FY2012 through FY2018, induced). FY2012 THROUGH FY2018 inclusive. The $6.51 billion in direct spending by visitors in FY2018 was 4.2 percent higher than this • $3.17 billion less in total annual direct and seven-year average spend. Travel/tourism’s $405.2 secondary payroll associated with travel/ million slice of a $5.49 billion FY2018 General Fund tourism and quality-of-life issues. was 7.4 percent, via visitor expenditures, tourism capital investment, travel/tourism personal income, Subtracting 89,610 direct statewide travel tourism sales taxes and other taxes. Travel/tourism total jobs out of Mississippi’s economy would increase the employment – direct, indirect and induced – was state’s annual unemployment rate from 4.7 percent 127,710, or 11 percent, of statewide jobs. They to 11.7 percent. Most of the 89,610 direct and 38,100 generated $3.17 billion in total FY2018 labor income. secondary travel/tourism jobs cannot be outsourced.

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT MISSISSIPPI AS AN ATTRACTION

2018 BRIGHT LIGHTS BELHAVEN NIGHTS - JACKSON

TRAVEL/TOURISM EXPORTS AND IMPORTS

ravel/tourism is one of Mississippi’s largest spent an estimated $1.34 billion, 20.5 percent HOUSEHOLD TAX RELIEF export industries, generating economic of $6.51 billion. International visitors spent an AND ESTIMATED EFFECTIVE benefits across all parts of the state. Out-of- estimated $176 million in Mississippi, 2.7 percent TAX RATES stateT visitors to Mississippi spent more on travel/ of $6.51 billion. An in-state travel party, on average, tourism than Mississippi residents spent on travel/ may have spent $480 on their entire Mississippi The $476.6 million collected in FY2018 travel/ tourism in other states or abroad. Travel/tourism trip, versus $780 for an out-of-state domestic tourism state tax revenues/fees, plus $188.5 is an industry, comprised of different sectors of travel party. These spending averages reflect a million in city/county tax revenues and fees, the economy. combination of day and overnight visitors. were divided by 1,103,514 Mississippi households. Combined state plus local tax revenues/fees Domestic out-of-state visitors spent $5 billion attributed to travel/tourism in FY2018 were $665.1 in Mississippi, 76.8 percent of $6.51 billion in million. The result was $603 in tax relief per statewide FY2018 visitor spending. Mississippians household, or $432 in state tax relief and $171 in traveling in state – 50 miles or more one way – local tax relief. The 2017 tax relief estimate was $588 per household ($420 state and $168 local).

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT A CONSISTENT PRODUCER

Travel/tourism industry is a “consistent producer” in Mississippi, helping state/local governments close budget gaps and pay for much-needed services. This DOMESTIC OUT-OF-STATE includes real and personal property taxes paid by VISITORS SPENT hotels/motels, bed-and-breakfasts, restaurants and casinos; 18.5 percent of the 7 percent state sales tax allocated to the cities; motor vehicle rental taxes; petroleum taxes; among others. Cities/counties $5 BILLION and schools benefit from property taxes paid by IN MISSISSIPPI. lodging, food and beverage.

TUPELO FAIRGROUNDS EMPLOYMENT RANKINGS AND TRENDS

Travel/tourism was fourth in total estimated versus 7.6 percent of all jobs in FY2017. Mississippi’s private FY2018 direct nonfarm, establishment- 89,610 direct travel/tourism jobs in FY2018, were the based employment, behind private health care and most in 13 years and 4,310 more than the FY2007, social assistance, manufacturing and retail trade. pre-“Great Recession,” number of 85,300. The 89,610 Most direct FY2018 statewide travel/tourism jobs direct travel/tourism jobs in FY2018 comprised 105 – 87,665 of 89,610, of 97.8 percent – were private percent of the 85,300 pre-recession figure in FY2007. sector careers, including hotels/motels, restaurants, These 89,610 direct jobs were 2.6 percent higher casinos and retail. The other 1,945 (2.2 percent) than the 87,335 in FY2017. Private direct tourism were staff in state parks, federal parks, outdoor jobs comprised 9.5 percent of all statewide private recreation, airports, historic sites, state/local sector jobs. Statewide travel/tourism direct jobs tourism offices, museums, performing arts centers averaged 85,800 per year, FY2012 - FY2018, inclusive. and spectator sports sites. The 89,610 direct statewide travel/tourism jobs in FY2018 were 3,810 more, 4.4 percent higher, versus Statewide direct travel/tourism jobs in FY2018 were the seven-year average of 85,800. 7.7 percent of all establishment based nonfarm jobs,

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT THE ALLUVIAN HOTEL - GREENWOOD

Local travel/tourism indicators include economic contributions from: • Hotel/motel tax levies and restaurant taxes collected • Petroleum tax distribution CITY/COUNTY/STATE • Motor vehicle rental tax diversions • Alcohol beverage control • Seawall taxes LEVEL INDICATORS • Real and personal property taxes paid by hotels/motels, restaurants and casinos • Tourism capital investment permit fees

TRAVEL/TOURISM EXPENDITURES/LODGING DATA

Mississippi had 706 total hotel/motel properties as be a 1.5 percent inventory increase, from 60,452 to percent was 58.0 using STR data for non-casino of Dec. 31, 2018, per a countywide lodging census 61,352. Mississippi’s inventory had 168 estimated properties, versus 57.7 in 2017. State-licensed casino conducted by Visit Mississippi, plus census data bed-and-breakfasts as of Sept. 30, 2018, with 877 hotels had a 77.5 percent occupancy in FY2018, the from STR, a source for global data benchmarking, total bed-and-breakfast rooms, 1,338 cabins, 14,197 same as FY2017, but many rooms at casino hotels analytics and marketplace insights. From Dec. 31, recreational vehicle spaces with electricity and were used free-of-charge by preferred customers or prize winners. Their FY2018 average daily rate 2017 to Dec. 31, 2018, statewide hotel/motel capacity water and 1,808 camp sites without hook-up. was $70.51, versus $68.30 in FY2017, a 3.2 percent increased by 684 rooms, from 59,768 to 60,452, a 1.1 Mississippi non-casino hotels/motels achieved a increase. State-licensed casino hotel rooms totaled percent increase. An estimated 900 new statewide 2018 statewide average daily rate of $85.94, based 11,519 as of Dec. 31, 2018, excluding 1,071 hotel rooms hotel/motel rooms were either under construction on STR research, a 1.9 percent increase versus $84.37 at two Pearl River Resort hotels. or could be finalized by Dec. 31, 2019. This would in 2017. Mississippi’s 2018 statewide occupancy

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT CITY/COUNTY TAX REVENUES AND FEES ATTRIBUTED TO TRAVEL/TOURISM

Travel/tourism’s contribution to the local economy fees, petroleum taxes, motor vehicle rentals and includes city/county tax revenues and permit tourism capital investment permit fees. These tax fees. Some $56.9 million, or 30.2 percent, of $188.5 revenues do not include 18.5 percent of the state’s million in city/county taxes/fees attributed to travel/ 7 percent tax rate originating at the state level. tourism in FY2018 came from state-licensed casino Room/restaurant tax percentages range from 1 gaming. Another $131.6 million, 69.8 percent, were to 5 percent. FY2018 special tax revenues totaled from room/restaurant special tax revenues, hotel/ $82.3 million with $58.2 million, 70.7 percent, from motel real and personal property taxes for casinos/ restaurant sales, and $24.1 million, 29.3 percent, casino hotels, other hotels, restaurants, seawall from lodging. taxes, Alcoholic Beverage Control permit license

THE GATHERING - FLORA TRAVEL/TOURISM ADVERTISING AND STATEWIDE HOTEL/MOTEL EMPLOYMENT BY PARTNERS CAPACITY INCREASED BY Thirty tourism partners – CVBs, tourism FY2018 advertising figures indicate $11.96 million 684 ROOMS commissions, partnerships – received FY2018 was spent by survey respondents, with $2.98 million, advertising and employment/payroll mini-surveys, 24.9 percent, on traditional ad placement and October 2017 to September 2018 data. Twenty-one, production; $2.91 million, 24.3 percent, on digital or 70 percent, responded, excluding a convention media placement, plus digital media services. center. FY2018 travel/tourism employment/payroll Another $534,947 was spent on ad agency retainer data reflected 113 full-time, 51 part-time, 25 seasonal fees, $339,837 for promotional items, $318,121 for and 143 full-time equivalent staff with $8.53 million trade show participation, $221,184 for FAM Tours, in salaries, wages and fringe benefits, 28.5 percent of $415,478 for billboard advertising, $382,191 for collective budgets. Employment data are included brochure, collateral and other printing, $3.05 in Appendix A and the payroll item in Appendix B, million in sponsorships and local events, $404,047 under a broader category. Respondents reflected for web site maintenance/other web services, and a FY2018 total estimated budget of $30 million. $343,397 for matching grants received.

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT MISSISSIPPI RUNS DEEP CAMPAIGN

The Mississippi Department of Archives and History commissioned a research component to the FY2018 Mississippi Runs Deep Campaign. MDA’s Tourism Economist and Data Analyst assisted the GodwinGroup with measuring January - July 2018 campaign results. A summary included 700 direct jobs sustained due to out-of-state spending by travelers; personal income/ sales tax from direct jobs of $583,000; estimated state tax revenue from visitor spending of $3.81 million; Benefit-to-Cost ratio of $1.73 to $1.00. This analysis included dividing benefits of $4.39 million by cost of $2.54 million. Benefit-to-cost analysis is preferable to return-on-investment calculations.

MISSISSIPPI VISITATION AND PRIOR VISITOR PROFILE STUDIES

About 24 million estimated total visitors in FY2018 Prior Mississippi Domestic Visitor Profile Studies at least 50 miles one way, from home, or overnighted in, or participated in a day trip to indicated two-thirds of all statewide visitors come overnighted for business or pleasure, excluding Mississippi, an increase of 3.7 percent versus 23.15 from out of state, with one-third representing commuters. Respondents must have traveled in the million in FY2017. This includes domestic leisure, in-state visitors. Data revealed 60 percent were prior 12 months. business, other personal, all group travel, plus overnight stays and 40 percent were day trips. international visitors. Mississippi had 22.5 million Average annual household income for all Top 10 states of origin for Mississippi overnight visitors per year, on average, in a seven-year period, Mississippi visitors was $71,900 with a median leisure visitors tend to be: Mississippi, Louisiana, FY2012 to FY2018, from a low of 21.3 million in income of $57,400, in FY2017. Average age of a Alabama, Texas, Florida, Georgia, Tennessee, FY2012 to a high of 24 million in FY2018. Included in visitor was 48; median age was 49. Average travel Arkansas, Illinois and Missouri, virtually identical the findings were Mississippi Gaming Commission party size: 2.5 persons, 2.7 persons for leisure; to the Top 10 states of origin, per FY2018 Highway quarterly surveys – patrons by state of origin and 1.9 persons for business and 2.9 nights spent in Welcome Center Registrants (Table 2). Top occupancy rates for state-licensed casino hotels, STR Mississippi. Only 4 percent of Mississippi visitors Mississippi destinations include: Gulf Coast, Jackson surveys, Mississippi Welcome Center registration arrived by air. Vacation activities varied with casino area, Hattiesburg area, Tupelo, Tunica and DeSoto data and state park visitation. gamers as the largest market, at 25 percent. Data counties, Vicksburg, Oxford, Meridian, Starkville, was based on survey respondents who traveled Columbus, Natchez and Philadelphia.

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT MISSISSIPPI CIVIL RIGHTS MUSEUM - JACKSON

INTERNATIONAL TRAVEL TO MISSISSIPPI

Per Tourism Economics, an Oxford Economics Company, Mississippi received 143,400 international overnight visitors in 2017, a 4.3 percent decrease versus 149,900 international visitors in 2016. Canada comprised 38,500, or 26.8 percent of international visits in 2017, followed by the United Kingdom’s 12,600 visits, 8.8 percent of all visits. Some other countries’ 2017 visits were Japan, 9,800; China, 8,900; Germany, 7,100; Mexico, 4,900; France, 4,100; Italy, 3,600; India, 3,200; Brazil and Spain, 2,900 each. The 143,400 international overnight visitors spent $176.6 million. Top three countries in spending: UK, $19.3 million; China, $16.7 million and Japan, $14.2 million. There were fewer international overnight visitors in 2017 versus 2016, but they spent $16.5 million more in 2017, plus 10.3 percent versus 2016. SOME NEW AMENITIES FOR VISITORS FY2018

The Mississippi Civil Rights Museum and Museum 28 percent of its patrons came from out of state in of Mississippi History opened in Jackson in its first season. Its 8,000-seat Amphitheater hosted December 2017. Total estimated visitors through major concerts, community events and lifestyle September 30, 2018, was 224,844, including shows. This 250-acre site includes running and program attendees. A rough estimate of out-of-state biking trails plus a baseball complex with astro- visitors was 100,000, per Mississippi Department turf fields. The Mississippi Arts and Entertainment of Archives and History. International visitors from Experience (The MAX) opened to the public in 40 countries toured these museums from February downtown Meridian in late April 2018. Its audio/ - September 2018. Brandon Amphitheater at the video stories communicate who, what, where, when, Quarry in Brandon – Central Mississippi’s first why and how Mississippians have influenced all amphitheater – opened in mid-April 2018. About areas of the arts globally.

