e New Changing &!#% /& Rochelle COMMERCE MAGAZINE SUPPLEMENT TO WESTCHESTER A SPECIAL CITY OF NE W ROCHELLE $*5:0'/&830$)&--& /&8:03, The Changing Face of New Rochelle #X+NGM+NQC@M
The fortunes of the Queen Q There are a number of major projects We are approaching that in a num- that have broken ground of late and oth- ber of ways. We have increased the mini- City along Long Island ers in the pipeline. What is your view on mum lot size in many neighborhoods for the developments taking place in the city? new development. We’ve acquired and Sound are definitely chang- protected open space. We are investing in MAYOR BRAMSON New Rochelle is our recreational assets and we are focus- ing. The city’s turn-around making very exciting progress today. We ing more intently on environmental con- are experiencing the most dramatic trans- servation and protection. began in earnest during the formation in our modern history and I believe that the progress under way today Q Is the new development fostering administration of Mayor will result in a city that is more vibrant investment by existing property owners in economically and more cosmopolitan the downtown district? Timothy Idoni in the late culturally. I think it is essential that we maintain the momentum with respect to MAYOR BRAMSON 1990s. It is gathering steam well-planned economic development in New Rochelle is approach- our downtown core. At the same time we ing a tipping point. The under the current admin- recognize that there are many things we large-scale development is achieving a sufficient critical istration of Mayor Noam must do in order to ensure that the devel- opment results in a higher quality of life mass to begin breathing new Bramson. – traffic management, adequate public life and energy into our older parking, high quality architectural design commercial centers. You see Westchester Commerce and amenities for an area that will be the that in the restaurants that are mostly densely populated neighborhood opening – Mo’s New York Grill sat down with the newly in New Rochelle. We need to devote sig- (owned by Yankees star pitcher nificant attention to commercial corridors Mariano Rivera) which has just elected mayor to discuss his such as North Avenue, Union Avenue and opened, a series of new restau- West Main Street, which have not seen a rants on Division Street and on views on the changing for- sufficient level of investment in recent Lawton Street. And often restau- years. We are mindful of the fact that even rants are the vanguard of urban tunes of the city. as we encourage urban density and scale renewal. (Editor’s Note: Some of in the heart of our downtown, we have to the other new restaurants that have COVER New Rochelle Mayor Noam Bramson is presiding over a protect the suburban quality of life in our opened of late in the city include: city in the midst of a dramatic transformation. Photo by John Vecchiolla neighborhoods. Rangoli Indian Cuisine, Red Lotus,
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Da Vinci Café and Bella Bella). You see it from a train station that is in the heart Q The city some years ago was teetering reflected in the willingness of downtown of our downtown, a nine-mile shore- on bankruptcy. How are the city’s financ- property owners to invest their capital in line that is within walking distance of es today? improvements. I am very excited about our downtown and will become even the façade restoration program that is more accessible as our Echo Bay renew- MAYOR BRAMSON The city’s finan- under way at the Curtain Shop and Dia- al plans get underway, a diverse cosmo- cial condition has substantially improved. mond Glass… There is a clear, obvious, politan quality to its population, which That improvement is the result of our positive change…That is likely to acceler- I believe makes our city more exciting strengthening local economy and some ate as the projects, which are under con- and a wonderful history that dates back difficult budgetary decisions that we struction today, get filled with residents to the 17th Century. Each wave of set- made a number of years ago. This year of New Rochelle and as the additional projects, which are tlers and immigrants has left its mark the City Manager is proposing a budget in the planning stages, move forward on this city, in our culture, our architec- that includes a very modest adjustment in toward construction. ture and in our monuments… Even as taxes, a healthy fund balance and a variety we are constructing new projects, we are of new initiatives that are intended both to Q Recent reports have sales activity at the paying more attention to preserving and strengthen our core services and to invest Trump Plaza development bucking the rehabilitating our historic architectural in the livability of the city as we look ahead trend of lower sales volume both in West- assets so that there will be a har- to the future. chester and across the nation. What do monious relationship between the you make of it? old and the new. We want New Rochelle to retain its unique MAYOR BRAMSON I think that sense of place and charm and speaks to New Rochelle’s underlying that’s an important part of strengths — easy access to Manhattan planning as well.
