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1 APPLIED ETHICS BURNING ISSUES 2 CONTENTS Chapter – 1 AN INTRODUCTION TO APPLIED ETHICS page 1-23 1.1 Normative Principles in Applied Ethics 1.1.1 Personal benefit 1.1.2 Social benefit 1.1.3 Principle of benevolence 1.1.4 Principle of paternalism 1.1.5 Principle of harm 1.1.6 Principle of honesty 1.1.7 Principle of lawfulness 1.1.8 Principle of autonomy 1.1.9 Principle of justice 1.1.10 Rights 1.2 Issues in Applied Ethics Chapter – 2 3 THE ETHICAL QUESTION OF MERCY – KILLING OR EUTHANASIA page 24-57 2.1 Introduction 2.1.1 Meaning and Definition 2.1.2 Arguments in Favor and against of Euthanasia 2.1.3 Dutch Experience with Euthanasia 2.1.4 Potential for Abuse 2.2 The Alternative to Euthanasia 2.2.1 What can One do 2.2.2 Religious Aspect 2.2.3 Euthanasia in the Netherlands 2.3 Brain Death 2.3.1 Euthanasia in the Pediatric Age – group 2.3.2 Conclusion 2.3.3 Conclusions of a British Medical Association Review of Guidelines on Euthanasia 4 2.3.4 Vitalism versus sanctity/inviolability of life versus Quality of life 2.3.4.1 The Value of autonomy or the ‘right to choose’ 2.3.5 Intended versus foreseen life-shortening (Distinguishing intention from foresight) 2.4 Moral Difference 2.4.1 Physician assisted Suicide Chapter – 3 RACIAL DISCRIMINATION page58-164 3.1 Introduction 3.2 Racism, Nationalism, Tribalism and the Caste System 3.2.1 The Colonialism: 1500s- late 20th century 3.2.2 National and Racial Wars 3.3 Racism of the Last Century 3.3.1 South Africa’s Apartheid Era 5 3.3.2 The Treatment and Tragedies of African – Americans 3.4 Nationalism Continued to Play the Killing – Role throughout the Last Century 3.4.1 The Untouchables of India 3.4.2 Tribalism 3.5 Definitions 3.5.1 Legal Aspect 3.5.2 Sociological Aspect 3.5.3 Types of Racial Discrimination 3.5.4 Institutional Racism 3.5.5 Economic Racism 3.5.6 Declarations Against Racial Discrimination 3.5.7 Ideology 3.5.8 Ethnic Nationalism 3.5.9 Ethnic Conflicts 3.5.10 Scientific Variations 3.5.11 Heredity and Eugenics 3.5.12 Polygenism and Typologies 3.5.13 Human Zoos 6 3.5.14 Evolutionary Theories about the Origins of Racism 3.5.15 As state – sponsored activity 3.6 In History 3.6.1 In Antiquity 3.6.2 Middle Ages and Renaissance 3.6.3 19th Century 3.6.4 In the Age of Enlightenment 3.6.5 20th Century 3.6.6 Inter – minority variants 3.7 Caste System in India 3.7.1 History 3.7.2 Varna and Jati 3.7.3 Caste and Social Status 3.7.4 Caste system in South Asian Hindus 3.7.5 Caste Mobility 3.7.6 Reforms 3.7.8 British Rule 3.8 Modern Status of the Caste System 3.8.1 Scheduled Castes 3.8.2 Scheduled Tribes 7 3.8.3 Other Backward classes 3.9 Caste System among Non – Hindus 3.9.1 Caste – related Violence 3.9.2 Caste – Politics 3.10 Criticism 3.10.1 Historical Criticism 3.10.2 Contemporary Criticism 3.11 Caste and Race 3.11.1 Genetic Analysis 3.11.2 Has Enough Been Done to Stop Discrimination in the U.S.? 3.11.3 Gender Discrimination 3.12 Efforts at Solution 3.12.1 Civil Rights Movement 3.12.2 Equal Employment Opportunity in the Workplace 3.12.3 Re – instatement to their position; or promotion to a senior position 3.12.4 A System of Evaluation 3.12.5 The International Humanist and Ethical Union 8 3.12.6 Women’s Rights and the Position of Women in the IHEU 3.12.7 The Legal Situation of Homosexuality References 9 Chapter – 4 ETHICS OF ABORTION: IS IT MORAL OR IMMORAL TO HAVE AN ABORTION page165-204 4.1 Introduction 4.2 Abortion is a Serious Ethical Issue 4.2.1 Pro – life 4.2.2 Pro – Choice 4.3 History 4.4 Current – Status 4.5 Abortion – Controversy 4.6 Abortion in India 4.7 Abortion Controversy in India 4.7.1 The Indian Medical Termination of Pregnancy (MTP) Act 4.7.2 Grounds for Abortion as per the Indian MTP Act 4.7.3 Induced and Spontaneous Abortions 4.8 Cultural Relativism 10 4.8.1 The Classical Hindu View Chapter – 5 BUSINESS ETHICS page205-406 5.1 Introduction 5.2 Definition of Business Ethics 5.3 Why Business Ethics? 