DOCSLIB.ORG

Hyundai Gearing up for the NFL Season with a New Sponsorship of NBC Sunday Night Football

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Hyundai Gearing up for the NFL Season with a New Sponsorship of NBC Sunday Night Football Hyundai Gearing Up for the NFL Season with a New Sponsorship of NBC Sunday Night Football Hyundai to Sponsor NBC’s Sunday Night Football Kickoff Show Throughout the Season The Official Car and SUV of the NFL Begins its Season with the 2018 NFL Kickoff Driven by Hyundai on September 6 in Philadelphia FOUNTAIN VALLEY, Calif., Aug. 30, 2018 – With the 2018 NFL season quickly approaching, Hyundai has finished preparations for the start of its fourth season as an official NFL sponsor with traditional, digital and experiential marketing designed to enhance the experience for fans. As part of its 2018 season campaign, Hyundai is the new presenting sponsor of NBC’s Sunday Night Football Kickoff show and will have the marquee presence leading into the primetime game each week. Sunday Night Football has been primetime television’s No. 1 show for an unprecedented seven consecutive seasons, averaging more than 18 million viewers each week last season. The season gets underway for Hyundai’s NFL marketing program on opening night, as Hyundai is again the presenting sponsor of the 2018 NFL Kickoff Driven by Hyundai. This day-long festival on Thursday, September 6 in Philadelphia will celebrate the return of football and honor the Super Bowl LII champions prior to the season opener. “Everyone at Hyundai is excited for the start of the NFL season and the opportunity to engage with football fans across the country,” said Dean Evans, CMO, Hyundai Motor America. “Our new NBC Sunday Night Football sponsorship is a perfect complement to our overall NFL marketing program and allows us to reach the NFL’s largest broadcast audience each week. Passion is a shared value between the NFL and Hyundai and we plan on showcasing that throughout the season.” Hyundai Motor America 10550 Talbert Avenue www.HyundaiNews.com Fountain Valley, CA 92708 www.HyundaiUSA.com Sunday Night Football Kickoff Sponsorship NBC’s Sunday Night Football has the strongest national schedule of games featuring Super Bowl contenders, division rivals and playoff rematches that have helped make it primetime television’s No. 1 show for a record seven consecutive seasons. Hyundai’s presenting sponsorship of the kickoff show will feature numerous branding elements, including logo animations, in-studio logos, a weekly feature, and logo placements on the broadcast’s countdown clock and scoreboard, among others. “From the best schedule to the best production to the best commentators, Sunday Night Football continues to be the ultimate vehicle for marketers to reach an engaged, passionate audience at scale,” said Dan Lovinger, Executive Vice President, Advertising Sales, NBC Sports Group. “We’re excited to welcome Hyundai as the new presenting sponsor of our weekly SNF Kickoff show, and to work with them to build an unparalleled marketing program to reach the largest, avid fan base in sports.” Hyundai will also sponsor a custom-branded content series, called “Cover 2,” that will provide fans with a closer look at some of the league’s best rivalries. The three-part series will bring together a former player from both teams playing that night, who will discuss aspects of the rivalry that make it special to them, the fans and the teams, while driving around the home-team city in a Hyundai Santa Fe. The videos will run during three of this year’s best matchups (Ravens at the Steelers, Sept. 30; Rams at 49ers, Oct. 21; Packers at Vikings, Nov. 25). A 30-second version of each video will air during the broadcast and fans will be directed to HyundaiUSA.com to watch the completed piece. INNOCEAN is developing the creative for Hyundai’s Sunday Night Football sponsorship. NFL Kickoff Driven by Hyundai For the fourth season in a row, Hyundai is the presenting sponsor of the NFL’s Kickoff celebration, this year at Penn’s Landing—on Columbus Boulevard at Market Street—in Philadelphia. The event revolves around the NFL Kickoff Experience, an NFL theme park free to the public with interactive experiences, including games and attractions, autograph signings, an NFL PLAY 60 zone and much more. As part of the kickoff celebration, the NFL Kickoff Concert Driven by Hyundai will be headlined by multiplatinum singer/songwriter Shawn Mendes. The concert will be featured on the pre-game broadcast on NBC and NFL Network and streamed online. Hyundai Motor America 10550 Talbert Avenue www.HyundaiNews.com Fountain Valley, CA 92708 www.HyundaiUSA.com Inside the Kickoff Experience, Hyundai will have its own activation where it will host NFL Legends for autograph sessions, provide fans a fun photo opportunity to share on social media, and offer giveaways, including a $10 gift card to the NFL Shop on-site. Hyundai will also display its Santa Fe, Kona, Tucson and Veloster Turbo inside the space for fans to get a closer look at the latest vehicles in Hyundai’s lineup. Hyundai also continues its partnerships with six teams for the 2018 season: the Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers. Hyundai will have local activations at each home game for the sponsored teams. The kickoff and local team activations are managed by Advantage. The start of the new season follows Hyundai’s successful offseason activities, in which it hosted seven youth camps that gave kids the chance to take the field and learn from their favorite teams and players. Hyundai Motor America Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea. Please visit our media website at www.HyundaiNews.com Hyundai Motor America on Twitter | YouTube | Facebook | Instagram Hyundai Motor America 10550 Talbert Avenue www.HyundaiNews.com Fountain Valley, CA 92708 www.HyundaiUSA.com ### Contact Michael Stewart (714) 887-2495 [email protected] Hyundai Motor America 10550 Talbert Avenue www.HyundaiNews.com Fountain Valley, CA 92708 www.HyundaiUSA.com .
