MEDIA

[email protected] @PizzaMarktplace www.pizzamarketplace.comKIT2021 our mission //

Be the premier online destination for C-level executives seeking cutting-edge intelligence for their multiunit concepts.

PizzaMarketplace.com’s coverage unearths trends before they manifest and keeps pizza executives informed about all the latest innovations in:

• Food & beverage • Digital signage • Equipment & supplies • Franchising & growth • Health & nutrition • Risk management • Marketing • Branding & promotion • Operations management • Ingredients • Supply market dynamics • Staffing & training • Sustainability • Food safety • And much more

[email protected] @PizzaMarktplace www.pizzamarketplace.com about the editor //

SHELLY WHITEHEAD // editor [email protected]

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 31 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of PizzaMarketplace.com and QSRweb.com, after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.

KATHY DOYLE // publisher [email protected]

As the former group publisher of Purchasing, Semiconductor International, and Industrial Distribution magazines and websites at Reed Business Information, Kathy Doyle brings 20-plus years of print and online media experience to this position. Her background spans marketing, sales, communications and content distribution for a wide range of diverse audiences, connecting buyers and sellers in more than 10 vertical markets on a global spectrum.

[email protected] @PizzaMarktplace www.pizzamarketplace.com editorial submissions //

WANT TO BE FEATURED ON PIZZAMARKETPLACE.COM? Here’s how to get in front of the editor: Press Releases. We love them! But make it easy for us. Copy and paste your press release into the body of an email addressed to [email protected] (Don’t attach it). Sending a PDF will not prevent copy-editing, but it will probably delay the posting of your news.

Include photos. Include photographs and/or video if available and of good quality. Standard-format digital files are accepted (.png, .jpg, .gif) as are video links, and embed codes. Identify the source and person or place shown; if more than one person, tell us who’s who (by name, title, company).

Avoid flowery descriptions and exaggerated or hyperbolical expressions of praise. No opinions; stick to the facts and keep them short and sweet.

Provide a quote from a specific brand leader. Include name, title and employer of the person being quoted.

Provide lists and/or stats when possible.

[email protected] @PizzaMarktplace www.pizzamarketplace.com editorial calendar //

JANUARY FEBRUARY MARCH APRIL MAY JUNE

Features: Features: Features: Features: Features: Features: • Lessons learned from a • Breakfast/lunch pies • Top sellers • Spring break biz • Summer hires • Restaurant exteriors year of pizza • Interior refresh • Image • LTOs • Kitchen equipment • Beverages • Packaging • Leadership • Speed of service • Meat options • Cooling menu • Delivery innovation • Costs Event Coverage: • NRA Show • Restaurant Franchising & Innovation Summit

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Features: Features: Features: Features: Features: Features: • Low-cal menus • Back to school • Photography/Videography • Career paths • Restaurant tech • Holidays spirit • Team tie-ins • Value • Catering • Uniforms • Morale • Year’s best • Explosive situations • Portable menu items • Team-building • Desserts • Reviews • Wishes

Event Coverage: • Fast Casual Executive Summit

[email protected] @PizzaMarktplace www.pizzamarketplace.com our audience //

SITE TRAFFIC SUBSCRIBERS AND FOLLOWERS

512,000+ annual page views 8,500+ email newsletter subscribers

31,000+ monthly uniques 6,700+ social media followers (Twitter, LinkedIn, Facebook) 17,700 + push notification subscribers

65% VP-LEVEL 21% DIRECTORS – WHERE OUR READERS ARE FROM – AND UP AND MANAGERS

6% 86% 86% Europe North America ARE SENIOR-LEVEL 6% DECISION MAKERS OR Asia/Pacific KEY INFLUENCERS

[email protected] @PizzaMarktplace www.pizzamarketplace.com our audience //

Our audience includes representatives of these brands and more...

