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1. Fast Brands: Nuevas Marcas La Tierra Gira a Una Velocidad De 1.700 Km/H Sobre Su Eje
1. Fast Brands: Nuevas Marcas La tierra gira a una velocidad de 1.700 km/h sobre su eje. Es decir, mientras lees estas líneas viajas por encima de la velocidad del sonido, es más, si la tierra frenase de golpe, saldríamos despedidos a esa velocidad hacia el espacio infinito. Así que si tienes la sensación que la vida va deprisa, que tu entorno cambia rápido, no olvides que tú también lo haces. Pero es cierto, que esa velocidad ha aumentado exponencialmente en los últimos años. En realidad es algo que nos estamos contagiando e incrementa nuestro ritmo. ¿Quién no se ha preguntado por qué anda rápido en el metro? ¿Por qué nos contagiamos del ritmo de los demás? Hoy nos encontramos en un entorno altamente competitivo, cambiante y extremadamente dinámico, donde las respuestas correctas son excesivamente lentas y en ocasiones sólo necesitamos ‘respuestas’. Un entorno en el que la competitividad ha aumentado, las barreras han caído y que permite que hoy cualquiera pueda ser altamente competitivo redefiniendo las reglas del juego. Basta con entrar en una categoría, cambiar las reglas, imprimir velocidad y los gigantes que estaban en ella, estarán tan pesados y lentos que difícilmente podrán seguirte. Que se lo pregunten al gremio del Taxi, al renting de coches o a las energéticas tradicionales. Este tipo de competitividad, está requiriendo un nuevo tipo de empresas, y por lo tanto un nuevo tipo de marcas. FAST BRANDS Si vemos el proceso de creación de marcas, como un proceso reflexivo en el que la estrategia nos ayuda a definir nuestro posicionamiento, valor, identidad y propuesta, es un buen punto de partida para construir una marca competitiva. -
Nike's Pricing and Marketing Strategies for Penetrating The
Master Degree programme in Innovation and Marketing Final Thesis Nike’s pricing and marketing strategies for penetrating the running sector Supervisor Ch. Prof. Ellero Andrea Assistant supervisor Ch. Prof. Camatti Nicola Graduand Sonia Vianello Matriculation NumBer 840208 Academic Year 2017 / 2018 SUMMARY CHAPTER 1: THE NIKE BRAND & THE RUNNING SECTOR ................................................................ 6 1.1 Story of the brand..................................................................................................................... 6 1.1.1 Foundation and development ................................................................................................................... 6 1.1.2 Endorsers and Sponsorships ...................................................................................................................... 7 1.1.3 Sectors in which Nike currently operates .................................................................................................. 8 1.2 The running market ........................................................................................................................... 9 1.3 Competitors .................................................................................................................................... 12 1.4. Strategic and marketing practices in the market ............................................................................ 21 1.5 Nike’s strengths & weaknesses ...................................................................................................... -
The Force Behind the Nike Empire