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT TRANSPORTATION

THE HATTIESBURG DEPOT

ravel party registrants provide Welcome U.S. registrants decreased from 1,855,037 in FY2017 Centers with trip-related data. Registrants to 1,637,777 in FY2018, -11.7 percent. International provide their zip code, age range of party, segment decreased 8.2 percent; total registrants WELCOME CENTER numberT of visitors in their party and reason for decreased 11.6 percent. Mississippi, Louisiana, RESERVATION SERVICE their visit. Of 2,113,594 people seen at Welcome Texas, Alabama, Florida and Georgia held top six Centers in FY2018, 1,690,884 – or 80 percent – regis- U.S. traveler spots in FY2018. Canada had the most Welcome Center reservation service enables travel tered. Most were U.S. residents. FY2018 international international registrants (14,672), 27.6 percent, counselors to make reservations for travelers/ travelers comprised 53,107, 3.1 percent of registrants, in FY2018. Technology and GPS systems adversely visitors in any hotel/motel, bed-and-breakfast or versus 57,864 international registrants in FY2017, 3 affect stopping at Welcome Centers. campground accepting reservations. This service percent of all registrants. completed its 24th year of operation in June 2018 with $43,188 in revenue, 391 reservations and 455 room nights booked.

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT REGIONAL AIRPORT/AIR PASSENGER DATA

Mississippi’s regional/international airports and Washington, D.C. About $2.33 million in 2018 Tampa-St. Petersburg. Some $5.85 million in FY2018 reported 934,554 scheduled enplanements, net capital expenditures and improvements were net capital expenditures and improvements were or passenger boardings from January 2018 to done. Gulfport-Biloxi International Airport had made. Scheduled enplanements in 2018 at other December 2018, a 6.9 percent increase versus 369,318 enplanements in 2018. They reported regional airports were Golden Triangle (41,250), 874,226 in 2017. The Jackson-Medgar Wiley Evers 266,231 annual revenue enplanements, 789 charter Meridian (19,594), Tupelo (9,947), Hattiesburg/ International Airport enplaned 473,491 passengers, flights and 86,568 charter passenger enplanements Laurel (9,805) and Greenville Mid-Delta (5,276). or 50.7 percent, of all 2018 passengers enplaned from October 2017 to September 2018. Their carriers Hattiesburg/Laurel had 12 charter flights with 1,161 in Mississippi. Its daily nonstop flights to cities are American Airlines, Delta, United, Allegiant and passengers; Tunica County airport had 19 charter and airports included Atlanta, Charlotte, Chicago, Sun Country. Cities served were Atlanta, Charlotte, flights with 910 passenger enplanements from Dallas-Ft. Worth, Denver, Houston, Orlando-Sanford Dallas-Ft. Worth, Houston, Orlando-Sanford and October 2017 to September 2018.

AMTRAK

Amtrak serves Mississippi with two long-distance trains: City of New Orleans, daily Chicago-New MISSISSIPPI’S REGIONAL/INTERNATIONAL Orleans service via Jackson and Crescent, daily New AIRPORTS REPORTED A Orleans-Atlanta-New York service via Meridian. Mississippi has 11 stations with Amtrak, including Brookhaven, Greenwood, Hattiesburg, Hazlehurst, 6.9% INCREASE Jackson, Laurel, McComb, Marks, Meridian, Picayune and Yazoo City. Total FY2018 ridership IN PASSENGER BOARDINGS in Mississippi was 96,017, down 5.4 percent FROM JANUARY 2018 TO DECEMBER 2018 from 101,542 in FY2017. FY2018 total U.S. Amtrak VERSUS 2017 ridership was 31.7 million, 1.3 percent above 31.3 million in FY2017. Ridership equals sum of total of passengers boarding and disembarking. Total U.S. Amtrak passenger FY2018 revenue was $3.38 billion, a 2.2 percent increase versus FY2017.

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT ississippi’s 27 state-licensed casinos on March 1, 2019, included 12 on the Mississippi Gulf Coast; eight in the Mnorthern region (Tunica/Coahoma County) and GAMING seven in the central region (Greenville, Washington County, Natchez and Vicksburg).

Total FY2018 state-licensed casino gross gaming revenues were $2.076 billion, with $1.39 billion, 66.9 percent, as estimated net traveler/visitor share. Estimated net traveler/visitor share of gross gaming revenue made up 21.3 percent of the $6.51 billion in statewide travel/tourism expenditures by travelers.

Mississippi’s FY2018 gaming tax revenues were $249.2 million: $165.9 million in state receipts; $83.3 million for cities/counties. Two-thirds of total state and local gaming tax revenues were generated by tourism. Travel/tourism comprised $110.6 million of $165.9 million of state tax receipts and $55.3 million of $83.3 million of city/county tax receipts.

State tax receipts from gaming generated $129.9 million for the General Fund, $33 million to the Mississippi Department of Transportation and $3 million to the Gulf Coast Aquarium Fund. Gaming tax receipts generated via travel/tourism totaled $87 million, accounting for 67 percent of gaming 30.2% tax receipts going into the General Fund. Of travel/ OF CITY/COUNTY TOURISM tourism’s $405.2 million contribution to the General TAXES CAME FROM Fund, 21.5 percent came through gaming. GAMING AT STATE- LICENSED CASINOS

HARD ROCK HOTEL AND CASINO - BILOXI MISSISSIPPI GAMING COMMISSION QUARTERLY SURVEY TRENDS

Some 61.8 percent of FY2018 statewide gaming state, e.g., Arkansas and Louisiana. Of coastal region FY2017. State-licensed casino hotel rooms increased patrons reside out of state, primarily Alabama, casino patrons, 64.1 percent lived out of state, e.g., from 11,432 in FY2017 to 11,519 in FY2018, plus 0.8 Arkansas, Florida, Georgia, Illinois, Louisiana, Louisiana, Florida, Alabama, Georgia and Texas. percent. Hotel and convention facilities hosted 1,677 Oklahoma, Tennessee and Texas, per Mississippi conferences in FY2018 with 216,130 total delegates, Gaming Commission data. Casinos in the northern State-licensed casinos plus their hotels contributed a 6.8 percent increase versus 202,289 total delegates region had 74.7 percent of out-of-state patrons, due a FY2018 payroll of $676.8 million, down 0.4 percent in FY2017. Total FY2018 ticketed show/concert to Arkansas, Tennessee, Illinois, Missouri, Oklahoma from FY2017. FY2018 advertising and promotional attendees was 278,181, a 23.7 percent increase over and Alabama visitors. About 27.9 percent of the expenditures attributed to state-licensed casinos 224,961 in FY2017. central region casino patrons came from out of were $71 million, a 23.9-percent decrease versus

GAMING EMPLOYMENT, REVENUE AND NON-GAMING SUMMARY LEGALIZED SPORTS BETTING OF REVENUE FOR STATE- LICENSED CASINOS The 21,562 state-licensed casino employees and sports at three casinos on June 5, 2018. New Jersey casino hotel employees were 24.1 percent of sports betting became legal June 11, 2018. West Room revenue at state-licensed casino hotels was 89,610 direct travel/tourism jobs, per FY2018 Virginia announced the completion of sports $256.1 million in FY2018, a 4.4 percent increase quarterly casino employment data via Mississippi betting regulations in June 2018, to allow for in- versus FY2017. FY2018 food-and-beverage revenue Department of Employment Security, Labor Market person and online sports wagering, which gaming totaled $298.2 million, minus 1 percent versus Information quarterly surveys. Mississippi’s gaming experts opine is a smart play for millennials. New $301.2 million in FY2017. FY2018 other non-gaming expenditures by visitors declined 0.4 percent in Mexico, Pennsylvania and Rhode Island also have revenue was $118.4 million, $9 million above $109.4 FY2018, versus FY2017, pre-legalized sports betting legal sports betting. million in FY2017, an 8.2 percent increase. These at Mississippi casinos. non-gaming dollar amounts are significant, even Mississippi’s sports betting law requires in-person though many lodging, food, beverage and other Mississippi became the fourth state to offer sports wagering at casinos. A more varied age group, amenities/services are complimentary. betting – 26 years to the day when Mississippi’s first including millennials, appears to be doing sports state-licensed casino opened on the Coast, August betting at state-licensed and tribal casinos in 1, 1992. Mississippi joined Nevada, New Jersey and Mississippi during FY2019, generating additional Delaware. Mississippi legislators passed legislation visitation and revenue. The Mississippi Gaming for legalized sports betting in 2017, before the U.S. Commission began producing a monthly Sports Supreme Court’s May 2018 ruling striking down the Event Activity Report for three gaming regions in Professional and Amateur Sports Protection Act. August 2018, which is FY2019. Delaware offered single-game betting on different

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT OUTDOOR RECREATION

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT PRAIRIE WILDLIFE - WEST POINT

mployment, payroll and revenue figures Camping and RV travel play significant roles in Mis- for the Department of Wildlife, Fisheries sissippi’s travel/tourism economy. Mississippi houses and Parks, U.S. Army Corps of Engineers, 14,197 RV spaces with electricity and water, and 1,808 Vicksburg’sE National Military Park, Natchez’s Na- camp sites without hook-up, per a 2018 survey. The tional Historical Park, Natchez Trace Parkway, Shiloh Pearl River Valley Water Supply District (parts of National Military Park/Corinth Site and Mississippi Hinds, Leake, Madison, Rankin and Scott counties) Final Stands Interpretive Center are in Appendices reported 2.75 million visitors in FY2018. Mississippi’s A-C. Vicksburg’s National Military Park had 466,005 state parks have 1,628 camp sites. State park figures recreation visits in FY2018. Natchez’s National Histor- show a 15.1 percent increase in FY2018 visitation ical Park had 322,209 recreation visits in FY2018. The versus FY2017, via 1.04 million in FY2017 to 1.2 million U.S. Army Corps of Engineers’ Tenn-Tom Waterway in FY2018. The Department of Wildlife, Fisheries and visitation was 815,000, with an estimated 750,000 on Parks reported $9.34 million in FY2018 non-resident its Mississippi portion. Hunting, fishing and other licensing sales versus $9.28 million in FY2017. wildlife-related activities entice visitors to Mississippi. Travel parties spend money on food, lodging, trans- portation, fuel, fishing/hunting equipment, auxiliary and special equipment.

THE DEPARTMENT OF WILDLIFE, FISHERIES AND PARKS REPORTED $9.34 MILLION IN FY2018 NON-RESIDENT LICENSING SALES VERSUS $9.28 MILLION IN FY2017

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT STATE TRAVEL/ TOURISM LINKS

TOURISM CAPITAL INVESTMENT FY2018 SURVEYS (OCTOBER 2017 - SEPTEMBER 2018)

Y2018 tourism capital investment data were of Transportation spent $6,425,371 to maintain Aquarium in Gulfport, a casino project in Gulfport, updated, with input from city and county welcome centers and rest areas. a hotel in Biloxi and a transportation terminal. building permit departments, Dodge DataF Analytics and state agencies. Tourism capital Total estimated FY2017 statewide tourism capital Jackson’s metropolitan statistical area – Copiah, investment valuation is based on commercial investment was $251.8 million, based on data Hinds, Madison, Rankin, Simpson and Yazoo permits issued and tourism factors for new secured, and $246.2 million in FY2018, $5.6 million counties – combined FY2018 tourism capital construction and expansion and/or renovation of less – a 2.2 percent decrease. Approximately $116.6 investment was $35.7 million, with Hinds County tourism-related businesses and projects. Dollar million, 47.4 percent of FY2018 tourism capital accounting for $16.4 million and Rankin County amounts reflect estimated 12-month contract investment, was from private sources, while $129.6 almost $12 million. Projects included two new hotels construction costs and permit fees, but not land million, 52.6 percent, came from federal, state/local in Jackson; retail and restaurants in Madison (city) acquisition costs, site prep, planning, casino or government sources. Tourism capital investment, and Ridgeland, the Brandon Amphitheater and business equipment purchasing costs, condo on average, was $254.8 million per year for the past baseball complex, plus restaurants in Flowood. flipping, furniture and fixtures. Many entities do seven years (FY2012 - FY2018). not furnish data, and some data are not readily DeSoto County’s $6.5 million in tourism available. Tourism capital investment is a net Mississippi Gulf Coast’s $103 million in FY2018 capital investment comprised retail projects, travel/tourism estimate since it focuses on travel/ tourism capital investment was 41.8 percent of the plus construction of a new hotel. Tupelo’s $6.2 tourism construction; e.g., Mississippi Department state’s total. Major projects included the Mississippi million for FY2018 tourism capital investment

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT MISSISSIPPI ARTS + ENTERTAINMENT EXPERIENCE - MERIDIAN

FOUR FEATURE FILMS AND FIVE TV SERIES covered Visitor Center remodeling, fairgrounds SPENT AN ESTIMATED redevelopment, movie theater renovations, retail renovations and convenience store/gas station buildout and infrastructure. Oxford/ Lafayette County tourism capital investment $5,728,253 was $17.3 million, including two hotels, a downtown parking garage, restaurants, retail WITH MISSISSIPPI BUSINESSES and other infrastructure. Starkville/Oktibbeha County tourism capital investment totaled $3.2 million, mainly for infrastructure-related work. FILM PRODUCTIONS Marshall County’s $2.8 million in tourism capital Four independent features were filmed in Most of the productions stemmed from producers investment was on infrastructure. Mississippi in 2018, plus five reality-based television who have previously worked in the state. series and one feature documentary. The four The Hattiesburg area, Forrest/Lamar/Perry counties, features produced in Mississippi in 2018 included Since the peak year of 2016, applications for the had $7.6 million in FY2018 tourism capital “Hallowed Ground,” “Ma,” “Payment Received” and Mississippi Motion Picture Incentive Program investment, including restaurants, hotel completion “The Craving.” The documentary feature was “Little declined 62 percent (48 to 18 percent); production and infrastructure. Meridian/Lauderdale County’s Brother of War.” Reality series were “Between the of feature films diminished 73 percent (15 to 4); FY2018 tourism capital investment of $15.1 million Pines,” “Bring It! Season 5,” “Gulf South Outdoors,” crew and support services listings within the Reel primarily comprised final construction of the “Hammer to the Manor” and “Home Town Season 3.” Crew database have dropped 32 percent (902 to Mississippi Arts and Entertainment Experience and 617); and estimated salaries for Mississippi residents initial construction of a new downtown hotel and Combined, these projects amounted to an based on rebate applications decreased 80 percent airport infrastructure. Natchez had $1.1 million estimated 300 production days across the state, ($6.6 million to $1.3 million). in FY2018 tourism capital investment, with park, from Natchez to Starkville, the Gulf Coast to restaurant and retail renovations. Vicksburg’s Choctaw and Jackson to Hattiesburg/Laurel. They The Mississippi Film Office supported professional $1.1 million in FY2018 tourism capital investment spent an estimated $5,728,253 with Mississippi production alliances located in Jackson and on the included a Catfish Row Museum and Farmers businesses and had a combined local payroll of Coast and sponsored and provided programming Market renovations. $2,964,361. Production was scattered throughout support to statewide film festivals and related Mississippi, with Laurel/Hattiesburg and the events. Indigenous filmmaking was directly Starkville/West Point/Columbus Golden Triangle supported by continuing to fund Mississippi’s especially busy with HGTV’s series, along with Emerging Filmmakers Grant Program administered features “The Craving” and “Hallowed Ground.” by the Mississippi Film Alliance.

