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SOLUTIONS GUIDE2013 AlabamaMediaGroup.com [email protected] YOUR PARTNER IN SUCCESS Make our audience your audience With the 3 largest newspapers in Alabama1, the #1 news website in the state2, and a vast regional and national network of digital products, we offer Alabama’s most diverse portfolio of print and online products. We can help get your marketing message in front of your most relevant and valuable target audience and direct your message to consumers who are already looking for your products and services. Leverage the power of our experience As an advertiser, you need the ability to reach existing customers and target potential customers who are most likely to spend money with you. Whether you know your target demographic, or need guidance in helping you determine who you should target – AL.com, The Birmingham News, The Huntsville Times and the Press- Register deliver highly-targeted advertising campaigns utilizing our comprehensive suite of print and digital products to craft a personalized message for your audience. Grow your business Before we make a recommendation, we strive to understand your business, and your unique challenges and opportunities in order to develop a customized package that fi ts your budget and goals that will grow your business. Realize a measurable ROI AL.com, The Birmingham News, The Huntsville Times and the Press-Register deliver your target audience. When you advertise with us you can be confi dent knowing your money has been wisely invested, helping you generate more revenue to grow your business. EXPAND YOUR BUSINESS BY 1. Scarborough, R1 2012 2. comScore Media Metrix, December 2012 PARTNERING WITH THE STATE’S LARGEST MEDIA COMPANY. AL.COM // THE BIRMINGHAM NEWS 01 THE HUNTSVILLE TIMES // PRESS-REGISTER OUR AUDIENCE ALABAMA’S LARGEST ONLINE AUDIENCE 4.2 MILLION Monthly Unique Visitors1 AND 64 MILLION Monthly Page Views2 ALABAMA’S LARGEST PRINT AUDIENCE 900,000 Weekly Readership3 THE ALABAMA MEDIA GROUP REACHES 1. comScore Media Metrix, December 2012 AN AVERAGE OF 8 OUT OF EVERY 10 2. Omniture (internal stats), December 2012 3. Source: Scarborough, R2 2012 ALABAMA RESIDENTS EVERY MONTH3. AlabamaMediaGroup.com [email protected] 02 DIGITAL ADVERTISING SOLUTIONS Number One Online AUDIENCE PROFILE3 AL.com is Alabama’s #1 news and information website, attracting over 4.2 million unique monthly visitors.1 AL.com is a results-driven online advertising platform, helping you reach your marketing goals and objectives; whether launching a new product or service, driving traffic to your store or website, or building brand awareness. AL.com is ranked in the Top 10 nationwide out of more than 200 newspaper websites across the nation.2 % % 45WOMEN 54MEN Delivering Measurable Results 72% Through Digital Marketing HOUSEHOLD INCOME $50,000+ Many businesses are unsure about how to track the effectiveness of their marketing campaigns, and spend thousands of dollars each year without a clear sense of what is working and what is not. 73% With AL.com and our extended reach network, our digital team will help you develop BETWEEN a comprehensive digital marketing campaign that will give you clear visibility into your AGES OF campaign’s effectiveness while delivering a clear ROI for your business. 25-54 75% Nationwide Digital Network SOME COLLEGE + Targeted Local Reach OR MORE = Highly Engaged Customers We offer a comprehensive suite of online advertising solutions to help you reach your potential customer. We can create targeted programs that deliver your advertising % message to a specific audience based on geography, demographics and behaviors MARRIED73 across various online and mobile platforms. 1. comScore Media Metrix, December 2012 2. The Media Audit, June 2012 3. Birmingham, Mobile and Huntsville Scarborough, 2012 – weighted in proportion to population AL.COM // THE BIRMINGHAM NEWS 03 THE HUNTSVILLE TIMES // PRESS-REGISTER ONLINE DISPLAY // BEHAVIORAL TARGETING // SEO PAID SEARCH // SOCIAL MEDIA // REPUTATION MOBILE // EXTENDED REACH // HIGH IMPACT THE MOST COMPREHENSIVE SUITE OFDigital Advertising REACHES YOUR TARGET CUSTOMERS Solutions WHEREVER THEY ARE Online Display Behavioral SEO & Paid Search & Mobile Targeting Optimize your website and tie advertising directly to customers Reach key local markets on Reach the online audience that searching for your products or Alabama’s #1 site, AL.com and on has already shown interest in your services online. our national network. business or services Reputation Extended Social Media Monitoring Reach Network Marketing Know what ratings your customers Place your marketing message on Build your fan base and increase brand are giving you and how to respond. our network of over 250 national awareness on sites like Facebook, websites. Twitter, Google, and YouTube. High Impact Dominate areas of AL.com with high impact ads like peelbacks, wallpaper and roadblocks. AlabamaMediaGroup.com [email protected] 04 PRINT