Load more

Recommended publications
  • Fourth Down Decision Making: Challenging the Conservative Nature of NFL Coaches
    University of Denver Undergraduate Research Journal Fourth Down Decision Making: Challenging the Conservative Nature of NFL Coaches Will Palmquist1, Ryan Elmore2, Benjamin Williams2 1Student Contributor, University of Denver 2Advisor, Department of Business Information and Analytics, University of Denver Abstract This thesis analyzes the hypothesis that coaches in the National Football League are often too conservative in their decision making on fourth downs. I used R Studio and NFL play-by-play data to simulate actual football plays and drives according to different fourth down strategies. By measuring expected points per drive over thousands of simulated drives, we are able to evaluate the effectiveness of different fourth down strategies. This research points to a number of conclusions regarding the nature of NFL coaches on fourth downs as well as the complexity of modeling and simulating decision making in a complex sport such as professional football. While we are able to demonstrate areas where a more aggressive fourth down strategy could be utilized to a team’s advantage, this research demonstrates that fourth down decision is not a simple binary choice and that making this critical decision must be taken in context. In other words, further research should be done that takes into account additional variables and their impact on a team’s decision to “go for it” or not on fourth down. Keywords: sports analytics, data analytics, statistics, simulations, football, fourth downs 1 INTRODUCTION the “Belichick fourth-and-2”, ultimately marked one of the first times modern analytics gained widespread The 2009 season marked a major turning point in the coverage in the NFL.
    [Show full text]
  • 2018 Nfl Season Begins on Kickoff Weekend
    FOR IMMEDIATE RELEASE 9/4/18 http://twitter.com/nfl345 2018 NFL SEASON BEGINS ON KICKOFF WEEKEND The NFL returns this week and it’s time to get back to football. Kickoff Weekend signals the start of a 256-game journey, one that promises hope for each of the league’s 32 teams as they set their eyes on Super Bowl LIII, which will be played on Sunday, February 3, 2019 at Mercedes-Benz Stadium in Atlanta, GA. One thing is certain: the 2018 season will be filled with memorable moments, as young players emerge onto the scene, familiar faces continue their climb up the record books and teams vie to make their mark in the postseason. The 99th season of NFL play kicks off on Thursday night (NBC, 8:20 PM ET) as the Super Bowl champion PHILADELPHIA EAGLES host the ATLANTA FALCONS at Lincoln Financial Field in a battle of the NFC’s past two Super Bowl representatives. The Eagles, who finished last in the NFC East with a 7-9 record in 2016, became the second team since 2003 to go from “worst- to-first” en route to a Super Bowl victory, joining the 2009 New Orleans Saints. Every team enters the 2018 season with hope and a trip to Atlanta for Super Bowl LIII in mind. Below are a few reasons why. THE FIELD IS OPEN: Five of the eight divisions in 2017 were won by a team that finished in third or fourth place in the division the previous season – Jacksonville (AFC South), the Los Angeles Rams (NFC West), Minnesota (NFC North), New Orleans (NFC South) and Philadelphia (NFC East).