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT STATE GROSS DOMESTIC PRODUCT AND TOTAL VALUE ADDED

The state gross domestic product, part of national or services – for gasoline stations, lodging, food were part of travel/tourism industry GDP. Casino GDP, is a comprehensive measure of economic output services and drinking establishments and other codes gaming, food services and drinking establishments used by all 50 states, D.C. and U.S. territories. Travel/ to estimate direct value added as a portion of state and lodging were a major portion of this. tourism’s share of GDP can be estimated via state-level GDP. Mississippi’s FY2018 GDP in current dollars was travel/tourism accounts, a broader view focusing on estimated at $111.1 billion using quarterly figures, Mississippi’s 4.7 percent unemployment rate was based the circular flow of goods and services in the economy per the Bureau of Economic Analysis and University on a 12-month moving average, January - December between tourism industry supply and the impact of Research Center, Mississippi Institutions of Higher 2018, versus 5 percent, January - December 2017. The tourism commodity demand. Estimates include travel/ Learning. Travel/tourism’s 2.4 percent direct value civilian labor force was 1.28 million, with an average tourism’s statewide contribution as a direct percentage added to GDP is lower than its 7.7 percent direct of 59,900 unemployed, 2018. Metropolitan Statistical of state GDP, plus indirect and induced share of travel/ employment concentration and 7.4 percent share of Areas for counties with major travel/tourism activity tourism employment and labor income, effective tax General Fund revenues. Total value added for travel/ had unemployment rates of 4.8 percent for Gulfport/ rates for personal income tax, sales tax, other taxes. tourism including indirect and induced impact Biloxi/Pascagoula (Hancock, Harrison and Jackson was 3.8 percent, similar to Leisure and Hospitality’s counties); 4.1 percent for Hattiesburg (Forrest, Lamar The direct effects of total value added from supersector portion of Mississippi’s GDP. and Perry); 4.1 percent for Jackson (Copiah, Hinds, Mississippi’s statewide travel/tourism data were Madison, Rankin, Simpson and Yazoo). DeSoto matched to their description in IMPLAN – a nationally The direct portion only of food services and drinking County’s 2018 unemployment rate was 3.6 percent; recognized economic contribution model to estimate establishments, lodging, casino gaming, gasoline Tunica County was 5 percent. economic activity associated with the sale of goods stations/other retail, recreation and transportation

TRAVEL/TOURISM EMPLOYMENT MULTIPLIERS TRAVEL/TOURISM LABOR INCOME MULTIPLIERS IMPLAN uses indirect (business or firm level) and tourism jobs resulted in 38,100 indirect plus induced induced (personal or individual level) multipliers. jobs. FY2018 jobs associated with travel/tourism Payroll or labor income earned by an employee results Together – direct plus indirect plus induced, then totaled 127,710, 11 percent of nonfarm employment. in additional money spent by the firm (indirect) and divided by the direct contribution – they estimate The 127,710 total direct, indirect and induced individual (induced). FY2017 travel/tourism labor employment multipliers filtered through a social tourism jobs in FY2018 were 3,030 more than 124,680 income multiplier for Mississippi was 1.58. Total labor accounting matrix. Employment multipliers for estimated in FY2017 - a 2.4 percent increase. income for FY2017 was $3.02 billion, with $1.91 billion FY2017 and FY2018 for Mississippi were 1.43 apiece. direct and $1.11 billion in indirect and induced income. The 87,335 statewide direct FY2017 travel/tourism jobs Mississippi’s FY2018 travel/tourism labor income resulted in an additional 37,345 indirect plus induced multiplier was 1.61, with $1.97 billion in direct and $1.2 jobs. The 89,610 statewide FY2018 direct travel/ billion in indirect and induced or secondary income, for total labor income of $3.17 billion. IMPLAN codes were used to compute multipliers.

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT DELIMITATIONS LIMITATIONS

This study is delimited to travel/tourism businesses This study should be interpreted only for Mississippi Harrison and Jackson County Seawall Tax. This in Mississippi’s 82 counties. Private, public, and is limited by challenges of providing a facilitates county revenue data from net taxable nonprofit and quasi-public firms directly and comprehensive and local view of travel/tourism gallons sold. indirectly affected by travel/tourism are represented. expenditures. Travel/tourism businesses cover a broad range of North American Industry This study uses statewide employment and labor Classification System codes. Assumptions were made income multipliers from IMPLAN, but not county for certain employment and revenue categories based level multipliers. Multipliers from a statewide on their travel/tourism links. These assumptions may input-output model cannot be modified on a short- be adjusted in light of future research. The study is term basis for use by counties/cities. County level limited by not having access to automotive gasoline limitations include the difficulty in assigning percent sales for 79 of the state’s 82 counties (statewide data figures in traveler/visitor sales as a proportion of total are available and estimates are computed for some sales. EMSI software data were used to secure more counties). The Department of Revenue’s Petroleum complete information on self-employed individuals, Tax Division provides disbursements for the Hancock, e.g., some who are part of the sharing economy.

METHODS

This report estimated travel/tourism’s FY2018 Military Park and Mississippi Final Stands Interpretive FY2018 employment and payroll data were calculated statewide economic contribution, including Center. Most of Mississippi’s convention and visitor from quarterly figures compiled by Mississippi the General Fund portion, attributable to travel/ bureaus are on an October to September fiscal Department of Employment Security, Labor tourism. County indicators include estimated travel/ year, but the Mississippi Department of Revenue Market Information. Other state/local and federal tourism jobs (direct only), expenditures and capital compiles tax revenue information on a monthly and agencies, tourism offices and museums, furnished investment. Room/restaurant tax revenues are state fiscal year basis. They provided statewide and employment/payroll survey data. Estimated statewide presented for pertinent cities/counties. Some counties county revenue figures and facilitated sales and tax travel/tourism expenditures are included by category. have economies more geared to travel/tourism. collections for food and beverage, lodging, retail Statewide retail level petroleum purchases and Surveys, reports and other parameters were used to trade, transportation, attractions, entertainment revenues were calculated via self-service unleaded gas make these estimates. and recreation. price averages for regular, mid-grade and premium fuel reported by AAA’s web site. Sources for sales Other trends – visitor profile/special survey data, Mississippi Gaming Commission monthly surveys of petroleum products into Mississippi were MDA Welcome Center highlights and airport passenger supply lodging data for state-licensed casino hotels Energy Division, Mississippi Department of Revenue data – are covered. Surveys were secured for federal and advertising expenditures. Other state agencies and Mississippi Department of Transportation. entities with an October to September fiscal year: surveyed with a travel/tourism connection include Mississippi Department of Revenue’s Petroleum U.S. Army Corps of Engineers/Columbus Office, the Mississippi Department of Wildlife, Fisheries and Tax Division provided sales/collections data for Natchez National Historic Park, Vicksburg National Parks, and the Pearl River Water Supply District. gasoline and undyed diesel fuel at 18 cents per gallon.

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX A

Estimated travel and tourism direct employment, FY2017 and FY2018 1. Alcohol/non-alcohol restaurants, drinking places, other establishments. Estimates based on Mississippi Department of Employment Security data for CATEGORY FY2017 FY2018 CHANGE 2. hotels/motels, other travel accommodations, RV parks/recreational camps, some Food services and drinking establishments (1) 30,800 31,660 2.8% residential property managers. Excludes state-licensed casino/tribal casino/ Lodging, excluding all casino hotels (2) 13,175 13,360 1.4% resort hotels. 3. Based on Mississippi Department of Employment Security/Labor Market Gaming, state-licensed casinos and hotels (3) 22,228 21,562 -3.0% Information and Mississippi Gaming Commission quarterly surveys; data include Retail trade (4) 10,139 10,006 -1.3% state-licensed casinos and employees. 4. FY2017 and FY2018 Mississippi Department of Employment Security/Labor Support activities, air transportation (5) 1,719 1,767 2.8% Market Information covered employment statewide data were used for full-time Air passenger, scheduled and chartered (5) 217 216 -0.5% equivalent figure. Includes the following: department stores, warehouse clubs Scenic and sightseeing transportation 56 67 19.6% and superstores; apparel and accessories, gift/novelty/souvenir, jewelry, leather goods, luggage; entertainment/arts stores - book, camera, electronics, florist, Charter bus industry 114 129 13.2% photography, sporting goods; food stores - grocery, specialty; general merchandise Taxi and limo service 48 47 -2.1% - antiques, drug/pharmacy, second hand, tobacco; motor vehicle dealers – boat, RV, motorcycle, cars/trucks; automotive dealers - accessories, parts, tires, gasoline Amtrak, other bus transportation 70 71 1.4% stations/convenience stores. Sub-total, transportation 2,224 2,297 3.3% 5. Reflects noncargo jobs only. Includes some federal/local government support jobs. Travel arrangement/reservations 388 381 -1.8% 6. Includes Mississippi Department of Archives and History and Mississippi Museum of Natural Science data. Passenger car rental 388 373 -3.9% 7. Includes local tourism offices, Mississippi Arts Commission, Mississippi Final Automotive repair and maintenance services 319 323 1.3% Stands Interpretive Center, Mississippi Gaming Commission, Natchez National Historical Park, Natchez Trace Parkway, Pearl River Water Supply District, Shiloh Parking lots/garages 13 14 7.7% National Military Park/Corinth, U.S. Army Corps of Engineers/Columbus Office Advertising and related services 249 256 2.8% and Vicksburg District. Vicksburg National Military Park, Visit Mississippi, Welcome Laundry services 130 126 -3.1% Center staff. 8. Reflects estimated gaming/non-gaming employment at tribal resorts. Sub-total, other services 1,487 1,473 -0.9% 9. Includes some estimated agricultural tourism employment – outfitters, hunting/ Motion picture theaters 147 152 3.4% fishing guides and Mississippi Department of Wildlife, Fisheries and Parks – Parks Unit. Motion picture and video production 163 149 -8.6% 10. Reflects estimated travel/tourism-related construction activity only. Museums, historical sights and similar (6) 345 357 3.5% 11. Estimated for the first time in FY2018 via EMSI data for pertinent NAICS codes. Performing arts, spectator sports and related 647 715 10.5% SOURCES: Amusement parks, bowling, golf courses, marinas 1,185 1,234 4.1% Convention and visitor bureaus/tourism offices and cities; Mississippi Arts Commission; Federal, state, local tourism agencies/offices (7) 652 636 -2.5% Mississippi Department of Archives and History; Mississippi Department of Employment Security–Labor Market Information; Mississippi Department of Revenue; Mississippi Selected convention centers and arenas 92 99 7.6% Department of Wildlife, Fisheries and Parks; Mississippi Gaming Commission; Natchez Gaming, lodging, other at tribal resorts (8) 1,820 1,820 none National Historical Park; Pearl River Water Supply District; U.S. Army Corps of Engineers/ Selected outdoor recreation (9) 516 530 2.7% Columbus Office; U.S. Department of the Interior, National Park Service; Mississippi Final Stands Interpretive Center; Natchez National Historical Park; Natchez Trace Parkway; Construction (10) 1,715 1,670 -2.6% Shiloh National Military Park/Corinth; Vicksburg National Military Park; Visit Mississippi Self-Employment: tourism-related jobs (11) NA 1,890 NA Total 87,335 89,610 2.6%