5.4 History of Ethics in Business 5.5 Overview of Issues in Business Ethics 5.5.1 General Business Ethics 5.5.2 Ethics of Finance 5.5.3 Ethics of the Finance Paradigm 5.5.4 Optional Areas of Financial Ethics 5.5.5 Ethics of Human Resource Management 5.5.6 Ethics of Sales and Marketing 5.5.7 Ethics of Production 5.5.8 Ethics of Property, Property Rights and Intellectual Property Rights 5.5.9 Ethics and Technology 5.5.10 International Business Ethics and Ethics of Economic Systems 11 5.6 Law and the Business Ethics 5.7 Business Ethics in the Field 5.7.1 Corporate Ethics Policies 5.7.2 Ethical Officers 5.8 Business Ethics as an Academic Discipline 5.9 Religious Views on Business Ethics 5.10 Differing Opinions Regarding Business Ethics 5.11 Ethical Issues in Business 5.12 In a Free Unregulated Self Ethics – Model 5.13 Industry Wide Ethical Issues in Business 5.14 Company Specific Ethical Issues in Business 5.15 Ethical Issues in Marketing: the Context of Developing Countries 5.16 The Upshot 5.17 Exploiting Social Paradigms 5.18 Surrogate Advertisements 5.19 Subliminal Advertisements 5.20 The Ethical Issue of Creating Demand 5.21 Predatory Pricing 12 5.22 False and Misleading Advertisings 5.23 Post Purchase Dissonance 5.24 The Ethical Issue of Political Marketing 5.25 Ethical Issues in Internet, e – commerce 5.25.1 The Small Point 5.25.2 World Wide Web versus the Wild Wild Web 5.25.3 Ownership and Responsibility 5.26 Conclusion – Good Marketing Citizens 5.27 Ethics in Advertising 5.27.1 Introduction 5.27.2 The Field of Advertising 5.27.3 Values in Advertising 5.28 The Benefits of Advertising 5.28.1 Economic Benefits of Advertising 5.28.2 Benefits of Political Advertising 5.28.3 Cultural Benefits of Advertising 5.28.4 Moral and Religious Benefits of Advertising 5.29 The Harm done by Advertising 13 5.29.1 Economic Harms of Advertising 5.29.2 Harms of Political Advertising 5.29.3 Cultural Harms of Advertising 5.29.4 Moral and Religious Harms of Advertising 5.30 Some Ethical and Moral Principles 5.30.1 Truthfulness in Advertising 5.30.2 The Dignity of Human Person 5.30.3 Advertising and Social Responsibility Conclusions: Some Steps to take 5.31 Making Ethical Decisions in the Workplace 5.31.1 Conclusion 1: Kiss Keep It Short and Simple 5.31.2 Conclusion 2: The Great Traditions 5.31.3 Conclusion 3: The All Inclusive Approach 5.31.4 Duty – based Ethics 5.31.5 Result – based Ethics 5.31.6 Value – based Ethics 5.31.7 Discourse – Ethics 5.31.8 Conclusion 4: Case Study 14 5.31.9 Conclusion 5: At Macro Level 5.31.10 Conclusion 6: Calling All Managers 5.32 Business Ethics in India 5.32.1 A Macro Glance 5.33 Business Culture of India 5.34 Business Program 5.35 Responsible Business as part of Solution 15 Chapter – 1 AN INTRODUCTION TO APPLIED ETHICS Recently ethics and ethical principles are applied to contemporary issues whose repercussions on society are enormous. They range from societal problems to political ones, national problems to international ones. So, Applied Ethics is the branch of ethics which consists of the analysis of specific controversial moral issues such as abortion, animal rights, or euthanasia. In recent years applied ethical issues have been subdivided into convenient groups such as medical ethics, business ethics, environment ethics and sexual ethics. Generally speaking, two features are necessary for an issue to be considered an “applied ethical issue”. First, the issue needs to be controversial in the sense that there are significant groups of people both for and against the issue at hand. The issue of drive-by shooting, for example, is not an applied ethical issue, since everyone agrees that this practice is grossly immoral. By contrast, the issue of gun-control would be an applied ethical issue since there are significant of people both for and against gun control. The second requirement for an issue to be an applied ethical issue is that it must be a distinctly moral issue. On any given day, the media presents us with an array of sensitive issues 16 such as affirmative action policies, gays in the military, involuntary commitment of the mentally impaired, capitalistic versus socialists business practices, public versus private health care systems, or energy conservation. Although all of these issues are controversial and have an important impact on society, they are not all moral issues. Some are only issues of social policy. The aim of social policy is to help make a given society run efficiently by devising conventions, such as traffic laws, tax laws and zoning codes. Moral issues, by contrast, concern more universally obligatory practices, such as our duty to avoid lying, and are not confined to individual societies.