    [Show full text]
  • Partners in Patriotism in the SCHOOLS MARKING a MILESTONE
    2 Q2 | 2018 Inside this issue • Patriots Thank Foxborough Teachers • Residents Invited to In-Stadium Practice • FHS Students Announce Patriots Draft Pick • New Revolution Training Complex Planned • NCAA Lacrosse Championships Weekend Quarterly Insight into the Progress and Philanthropy of The Kraft Group Partners in Patriotism IN THE SCHOOLS MARKING A MILESTONE In May, more than 50 officials and staff from life-changing care that my family has been able to the Kraft Group, Patriot Place, Brigham Health, receive while expanding our wonderful partnership Dana-Farber Cancer Institute and the Town of Fox- with Brigham Health and Dana-Farber Cancer borough gathered at the site of the new medical Institute. As such, Patriot Place will continue to be building at Patriot Place to celebrate the topping a destination that offers world-class health care off of the structure. services to people south of Boston.” Brigham Health and Dana-Farber Cancer Kraft Group President Jonathan Kraft added Institute are the first announced tenants to oc- that when he and his family started envisioning cupy the five-story, 150,000-square-foot building. Patriot Place, they were unanimous in the idea Brigham Health will of bringing world-class occupy two floors health care services from The 2018 Partners in Patriotism Scholarship recipients, (or 60,000 square Boston closer to home for from left, Joshua Jacobson, Anir Gubbala, Caroline Bou- feet) and will expand residents in the Foxbor- dreau, Holly O’Toole and Catherine Luciano. services that are ough area. currently offered “The current Brigham KRAFT FAMILY AWARDS at Brigham and and Women’s / Mass Women’s / Mass General Health Care $25,000 IN SCHOLARSHIPS General Health Center has been a Care Center at Fox- cornerstone of what’s TO FHS SENIORS borough, including a made Patriot Place so significant increase successful,” said Jonathan The first recipients of the Kraft family’s in primary care and Kraft.
    [Show full text]
  • Nfl Announces Nominees for 2018 Pepsi® Nfl Rookie of the Year
    NFL ANNOUNCES NOMINEES FOR 2018 PEPSI® NFL ROOKIE OF THE YEAR Winner Selected by Fan Vote on NFL.com/rookies The National Football League today announced the five finalists for the 2018 PEPSI NFL ROOKIE OF THE YEAR award. 2018 PEPSI NFL ROOKIE OF THE YEAR FINALISTS PLAYER POSITION TEAM Saquon Barkley Running Back New York Giants Nick Chubb Running Back Cleveland Browns Darius Leonard Linebacker Indianapolis Colts Phillip Lindsay Running Back Denver Broncos Baker Mayfield Quarterback Cleveland Browns Starting today, fans can vote for one of these five players on NFL.com/rookies through Monday, January 21 at 3:00 PM ET to determine the 2018 PEPSI NFL ROOKIE OF THE YEAR. The 2018 PEPSI NFL ROOKIE OF THE YEAR award will be recognized in Atlanta during Super Bowl LIII festivities and online at NFL.com/rookies. The five finalists were selected for their outstanding performances through the 2018 NFL season. Each week, five nominees were chosen for the Pepsi NFL Rookie of the Week and fans voted for the winner on NFL.com. Those results were used to help determine the finalists. A closer look at the finalists: • New York Giants RB Saquon Barkley A 2019 Pro Bowl selection, Barkley led the NFL with 2,028 scrimmage yards and joined Pro Football Hall of Famer Eric Dickerson (2,212 scrimmage yards in 1983) and Edgerrin James (2,139 in 1999) as the only rookies with at least 2,000 scrimmage yards in NFL history. Barkley recorded 91 receptions in 2018, the most by a rookie running back in league annals.
    [Show full text]
  • Chiefs at Patriots (Foxborough) - 3:25 P.M
    Chiefs 1 REGULAR SEASON GAME 13 CHIEFS TRAVEL TO FOXBOROUGH TO TAKE ON NEw england PATRIOTS Kansas City Chiefs (8-4) at New England Patriots (10-2) Sunday, December 8, 2019 • 3:25 p.m. CT vs. Gillette Stadium • Foxborough, Massachusetts • CBS THIS WEEK’S MEDIA AVAILABILITY Date Practice Coach Media Players Tuesday, Dec. 3 No Media Availability Wednesday, Dec. 4 1:20 p.m. Reid 11:45 a.m. 11:45 a.m. The Kansas City Chiefs travel to Foxborough to take on the New England Thursday, Dec. 5 1:20 p.m. Assts. 11:45 a.m. 11:45 a.m. Patriots. Kickoff on Sunday at Gillette Stadium is slated for 3:25 p.m. CT. Friday, Dec. 6 11:45 a.m. Reid 1:00 p.m. 1:00 p.m. The Chiefs have won two of the last three regular season meetings against Saturday, Dec. 7 No Media Availability the Patriots, including a 42-27 road victory on the opening day of the 2017 Sunday, Dec. 8 Chiefs at Patriots (Foxborough) - 3:25 p.m. CT season. Last year the Chiefs and Patriots met twice, including the AFC Championship Game at Arrowhead Stadium. It was the fi rst time in club * All times are approximate and subject to change with little or no notice. history that Kansas City hosted the AFC title game. Since 2015, the Chiefs OC Bieniemy, DC Spagnuolo and assistants will speak Thursday. hold a 43-14 (.754) record against AFC opponents. Last week, KC defeated the Oakland Raiders 40-9. The Chiefs hav tallied a 23-2 (.920) mark against • The opponent conference call with Patriots Head Coach Bill Belichick AFC West opponents in the last 25 games and have won three-straight took place on Tuesday.