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX B

Estimated travel and tourism direct payroll, by component, FY2017 and FY2018 1. Excludes payroll of state-licensed casino and Pearl River Resort casino hotels. 2. Includes payroll of all work permitted/non-work permitted employees at state- CATEGORY FY2017 FY2018 CHANGE licensed casinos/casino hotels. Excludes estimated payroll of Pearl River Resort Food services and drinking establishments $435,799,893 $458,345,151 5.2% casino employees. Reflects state-licensed casino payroll data July 2016-June 2017 Lodging (1) $216,100,416 $226,820,580 5.0% and July 2017-June 2018. 3. FY2017 and FY2018 Mississippi Department of Employment Security/Labor Market Gaming (2) $676,788,839 $660,334,956 -2.4% Information covered wages data were used. Includes the following: Department Retail trade (3) $203,770,921 $204,077,157 0.2% stores, warehouse clubs and superstores; apparel and accessories, gift/novelty/ souvenir, jewelry, leather goods, luggage; entertainment/arts stores - book, Support activities, air transportation 82,359,045 79,628,415 -3.3% camera, electronics, florist, photography, sporting goods; Food stores - grocery, Air passenger, scheduled and chartered 8,349,490 8,557,847 2.5% specialty; General merchandise - antiques, drug/pharmacy, secondhand, tobacco; Scenic and sightseeing transportation 1,261,824 1,130,125 -10.4% Motor vehicle dealers - boat, RV, motorcycle, cars/trucks; Automotive dealers - accessories, parts, tires, gasoline stations/convenience stores. Charter bus industry 3,150,815 3,879,565 23.1% 4. Includes local tourism offices, Mississippi Arts Commission, Mississippi Taxi and limo service 841,495 919,346 9.3% Department of Archives and History, Mississippi Final Stands Interpretive Center, Mississippi Gaming Commission, Natchez National Historical Park, Natchez Trace Amtrak, other bus transportation 5,079,889 5,236,160 3.1% Parkway, Pearl River Basin Development District, Pearl River Water Supply District, Sub-total, transportation $101,042,558 $99,351,458 -1.7% Shiloh National Military Park/Corinth, U.S. Army Corps of Engineers/Columbus Travel arrangement/reservations 11,260,578 12,441,503 10.5% Office, Vicksburg National Military Park, Visit Mississippi, Welcome Center staff. 5. Reflects estimated payroll at tribal resort gaming/tribal non-gaming venues only. Passenger car rental 9,654,561 9,772,121 1.2% 6. Includes some estimated agricultural tourism employment – outfitters, Automotive repair and maintenance services 11,211,753 11,251,182 0.4% hunting/fishing guides and Mississippi Department of Wildlife, Fisheries and Parks – Parks Unit. Parking lots/garages 209,759 240,484 14.6% 7. Reflects estimated travel/tourism-related construction activity only. Advertising and related services 9,304,683 9,296,982 -0.1% 8. Estimated for the first time in FY2018 via EMSI data for pertinent NAICS codes. Laundry services 2,866,100 2,799,976 -2.3% SOURCES: Sub-total, other services $44,507,434 $45,802,248 2.9% Convention and visitor bureaus and other tourism offices and cities; Mississippi Arts Motion picture theaters 1,515,610 1,631,771 7.7% Commission; Mississippi Department of Archives and History; Mississippi Department of Employment Security–Labor Market Information; Mississippi Department of Revenue; Motion picture and video production 8,946,397 7,459,990 -16.6% Mississippi Department of Wildlife, Fisheries and Parks; Mississippi Gaming Commission; Museums, historical sights and similar 10,282,886 11,307,151 10.0% National Military Park/Corinth; Pearl River Water Supply District; U.S. Army Corps of Engineers/Columbus Office; U.S. Department of the Interior, National Park Service; Performing arts, spectator sports, related 14,801,592 15,826,025 6.9% Mississippi Final Stands Interpretive Center; Natchez National Historical Park; Natchez Amusement parks, bowling, golf courses, marinas 20,347,360 21,287,125 4.6% Trace Parkway; Shiloh National Military Park/Corinth; Vicksburg National Military Park; Selected convention centers and arenas 2,655,600 3,181,781 19.8% Visit Mississippi Federal, state, local tourism agencies (4) 40,229,677 39,445,423 -1.9% Gaming, lodging, other at tribal resorts (5) 56,000,000 55,710,000 -0.5% Selected outdoor recreation (6) 9,246,071 9,420,092 1.9% Construction (7) $67,033,281 $67,667,260 0.9% Self-Employment: tourism-related jobs (8) NA 44,403,905 NA Total $1,909,068,535 $1,972,072,073 3.3%

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX C

Estimated travel and tourism expenditures by visitors, FY2017 and FY2018

Note: These are nominal dollar amounts NOT adjusted for inflation. CATEGORY FY2017 FY2018 CHANGE

Food services and drinking establishments (1) $1,234,810,711 $1,291,876,710 4.6% 1. Includes all restaurants and drinking establishments. Specialty food, liquor stores and vending machines 118,884,127 116,941,906 -1.6% 2. FY2017 lodging figures reflects some adjustments, based on STR monthly survey data for Mississippi cities/regions. Lodging (2) 960,970,032 1,001,747,393 4.2% 3. Net travel/visitor gross gaming revenues for 28 state-licensed casinos in FY2017 Gaming (3) 1,395,229,616 1,388,956,578 -0.4% and 27 in FY2018. 4. Includes the following: department stores, warehouse clubs and superstores; All retail, excluding gasoline/service stations (4) 1,681,415,185 1,660,674,691 -1.2% apparel and accessories, gift/novelty/souvenir, jewelry, leather goods, luggage; Gasoline/service stations, convenience stores with fuel 718,759,839 805,282,685 12.0% entertainment/arts stores - book, camera, electronics, florist, musical instruments, Fixed facilities, air transportation (5) 7,613,890 7,957,798 4.5% photography, sporting goods; food stores - grocery, specialty; gaming retail; general merchandise - antiques, drug/pharmacy, liquor, secondhand, tobacco; Passenger car rental leasing 54,536,302 61,870,722 13.4% motor vehicle dealers - boat, RV, motorcycle, cars/trucks; automotive dealers - Auto repair shops, accessories, mechanics, car wash 59,230,187 61,511,614 3.9% accessories, parts, tires, gasoline stations/convenience stores. 5. Air transportation/air terminal/transportation services - includes gross airport Rail and water passenger transportation (6) 11,260,036 8,417,970 -25.2% non-operating revenues for FY2017 and FY2018, based on scheduled/charter Entertainment/athletic events/outdoor recreation (7) 95,285,437 104,544,592 9.7% passenger service/passenger facility charges. Incomplete data for FY2017 Laundries, dry cleaning 4,979,285 4,051,030 -18.6% and FY2018. 6. Includes Amtrak ticket sales for FY2017 and FY2018. Total $6,342,974,647 $6,513,833,689 2.7% 7. Entertainment/recreation component includes amusement/theme parks, golf courses, bowling centers, motion picture theaters, museums, racetracks, spectator sports, zoos/botanical gardens, marinas; other amusement/recreation industry – major university sporting event ticket sales to persons residing 50 miles or more from venue.

SOURCES: American Automobile Association web site; Amtrak Station revenue e-searches; Mississippi Department of Revenue; Mississippi Department of Wildlife, Fisheries and Parks; Mississippi Development Authority Energy Division; Mississippi Gaming Commission; STR monthly survey data for Mississippi cities/regions; U.S. Army Corps of Engineers/ Columbus Office; U.S. Department of the Interior, National Park Service: Mississippi Final Stands Interpretive Center; Natchez National Historical Park; Shiloh National Military Park/Corinth Site; Vicksburg National Military Park; Visit Mississippi

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX D

Estimated travel and tourism general fund revenue, FY2017 and FY2018 Note: All dollar amounts are estimated “net” travel/tourism portion.

CATEGORY FY2017 FY2018 CHANGE 1. STR statewide/city data reviewed for this estimate. Food services and drinking establishments $51,651,755 $54,164,756 4.9% 2. Approximately $87 million (67 percent) of $129.9 million in General Fund gaming Specialty food, liquor stores, vending machines 4,989,165 4,917,806 -1.4% fees and tax transfers were “net” travel/tourism. Remaining $42.9 million (33 percent) did not attribute to travel/tourism. Excludes $33 million diverted Lodging (1) 38,950,000 40,668,481 4.4% to MDOT’s Bond Sinking Fund and $3 million to Gulf Coast Aquarium Fund. State-licensed casino gaming (2) 88,500,000 87,019,600 -1.7% 3. Includes the following: department stores; warehouse clubs and superstores; apparel and accessories, miscellaneous, retail, gift/novelty/souvenir, jewelry, All retail, including convenience stores (3) 70,210,260 69,745,266 -0.7% leather goods, luggage; entertainment/arts stores - book, camera, electronics, Rental and leasing, other transportation (4) 2,192,276 2,300,000 4.9% florist, musical instruments, photography, sporting goods; food stores - grocery, Auto repair shops, accessories, mechanics, car wash 2,469,106 2,571,859 4.2% specialty; gaming retail; general merchandise - antiques, drug/pharmacy, liquor, secondhand, tobacco; motor vehicle dealers - boat, RV, motorcycle, cars/trucks; Entertainment/outdoor recreation (5) 3,227,195 3,546,290 9.9% automotive parts and accessory stores, tire dealers, gasoline stations/ Laundries, dry cleaning 210,755 166,214 -21.1% convenience stores. 4. Includes transportation services, fixed facilities - air/water Construction activity tax (6) 4,900,000 4,753,000 -3.0% passenger transportation. Personal income/sales tax (7) 106,616,093 109,729,500 2.9% 5. Entertainment/recreation includes amusement/theme parks, golf courses, Alcoholic beverages (8) 15,499,623 16,055,082 3.6% bowling centers, motion picture theaters, museums, racetracks, spectator sports, zoos/botanical gardens, marinas; other amusement/recreation industry – major Use tax (9) 9,233,893 9,562,863 3.6% university sporting event ticket sales to persons residing 50 miles or more Total $398,650,121 $405,200,717 1.6% from venue. 6. Estimated travel/tourism-related portion of General Fund based on tourism capital investment. 7. Estimated travel/tourism-related portion of General Fund amount, based on estimated effective tax rates for personal income, sales tax and all other taxes. 8. FY2018 estimate comprised 87.2 percent of total transfers to General Fund and applying a travel/tourism factor. 9. FY2018 estimate comprised 76.2 percent of total transfers to General Fund and applying a travel/tourism factor.

SOURCES: Mississippi Department of Employment Security, Labor Market Information; Mississippi Department of Revenue; Mississippi Development Authority Energy Division; STR (monthly survey data for Mississippi cities/regions); University Research Center, Mississippi Public Universities; Visit Mississippi

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX E

Estimated county travel and tourism expenditures, employment, taxes, tourism capital investment, FY2017

Travel and Travel and State/Local Travel and Travel and State/Local Direct Travel Tourism Direct Travel Tourism Tourism Tourism Taxes/Fees Tourism Tourism Taxes/Fees County and Tourism Capital County and Tourism Capital Expenditures Employment Attributed to Expenditures Employment Attributed to Employment Investment Employment Investment by Visitors (1) Percentage (2) Tourism (3) by Visitors (1) Percentage (2) Tourism (3) Adams $110,283,299 2,275 20.8 $10,753,434 $1,000,959 Issaquena $120,560 2 1.4 $11,673 $158,213 Alcorn 60,927,617 785 5.4 5,032,875 37,706 Itawamba 16,397,336 225 3.4 1,373,939 768,498 Amite 1,652,526 24 1.5 160,832 131,354 Jasper 2,944,815 40 1.1 256,385 185,285 Attala 17,267,583 235 5.1 1,326,076 978,634 Jefferson 945,209 13 1.0 102,759 38,640 Benton 855,253 12 0.9 82,536 1,384 Jefferson 2,451,357 35 2.1 216,821 103,904 Davis Bolivar 51,644,321 650 5.4 4,659,789 3,351,961 Jones 60,943,936 860 3.0 5,405,948 679,727 Calhoun 3,278,989 45 1.6 275,927 271,937 Kemper 1,461,956 22 0.8 148,958 21,432 Carroll 682,986 10 0.9 74,933 343,324 Lafayette 174,182,732 2,200 9.2 15,378,901 10,066,499 Chickasaw 5,309,438 75 1.4 429,594 103,250 Lauderdale 159,483,512 1,990 5.8 14,764,730 12,450,633 Choctaw 1,068,520 15 0.7 97,079 0 Lawrence 2,691,963 38 1.5 227,641 0 Claiborne 3,018,967 44 1.2 276,502 0 Leake 7,920,425 115 2.4 656,151 472,116 Clarke 4,065,456 57 2.0 330,931 532,331 Lee 263,893,916 3,925 7.0 23,231,894 11,268,922 Clay 19,709,958 265 5.0 1,671,939 399,828 Leflore 50,702,657 745 5.4 3,891,836 1,183,727 Coahoma 64,682,512 945 12.2 7,457,946 1,402,413 Lincoln 37,447,390 500 4.2 3,193,232 0 Copiah 7,979,159 110 1.5 614,665 272,130 Lowndes 114,237,534 1,525 5.9 10,842,105 527,318 Covington 9,846,643 135 2.7 798,279 1,270,674 Madison 236,112,378 3,040 5.2 18,792,957 1,270,701 DeSoto 344,489,848 4,475 7.4 32,703,790 7,240,581 Marion 12,056,334 155 1.9 900,139 82,945 Franklin 1,075,567 15 1.0 115,564 227,455 Marshall 15,864,277 220 3.5 1,316,993 4,947,857 Gulf Coast 2,041,493,419 26,600 17.3 233,063,095 59,380,106 (4) Monroe 16,979,463 235 2.4 1,262,536 1,254,598 George 10,188,195 145 2.9 763,286 365,518 Montgomery 11,556,775 155 6.2 1,007,995 93,058 Greene 1,788,028 25 1.3 170,089 528,445 Neshoba 36,028,487 1,975 16.2 3,059,943 338,379 (6) Grenada 49,622,844 760 6.9 4,264,374 210,362 Newton 6,436,984 90 1.6 506,396 29,454 Hattiesburg 278,090,099 4,270 6.7 25,759,988 20,714,714 area (5) Noxubee 5,008,195 70 2.6 425,535 0 Hinds 361,888,895 6,940 5.3 36,323,457 33,210,372 Oktibbeha 100,073,163 1,360 6.1 8,838,992 15,899,310 Holmes 3,045,332 45 1.3 271,270 1,839,334 Panola 49,028,172 660 6.0 4,162,688 992,864 Humphreys 2,117,860 30 1.5 189,821 22,626 Pearl River 30,591,265 410 4.0 2,524,390 456,946

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX E-CONTINUED

Estimated county travel and tourism expenditures, employment, taxes, tourism capital investment, FY2017

