Restaurant, Food & Beverage Market Research Handbook
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Restaurant, Food & Beverage Market Research Handbook 2013 Richard K. Miller & Associates ————— since 1972 ————— RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK 2013 14th Edition RKMA MARKET RESEARCH HANDBOOK SERIES By: Richard K. Miller and Kelli Washington Published by: Richard K. Miller & Associates 4132 Atlanta Highway, Suite 110 Loganville, GA 30052 (888) 928-7562 www.rkma.com Richard K. Miller & Associates ————— since 1972 ————— RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK 2013 14th Edition RKMA MARKET RESEARCH HANDBOOK SERIES Copyright © 2013 by Richard K. Miller & Associates All rights reserved. Printed in the United States of America. Use of the electronic edition of this publication is limited to internal use within the purchasing organization. The electronic edition may be stored on computers, Intranets, servers, and networks by organizations which have purchased this publication, and those for which an employee has made such purchase. Copies, including multiple copies, may be printed from the electronic edition for use within the purchasing organization. Libraries may store the electronic edition on an archival database or proxy server for access by library users. Governmental agencies purchasing this publication may share the content within the agency or department. Universities and colleges may share the information within their campus, but not with other universities. Membership associations may use the information within their internal organization, but may not distribute to their membership. This publication may not be stored on Internet websites, nor may it be file-shared through the Internet. This publication may not be resold or distributed without prior written agreement with the publisher. While every attempt is made to provide accurate information, the author and publisher cannot be held accountable for any errors or omissions. ISBN Number: 1-57783-188-8 9781577831884 Richard K. Miller & Associates 4132 Atlanta Highway, Suite 110 Loganville, GA 30052 (888) 928-7562 www.rkma.com CONTENTS PART I: MARKET OVERVIEW. 22 1 MARKET SUMMARY. 23 1.1 Overview. 23 1.2 Industry Sales. 23 1.3 Revenue Distribution. 25 1.4 Restaurant Sales Growth. 25 1.5 Restaurant Expenditures. 26 1.6 Independents and Chains. 26 1.7 Chain Restaurant Classification. 27 1.8 Restaurant Visits. 28 1.9 Restaurant Performance Index. 29 2 STATE-BY-STATE ANALYSIS.. 30 2.1 Restaurant Sales By State. 30 2.2 Restaurant Locations By State.. 31 2.3 Foodservice Employment By State. 32 3 REVIEW OF 2012. 35 3.1 Dining Out and the Economy. 35 3.2 Restaurant Business Overview. 35 3.3 Restaurant Counts. 36 3.4 Same-Store Sales. 36 3.5 Acquisitions. 38 4 PUBLICALLY TRADED RESTAURANT CORPORATIONS.. 40 4.1 Overview. 40 4.2 Restaurant Stocks and Market Capitalization. 40 PART II: TRENDS FOR 2013. 42 5 CULINARY TRENDS. 43 5.1 Overview. 43 5.2 Culinary Themes. 43 5.3 Top Menu Trends.. 43 5.4 Top Trends By Category. 44 6 FOOD & DINING TRENDS. 47 6.1 Overview. 47 RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK 2013 • 5 • 6.2 Andrew Freeman & Co.. 47 6.3 Baum + Whiteman. 49 6.4 Bon Appétit.. 53 6.5 Culinary Visions. 55 6.6 Epicurious. 58 6.7 Flavor Forecast. 59 6.8 Mintel. 60 6.9 Sterling-Rice Group. 61 6.10 Supermarket Guru. 62 6.11 Technomic. 64 6.12 The Food Channel. 67 6.13 Market Resources. 69 PART III: CITY-BY-CITY ANALYSIS. 71 7 DINING OUT. 72 7.1 Metropolitan Areas. 72 7.2 Market Resources. 72 8 QUICK-SERVICE RESTAURANT VISITS. 73 8.1 Metropolitan Areas. 73 8.2 Market Resources. 73 9 LARGEST CHAINS IN METROPOLITAN AREAS. 74 9.1 Largest Chains and Unit Counts. 74 8.2 Market Resources. 88 10 RESTAURANT SALES. 89 10.1 Overview. 89 10.2 Restaurant Sales, Unit Counts, and Sales Per Unit. 89 11 CONSUMER SPENDING AT RESTAURANTS. 111 11.1 Overview. 111 11.2 Per Capita Spending. 111 12 MARKET GROWTH POTENTIAL. 133 12.1 Overview. 133 12.2 Growth Potential for MSAs. 133 12.3 Market Resources. 155 13 TOP MARKETS FOR QSR GROWTH. 156 13.1 Top 40 Markets For Quick-Service Restaurant Expansion. 156 RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK 2013 • 6 • PART IV: MARKET SEGMENTS. 158 14 CASUAL-DINING RESTAURANTS. 159 14.1 Profile. 159 14.2 Overview. 159 15 CATERING & BANQUETS. 161 15.1 Profile. ..