The Force Behind the Nike Empire by Jackie Krentzman Phil Knight built a successful business As 20-year-old Stanford golfer by selling shoes. He Tiger Woods fought his way to an became a billionaire unprecedented third U.S. Amateur by selling dreams. title last summer, Nike founder Phil Knight shadowed him from hole to hole, appraising the young phenom's every smile the way a golf coach would his swing. "I hope we sign him," Knight said at the time. "If not, I hope he goes to medical school." Three days later, KNIGHT WATCH: The Woods called a news conference, CEO surveys his Beaverton, stepped before the TV cameras Ore., "campus." and announced that he was quitting college to join the Robbie McLaren Professional Golf Association Tour. "Well," he said with a big grin, "I guess it's 'Hello, world,' huh?" An adoring sports media lapped up the young man's winning soundbite. Then, just 24 hours later, the other shoe dropped. In a barrage of new TV spots and full-page newspaper ads, Nike unveiled its latest pitchman: pro golfer Tiger Woods. The Nike- crafted tag line on the ads? "Hello, World." Woods may be the company's current star, but its controversial CEO and founder is the real story. Nike signed Woods to a five- year endorsement deal, reportedly worth more than $40 million, and has thrown its considerable weight behind him. The company is packaging the young golfer--who is part African American, part Chinese, part American Indian, part Thai and part white--as the Jackie Robinson of golf, breaking down barriers each time he steps on a course. -
Dying Languages: Last of the Siletz Speakers 1/14/08 12:09 PM
Newhouse News Service - Dying Languages: Last Of The Siletz Speakers 1/14/08 12:09 PM Monday January 14, 2008 Search the Newhouse site ABOUT NEWHOUSE | TOP STORIES | AROUND THE NATION | SPECIAL REPORTS | CORRESPONDENTS | PHOTOS Newhouse Newspapers Dying Languages: Last Of The Siletz Speakers Newhouse Spotlight The Ann Arbor News By NIKOLE HANNAH-JONES The Bay City Times c.2007 Newhouse News Service The Birmingham News SILETZ, Ore. — "Chabayu.'' Bud The Bridgeton News Lane presses his lips against the The Oregonian of Portland, Ore., is The Express-Times tiny ear of his blue-eyed the Pacific Northwest's largest daily grandbaby and whispers her newspaper. Its coverage emphasis is The Flint Journal Native name. local and regional, with significant The Gloucester County Times reporting teams dedicated to education, the environment, crime, The Grand Rapids Press "Ghaa-yalh,'' he beckons — business, sports and regional issues. "come here'' — in words so old, The Huntsville Times ears heard them millennia before The Jackson Citizen Patriot anyone with blue eyes walked Featured Correspondent this land. The Jersey Journal He hopes to teach her, with his Sam Ali, The Star-Ledger The Kalamazoo Gazette voice, this tongue that almost no one else understands. Bud Lane, the only instructor of Coast Athabaskan, hopes The Mississippi Press to teach the language to his 1-year-old granddaughter, Sam Ali, an award- Halli Chabayu Skauge. (Photo by Fredrick D. Joe) winning business The Muskegon Chronicle As the Confederated Tribes of writer, has spent The Oregonian Siletz Indians celebrate 30 years the past nine years since they won back tribal status from the federal government, the language of their at The Star-Ledger The Patriot-News people is dying. -
Delivering Timely Environmental Information to Your Community
United States Office of Research and Development EPA/625/R-01/010 Environmental Protection Office of Environmental Information September 2001 Agency Washington, DC 20460 http://www.epa.gov/empact Delivering Timely Environmental Information to Your Community The Boulder Area Sustainability Information Network (BASIN) E M P A C T Environmental Monitoring for Public Access & Community Tracking Disclaimer This document has been reviewed by the U. S. Environmental Protection Agency (EPA) and ap- proved for publication. Mention of trade names or commercial products does not constitute en- dorsement or recommendation of their use. EPA/625/R-01/010 September 2001 Delivering Timely Environmental Information to Your Community The Boulder Area Sustainability Information Network (BASIN) United States Environmental Protection Agency Office of Research and Development National Risk Management Research Laboratory Cincinnati, OH 45268 Recycled/Recyclable Printed with vegetable- based ink on paper that contains a minimum of 50% post-consumer fiber content processed chlorine free CONTRIBUTORS Dr. Dan Petersen of the U.S. Environmental Protection Agency (EPA), National Risk Management Laboratory, served as principal author of this handbook and managed its development with support of Pacific Environmental Services, Inc., an EPA contractor. The following contributing authors represent the BASIN team and provided valuable assistance for the development of the handbook: BASIN Team Larry Barber, United States Geological Survey (USGS), Boulder, Colorado Michael -