Travel and Travel and State/Local Direct Travel Tourism Tourism Tourism Taxes/Fees 1. Nominal dollar amounts – not adjusted for inflation. Appendix E reflects July 2016- County and Tourism Capital Expenditures Employment Attributed to June 2017 data. Employment Investment by Visitors (1) Percentage (2) Tourism (3) 2. Travel/tourism employment percentage equals estimated direct tourism jobs divided by county level establishment based nonfarm employment. Data are based Pike $41,824,777 585 4.0 $3,873,274 $1,555,702 on where employees work, not reside. Travel/tourism employment estimates are Pontotoc 11,407,606 150 1.1 864,998 801,257 lower than leisure/hospitality figures. 3. Estimated state/local travel/tourism taxes from travel/visitor expenditures and Prentiss 7,827,945 105 1.4 592,126 643,650 other activity. Includes 7 percent sales tax and 18.5 percent portion diverted to Quitman 901,515 13 1.3 103,500 1,410,053 cities, state-licensed casinos, seawall and city/county, room/restaurant special Rankin 257,464,410 3,440 5.1 25,242,796 30,801,769 taxes, motor vehicle rental and petroleum tax diversions to counties; Alcohol Beverage Control county share of permit license fees/excise taxes; beer/wine taxes; Scott 20,599,298 280 2.1 1,568,580 361,944 use taxes; tourism capital investment local permit fees; real/personal property Sharkey 1,271,172 18 1.8 113,415 2,839,973 taxes (hotels/casinos and restaurants in some counties). Data attributable to travel/tourism. Simpson 21,680,018 285 3.9 1,648,858 365,609 4. Gulf Coast reflects combined data for Hancock, Harrison and Jackson counties. Smith 1,957,983 28 1.0 162,688 163,692 5. Hattiesburg area reflects combined data for Forrest, Lamar and Perry counties. Neshoba County employment figures reflect estimated Pearl River Resort Stone 13,680,875 185 4.7 1,242,438 486,076 6. employment from separate sources. Pearl River Resort travel/tourism expenditures Sunflower 15,808,380 220 2.7 1,305,228 187,747 by visitors not available. Tallahatchie 1,854,131 26 0.8 177,729 636,382 7. Other includes estimated gasoline sales/taxes for some Mississippi counties – diesel fuel sales, nonresident license sales by the Mississippi Department of Tate 10,962,750 150 2.6 881,757 1,263,357 Wildlife, Fisheries and Parks (under fees) and use taxes. Sales and tax collections Tippah 7,917,962 105 1.8 650,137 478,973 not traced to specific counties are included. Appendix E has estimated travel/ tourism expenditures at state-licensed casinos in the following counties: Adams, Tishomingo 15,682,845 210 3.3 1,223,552 279,010 Coahoma, Hancock, Harrison, Tunica, Warren and Washington. The 83rd Division Tunica 514,173,224 5,545 62.0 62,975,893 400,000 restaurant and lodging sales are included here; 83rd Division cannot be traced to Union 21,974,822 290 2.7 2,045,597 426,284 a county. Local motor vehicle rental taxes are included. Local motor vehicle rental taxes are included. Employment estimates for some self-employed persons in Walthall 2,411,828 34 1.4 207,629 18,747 tourism-related businesses are embedded in some counties. Warren 204,449,881 3,925 19.2 22,721,631 2,163,839 SOURCES: Washington 87,536,093 1,465 8.5 9,548,680 296,660 Chambers of commerce and other economic development/tourism offices; county tax Wayne 7,750,256 110 2.3 597,835 742,971 assessors/collectors; Dodge Data Analytics; Mississippi Department of Employment Webster 2,356,433 34 1.8 205,581 33,344 Security/Labor Market Information; Mississippi Department of Revenue; Mississippi Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks; Wilkinson 3,075,435 45 2.6 272,376 259,796 Mississippi Gaming Commission Winston 16,835,037 235 5.1 1,307,167 311,266 Yalobusha 3,576,080 50 1.6 289,414 595,568 Yazoo 15,362,621 210 3.2 1,445,833 763,771 Other (7) 160,997,165 14,848,978 6,373,877 Total $6,342,974,647 87,335 7.6 $646,287,298 $251,789,741

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX F

Estimated county travel and tourism expenditures, employment, taxes, tourism capital investment, FY2018

Travel and Travel and State/Local Travel and Travel and State/Local Direct Travel Tourism Direct Travel Tourism Tourism Tourism Taxes/Fees Tourism Tourism Taxes/Fees County and Tourism Capital County and Tourism Capital Expenditures Employment Attributed to Expenditures Employment Attributed to Employment Investment Employment Investment by Visitors (1) Percentage (2) Tourism (3) by Visitors (1) Percentage (2) Tourism (3) Adams $110,823,306 2,275 21.5 $11,227,279 $1,095,736 Itawamba $16,114,725 220 3.5 $1,401,304 $1,317,832 Alcorn 63,063,553 785 5.4 5,184,884 542,908 Jasper 3,028,156 42 1.1 263,562 134,651 Amite 1,799,555 25 1.5 173,488 3,358 Jefferson 935,560 13 1.2 101,318 9,182 Attala 17,340,834 235 5.2 1,331,115 175,000 Jefferson 2,323,898 32 1.9 208,439 125,000 Benton 972,733 13 1.3 90,478 246,425 Davis Bolivar 55,764,471 735 6.4 5,075,686 6,491,209 Jones 63,004,583 890 3.3 5,692,362 266,773 Calhoun 3,432,231 46 1.6 287,885 34,006 Kemper 1,373,182 20 0.9 143,500 348,727 Carroll 770,429 11 1.0 81,557 157,151 Lafayette 176,829,942 2,250 9.1 16,262,645 17,337,346 Chickasaw 5,373,845 75 1.4 443,061 23,877 Lauderdale 158,975,637 2,000 5.8 14,855,869 15,133,082 Choctaw 1,062,554 15 0.8 96,838 0 Lawrence 2,679,466 38 1.6 228,346 977 Claiborne 2,947,379 42 1.1 278,710 337,031 Leake 8,294,738 118 2.5 694,155 153,288 Clarke 4,423,130 60 2.2 362,127 186,424 Lee 271,507,482 4,030 7.2 23,393,980 6,241,323 Clay 20,193,044 270 5.1 1,733,602 246,410 Leflore 51,780,153 750 5.4 4,040,469 564,516 Coahoma 64,023,241 940 12.3 7,172,367 2,151,874 Lincoln 38,748,330 510 4.2 3,212,484 432,778 Copiah 7,914,500 110 1.5 612,433 1,018,524 Lowndes 115,000,664 1,535 6.0 10,557,307 566,585 Covington 10,128,210 138 2.6 815,468 2,066,669 Madison 237,698,788 3,060 5.1 18,790,786 6,004,852 DeSoto 363,387,012 4,675 7.4 33,089,857 6,530,315 Marion 12,599,653 160 2.0 925,338 42,721 Franklin 1,244,935 16 1.1 127,974 193,700 Marshall 16,966,802 235 3.4 1,397,424 2,832,150 George 10,131,980 145 2.9 756,426 2,985 Monroe 16,701,214 235 2.4 1,248,389 458,974 Greene 1,939,634 27 1.5 181,252 583,336 Montgomery 12,078,966 155 6.6 1,261,131 596,794 Grenada 51,393,040 775 7.0 4,401,906 188,000 Neshoba (6) 34,709,376 1,960 15.9 2,949,599 14,847 Gulf Coast (4) 2,122,267,112 28,200 18.2 237,573,894 103,008,624 Newton 6,434,625 90 1.7 506,108 591,444 Hattiesburg Noxubee 5,033,014 70 2.9 420,550 149,213 292,423,282 4,470 6.9 26,409,879 7,577,985 area (5) Oktibbeha 104,273,945 1,410 6.3 10,743,150 3,242,460 Hinds 366,474,790 7,000 5.3 36,670,419 16,445,093 Panola 50,171,629 675 6.4 4,192,375 2,330,521 Holmes 2,945,727 42 1.2 265,469 345,433 Pearl River 31,075,731 415 3.9 2,586,685 1,349,517 Humphreys 2,102,313 30 1.4 189,098 70,038 Pike 41,277,092 580 4.0 3,840,580 3,842,358 Issaquena 118,397 2 1.1 10,839 123,465 Pontotoc 11,277,677 150 1.2 865,806 81,539

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX F - CONTINUED

Estimated county travel and tourism expenditures, employment, taxes, tourism capital investment, FY2018

Travel and Travel and State/Local Direct Travel Tourism Tourism Tourism Taxes/Fees 1. Nominal dollar amounts not adjusted for inflation. Appendix F reflects July 2017- County and Tourism Capital June 2018 data. Expenditures Employment Attributed to Employment Investment 2. Travel/tourism employment percentage equals estimated direct tourism jobs by Visitors (1) Percentage (2) Tourism (3) divided by county level establishment based nonfarm employment. Data based on Prentiss $8,027,601 108 1.4 $631,921 $1,767,399 where the employees work, not reside. Travel/tourism employment estimates are Quitman 841,199 12 1.4 99,336 785,667 lower than leisure/hospitality figures. 3. Estimated state/local travel/tourism taxes from travel/visitor expenditures and Rankin 267,749,122 3,540 5.2 25,517,659 11,985,695 other activity. Includes 7 percent sales tax and 18.5 percent portion diverted Scott 21,160,834 285 2.1 1,652,572 606,974 to cities, state-licensed casinos, seawall and city/county, state-licensed casino gaming, room/restaurant special taxes, motor vehicle rental and petroleum tax Sharkey 1,294,772 18 1.8 116,190 819,985 diversions to counties; Alcohol Beverage Control county share of permit license Simpson 21,658,230 285 3.9 1,657,467 3,424 fees/excise taxes; beer/wine taxes; use taxes; tourism capital investment local permit fees; real/personal property taxes (hotels/casinos and restaurants in some Smith 1,977,114 28 1.0 164,471 2,526 counties). Data attributable to travel/tourism. Stone 14,140,165 190 4.6 1,208,253 112,742 4. Gulf Coast reflects combined data for Hancock, Harrison and Jackson counties. Sunflower 16,110,234 222 2.7 1,330,069 490 5. Hattiesburg area reflects combined data for Forrest, Lamar and Perry counties. 6. Neshoba County employment figures reflect estimated Pearl River Resort Tallahatchie 1,897,421 26 0.9 181,570 821,466 employment from separate sources. Pearl River Resort travel/tourism expenditures Tate 11,352,439 155 2.8 921,044 672,507 by visitors not available. 7. Other includes estimated gasoline sales/taxes for some Mississippi counties, diesel Tippah 8,256,078 110 1.7 675,509 282,395 fuel sales, the non-resident license sales by the Department of Wildlife, Fisheries Tishomingo 16,640,911 225 3.6 1,317,936 81,624 & Parks (under fees) and use taxes. Sales and tax collections not traced to specific Tunica 503,777,172 5,175 65.4 61,313,493 34,320 counties are included. Appendix F has estimated travel/tourism expenditures at state-licensed casinos in these counties: Adams, Coahoma, Hancock, Harrison, Union 22,526,404 300 2.6 2,077,508 656,500 Tunica, Warren and Washington. The 83rd Division restaurant and lodging sales are Walthall 2,373,181 34 1.4 206,057 0 included here; 83rd Division cannot be traced to a county. Local motor vehicle rental taxes are included. Employment estimates for some self-employed persons in Warren 204,762,161 3,935 19.3 23,573,420 1,077,968 tourism-related businesses are embedded in some counties. Washington 87,277,088 1,465 8.7 9,464,310 4,172,944 Wayne 7,896,019 112 2.3 608,620 513,543 SOURCES: Chambers of commerce and other economic development/tourism offices; county tax Webster 2,482,174 35 1.8 212,779 45,000 assessors/collectors; Dodge Data Analytics; Mississippi Department of Employment Wilkinson 3,158,421 45 2.7 276,578 303,019 Security/Labor Market Information; Mississippi Department of Revenue; Mississippi Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks Winston 16,759,585 235 5.0 1,289,575 368,381 Mississippi Gaming Commission Yalobusha 3,742,760 52 1.8 313,539 513,654 Yazoo 15,899,538 218 3.3 1,470,856 119,906 Other (7) 176,716,802 23,391,851 6,425,371 Total $6,513,833,690 89,610 7.7 $665,100,235 $246,188,526

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX G

Mississippi’s five tourism regions

Capital/River Region Coastal Region Delta Region Hills Region Pines Region SOURCE: Adams Covington Bolivar Alcorn Attala Visit Mississippi Amite Forrest Carroll Benton Chickasaw Claiborne George Coahoma Calhoun Choctaw Copiah Greene Holmes DeSoto Clarke Franklin Hancock Humphreys Grenada Clay Hinds Harrison Issaquena Itawamba Jasper Jefferson Jackson Leflore Lafayette Kemper Lawrence Jefferson Davis Quitman Lee Lauderdale Lincoln Jones Sharkey Marshall Leake Madison Lamar Sunflower Panola Lowndes Pike Marion Tallahatchie Pontotoc Monroe Rankin Pearl River Tunica Prentiss Montgomery Simpson Perry Washington Tate Neshoba Walthall Stone Yazoo Tippah Newton Warren Wayne Tishomingo Noxubee Wilkinson Union Oktibbeha Yalobusha Scott Smith Webster Winston

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX H

Capital/River region travel and tourism expenditures, employment, taxes, tourism capital investment, FY2018 Does not include diesel fuel sales, non-resident licensing fees or 83rd Division sales. Gasoline sales at the pump are included for some counties.

