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MEDIA RELEASE for Immediate Release MEDIA RELEASE For Immediate Release CEO OF YUM! BRANDS, GLOBAL PRESIDENT OF BUSINESS INTELLIGENCE, GROUPM AND AWARD-WINNING AUTHOR GET SET FOR RESET 2019 21 May 2019 – The AANA today announced the first three international speakers for its flagship annual event, RESET, now in its sixth year and attended by business and marketing leaders of major national and international brands. The 2019 line-up is set to focus on the theme of brand growth, with insights on delivering growth in the China market, what boardrooms and global investors are demanding to know about brands and their contribution to business, and the emerging forces that are shaping the dynamic between agencies and their clients. Among the international market leaders taking to the stage on September 17 are the CEO of Yum! Brands, Inc., Greg Creed (US); Global President of Business Intelligence at GroupM, Brian Wieser (US); and award-winning author and founder of AM-Insider.com, Sarah Ritchie (NZ). “RESET provides a platform for international leaders to disrupt the thinking of local marketers. We’ve found the best way to do this is to introduce our audience to speakers with fresh perspectives and from a range of marketing and non-marketing disciplines to provide insights and inspire new ideas. “This year delegates will hear from Greg Creed, CEO of one of the world’s largest restaurant companies, Yum! Brands; Brian Wieser, who prior to his role at GroupM, was one of the most sought after media analysts by investors and fund managers in the US; and award-winning author, Sarah Ritchie, who’ll talk to bridging the gap between agencies and marketers as a way to drive brand growth,” the AANA’s CEO, Mr John Broome, said. Yum! Brands has over 48,000 KFC, Pizza Hut and Taco Bell restaurants in more than 145 countries and territories. Creed leads the Company’s overarching strategies, structure, people development and culture that will drive sales and profitability at all of its businesses worldwide. Under his leadership, in 2016, Yum! Brands successfully completed the spin-off of its China business into an independent growth company and launched a multi-year strategic transformation plan to become a more focused, franchised and more efficient company. Creed was recently named ‘Restaurant Leader of the Year’ by the editors of Restaurant Business in the US. At WPP’s world-leading media investment group, Brian Wieser drives GroupM’s thought-leadership practice by providing clients with new intelligence on markets, audiences, partners, platforms, and supply and demand dynamics. Wieser previously worked as a senior analyst at the Pivotal Research Group, where he built a sterling reputation for his fact-based analysis of media companies, agencies and technology companies and became one of the most quoted commentators in advertising, dubbed by some as Madison Avenue’s de facto economist. As the founder of AM-Insider.com, Sarah Ritchie provides the tools and knowledge to empower and educate marketers and account leaders across the communication industry. Last year Ritchie published her first book, ‘How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything.’ The AANA is proud to sponsor her second book, 'How to Tango with a Tiger: A Marketers Guide to working with creative communications agencies', which will launch at RESET. “I am confident our 2019 line-up will provoke as much discussion and insight as we’ve delivered in previous years. We look forward to bringing more of the world’s most creative or insightful minds to the RESET stage in September and will announce them in the coming weeks,” Mr Broome said. Early bird registration is now open at: http://www.aana.com.au/reset/ - ENDS – For more information: Media contact: Res Publica, Simone Rayner - E: [email protected] | M: +61 434 410 197 About the AANA: For over 90 years the AANA has represented Australia’s largest and well-known brands across all major sectors, including FMCG, automotive, banking, finance and insurance, travel, health and beauty, media and communications. The AANA works to protect the interests of those businesses that contribute to an estimated advertising spend of more than $15 billion a year. On behalf of our members, the AANA’s mandate is to maintain and evolve the advertising codes which underpin the system of self-regulation in Australia, safeguard the rights of its members to commercial free speech and protect consumers by ensuring marketing communication is conducted responsibly. RESET 2019 SPEAKER BIOS Greg Creed, Chief Executive Officer, Yum! Brands, Inc. (US) Greg Creed is Chief Executive Officer of Yum! Brands, Inc. (NYSE: YUM), a role he assumed January 1, 2015. He is also a member of the Company’s Board of Directors. Yum! Brands is one of the world’s largest restaurant companies with more than 48,000 restaurants in more than 145 countries and territories. Its restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican style food categories. Worldwide, the Yum! Brands