ADVERTISING SOLUTIONS More than just newsprint In addition to in-paper advertising campaigns, you can reach our statewide audience of 900,000 weekly newspaper readers 1 with an array of custom print solutions, including pre-printed inserts, sticky notes and polybags. We also offer affordable, targeted direct mail campaigns. The Birmingham News Readership1 Circulation2 438,282 150,510 Sunday Average Average Sunday 258,934 101,070 Wed/Fri Average Average Wed/Fri 476,000 Weekly Average The Huntsville Times Readership1 Circulation2 137,303 68,433 Sunday Average Average Sunday 79,143 44,592 Wed/Fri Average Average Wed/Fri 171,000 Weekly Average Press-Register Readership1 Circulation2 252,086 91,167 Sunday Average Average Sunday 176,577 71,826 Wed/Fri Average Average Wed/Fri 299,000 Weekly Average 1. Source: Scarborough, R1 2012 2. Alliance for Audited Media, March 2012. AL.COM // THE BIRMINGHAM NEWS 05 THE HUNTSVILLE TIMES // PRESS-REGISTER NEWSPAPER // PRE-PRINTS // DIRECT MAIL TOTAL MARKET COVERAGE // FAST FIND AUTOS FOOTBALL U // ENTERTAINMENT // SPECIAL SECTIONS inside inside page 3 page 5 Small kitchen The right gadgets get pants make the job done. working out easy. $32.90 $10.99 $14.99 $13.99 Sunday, June 13, 2010 great finds 12 more terrific shopping discoveries on page 2 beauty health home food Andy Warhol Montauk perfume Stridex Naturally Clear Charging valet Microwave popcorn with $220 for 100 ml; $145 for 50 ml | Bond acne pads $29.99 | Stafford | JC Penney canola oil No. 9 | www.bondno9.com $5.49 to $6.49 | Blistex Inc. $5 for 24-pack | Pop Weaver | Grocery Mass retailers I Charge cell phones, PDAs or music stores I A summer fragrance for players. men and women. I Contains triple I Can charge I New formulation lower in calories, I Fifth edition of dose of antioxidants three devices. total fat, saturated fat and sodium. Bond No. 9’s in white tea, soy I Front tray I Provides omega-3, omega-6 and collectible Andy and pomegranate. opens for omega-9 fatty acids. Warhol eau de I Larger than extra I Available in light parfums. typical acne pads. storage. butter, butter and extra butter. Play time GANNETT hese versatile tennis Sunshine shoes will keep your on-the-go child moving gold T this summer. Bright colors put your child in a sunny frame of mind GANNETT ummer is the I Converse One Star Oxfords, flame print, $24.99 at Target. perfect time for children to S express themselves through their clothes. These colors and patterns are sure to inspire. I Iron Man packs a punch in these sneakers from Brown Shoe Co. Prices range from $9.99 to $24.99 at Famous Footwear. I Mossimo Supply Co. I Drop-waist halter swim trunks, $9.99 at dress by Blush by Target. Us Angels, $89 at Nordstrom. I Vans classic print slip-on for children, $26.95 to $31.95 at Nordstrom. I Patchwork Bermuda shorts for girls, $14 at Old Navy. I Puma Hawaii XT Jr sneaker, $49.95 I 77 island palm shirt, at Nordstrom. $14.95; 77 surf graphic T-shirt, $10; 77 signature Newspaper Pre-printed pants, $14.95; all at Direct Mail www.ae.com/77kids. I 77 motor head graphic T-shirt, I Embroidered flutter $7.95; 77 skate dress, $29.50; straw hat, I There’s no need for a double knot with shorts with zip $14.50; both at the Velcro on these Lacoste Camden pockets at front, www.ae.com/77kids. retro sneakers. $28.57 to $51.95 at $14.95; both at www.endless.com. Advertising Inserts www.ae.com/77kids. Services I Girls C9 by Champion tee, $5.99; C9 by Champion running shorts, $9.99; both at Target. I Ruffle-tiered sleeveless I Plaid shorts for boys, I Skechers D’Lites-Kickers sneaker, shirt for girls, $12 at Old Navy. $12 to $13.99 at Old Navy. Reach hundreds of thousands Deliver your pre-printed inserts Our$49.95 at www.endless.com.direct mail services are of readers in Alabama’s to both subscribers and non- completely turn-key. We will design, newspapers, The Birmingham subscribers. You can reach the print and mail your direct marketing News, The Huntsville Times entire market or target key ZIP message to the best demographic, and the Press-Register. codes for less than 5¢ per piece. behavioral and geographic target audience. Sports & Football U Fast Find Autos Entertainment Sports fans will fi nd unparalleled Powered by AL.com, Fast Find Our weekend entertainment guides coverage of college and high school Autos is published every Friday are the place to unwind and plan your sports across the state. in the newspaper and is the weekend. Look for it Fridays. most comprehensive current source of used vehicle listings in the metro area. Total Market Special Sections Sunday Select Coverage Each newspaper publishes more Sunday Select delivers your pre-print Reach non-subscribing households than 10 special sections each year. advertising to an opt-in audience in with this weekly home delivery Each is designed to target the targeted ZIP codes most valued product fi lled with lifestyle content a unique segment with relevant by advertisers.
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