    [Show full text]
  • 2019 NFL Diversity and Inclusion Report
    OCCUPATIONAL MOBILITY PATTERNS IN THE NATIONAL FOOTBALL LEAGUE VOLUME VIII OCCUPATIONAL MOBILITY PATTERNS IN THE NATIONAL FOOTBALL LEAGUE VOLUME VIII | MAY 2019 LEAD INVESTIGATOR AND RESEARCHER DR. C. KEITH HARRISON ASSOCIATE PROFESSOR & ASSOCIATE CHAIR / CHIEF ACADEMIC OFFICER COLLEGE OF BUSINESS SPORT BUSINESS MANAGEMENT PROGRAM UNIVERSITY OF CENTRAL FLORIDA RESEARCHER AND REPORT CO-AUTHOR SCOTT BUKSTEIN ASSOCIATE INSTRUCTOR & DIRECTOR OF UNDERGRADUATE PROGRAM COLLEGE OF BUSINESS SPORT BUSINESS MANAGEMENT PROGRAM UNIVERSITY OF CENTRAL FLORIDA A REPORT PRESENTED BY THE NATIONAL FOOTBALL LEAGUE Recommended citation for report: Harrison, C.K. and Bukstein, S. (2019). Occupational Mobility Patterns in the National Football League (Volume VIII). This report is available online at https://operations.nfl.com and also at http://www.coachingmobilityreport.com TTABLEABLE OF CONTENTS OF CONTENTS MESSAGE FROM TROY VINCENT, NFL EXECUTIVE VICE PRESIDENT OF FOOTBALL OPERATIONS…............ 5 MESSAGE FROM DR. C. KEITH HARRISON, LEAD INVESTIGATOR AND RESEARCHER..........................6 REPORT BACKGROUND…................................................ 7 REVIEW OF LITERATURE ON OCCUPATIONAL MOBILITY PATTERNS....................................................................9 RESEARCH METHODOLOGY….......................................12 FINDINGS AND RESULTS…..............................................13 DISCUSSION AND CONCLUSIONS: PRACTICAL RECOMMENDATIONS AND IMPLICATIONS….........27 REFERENCES...................................................................34
    [Show full text]
  • Fall 2018 Nfl Primetime Season & the Super Bowl
    FALL 2018 NFL PRIMETIME SEASON & THE SUPER BOWL Special Sports NTI and Social Edition 13 February 2019 Now that the field has been cleared on the 2018 NFL Primetime Season -- regular, post and SUPER BOWL -- it’s time to reflect on what came to pass. Despite all the issues surrounding the NFL and a less than stellar Super Bowl performance, there were some positive points. The Fall 2018 NFL season in Network Primetime scored a touchdown, achieving 6% gains for SUNDAY NIGHT FOOTBALL on NBC over last Fall in P2+ impressions and a 7%/12% increase from a 10.3/18 to an 11.0/21 in HH’s. Among the key adults, the narrative was much the same, flat/+12% from a 6.0/21 to a 6.0/24 in A18-49 and +4%/+14% from a 7.0/20 to a 7.3/23 in A25-54. THURSDAY NIGHT FOOTBALL on FOX also turned it up a notch, garnering slight increases over last Fall’s CBS and NBC average in P2+, HH’s and the key adult demos. Overall, there was a 3% gain in P2+ impressions with a 3%/5% uptick in HH rating and share, a 3%/12% gain in A18-49 and a 4%/11% increase in A25-54. On the cable front, while the actual performance averages were lower than on the broadcast networks, ESPN’s MONDAY NIGHT FOOTBALL also posted gains over Fall 2017. In P2+ impressions, ESPN’s regular season was up 9%. MNF turned in a 7%/11% increase in its HH performance (from a 6.4/12 to a 6.9/13), a 7%/19% increase in A18-49 (from a 3.7/14 to a 3.9/17) and a 9%/19% increase in A25-54 (from a 4.2/13 to a 4.6/16).