Another clear indicator of a city on the rise is new business openings. In the downtown, a number of new restaurants have opened their doors recently, including New York Yankee relief ace Mariano Rivera’s Mo’s New York Grill and the DaVinci’s Café.
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Reclaiming The Waterfront At Echo Bay
he City of New Rochelle is experienc- ed developer for the venture. The city is use project and would create a destina- ing an unprecedented development hopeful that will take place by the end of tion development. Tboom in its downtown district and is the year. The firms being considered for The commissioner said that after a now poised to take advantage of its attrac- the ambitious venture include Forest City selection was made, the city would then tive waterfront and strategic location near Enteprises, WCI Communities and Twin- work with the designated developer to final- New York City. ing Properties. ize the program of development, specifically Developers such as Donald Trump, Based on the work undertaken by the amount of commercial, retail and resi- Louis Cappelli, Joseph Simone and a host of community planning firm JJR, the city dential space the Echo Bay project would others have invested hundreds of millions is envisioning a comprehensive water- have, along with the plan for open space of dollars in the Queen City and have plans front development plan. The plan and parkland that would be developed. for nearly $2 billion of new development includes about 60-acres of city park- The plan would then be submitted to that will break ground in coming years. land, public and privately owned land the City Council for approval. If green-light- Westchester Commerce talked with that would involve a low-density, mixed ed, the development would then be subject some of the leaders in New Rochelle and the companies behind these ambitious endeavors to learn more about what’s in store for this Southern Westchester city. Mayor Bramson described the ambi- tious Echo Bay project as “the most excit- ing and significant project in the city’s history.” The project site will encompass a minimum of ten acres, expandable up to 25 acres. He said the intent of the project would be to activate the city’s waterfront parks and to create sight lines from sur- rounding neighborhoods so that they can take advantage of the city’s shoreline. “Because of the way our shoreline has been mis-developed over the past 100 years, in many areas you could be with- in a stone’s throw of the water’s edge and have no sense of proximity to the Sound,” the mayor noted. “And the Echo Bay proj- ect will completely open up vistas to Long Island Sound and create extensive public access to the water’s edge.” Commissioner of Development Craig King said at deadline that the city was in the process of selecting a designat- At press time the city was poised to select a designated developer for its Echo Bay waterfront redevelopment plan.
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to environmental reviews. He said the proj- ect could possibly break ground by 2009. Local Business Commissioner King agreed with the mayor on the importance of the Echo Bay project to the city. “In terms of land and in “ Deserves a terms of impact it is the most important project New Rochelle has ever undertak- Local Bank. en,” he said. “It certainly will enormous- ly affect residential development in the Bill McCarthy downtown because it activates our great- Business Development Officer est asset, our waterfront, which is with- in walking distance of our downtown and our train station. It really gives us a com- Our people make things happen. petitive advantage in Westchester County Get to know” us. and the region that no other community possesses.”