1000 Degrees Pizzeria Giovanni’s Pizza Papa Gino’s Pizzera Adam’s Pizzeria Giresi’s Pizza Papa John’s Amici Pizza Glory Days Pizza Papa Murphy’s Antonino’s Pizza Happy Joe’s Pizza Parton’s Pizza Aurelio’s Pizza Pizza Azzip Pizza HomeSlice Pizza Bacci Pizza Howdy’s Pizza Beggars Pizza Hungry Howie’s Lucé Bella Bacino’s Pizza Patron Benedetti’s Pizza Incredible Pizza Pizza Plant Beppe Pizzeria Jerry’s Pizza Pizza Pro Jet’s Pizza Rapid Fired Pizza Jimmy’s Pizza Rocky Rococo Bop Brick Oven Pizza LaRosa’s Pizzeria Roman’s Pizza Casey’s General Stores Rosati’s Pizza Christianos Pizza Pizza Sauce Pizza & Wine Cici’s Pizza Luna Pizza Coburg Pizza Company Main Street Pizza Shakey’s Pizza Dion’s Pizza Mancino’s Pizza Snappy Tomato Pizza Domino’s Pizza Marco’s Pizza Southern Pizza Company Mazzio’s Italian Eatery Stevi B’s Pizza DoubleDave’s Pizzaworks Sugar Creek Pizza Empire Pizza Minsky’s Pizza Tarantino’s Pizzeria Figaro’s Pizza MOD Pizza Toppers Pizza Firehouse Pizza Mountain Mike’s Pizza Valentino’s Fox’s Pizza Den Nancy’s Pizza Fresh Brothers Pizza Noble Roman’s Pizza Your Pie

[email protected] @PizzaMarktplace www.pizzamarketplace.com core program //

A Core Program is your springboard to a successful marketing campaign on our site and puts your company at the fingertips of potential buyers as they browse our Supplier Directory. It provides you with both brand awareness and lead generation opportunities.

The Core Program includes these key elements:

SUPPLIER DIRECTORY LISTING COMPANY SHOWCASE PRODUCT/SERVICE SHOWCASES Gain exposure to potential customers who use Visitors can learn about your company and Found within your Company Showcase, these the directory to find vendors by name or by products/services, download your white provide visitors with more information about category. Users can request information from papers and case studies, and access news your specific offerings. suppliers straight from the directory. Your and other content on our site that mentions listing leads to your Company Showcase. you. A contact form makes it easy for users to request more information from you. You can also include links to your website and social media pages.

[email protected] @PizzaMarktplace www.pizzamarketplace.com franchise directory //

The Franchise Directory is where site visitors can learn about franchise opportunities in their area. The directory has a prominent link in the main site navigation and is searchable by brand name and by state/region.

FRANCHISE DIRECTORY LISTING FRANCHISE SHOWCASE Your listing in the directory will lead to your This is where you’ll tell the story of your customizable Franchise Showcase. brand to potential investors. It will also include links to news and features about your brand that have been published on our site. A contact form makes it easy for potential franchisees to request more information.

[email protected] @PizzaMarktplace www.pizzamarketplace.com email newsletters //

Our newsletters offer a variety of ad opportunities to meet any budget. They’re a cost-effective way to get your brand message in front of your target audience.

RESTAURANT OPERATOR DAILY This restaurant industry newsletter combines headlines from FastCasual.com, QSRweb.com, PizzaMarketplace.com, and FoodTruckOperator.com.

DELIVERY SCHEDULE: Monday - Friday SUBSCRIBERS: 29,500+

TOP TENS This newsletter recaps the previous month’s most-read stories, most- downloaded resources, most-visited company showcases and more.

DELIVERY SCHEDULE: Monthly SUBSCRIBERS: 8,500+

[email protected] @PizzaMarktplace www.pizzamarketplace.com e-blasts //

Deliver your customized message to subscribers who have opted in to receive promotional messages from our advertisers and partners. You provide the subject line, copy, images and HTML code or, for an additional fee, we can develop a custom email message for you. E-blasts are great for promoting new products, special offers, free downloads, and much more.

Combine E-blasts and Push Notifications for powerful marketing outreach.

[email protected] @PizzaMarktplace www.pizzamarketplace.com push notifications // 17,700 + Push notifications are a high impact marketing solution. Subscribers visit the website Push and opt-in to receive notifications from us directly to their device of choice. Your Notification message is then sent directly to these devices (desktop, laptop, tablet, and phone). Subscribers Subscribers do not even have to be viewing our site to receive these notifications.

Combine E-blasts and Push Notifications for powerful marketing outreach.

[email protected] @PizzaMarktplace www.pizzamarketplace.com display ads //

BANNER ADS STICKY FOOTER ADS Build or reinforce your brand awareness with Place your leaderboard banner in our Sticky a banner campaign designed to meet your Footer ad unit that remains visible as the budget. user scrolls the page.

[email protected] @PizzaMarktplace www.pizzamarketplace.com display ads //

SPEEDBUMP ADS PRESTITIAL ADS Speedbump ads appear in articles, blogs and Prestitial ads are great for making an immediate news items just below the main image of the and significant impression on site visitors. These story. They will naturally pass through the ads typically serve when a user enters the site for reader’s field of vision as they scroll to read. the first time each day. The ad stays visible for 15 seconds or until the user clicks “Continue to Site.”