system opens over eight new restaurants per day on average, making it a leader in global retail development. Under Creed’s leadership, 2016 was a landmark year for Yum! Brands as it successfully completed the separation of Yum China as an independent and powerful growth company. In addition, Yum! Brands launched a new multi-year strategic transformation plan to become a more focused, more franchised and more efficient company in order to strengthen and grow its KFC, Pizza Hut and Taco Bell brands around the world, creating significant long-term value for all its stakeholders. Creed, a 25-year veteran with the Company, reports to Yum!’s Non-Executive Chairman. Creed has more than 40 years of extensive experience in marketing and operations with leading packaged goods and restaurant brands. He is responsible for leading the Company’s overarching strategies, structure, people development and culture that will drive sales and profitability at all of its businesses worldwide. His vision for the Company is to build A World with More Yum! – KFC, Pizza Hut and Taco Bell in more places, in more ways consumers can access the brands, serving delicious food and shareable experiences. Creed wants to build the world’s most loved, trusted and fastest- growing restaurant brands. In order to deliver on this mission, he is focused on unlocking and driving growth through the Company’s four key business priorities: Distinctive, Relevant & Easy Brands; Unmatched Franchise Operating Capability; Bold Restaurant Development; and Unrivaled Culture and Talent. Prior to leading Yum! Brands, Creed was head of Taco Bell, the nation's leading Mexican-style quick service restaurant chain that currently has more than 7,100 restaurants in 28 countries. He was appointed Chief Executive Officer of Taco Bell in early 2011 after serving as President and Chief Concept Officer and was responsible for driving overall brand strategy and performance of the business in the U.S. and internationally. He re-energized Taco Bell with the launch of the Live Más brand campaign in 2012; the reinvention of the taco with the revolutionary Doritos Locos Taco; and the introduction of the game-changing Cantina Bell Menu – delivering vibrant new flavors and high quality ingredients. He also served as Chief Marketing Officer at Taco Bell where he spearheaded the “Think Outside the Bun” campaign and new product introductions that generated strong sales and profit growth for five consecutive years. Creed has held various roles with the Company including Chief Operating Officer for Yum!, where he created a people-focused leadership approach for global operations and led the strategic development for Taco Bell International. He also spent seven years in leadership positions in the Company’s successful Australia business, including Chief Marketing Officer for KFC, Pizza Hut and Taco Bell Australia. Before joining the Company, Creed spent 17 years at Unilever in various leadership roles in Sydney, London and New York. Creed serves on the Board of Directors of the Whirlpool Corporation. He is also a member of The Business Council and the American Society of Corporate Executives (ASCE). He earned a business degree from Queensland University of Technology (QUT) in Brisbane, Australia, was named the 2014 QUT Alumnus of the Year and currently serves as President of the QUT Foundation. Brian Wieser, Global President, Business Intelligence, GroupM (US) Brian Wieser is Global President, Business Intelligence for GroupM, WPP’s world-leading media investment Group. He is leading and driving GroupM’s thought leadership practice to ensure that WPP’s clients receive actionable marketplace intelligence on markets, audiences, partners, platforms, and supply and demand dynamics. Wieser is highly regarded in the marketing, media, advertising and technology fields. He’s been called “Madison Avenue’s de facto Chief Economist.” In his prior role as Senior Analyst at Pivotal Research Group, he led the firm’s deep coverage of agencies, video and other digital content platforms, advertising and marketing technology, measurement companies and more. One of the most quoted executives in the industry, he is sought after for the deep understanding he developed as an industry analyst and in earlier roles as an advertising and investment banking executive. Previously, Wieser was CMO for venture-funded Simulmedia, investment banker at Lehman Brothers, and research analyst at Deutsche Bank. Wieser is a Chartered Financial Analyst (CFA) and during his tenure with Pivotal, he received accolades from Institutional Investor for his analyst work. Sarah Ritchie, Author and Founder of AM-Insider.com (NZ) Sarah Ritchie is the Founder of AM-Insider.com and a specialist in strengthening the client/agency relationship. Sarah has been a Business Mentor with the Auckland Chamber of Commerce; a design business owner for 10 years; an experienced workshop and tertiary trainer, and has had a 25-year career working with agencies and marketers.
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