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SUBURBAN PUBLISHING, INC. Supplement prepared for the City of New Rochelle and with the cooperation of Jeremy Schulman, Director, New Rochelle Industrial Development Agency Omar Small, Assistant to the City Manager
VICE PRESIDENTPUBLISHER JOHN SENG EDITOR JOHN JORDAN ART DIRECTOR BRIDGET HERLIHY Serving CHAIRMAN ANGELO R MARTINELLI New Rochelle with PRODUCTION MANAGER RICHARD OESTERLE BUSINESS MANAGER ETHEL NOLAN Newly Renovated ADMINISTRATIVE ASSISTANT ANGELIQUE BODDEN GROUP PUBLISHER RALPH A MARTINELLI Banquet, Meeting and SUBURBAN PUBLISHING, INC. 100 Clearbrook Road, Elmsford, NY 10523 (914) 345-3055 Guest Rooms
2006 • CITY OF NEW ROCHELLE WC 5 $*5:0'/&830$)&--&
O’Connor Davies Munns & Dobbins, llp and its LeCount Square Bennett Kielson Storch DeSantis Division Development Accountants & Consultants Chances are, we’re the accountants for the town, city or county Moving Forward where you do business. Shouldn’t we be the accountants nother major development in the for your business, too? pipeline is the LeCount Square devel- Specialists in Serving Family Businesses, Professional Practices, opment in the downtown district. A Not-For-Profit Corporations, Health Care Facilities, Commissioner King said the project will Religious Institutions and Estate & Retirement Planning involve approximately 900,000 square feet of mixed-use space. 500 Mamaroneck Avenue One Barker Avenue To be developed by Cappelli Enter- Harrison, NY 10528 White Plains, NY 10601 (914) 381-8900 (914) 421-5600 prises of Valhalla, the plan calls for the development of residential, office and Kevin Keane Les Storch Tom Dobbins Nicholas DeSantis retail space, as well as a hotel. Domenick Consolo At press time, environmental reviews Susan Barossi Stuart Stengel were being finalized by the city. Commis- sioner King said he expected environmen- tal permitting to be finished by early 2007 and the developer could potentially break ground on the venture sometime that year. Cappelli Enterprises Executive Vice President Joseph Apicella, the keynote • Ranked a best northeast college speaker at the Westchester County Board by The Princeton Review. of Realtors Commercial Investment Divi- sion meeting in October, revealed that his • Ranked a best school in the north firm has been in discussions with Star- by U.S. News & World Report. wood Hotels & Resorts Worldwide about operating a hotel and leasing a significant • Ranked a best U.S. business school amount of office space and Target Stores by The Princeton Review. Inc. for a large block of retail space at its LeCount Square project in New Rochelle. Our grades are in. Before you decide on any college, be sure “Boy would I love to lure Starwood to to check their grades too. It’s one of the many reasons why this site,” he said. “I know they are looking students who get to know Iona usually decide to attend Iona. for an office and a corporate headquarters and this would be an extraordinary site Earn a degree that matters. for them.” For information, call (800) 231-IONA He added that the Cappelli firm is also in talks with Starwood to open a W hotel at the project. He said the firm is hopeful it can break ground on the LeCount Square 715 North Avenue, New Rochelle, NY development by April 2007, with occu- $FMFCSBUJOHPWFSZFBSTPG$ISJTUJBO#SPUIFST&EVDBUJPO pancy three years later.
6 WC 2006 • CITY OF NEW ROCHELLE 5)&$)"/(*/('"$&0'/&830$)&--& TRUMP PLAZA
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Marketing & Exclusive Sales Agent: The Marketing Directors, Inc. Sponsor: New Roc Parcel 1A, LLC, 115 Stevens Avenue, Valhalla, NY 10595. Trump is not a principal of the Sponsor. The complete terms are in an offering plan available from the Sponsor. File No. CD-05-0490. We are pledged to the letter and the spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status or national origin. 2006 • CITY OF NEW ROCHELLE WC 15 $*5:0'/&830$)&--& /&8:03,
Church/Division Development Progresses
ew Rochelle-based Simone Devel- east corner of the site and a 265,000- the center of the block between Church opment Companies is the desig- square-foot, 650-space parking facility and Division purposely so we can create Nnated developer on a $250 million built next to and over the retail building. an opening so that our development will project that will involve the construction “I think it is going to be one of the open up in the center of the block and be a of a new municipal parking garage, a resi- more significant projects in terms of tremendous draw to the downtown area.” dential tower building, and some adjoin- helping the Main Street corridor resur- He said the start of the new park- ing office and retail space. rect itself,” said Joseph Simone, president ing garage project could take place in The project entails the demolition of Simone Development Companies. “I the summer of 2007. Simone said that he of the existing Church/Division park- think for us it was very important that this expects construction of the new garage ing garage to be replaced by a five-story be a very large project to be able to have a will take about nine months to complete. 