Minority Percentages at Participating Newspapers
Minority Percentages at Participating Newspapers Asian Native Asian Native Am. Black Hisp Am. Total Am. Black Hisp Am. Total ALABAMA The Anniston Star........................................................3.0 3.0 0.0 0.0 6.1 Free Lance, Hollister ...................................................0.0 0.0 12.5 0.0 12.5 The News-Courier, Athens...........................................0.0 0.0 0.0 0.0 0.0 Lake County Record-Bee, Lakeport...............................0.0 0.0 0.0 0.0 0.0 The Birmingham News................................................0.7 16.7 0.7 0.0 18.1 The Lompoc Record..................................................20.0 0.0 0.0 0.0 20.0 The Decatur Daily........................................................0.0 8.6 0.0 0.0 8.6 Press-Telegram, Long Beach .......................................7.0 4.2 16.9 0.0 28.2 Dothan Eagle..............................................................0.0 4.3 0.0 0.0 4.3 Los Angeles Times......................................................8.5 3.4 6.4 0.2 18.6 Enterprise Ledger........................................................0.0 20.0 0.0 0.0 20.0 Madera Tribune...........................................................0.0 0.0 37.5 0.0 37.5 TimesDaily, Florence...................................................0.0 3.4 0.0 0.0 3.4 Appeal-Democrat, Marysville.......................................4.2 0.0 8.3 0.0 12.5 The Gadsden Times.....................................................0.0 0.0 0.0 0.0 0.0 Merced Sun-Star.........................................................5.0 -
A Critical Ideological Analysis of Mass Mediated Language
Western Michigan University ScholarWorks at WMU Master's Theses Graduate College 8-2006 Democracy, Hegemony, and Consent: A Critical Ideological Analysis of Mass Mediated Language Michael Alan Glassco Follow this and additional works at: https://scholarworks.wmich.edu/masters_theses Part of the Mass Communication Commons Recommended Citation Glassco, Michael Alan, "Democracy, Hegemony, and Consent: A Critical Ideological Analysis of Mass Mediated Language" (2006). Master's Theses. 4187. https://scholarworks.wmich.edu/masters_theses/4187 This Masters Thesis-Open Access is brought to you for free and open access by the Graduate College at ScholarWorks at WMU. It has been accepted for inclusion in Master's Theses by an authorized administrator of ScholarWorks at WMU. For more information, please contact [email protected]. DEMOCRACY, HEGEMONY, AND CONSENT: A CRITICAL IDEOLOGICAL ANALYSIS OF MASS MEDIA TED LANGUAGE by Michael Alan Glassco A Thesis Submitted to the Faculty of the Graduate College in partial fulfillment'of the requirements for the Degreeof Master of Arts School of Communication WesternMichigan University Kalamazoo, Michigan August 2006 © 2006 Michael Alan Glassco· DEMOCRACY,HEGEMONY, AND CONSENT: A CRITICAL IDEOLOGICAL ANALYSIS OF MASS MEDIATED LANGUAGE Michael Alan Glassco, M.A. WesternMichigan University, 2006 Accepting and incorporating mediated political discourse into our everyday lives without conscious attention to the language used perpetuates the underlying ideological assumptions of power guiding such discourse. The consequences of such overreaching power are manifestin the public sphere as a hegemonic system in which freemarket capitalism is portrayed as democratic and necessaryto serve the needs of the public. This thesis focusesspecifically on two versions of the Society of ProfessionalJournalist Codes of Ethics 1987 and 1996, thought to influencethe output of news organizations. -
Top 200 Newspapers by Circulation