Travel and Travel and State and Local The travel/tourism employment percentage equals estimated direct tourism jobs Direct Travel Tourism 1. Capital/River Tourism Tourism Taxes Attributed divided by county level establishment based nonfarm employment. Data based on and Tourism Capital Region Expenditures Employment to Travel and where employees work, not reside. Employment Investment by Visitors Percentage (1) Tourism (2) 2. Estimated state/local travel/tourism taxes from travel/visitor expenditures and some other activity. Includes 7 percent sales tax and 18.5 percent portion diverted Adams $110,823,306 2,275 21.5 $11,227,279 $1,095,736 to cities; state-licensed casinos; city/county taxes; room/restaurant special taxes; Amite 1,799,555 25 1.5 173,488 3,358 motor vehicle rental and petroleum tax diversions to counties; Alcohol Beverage Claiborne 2,947,379 42 1.1 278,710 337,031 Control county share of permit license fees; use taxes; tourism capital investment local permit fees; real/personal property taxes (hotels/casinos and restaurants in Copiah 7,914,500 110 1.5 614,665 1,018,524 some counties). Data attributable to travel/tourism Franklin 1,244,935 16 1.1 127,974 193,700 SOURCES: Hinds 366,474,790 7,000 5.3 36,670,419 16,445,093 Chambers of commerce and other economic development/tourism offices; county tax Jefferson 935,560 13 1.2 101,318 9,182 assessors/collectors; Dodge Data Analytics; Mississippi Department of Employment Security/Labor Market Information; Mississippi Department of Revenue; Mississippi Lawrence 2,679,466 38 1.6 228,346 977 Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks; Lincoln 38,748,330 510 4.2 3,212,484 432,778 Mississippi Gaming Commission Madison 237,698,788 3,060 5.1 18,790,786 6,004,852 Pike 41,277,092 580 4.0 3,840,580 3,842,358 Rankin 267,749,122 3,540 5.2 25,517,659 11,985,695 Simpson 21,658,230 285 3.9 1,657,467 3,424 Walthall 2,373,181 34 1.4 206,057 0 Warren 204,762,161 3,935 19.3 23,573,420 1,077,968 Wilkinson 3,158,421 45 2.7 276,578 303,019 Regional $1,312,244,816 21,508 6.2 $126,497,230 $42,753,695 Totals

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX I

Coastal region travel and tourism expenditures, employment, taxes, tourism capital Does not include diesel fuel sales, non-resident licensing fees or 83rd Division sales. investment, FY2018 Includes gasoline sales at the pump for Hancock, Harrison, Jackson and some other counties. Travel and Travel and State and Local Direct Travel Tourism Coastal Tourism Tourism Taxes Attributed 1. Travel/tourism employment percentage equals estimated direct tourism jobs and Tourism Capital Region Expenditures by Employment to Travel and divided by county level establishment based nonfarm employment. Data based on Employment Investment Visitors Percentage (1) Tourism (2) where employees work, not reside. 2. Estimated state/local travel/tourism taxes from travel/visitor expenditures and Covington $10,128,210 138 2.6 $815,468 $2,066,669 some other activity. Includes 7 percent sales tax and 18.5 percent portion diverted George 10,131,980 145 2.9 756,426 2,985 to cities; state-licensed casinos; city/county taxes; room/restaurant special taxes; Greene 1,939,634 27 1.5 181,252 583,336 motor vehicle rental and petroleum tax diversions to counties; Alcohol Beverage Control county share of permit license fees; use taxes; tourism capital investment Gulf Coast (3) 2,122,267,112 28,200 18.2 237,573,894 103,008,624 local permit fees; real/personal property taxes (hotels/casinos and restaurants in Hattiesburg some counties). Data attributable to travel/tourism. 292,423,282 4,470 6.9 26,409,879 7,577,985 area (4) 3. Gulf Coast reflects combined data for Hancock, Harrison and Jackson counties. 4. Hattiesburg area reflects combined data for Forrest, Lamar and Perry counties. Jefferson 2,323,898 32 1.9 208,439 125,000 Davis SOURCES: Jones 63,004,583 890 3.3 5,692,362 266,773 Chambers of commerce and other economic development/tourism offices; county tax assessors/collectors; Dodge Data Analytics; Mississippi Department of Employment Marion 12,599,653 160 2.0 925,338 42,721 Security/Labor Market Information; Mississippi Department of Revenue; Mississippi Pearl River 31,075,731 415 3.9 2,586,685 1,349,517 Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks; Stone 14,140,165 190 4.6 1,208,253 112,742 Mississippi Gaming Commission Wayne 7,896,019 112 2.3 608,620 513,543 Regional $2,567,930,267 34,779 12.1 $276,966,616 $115,649,895 Totals

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX J

Delta region travel and tourism expenditures, employment, taxes, tourism capital investment, FY2018 Does not include diesel fuel sales, non-resident licensing fees or 83rd Division sales. Includes gasoline sales at the pump for some counties.

Travel and Travel and State and Local Direct Travel Tourism 1. Travel/tourism employment percentage equals estimated direct tourism jobs Tourism Tourism Taxes Attributed divided by county level establishment based nonfarm employment. Data based on Delta Region and Tourism Capital Expenditures Employment to Travel and where employees work, not reside. Employment Investment by Visitors Percentage (1) Tourism (2) 2. Estimated state/local travel/tourism taxes from travel/visitor expenditures and some other activity. Includes 7 percent sales tax and 18.5 percent portion diverted Bolivar $55,764,471 735 6.4 $5,075,686 $6,491,209 to cities; state-licensed casinos; city/county taxes; room/restaurant special taxes; Carroll 770,429 11 1.0 81,557 157,151 motor vehicle rental and petroleum tax diversions to counties; Alcohol Beverage Coahoma 64,023,241 940 12.3 7,172,367 2,151,874 Control county share of permit license fees; use taxes; tourism capital investment local permit fees; real/personal property taxes (hotels/casinos and restaurants in Holmes 2,945,727 42 1.2 265,469 345,433 some counties). Data attributable to travel and tourism. Humphreys 2,102,313 30 1.4 189,098 70,038 SOURCES: Issaquena 118,397 2 1.1 10,839 123,465 Chambers of commerce and other economic development/tourism offices; county tax Leflore 51,780,153 750 5.4 4,040,469 564,516 assessors/collectors; Dodge Data Analytics; Mississippi Department of Employment Quitman 841,199 12 1.4 99,336 785,667 Security/Labor Market Information; Mississippi Department of Revenue; Mississippi Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks; Sharkey 1,294,772 18 1.8 116,190 819,985 Mississippi Gaming Commission Sunflower 16,110,234 222 2.7 1,330,069 490 Tallahatchie 1,897,421 26 0.9 181,570 821,466 Tunica 503,777,172 5,175 65.4 61,313,493 34,320 Washington 87,277,088 1,465 8.7 9,464,310 4,172,944 Yazoo 15,899,538 218 3.3 1,470,856 119,906 Regional Totals $804,602,155 9,646 11.4 $90,811,309 $16,658,464

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX K

Hills Region travel and tourism expenditures, employment, taxes, tourism capital Does not include diesel fuel sales, non-resident licensing fees, or 83rd Division sales. investment, FY2018 Includes gasoline sales at the pump for some counties.

Travel and Travel and State and Local 1. Travel/tourism employment percentage equals estimated direct tourism jobs Direct Travel Tourism Tourism Tourism Taxes Attributed divided by county level establishment based nonfarm employment. Data based on Hills Region and Tourism Capital Expenditures by Employment to Travel and where employees work, not reside. Employment Investment Estimated state/local travel/tourism taxes from travel/visitor expenditures and Visitors Percentage (1) Tourism (2) 2. some other activity. Includes 7 percent sales tax and 18.5 percent portion diverted Alcorn $63,063,553 785 5.4 $5,184,844 $542,908 to cities; city/county taxes; room/restaurant special taxes; motor vehicle rental and Benton 972,733 13 1.3 90,478 246,425 petroleum tax diversions to counties; Alcohol Beverage Control county share of permit license fees; use taxes; tourism capital investment local permit fees; real/ Calhoun 3,432,231 46 1.6 287,885 34,006 personal property taxes (hotels/casinos and restaurants in some counties). DeSoto 363,387,012 4,675 7.4 33,089,857 6,530,315 Data attributable to travel and tourism. Grenada 51,393,040 775 7.0 4,401,906 188,000 SOURCES: Itawamba 16,114,725 220 3.5 1,401,304 1,317,832 Chambers of commerce and other economic development/tourism offices; county tax Lafayette 176,829,942 2,250 9.1 16,262,645 17,337,346 assessors/collectors; Dodge Data Analytics; Mississippi Department of Employment Security/Labor Market Information; Mississippi Department of Revenue; Mississippi Lee 271,507,482 4,030 7.2 23,393,980 6,241,323 Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks; Marshall 16,966,802 235 3.4 1,397,424 2,832,150 Mississippi Gaming Commission Panola 50,171,629 675 6.4 4,192,375 2,330,521 Pontotoc 11,277,677 150 1.2 865,806 81,539 Prentiss 8,027,601 108 1.4 631,921 1,767,399 Tate 11,352,439 155 2.8 921,044 672,507 Tippah 8,256,078 110 1.7 675,509 282,395 Tishomingo 16,640,911 225 3.6 1,317,936 81,624 Union 22,526,404 300 2.6 2,077,508 656,500 Yalobusha 3,742,760 52 1.8 313,539 513,654 Regional Totals $1,095,663,019 14,804 6.2 $96,505,961 $41,656,444

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX L

Pines Region travel and tourism expenditures, employment, taxes, tourism capital investment, FY2018 Does not include diesel fuel sales, non-resident licensing fees, or 83rd Division sales. Includes gasoline sales at the pump for some counties. Travel and Travel and State and Local Direct Travel Tourism Tourism Tourism Taxes Attributed 1. Travel/tourism employment percentage equals estimated direct tourism jobs Pines Region and Tourism Capital Expenditures Employment to Travel and divided by county level establishment based nonfarm employment. Data based on Employment Investment by Visitors Percentage (1) Tourism (2) where employees work, not reside. 2. Estimated state/local travel/tourism taxes from travel/visitor expenditures and Attala $17,340,834 235 5.2 $1,331,115 $175,000 some other activity. Includes 7 percent sales tax and 18.5 percent portion diverted Chickasaw 5,373,845 75 1.4 443,061 23,877 to cities; city/county taxes; room/restaurant special taxes; motor vehicle rental and petroleum tax diversions to counties; Alcohol Beverage Control county share Choctaw 1,062,554 15 0.8 96,838 0 of permit license fees; use taxes; tourism capital investment local permit fees; real/ Clarke 4,423,130 60 2.2 362,127 186,424 personal property taxes (hotels/casinos and restaurants in some counties). Clay 20,193,044 270 5.1 1,733,602 246,410 Data attributable to travel/tourism.

Jasper 3,028,156 42 1.1 263,562 134,651 SOURCES: Kemper 1,373,182 20 0.9 143,500 348,727 Chambers of commerce and other economic development/tourism offices; county tax assessors/collectors; Dodge Data Analytics; Mississippi Department of Employment Lauderdale 158,975,637 2,000 5.8 14,764,730 15,133,082 Security/Labor Market Information; Mississippi Department of Revenue; Mississippi Leake 8,294,738 118 2.5 694,155 153,288 Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks; Lowndes 115,000,664 1,535 6.0 10,557,307 566,585 Mississippi Gaming Commission Monroe 16,701,214 235 2.4 1,248,389 458,974 Montgomery 12,078,966 155 6.6 1,261,131 596,794 Neshoba 34,709,376 1,960 15.9 2,949,599 14,847 Newton 6,434,625 90 1.7 506,108 591,444 Noxubee 5,033,014 70 2.9 420,550 149,213 Oktibbeha 104,273,945 1,410 6.3 10,743,150 3,242,460 Scott 21,160,834 285 2.1 1,652,572 606,974 Smith 1,977,114 28 1.0 164,471 2,526 Webster 2,482,174 35 1.8 212,779 45,000 Winston 16,759,585 235 5.0 1,289,575 368,381 Regional Totals $556,676,631 8,873 5.3 $50,838,321 $23,044,657

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX M

Estimated hotel/motel room count, CY2017/CY2018

Hotel/Motel Hotel/Motel Percentage Hotel/Motel Hotel/Motel Percentage County County Rooms (12-31-17) Rooms (12-31-18) Change Rooms (12-31-17) Rooms (12-31-18) Change Adams 997 1,038 4.1% Itawamba 133 133 none Alcorn 378 378 none Jasper 27 27 none Amite 0 0 NA Jefferson 0 0 NA Attala 130 133 2.3% Jefferson Davis 30 30 none Benton 0 0 NA Jones 833 764 -8.3% Bolivar 460 460 none Kemper 32 32 none Calhoun 19 19 none Lafayette 1,170 1,178 0.7% Carroll 0 0 NA Lauderdale 2,058 2,165 5.2% Chickasaw 52 52 none Lawrence 30 30 none Choctaw 0 0 NA Leake 57 57 none Claiborne 45 45 none Lee 1,940 1,940 none Clarke 25 25 none Leflore 825 825 none Clay 208 208 none Lincoln 487 487 none Coahoma 932 872 -6.4% Lowndes 1,217 1,228 0.9% Copiah 155 155 none Madison 2,340 2,398 2.5% Covington 93 93 none Marion 191 151 -20.9% DeSoto 3,180 3,300 3.8% Marshall 190 190 none Franklin 0 0 NA Monroe 251 251 none George 129 129 none Montgomery 216 216 none Greene 0 0 NA Neshoba 1,599 1,599 none Grenada 624 611 -2.1% Newton 87 87 none Gulf Coast (1) 14,743 14,794 0.3% Noxubee 64 64 none Hattiesburg area (2) 2,780 3,065 10.3% Oktibbeha 873 871 -0.2% Hinds 5,776 5,852 1.3% Panola (3) 529 606 14.6% Holmes 40 40 none Pearl River 267 267 none Humphreys 30 30 none Pike 608 608 none Issaquena 0 0 NA Pontotoc 56 56 none

