Yum! Brands 2014 Corporate Social Responsibilty Report
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BUILDING THREE ICONIC BRANDS PEOPLE TRUST & CHAMPION Yum! Brands 2014 Corporate Social Responsibilty Report Thank you for your interest in the Yum! Brands 2014 Corporate Social Responsibility Report. I’m extremely proud of the many ways our three iconic brands come together to show we’re a company with a Huge Heart—opening doors, growing people and truly caring about the world. KFC, Pizza Hut and Taco Bell serve millions of customers in our 41,000 restaurants in 125 countries and territories around the world. And I’m equally pleased that each brand has meaningful CSR efforts that positively impact the local communities where our employees, franchisees and customers live and work. Considering our collective impact, Yum! Brands was the only restaurant company to be named one of the 100 Best Corporate Citizens by Corporate Responsibility Magazine in 2014. I’m proud of the progress we’re making on our journey to build three global brands people trust and champion, and we are going to get better and more courageous every day at delivering on the high quality, high integrity commitments our consumers and stakeholders care about most in our food, people, communities and environment. This year we continued on our journey to serve high quality food that’s delicious and nutritious. We also invested significantly in all of our people. When it comes to reducing our environmental footprint, we made great strides towards being responsibly green in our restaurants and beyond. Lastly, we have raised $600 million in cash and food donations since 2007 in the fight against global hunger for the United Nations World Food Programme and other hunger relief agencies. As you learn more about our efforts in this report, hopefully you’ll see that CSR is at the heart of how we are growing our brands. I believe people will trust and champion us when our actions and commitments to being a sustainable and responsible organization are clear and consistent and when we’re open and transparent about our progress, challenges and outcomes. Make sure to check out our 2014 Performance Summary for a quick overview. Thank you again for your interest and please feel free to contact us with any questions. Cheers, Greg Creed CEO, Yum! Brands, Inc. Yum! Brands 2014 Corporate Social Responsibility Performance Summary Reporting annually on our Corporate Social Responsibility performance is a key part of sharing our sustainability journey. This summary offers an overview of how we are doing when it comes to creating positive change around our four strategic focuses: food, people, community and environment. FOOD PEOPLE SERVING HIGH QUALITY & DELICIOUS FOOD INVESTING IN PEOPLE OUR CSR COMMITMENTS OUR 2014 PERFORMANCE HIGHLIGHTS OUR CSR COMMITMENTS OUR 2014 PERFORMANCE HIGHLIGHTS • Yum! Chief People Officer Anne Our Culture Byerlein named one of Forbes’ Top 10 Nutrition Chief Human Resources Officers. • We continued working towards Continue driving how we win together leadership Be the preferred restaurant of choice for 15% of our menu items in each principles every day and strengthening our “Famous • Named one of the Aon Hewitt Top consumers seeking a delicious, balanced option category being at one-third of the Companies for Leaders in North by offering more choice, more transparency and Recognition Culture Where Everyone Counts.” Recommended Daily Allowance in America. nutritional improvements to our ingredients. every country in which we operate by the end of 2015. • Implemented an employee engagement Employer Brand of Choice survey at the team member level aimed Be a magnet for the best talent by articulating at giving every employee in our global business a voice. a clear employee value proposition and comprehensive employer branding implementation • Continued growing our Employee plan to attract, retain and grow our people. Resource Groups to engage, retain and • Enhanced Food Safety Standards to attract talent. Food Quality and Safety compliment our newly created global Maintain the safest, highest quality food supply Yum! Food Safety Policies. and preparation in the industry. • Played an active role on the Council • Invested significantly in developing our to Improve Outbreak Response Building People Capability restaurant leaders through our global training program RGM #1. (CIFOR) Industry Work Group over Lead the industry with innovative know how the past five years, whose guidelines building experiences that drive and accelerate high • In China, more than 25,000 operations and tools were included in the most performance in our teams and our restaurants. team members received over 500,000 recent FDA Food Code update. hours of training through Whampoa Academy. • Approximately 800 Taco Bell U.S. Restaurant