Table 1 Ranking by 2005 Newsroom Diversity Index Top 200 newspapers by circulation Source: Report to the Knight Foundation, June 2005, by Bill Dedman and Stephen K. Doig The full report is at http://www.asu.edu/cronkite/asne (The Diversity Index is the newsroom non-white percentage divided by the circulation area's non-white percentage.) (DNR = Did not report) Rank by Newspaper, State Newsroom Staff non- Circulation Source for Ownership Weekday Diversity Diversity Index white % area non- circulation circulation Index (100 = parity) white % area 1 Springfield News-Leader, Missouri 254 15.0 5.9 ZIP Codes Gannett Co. (Va.) 60,736 2 The Akron Beacon Journal, Ohio 177 20.8 11.8 ZIP Codes Knight Ridder (Calif.) 135,002 3 Asheville Citizen-Times, North Carolina 172 17.0 9.9 ZIP Codes Gannett Co. (Va.) 59,308 4 The Knoxville News-Sentinel, Tennessee 160 13.5 8.4 ZIP Codes Scripps (Ohio) 113,994 5 Green Bay Press-Gazette, Wisconsin 159 13.5 8.5 ZIP Codes Gannett Co. (Va.) 57,662 6 Press & Sun-Bulletin, Binghamton, New 157 11.3 7.2 ZIP Codes Gannett Co. (Va.) 54,761 York 7 Argus Leader, Sioux Falls, South Dakota 156 10.0 6.4 ZIP Codes Gannett Co. (Va.) 53,395 8 Portland Press Herald/Maine Sunday 151 5.9 3.9 ZIP Codes Seattle Times 77,788 Telegram, Maine 9 The Des Moines Register, Iowa 148 12.3 8.3 ZIP Codes Gannett Co. (Va.) 152,800 10 Bucks County Courier Times, Levittown, 129 14.5 11.2 ZIP Codes Calkins Media (Pa.) 63,408 Pennsylvania 11 St. -
Table 2: Top 200 Newspapers in Circulation, Ranked by Newsroom
Table 2 Top 200 newspapers ranked by Newsroom Diversity Index (The Diversity Index is the newsroom minority percentage divided by the community minority percentage. DNR = did not report to ASNE.) Rank Newspaper, State Diversity Staff Community Source Ownership Circulation in index minority minority top 200 1 Argus Leader, Sioux Falls, South Dakota 199 12.5% 6.3% ZIP Gannett 54,147 2 Press & Sun-Bulletin, Binghamton, New York 195 13.2% 6.8% ZIP Gannett 57,576 3 Bucks County Courier Times, Levittown, Pennsylvania 183 20.0% 11.0% ZIP Calkins 67,094 4 Portland Press Herald/Maine Sunday Telegram, Maine 163 6.4% 3.9% ZIP Seattle Times 76,833 5 Lincoln Journal Star, Nebraska 159 12.9% 8.1% ZIP Lee 74,586 6 Lexington Herald-Leader, Kentucky 156 12.4% 7.9% COUNTIES Knight-Ridder 108,892 7 The Beacon Journal, Akron, Ohio 150 17.7% 11.8% ZIP Knight-Ridder 134,774 8 Springfield News-Leader, Missouri 148 8.8% 5.9% ZIP Gannett 62,158 9 Asheville Citizen-Times, North Carolina 138 13.3% 9.7% ZIP Gannett 55,847 10 The Des Moines Register, Iowa 124 9.0% 7.3% ZIP Gannett 152,633 11 Green Bay Press-Gazette, Wisconsin 121 10.7% 8.8% ZIP Gannett 56,943 12 The Scranton Times and The Tribune, Pennsylvania 119 4.6% 3.9% ZIP Times-Shamrock 63,230 13 The Syracuse Newspapers, New York 115 13.1% 11.3% ZIP Advance (Newhouse) 123,836 14 Florida Today, Melbourne, Florida 115 18.9% 16.5% ZIP Gannett 86,116 15 Kalamazoo Gazette, Michigan 114 15.1% 13.2% ZIP Advance (Newhouse) 55,761 16 The Tennessean, Nashville, Tennessee 114 19.9% 17.5% ZIP Gannett 184,106 17 The Boston -
1999 100 Years of Panther Baseball
University of Northern Iowa UNI ScholarWorks Athletics Media Guides Athletics 1999 1999 100 Years of Panther Baseball University of Northern Iowa Let us know how access to this document benefits ouy Copyright ©1999 Athletics, University of Northern Iowa Follow this and additional works at: https://scholarworks.uni.edu/amg Part of the Higher Education Commons Recommended Citation University of Northern Iowa, "1999 100 Years of Panther Baseball" (1999). Athletics Media Guides. 256. https://scholarworks.uni.edu/amg/256 This Book is brought to you for free and open access by the Athletics at UNI ScholarWorks. It has been accepted for inclusion in Athletics Media Guides by an authorized administrator of UNI ScholarWorks. For more information, please contact [email protected]. UNI BASEBALL CELEBRATES 100 YEARS OF WINNING Dating back to 1893, no University of Northern Iowa athletic team has won more games than the Panther baseball program. This season, UNI baseball opens its lOOth season with 952 wins all-time. (No baseball team was fielded in 1903-04, 1909-10 and 1943-45.) Originally begun