252,000 square-foot, 759-space munic- major impact on the downtown area and The demolition of the existing garage and ipal parking garage located on an exist- particularly Main Street. We have gone the construction of the 39-story high-rise ing open parking lot bounded by Division out and purchased three stores right in could begin by the first quarter of 2008. Street, LeRoy Place and Centre Avenue and a new 101-space open parking lot on Prospect Street. At the site of the current garage, a new 39-story, 529,966-square-foot tower Trump Plaza Condo Sales with approximately 438 condominium res- idences will be built. Also part of the plan Defy Slow Housing Market will be 4,600 square feet of retail space ouis Cappelli, principal of Cappel- move-ins at the Trump Plaza project will li Enterprises of Valhalla, and New begin in October 2007. “I think it is going to be LYork City developer Donald Trump Recently, the firm revealed that New one of the more signifi- reported recently that sales at the 40-story York Sports Club has signed a 40,000- Trump Plaza high-rise in downtown New square-foot lease at Trump Plaza and that cant projects in terms of Rochelle that is currently under construc- the firm is in negotiations with grocery tion have been outstanding. chain Whole Foods for retail space at the helping the Main Street In fact at press time the 185-unit con- development. dominium development has now passed Roughly half the buyers at Trump corridor resurrect itself.” the halfway point in sales. Plaza are from Manhattan and others are —JOSEPH SIMONE PRESIDENT “We projected being 30 percent sold coming from Riverdale, as well as neigh- SIMONE DEVELOPMENT COMPANIES at this point and we’ve already reached boring towns such as Pelham, Larchmont about 50 percent. In six months our sales and Scarsdale. “Buyers are attracted by the located in two new structures adjacent to have passed $75 million. This is a tremen- combination of the Trump luxury lifestyle, existing retail buildings along Main Street, dous achievement and makes a very posi- the spectacular waterfront views and the 41,855 square feet of “big box“ retail space tive statement about the value and viability convenient and quick access to Manhat- along Church Street, 3,500 square feet of of the rapidly emerging downtown New tan. Downtown New Rochelle has turned commercial space located in a separate Rochelle market,” Cappelli said. the corner and is being discovered as a buildings on Church Street at the south- Cappelli officials have stated that great place to live,” Cappelli noted.
8 WC 2006 • CITY OF NEW ROCHELLE 5)&$)"/(*/('"$&0'/&830$)&--& 0HOTO BY "RIDGET (ERLIHY “We projected being 30 percent sold at this point and we’ve already reached about 50 percent. In six months our sales have passed $75 million. This is a tremendous achievement and makes a very positive state- ment about the value and viability of the rapidly emerging downtown New Rochelle market.”
° LOUIS CAPPELLI
Trump Plaza offers a wide array of first-class amenities including an elegant marble lobby, indoor swimming pool and full-service health club, a business cen- ter, a rooftop garden and 24-hour valet parking and concierge services. Prices at Trump Plaza range from $500,000 to more than $3 million. Commenting on the housing market in general, Cappelli, who is also building a major development in the City of White Plains, concluded: “There may be a slow- down in some locations around the coun- try, but we’re certainly not seeing it in White Plains and New Rochelle. The well- informed buyers know that interest rates are low and that now is actually a very good time to be buying a home.” The first residents of the Trump Plaza high-rise condominium development are expected to move into the building in October 2007.
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AvalonBay Development To Be Finished Next Year 0HOTO BY "RIDGET (ERLIHY he second phase of the Avalon on the Sound rental apartment development Tis under construction and was recent- ly topped off. The $150 million project will feature 588 apartments, complement- ing the firm’s successful first phase – a 24-story, 412-unit complex completed in 2001. Avalon officials said the exist- ing Avalon on the Sound property is more than 97 percent leased. Philip M. Wharton, vice president, development of AvalonBay Communities, said the first residents of the new develop- ment will begin moving into their units in the spring of 2007 and the project should be completed by year’s end. While marketing has not begun as yet, Wharton says that based on the suc- cess of the firm’s first phase, the compa- ny is expecting significant demand for the new property. He said that the slow home sales market will benefit the company’s rental apartment project. Monthly rents at the second phase will average $1,500 for studio apartments; $1,800 for one-bedroom units; $2,600 for two-bedroom residences and $3,400 for three-bedroom apartments. The apart- ment size range from 525 square feet to 1,350 square feet. “Obviously, the prices will vary depend- ing on where you are in the building,” Whar- ton said. “The views start to get pretty tremendous from the ninth floor on up.” The building offers dramatic views of New York City, Long Island Sound and adjoining Westchester County.