General Managers completed • We continued working towards TheMark program which focuses on Ethical Sourcing and Supply adopting a single poultry welfare personal and professional development. Sourcing the freshest food from an environmentally audit throughout our system, in and socially responsible agriculture supply chain. addition to constituting audits and policies that align our program for beef and pork. • A majority of our business markets had Associate Wellbeing programming in place to support having great energy at home and work. Like the Build wellbeing and energy programs to give our 100-day global walking challenge where associates and their families tools and programs to 43% of our markets participated and stay healthy and enjoy vibrant lives. tracked more than one billion steps. COMMUNITY ENVIRONMENT GIVING BACK TO COMMUNITIES BEING RESPONSIBLY GREEN OUR CSR COMMITMENTS OUR 2014 PERFORMANCE HIGHLIGHTS OUR CSR COMMITMENTS OUR 2014 PERFORMANCE HIGHLIGHTS • On Target – Designed and built more than 20 LEED World Hunger Relief • Raised $40 million in cash and food Green Buildings certified buildings across nine countries, making donations for the World Food Programme our certification total the second highest among Mobilize our customers, associates, franchisees Design and build all new company-owned and other hunger relief agencies. That’s restaurateurs by the end of 2014. and their families to alleviate hunger through equivalent to 160 million meals. restaurants to be LEED certifiable by the awareness, volunteerism and fundraising. end of 2015. • Since 2007, we have donated more than $600 million, equivalent to nearly 2.4 • On Target – We had a record year resulting in more billion meals. Energy Efficiency than 530 million kilowatt hours in savings. • Since 2009, we have measured a reduction of almost Reduce energy consumption in company- 1.2 million metric tons of CO2. owned restaurants 15% by the end of 2015. • We surpassed the 14% mark and are moving closer to Volunteerism achieving our 15% goal. • Awarded 140 grants worth nearly Be the world’s defining volunteer movement $220,000 to charitable organizations. – Accumulated savings resulted in the engaging employees and franchisees year- • Below Target • Tracked more than 30,000 employee and Water Conservation reduction of over 220 million gallons of water. round to make an impact in local communities. franchisee volunteer hours. Reduce water consumption in company- • Over the past nine years we have saved 577 million gallons of water. owned restaurants 10% by the end of 2015. • We are only to 37% of the way to our target, so we continue working to find more ways to reach our goal. Community Engagement • Yum! Brands Foundation invested nearly $7 million in charities with missions Demonstrate our huge heart by giving back focused on hunger, youth, social services, • Implemented – Successfully added the capability to to our local communities through program the arts and diversity. Supplier Audits all of our markets globally to audit their suppliers. partnerships, sponsorships and cause-related • The KFC U.S. Foundation launched Implement supplier environmental audits • Suppliers accessed in five key areas: energy efficiency, water efficiency, waste/recycling, pollution reduction, marketing efforts. the new REACH HIGH™ - High School by 2015. environmental management. Equivalency Program to help hourly team members and shift supervisors earn a high school credential. • In Progress – Sought input from World Wildlife Fund to our responsible paper-packaging policy and • Pizza Hut’s BOOK IT! program celebrated Paper-Based Packaging sourcing program strategies and took action around: its 30th birthday. To date, more than 14 Purchase 100% of paper-based packaging million students have participated. • Phasing out or avoiding unwanted fiber sources. with fiber from responsibly managed forests • Progressively increasing credibly certified and and recycled sources by 2020. recycled content. • Establishing robust baselines, internal protocols, measurable regional targets and action plans in • On average, we donate more than 10 sustainable paper-based packaging sourcing. Harvest million pounds of food annually to Be a leading prepared food donation partner agencies in the United States. program by donating product from our • Since the program began more than 20 Waste Recovery & Recycling • On Target - Store waste audits helped us estimate restaurants to food banks and other years ago, we have contributed more than that a large percentage of our back-of-the house waste is currently recycled or donated through our oil charitable organizations. 170 million pounds of food, a fair market Minimize waste within our stores through value of $763.5 million. increased efforts in oil and corrugate recycling, corrugate recycling