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX M - CONTINUED

Estimated hotel/motel room count, CY2017/CY2018 Appendix M does not include bed & breakfast rooms, hotel/motel rooms under construction January-April 2019, cabins or condo/timeshare/cottage rooms. County Hotel/Motel Hotel/Motel Percentage County room counts based on figures provided by various sources. Data may come from different Rooms (12-31-17) Rooms (12-31-18) Change sources on successive years. STR inventory data were used for 2017-2018 updates. Some Prentiss 100 100 none counties had room inventory changes – closings, additions or renovations. Quitman 0 0 NA STR lodging inventory as of December 31, 2018 – 704 hotels/motels and 60,303 rooms. Rankin 2,652 2,631 -0.8% STR lodging inventory as of December 31, 2017 – 694 hotels/motels and 59,498 rooms. Scott 221 221 none 1. Gulf Coast reflects combined data for Hancock, Harrison and Jackson counties. Sharkey 19 19 none 2. Hattiesburg Area reflects combined data for Forrest, Lamar and Perry counties. Simpson 230 230 none Perry County: no hotels. 3. Panola County had a hotel closed for renovations in 2017. This property reopened in Smith 32 32 none 2018. Stone 184 184 none SOURCES: Sunflower 234 234 none Mississippi chambers of commerce, economic development offices, cities, convention and Tallahatchie 0 0 NA visitor bureaus, tourism offices, other local entities, STR Tate 131 51 -61.1% Tippah 49 49 none Tishomingo 45 65 44.4% Tunica 4,664 4,742 1.7% Union 344 296 -14.0% Walthall 30 30 none Warren 2,087 2,163 3.6% Washington 1,172 1,178 0.5% Wayne 129 129 none Webster 33 33 none Wilkinson 18 18 none Winston 243 243 none Yalobusha 20 20 none Yazoo 225 225 none Total 59,768 60,452 1.1%

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX N

State park visitation, FY2017/FY2018 SOURCE: Mississippi Department of Wildlife, Fisheries and Parks Park FY2017 Visits FY2018 Visits Change Buccaneer State Park 148,975 242,732 62.9% Clark Creek 12,870 9,005 -30.0% Clarkco 46,490 53,047 14.1% George P. Cossar 33,336 29,546 -11.4% Golden Memorial 1,382 2,620 89.6% Hugh White 35,284 31,383 -11.1% J.P. Coleman 52,572 55,915 6.4% John W. Kyle 50,071 44,926 -10.3% Lake Lincoln 40,258 44,598 10.8% Lake Lowndes 37,155 40,604 9.3% LeFleur’s Bluff 38,201 51,693 35.3% Legion 8,029 10,279 28.0% Leroy Percy 10,837 11,701 8.0% Natchez 25,268 25,496 0.9% Paul B. Johnson 112,407 121,237 7.9% Percy Quin 131,915 128,727 -2.4% Roosevelt 90,336 104,583 15.8% Tishomingo 65,597 75,385 14.9% Tombigbee 29,930 33,127 10.7% Trace 45,180 53,057 17.4% Wall Doxey 27,050 30,543 12.9% Total 1,043,143 1,200,204 15.1%

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX O

Mississippi nonfarm establishment-based employment rankings, direct jobs, top sectors, including travel/tourism as an industry, FY2018 1. Does not include public sector health care jobs. Included under government. 2. Durable goods comprised 94,485 jobs (65.4 percent) manufacturing jobs. 3. Does not include an estimated 10,005 travel/tourism jobs directly related to retail FY2018 FY2018 Private trade. Sector Establishment Employment Sector 4. Includes accommodations, food services, amusement, arts, entertainment, Based Employment Percentage Rank state-licensed casino gaming/recreation, transportation, tourism construction, Educational and Health Services (1) 145,865 12.6% 1 among other jobs. These jobs are directly related to travel/tourism, based on the definition of a traveler/visitor in the glossary. Those jobs not directly related to Manufacturing (2) 144,390 12.5% 2 travel/tourism are included in the food services, arts, entertainment and recreation Retail trade (3) 130,550 11.3% 3 sectors. Appendix A includes direct FY2018 statewide travel/tourism jobs. 5. Reflects portion of employment not directly related to travel/tourism - Travel and tourism (4) 89,610 7.7% 4 food services and drinking establishments. Administrative support and waste management 68,260 5.9% 5 6. Excludes travel/tourism-related scheduled/nonscheduled charter air, support activities for air, interurban, rural bus, taxi, limousine, charter bus, scenic/ Leisure accommodation and food services (5) 63,460 5.5% 6 sightseeing transportation. Transportation and warehousing (6) 46,825 4.0% 8 7. Excludes 1,670 travel/tourism-related construction jobs. Construction (7) 42,190 3.6% 7 8. Excludes travel/tourism-related laundry services and parking lots/garages. 9. Excludes travel/tourism-related advertising and travel arrangement/ Other services (8) 40,345 3.5% 9 reservation services. Wholesale trade 35,190 3.0% 10 10. Excludes travel/tourism-related residential property managers and passenger car rental. Finance and insurance 33,165 2.9% 11 11. Excludes motion picture/video production and motion picture theaters related to Professional, scientific and technical services (9) 30,795 2.7% 12 travel/tourism. Excludes travel/tourism-related residential property managers and Real estate and rental (10) 11,055 1.0% 15 passenger car rental. 12. Excludes an estimated 1,945 travel/tourism jobs funded by public monies – state Management of companies 11,035 1.0% 16 tourism office staff, regional/international airports, museums, historical sights, Information (11) 10,985 0.9% 13 performing arts, state parks, etc. Includes all public sector employment – health care and education. Government is a super sector. Utilities 8,085 0.7% 17

Mining and logging 6,775 0.6% 18 SOURCE: Government (12) 240,570 20.8% NA Mississippi Department of Employment Security/Labor Market Information in cooperation with U.S. Department of Labor, Bureau of Labor Statistics Total statewide nonfarm direct employment 1,159,150 100.0% NA

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX P

Mississippi nonfarm establishment-based employment rankings, direct jobs, top sectors and supersectors, excluding travel and tourism by itself, FY2018 1. Does not include public-sector health care jobs. Included under government. 2. Durable goods comprised 94,485 (65.4 percent) manufacturing jobs. 3. Includes an estimated 10,005 travel/tourism jobs directly related to retail trade. FY2018 FY2018 4. Includes accommodations, food services, amusement, arts, entertainment, Private Sector Establishment Employment state-licensed casino gaming/recreation, transportation, tourism construction, Sector Rank Based Employment Percentage among other jobs. A portion of these jobs are not directly related to travel/tourism, Educational and health services (1) 145,865 12.6% 1 based on the definition of a traveler/visitor in the glossary. Those jobs not directly related to travel/tourism are included in Leisure and Hospitality -- food services, Manufacturing (2) 144,390 12.5% 2 arts, entertainment and recreation sectors. Appendix A includes direct FY18 Retail Trade (3) 140,560 12.1% 3 statewide travel/tourism jobs. 5. Includes travel/tourism-related scheduled/nonscheduled charter air, support Leisure and hospitality (4) 135,910 11.7% 4 activities for air, interurban, rural bus, taxi, limousine, charter bus, scenic/ Administrative support and waste management 68,260 5.9% 5 sightseeing transportation. Transportation and warehousing (5) 48,610 4.2% 8 6. Includes 1,670 travel/tourism-related construction jobs. 7. Includes travel/tourism-related laundry services and parking lots/garages. Construction (6) 43,860 3.8% 7 8. Includes travel/tourism-related advertising and travel arrangement/reservation Other services (7) 40,475 3.5% 9 services. 9. Includes travel/tourism-related residential property managers and passenger car Wholesale trade 35,190 3.0% 10 rental. Finance and insurance 33,165 2.9% 11 10. Includes motion picture/video production and motion picture theaters related to travel/tourism. Professional, scientific and technical services (8) 31,435 2.7% 12 11. Includes an estimated 1,945 travel/tourism jobs funded by public monies – state Real estate and rental (9) 11,735 1.0% 15 tourism office staff, regional/international airports, museums, historical sights, Information (10) 11,285 1.0% 16 performing arts, state parks, etc. Includes all public sector employment – health care and education. Government is a super sector. Management of companies 11,035 1.0% 13 Utilities 8,085 0.7% 17 SOURCE: Mississippi Department of Employment Security/Labor Market Information in Mining and logging 6,775 0.6% 18 cooperation with U.S. Department of Labor, Bureau of Labor Statistics Government (11) 242,515 20.9% NA Total statewide nonfarm direct employment 1,159,150 100.0% NA

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX Q

Room/restaurant gross special tax revenues by tourism office, city-county, FY2018

Tourism Office, Gross Tourism Office, Gross Restaurant Gross FY2018 Gross FY2018 Restaurant Gross FY2018 Gross FY2018 City/County Room Tax FY2018 City/County Room Tax FY2018 Tax Room Tax Restaurant Tax Room Tax Restaurant Tourism Council, Percentage Total Tax Tourism Council, Percentage Total Tax Percentage Revenue Tax Revenue Percentage Revenue Tax Revenue Bureau Revenue Bureau Revenue Aberdeen 1.0 1.0 $4,586 $85,105 $89,691 Hernando 3.0 None $33,959 None $33,959 Baldwyn None 2.0 None 141,179 141,179 Holly Springs 2.0 2.0 28,680 295,804 324,484 Batesville 3.0 3.0 217,732 993,244 1,210,976 $2 per Horn Lake None 19,595 None 19,595 Bay Springs 3.0 None 3,379 None 3,379 night Booneville (1) 2.0 2.0 4,201 314,891 319,092 Houston 2.0 2.0 6,073 195,859 201,932 Brandon (2) 3.0 2.0 40,750 1,120,539 1,161,289 Indianola 2.0 2.0 55,108 396,335 451,443 Brookhaven 2.0 None 84,670 None 84,670 Jackson, City of (6) 4.0 2.0 2,564,832 6,051,774 8,616,606 Byhalia 2.0 None 9,358 None 9,358 Jackson County (7) 2.0 None 636,997 None 636,997 Byram (3) 2.0 None 41,749 None 41,749 Kosciusko 2.0 None 30,543 None 30,543 Canton 2.0 2.0 111,689 513,627 625,316 Lauderdale 2.5 None 725,700 None 725,700 Carthage 2.0 2.0 8,422 307,094 315,516 County Cleveland 2.0 2.0 127,919 779,899 907,818 Laurel 2.0 2.0 184,310 1,517,752 1,702,062 Clinton 2.0 None 194,614 None 194,614 Louisville 2.0 None 38,193 None 38,193 Coahoma County 2.0 1.0 109,621 284,744 394,365 Magee 1.0 1.0 29,714 280,356 310,070 Columbus-Lowndes 2.0 2.0 357,449 1,927,352 2,284,801 McComb 3.0 None 231,989 None 231,989 Como 2.0 2.0 156 70,131 70,287 Meridian None 2.0 None 2,580,784 2,580,784 Montgomery Corinth 2.0 2.0 124,011 1,245,196 1,369,207 2.0 None 109,574 None 109,574 County DeSoto County 2.0 2.0 1,421,050 7,526,446 8,947,496 Moss Point 5.0 None 310,479 None 310,479 Florence None 2.0 None 336,348 336,348 Natchez 3.0 plus $2 1.5 936,679 823,562 1,760,241 Flowood None 2.0 None 2,848,940 2,848,940 New Albany 2.0 2.0 81,974 734,019 815,993 Fulton 3.0 None 52,482 None 52,482 $1/room Greenwood 1.0 1.0 95,607 391,577 487,184 Newton None 10,774 None 10,774 night Grenada 2.0 1.0 154,412 390,157 544,569 Ocean Springs 2.0 2.0 59,431 1,361,995 1,421,426 Hancock County (4) 2.0 None 148,810 None 148,810 Oxford 2.0 2.0 480,490 3,158,158 3,638,648 Harrison County (5) 5.0 None 8,209,952 None 8,209,952 Pascagoula None 2.0 None 974,542 974,542 Pearl None 2.0 None 726,617 726,617 Hattiesburg 2.0 2.0 611,768 5,434,698 6,046,466

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX Q - CONTINUED

Room/restaurant gross special tax revenues by tourism office, city-county, FY2018 Tourism offices include CVBs, convention/visitor councils, tourism associations/ commissions/councils, cities/counties, chambers. Portion of these gross revenues are Tourism Office, Gross attributed to locals. September 2017-August 2018 Collections (July 2017-June 2018 Sales). Restaurant Gross FY2018 Gross FY2018 City/County Room Tax FY2018 Tax Room Tax Restaurant Tourism Council, Percentage Total Tax Two percent Booneville lodging and restaurant tax went into effect Percentage Revenue Tax Revenue 1. Bureau Revenue September 1, 2017. Philadelphia 3.0 None $76,498 None $76,498 2. Three percent Brandon lodging tax went into effect August 1, 2017. 3. Two percent Byram lodging tax went into effect August 1, 2017. Picayune 2.0 1.0 61,598 427,686 489,284 4. Two percent Hancock County lodging tax now goes to Visit Mississippi Pontotoc 2.0 2.0 8,587 422,467 431,054 Gulf Coast CVB. 5. Five percent lodging tax is broken down by 55 percent to Board of Supervisors Rankin County 2.0 None 1,026,065 None 1,026,065 and 45 percent to Visit Mississippi Gulf Coast CVB. Richland None 2.0 None 402,534 402,534 6. Includes a 75 cents per night charge per occupied room. Ridgeland 1.0 1.0 358,442 1,324,323 1,682,765 7. Jackson County lodging tax goes to Visit Mississippi Gulf Coast CVB. 8. This is a 2 percent lodging and restaurant tax, plus a 1 percent Warren County Ripley 2.0 2.0 9,362 299,256 308,618 Tourism Promotion Tax for some restaurants and hotels. Sardis 3.0 3.0 11,986 101,301 113,287 Some figures may reflect adjustments/overpayments. Senatobia 2.0 2.0 17,846 466,872 484,718 Southaven 1.0 1.0 360,376 353,131 713,507 SOURCE: Starkville 2.0 2.0 316,855 2,046,691 2,363,546 Mississippi Department of Revenue Stone County 2.0 2.0 34,384 383,861 418,245 Tishomingo 2.0 None 22,235 None 22,235 County Tunica County 3.0 3.0 734,914 895,933 1,630,847 Tupelo 2.0 2.0 602,714 3,820,374 4,423,088 Vicksburg (8) 3.0 3.0 1,338,393 1,686,073 3,024,466 Washington 3.0 1.0 314,575 580,725 895,300 County West Point 2.0 2.0 61,800 492,182 553,982 Winona None 2.0 None 171,333 171,333 Yazoo County 2.0 2.0 61,556 484,193 545,749 Total $24,127,667 $58,167,659 $82,295,326