The second phase of the Avalon on the Sound rental development, when completed by year’s-end 2007, will feature 588 rental apartments. Monthly rents will range from $1,500 to $3,400.
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New Initiative Geared to Training City Residents
n conjunction with the new develop- tries, city o cials said. • Preserve the city’s essential ment taking place in the city, a New NRDEI brings together representa- diverse workforce in conformance IRochelle Development Employment tives of the development community, trade with sound planning practices Initiative (NRDEI) has been launched to unions, workforce agencies, and not-for- • Produce a local economic ensure that the maximum number of New pro t organizations to coordinate employ- multiplier e ect Rochelle residents bene t and participate ment opportunities for the bene t of New in the city’s extensive development, by stra- Rochelle. e program in its rst year conduct- tegically planning and promoting skilled ed a construction pre-apprenticeship class trades, professional career training and in which 12 individuals completed a six- employment opportunities. With unprec- e goals of the program are: week program with on the job training. edented development activity, over $2 bil- • Provide an opportunity for many Some had an opportunity to work on proj- lion of development projects in progress or residents to economically improve ects in New Rochelle. In June of this year, on the way, there are tremendous oppor- their lifestyle NRDEI facilitated a job fair held at the tunities for job growth in the construction • Promote career advancement New Rochelle Radisson. e job fair was disciplines, in addition to retail, manage- through increased professional a huge success with more than 30 business- ment, and technical service related indus- trade skills es participating and 300 attendees. In addi-
! " ! # $ $
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tion, NRDEI assisted with the employ- ing the Consortium for Worker Educa- ee recruitment e orts for the opening tion and Training, Westchester One Stop Historic of Marshalls/HomeGoods in the Palmer Employment Center, the New Rochelle Square Shopping Center. Chamber of Commerce, the New Rochelle e program’s success is due in large BID, VIP Health Care Services, Mon- Storefronts part to the agencies that have participated roe College, New Rochelle Radisson, and in this unique public/partnership, includ- Cappelli Enterprises Inc. Restored To Former Glory
his summer, the revitalization of the city’s central business district reached Tanother milestone with the unveiling of newly restored facades on three histor- ic buildings on Main Street. e detailed restoration of the historic facades of e Curtain Shop, Diamond Glass and 542 Main are another successful part of the New Rochelle Business Improvement Dis- trict’s (BID) Model Development Block Program. Restoration of these historic facades % !' & !' '% $ was made possible with the help of grants *' )!# !#!' %% !' from the Port Authority of New York and New Jersey, the Empire State Develop- %'## ( ! "! ment Corporation and the City of New % #% % #%# Rochelle and an innovative façade loan program developed by The Community (! " ! ! !% Preservation Corporation (CPC) for the New Rochelle BID. The program enables ##&"! ! "!'1-888-751-9000 downtown building owners to obtain ten- %&)! !' %(&#% # '%& year façade loans from CPC at an interest rate of only three percent. On hand for the June 27th event to celebrate the restoration of the histor- ic buildings were New Rochelle Mayor Noam Bramson and other city officials, representatives from Empire State Devel- opment Corporation/The Port Authority 400+ convenient locations throughout Metro New York, Metro Philadelphia, Metro Washington, DC and Southeast Florida of New York and New Jersey, CPC and the BID, as well as downtown business peo- ple and the owners of the three buildings # # " #! # being celebrated.