[email protected] @PizzaMarktplace www.pizzamarketplace.com display ads //

WALLPAPER ADS With Wallpaper ads your brand is displayed prominently on both sides of the page. Wallpaper ads serve on each home, article, news and blog page view. (Not served on mobile devices and may not be visible to some desktop users.)

[email protected] @PizzaMarktplace www.pizzamarketplace.com c-speak //

Become a BIG VOICE in your marketplace. You know those business leaders who are always interviewed by the press? Their names are synonymous with industry leadership, creativity, and innovation and are the go-to sources for commentary when industry news stories break.

We can help you be one of those industry leaders.

C-Speak is a video series featuring short video conversations between industry leaders and our editor. We will develop, package, and distribute the video for you. Press coverage will be included on our sites and the content will be yours to distribute through any other media channels you choose.

If you are a thought-leading executive — or in charge of obtaining media coverage or speaking engagements for executives at your company — C-Speak is easily the most comprehensive opportunity available. We take care of all the moving parts.

[email protected] @PizzaMarktplace www.pizzamarketplace.com sponsored videos //

Videos are great for product demos, success stories, tutorials, interviews and more. If your company has spent the time and money to create such a video, we can help you maximize that investment by exposing it to the right audience.

When a sponsored video is played, the sponsor’s logo appears below the player and a contact form allows users to request more info from the sponsor.

NEED VIDEO? We can help you create one tailored to your needs.

[email protected] @PizzaMarktplace www.pizzamarketplace.com podcasts //

Podcasts are hot. According to a 2020 report by Edison Research, 37% of Americans (104 million) now listen to a podcast at least once a month - up from 32% in 2019.

Our podcasts feature interviews with industry movers and shakers, and offer listeners a view into the news and trends affecting their businesses.

Sponsoring our podcasts is a great way to get your message across, in partnership with our editors, to a targeted and engaged audience. They’re perfect for increasing brand awareness and establishing your company as an industry thought leader.

SPONSORSHIP OPTIONS 1. Basic Episode Sponsorship • 15-20 second sponsor message read twice during the episode • Sponsor logo and message on transcript page • Option to embed podcast episode on your website and social pages included

2. Executive Interview Sponsorship • Host interviews an executive from your company. Recommended: We can include one of your clients at no extra charge to participate in the episode, which will improve listening metrics. • Sponsor logo and message on transcript page • Option to embed podcast episode on your website and social pages included

PODCASTS HOSTED ON: BuzzSprout, SoundCloud, Google Play, YouTube, iTunes, Spotify

PODCASTS PROMOTED VIA: Social Media, Email Newsletters

[email protected] @PizzaMarktplace www.pizzamarketplace.com special publications //

Content marketing is great for elevating your brand as an industry thought leader and for generating potential sales leads.

But not every company has the ability or bandwidth to create compelling content that drives engagement. That’s why we offer a turnkey service for writing, designing, publishing and promoting custom white papers, case studies and more.

When you partner with us to create a special publication, you get:

• Credibility in the marketplace

• Knowledge and support from known industry experts

• Inclusion in our online Resources library

• Budget-friendly promotion to our large audience of executives, senior decision makers and influencers

• Lead generation to fill the top of your sales funnel

[email protected] @PizzaMarktplace www.pizzamarketplace.com webinars //

WHAT A WEBINAR CAN DO FOR YOUR BUSINESS • Position you as a thought leader and increase your brand awareness • Generate strong, qualified sales leads • Educate the market about your products and services

YOU PROVIDE THE CONTENT AND THE SPEAKERS, WE PROVIDE EVERYTHING ELSE…

Production – We guide you through the process and work with your speakers to ensure your webinar is well-crafted for the audience.

Moderator – A member of our editorial team will welcome the audience, introduce speakers and facilitate the Q&A session at the end of the webinar.

Promotion – We drive registrations for your webinar through an aggressive campaign that includes e-blasts, newsletter mentions, and social media posts.

Registration / Reminders – Users register for the webinar on our site and immediately receive an email enabling them to quickly add the webinar to their calendar. About 24 hours before the live webinar, we’ll email a reminder to all registrants to encourage their attendance.

On-Demand Hosting – After the live webinar, we host the recording on our site for visitors to view at their convenience. Registration is required to view the recording.

Lead Generation – We send you the contact information of everyone who registers for the live webinar and everyone who registers to view the on-demand recording.

[email protected] @PizzaMarktplace www.pizzamarketplace.com topic centers //

Topic Centers are where we compile all of the content we publish on a given topic, including articles, blogs, news, white papers, case studies and more. Think of it as the home page for the topic.

Topic Center sponsorships are a great way to connect your brand to topics of significant interest to our readers. They also offer valuable lead generation opportunities.