    [Show full text]
  • Fourth Down Decision Making: Challenging the Conservative Nature of NFL Coaches
    DU Undergraduate Research Journal Archive Volume 2 Issue 1 Article 6 1-1-2021 Fourth Down Decision Making: Challenging the Conservative Nature of NFL Coaches Will Palmquist University of Denver Ryan Elmore University of Denver - Advisor Benjamin Williams University of Denver - Advisor Follow this and additional works at: https://digitalcommons.du.edu/duurj Part of the Applied Mathematics Commons, Applied Statistics Commons, and the Sports Studies Commons Recommended Citation Palmquist, Will; Elmore, Ryan; and Williams, Benjamin (2021) "Fourth Down Decision Making: Challenging the Conservative Nature of NFL Coaches," DU Undergraduate Research Journal Archive: Vol. 2 : Iss. 1 , Article 6. Available at: https://digitalcommons.du.edu/duurj/vol2/iss1/6 This Article is brought to you for free and open access by Digital Commons @ DU. It has been accepted for inclusion in DU Undergraduate Research Journal Archive by an authorized editor of Digital Commons @ DU. For more information, please contact [email protected],[email protected]. Fourth Down Decision Making: Challenging the Conservative Nature of NFL Coaches Abstract This thesis analyzes the hypothesis that coaches in the National Football League are often too conservative in their decision making on fourth downs. I used R Studio and NFL play-by-play data to simulate actual football plays and drives according to different fourth down strategies. By measuring expected points per drive over thousands of simulated drives, we are able to evaluate the effectiveness of different fourth down strategies. This research points to a number of conclusions regarding the nature of NFL coaches on fourth downs as well as the complexity of modeling and simulating decision making in a complex sport such as professional football.
    [Show full text]
  • Rhodes Scholar Serene Singh Nowjan
    Alumni Magazine Spring 2019 ALSO IN THIS ISSUE: THE CONGRESSMAN SOULCYCLE CO-FOUNDER ELIZABETH CUTLER OUR VIKING-COWBOY COLORADAN — OR COLORADOAN? RHODES SCHOLAR SERENE SINGH NOWJAN. 20, 2019 The name sounds comically ominous: “Super blood wolf moon.” But the astrological spectacle — a type of total lunar eclipse that turns the moon reddish — amounted to a minor marvel. People were ready with cameras, Glenn Asakawa (Jour’86), CU’s chief photographer, among them. He took these images between 9:08 and 11:04 p.m. in Lafayette, Colo., using a tripod-mounted Lumix G9 micro four-thirds camera with Panasonic/Leica 100-400 zoom lens. You don’t have to know much about cameras or moons to be impressed by the results. 1 SPRING 2019 Coloradan ColoradanPhotos by SPRING Glenn Asakawa 2019 2 FEATURES EDITOR’S NOTE Serene Singh, CU Boulder’s first woman Rhodes Scholar, showed up ready to dance. It was late January and there’d been snow on the ground for days. She and CU photographer Glenn Asakawa went up to a Flatirons-facing building terrace. She brought some of her best bhangra dancing duds. He brought some of his best cameras. Serene, captain of the Colorado Bhangra Team, posed and danced as Glenn sought to capture a moment of pure bhangra, which in Hindi means “intoxicated by joy.” They’d been at it for more than an hour. “We were about to call it a day when she asked if I could get a photo of her jumping,” Glenn said. She leapt. He clicked. They walked away with 500 images.