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“By restoring the historic charm and “By restoring the the historic character of each building, but architecture of Main Street, we strengthen also to create designs that contribute to a our local economy and improve our qual- modern, vibrant, shopping street,” Doban ity of life. The city enthusiastically sup- historic charm and said, adding that “architectural richness is ports this exciting effort as a critical part one of Main Street’s great assets.” of our comprehensive economic devel- Polonia Architectural Restoration opment strategy, and we congratulate the architecture of Main Company, experts in restoring historic BID, its partners and all of the businesses buildings, was responsible for rehabilitat- involved on their outstanding work,” said Street, we strengthen ing all three facades. Polonia has worked Mayor Bramson. on restoration projects from the U.S. Cap- “We are very pleased to continue ital and the Brooklyn Bridge to Lincoln partnering with the New Rochelle BID our local economy Center, and the Plaza Hotel. Sign Design in revitalizing downtown New Rochelle,” was responsible for awnings and signage. said Sadie McKeown, senior vice presi- Robert Kaessinger, together with dent, CPC. “The striking rehabilitation of and improve our Louis Vaccaro, the owners of The Curtain these buildings will help the BID and the Shop, noted that this was also the occa- city transform the downtown area into a sion of the 30th anniversary of The Cur- vibrant economic hub that also seeks to quality of life.” tain Shop. “The restoration of the historic preserve its architectural history.” ° MAYOR BRAMSON facade of The Curtain Shop building is a Marc Jerome, chairman of the BID, reflected on one of the façade renovations of The Curtain Shop, where the officials gathered to celebrate the latest accom- plishment of the BID Model Block Pro- gram. “This architectural jewel had been covered by a bland 50s era façade. Now, glorious arched windows, architectural detail and light-colored brickwork can be seen in all their original glory. This res- toration is evidence that New Rochelle’s • Panoramic Views rich architectural history plays an impor- • 24-hour Concierge tant part of the development renaissance • Rooftop Clubroom • Outdoor Pool/BBQ underway downtown.” • Fitness Center Susan Doban, president of Susan • WiFi-Enabled Doban Architect, PC was responsible for designing the facades and overseeing con- struction. In addition, Doban prepared the “BID Façade Renovation Design Guidelines,” which guided the renovations and were co-sponsored by the BID and CPC. The report helps owners develop plans for their building facades that reflect www.AvalonOnTheSoundEast.com the historic integrity and unique character of Main Street. “Our goal was to preserve
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former Bloomingdale’s Building, 100,000 ing the new headquarters for CCC Com- “The restoration of square feet of space vacant for 25 years, puters with luxury condominiums on the to a luxury condominium called Daven- upper floors; and the conversion of long- the historic port Lofts; the construction of the recent- term vacant upper floor space to live-work ly completed 90-unit 543 Main Street lofts at Diamond Glass. CPC has made a facade of The Condominiums; the upcoming 548 Main loan fund for more than $50 million avail- Street development, new construction of able to the BID to finance these and other Curtain Shop a seven-story mixed-use building hous- downtown projects. building is a celebration of our past as well as a sign of our confidence in the future of downtown.” °ROBERT KAESSINGER OWNER OF THE CURTAIN SHOP celebration of our past as well as a sign of our confidence in the future of down- town,” noted Kaessinger. The next historic Model Block build- ing scheduled to be restored will be Tal- ner’s Fine Jewelry Store. In addition, the BID has launched a Façade Improvement Program that will expand façade renova- tion beyond the Model Block and under- " take improvements to dozens of additional # downtown storefronts. Ralph DiBart, BID Executive Direc- tor, reported that the successful historic restoration projects were part of an ongo- ing BID Model Development Block Pro- $ ! ! gram, which sought to achieve a critical $ ! # mass of improvements and investment on $ ! # this important downtown block. $ #! # BID initiated projects on this Model # Block have included the conversion of the
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New Rochelle is Wi-Fi Connected