Both exclusive and non-exclusive sponsorships are available.

Exclusive sponsorships come with an additional Topic Center widget that appears on our home page and at the end of content related to the topic, giving you even more brand impressions.

[email protected] @PizzaMarktplace www.pizzamarketplace.com executive summits //

FAST CASUAL EXECTIVE SUMMIT Each year, FastCasual.com hosts the Fast Casual Executive Summit – a live business networking and social event where executives meet up to exchange ideas and make new connections. Multiple sponsorship levels plus special opportunities such as room drops and strategic product placements, ensure that marketers can participate in this highly reviewed industry event at almost any budget level.

RESTAURANT FRANCHISING & INNOVATION SUMMIT Some of the fastest growing chains in the restaurant industry are the ones embracing innovation in many different areas of their business. From experience innovation to kitchen innovation to menu innovation and more, the Restaurant Franchising & Innovation Summit will look at how brands can leverage innovation in its many forms as a catalyst for franchise expansion. Multiple sponsorship opportunities will be available to connect companies with innovative products and solutions to the franchise executives in attendance.

INTERACTIVE CUSTOMER EXPERIENCE SUMMIT Interactive Customer Experience (ICX) Summit gives brands one place at one time where they can discover a full range of technologies and strategies to create engaging and meaningful customer experiences. Executives from retail, , banks, hotels and other B2C companies will learn from leading CX innovators about what’s working, what’s not, and how to elevate the experience for their customers.

SELF-SERVICE INNOVATION SUMMIT Self-Service Innovation Summit will examine advances in technology that are empowering businesses to provide products and services when, where and how consumers expect them. The event will cover self-service, kiosk and vending solutions that can be applied in a wide range of settings.

[email protected] @PizzaMarktplace www.pizzamarketplace.com The mission of the ICX Association is to connect B2C brands to technology that elevates the customer experience. We help Supplier Members build collaborative relationships with brands by educating them on how and why your solutions make the difference in creating amazing experiences for their customers.

TOP 5 REASONS TO JOIN

1. Establish your credibility and leadership. Members gain increased visibility and brand awareness in the marketplace with a variety of opportunities to demonstrate their expertise and thought leadership.

2. Connect with CX managers from leading B2C brands. Our membership includes retailers, restaurants, banks and other consumer brands. Even brands that aren’t members will often reach out to us to direct them to suppliers who can help them.

3. Build powerful strategic partnerships. Few companies can do it all. So your ability to serve your clients will often depend on your ability to partner with suppliers who complement what you do.

4. Generate sales leads. Add your case studies and white papers to the Resources library on icxa.org and we’ll send you the contact info of everyone who downloads them.

5. Enjoy discounts on event sponsorships, advertising and premium reports. ICX Association is affiliated with many industry events and websites that offer discounted rates to Association members.

MEMBERS SAVE 5% ON AD CAMPAIGNS ON PIZZAMARKETPLACE

[email protected] @PizzaMarktplace www.pizzamarketplace.com c r e a t i v e

Expand your marketing team’s capabilities without adding staff. BOOM! Creative from Networld Media Group

offers a number of creative services to ignite your brand…

Digital Creative Custom Media Brand Collateral

Email Design and Copy White Papers Brochures Banner Ad Design Case Studies Direct Mail Social Media Graphics Blogs Signage & Event Graphics Video & Motion Graphics E-book Product Spec Sheet Website Design and Optimization Press Release Business Cards Presentation Development Press Kits

Talk to your Networld media specialist to schedule a call with the BOOM! Creative team.

[email protected] @PizzaMarktplace www.pizzamarketplace.com contact us //

CREATIVE INQUIRIES

If you have any questions or concerns about creative specifications and submission, please contact:

JENNIFER A. RECKTENWALD | VICE PRESIDENT OF CLIENT SERVICES | [email protected] tel: 502.241.7545 ext. 139 | fax: 502.241.1385

ADVERTISING AND PACKAGE OPTIONS

LIZ MATNEY | DEMAND GENERATION MANAGER | [email protected] toll free: 877.441.7545 | direct: 502.241.7545 ext 129 | fax: 502.241.1385 | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 KATHY DOYLE | PRESIDENT AND PUBLISHER | [email protected] | Twitter: @katmdoyle

NETWORLD MEDIA GROUP | [email protected]

[email protected] @PizzaMarktplace www.pizzamarketplace.com Through these media & events properties, Networld Media Group brings critical business knowledge to more than 300,000 people around the world every month.

customer experience summit

[email protected] @PizzaMarktplace www.pizzamarketplace.com