when the school was known as Iowa State Normal School, the baseball team has represented the school when it was also known as Iowa State Teachers College and the State College of Iowa before assuming its present title in 1967. Starting in the years with Captain Avery as coach of the first two squads, the Panthers have built a program that thrives on hard working young men dedicated to being the best they can be on the diamond and in the classroom. Last year was no exception, as five Panthers; Ryan McGuire, Kevin Briggeman, Greg Woodin, Scott Sobkowiak and Aaron Houdeshell were named academic all-MVC by the sports information directors of the league. -
Advance Local | 4 Times Square |11Th Floor | New York, NY 10036 | 212.286.7872
FOR IMMEDIATE RELEASE: ADVANCE LOCAL ANNOUNCES PAID SUMMER INTERNSHIP PROGRAM AT ITS LOCAL AFFILIATES Intern Positions in Content and Sales & Marketing at leading news brands New York, NY - January 14, 2014 – Advance Local, a leading media organization affiliated with 12 news and information websites and 30+ newspapers in communities throughout the U.S., announced the launch of a paid national internship program with positions in its local content and sales & marketing departments. The program is open to current, full-time undergraduate or graduate students pursuing a degree in Journalism, Business, Communications, or related fields. Positions are available at the following Advance Local group companies: • Alabama Media Group (AL.com, The Birmingham News, The Huntsville Times, Press-Register, The Mississippi Press) • MassLive.com • MLive Media Group (MLive.com, The Bay City Times, The Flint Journal, The Grand Rapids Press, Jackson Citizen Patriot, Kalamazoo Gazette, Muskegon Chronicle, The Saginaw News, The Ann Arbor News) • NJ.com • NOLA Media Group (NOLA.com and The Times-Picayune) • Northeast Ohio Media Group (which represents cleveland.com, The Plain Dealer and Sun News for sales and marketing and which also provides some content to the website and the newspapers) • Oregonian Media Group (OREGONLIVE.com, The Oregonian, Hillsboro Argus, Beaverton Leader and Forest Grove Leader) • PA Media Group (PennLive.com and The Patriot News) • Syracuse Media Group (syracuse.com and The Post-Standard) Participants will be immersed in one Advance Local market for 8 weeks and then come together for a national summit in the New York City area with fellow interns from across the country. Students must be available to work between June 2, 2014 and July 25, 2014. -
Nike's Phil Knight: How to Sell Without Selling
Masters of Scale Episode Transcript – Phil Knight “Nike’s Phil Knight: How to sell without selling” Click here to listen to the full Masters of Scale episode featuring Phil Knight. EDDY LU: I grew up in the ’80s, and that was when Michael Jordan was in his prime. All the commercials and the visual imagery of Michael Jordan dunking, shattering backboards, and criss-crossing over people. That was my impression, of course. What shoes was he wearing? He was wearing his Jordans. You know, his Nikes. HOFFMAN: That’s Eddy Lu, cofounder of GOAT, the online marketplace for premium sneakers that every sneakerhead knows. As a child of the ’80s and a basketball fan, Eddy has vivid memories of Jordan – and his Nikes. Jordan played his first NBA game for the Chicago Bulls in 1984, and signed his Nike endorsement deal the same year. Right away, he started making news, making plays… and Nike started making Air Jordans. LU: I still remember the price tag. They were $130 at Foot Locker. I couldn't afford ’em. Like any kid, you want something, but your parents will buy you something that's comparable. So instead of the Jordans, they maybe would get me the Penny Hardaways or even the Charles Barkleys, or another shoe that was worn by an iconic player, but they just couldn't justify buying the premium Jordans. And I think that really helped fuel my passion and my nostalgia for sneakers, and even Jordans, right to this day. GOAT stands for Greatest Of All Time. We love sneakers, Michael Jordan was our idol, and he was the GOAT.