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT TABLE 1 TABLE 3

Origin of highway welcome center registrants by U.S. and international Highway welcome center registrants, top 10 countries, FY2018 travelers, FY2017 and FY2018 Percentage of Country Registrants Percentage of Top Ten Countries FY2017 Registrants FY2018 Registrants Percentage Change Origin Canada 14,672 27.6% 33.5% States 1,855,037 1,637,777 -11.7% England 7,740 14.6% 17.7% Countries 57,864 53,107 -8.2% Germany 5,723 10.8% 13.1% Total 1,912,901 1,690,884 -11.6% Australia 4,104 7.7% 9.4%

Tables 1-3 only reflect those visitors who completed the registration forms. Mexico 3,728 7.0% 8.5% France 3,396 6.4% 7.8% SOURCE: Visit Mississippi Holland 2,052 3.9% 4.7% Denmark 919 1.7% 2.1% Switzerland 781 1.5% 1.8% TABLE 2 Japan 659 1.2% 1.5% Other 9,333 17.6% NA Highway welcome center registrants, top 10 states, FY2017 and FY2018 Total 53,107 100.0% 100.0%

SOURCE: Visit Mississippi Percentage State’s Share State FY2017 FY2018 Change of FY2018 Mississippi 340,623 331,647 -2.6% 20.2% Louisiana 283,843 251,195 -11.5% 15.3% Texas 177,792 156,316 -12.1% 9.5% Alabama 184,177 154,759 -16.0% 9.4% Florida 128,621 123,099 -4.3% 7.5% Georgia 108,913 92,113 -15.4% 5.6% Tennessee 106,733 90,122 -15.6% 5.5% Arkansas 76,123 65,208 -14.3% 4.0% Missouri 61,899 49,225 -20.5% 3.0% Illinois 42,175 33,636 -20.2% 2.1% Other 344,138 290,457 -15.6% 17.7% Total 1,855,037 1,637,777 -11.7% 100.0%

SOURCE: Visit Mississippi

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT TABLE 4

Selected casino hotel lodging indicators by region, FY2017

Casino Number of Occupancy Average Daily Region Hotels Hotel Rooms Percentage Rate Coastal 12 6,627 88.3 $73.28 Northern 8 4,079 62.1 55.68 Central 6 726 64.6 74.24 Quarterly Average 26 11,432 77.5 $68.30

Selected casino hotel lodging indicators by region, FY2018

Casino Number of Occupancy Average Daily Region Hotels Hotel Rooms Percentage Rate Coastal 12 6,616 89.2 $74.28 Northern 8 4,160 60.9 61.83 Central 6 724 65.5 70.56 Quarterly Average 26 11,500 77.5 $70.51

Coastal revenues for cities in Hancock and Harrison counties. Northern revenue reflects Coahoma and Tunica counties. Central revenues comprise cities in Adams, Warren and Washington counties. Data reflect fiscal year quarterly averages. Large portion of casino hotel rooms are complimentary.

SOURCE: Mississippi Gaming Commission quarterly surveys

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FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT GLOSSARY

Benefit-to-cost analysis: Computing a project’s Gross gaming revenues: Net gains realized by a casino comprises establishments providing customers with benefits from its cost, aka benefit-t0-cost ratio. after payment of all cash paid out as losses to patrons lodging and/or preparing meals, snacks and beverages and those amounts paid to purchase annuities to for immediate consumption. The other sector Current or nominal dollars: A term describing fund losses paid to patrons during several years by includes a wide range of establishments that operate income in the year a person, household, or family, independent financial institutions. facilities or provide services to meet varied cultural, receives it. This also applies to travel spending by entertainment and recreational interests of patrons. visitors, year-to-year, unadjusted for inflation. IMPLAN: A nationally recognized economic contribution model to estimate the economic activity Metropolitan Statistical Area (MSA): Have at least EMSI: A nationally recognized economic model that associated with a sale of a good or service. It is the basis one urbanized area of 50,000 or more population, plus includes more thorough self-employment data. for estimating indirect and induced contributions. In adjacent territory that has a high degree of social and the IMPLAN model, indirect and induced impacts are economic integration with the core as measured by Establishment-based employment: Nonfarm filtered through a Social Accounting Matrix (SAM) for commuting ties. employment at the state/county level by the total value added, employment and labor income. establishment’s location, not by the employee’s place Multipliers: The direct contribution plus indirect of residence. Indirect contribution: Secondary contribution of contribution plus induced contribution divided purchase of production by the firm (business level), by direct contribution. Federal, state and local government fiscal year: holding everything else constant. Example: Hotels October 1 to September 30. purchase cleaning supplies. Net traveler/visitor sales and tax revenues: Estimated portion of travel/tourism-related sales and tax General Fund: Travel/tourism’s contribution to Induced Contribution: Secondary contribution from revenues after removing estimated local components Mississippi’s General Fund includes a portion of the purchases made by workers (consumer of estimated gross sales and General Fund revenues. these revenues related to travel/tourism-sales tax, level), holding everything else constant. Example: personal income tax, gaming fees and taxes, impact of Hotel employee wages contribute to the purchase of North American Industry Classification System additional labor income, construction activity tax and goods and services in the local economy. (NAICS) codes: Six-digit coding system using a other taxes. production-oriented approach to categorize economic In-state traveler spending: Mississippians traveling units and focuses on how products and services Government expenditures: Public expenditures from within the state, at least 50 miles, one-way. are created. state agency, city/county budgets allocated for travel/ tourism-related projects, or projects with some travel/ Leisure and hospitality: This supersector includes Secondary jobs and income: Those jobs outside the tourism linkages. the arts, entertainment and recreation sector, plus the travel/tourism business or entity. Example: Truck driver accommodation and food services sector. The latter who delivers linens to a hotel, or food and beverage

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT products to restaurants. The income component Tourism capital investment: New construction and Travel/tourism industry: Assembling and use of pertains to wages earned by those with secondary jobs. expansion/renovation of tourism-related businesses/ NAICS codes to estimate travel/tourism’s statewide projects with public/private funding sources during contribution for direct employment, annual payroll for Sector: The broad two-digit NAICS category, e.g., a fiscal year. Estimated tourism capital investment direct jobs, travel expenditures, value added, state and sector; 44 - 45 retail trade (sector under trade, valuation is based on commercial permits issued and city/county tax revenues, General Fund revenues, etc. transportation and utilities); 72 accommodation the tourism factor. and food services (sector under leisure and Travel/tourism supply and demand: Traveler direct hospitality supersector). Travel/tourism: The science, art and business spending in Mississippi is the travel/tourism demand of attracting and transporting travelers/visitors, or direct travel/tourism output (supply side). Direct Sharing economy: This includes self-employed accommodating them and graciously catering to output includes goods and services sold directly to individuals who provide Uber service, Airbnb their needs and wants. Travel/tourism is a “composite travelers that equal value added and intermediate accommodations, etc. industry” comprising different sectors of the economy. inputs (including energy, raw materials, semi-finished goods and services). State fiscal year: July 1 to June 30. Travel/tourism economy: Group, match and use NAICS and IMPLAN codes to estimate travel and Traveler/visitor: A 100-mile or more round trip State gross domestic product: A measurement of a tourism’s state-county contribution of value added, (less for overnight stays) from in-state or out-of state’s output – sum of value added from all industries employment and labor income associated with travel/ state households, to enjoy the history, scenery and in the state. State GDP measures value added to U.S. tourism, tourism capital investment, travel/tourism’s attractions of another community. Includes in-state production by labor and capital in each state. contribution to the General Fund, travel expenditures, and out-of-state overnight leisure, day leisure, day government spending, travel/tourism exports and or overnight business, group travelers, international State-level travel/tourism accounts: A system that imports. Overlapping elements exist between travel/ visitors and combined business/leisure travel segments. encompasses travel/tourism’s broader view. Its focus tourism economy and industry. is a circular flow of goods and services in the economy Value added: Economic measure of production between travel/tourism industry supply and the impact Travel/tourism exports: Travel expenditures by out-of- that includes only goods and services produced of travel/tourism commodity demand within a state. state travelers/visitors in Mississippi. in Mississippi. It estimates the state’s direct travel/ tourism contribution to GDP. Total value added: total Total value added: Payments to labor and capital by Travel/tourism imports: Travel expenditures by contribution (direct, indirect, and induced) of an industry, or gross output less intermediate inputs. The Mississippi residents outside the state. industry sector to GDP. total contribution (direct, indirect, induced) of an industry or sector to GDP.

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT ACKNOWLEDGMENTS

Visit Mississippi acknowledges these agencies, • Meridian Airport Authority. Donna • Mississippi Department of Wildlife, Fisheries and associations, companies and individuals with Huffmaster, office manager. Parks. Michael McCrae, IT division; Janice Scalf, heartfelt thanks and appreciation for providing • Tunica Airport. Eric Konupka, executive projects officer. Jason Thompson, licensing. timely data. Some may work elsewhere or be retired director, airport commission. • Mississippi Development Authority. JR Russell, by publication time. • London Tourism Publications, Jacksonville, business intelligence manager. Florida. Brian London, publisher/CEO. • Mississippi Gaming Commission. Monica M. • American Automobile Association and • Mississippi Arts Commission. Larry Morrisey, Barnes, operations analyst. Amtrak-related web sites. deputy director. • MSU Riley Center for Education and Performing • City of Brandon. Kyle Brown, economic • Mississippi Department of Archives and History. Arts. Ethel Ann McCoy, sales manager. development director. Lucy Allen, director, museums division. • Natchez, City of. James Johnston, Department of • Chambers of commerce, convention and visitor • Mississippi Department of Employment Planning and Community Development. bureaus, development partnerships, tourism Security, Labor Market Information. Mary • National Travel and Tourism Office, U.S. commissions and other city/county officials Willoughby, chief. Department of Commerce, Washington, D.C. throughout the state. • Mississippi Department of Revenue. Aaron Mark Brown, senior economist. • Coahoma County. Daniel Vassel, county Robinson, agency support; Frank Puryear, • Pearl River Valley Water Supply District. Amy administrator; Donna McPherson, CPA. director, accounting bureau; Marcus Betts and Whiteley, personnel director. • City of Greenville. Amelia D. Wicks, city clerk. Jerrod Pitts, accountants; Danielle Hughes, • Real and personal property tax collections for • Hancock County. Eddie Favre, chief deputy director, and Michael Shore, auditor, hotels, restaurants and casinos (via selected administrative officer. petroleum tax division. county tax assessors/collectors in place as of • International and regional airports: • Mississippi Department of Transportation. Jana December 31, 2018): • Gulfport-Biloxi International Airport. Leslie Hadden, administration; Heath T. Patterson, • Bolivar County. Nancy J. Havens, tax Bonnikson, CPA, director of finance. P.E., state maintenance engineer; Chandra assessor/collector; Tiffany White. • Hattiesburg/Laurel Regional Airport. Thomas Trammell, maintenance condition specialist; • Clay County. Paige Lamkin, tax assessor/ Heanue, executive director; Nancy Gibson. Ken Hauser, maintenance management collector. • Jackson Municipal Airport Authority. coordinator; Thomas M. Booth, Jr., director, • Coahoma County. Hattie Shivers, tax Liston Sage, marketing and air service aeronautics division. assessor/collector. development coordinator.

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT (BACK COVER) PASCAGOULA RIVER AUDUBON CENTER - MOSS POINT

• Covington County. Cindy A. Sanford, tax senior economist; Dr. Darrin Webb, state assessor/collector. economist; Corey Miller, economic analyst. • DeSoto County. Erin Shook, Tax Collector’s • Tourism capital investment: Office, and web site. Dodge Data Analytics. Timothy Boothroyd, • Forrest County. Delbert Dearman, tax economic analyst. collector; Terri Smith. • City of Flowood. Melissa Malone, building • Itawamba County. Debbie Ann Johnson, tax and permit department. collector. • City of Greenwood. Penny Hodge, Code • Jackson County. Nick Elmore, tax assessor; Enforcement Office. Rita Dugan, Director, personal property • City of Tupelo. Marilyn Vail, zoning assessment. administrator, Development Services. • Lafayette County. Sylvia Baker, tax • U.S. Army Corps of Engineers/Columbus assessor/collector. Office. Ralph Antonelli, park manager, • Lamar County. Jack Smith, tax assessor/ Columbus Office. collector; Robin Duncan. • U.S. Department of the Interior, National • Leake County. Kim Withers, tax assessor/ Park Service: collector. • Mississippi Final Stands Interpretive Center. • Lee County. Sarah Beth McCarter, deputy Edwina Carpenter, Curator. PREPARED BY: clerk, Tax Collector’s Office. • Natchez National Historic Park. Melissa • Oktibbeha County. Barbara Cubon, deputy Tynes, Division Chief. Tom Van Hyning clerk/appraisal, tax office. • Natchez Trace Parkway. Maggie Walker, Tourism Economist and Data Analyst Marketing and Communications Division • STR, Inc. Jennifer Foster, director of business Superintendent’s Office. development, destinations; Henry Sams, • Shiloh National Military Park/Corinth Site. Mississippi Development Authority client account manager. Ashley Berry, Supervising Ranger. P.O. Box 849 Jackson, Mississippi 39205-0849 • University Research Center, Mississippi • Vicksburg National Military Park. Scott Telephone: (601) 359-3297 Fax: (601) 359-5757 Institutions of Higher Learning. Dr. Bob Neal, Babinowich, Chief of Interpretation. visitmississippi.org

FY2018 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT TOURISM ECONOMIC CONTRIBUTION REPORT

Printed March 2019