n October, another BID driven enter- prise reached a signi cant milestone Iwhen it was announced that New Rochelle had become the rst major down- town in Westchester and in the Southern Hudson Valley region to be equipped with a Wi-Fi Network. e New Rochelle BID Wi-Fi Net- work provides free wireless Internet access to business owners, retailers, students, residents and visitors in an area encom- passing the city’s central business dis- trict. Also included in the network is the New Rochelle Metro-North Railroad Sta- tion which has been equipped with the railroad’s rst wireless public information 3HUTTERSTOCK \ /LGA 3HELEGO computer kiosk. Funded in part with grants from New Rochelle in several respects. It makes e BID WiFi is the rst free com- the Empire State Development Corpora- New Rochelle the rst in the region to be prehensive downtown wireless network in tion and MTA Capital Program, the New equipped with this technology on a large the region. e BID Wi-Fi Network covers Rochelle Wi-Fi Network was designed scale and it’s another example of the con- more than a 20 block downtown area that and constructed by Wireless Edge, a New tinuing commitment of the BID to help encompasses Main and Huguenot Streets, Rochelle-based technology company. Cor- move forward New Rochelle’s economic Memorial Plaza, Avalon on the Sound’s porate sponsors are Avalon on the Sound, revitalization strategy for downtown with outdoor recreation areas, Library Green, New Roc City and Monroe College. innovation and vision.” Monroe College’s outdoor campus areas, Ralph DiBart, the BID Executive Simultaneously with the Wi-Fi Net- New Street at New Roc City, as well as the Director, noted that the Wi-Fi Network work going live, the BID’s new website train station. provides a valuable and free communica- designed by e Harquin Group — www. The New Rochelle Business Improve- tions link for a wide range of constituents newrochelledowntown.com — was also ment District was established in 2000 to in the New Rochelle BID area. “As the city launched. attract investment to the City’s down- rebuilds downtown New Rochelle for the In addition, a special free-standing town, while working diligently to establish new century, the BID wants to insure that public computer information kiosk in the a high standard for the quality of life in the our technology infrastructure also looks New Rochelle Train Station — the rst of central business district. The BID has ini- to the future. Wireless communication is its kind — o ers touch screen technolo- tiated development projects that represent no longer an amenity but a necessity for a gy to help people navigate the BID, Metro- more than $150 million in new private vibrant business community.” politan Transportation Authority, Metro- investment as well as providing a full ros- New Rochelle Mayor Noam Bramson North, Amtrak and City of New Rochelle ter of sanitation services, events, and eco- noted, “ is is an exciting development for websites. nomic revitalization programs. •
2006 • CITY OF NEW ROCHELLE WC 15 Experience The Changing Face Of New Rochelle
"Tapestry of New Rochelle", a public art installation at the New Rochelle Transit Center, stands as a symbol of the vitality and energy sweeping New Rochelle. New construction is transforming our sky- line and streetscape, restaurants and gal- leries contribute to a lively, cosmopolitan night life, and local businesses are reno- vating the historic architecture that lends our city such distinctive charm and char- acter. The rising and resurgent downtown is only one part of our changing face. New Rochelle continues to boast gracious neighborhoods and parks, a diverse and talented population, and a spectacular nine mile shoreline that is poised for its own renewal. And New Rochelle schools are among the best in the nation, offering opportunities for intellectual and person- al growth to students of every interest and ambition. Contact us today to find out more.
Noam Bramson Mayor Council Members Michael E. Boyle, Jr. Barry Fertel Roberto Lopez M. Christina Selin James C. Stowe Marianne Sussman Charles B. Strome III City Manager Craig King Commissioner of Development Jeremy Schulman Director, New Rochelle Industrial Development Agency
City of New Rochelle 515 North Avenue New Rochelle, New York 10801 “Tapestry of New Rochelle”, an outstanding work of public art, conceived by Westches- ter sculptor Stomu Miyazaki, has been installed at the New Rochelle Transit Center. For more information, The installation features a series of brushed steel panels with silhouettes of faces al- call Craig King at 914-654-2182 or ternating with horizontal ribbons of stone composite, which have been “woven” into the fabric of the Transit Center’s North Avenue façade. The ‘tapestry’ features images of Jeremy Schulman at 914-654-2193 faces of New Rochelle residents of different ethnic background and ages to represent or visit us on the web at the community’s diversity. The facial imagery was cut into the steel by water jet to www.newrochelleny.com. create a silhouette effect. The sculpture will be illuminated in order to allow viewing during dusk and evening hours. In addition to the panels, the installation includes two signs reading “New Rochelle Transit Center”, each measuring twenty-two feet in length, which are positioned on each side of the artwork. Photo by Bridget Herlihy.