    [Show full text]
  • MONDAY 19TH NOVEMBER 06:00 Breakfast 09:15 Island Medics 10
    MONDAY 19TH NOVEMBER All programme timings UK All programme timings UK All programme timings UK 06:00 Breakfast 09:50 The Secret Life of the Zoo 06:00 Lock N' Load with R. Lee Ermey 09:15 Island Medics 06:00 Good Morning Britain 10:40 Fake! The Great Masterpiece Challenge 07:00 Lock N' Load with R. Lee Ermey 10:00 Homes Under the Hammer 08:30 Lorraine 11:30 American Pickers 08:00 Hogan's Heroes 11:00 A Matter of Life and Debt 09:25 The Jeremy Kyle Show 12:20 Counting Cars 08:30 Hogan's Heroes 11:45 The Sheriffs Are Coming 10:30 This Morning 12:45 Buffy the Vampire Slayer 09:00 Hogan's Heroes 12:15 Bargain Hunt 12:30 Loose Women 13:30 The Middle 09:30 Hogan's Heroes 13:00 BBC News at One 13:30 ITV Lunchtime News 13:50 The Fresh Prince of Bel Air 10:00 Hogan's Heroes 13:30 BBC London News 13:55 ITV News London 14:15 Last Man Standing 10:30 Hogan's Heroes 13:45 Doctors 14:00 Judge Rinder 14:40 Will and Grace 11:00 I Dream of Jeannie 14:15 Impossible 15:00 Tenable 15:05 Four in a Bed 11:30 I Dream of Jeannie 15:00 Escape to the Country 16:00 Tipping Point 15:30 Extreme Cake Makers 12:00 The Forces Sports Show 15:45 The Hairy Bikers' Comfort Food 17:00 The Chase 15:55 Jo Brand's Cats & Kittens 12:30 Forces News 16:30 Make Me a Dealer 18:00 ITV News London 16:45 Without a Trace 13:00 Lock N' Load with R.
    [Show full text]
  • Preseason Game 1
    PRESEASON GAME 1 CHIEFS TAKE ON BENGALS IN PRESEASON OPENER AT ARROWHEAD Kansas City Chiefs (0-0) vs. Cincinnati Bengals (0-0) Saturday, Aug. 10, 2019 • 7:00 p.m. CT • KCTV5 Arrowhead Stadium • Kansas City, Missouri vs. THIS WEEK’S AVAILABILITY The Kansas City Chiefs look to earn their fourth-consecutive AFC West Title in 2019 after fi nishing last season with a 12-4 record. Kansas City earned the number one seed in 2018, advancing to the AFC Championship Game. The club hosted the AFC title game for the fi rst time in team history. The Chiefs defeated the Indianapolis Colts 31-13 in the divisional round, mark- ing Kansas City’s fi rst home playoff win since Jan. 8, 1994. Under Head Coach Andy Reid, the Chiefs have registered fi ve 10-plus win seasons in six years and have qualifi ed for the postseason fi ve times (in- cluding four straight seasons). The Chiefs were 7-1 at home last season. KC is 21-2 (.913) against AFC West opponents in the last 23 games and 26-10 (.722) in AFC West play since 2013. Reid earned his 207th career BROADCAST INFORMATION victory (regular and postseason combined) in 2018. He ranks seventh on TV Coverage Chiefs FOX Football Radio Network the NFL’s all-time wins list. Reid is in his seventh season with the club, KCFX (101.1 FM) recording 65 regular season wins with the Chiefs, marking the highest com- KCTV5 bined win total of any head coach in franchise history in that time frame.
    [Show full text]
  • Fall 2018 Nfl Primetime Season & the Super Bowl
    FALL 2018 NFL PRIMETIME SEASON & THE SUPER BOWL Special Sports NTI and Social Edition 13 February 2019 Now that the field has been cleared on the 2018 NFL Primetime Season -- regular, post and SUPER BOWL -- it’s time to reflect on what came to pass. Despite all the issues surrounding the NFL and a less than stellar Super Bowl performance, there were some positive points. The Fall 2018 NFL season in Network Primetime scored a touchdown, achieving 6% gains for SUNDAY NIGHT FOOTBALL on NBC over last Fall in P2+ impressions and a 7%/12% increase in HH’s. Among the key adults, the narrative was much the same, flat/+12% in A18-49 and from +4%/+15% in A25-54. THURSDAY NIGHT FOOTBALL on FOX also turned it up a notch, garnering slight increases over last Fall’s CBS and NBC average in P2+, HH’s and the key adult demos. Overall, there was a 3% gain in P2+ impressions with a 3%/5% uptick in HH rating and share, a 3%/12% gain in A18-49 and a 4%/11% increase in A25- 54. On the cable front, while the actual performance averages were lower than on the broadcast networks, ESPN’s MONDAY NIGHT FOOTBALL also posted gains over Fall 2017. In P2+ impressions, ESPN’s regular season was up 9%. MNF turned in a 7%/11% increase in its HH performance, a 7%/19% increase in A18-49 and a 9%/19% increase in A25-54. On the flip side, the NFL NETWORK did not score as well as the other networks with its THURSDAY NIGHT FOOTBALL or as well as last season.
    [Show full text]